Brief About X-Ciel

X-Ciel Consulting Private Limited

X-Ciel Consulting is the growing boutique of 360 degree enterprise solutions firm providesservices to a wide range of new entrants, distressed and financially sound organizations.We help our clients to understand the today’s complex market and other business related requirementsto establish their businesses and also help them to improve their performance in their verticals.We provide specialize New Business & Management Consulting (Business Foundation support),Research on demand (guidance pack), Corporate Identity Solutions (Brand Solutions), WebsiteDevelopment and Online Promotions, Human Resource Outsourcing services to our clients for thesectors like; Consumer Goods, Food & Beverage, Heavy Industry, Service Industry, Public Sector, LifeSciences, Technology & Media, etc. We help to develop the insights to act on, and energize to sustain growth. We are experts in small and medium scale business solutions! We act as multipliers(X) for your business growth.We empower your growth through our as follow business solutions. o New Business Consulting o Research On Demand o Corporate Identity Solutions o Website Development & Promotion o Human Resource OutsourcingX-Ciel works for a range of industries clients. We assist new business units in setting up the business,high potential existing market players in new business verticals and in performance improvement. OurResearch stream helps professionals and decision makers to meet their strategic business goals.We don't go away after developing a solution pack for our clients. We stand here to welcome youropinion and to help you in implementing the plan. We stay with client, review the same and takeessential actions. We also help in tracking the results and do changes as needed. We stand and work onthe same ground along with our client. We grow as a company along with our clients, at every step ofthe way.We are here to help you succeed! 2

Our VisionTo become a Multiplier(X) for your business growth with high-end quality service, commitment and loyalrelationship.Our MissionTo deliver best information to our clients to resolve their complex business issues by converting ourresearch into guidance.Our Values: CIEL Commitment: We are fully committed to provide quality services to our clients, which leads to healthy long lasting relationship with them. Integrity: Integrity is our fundamental value, we deals our clients with honesty in guidance. Excellence: We are stretching quality parameters continuously and delivering the excellence in our services to our client. Leverage: We are giving confidence, encouragement to our clients in achieving their purpose very smoothly.What We DoAt X-Ciel, we are helping organizations in establishing their product and services by our research reports,research on demand service, consulting service, and corporate identity solutions (CIS) service. o New Business Consulting o Research On Demand o Corporate Identity Solutions o Web Development & Promotion o Human Resource Outsourcing 3

1) New Business Consulting o Research & Planning Feasibility Analysis Industry Specifications Defining The 6 P’s Identifying Target Customers Competitors Analysis SWOT Analysis Web Presence Research Unique Selling Points (USP) Analysis Investment Decision Analysis Potential Partners Analysis o Market Entry & Growth Strategy Market Discovery, Analysis & Validation Market Entry and Growth Strategy Models Market Segmentation Strategies Competitors and their strategies Mercantile know-how Pricing policy and strategy Products Launch Consulting Product and brand positioning Consulting at the acquisition of companies Corporate Training, Motivation & Incentives Strategy o Creating Business Plan Executive Summary Company Description Market Analysis Organization & Management Service or Product Line Marketing & Sales Financial Projections Company's SWOT 4

o Business Name & Logo Factors to Consider Register New Business Name Web-Ready Test Creative Test Logo Concept & Designing Trademark & Copyright Protection o Business Legal Structure Sole Proprietorship Partnership Firm Limited Liability Partnership (LLP) Private Limited Company Limited Company Co-operative Organization Non-governmental organizations (NGOs) Foreign Company office Attorney Support Services o Tax Identification & Planning Accounts, Audit & MIS Income Tax Matters Sale Tax Matters Service Tax Matters Annual Compliances Statutory Returns o Business Licenses & Certifications Trade Mark Registration Copyright Registration Patent Registration ISO Certifications Other Licenses & Certifications Copyright vs. Trademark vs. Patent5

2) Research On Demand o Industrial Research o Business Research o Segment Research o Market Research o Web & Content Research o Product Specific Research o Company Specific Research o Customized Research3) Corporate Identity Solutions o Digital & Outdoor Advertising o Graphics Designing & Printing o Print Media o Electronic Media o 3D/Modeling and Animation o Public Relations (PR) Services o Event Management o Management Strategic Support4) Web Development & Promotions o Website Design & Development Website Template Designing Website Development Static & Dynamic Web Development Flash Website Design & Development Web Domain & Hosting Web Application Development E-Commerce & Online Shopping Content Management Systems (CMS) 6

o Internet Marketing Search Engine Marketing (SEM) Social Media Marketing (SMM) Pay Per Click Management (PPC) Link Building Google Listing Traffic Generation Banner Designing & Posting Content Writing Services Public Relations o Rich Internet Applications RIA Services Offering  Architecture Consulting  Application Development  System Integration  Support  Testing RIA Tools Expertise  Adobe Flex  Adobe Air  Ajax  WPF  Microsoft Silverlight o E-Commerce Services Ecommerce Consulting  Ecommerce Strategy  Director of Ecommerce  From Manufacturer to Retailer  International Ecommerce  Landing Page Optimization  Advanced Site Search7

Ecommerce Solutions  Ecommerce Web Design (Portal & Vortal)  Custom Solutions (B2B / B2C Apps)  Magento Performance Optimization  3rd Party Application Integration  Support and Maintenance  Ecommerce Hosting  Payment Gateway Integration  Shopping Cart o Mobile Application Development Android Applications Tizen Application Window Application o Business IT Solutions Custom Application Development Digital Profile Development Multimedia Presentation Business Intelligence and Reporting o Email/SMS Marketing Emailer Services SMS Messaging Solutions5) Human Resource Outsourcing o Leadership Hiring o Training & Development o Documentation Support o Payroll Consulting 8

Our Other Entities:In process of providing the services for each and every segment of business, we have initiated followingentities to serve the corporate and individuals: X-Ciel X-Ciel X-Ciel X-Ciel Apps Technologies Events LegalAndroid Applications Corporate EventsTizen Applications Brand PromotionWindow Applications Theme Parties & Special Occasions Other Events Services IT Support Services Web Enabled Services Web Hosting Solutions MIS & ERP Solutions Customized Applications Software General & Commercial Litigation Corporate & Commercial Criminal Law Arbitration & Dispute Resolution Matrimonial Disputes Intellectual Property Real Estate Solutions Taxation Consumer Disputes Employment & Labour9

Who We ServeX-Ciel works for a wide range of industries, from public sector units to corporate clients. We help newbusiness units in setting up the business and guide to the high potential existing market players in newbusiness verticals. Our Research stream helps professionals and decision makers to achieve theirstrategic business goals.Here is a brief glance of the types of industries we are serving.Industries:Public SectorAt X-Ciel, Our R&C team analyzes public sector operations by using appropriate sector researchmethodology. They make recommendations for improving efficiency and accomplishing critical goals.Our services are designed to help government organizations, housing associations, colleges, universitiesand non-profit(NGOs) clients respond to their aspects related to present and future policies ofgovernment at the national, state, regional or local levels.Public sector research & consulting covers a wide range of areas, including (but not limited to): » Market Decision Support. » Competitors Reviews and Planning. » Customer and Stakeholder Research. » Performance Improvement, Management. » Urban & Rural expansion growth planning. » Environmental analysis, Strategic planning. » Public Perceptions, Branding and Communications. 10

Service SectorAt X-Ciel, Our R&C team provides evaluation based solutions that are focus on the services industry(covers a wide gamut of activities like trading, real estate, communication (telecom), Insurance, Businessservices, transportation, security, and among several others.).Service sector research & consulting covers a wide range of areas, including (but not limited to): » Process & operations management. » Customer and Stakeholder Research. » Competitors’ analysis and planning. » Marketing & Brand positioning planning. » Feasibility decision & expansion planning. » Environmental evaluation & strategic support. » Performance evaluation & Improvement planning. » New Product & Service Introduction strategic support.Heavy IndustryAt X-Ciel, We offer a full array of research & consulting solutions geared toward heavy industry businessdevelopment. Whether it is metals, cement, pulp and paper, carpeting and flooring, food & beverages,appliances, chemicals & petrochemicals, heavy equipment, or automobiles, and several others thecompetition in the global market is fierce.Heavy Industry- sector research & consulting covers a wide range of areas, including (but not limited to): » Creation of strategic business plans. » Comprehensive picture of the market. » Tax & Accounting outsourcing support. » Branding and Communications support. » Identification of opportunities for growth. » Influence factors and future prospects analysis. » Market potential, trends, competitive environment analysis. 11

Consumer GoodsAt X-Ciel, Our R&C teams collaborate with clients to develop common goals and carry out practicalsolutions to build sustained value for consumer goods companies. As with sharply declining consumerconfidence and interest in spending, many consumer goods and services companies (Consumer durable,footwear, luxury goods, Personal Care, or among several more) are feeling the pinch.Consumer Goods research & consulting covers a wide range of areas, including (but not limited to): » Strategic pricing framework support. » Marketing mix optimization strategy. » New products and services strategic planning. » Overhead reduction & labor management plan. » Brand positioning & Competitive market assessment. » Consumer experience, satisfaction and behaviors analysis. » Segmentation, Brand perceptions, trend and environment analysis.Media & TechnologyAt X-Ciel, Our R&C team helps industry leaders in the media and technology sector (wireless, enterpriseIT, consumer electronics, semiconductor, media houses, publishers, platform operators, online andentertainment companies or among several others) to develop value improve operations, growthstrategies, and maximize organizational effectiveness.Media & Technology sector research & consulting covers a wide range of areas, including (but notlimited to): » Market and Competitive Analysis. » Content research, analysis and management. » Consumer insights, experience, & satisfaction analysis. » Public perceptions, Branding and Communications support. » Segmentation, Positioning & New trend implications analysis. » Digital and Social communications, including community building. 12

Life ScienceAt X-Ciel, Our team helps in establishing Life Science business (pharmaceutical, biotechnology,healthcare facilities/equipments, or among several more). We assist new business units in setting up thebusiness entity, potential existing players in new life science verticals and in performance improvement.Life Science sector research & consulting covers a wide range of areas, including (but not limited to): » Creation of strategic business entry plans. » Business Plan & Market assessment. » Pricing strategy & Operation planning » Branding and Communications support. » Influence factors and future prospects analysis. » Manufacturing & Supply Chain research analysis.Food & BeveragesAt X-Ciel, Our R&C team helps and provides intensive market data and detailed analysis on fast emergingfood & beverage segments, covering their integral sub-segments, like food consumption, sales anddistribution channels, and high growth areas. We track and analyses industry trends in the high growthgeographies markets.Food & Beverages sector research & consulting covers a wide range of areas, including (but not limitedto): » New market opportunities feasibility analysis. » Key growth area and environmental analysis. » Competitive landscape & price trends analysis. » Consumer behavior and expectations analysis. » Tax & Accounting outsourcing solution support. » Brand promotion & other identity solutions support. » Business start-up, Partner and distributor search support. » Market sizing, identifying key growth drivers and restraints. 13

Decision Makers (New Entrants)At X-Ciel, Our R&C team provides solutions to get into new market, segment. We help you in navigatingmarket and competitive complexities, exploring extraordinary opportunities, improvingcompetitiveness, managing and sustaining growth, and maximizing profits.X-Ciel research & consulting services range from startup plans to helping mature businesses prepare fortheir next phase of growth. Some of the services that we offer are (but not limited to): » Creation of strategic business entry plans. » New products & services strategic planning. » New market opportunities feasibility analysis. » Pricing decision & Operation planning support. » Brand promotion & other identity solutions support. » Cost reduction & labor management & training plan. » Consumer insights, experience, & expectations analysis. » Tax & Accounting outsourcing and legal solution support. » Content research, analysis and identifying key growth drivers. » Competitor & Environmental analysis, Market sizing, Segmentation decision. 14

Practice AreaConsumer Goods & Retailing;Apparel, Consumer Electronics, Consumer Services, Cosmetics & Personal Care, Demographics, House &Home products, Luxury Goods, Office Furniture & supplies, Retailing, Sporting Goods, Tobacco Products,Toys and Games, Cosmetics & Personal Care.Food and Beverage;Agriculture, Food, Beverages, Food Service & Hospitality.Heavy Industry;Energy & Resources, Manufacturing & Construction, Materials & Chemicals, Transportation & Shipping.Service Industries;Business Services & Administration, Financial Services.Public Sector;Housing, Government, Education, Defense, Associations/Non-Profits.Life Science;Biotechnology, Healthcare, Medical Devices, Pharmaceuticals.Technology and Media Market Research;Telecommunications & Wireless, Software, E-Commerce & IT Outsourcing, Computer Hardware &Networking, Media.Marketing Research Reports;Advertising & Marketing, Demographics, Market Research.On Demand;Research reports to enhance the knowledge about the desired product and services on the demand ofthe client.New Business;Work for new business ideas to make them successful. 15

Reach Us: X-Ciel Consulting Pvt. Ltd. Office-5, GF, C-4, Block C, Sector-63, Noida- 201301 Tel: (+91) (120) 456 222 7 +91- 98994 0100 Email: [email protected] www.x-ciel.com Quick Contacts: India: (+91) (120) 456 222 7 +91 (989) 941-0100, U.S.:+1 415-599-2671 (2611-9519) General Info: [email protected] Media inquiries: [email protected] Global reach: [email protected] Career: [email protected] REGISTERED OFFICE GF-22, 74-75, Sector-5, Mahalaxmi Plaza, Rajender Nagar, Sahibabad, Ghaziabad- 201005 Branch Office: Japan MBE 20 B1 Floor Yurakucho Bldg. 1-10-1 Yurakucho, Chiyoda-ku Tokyo, Japan 100-0006© All rights reserved.16No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying,recording or otherwise, without the prior written permission of the X-Ciel Consulting Pvt. Ltd.