September/October 2013

Journal of the American Dental Assistants Association September/October 2013Welcome to New Orleans:The 89th ADAA Annual SessionPlus: Social media tips for dentalassistants, how to get a patent for yourdental product creation, the latest inteeth whitening and more.

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Cover image: Mardi Gras Float by Pat Garin The Journal of the American Dental Assistants Association 6 September/October 2013 FEATURES 6 Navigating Online Networks: Making Social Media Work for the Dental Team by Kevin Henry An overview of social networks and how dental teams can use them. 18 From Idea to Innovation: A Dental Assistant’s Journey Through the Patent Process The Journal interviews Regina Keltgen, CDA, COA, RDA, about being a product innovator navigating the process of obtaining a U.S. patent. 26 Air Force Dental Personnel Improving Their Communities by Staff Sergeant Lacey L. Magill How Air Force dental personnel share their skills to provide care for those in need. 30 89th ADAA Annual Session Guide Featuring a welcome by ADAA President Carolyn Breen, CDA, RDA, RDH, Ed.D, candidate ballots, a complete schedule of events and Annual Session support staff. 30 36 The Role of the Dental Assistant in Embracing Whitening by Gary Takacs 18 How dental assistants can address tooth whitening with patients. 40 Expanding Outreach in the Dental Community by SPC Antonio Sanchez and SPC Demetria M. Wilson U.S. Army dental technicians volunteer to provide dental care to their local communities. DEPARTMENTS 2 Editor’s Desk 42 Association Bulletin 4 44 Health Beat 10 President’s Page 48 Advertiser Index 22 Product Report Student News The Journal is printed using recycled materials and is a fully recyclable product.

Editor’s Desk Michi Trota Managing Editor & Production Manager American Dental Assistants Association ith Labor Day now over and the days steadily shortening, for many of us, it means the start of a brand new school year. For ADAA, it means that the Annual Session is just around the corner. This year, the 89th ADAA Annual Session is in historic New Orleans, LA. ADAA has a full three days of events scheduled, including governance, continuing education, special forums, the ADAA Foundation Auction, and President’s Reception (page 30). Whether you’re a student, an educator, a business administrator or clinician, whether you’re interested in learn- ing more about social media, legislative issues or classroom tools, ADAA has a forum for you! So make sure you stop by ADAA’s booth at the World Marketplace at the New Orleans Ernest N. Morial Convention Center and say hello. And if you know a dental assistant who’s interested in membership, bring them by—our knowledgeable volunteers will be happy to answer all their questions about being part of the professional association for dental assistants. Speaking of social media, Advanstar Dental Media’s own Kevin Henry presents an overview of the most commonly used social media platforms and how dental practices can incorpoate a social media plan to help grow the practice (page 6). Also, the Journal presents a conversation with Regina Keltgen, CDA, COA, RDA, a dental assistant who recently obtained a patent for her first dental product. Ms. Keltgen shares her thoughts on the creative process and advice for navigating the patent process (page 18). Perhaps someday we’ll see Ms. Keltgen’s innovation featured in the Journal Product Report (page 10). Rounding things out is practice coach Gary Takacs’s piece on how dental assistants can talk to patients about tooth whiten- ing (page 36) and both the U.S. Air Force (page 26) and U.S. Army (page 40) share stories about dental assistants in our armed forces using their skills to benefit their communities by providing dental care to those in need. ❖ JOURNAL OF THE AMERICAN DENTAL ASSISTANTS ASSOCIATION The Dental Assistant (lSSN-1088-3886) is published bimonthly (every other month). Subscriptions for members are $10 as part of dues. September/October 2013 Volume 82, No. 5 Nonmember subscriptions: $30 in the U.S.; $40 in Canada/Mexico; $85 other foreign subscriptions. Single copy price is $20. Allow 6-8 weeks forADAA President Carolyn Breen, CDA, RDA, RDH, Ed.D subscription entry and change of address. Publisher is the American Dental Assistants Association, 35 East Wacker Drive, Suite 1730, Chicago, ILExecutive Director Lawrence H. Sepin 60601-2211. Periodicals postage paid at Chicago, IL, and additional mail- ing offices. POSTMASTER: Send address changes to The Dental Assistant,Editorial Director Cynthia K. Bradley, CDA, CDPMA, 35 East Wacker Drive, Suite 1730, Chicago, IL 60601-2211. Copyright 2013 by the American Dental Assistants Association. Reproduction CPFDA, EFDA, MADAA, BA in whole or in part without permission is prohibited. DISCLAIMER: “Authors and advertisers are solely responsible for the accuracyEditor and of any and all material provided to The Dental Assistant. Authors and advertisers are also solely responsible for checking that any and all material relevant to dentalCommunications Director Douglas McDonough care in a clinical setting meets OSAP standards. The information and opinions expressed or implied in articles and advertisements that appear in The Dental 312-541-1550 x203 Assistant are strictly those of the authors and advertisers. They do not necessarily represent the opinion, position or official policies of the American DentalManaging Editor Michi Trota Assistants Association.” Note: The ADAA cannot honor claims for missed copies of The Dental Assistant 312-541-1550 x209 unless they are made within 90 days of the cover date. For example, requests for missed copies of the January/February issue must be made prior to May 31.Advertising Sales Manager Robert E. Palmer The Dental Assistant 815-777-1594 / 815-990-8069 35 East Wacker Drive, Suite 1730, Chicago, IL 60601-2211 *General inquiries 312-541-1550 x 200 fax 312-541-1496 • e-mailDirector of Education [email protected] www.dentalassistant.org& Professional Relations Jennifer K. Blake, CDA, EFDA, MADAA ADAA Mission StatementDirector of Information To advance the careers of dental assistants and to promote the dental assistingSystems & Meeting Planning Nancy Rodriguez profession in matters of education, legislation, credentialing and professionalEditorial Review Board Sharon K. Dickinson, CDA, CDPMA, RDA activities which enhance the delivery of quality dental health care to the public. Mary Govoni, CDA, RDH www.dentalassistant.org David F. Halpern, DMD, FAGD Natalie Kaweckyj, CDA, CDPMA, COA, COMSA, CPFDA, LDARF, MADAA, BA Linda Kihs, CDA, EFDA, MADAA Linda L. Miles, CSP, CMC John Molinari, PhD Rhonda R. Savage, DDSTo obtain a copy of our Writer's Submission Guidelines or the Editorial Calendar,please go to the ADAA website, www.dentalassistant.org.2 The Dental Assistant September/October 2013

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President’s PageCarolyn Breen, CDA, RDA, RDH, Ed.DADAA President, 2012–2013The Importance of Education in Dental AssistingContinuing your education will only expand your opportunities in dental assistings dental assistants, you are very special individuals demic endeavors is often an issue due to increases in tuition,who contribute significantly to the health and wel- many grants, loans and financial aids are available to supportfare of the patients you serve. As you are aware, it is access to structured learning.necessary to continue your education as a life–long learner As dental professionals, we should be aware of the docu-and as a dental professional to keep current with new treat- mented need for dental assistants in the academic environ-ment techniques, materials and protocols. Although many ment as a viable career opportunity. As many members of thestates require varying degrees of continuing education credits current workforce of dental assisting educators approach re-for credential renewal to help assure best practices and pro- tirement, the pool of qualified candidates needed to staff den-tection of the public, you should also be mindful of the many tal assisting programs is projected to fall short of workforceeducational opportunities available to you through academic demand. Therefore, in addition to corporate, industry, re-credit coursework toward advanced degrees. Many academic search, institutional, health care human resources and vendorcredit courses are available on–site and via the Internet to en- opportunities, a potential area of future employment includeshance your skill set for personal and professional develop- entry into academia as an additional lucrative and rewardingment, as well as future employment opportunities. career option for dental assistants considering an alternateWiththeadventandrefinementofonlinecoursework,op- workplace environment to the private practice setting.portunities to access academic programming have increased. Dental assisting is a wonderful career within an alliedIn years past, barriers to advanced education included travel- health discipline for many who enjoy helping others, workinging to a physical location, hunting for parking, hiking from with people, and sharing expertise and talent within a highlya crowded lot to the classroom, attending classes in the eve- regarded profession. However, dental assisting also affordsnings and weekends, and completing lengthy assignments in many opportunities for career growth in a variety of alterna-addition to the many daily responsibilities of work and home tive settings beyond the area in which we are most often ini-life. With the changing format in the delivery of educational tially employed. In order to find employment in one of theofferings, several of the barriers have been removed, facilitat- alternative workplace environments available, many positionsing matriculation into a variety of academic programs. for experienced dental assistants also require education be-Although the rigors of coursework certainly remain, the yond initial discipline–specific preparation.opportunities for all to access education have been signifi-cantly enhanced. Additionally, as funding to support aca- (continued on page 48)4 The Dental Assistant September/October 2013 www.dentalassistant.org

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Dental BusinessKevin HenryGroup Editorial DirectorAdvanstar Dental MediaNavigating Online Networks: Making Social Media Work for the Dental TeamAn overview of popular social media sites and how dental teams can use themust mention the words “social networking” around a ing personal updates. Are there people who abuse the linedental practice and you’ll see people’s eyes cross and between work time and personal time? Absolutely, but oftenconfused looks on their faces. Opinions about social that line is blurred because there is not a policy in place wherenetworking are like noses—everybody has one. The team members know what they can or can’t do during worksimple truth is this: There is no single way to succeed when it hours. While some rules may be “understood,” unless theycomes to social networking. are written down and enforced, they don’t have much bite. So what it does take for your practice to make an impacton Facebook, Twitter, Pinterest, Instagram, Tout or any of 2. Which social media sites will your practice use? That isthe dozens of other social networking sites out there? Where up to each practice, but let’s quickly sort through some ofexactly do you fit into your practice’s social media mix? Those the most popular social media options that are out there forare the questions I’ll tackle in this article. dental practices to use.Let’s start with two key questions: Twitter1. Does your practice have a social media policy? A social Twitter is a social networking and micro–blogging sitemediapolicydoesn’tneedtobelongordrawn–out.Itcansim- where users send messages of 140 characters or less known asply be a policy of who in the office will have what responsibili- “tweets.” These tweets are delivered to Twitter members whoties on what days and on what social media platforms. Maybe have elected to “follow” you.it’s that Cindy will spend 10 minutes each morning updating Important tip: Hashtags (#) are very important to use,the practice’s Facebook page and Twitter account. Maybe it’s as someone who is looking for dental–related informationthat Cindy will take two pictures of your latest orthodontic might search for #dental or #dentist. For anything that yousuccess stories and post them to Facebook and your Insta- want to make sure is seen, use a hashtag. Maybe it’s an #In-gram account. Don’t overthink the policy. Keep it simple. visalign or #whitening special that you want to get out there.Why is a social media policy so important? I’ve visited Maybe you’re a #dental practice based in #Denver that iswith dental assistants around the country who are not al- offering an #Invisalign special this week. By using hashtags,lowed to visit social media sites during work hours because you’ve just shown your practice’s Twitter account to anyonethe dentist is worried that people will spend work time do- interested in Invisalign (or dental procedures) in Denver.6 The Dental Assistant September/October 2013 www.dentalassistant.org

FacebookYou may use Facebook for personalreasons, but the giant of social network-ing sites also offers a business page, whichprovides businesses with a great platformto promote events and company infor-mation to its network.Important Tip No. 1: Don’t justtalk about dental–related topics on yourpractice’s Facebook page. Maybe youwant to comment on what a great day itis outside. Maybe you want to congratu-late your local high school team on theirbig win. I saw many business Facebookpages that posted their thoughts on theBoston Marathon bombing shortly afterit happened. No one likes to talk aboutjust one subject or talk to someone who Opinions about social networking are like noses—everybody has one. The simpleonly talks about one subject. The same truth is this: There is no single way to succeed when it comes to social networking.holds true on Facebook. No one wants (Image courtesy of iStockphoto.com)to read a page that only talks about cavi-ties and the latest special. Important Tip: When thinking under). YouTube is an excellent platformImportant Tip No. 2: Post photos about what photos you should put on for businesses to showcase testimonials,on your Facebook page. When a patient Instagram, think about what photos how–to guides, and “commercials” thatcomes in and gets his or her braces off, you would find interesting. Would you might promote products or services.post his or her smiling face with a con- always want to see oral surgery photos? Important Tip: I often hear dentalgratulatory message on your Facebook Probably not. Again, think about happy practices say that they don’t put anythingpage. When a patient loves his or her new patient photos, or photos of the beautiful on YouTube because they can’t produce aimplant and new smile, take a picture and flowers blooming outside your practice. professional video. Your customers aren’tpost it on your Facebook page. Make sure Maybe someone in your practice had a expectingaprofessionalvideoandthey’reyouaskyourpatientsifyoucan“tag”them birthday. Take a picture of the cake and not expecting a movie star to deliver ain the photo. It’s a simple way to have their let the public know you’re celebrating. It perfect script. They are merely expectingfriends see the great work you did. makes the dental practice more “human” a video that shows what your practice has in the eyes of your patients. to offer and “real people” who are there to help them with their dental concerns.InstagramIt’s hard to talk about Facebook and YouTube Could your dentist talk about the latestphotos without talking about Instagram, Many people don’t think of YouTube technology in your practice while youwhich is a free online photo sharing and as a social media site, and even more record him or her on your iPhone? Sosocial network platform that was ac- don’t think of YouTube as a search en- many people around the country usequired by Facebook in 2012. gine. But did you know that only Google their phones to record video that it is nowIf you’re taking photos in your office had more searches last year than You- perfectly acceptable to have phone–qual-and uploading them to Facebook, you Tube? What a powerful opportunity to ity video on your social media platforms.should use Instagram to post those same get your dental practice’s word out there Important Tip No. 2: Have you everphotos to Twitter or numerous other to prospective patients. wanted to show off your practice to pro-sites. Instagram easily allows member Simply put, YouTube is a video shar- spective patients? Maybe give them ausers to upload, edit, and share photos, ing site where users can upload, view, and video tour of an operatory and your re-most of the time with a single click. sharevideoclips(usuallyat10minutesor ception area. ➤www.dentalassistant.org 72013 September/October The Dental Assistant

Tout dental practice could not run smoothly 4. Let your patients know which plat-Think of it as “Twitter video.” You and could not succeed. It’s that simple. But forms you are using and where theyget 15 seconds to say something. That’s maybe more importantly than that, I truly can find you on Facebook, Twitter,it. Maybe shoot a short video clip of a believe the dental assistant is the person in Instagram, etc. the dental practice with whom the patientyoung patient giving a thumbs up after connects more than anyone else. When 5. Experiment a little. See what works.a procedure. Maybe shoot a short video the dentist tells the patient he or she needs See what doesn’t. See what getsclip of your team saying “Happy Valen- a new crown, who does that patient ask for “likes” on Facebook and whattine’s Day!” It’s a short, quick way to con- a second opinion when the dentist leaves doesn’t. It won’t take long for you tonect with patients and get the word out. the room? Yes, you. Patients relate to den- understand what your patients likePlus, you can post your Tout videos to to see and what they ignore.Facebook as well. tal assistants and they trust you. That’s a One more thing: If you’re excited about the possibilities with social me- dia, take it a step further and see where“.…the dental assistant is the person in the den- you (just you, as the dental assistant) can connect professionally online and through social media. I belong to severaltal practice with whom the patient connects more dental assisting fan pages on Facebookthan anyone else.… What you think is interesting and it’s a great way for me to know what dental assistants around the country are thinking. It’s also a great way for dentalon social media could well be the same things assistants to connect and share their joysyour patients think are interesting. Could you and frustrations with their careers. If you have any questions, feel free tobe the one who coordinates the social media drop me a line via e–mail at khenry@”efforts in your practice? Absolutely. advanstar.com, find me on Facebook, or connect with me on Twitter at kgh23@ yahoo.com. I’ll see you online! ❖Managing social media huge responsibility, but it’s also one that Editor's Note: Kevin Henry will be pre- You’ve probably noticed a trend in this you should embrace and take seriously. senting the Social Media forum at the 89th ADAA Annual Session in New Orleans,article where social networking sites work How does that translate to social me- LA, on Friday, November 1, 9am–Noon.together. There are opportunities available dia? You can relate to patients and they can See Session Schedule on page 34.to you to minimize your work thanks to relate to you in the operatory, and I believesocial network synergy. I use a program that same holds true with social media. Kevin Henry currently serves as Groupcalled HootSuite, where I can update What you think is interesting on social me- Editorial Director for Advanstar DentalTwitter, Facebook and LinkedIn accounts, dia could well be the same things your pa- Media. , including Dental Products Reportall with the push of one button. It’s a great tients think are interesting. Could you be and Dental Practice Management. He hastime–saver, especially on days when you the one who coordinates the social media worked in the dental media realm for moremay think you simply don’t have time for a efforts in your practice? Absolutely. than 14 years and is the past editor of Den-social media message to get out there. What will it take? Here are five steps: tal Assisting Digest. Kevin lectures through- out the country on “going green in the dental Now let’s talk specifically about how 1. Do a little research on various avail- office” and “battling and beating the demonsdental assistants fit into the social me- able social media platforms. of dental assisting.” He can be reached by e–dia workflow of the practice. In lectures mail at [email protected] lead around the country, I talk about 2. Decide which platforms you wanthow dental assistants are the backbone to use for your practice.of the dental practice. Without you, the 3. Decide who will be updating these platforms.8 The Dental Assistant September/October 2013 www.dentalassistant.org

13DS7715 TogetherWe are making a Difference! Thank You for 8 years of support! Through our Think Pink, Practice Pink Program, we have raised over $700,000 to fight breast cancer and ALL cancers.YOU ARE HELPING HEALTH HAPPEN.Thanks to YOUR support, we have raised more than $700,000 since 2005 to help fightbreast cancer and ALL cancers. Let’s keep the momentum going! Please team up againwith Henry Schein in “Helping Health Happen®.”From September through December, proceeds from the sale of products included in thisThink Pink, Practice Pink flyer will be donated to the American Cancer Society (ACS)and the Henry Schein Cares Foundation (HSCF)* to support the battle against cancer.For 100 years, the ACS has been leading the way to transform cancer from deadly topreventable. Each day, more than 400 lives are saved from cancer thanks, in part, tocancer research. Help ensure promising cancer research does not go unfunded.The HSCF works to expand access to care for at-risk and underserved populationsglobally. HSCF carries out its mission by supporting nonprofit organizations,institutions, and communities dedicated to increasing wellness, prevention and thedelivery of health care.We can defeat cancer. But we can only do it TOGETHER!*The Foundation is a tax-exempt organization under Section 501(c)(3) of the Internal Revenue Code of 1986, as amended. Contributions to the Foundation are tax-deductible as provided by law. To Order: 1-800-372-4346 8am–9pm (ET) Fax: 1-800-732-7023 24 Hours www.henryscheindental.com All pricing expires December 27, 2013

Product ReportManufacturers of dental care products take pride in meeting the diverse needs of the dental community by providinga complete span of products. From impression material to toothbrushes to electronic record–keeping programs, thesemanufacturers offer the latest products available at a variety of levels. Some of the leading manufacturers and suppliersshare their newest and most popular items here. This feature is composed of contributors to the ADAA Foundation.**The information provided in this report is strictly that of the product manufacturers and does not necessarily represent the opinion, position or official policies of the ADAA. New 3M™ ESPE™ Imprint™ 4 VPS Impression Material offers an intra–oral setting time of 75 seconds. Imprint 4 VPS impression material’s active self– warming feature cuts intra–oral setting time nearly in half as compared to its predecessor, reducing set–time to increase patient comfort and efficiency for the office, 3M ESPE says. According to the manufacturer, because working time is not compromised, the dental team can observe good impression– taking technique and avoid problems in capturing the impression for more reliable results. The material’s super hydrophilicity also contributes to its reli- ability, further helping it consistently achieve precise details, 3M ESPE says. 3M ESPE 1–800–634–2249 www.3M.comHenry Schein, Inc., announces Viive, a dental practice management software ➤for the Apple Mac computer. Viive is a practice management system built for theMac and engineered to take advantage of the Mac’s strength and simplicity, Henry www.dentalassistant.orgSchein explains. The company says that Viive is designed with a patient–centricworkflow to make it possible to access all available management tools directlyfrom one patient screen, streamlining task management to a single click. Charts,ledgers, and other tasks can be completed faster by eliminating the need to switchbetween modules, Henry Schein says.Henry Schein, Inc.1–800–DSCHEIN (372–4346)www.henryschein.com10 The Dental Assistant September/October 2013

Do your Barriers Pass Blood and Viral Penetration Tests? Ours do!* Trust the #1 Dental Surface Barrier.To Learn More, Visit: KerrTotalCare.com/ADAA*Data on file 800.841.1428 kerrtotalcare.com©2013 Metrex Research, LLC. All Rights Reserved. 2012-10-624

Googles® from Kerr TotalCare are designed to guard staff against ex- posure to infectious droplets and particle debris during procedures. Googles feature an improved lens attachment system which makes changing out lenses even easier, the company says. Kerr TotalCare describes Googles as featuring a larger, more rounded frame allowing for greater area protection and user comfort. Googles are designed to be light weight with distortion–free optical grade, fog–free lenses. According to the company, proper use of Googles will help satisfy OSHA compliance. Googles are designed to fit over glasses and come in assorted frame colors and lenses. Googles frames are also autocla-vable and re–usable. For a limited time, take advantage of bonus free lenses or frames with your initial orders. To learn more aboutGoogles® and other infection control products, visit www.KerrTotalCare.com/googles. Kerr TotalCare 1–800–841–1428 www.kerrtotalcare.com STEAMPlus™ Class 5 Integrators by Crosstex International can help health pro-fessionals ensure the efficacy of the sterilization process, the company says. Accordingto Crosstex, the STEAMPlus™ Class 5 Integrators are used with steam sterilizationcycles to provide a distinct pass or fail result, which allows for the release of all non-implant loads before the results of the spore test are received. The product is designedwith an immediate readout integrator for use in gravity, prevacuum and flash cycles,and will help promote patient safety by helping to detect sterilizer failures, the com-pany says. The integrators do not replace the routine use of a biological indicator andcome packaged as 100/pack (Item #SSI100).Crosstex International1–888–CROSSTEX (276–77839)Crosstex.com Powered by the Carl Zeiss cinemizer®, OLED takes in–chair patient entertainment to a new level, Burkhart Dental says. By offering patients the ability to view immersive 2D or 3D movies, TV shows, or video ex- periences without leaving the treatment room, the Cinema ProMED System can provide a positive distraction for patients and give them the ability to relax and be entertained while dental team members perform their work. Special year–end pricing is available through Burkhart Dental Supply. Contact them at 1–800–562–8176. Burkhart Dental 1–800–562–8176 www.burkhartdental.com ➤12 The Dental Assistant September/October 2013 www.dentalassistant.org

BECAUSE YoU CAN’T SEE STErILE.Products manufactured by or for Crosstex ©2013 Crosstex There is No Wrong Day When it Comes to Sterility Assurance! Every day is a good day to protect yourself and your patients! In fact, the gold standard of sterility assurance is biological monitoring of your sterilizer at least once weekly following CDC recommendations.* So, pick whatever day of the week is easiest for you to remember, but always remember to pick Crosstex® Confirm® Biological Monitoring Services as your compliance partner. Because You Can’t See Sterile. For sterility assurance every time, count on the complete Crosstex® Confirm® sterilization family of products, including: Processed Time Unprocessed EvErY WEEK. Temperature ConFirm® 10 In-office Biological Steam EvErY DAY. monitoring System EvErY LoAD. STEAmPlus™ Sure-Check® Class 5 Integrators Sterilization Pouches * Visit cdc.gov for additional information. For more information Call: 800-819-3336 or email: [email protected]

The GlasIonomer FX–II Capsule from Shofu is an enhanced minimally invasive glass ionomer for direct restoration, the company states. According to Shofu, the material is shown to have above average levels of fluoride release/ rechargability, high compressive strength with adherence to enamel and den- tin at equal levels, creating a strong marginal seal. The company claims the strength and adherence of FX–II, along with thermal expansion properties similar to natural teeth, provides less strain on the restoration. Additional fea- tures include high radiopacity, low acid erosion levels, no wait time after mix- ing and the elimination of a conditioner requirement, Shofu says. The product is also designed for easy handling, packability and shade stability. The GlasIonomer FX–II Capsule is available through your local distributor (PN3270 shade A2, PN3271 shade A3, PN3272shade A3.5, PN3273 shade B2). One box contains 50 0.55g capsules of a single shade and have a three–year shelf life. For moreinformation visit www.shofu.com, or contact Shofu Dental Corp. at 1–800–827–4638. Shofu Dental Corp. 1–800–827–4638 www.shofu.com Sunstar GUM® introduces its new size of Proxabrush® Go–Betweens® Cleaners–Ultra Tight. TheProxabrush is designed for patients with tighter contacts and features several new design elements toimprove use, Sunstar explains. The re–designed Proxabrush family of interdental brushes has been con-structed with new triangular bristles that incorporate an antibacterial agent to help keep the bristles cleanbetween uses, the company says. The central wire of each brush iscoated for added comfort and to help prevent galvanic shock.Sunstar describes the new, flexible handle as ergonomically de-signed for better comfort, control and grip, with a bendable neckand longer length meant to make it easier for patients to clean theirposterior teeth. In addition, Sunstar will be applying the new design elements to each of the existing ProxabrushGo–Betweens Cleaners sizes: Tight, Moderate and Wide. For more information, visit www.US-Professional.GUMbrand.com. Sunstar Americas 1–888–777–3101 www.US-Professional.GUMbrand.com 2pro Total Access Disposable Prophy Angle from Premier Dental is a dis- posable prophy angle designed with a cup and tip to assist with accessing all tooth surfaces, the company says. Premier Dental says the cup can be used for the initial polishing, then removed so the tip can have greater access to gingival and proxi- mal areas, veneer margins, around implants, ortho brackets, occlusal surfaces and root furcations. According to the company, the gearless design is meant to create a vibration–free operation. 2pro is latex–free and available through an authorizeddealer in four cup styles. It is available in bags of 144 or in a bulk package of 1,000 angles. Visit www.premusa.com/try2pro todayto take the 2pro Challenge and receive a 2pro Professional Pack with enough angles to treat 20 patients. Premier Dental 1–888–670–6100 www.premusa.com ➤14 The Dental Assistant September/October 2013 www.dentalassistant.org

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DentalEZ® Group’s ErgoSure™ Stool Line offers ergonomic seating for the entire dental team, including the dentist, hygienist and dental assistant, the company claims. DentalEZ de- scribes all ErgoSure Stools as equipped with four independent mechanisms for adjustment of height, seat tilt, back in and out, and concealed height–adjustable lumbar support. The Er- goSure assistant stool comes standard with traditional body support and all ErgoSure Stools are designed with five broad casters that improve stability during position changes, DentalEZ adds. The ErgoSure stools include a built–in adapter for attachment of DentalEZ Group’s new Free–Motion Elbow Supports, designed to support the elbow during procedures without in- terfering with the movement of the dental professional. ErgoSure Stools and Free–Motion Elbow Supports are available in black and gray, and all ErgoSure stools are equipped with a non–slip skin foam technology texture that is fluid–proof and easy to disinfect, the company says. ErgoSure Stools come with a three–year warranty. For more information, please call 866–DTE–INFO, or visit www.dentalez.com. DentalEZ Group 1–866–DTE–INFO (383–4636) www.dentalez.com IMAGE Dust–Free Alginate from DUX Dental is a high–quality alginate, the companystates. DUX Dental describes IMAGE as a green colored, mint–scented alginate that deliv-ers a smooth, glass–like surface that’s easy–to–read and 100 percent biodegradable.DUX Dental1–800–833–8267www.DUXDental.com DENTSPLY Midwest® introduces the Midwest® Automate™ system designed forreliable handpiece maintenance, including lubrication and expelling to deliver preciseamounts of lubricant, accurate expel times and constant air pressure, the companystates. According to DENTSPLY Midwest, an automated system can reduce variabil-ity and increase efficiency, decreasing hands–on cleaning time when compared to thecleaning time of manual maintenance. For more information or to arrange a free in–of-fice demonstration, call 1–800–989–8825 or visit www.professional.dentsply.com. DENTSPLY Midwest 1–800–989–8825 www.professional.dentsply.comThank you for reading the The Dental Assistant’s Product Report. That’s all for 2013. We’ll see you in the January/February issue for the first Product Report of 2014!16 The Dental Assistant September/October 2013 www.dentalassistant.org

Vote Today!America’s Ugliest Bib Clip Contest Help us reach our goal of $5,000 Bib-Eze for Boob-Eze asked America to pick the ugliest bib clip and you’ve narrowed it down to 3! Vote today for the winner! Every vote donates $1 to Mammograms In Action. Here are the top 3 finalists based on your votes. RUSTY CHAIN* CLIP LEE* Meet Rusty Chain outta Tennessee. He prides himself on his athleticismHe's ugly and he's mean and he's currently and perfect physique. Clip recently earned on parole after being charged with a green belt in Martial Arts. harassing an autoclave.* These are actual office bib clips and LOU SWARTZ* have not been digitally retouched. He's famous on the beaches of Venice, California. Lou enjoyed body building in the 1980s and appreciates a good spray tan every other week to highlight his muscles. Don't let his tough exterior fool you, he's a teddy bear at heart. For every vote, DUX Dental will be donating $1 to Mammograms In Action, which is a non-profit breastcancer organization whose mission it is to provide funding for low-income and uninsured women and men who need screening and/or diagnostic procedures for the detection of breast cancer. Vote today at www.BibEzeforBoobEze.com. Voting will be open until October 31, 2013For more information contact DUX Dental1.800.833.8267 | www.duxdental.com

From Idea toInnovation:A Dental Assistant’sJourney Throughthe Patent ProcessADAA member Regina Keltgen, CDA, COA, RDA,shares her thoughts on inventing a new dental Regina Keltgen, CDA, COA, RDA, proudly displays the U.S. patentproduct and what it takes to obtain a product patent for her invention, the “Ortho Slab.”Regina Keltgen, CDA, COA, RDA, recently obtained a pat- DAJ: Please describe the dental product you invented. How dident for a new dental product of her own creation, the “Ortho you come up with the idea?Slab.” Ms. Keltgen has been a dental assistant since gradu- Ms. Keltgen: I invented the Ortho Slab. The Ortho Slab is aating from the University of Alaska–Anchorage dental as- way of delivering orthodontic separators in a fast, clean andsistant program in May 1997. She took time from her busy efficient manner. I came up with the idea when I was try-schedule to share her experience as a new dental product in- ing to find something I could place the separator on that wasnovator and provide some insight into the patent process. reusable and could be stored at chairside and ready to use. It can be such a pain to have to thread about 4 to 8 separatorsDAJ: Ms. Keltgen, thank you for taking the time to speak with while the patient waits in the chair. My Ortho Slab allowsthe Journal. You’ve been a dental assistant for 16 years. What our office to pre–set the separators with dental floss then at-inspired you to join the profession? tach them whether it is four or eight to the slab and place theMs. Keltgen: I was inspired to go down the road of dental entire slab in a 3x5 sterilization pouch. We make these upassisting when I met dentist Guy Ingrim and his staff, who monthly so we have plenty on–hand whenever needed.made going to the dentist fun and comfortable. Dr. Ingrim,who practices in Anchorage, is a great dentist and he made By creating this product, I have saved us time and money.me see dentistry in a different light. It was always a pleas- Furthermore since, the product can be individually pack-ant experience; therefore I wanted to make others have the aged, I can send a slab home with the patient, along withsame experience. instructions on how to floss a separator back in, in case the separator falls out before their next appointment. That saves the patient a trip back in to the office. ➤18 The Dental Assistant September/October 2013 www.dentalassistant.org

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Ortho Slab components. Ortho Slab preset separators in sterilization pouch.Separators, floss and slab. Separators, floss and slab assembled. Some people may say it’s easier to use cian. I explained to him what I wanted to America, and if the invention is a process,the separating pliers. However, when create and how my idea would work; Joe of the right to exclude others from using,dealing with special needs children, I can’t helped to design the product. We started offering for sale or selling throughout thechance a separator snapping in the mouth using the product in our office and found United States of America, or importingand hurting them or scaring the patient. that it was a great invention. Soon after- into the United States of America, prod-In my opinion, flossing the separator in wards I contacted a patent lawyer in Aus- ucts made by that process, for the term setbetween the teeth is easier than using the tin, TX, and set the wheels in motion. forth in 35 U.S.C. 154(a)(2) or (c)(1),instrument. Should the contacts be too DAJ: Why is a patent necessary? What does subject to the payment of maintenancetight, you would have to use floss anyway, having one mean for a product and for you fees as provided by 35 U.S.C. 41(b).”so why not just skip that step completely? as its creator? A patent is necessary so no one elseA parent told me they “liked our process Ms. Keltgen: My patent actually reads can get credit for the invention; shouldfor placing separators.” as follows: you reproduce the product and marketDAJ: How long did you work on your prod- and sell it, no one can infringe on youruct before you felt ready to file a patent? “Grants to the person(s) having title to rights or recreate your product to makeMs. Keltgen: I actually came up with the this patent the right to exclude others a profit off of your idea. The way my pat-idea about a year prior, and I discussed from making, using, offering for sale, ent is written covers the product beingit with my fellow co–worker, Joe Cas- or selling the invention throughout the reproduced in any way, shape or form.taneda, who is an assistant/lab techni- United States of America or importing Should someone or some company de- the invention into the United States of cide to make my product and sell it with-20 The Dental Assistant September/October 2013 www.dentalassistant.org

out my consent, I just need to contact my and proven that you are not copying through within a year, but not withoutlawyer and they will contact that compa- someone else’s idea. There are millions delays and extra cost. Filing a patent canny or person with legal justification and of patents out there and you have to be an expensive road to go down; a per-tell them that I own the patent and they prove that yours is original. This takes a son should expect to spend several thou-are violating my patent rights. lot of time and effort to research. Also, sands of dollars in lawyer and filling fees.DAJ: Can you explain how the process for they have experienced draftsmen whofiling for a patent works? What goes into will draw your idea on paper and know The filing process is usually a long oneobtaining one? exactly how to represent your creation to and it depends on the complexity of yourMs. Keltgen: In order to file a patent, you the exact specifications needed. product and/or process. The productshould contact a patent lawyer within that DAJ: How long does the filing process usu- complexity also determines how muchfirst year of your idea or invention. Why ally take? What are the costs involved? the lawyer fees are and if you are able toa lawyer? Well, you could fill out all the Ms. Keltgen: It can take years to get a pay everything up front. Most lawyersgovernment paperwork on your own, but patent approved, which is why on most want a retainer fee to start the process anda patent lawyer has filled out these forms patents you see “Patent Pending.” This allow you to make monthly payments.hundreds of times and has the experience tells people that you submitted paper-needed to deal with any questions and work and are waiting for an approval Once you achieve your patent ap-technicalities that should arise. from the government. The “Pending” al- proval, there is another fee attached to lows you to sell and market the product the patent itself. I was surprised when Lawyers also have people who handle while waiting for government approval. I got the letter stating the patent wasspecific parts of the patent process. For I was lucky enough that my patent went approved and I had 90 days upon theinstance, the idea has to be researched approval to pay the actual patent fee (which I believe covers the publishing). (continued on page 47) www.bosworth.comProducts to assist you and your Patients! Supergel® Alginate Flexo® Disposable ComfortCaine™ Impression Material Plastic Saliva Ejectors Topical Anesthetic Disposable High Volume Tray Aways® Evacuators & TC Retractors Disposable Impression Trays LEARN MORE @ WWW.BOSWORTH.COMwww.dentalassistant.org 212013 September/October The Dental Assistant

Student Newsby Kathryn Harstine, RDAADAA Student Trustee 2012–2013As my time as Student Trustee comes to a close, I’m be- One of the greatest benefits from being involved in theginning to look back on this past year and I can’t help smil- ADAA is the powerful network available to grow, learn anding as I think of all the memories and friendships that I have build from. I know that no matter where my journey in thegained. When I became the Student Trustee for the ADAA, world of dentistry takes me, I have a connection somewhereI knew what my job would be: Help grow the organization, in the field and a friend in every state who is more than willingbridge the gap between dental assisting students and expe- to lend a hand in anyway. I have more knowledge about den-rienced dental care professionals, find ways to improve the tistry, the dental community, laws and regulations, informa-quality of dental care given across the nation, and give a voice tion often deemed unimportant, but which affects every as-to future generations of dental assistants. What I did not ex- pect of the daily routine we all encounter in a dentist’s office.pect was the truly unforgettable experiences and knowledge As Student Trustee, I have been given responsibilities,I have gained from being a part of the ADAA. duties, challenges and I feel that I have made a difference inI stepped into the world of dentistry wide–eyed, fresh out the world of dental assisting; it may not be a big difference,of school and ready for new challenges, and I was instantly it may not be a glamorous one, but I feel that I have helpedgranted my wish when the ADAA called me to ask if I would in building the bridge that will close the gap between stu-accept the position of Student Trustee, the position to which dents and dental assistants so that the transition from schoolI had applied a few months before graduation. I was ecstatic to career is filled with more experiences and opportunities.at this news, happily accepted and readied myself for the It is my hope that more and more dental assistants will startjourney ahead. to make a difference in the dental health care profession andAt the 2012 Annual Session in San Francisco, I was of- will continue to provide the best dental care possible. Theficially appointed to the position and the doors to an excit- field is constantly changing and advancing and with thating year had opened. My first board meeting experience was fact in mind, the ADAA must do so as well. I feel that withquite interesting and attending them has taught me a lot, not the Student Trustee position, the ADAA can continue toonly about the profession of dentistry and the organization grow and make a difference, reaching future generations andbehind it, but rules of governance, finances, business and how building stronger relationships.to take a diverse group of people with so many ideas and put The experience I now have has helped me want to be-them into a plan of action. It takes a lot of hard work, dedica- come more proactive about the ADAA and continue to betion and passion to run a strong, successful organization such involved. I strongly encourage all dental assisting students toas the ADAA, and it is one of the many reasons why I truly join the ADAA and share in the experiences that I have had,believe in this organization. to become so much more than just an assistant; become aLooking back to where IwaswhenIfirst entered thefield, I leader, a voice and advocate for what you love. I have walkedrealize I was pretty naive to all this profession has to offer. By this path and it truly has made an impact on my life and howbeing on the ADAA board, and also through the many people I view my profession. I will be forever thankful not only forI have met along the way, my eyes are forever opened to the being given a voice within the organization, but also for all ofcountless opportunities that are available to dental assistants the wonderful opportunities it has led to.other than clinical assisting. I have met chairside assistants ❖from all specialties, office managers, sales reps and educators,each of whom has been so full of advice, stories, tips and tricksfor me that I continue to apply at my current position.22 The Dental Assistant September/October 2013 www.dentalassistant.org

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U.S. Air ForceStaff Sergeant Lacey L. MagillNCOIC, Oral and Maxillofacial Surgery1Oth Dental Squadron, United States Air Force Academy, CO Air Force Dental Personnel Improving Their CommunitiesHow U.S. Airmen use their skills as dental assistants to benefit their communitiesirmen in the United States Air Force (USAF) are clinic, the Colorado Mission of Mercy (COMOM). Volun-expected to develop a “whole person” concept. Air- teer work is not limited to NCDHM or local communities;men do this by not only focusing on their primary throughout the year the USAF also provides its airmen theduties but also by pursuing higher education and becoming opportunity to volunteer their time and expertise for variousinvolved with their base and community. Volunteering time foreign humanitarian relief efforts. I’d like to tell you how thefor wing events and local community organizations, such as Air Force Academy and Peterson AFB clinics were involvedthe Humane Society or soup kitchens, are some of the ways with NCDHM and COMOM.airmen can give back. Chief Master Sergeant David Halvor- This year during NCDHM, active duty dental assistantson has stated it this way: “It’s more than just volunteering volunteers from both dental clinics organized a variety oftime and effort. It’s about giving back to the community, both exciting events. These included sending tooth fairies to theon– and off–base. It’s about contributing to the betterment of base libraries where the “fairies” read to the children duringthose who are in need, those who lack the resources to act in story time and demonstrated how to properly care for theirtheir own best interests, or perhaps those who simply aren’t as “pearly whites.” Furthermore, articles written by airmen onblessed as we might be. It’s about giving guidance and leader- the importance of children’s dental health were published inshipwhereitismostdesperatelyneeded.It’saboutselflessness the respective base papers. Finally, child development cen-in its purest form.” Regardless of where one is stationed, there ters, youth centers and schools were visited. The childrenare endless opportunities to volunteer. were taught how to properly clean their teeth and were com-Since arriving at the United States Air Force Academy ically educated on the effects of certain foods and drinks. InDental Clinic, I have noted several ways in which I and all, 1,425 children aged three through nine were educated onother airmen could volunteer. During National Children’s the importance of dental health. All of this was possible be-Dental Health Month (NCDHM), the clinic organizes sev- cause of volunteers. Since NCDHM is a national event, it iseral events. Furthermore, dental residents at the Air Force a great avenue for any airmen to give back and impact youngAcademy contribute their time and skills to Peak Vista, a lives in the process.non–profit organization that is also a federally qualified COMOM was establishment in 2007 and is setup in ahealth center. Other airmen at the clinic have volunteered different Colorado community annually. COMOM has pro-their time to participate in Colorado’s large–scale dental vided patients with more than $6 million in free dental ➤26 The Dental Assistant September/October 2013 www.dentalassistant.org

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A scene from the Colorado Mission of Mercy clinic, where dozens of volunteer dental team members provided dental care to those in need.care. Whenever this large dental clinic 15,600 hours of no–cost dental service to Works Citedis located in the Colorado Springs area, Peak Vista. This program provides dental “Colorado Mission of Mercy.” Colo-both clinics provide dentists, hygienists, care to those who are not able to affordassistants and lab technician volunteers. dental care within the Pikes Peak Region. rado Mission of Mercy. N.p., n.d. Web. 1They assist with providing free dental care I personally participated in this impres- Aug. 2013. http://comom.org.to those who cannot otherwise afford it. I sive community event as well. personally participated in this impressive “Commentary—The ‘whole–person’community event where 1,432 patients In conclusion, the Air Force Dental concept is more than just volunteering!”were seen. I was thankful for the oppor- Service doesn’t just use its resources to Travis Air Force Base – Home. N.p., n.d.tunity to give back to my community. serve local communities and the active Web. 1 Aug. 2013. http://www.travis. duty population. As mentioned above, af.mil/news/story.asp?id=123088201. The Air Force Academy Dental Clinic resources are also freely offered abroadalso has a residency program for general during various humanitarian crises. As “SGDetails.” United States Air Forcedentistswhohavegraduateddentalschool well as providing dental care to foreign Dental Corp. N.p., n.d. Web. 1 Aug. 2013.and have been commissioned into the Air communities, the humanitarian team www.afms.af.mil/shared/media/doc-Force. These dentists have to apply to the often works outside of clinic hours ument/AFD-120229-013.pdf.Air Force Advanced Education General to help improve homes and schools.Dentist Residency (AEGD) Program. A Worldwide, airmen are involved with “United States Air Force—AirForce.portion of the Academy AEGD Program volunteering their time, further devel- com.” United States Air Force, Air-requires the resident dentists to volunteer oping themselves as airmen and leaving Force.com. N.p., n.d. Web. 6 Aug. 2013.at Peak Vista Community Health Cen- a positive lasting impact on the commu- http://wap.airforce.com/about-the-ter where dental services are provided nities in which they serve. air-force/humanitarian-efforts.for people of all ages. Since 1999, theAcademy Dental Residency Program has ❖ Peak Vista. N.p., n.d. Web. 1 Aug.utilized over 50 residents who provided 2013. http://www.peakvista.org. (continued on page 48)28 The Dental Assistant September/October 2013 www.dentalassistant.org

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ADAA President’s Welcome Welcome All Dental Assistants to the 89th ADAA Annual Session! Warm greetings are extended to you for the 89th Annual Session of the Ameri- can Dental Assistants Association (ADAA)! As ADAA is the national voice of dental assistants from all phases of practice to the dental and allied professions and the public we serve, ADAA thanks you for your input, council and committee participa- tion, involvement in activities, membership and support. This year’s meeting location is in the exciting city of New Orleans, LA. In addi- tion to the planned schedule of Annual Session events, we hope that you will find the many wonderful attractions and charm of the meeting location most enjoyable and interesting. The Annual Session Committee, ADAA Board and staff have worked very hard to develop a program of events for our upcoming meeting based upon your feed- back to meet your interests and stated needs. The traditional business conducted during Annual Session, which includes the new delegate orientation, district caucuses, First and Second House of Delegates, reference committee hearings and the election and installation of officers, will be held on the first and third days of the meeting. The American Dental Association (ADA) Commission on Dental Accreditation (CODA) is also holding a special hearing to obtain your feedback regarding proposed standards for the dental therapist. Ad- ditionally, there is an exciting schedule of activities, forums and related activities. Events include topics of interest for everyone, from students to seasoned practitioners, front office and administrative assistants and those providing valuable direct patient services at chairside. A table staffed with experienced graduates from Mastership/Fellowship will be available for mentorship of those in progress or interested in learning about or registering for the programs. A special session for educators, forum for students, seminars to enhance membership and discussion of legislative initiatives will all be offered on the second day of the meeting. We sincerely look forward to seeing you during our Annual Session, as well as having the opportunity to network with you, listen to your ideas, respond to your questions and address any issues of concern you have as dental assis- tants. We truly need your input so that your new leadership may continue to plan accordingly and work for you during the coming year to advance dental assisting. We also wish to celebrate all of your accomplishments of the past year with you during the President’s Reception, where we will welcome and install your newly–elected officers. I offer tremendous thanks to the many members, new dental assisting friends made while visiting state and regional meetings, staff and Board members who have been so supportive this past year. Being asked to accept a leadership role on the national level had never been more than a thought and last year it became a reality. As a long standing dental assistant and member of ADAA, I cannot even begin to express what an extreme honor it has been to have served you as President–Elect in 2011–2012 and as your President during 2012–2013. Carolyn Breen, CDA, RDA, RDH, Ed.D ADAA President, 2012–2013 Photos courtesy of the New Orleans Convention & Visitors Bureau

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ADAAF Sponsors The American Dental Assistants Association Foundation thanks the following companies and orga- nizations for their generous contributions that have aided in the funding of education for ADAA’s Annual Session, as well as for many other worthwhile educational activities throughout the year. 3M ESPE Dental Products G.C. America A–dec Harry J. Bosworth Company Affordable Care, Inc. Henry Schein Dental Air Techniques Henry Schein Practice Solutions American Dental Cooperative Hu–Friedy Manufacturing Co. AON Isolite Systems Atlanta Dental Supply Ivoclar Vivadent Atlantic Precious Metals Refining Kerr Impressions Belmont Publications Kerr TotalCare Benco Dental Nash Institute for Dental Learning Bisco, Inc. Patterson Dental Burkhart Dental PennWell Cetylite Industries, Inc. Premier Dental Products Company Colgate Oral Pharmaceuticals, Inc. Procter & Gamble Company Coltene Whaledent SciCan Crosstex International Septodont DenMat Shofu Dental Corporation DentalEZ Group Solution Reach Dentalworkers.com Sonicare–Philips Oral Healthcare Dentsply Caulk Sultan Healthcare Dentsply Midwest Sunstar Americas, Inc. Dentsply Professional TIDI Products Dentsply Rinn Tokuyama DUX Dental Young Dental/Biotrol Exacta Dental Photos courtesy of New Orleans Convention & Visitors Bureau.

GOVERNANCE BALLOT WORKSHEET ADAA Governance & Ballotingfor meeting locations, see Session Schedule (pg. 34)Wednesday, October 30 5–6:30pm OFFICE NOMINEE TOTAL VOTES VOTESNew Delegate Orientation Thursday, October 31 VOTES CAST NEEDED RECEIVEDDistrict Caucus 7–8:30am TO ELECTFirst House of Delegates & Meet the Candidates 11:30am–1:30pm PRESIDENT– ELECTReference Committees: 2:30–3:30pm Bylaws & Resolutions 2:30–4pm VICE PRESIDENT Budget Friday, November 1 8–9:30amBalloting Saturday, November 2 7–8:30am SECRETARYDistrict Caucuses 9–9:30amConvocation & Fellowship/Mastership 9:30am–1:00pm FIRSTSecond House of Delegates DISTRICT TRUSTEEPresident’s Reception & 6–8pm Installation of Officers FOURTH DISTRICTSunday, November 3 7–11am TRUSTEENew Trustee/Officer Orientation/ EIGHTH Post Board of Trustees Meeting DISTRICT TRUSTEECandidates for Office ELEVENTHPresident–Elect: DISTRICT Bonnie Marshall, CDA, EFDA, TRUSTEE EFODA, MADAA Ms. MarshallVice President: Lois Bell, CDA, CPFDA, FADAA Maureen Mosse, CDA, RDA, Ms. Bell CREDENTIALS REPORT FORM FADAA Ms. Mosse 1st House 2nd HouseSecretary—OPEN 1. Board of Trustees 2. DelegatesFirst District: Claudia Gauthier, CDA, RDA, EFDA Total Voting Members 1 & 2 3. Alternates Ms. Gauthier TOTAL CREDENTIALEDFourth District: Betty Fox, CDA, RDA, FADAA Delegate Services: Hours may vary. Check on– site for schedule. Ms. Fox Proposed Bylaws changes, as well as Resolu-Eighth District: tions and Policies, will be available for review on the Darlene Mundt, CDA ADAA website thirty (30) days prior to Annual Session. www.dentalassistant.org. Ms. Mundt ➤Eleventh District: Jan DeBell, CDA, MS Ms. DeBell

Session Schedule All EDUCATION events are marked with a course number and are located at New Orleans Ernest N. Morial Convention Center unless otherwise noted. All GOVERNANCE, FORUMS and MEETINGS are located at the Westin New Orleans Canal Palace. Wednesday, October 30 9am–Noon Magnolia I 8am–9:30am Room 226 5pm–6:30pm Magnolia 1 Dental Assistant Educator’s Forum: 7382 The New Hazard New Delegate Orientation Effective Tools for the Dental Communication Standard Assisting Classroom 8am–9:30am Room 212 Thursday, October 31 9am–Noon Magnolia II 7383 Keeping the Flame Alive 7am–8:30am Check location Social Media Forum 9am–9:30am Magnolia District Caucus with your Trustee 9am–Noon Room 212 Convocation & Ballroom Fellowship/Mastership 9am–10:30am Hall B 6333 Foundations of Dental ADA Opening General Session and Office Management Distinguished Speakers Series: featuring President Bill Clinton* The ADAAF Silent Auction will take place on Thursday, October 31, 11:30am–1:30pm Magnolia through Friday, November 1, 5pm. Winners may pick up their items on ADAA First House of Ballroom Saturday, November 2. The auction tables with items will be located in Delegates & Meet the Candidates** the lobby outside the Magnolia Ballroom at the Westin New Orleans Canal Palace. Complete auction hours will be posted onsite. 11am–2pm Room 267 5364 Dentistry is About High–Performing Patient and Team Relationships 9am–NOON Room R08 9:30am–1pm Magnolia ADAA Second Ballroom 1pm–2pm Hall G, 6155 DA Roundtable Learning House of Delegates*** 5173 The Naked Booth #4019 Lunch 1pm–3pm Azalea II 2:30pm–3:30pm Information Session 1:00pm–3:30pm Room R07 Reference Committees: 7359 Show Me the Money in Black, Fellowship/Mastership White and Green Bylaws Terrace 1pm–3pm Terrace Room Resolutions River Room Legislative Forum 1pm–4pm Room 267 2:30pm–4pm 3pm–5pm Ballroom I 7367 Common Barriers to Reference Committees: Business Assistant Forum Infection Prevention Budget Azalea II 3pm–5pm River Room 6pm–8pm 12th Floor 2:30pm–5:30pm Room 212 Membership Forum ADAA President’s Ballroom 5366 Understanding Addiction and Developing a Dental Treatment Plan 2pm–3pm Hall G, Reception & Installation of Officers 6376 Demystifiying Booth #4019 Sunday, November 3 3:30pm–4pm Magnolia Pain Among Women in Dentistry: CODA Dental Ballroom Essential Ergonomic and Wellness 7am–11am River Room Therapy Open Forum Guidelines New Trustees/Officer Orientation/ 4pm–5pm Magnolia 2pm–5pm Room R08 Post Board of Trustees Meeting ADAA/DANB Forum Ballroom 6134 DA Roundtable Learning 8:30am–11:30am Room 265 8367 Accommodating Patients Friday, November 1 Saturday, November 2 with Disabilities 8am–9:30am Imperial 7am–8:30am 12th Floor Schedule and locations are subject to change Ballotting Room 2nd District Caucus President's Suite without notice. Go to ada.org/session for up- 6th District Caucus Imperial Room dates. Copies of this schedule will be available 9am–11am Azalea I 7th District Caucus Executive Room at the ADAA booth at the World Marketplace Student Forum 9th District Caucus Chairman's Room Exhibit. World Marketplace Exhibit *Admission to ADA Distinguished Speaker se- ries granted with an Annual Session Badge. No New Orleans Ernest N. Morial Convention Center ticket purchase necessary. Thursday, Oct.31, 10:30am–6pm, Friday, Nov. 1, 9:30am–5:30pm **Open to ADAA members and guests. ***Open to ADAA members only. Saturday, Nov. 2, 9:30am–3pm

The American Dental Assistants Association wishes to thank the following people for their Session Supporttireless dedication and hard work helping to produce the 89th ADAA Annual Session.COUNCIL ON ANNUAL SESSION CONFERENCE RULES Joanne B. Wineinger, RDA 9th District TrusteeLori Paschall, CDA, CPFDA, FADAA Kim Arny, CDA, CODA Denton, TX Chair Chair Laurie Simpson Irmo, SC Tallmadge, OH 10th District Trustee Mountain Home, IDNOMINATIONS ADAA OFFICERS & TRUSTEES 2012–13Patricia Pearson, CDA Carolyn Breen, CDA, RDA, RDH, Ed.D Jan DeBell, CDA, MS ADAA President 11th District Trustee Chair Monmouth County, NJ Loveland, CO Arlington, IL Lori Paschall, CDA, CPFDA, FADAA Jennifer S. Broyles, RDAMINUTES REVIEW 2013 President–Elect 12th District TrusteeSusan Rexroat, EDDA, CDPMA, CDA, MS, BA Irmo, SC Whittier, CA Winter Haven, FL Bonnie L. Marshall, CDA, EFDA, EFODA, CMSgt Carolyn ReganKimberly Bland, CDA, EFDA, M.Ed. MADAA U.S. Air Force Federal District Trustee Bradenton, FL San Antonio, TX Vice PresidentRuby Roach, CDA, RDA Battleground, WA Katherine Harstine, RDA Clovis, CA National Student Trustee Lois Bell, CDA, CPFDA, FADAA Glendora, CAClaudia G. Pohl, CDA, RDA, FADAA, BVEd. Secretary Alta Loma, CA Greenville, SC ADAA CENTRAL OFFICE STAFF (Chicago, IL)CREDENTIALS Claudia G. Pohl, CDA, RDA, FADAA, BVEdKristy Borquez, CDA, RDAEF, FADAA Immediate Past President Lawrence H. Sepin Alta Loma, CA Executive Director Chair Granada Hills, CA Claudia Gauthier, CDA, RDA, EFDA Jennifer K. Blake, CDA, EFDA, MADAA 1st District Trustee Director of Education & ProfessionalKim McMahon, CDA, COA, RDA, RDH, BS Worcester, MA Relations South Plainfield, NJ Susan D. Bentley–Camizzi, CDA, RDH, Douglas McDonoughELECTIONS & BALLOTING MSEd Editor, CommunicationsDebra L. Von Alman, CDA, LDA 2nd District Trustee & Marketing Consultant Chair Buffalo, NY Richfield, MN Nancy Rodriguez Patricia Olson Director of Information Systems &NEW DELEGATE SUB–COMMITTEE 3rd District Trustee Meeting PlanningAngela Swatts, CDA, EFDA Akron, OH Erek Armentrout Chair Nanette Hill, CDA Manager, Administrative Indianapolis, IN 4th District Trustee Wake Forest, NC & Member ServicesCOUNCIL ON AWARDS & SCHOLARSHIPSNanette Hill, CDA Judy E. Anoff, CDA, RDA, EFDA Ashlei Miller Chair 5th District Trustee Administrative Assistant/Front Office Wake Forest, NC Coral Springs, FL CoordinatorMaureen Mosse, CDA, RDA, FADAA Carol Walsh, CDA Vice Chair 6th District Trustee Wilhemina R. Leeuw, CDA, MS Skokie, IL Continuing Education Coordinator Davenport, IA Jennie Aasand, RDA Robert E. PalmerCOUNCIL ON GOVERNANCE 7th District Trustee Advertising Sales ManagerJudy E. Anoff, CDA, RDA, EFDA Mandan, ND Santos Robles Chair Maureen Mosse, CDA, RDA, FADAA Sr. Manager of Education Coral Springs, FL 8th District Trustee Davenport, IA & Graphic DesignCarol Walsh, CDA Vice Chair Michi Trota Managing Editor & Production Manager, Skokie, IL ADAA PublicationsDRESS CODE (Note: NO jeans/shorts/T-shirts or flip-flops)House of Delegates: Men – suits, slacks, collared shirt or knit shirt with collar, sport jacket optional;Women – collared blouse, slacks, skirts, dresses or suits; President's Reception: Men – suit or slacks,sports jacket, button down shirt; Women – collared blouse, slacks, skirts, suit or dress.

ClinicalGary TakacsPractice CoachTakacs Learning Center The Role of the Dental Assistantin Embracing WhiteningHow dental assistants can support the dental team in using tooth whitening for patientsne of the ways a dental practice can grow in today’s tients want an effective, professional treatment for maintain-economy is to embrace whitening. Patients today ing white teeth between in–office treatments, or if they wouldwant whiter teeth and actively seek out dental of- like a more affordable option. With these types of optionsfices that provide whitening services. In addition to the in- readily available to patients, a dental assistant can contributecome that comes about by growing your whitening business, to practice growth by implementing the following actions.there are many subsequent benefits a practice can experienceby embracing whitening. Perhaps most profound among Take a shade match atthese is that patients who whiten their teeth become better the beginning of the appointmentpatients. They are more likely to keep future appointments, At the beginning of any appointment, consider taking aoften brush better and also floss more routinely. In addition, shade match of your patient’s current tooth color as part oftheir increased interest in their teeth often results in interest your record keeping process. This simple strategy can dra-in other elective and restorative services. There are indeed matically impact patient interest in whitening. Here’s a sug-proactive ways for the dental assistant to support the practice gested gateway into the whitening conversation:through embracing whitening. Dental Assistant: “Maria, I am going to do something dif-A good place to start before jumping to the action items ferent at the beginning of your appointment today. I am going tothat will help to build your office’s whitening business is to start by taking a shade match of your current tooth color. The rea-consider offering both chairside whitening and take–home son I am doing this is that we now know that tooth color changeswhitening through the use of custom trays. By offering both over time; it tends to darken with age. I’ll take a shade matchforms of whitening, you will have an option that works for today so that we have it for our records.”virtually any patient. Professional in–office whitening, such as Aftertakingtheshadematch,showthepatienttheirtoothPhilips Zoom, is a great option for patients who are not likely color on a shade guide that is arranged chromatically fromto be compliant with take–home trays, and for patients who dark to light. This simple technique is a very useful conversa-need to whiten their teeth very quickly for certain occasions, tion starter and a great way to introduce your whitening op-e.g., a wedding or special event. Philips Zoom is the number tions. Patients routinely will respond when you show themone patient–requested professional whitening treatment and the shade guide because they now have a reference point forhas been proven to whiten teeth up to eight shades in only 45 their tooth color. Often, they will respond with statementsminutes. Take home whitening, such as Philips Zoom Day- like, “Wow, I didn’t realize they were so dark,” or “I see theyWhite or Philips Zoom NiteWhite, is a great option when pa- could be much whiter.” It can be so much easier to edu- ➤36 The Dental Assistant September/October 2013 www.dentalassistant.org

ErgoSure™ Assistant Stool• Broad caster base and five casters to improve stability during position changes• Complete mobility to allow movement around the patient’s head, minimizing stressful positions• The DentalEZ® system approach can eliminate Class IV and V movements for optimum ergonomic benefit866.DTE.INFO Ergonomic Adjustmentswww.DentalEZ.comFollow us! Seat mechanism - 3 Controls • Easy height adjustment allowing relaxed positions for multiple operators while maintaining visual access to the oral cavity • Tilt seat • Back-in and out adjustment Side Body Support • Easily adjusted to the Dental Assistant • Stable positioning during activities such as suctioning or retracting Optional Backrest • Optional backrest with a concealed height adjustable lumbar support to facilitate balanced posture • Lumbar support can be adjusted up or down while seated using one hand M A K E S Y O U R P R A C T I C E P E R F E C T®

cate patients about whitening when theyexpress interest after seeing their currenttooth shade.Offer whitening before Professional in–office whitening, such as Philips Zoom, is a great option for patients who are not likelyproviding restorative services to be compliant with take–home trays, and for patients who need to whiten their teeth very quickly for certain occasions, e.g., a wedding or special event. Another great way to create patientinterest in whitening is for the Dental as- one who will be the “quarterback” of The fact is that today’s patients wantsistant to offer whitening before provid- embracing whitening in your practice. beautiful white teeth. By adopting theseing non–emergency restorative services. While every team member should be three strategies, you will not only be cre-This might sound very obvious, but it is involved and needs to understand his ating better economic results for youroften overlooked in a busy practice. This or her role in supporting the growth of practice, you will also be creating moretechnique is appropriate not only when your whitening business, it can be very satisfied patients who are more likelya patient has been diagnosed with ante- effective to have one person be the lead- to go out into your community and tellrior needs but in the posterior areas of er of the project. Oftentimes, the best other people about your office. Perhapsthe mouth, as well. For example, if a pa- people to be the whitening champions the most profound result in embracingtient has been diagnosed with a need for are dental assistants. whitening is that you are changing peo-a posterior crown you might say some- ple’s lives. So often we hear from patientsthing as follows: Some of the responsibilities of the that they now are proud of their smile, whitening champion might include: and they smile more often because of Dental Assistant: “David, if you have keeping track of all whitening supplies, re- their beautiful, white teeth. Celebrateever considered whitening your teeth, it porting whitening volume at team meet- the role that you had in helping yourwould be great if we whiten before Dr. X ings, making sure you obtain before and patients achieve whiter, brighter smiles.provides that crown on your tooth in the after photos, following up with patients Here’s to your success!lower left. That way, we will get a beautiful who have expressed interest in whiten-white foundation color that Dr. X can then ing, encouraging other team members ❖match to your new crown.” to offer whitening services to patients Gary Takacs is a practice coach who and a host of other activities to support is passionate about helping dentists and Patient acceptance with this tech- building the whitening business. Perhaps their team members develop thriving prac-nique is extremely high because they the greatest benefit to having a whitening tices. He is an often–requested speaker atunderstand the benefits of whitening champion is that this person will serve to dental meetings, and he is also the founderbefore they receive their restorative keep whitening top–of–mind in your of the dental audio podcast on iTunes,treatment. One of the benefits of this practice. I have noticed dental offices titled “The Thriving Dentist Show.” Forapproach is that patient satisfaction in- significantly increasing their whitening more information about Gary please visitcreases, because the patient is much volume by choosing a whitening cham- www.takacslearningcenter.comhappier with the end result. Patients pion to keep this project at the front ofwant whiter teeth, and this desire applies everyone’s attention.to patients of all age groups.Choose a whitening champion One of the challenges in any dentalpractice is keeping projects moving allthe way to completion. This is somethingwe struggle with in my own practice inPhoenix, AZ. In the hustle and busynessof our practice, it can be difficult to com-plete the project that we have defined forour office. If you struggle with this, justknow that you are not alone. Consider selecting a team memberas your “whitening champion;” some-38 The Dental Assistant September/October 2013 www.dentalassistant.org



U.S. Army SPC Demetria M. Wilson SPC Antonio Sanchez Dental Technician Dental Technician United States Army, Fort Jackson, SC United States Army, Fort Jackson, SC Expanding Outreach in the Dental CommunityU.S. Army DENTAC members volunteer their time and services to those in needhe role of the dental professional in today’s U.S. The dental access criteria for success is to provide adultArmy dental care system may be diversified to serve patients with a complete dental examination, necessary ra-the local communities that are in close proximity to diographs, dental prophylaxis, routine dental restorations anda specific military installation. Army Dental Activities (DEN- necessary dental extractions as a “no fee for service” program.TACs) are resourced to provide quality dental care to the ac- To be eligible for treatment, patients must be 18 years of agetive duty soldiers assigned to a post. The Fort Jackson DEN- and may not have applicable insurance coverage that would beTAC in South Carolina proactively volunteers and provides utilized to cover such dental conditions. Overall, dental volun-dental support to community outreach programs that devel- teers treated over 1,500 patients and provided over $800,000op strong bonds with the local population. The outstanding in dental care during the two–day exercise. The number ofsuccess of such endeavors is emblematic of the dedication volunteers for DAD has been tremendous and gratifying toand service–oriented character of today’s soldiers.The Fort Jackson DENTAC recently coordinated withthe local community in order to provide two soldiers as vol-unteers during the Dental Access Day(DAD). The DAD is afree dental care day primarily focused upon the adult civilianpopulation of the Charleston, SC, community. It is an annualevent sponsored by the South Carolina Dental Association(SCDA) that provides needed dental care to those who maynot normally access dental care on a routine basis.One of the objectives of the SCDA as a nonprofit orga-nization is improvement of oral health care through educa-tion and facilitation programs that will provide assistance tothose in need of vital dental care. This has been a very suc-cessful program; the core of the program is to provide twodays of free dental services to treat adults in the surrounding Dental team volunteers see patients during Dental Access Day, sponsoredcivilian population. by the South Carolina Dental Association.40 The Dental Assistant September/October 2013 www.dentalassistant.org

all associated with this noble endeavor. It In 2010, SPC Sanchez was re–classed (11B). Their family is comprised of twowas duly noted that without such volun- to become a Dental Technician (68E). He children, a four–year–old daughter andteer support, the SCDA would not have is currently serving as a 68E assigned to one–year–old son. SPC Wilson graduatedbeen able to reach such lofty heights of Fort Jackson, SC. He has supported the re- high school from the New Albany Publicsuccess. SPC Antonio Sanchez and SPC deployment operations for the 3rd Infantry School District in 2005. Upon graduation,Demetria Wilson were two of those vol- Division, and the National Guard. Addi- she enlisted in the U.S. Army. Her first dutyunteers from DENTAC. tionally, he has supported the local and sur- station was Ft. Hood, TX, serving with theThese outstanding soldiers provided rounding communities of Columbia, SC, 1CAV 3RD BDE, Infantry Support Bat-management and dental assistant skills through the Dental Access Days (DAD) talion. SPC Wilson’s duties while assignedto ensure patients were in–processed and initiative. As an ongoing effort to support to the battalion encompassed serving as thetreated with compassion during the in- the endeavor in 2013, he provided volun- BDE Dental Technician for six years. Whiletensive exercise that was held on August teer services resulting in free dental care ex- assigned to Ft. Hood, she was deployed on23–24,2013. ItshouldbenotedthatSPC tended to over 1300 citizens. two separate occasions, assisting in a wideSanchez has volunteered for this event for variety of general dentistry cases, along withthe last two years. He was keenly aware SPC Demetria M. Wilson is from Co- a few local and national treatment cases.that his efforts were appreciated when a lumbus, OH, and is married to Spenceryoung lady approached him and thanked Wilson, who is also a service member inhim for his service as a member of the the U.S. Army serving as an InfantrymanU.S. Army and as a DAD volunteer. Sheproudly informed everyone in the roomthat she finally has a smile.SPC Wilson volunteered all day andshe enjoyed hearing the life stories of herpatients. The military community is veryimportant to soldiers and the success ofthe event can be attributed to the dedi-cation and hard work of all volunteers. Paying too much for your prescriptions?The fact that the Fort Jackson DENTACprovides volunteer assistance to this ef- As a member of American Dental Assistants Association you arefort is a natural external exhibition of automatically eligible for a FREE prescription discount card.the true American volunteer characterof soldiers that comprise the U.S. Army • Save an average of 22% on prescriptions not covereddental care system. ❖ by insurance for conditions such as heart disease, weight loss, and smoking cessation. Views expressed in the articles are those of • All commonly prescribed medications are covered.the author(s) and do not necessarily repre- • Accepted by 9 out of 10 pharmacies nationwide.sent the established policy of the Department • Save on uninsured visits to MinuteClinic®, whichof Defense, the Department of the U.S. Army, are in select CVS/pharmacy locations.the U.S. Army Medical Department, or the • Savings for the whole family – even your pets.United States Army Dental Command. Visit http://adaa.rxsavingsplus.com to print your card and get started saving TODAY! SPC Antonio Sanchez is from Show Operated by CVS Caremark.Low, AZ, and has a two–year–old son.He joined the U.S. Army in October 2007.During his assignment to Schofield Bar-racks, Hawaii, he was deployed in supportof Operation Iraqi Freedom (OIF) 08–10from October 2008–August 2009.www.dentalassistant.org 412013 September/October The Dental Assistant

Association Bulletin Dental assistant appointed Journal Editorial Board member Kathleen Brown to serve on Rhode Island State Board of Dental Examiners passes away at 64 The Dental Assistant editorial board member Kathleen Kerri Friel, COA, CDA, MA, of War- wick, RI, has been appointed by Rhode “Kathy” H. Brown, age 64, passed away Wednesday, August Island Governor Chafee to serve on the 14, at the St. Cloud Hospital in St. Cloud, MN. Ms. Brown Rhode Island State Board of Dental Examiners. Ms. Friel was born June 12, 1949, in Hibbing to George and Helen will represent dental assistants as a voting member of the (Jarva) Brown. She taught dental assisting at St. Cloud Board. She is an Associate Professor in the Dental Health Technical and Community College for 32 years, retiring in Program at the Community College of Rhode Island. Con- 2002. Kathy was a member of Kingdom Hall of Jehovah’s gratulations, Ms. Friel! Witnesses Congregation of St. Cloud and a certificant of the Dental Assistants National Board (DANB). She wasADAA member’s entry chosen as very involved in her church. Kathy enjoyed pioneer train-new Dental Assistants Recognition Week theme ing, reading, watching movies, spoiling her dog Jack, and being everybody’s best friend. The Journal congratulates Shelley Douglas, CDA, FADAA, fromPrairie Village, KS. Her entry, “Dental Assisting: Embracing the Survivors include her sisters, Beverly (John) Sluss ofChanges of the Profession,” has been chosen by ADAA and ADA as Brooten, Lynette (Roger) Eck of Grand Rapids, and Gor-the new theme for Dental Assistants Recognition Week (DARW). gann “Gigi” Brown of Hibbing; nephews and niece, Mi-It will be used in the campaign beginning in 2014; the theme will chael Eck of Forest Lake, Brian Eck of Bemidji, and Col-remain through at least 2016. As winner, Ms. Douglas will receive leen Gorman of Champaign, IL; and her dog, Jack.a year’s free membership in the ADAA and her contribution will berecognized in 24/7 and other ADAA publications. ❖ DARW is March 2–8, 2014. The DARW 2014 kit will be avail-able on the ADAA website in December 2013.BECOME AN ADAA AUTHOR!Interested in trying something new and expanding your professional development?• Ever thought about becoming an author? The ADAA provides just such an opportunity for you. Join the list of prestigious authors who have written for ADAA’s Journal, The Dental Assistant, or are already part of the ADAA continuing education curriculum.• Don’t know where to start? Download the ADAA Manuscript Guidelines at the ADAA website. Go to the “Continuing Education” tab and click on “ADAA Writer Manuscript Guidelines” for details.• Need a little help and encouragement? Author mentors available upon request. Contact Jen Blake, CDA, EFDA, MADAA, ADAA Director of Education, at [email protected].• Looking for ways to complete your ADAA Mastership requirements? This is a great way to earn ADAAMastership hours. The American Dental Assistants Association is designated as an Approved PACE Program Pro- vider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership mainte- nance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 04/10/1992 to 05/31/2015. Provider ID# 21738942 The Dental Assistant September/October 2013 www.dentalassistant.org

It’s hard to picture a member of the XXXXXXXXAXDXAXAXXXXXXXXX without one. Personalize your new XXXXXXXXXAXDXAAXXXXXXXXX Visa® Platinum Rewards Card.• Points for purchases • Points for billed interest• Bonus points at select merchants • Redeem for cash, travel, merchandise and more• Points for balance transfers • Personalized custom cardsChohottspeC://hVwyowoiosswuaer.®cyaocoraufdfirrpdcoaifraftainclteiaXr(l.gcXAorDXomAuX/pApXroVXu/iasrXpalp®)X/atcXdoaaXdradaXtayoXtd.XayX. XXXThe ADAA Visa card program is operated by UMB Bank, N.A. All applications for ADAA Visa credit card accounts will be subject to UMB Bank N.A.'s approval, atits absolute discretion. Please visit www.cardpartnerpro.com for further details of terms and conditions which apply to the ADAA Visa card program.Pro Powered by UMB CardPartner.com. The #1 provider of custom credit card programs ©2011 UMB Financial Corporation. All rights reserved. UMB is a registered service mark of UMB Financial Corporation

Health BeatSpecific protein may increase risk of hensive understanding of the patient’s experience of fear,blood–vessel constriction linked to gum disease from a clinical perspective. A protein involved in cellular inflammation may increase the • Dental Fear Case Study: Dental fear has a negativerisk of plaque containing blood vessels associated with inflam- impact on both the dentist’s business and the patient’smatory gum disease. The protein, CD36, is found in blood cells, overall health.as well as many other cell types. Research has shown that CD36may increase the harmful effects of “bad cholesterol,” or low– • Patient Triggers for Dental Fear: Specific aggravatorsdensity lipoprotein (LDL). that patients cite as triggers for dental anxiety. Armed with knowledge about their sensitivities, the dental team may be Investigators “knocked out,” or deleted, the gene respon- better equipped to make patients feel more comfortable.sible for CD36 production, then induced plaque in blood ves-sels by feeding mice a high fat diet. Some animals were also in- • First–Shot Analysis: The very first dental injection mayfected with the bacteria associated with gum disease. More fatty be the root cause of fear and typically induces additional fear of other dental procedures. The white paper looks atplaque accumulation occurred in the blood vessels of the why that is and how dentists can deal specifically with theanimals that were infected with gum disease. In the animalswith the deleted CD36 gene, however, vessels remained free pain and intimidation of the initial injection.of new plaque even when oral inflammation occurred. • Pediatric Fear Guide: This white paper also includes additional ideas for making the operatory more sooth- ing and conducive for children who are preoccupied byStudy explores the consequencesof patient fear of dental care uncertainty and fear. Patient fear is a threat facing dental practices. Dental Fear: Why The white paper, ’Dental Fear: Why It Costs You & How toIt Costs You & How to Beat It walks readers through the psychol- Beat It, can be downloaded free of charge (PDF format) here:ogy behind patient fear and aims to provide an understanding of http://www.dentalvibe.com/professional/why-dentalvibe/the roots of dental fear. Dental care professionals may learn how white-papers/dental-fear.html.to apply methods for treating patients in order to overcome theirfear and receive advice on how to market a dental practice in theface of those stigmas. Study: Dental bib clips can harbor oral Odontophobia (or dental fear) is responsible for widespread and skin bacteria even after disinfectionneglect in oral health care. New studies show that half of all According to a study published in the Compendium ofAmericans completely avoid the dentist’s office due to anxietyand fear. In particular, patients cite fear of dental pain as the most Continuing Education in Dentistry, one of the leading dentalsignificant source of their phobia. This paper argues that the journals in the U.S., a significant proportion of dental bib clipspervasive anxiety doesn’t need to continue in light of new tech- harbored bacteria from the patient, dental clinician and the en-nologies, and the solution may be found in a dentist’s approach vironment even after the clips had undergone standard disinfec-to their phobic patients. The paper also explores those develop- tion procedures in a hygiene clinic.ments and details how dental care providers can capitalize onnew methods to expand their patient base and improve the gen- Although the majority of the thousands of bacteria found oneral state of oral health in their communities. The document of- the bib clips immediately after treatment were adequately elimi-fers a number of thorough features: nated through the disinfection procedure, the researchers found that 40 percent of the bib clips tested post–disinfection retained one or more aerobic bacteria, which can survive and grow in ox- ygenated environments. They found that 70 percent of bib clips• ThePsychologyofFear:Becausedentistsarehealthcare tested postdisinfection retained one or more anaerobic bacteria,professionals, they treat their patients as whole people. which do not live or grow in the presence of oxygen.The white paper is designed to give dentists a compre- ➤44 The Dental Assistant September/October 2013 www.dentalassistant.org

2013The Largest Dental Meeting/Exhibition/Congress in the United StatesNo prE-rEGiSTrATioN FEE 89th MArK YoUr CALENDAr annual sessionMEETiNG DATES: ExhibiT DATES:Friday, November 29 - Sunday, December 1 -Wednesday, December 4 Wednesday, December 4 Attend At No Cost Never a pre-registration fee at the Greater New York Dental Meeting More Than 350 Scientific programs Seminars, hands-on Workshops, Essays & Scientific poster Sessions as well as Specialty and Auxiliary programs More than 600 Exhibitors Jacob K. Javits Convention Center 11th Avenue between 34-39th Streets New York City™ headquarters hotel New York Marriott Marquis hotelLatest Dental Technology & Scientific Advances Live Dentistry Arena - No TUiTioNEducational programs in various languages Social programs for the Entire FamilyEnjoy New York City at its best during the most festive time of the year!WWW.GNYDM.CoMNPGERLWNAEYSBDDESENMHNTOTSAWL For More information: Greater New York Dental Meeting 570 Seventh Avenue - Suite 800, New York, NY 10018 USA Tel: (212) 398-6922 / Fax: (212) 398-6934 E-mail: [email protected] / Website: www.gnydm.com Sponsored by: The New York County Dental Society and The Second District Dental Society

“The study of bib clips from the hy- insurance exchanges” or “marketplaces” • Did you know if you cancel groupgiene clinic demonstrates that with the have been created to provide an easy solu- coverage, all employees makingcurrent disinfection protocol, specific tion to shop for and purchase health insur- less than $94,000 will be eligibleaerobic and anaerobic bacteria can remain ance. Government subsidies are available for for subsidies through the govern-viable on the surfaces of bib clips imme- qualified individuals and small businesses. ment exchanges?diately after disinfection,” said Addy Alt–Holland, M.Sc., Ph.D., Assistant Profes- Review the questions below to learn • Did you know the Treasury Depart-sor at the Department of Endodontics at how you may be impacted and how your mentdelayedtheemployermandateTufts University School of Dental Medi- association’s private health insurance ex- requiring firms of 51 employees orcine and the lead researcher on the study. change may help you through this process. more to offer coverage until 2015? (50 employees or less there is no re- “Although actual transmission to pa- For Individuals quirement to provide coverage.)tients was not demonstrated, some of the • Do you make less than $94,000 inubiquitous bacteria found may potentially For Everyonebecome opportunistic pathogens in ap- household income? If so, you may • Do you have online access to gettingpropriate physical conditions, such as in qualify for a significant governmentsusceptible patients or clinicians.” subsidy. quotes and enrolling? • Do you report dependents on your • Is your broker certified with the fed- Researchers involved in the study hy- tax return? The more dependentspothesized that bacteria found on bib clips you have the greater the govern- eral and state public exchanges?after patient care could have been trans- ment subsidy. • Do you have access to all the in-ferred from patients and clinicians to the • Did you know the government sub-clips in different ways: sidies may be as large as 90 percent surance carriers and physicians in or more? your state? 1. Oral bacteria present in the patient’s • Do you have access to a private • Do you have access to a toll–free saliva and the spray or spatter pro- health exchange that also provides number to call someone to quote all duced during dental treatments may access to government subsidized ex- plans in your state for your review? contribute to the presence of bacte- changes (now called marketplaces)? • Have you advised your family ria on the disinfected bib clips. • Did you know open enrollment in or business associates to sched- the subsidized public exchanges be- ule a consultation this week with 2. Bacteria can also be transferred gins this October 1, 2013? your “Certified Public Exchange from the gloved hands of dental • Did you know there is a $95.00 Agent” for the October 1, 2013 practitioners to the clips prior to or fine if you do not buy health insur- open enrollment? Call toll–free during the patient’s treatment. ance in 2014? now at 1–855–533–1776. • Do you have a pre–existing condi- • Didyouknow30millionAmericans 3. Bacteria can be transferred from the tion that has affected your ability and one–in–two individuals will be patient’s hands to the clips if the pa- to access health insurance? Private changing health insurers during the tient touches the clip. and public exchanges will be guar- coming open enrollment? antee issue and there will be no • Did you know you can access most The full study titled “Comprehensive health questions or pre–existing plans through your association’sAnalysis of Aerobic and Anaerobic Bacte- condition restrictions. insurance agent?ria Found on Dental Bib Clips at HygieneClinic” appears as a supplement to the April For Employers There will be a backlog of applicants;issue of the Compendium of Continuing • Did you know if you have an em- plan now. Call toll–free 1–855–533–1776Education in Dentistry and is available at for a free consultation and to learn morewww.dentalbibclipbacteria.com. ployer plan your employees will not about the solutions available for you, your be eligible for premium subsidies? employers and your family.How will the Affordable • Would it be more economical forHealth Care Act impact you? you as an employer to purchase ❖ private coverage and cancel group The forthcoming health care changes coverage?are confusing and will impact all individualand businesses differently. The new “health46 The Dental Assistant September/October 2013 www.dentalassistant.org

Patent Process DAJ: Now that you have the patent, what tor. Hopefully, I will be able to help out are the next steps you’re planning to take? orthodontic offices across the U.S. and(continued from page 21) Ms.Keltgen:Ideally,Iwouldliketomarket overseas. I want the world to see how my my product and get a dental supply com- product can make delivering separatorsSo depending on how complicated your pany to manufacture and sell it for me. in the clinic so much easier.invention is and how much you can pay DAJ: What advice would you give to othersprobably has a lot to do with how long it preparing to file a patent? DAJ: Do you have any plans for creatingtakes to be approved. Ms. Keltgen: Find a good patent lawyer more products? Would you do this again?DAJ: Was filing for a patent easier or more and let them do all the work.difficult than you thought it would be? DAJ: What advice would you give to others Ms. Keltgen: I always keep my mindMs. Keltgen: Filing was easy, after I met who are interested in also creating their own open to new ideas, especially in the orth-with the lawyers and they agreed that my products and inventions? odontic world. You never know what caninvention was worth patenting. The tough Ms. Keltgen: I would tell others to stick make treating orthodontics easier. Yes, Ipart was the waiting and the funding that with it. I know I got discouraged a few would do a patent again and I would useI needed to continue the process. At one times and prayed that the patent would my same lawyers to do the filing also.point, my patent was denied and the law- go through. I was so happy and relievedyers had to resubmit documentation justi- when finally it was over and I could say DAJ: Thank you for sharing your insights,fying the invention by explaining it better. I patented a product, I am an inven- Ms. Keltgen. Congratulations and best of luckOf course, this cost more money due to with finding a dental supply company whomore work hours accrued by the lawyer. will manufacture and sell your product. Ms. Keltgen: Thank you. ❖ YEARSEasy, effective hemostasis and retraction Place Traxodent• The sleek syringe with bendable tip permits easy application.• After two minutes it is rinsed, leaving a clean, accessible margin.Traxodent is gentle, absorbent and fast. After 2 minutes,• The soft paste produces gentle pressure on the sulcus while rinse away it absorbs excess crevicular fluid.• Aluminum chloride creates an astringent effect without irritating or discoloring surrounding tissue.Available through your authorized dealer.1. Strategic Dental Marketing, May 2013. / Clinical images courtesy of Shalom Mehler DMD, Teaneck, NJ.www.dentalassistant.org 472013 September/October The Dental Assistant

President’s Page List of Advertisers(continued from page 4) 3M ESPE C3 The encouraging news is that thanks to the evolution of a ADAA Credit Card Program 43variety of methodologies through which education is current-ly delivered, we have many more “workable” pathways through Bisco 39which we can continue both our professional continuing edu-cation and our advanced academic coursework toward obtain- Bosworth 21ing advanced degrees. Burkhart 27 I believe it is safe to say that very few people, if any, will in-dicate that the path in pursuit of an advanced education will be Crosstex 13easy. However, not many things of value come easily to most. DenMat 19 Therefore, to build upon your skills as a dental assistant andto prepare for potential alternate employment settings in addi- DentalEZ 37tion to personal growth and satisfaction, you have only to takeadvantage of the educational and potential career opportuni- DENTSPLY Midwest 23ties which await! DUX Dental 17 ❖ Greater New York Dental 45Air Force Dental Personnel Henry Schein Dental 9(continued from page 28) Hu–Friedy C4 Staff Sergeant Lacey L. Magill is the NCOIC of the Oral andMaxillofacial Surgery department, 1Oth Dental Squadron, Unit- Kerr TotalCare 11ed States Air Force Academy, CO. She claims Bremerton, WA, ashome and joined the Air Force on September 11, 2007. Sergeant Patterson Dental 3Magill is currently enrolled at the Community College of the AirForce and pursuing an Associate’s degree in Dental Assisting. She Patterson Dental 24–25enjoys volunteering at various base and community events over theweekends that help active duty family members and the local com- PennWell 31munity with proper oral hygiene and prevention, to include earningcontinuing education. SSgt Magill also enjoys raising her two ram- Premier Dental 47bunctious children and reading when they give her down time. RxSavings Plus 41 Septodont C2 Shofu 29 Sultan 5 Sultan 15 Next Issue: OSAP’s annual infection control DISCLAIMER: “Authors and advertisers are solely responsible for course, as well as a wrap–up of the 2013 ADAA the accuracy of any and all material provided to The Dental Annual Session, including a full list of the 2013– Assistant. Authors and advertisers are also solely responsible for 2014 ADAA Officers and Board of Trustees. checking that any and all material relevant to dental care in a clinical setting meets OSAP standards. The information and opinions48 The Dental Assistant September/October 2013 expressed or implied in articles and advertisements that appear in The Dental Assistant are strictly those of the authors and advertisers. They do not necessarily represent the opinion, position or official policies of the American Dental Assistants Association.” www.dentalassistant.org