bll-company-profile

COMPANY PROFILE

2 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE TAKING YOUR BUSINESS TO THE NEXT LEVEL

3 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE TABLE OF CONTENTS 04 COMPANY INFORMATION 04 MANAGEMENT DIRECTORY COMPANY OVERVIEW 07 VISION & MISSION 08 CORE VALUES THE PRODUCTS 09 Consultancy Services 12 MARKETING Services 13 CALL CENTER Services 14 SALESFORCE 14 Training & Development 15 TRAVEL SERVICES 15 SUMMARY

4 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE COMPANY INFORMATION Company Name: Business Lifeline Limited Company Address: Intercontinental Business Park 523 Eastern Main Road D’abadie Trinidad Contact Numbers: (868) 235 4BLL (4255) Email: [email protected] Websites: www.businesslifelinett.com Facebook www.facebook.com/Businesslifeline Primary Line of Business: ◆ Business consulting ◆ Marketing ◆ Sales ◆ Call Center Services ◆ Training & Development ◆ Travel

5 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE MANAGEMENT DIRECTORY NICHOLE JOSEPH CUPID MBA BBA CEO/EXECUTIVE DIRECTOR e Business Lifeline team is led by Business Development, Marketing Professional, Trainer and Serial Entrepreneur Nichole Joseph-Cupid. She brings a wealth of managerial experience from across both the private and public sectors, strong strategic planning and customer experience management skills to support the delivery of services to the company’s customer base. Mrs. Joseph-Cupid is driven by her passion for supporting the development of others through learning and entrepreneurship. TERRENCE CUPID SALES MANAGER Mr. Cupid is an experienced Sound Engineer, Telecoms Technician, and Entrepreneur. He has successfully operated a Telecommunications Contracting Company for the past decade and previously managed several bands and local artiste. Mr. Cupid brings a wealth of practical experience to the team.

6 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE MANAGEMENT DIRECTORY CONT’D TYREECE DANIEL CUSTOMER SERVICE DIRECTOR Mr. Daniel is a budding IT professional with a strong understanding of customer service management. He leads Business Lifeline’s service delivery team, ensuring customers enjoy Business Lifeline’s customized service support. Mr. Daniel is the holder of a Presidential Award for outstanding performance in the area of IT at the Advanced level and is pursuing his tertiary interest in the subject. PEACHES DANIEL DIRECTOR Miss Daniel is a young entrepreneur with a BSc Double Major in Chemistry and Bio-Chemistry. She has several years of experience in the Call Center environment and exhibits a strong passion for quality service delivery. She is responsible for the management of the company’s travel portfolio, ensuring customers enjoy great yet a ordable experiences. RICHARD THOMPSON CHARTERED ACCOUNTANT Mr. ompson is a Chartered Accountant and entrepreneur. He is a longstanding member of the Institute of Chartered Accountants of Trinidad & Tobago and Finance Manager. With almost two decades in the accounting industry, he brings a wealth of experience to the team.

7 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE COMPANY OVERVIEW VISION To become the leading provider of quality consultancy and business support services leading to the development of pro table and sustainable SMEs in Trinidad and the Caribbean region. MISSION To be providers of quality business expertise and support services to SMEs through dedicated, experienced professionals.

8 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE CORE VALUES ◆ Respect ◆ Accountability ◆ Integrity ◆ Service Excellence ◆ E ciency Business Lifeline comprises of a team of quali ed, experienced professionals united in the philosophy of developing Startups and SMEs to realize their full potential and pro tability. e team provides management expertise in various areas to satisfy the managerial de cit experienced by many businesses operating in the SME sector. One of the major contributing factors to this de cit is the cost of such expertise. Many SMEs are unable to a ord Managers with the needed experience and quali cations to operate within their businesses and therefore spend signi cant time learning from trial and costly errors. Business Lifeline is committed to providing value-enhancing services to our client businesses guaranteed to improve their bottom line at a cost that easily pays for itself. Business Lifeline provides a road map to guide entrepreneurs, business owners, and managers to e ective planning, decision making, risk management, strategy development, and execution. With over a century of combined experience, the company provides customized solutions to satisfy each client’s unique needs which may include but not limited to, the following: ◆ Business incubation ◆ Customer service training & support ◆ Business plans development ◆ Call center inbound and outbound services ◆ Process audits ◆ Marketing and Advertising Services ◆ Process re-engineering ◆ Investment Brokerage ◆ Customer service analysis ◆ Training & mentorship

9 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE THE PRODUCTS – CONSULTANCY SERVICES THE INCUBATOR LINE is product is designed for new or inexperienced entrepreneurs. Business Lifeline will work with these clients to make their business dreams into a pro table reality. e client will attend a series of consultative meetings during which their Lifeline expert will work with them to conceptualize and develop their business plans. ey will receive coaching and mentoring in management as well as they will be required to attend a detailed training session in Cash Flow Management as a part of their startup package. Business Lifeline experts will develop and prepare the business plan together with the client. is ensures that the client possesses a complete understanding of all the provisions contained within the plan. It allows the entrepreneur to fully understand the principles and policies at work within their plan and the implications and risks of not following the plan. is product includes a one-year retainer package for ongoing coaching and mentoring to ensure that the entrepreneur operates responsibly during the critical growth phase of their business.

10 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE THE DEVELOPMENT LINE is product is designed for existing businesses that may be experiencing challenges in their operations or seeking to expand their operations. e Business Lifeline experts will conduct a full analysis of the business’ operation to determine what variations are required to guide the business onto a track of progress and development. Planning is an ongoing, ever-evolving process. Unfortunately, most businesses o en engage in the planning process at sporadic intervals in a super cial manner. Failure to continuously and e ectively plan, measure, and track results against projected results are a signi cant contributor to business failure. Research and Development support is provided to existing businesses allowing them to plan and innovate for future market changes and developments. During the development stage, support is provided to the business unit through investment brokerage to facilitate diversi cation or execution of a growth strategy for the business. Highly competitive markets demand creative and innovative policies for the e ective marketing of businesses, ensuring that they maintain their relevance to the market as well as their market share. Lifeline experts assist businesses in conducting detailed marketing research to equip them with the appropriate details necessary to match their product and service delivery to match market expectations. Business development o en requires a paradigm shi to adopt new approaches and techniques to deliver to respective markets. Lifeline Experts assist in identifying proven industry ‘Best Practices.’ ey will assist with the necessary steps to re-engineer the current business processes to match those required for the business to adopt the appropriate new standards and practices

11 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE that will produce an improved return on investments. Business Lifeline also provides support via coaching, mentorship, and training of client’s management and sta to facilitate moving them to a new and more pro table level. THE REVIVAL LINE is product is for businesses that are faced with the imminent risk of failure. ese companies require aggressive assistance to revive their operations and stave o failure. Most of these businesses in this category also require nancial injection for which our experts will seek to broker once the venture is deemed to be salvageable. In the event it is not, Lifeline experts will seek to provide the business with the best exit strategy available to minimize the losses experienced by investors, business owners, and all other stakeholders.

12 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE THE PRODUCTS – MARKETING SERVICES Business Lifeline o ers a full range of marketing services, including the following: ◆ Strategy (growth and defense strategies, new business models, market entry strategies, etc.) ◆ Marketing (meaningful segmentation, brand and product positioning, product/service design, marketing e ciency) ◆ Pricing (avoiding price wars, innovation pricing, e ective price execution, discount systems, global pricing, etc.) ◆ Sales (channel strategies, sales e ciency, sales force e ectiveness, sales incentives, etc.) ◆ Holistic Smart Pro t GrowthSM programs (change management, organization of commercial functions, KPIs, etc.) ◆ Marketing research ◆ Advertising ◆ Social media marketing ◆ Branding ◆ Event planning ◆ Website development and management

13 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE THE PRODUCTS – CALL CENTER SERVICES Business Lifeline o ers both inbound and outbound call center support services to its clients. INBOUND SERVICES is product provides the-customer service support. Business Lifeline agents are committed to delivering quality service by complying with service level agreements outlined by contracting clients. Agents are committed to accurately re ecting the client’s brand image in their customer’s interactions whilst engaging contacts professionally, providing accurate responses to customer inquiries, demonstrating empathy to irate customers, and accurately recording client contacts. OUTBOUND SERVICES is product provides a ordable telemarketing and lead generation for businesses. As companies are forced into seeking cost-e ective ways to extend their marketing reach, telemarketing o ers signi cant bene ts to clients seeking new business leads, lead quali cation, expansion of their brand reach, and sales conversion. Business Lifeline agents are diligent in pursuing their client’s sales through e ective persuasive selling. ey engage in upselling and cross-selling of client’s products and services. Agents are success-driven and motivated to pursue the client’s needs and objectives.

14 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE THE PRODUCTS – SALESFORCE Business Lifeline provides a highly-skilled, experienced direct marketing sales force to market your products throughout Trinidad & Tobago. Our experienced team will engage potential customers, close the sale, and provide quality quali ed leads for future business. THE PRODUCTS – TRAINING & DEVELOPMENT Business Lifeline o ers a combination training and development programs in: ◆ Customer Service Delivery ◆ Customer Service Management ◆ Leadership ◆ Sales E ectiveness ◆ Sales Management ◆ Life Skills ◆ Entrepreneurship

15 - BUSNIESS LIFELINE LIMITED COMPANY PROFILE THE PRODUCTS – TRAVEL Business Lifeline limited o ers a full range of travel services. ese services include: ◆ Airfare reservations ◆ Hotel & Accommodations ◆ Car Rentals ◆ Tours SUMMARY Business Lifeline is seeking an opportunity to extend its services to your company. e company is desirous of partnering with your organization to support your objectives of growth and pro tability. As providers of critical management expertise, the company guarantees its client’s satisfaction. Quality service delivery and a ordability are Business Lifeline’s commitment to its clients. Let Business Lifeline work with you to make your business dreams and aspiration a reality! For further details on how Business Lifeline will add value to your business, please contact: CEO, Nichole Joseph-Cupid at [email protected] or (868) 361-6225

Intercontinental Business Park LP 523 Eastern Main Road D’Abadie Email: [email protected] Tel: 868 235-4255