Getai Kitsch: Reinterpretation of Getai's Aesthetics as a Visual Language for Contemporary Culture. Act 2

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Getai, a form of free entertainment for the masses in Singapore, has lately become an art-form that is considered non-progressive and distasteful—in other words, kitsch—among today’s local youth. Getai Kitsch: Reinterpretation of Getai’s Aesthetics as a Visual Language for Contemporary Culture is a study and deconstruction of Getai’s visual forms. It provides designers a starting point to reinterpret these visual forms to fit contemporary design tastes for the consumption of local youth, without compromising on its kitschiness.

Act 2 is a combination of the documentation and in-depth study of visual elements found in Getai, which form part of its visual culture. Categorised into 4 different sections, namely: Backdrop and Stage Design, Typography Design, Poster Design and Costume Design, each section focuses on the deconstruction of visual forms and graphic treatments, allowing further understanding of what makes Getai’s aesthetics kitschy.

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Getai Kitsch: Reinterpretation of Getai's Aesthetics as a Visual Language for Contemporary Culture. Act 2