Getai Kitsch: Reinterpretation of Getai's Aesthetics as a Visual Language for Contemporary Culture. Act 3

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Getai, a form of free entertainment for the masses in Singapore, has lately become an art-form that is considered non-progressive and distasteful—in other words, kitsch—among today’s local youth. Getai Kitsch: Reinterpretation of Getai’s Aesthetics as a Visual Language for Contemporary Culture is a study and deconstruction of Getai’s visual forms. It provides designers a starting point to reinterpret these visual forms to fit contemporary design tastes for the consumption of local youth, without compromising on its kitschiness.

The research and studies I have done in the first 2 acts have ultimately led me to this final act, where I reinterpret these visual forms and seek a language that is able to bridge Getai’s kitschy, low-brow aesthetics with contemporary graphic design tastes.

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Getai Kitsch: Reinterpretation of Getai's Aesthetics as a Visual Language for Contemporary Culture. Act 3