opine

fusing news and views

iproblem with news sites. 4 123 Too few Too few Newspapers Editors andwriters for outlets for set the writers have subsequent national many discourse agenda short readers attention spans - ‘Pick Up & Drop’ news stories

iiresponses. 2 3 1 Blogging Social forums for networks for Citizen “Conversations communities Journalism that matter” of engaged readers and writers

iiishortcomings. Lack Overwhelm Disorientate the Muddle thecontext readers user discussion123 4Not joining the Not aware that Not building the Not presenting dots of readers have structure for the the distinction limitations on between user connected absorption of stories their time different content opinions

ivopportunity exists toContextualise Engage Guide Identify News readers users opinions123 4 “Opineline” A punchy word A collation of “Spectrum Grid”gets users up to limit of 120 the best to show thespeed with the words per spectrum of Opine newspaper public story formats sentiment

introducing opine. vNEW: POLITICS Opine ARTS My Profile | Community ‘Opineline’ provides a frame of reference onWednesday 9th March, 2016 search opine BUSINESS SPORT 1 news affairs for users and seamlessly merges NEWS new and old news affairs as an innovative archiving feature TRUMP CANCELS RALLY OVER VIOLENCE FEARS + Longer than a tweet but shorter than 11TH MARCH 2016 2 newspaper articles; 120 word Opines engageUS ELECTION Donald Trump was forced to cancel a Have your say. users through their brevity appreciating we are 2016 rally in Chicago on Friday evening busy and rarely fully reading news articles after rising tensions between protesters and supporters at the 3 An online newspaper format will guide users event fuelled fears of violence. and increase active user-ship through easy navigation to favourite sectionsRATED CONTROVERSIAL NOTABLE ‘Spectrum Grid’ engages users immediately by“Even as a conservative I find Trump's “Even as a conservative I find “Not a Trump supporter but stillrhetoric divisive and base, and it can Trump's rhetoric divisive and base, was unnerved to read this email 4 allowing them to differentiate between opinionseasily translate into heightened and it can easily translate into celebrating the cancellation as on a topic without reading them and get atensions and violent actions from both heightened tensions and violent \"standing up to hate\". There is grasp of how fellow Opiners feelsides. actions from both sides.” more than an echo of the 1960s Chinese Red Guards self-Trump is free to say whatever he wants, “Even as a conservative I find righteousness in this message,but he (and his supporters) shouldn't Trump's rhetoric divisive and base, chilling in prospect forbe surprised by the reactions he and it can easily translate into diminishing the possibility of freegenerates. I wish it wouldn't, but this is heightened tensions and violent speech.”going to get much worse.” actions from both sides.”

vimarket validation/size.1/2Opine is built for high volume 47,000,00019,000,000 Adults in the UK interact with news (online+print) each month* People interact with That’s more than Google newspapers (online+print) every day*Source: www.newsworks.org.uk (*UK only)

viimarket validation/size.2/2Younger audiences are critical thinkers and likely Opiners96% of 15-19s 96% of 20-24s 97% ofread* across read* across 15-24s working the month the month 8+ hours per week read* across the month*read newspapers (online or in print form). UK only. Source: www.newsworks.org.uk

viiigo-to-market plan.123 Opine launches at Leveraging Oxbridge Our relationships with Oxford’s joint alumni networks, we US universities (MIT, Stanford & Princeton) conference with have attracted World Faith several high-profile will help in taking figures to join the Opine across to the (committed to ending religious platform to help U.S. with a larger based violence) - attract users user base 1000 guests areanticipated to attendWe have unique channels to attract new users

ixteam.From the very start, Opine has been a collaborative effort between two sets of siblings withan unrivalled experience of arguing, challenging and disrupting in pursuit of great ideas Richard Cha Henry Kinnersley Constance Cha Christian Kinnersley A graduate of Cambridge, A graduate of Cambridge, An MBA graduate of Oxford, A graduate of Oxford, ChristianRichard founded Opine a year Henry has a forte for design Constance is a resourceful brings a creative edge. Hisago and now wants to explore thinking; of crucial importance network builder with a ‘outside the box’ thinking from his its fullest potential. He to the Matter Program’s background in corporate finance investment banking experience iscontributes start-up experience Design Reviews. His Private critical to the vision succeeding Equity background gives the and consumer business. Her and enhances the team through his in data analytics to the team team a keen eye for detail MBA degree will help us to find storytelling from paper to reality Opine’s product/market fit

xtechnical advisors.Our vision at Opine is supported by two extremely talented technical advisors who we arehoping to make full-time team members Kamran Khan Greg Johnson A graduate of Oxford, Kamran holds a An MSt student at the Oxford Internet Institute, Masters degree in Computer Science. Greg brings research-based strategies forHaving interned at Google, Kamran brings converting lurkers on social media and community-oriented platforms into active immense programming and coding participants acumen to Opine

xitargets during Matter.123 45 a dynamic an interactive a virtual- a video an aggregation polling timeline and currency to journalism tool to broaden archive to plot credit and debit horizons andmechanism as developments user accounts feature opposed to in on-going based on offer a 360○ conventional news affairs quality content global “up/down” perspective onvoting systems news affairs

xiicompetitor analysis.Publish & discuss NoAllows users to createand not just absorbcontentStructureCategorised sectionsencouraging active usersthrough easy navigationContext“Opineline” lets usersquickly understand atopic in contextEngageShort length of Opinearticles allows for fastuser absorptionDistinguish“Spectrum Grid” toobserve public sentiment

xiiibusiness model.Selling ad space is an obvious revenue model - evidence shows it works for newspapersNewspaper Online Online Young Mobile Online advertising newspaper newspaper online newspaper newspaperboosts sales readers readers readers readers readers by are are are are are7% 23% 31% 33% 39% 52%on average more likely more likely more likely more likely more likely to visit retail to go to a to purchase to visit retail to go to a travel site sites on their fashion or sites online beauty sites phone However, innovative models will be experimented with such as a freemium model for ‘Premium Opiners’ and partnership plans with major international publicationsSource: www.newsworks.org.uk

xivuse of funds. 123 4 Founder Product build Marketing and Operational andmaintenance and supporting PR; specifically business our new hires: for the Oxford and living support costs expenses Kamran and World Faith Greg Conference

vision. xv Where journalism may often impose For writers to have an impact they should views, we seek to engage opinion connect with the views of their communityQuality writing should have the platform to To inform people in a contextual manner be written/read and empower individuals from which comes true understanding

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