KBA Charity Brochure!

Charity Booklet

CHANGING PERCEPTIONS In a world of corporate cliche, KBA are a breath of fresh and innovative air. The last thing you need is just another communications agency offering the same generic services. KBA (Keith Bishop Associates) appreciates that public relations is about more than just preparing press releases and hoping for results. We develop strong relationships with the media, stakeholders, influencers and of course, clients, ensuring the best level of industry service and unrivalled levels of customer service. It’s about communications with a punch - that never flinches at challenges. Nobody appreciates this simple truth better than KBA’s founder - Keith Bishop. From working directly with the BBC’s senior management team, to founding a renowned and innovative communication agency, Keith has seen it all over the past three decades. KBA ensures clients in entertainment, business, sports and more are seen, heard and valued. Keith believes that great stories sell, gifted talent earns recognition, and carefully managed promotions make a positive impact. In return his clients place their faith in “The Bishop”.

Keith Bishop, Founder of KBA

WHAT WE CAN DO FOR YOU After eight successful years working with a variety of charities, we know exactly what needs to be done to raise your profile. Understanding your mission, hopes and aspirations for the future is our main priority. We begin with a visit to your charity’s base, speak to your staff and get a real feel for who you really are. The KBA team will then get to work promoting and elevating your brand and key messaging to a tailored audience. This is carried out through a variety of different proven techniques perfected by the KBA team covering all genres of media, including traditional newspapers, television and radio as well as all online social media platforms, thus giving us many opportunities to help promote your charity across multiple sectors.



KBA’S CORPORATE SOCIAL RESPONSIBILITY (CSR) Here at KBA we believe in giving back too. Over the years we have been involved with numerous charity incentives.

£ 1 4 2 , 3 1 1In the last 7 years KBA have raised an impressive for various charities

TURN TO THE BEST

When you need to trust someone with your story - turn to KBA. Drawn from a range of disciplines - including financial, corporate, journalistic, crisis management, PR, design, talent, entertaining and event management - KBA’s ‘can-do’ team lifts your aspirations to the next level. We enhance reputations, can quell a crisis, build brands, broaden business networks, showcase talent, and arrange spectacular events. Our longstanding relationships with the press, business leaders and key industry players guarantee that our approach is always relevant, effective and distinctive.

SCASE STUDY: THE HAVENS TASK: Raise the profile of Reverend Peterson Feital following his opportunities as the first missioner to the creative industries. TACTIC: • Plan and organise an event named the “Motown Christmas Concert” including booking entertainment and muscians. • Finding local collaborators to sponsor the event. • Create press releases for media. • Organise media interviews (including print, radio and digital). OUTCOME: Secured a full page feature inside the Financial Times, alongside local and regional press. The event was a raging success with over 300 attendees including celebrity guest Scarlett Douglas. In support of the charity, our team were able to book global muscians such as Mo Pleasure, Aubrey Logan, Kedma Macias, Katy Hurt and Richard Hadfield.



SCASE STUDY: KEY 4 LIFE TASK: Raise the profile of the charity and support their annual gala dinner celebrating the launch of Key4Life’s ground breaking “YOUNITED” Flag Campaign. TACTIC: • Spread positive coverage across a variety of media outlets. • Sourcing video endorsements from influnetial bodies and celebrity figureheads. OUTCOME: Over 150 positive pieces of coverage obtained, including ITV News. Video endorsements from influential people and various radio appearances, positioning the charity founder Eva Hamilton as a key commentator in her field.



SCASE STUDY: LEADERSHIP THROUGH SPORT AND BUSINESS TASK: Secure celebrities for the annual ICAP Charity day to support one of our clients, Leadership Through Sport & Business. TACTIC: • KBA reached out to a number of celebrities to generate interest in becoming an ambassador for the charity for the prestigious ICAP fund-raiser. OUTCOME: KBA were successful in securing a variety of celebrities to come down on the day to support the charity. These included: Former Premier League Football Manager, Alan Pardew Reality TV star, Aisleyne Horgan-Wallace, Scottish International Rugby Star, Duncan Taylor Love Island duo Camilla Thurlowe & Jamie Jewitt BBC Radio DJ Pat Sharp Our hard work helped raise an impressive £4.5m for the charity.



SCASE STUDY: THE WICKERS CHARITY MEETS SADIQ KHANS TASK: Raise awareness and secure media coverage about London Mayor Sadiq Khan’s £10,000 donation and visit to the ‘Street Tekkars’ school holiday programme, set up by The Wickers Charity and Hackney Wick FC. TACTIC: • Liaised with Mayor’s team to discuss which key media to target. • Liaised with the photographer to ensure the right images were taken with the necessary representatives. • Wrote and distributed press releases pre and post event. • Helped facilitate the media on the day. OUTCOME: Fantastic local coverage reaching over 35,000 people, with articles in the Hackney Gazette and a television feature on London Live. Brilliant response on social media, including 10,000 views on a video Sadiq Khan posted on his Facebook page. Positive client feedback. Yvonne Martin, the Head of Operations at The Wickers Charity said post event: “Thank you all for your help today, it just shows how professional you all are”.



DELIVERING WHAT YOU NEED KBA PR KBA TALENT With over a quarter of a century of Gifted actors, journalists, presenters, experience, KBA PR has worked with Olympians, TV personalities, life the biggest names across multiple coaches, choreographers and authors sectors. depend on KBA Talent to nurture careers and raise profiles. Our campaigns help corporate brands protect their names as well as Our very personal approach to talent individuals build their status. turns platforms into world stages of opportunity. Through our Press Office we maintain media relations and increase a brand’s KBA Talent’s unrivalled network presence in the press. ensures clients can reach, persuade and inspire audiences right across You can be confident that we’ll win the spectrum, securing anything from you the headline attention you need film, stage, radio and TV contracts, to – whilst managing the tittle-tattle you addressing international conferences. don’t.

KBA EVENTS KBA ACCESS Elegantly coordinated press launches Sometimes making an impression and corporate events make your means treating your VIP guests to brand a name to remember. nothing less than the best in official corporate hospitality at major With direct partnerships to venues, sporting events. we are able to execute a range of different events, such as, festivals, Through our carefully selected Christmas markets, weddings, car partners, KBA Access can ensure exhibitions and small theatre events. entertainment is arranged, flights are booked, cars organised, hotels We arrange every facet, from selected, catering served – all invitations to catering, staging and without fuss, and perfectly delivered entertainment, to post-event follow with meticulous attention to detail. up… transforming any event into an occasion.

“ KBA as a PR agency isn’t in the bussiness of storytelling, they are journey tellers! When I had the vision to start The Haven + London as the only charity ever created to support the emotional, wellbeing and the spirituality of creatives the​ y didn’t doubt my vision. Revd Peterson Feital The Haven + London “Thank you all at KBA for the support that you provide for the Wickers Charity, I would like to say “KBA is a great agency to work with, they listen, plan and deliver. I highly recommend their services.” Yvonne Martin, Chief Executive The Wickers Charity

IN THEIR “ OWN WORDS “I’m very grateful to KBA for the excellent help and advice that they have given me over the years about how to handle the press, and also in relation to a number of television projects.” Ben Cohen MBE Rugby player “KBA has worked tirelessly in promoting our life-changing social mobility charity. I throughly recommend KBA to anyone needing a company that offers more than PR.“ Caroline Adair, Chief Executive Leadership Through Sport and Business

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