matcha rate brand book version spread

Company Brand Book

What's inside? Overview 03 About 04 Logo 10 Colors 21 Typography 23 Icon 25 Ui-Kit 26 Print 32 Digital 38 Kyoto Japan

Page 3 Overview Brand Matcha Japanese name MATCHA Place of origin RATE English name Main color Kyoto Japan

Page 4 ABOUT US Kyoto Japan

Page 5 Our Vision Our vision is to empower and nurture a better tomorrow, where everyone has an opportunity to succeed. We are bringing back matcha powder as a culture catalyst. Because our diversity and boldness should not only be inour coffee, but in our mind, our community, and our socity.  Matcha Rate is beyond a green powder. Its an opportunity, to excite the senses. To surprise your taste buds with a diverse range of bold flavors. Even an “unnormal” color has some kind of weird or wonderful twist. In Matcha Rate, we believe that its all abouta new, fresh, and exciting start fowards a h ealthier and happier lifestyle. Kyoto Japan

Page 6 Our Goals Authentic Pure We are bringing back matcha powder Matcha Rate is made from the as a culture catalyst. youngest, finest leaves picked from For us matcha is more than just a green carefully cultivated tea plants in tea powder. It’s a culture, as well as a way central Japan. of life. We would be more than happy to share this gift we have with the rest of the world. We welcome you to join us, and let it become a lifestyle. Kyoto Japan

Page 7 Fun Healthy Upgrading your life is a big fun. Add By using matcha you will feel more a new thing into your life, that can be calming and relaxing, Improve your used in different ways and make your memory and concentration, It helps body stronger than ever. to burn excessive calories, It reduces And it tast good. the level of bad cholesterol and it’s rich source of catechins Kyoto Japan



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Page10 LOGO Kyoto Japan

Page11 Logo Meaning It is important to us that the logo conveyed has a clean, modern, and healthy feel. The circle in the logo resembles the circle inside the Japanese flag, and a top view of the Sunjai Ainagashi seaweed cup. As the product origi- nates from Japan, we wanted to incorporate into the logo key elements in Japanese culture and make our product accessible to the international audience. The color green, characterizes the acceleration, in addition to the growth, prosperity and nature. In typography, we chose to combine the Japanese language with English to deepen the connection between the product, the world, and Japan. The English typography makes the company and its services accessible to the whole world. Also, the use of the English language is reminiscent of the orientalism that the product conveys. The Japanese typography is an acronym for Matcha rate, which conveys credibility and closeness to the source of Matcha culture. Kyoto Japan

Page12 Logo clear space To maintain it integrity, the brand logo must be kept clear of any other elements. Clear space frams our logo and the area should be free from distracting imagens, compositions and typography. whenever possible, more htan this minimun anount of clear space should be maitained. A minimun logo size is 20 mm/ set to avoid the risks of 56px logo being illegible. The minimum size of our logo is 20mm in print and 56px height in digital application sreens. Kyoto Japan

Page13 Usage of logo Kyoto Japan

Page14 Black & White Kyoto Japan

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Page 16 Dont’s The Matcha Rate identity in it's precise proportions presentes the brand image in the best light Never distort, reconstruct or alter any componentes of the brand signature To ensure accurate and consistente reproduction of the Matcha Rate logo, always use the original Master artwork The folloeing examples of incorrect usage must be avoided of at all times. If any form of compromise in logo integrity is discovered please alert the Matcha graphics coordinator Do not change the Logo must be Logo won't English typography, lengthened to scale appearance with background nor the language. Do not take off Do not stretch the Do not use gradient English typography logo disproportionately Kyoto Japan

Page17 Do not stroke the Do not place the Do not use outlines logo at any form logo crooked Do not write Do not change the Do not use stroke English typography English typography on typography vertically place Do not use shadow Do not change the Do not change size of the icon to another green shade Kyoto Japan

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Page21 BRAND COLOR We pursue the minimalist, with black and white ash as brand color, and let the green matcha do it’s thing. This color palette should be referred first whenever designing any new applications or promotional designs to maintain the brand identity Black 100% White C:75 M:67 Y:67 K:90 C:0 M:0 Y:0 K:0 R:0 G:0 B:0 R:255 G:255 B:255 #000000 #ffffff Black 80% Green C:75 M:67 Y:67 K:90 C: 45 M:10 Y:97 K:0 R:2 G:4 B:3 R:155 G:186 B:63 #9ab93e Kyoto Japan

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Page23 TYPOGRAPHY The typography of Matcha Rate utilize the font Lato to keep The overall look cohesive and clear. The clear readability of typography is important while maintaining the elegant and fresh look L AT O Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Ty Zz Font Styles Light / Regular / Semibold / Light Italic Font Size Text 14 Title 30 Designer notes 14 Sub-header 23 On pictures 68 Kyoto Japan

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Page25 ICONGRAPHY Kyoto Japan

Page 26 Ui-kit Fav Icon Hader & Poter Kyoto Japan

Page27 Bottons Icons Kyoto Japan

Page28 Forms Kyoto Japan

Page29 Tables Gallery Kyoto Japan

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Page32 PRINT Kyoto Japan

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Page38 DIGITAL Kyoto Japan

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Page40 Banners Kyoto Japan

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www.matcharate.com