Kerio Brand Guide

IntroductionIntroduction These Guidelines provide a framework for consistent application of Kerio’sAbout the Kerio Logo commercial identity as reflected in its various trademarks. As Kerio’sKerio Symbol Usage services and products expand, it is important that Kerio’s brand elements,Kerio Color Palette including all the elements that make up the company’s visual identity,Kerio Logo Color Variations remain consistent. We appreciate your commitment to these standardsWhite Space and look forward to working with you. If you have any questions, pleaseMinimum Size don’t hesitate to contact us at http://www.kerio.com/contact.Don’t Do This (Kerio Logo)Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos1

Introduction About the Kerio Logo Kerio LogotypeAbout the Kerio LogoKerio Symbol Usage Kerio SymbolKerio Color PaletteKerio Logo Color VariationsWhite SpaceMinimum SizeDon’t Do This (Kerio Logo)Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos2

Introduction Kerio Symbol UsageAbout the Kerio LogoKerio Symbol Usage Kerio SymbolKerio Color PaletteKerio Logo Color Variations The Kerio symbol can be usedWhite Space on it’s own as a accent (seenMinimum Size here on a typical Kerio.comDon’t Do This (Kerio Logo) webpage). Do not use theKerio Fonts Kerio Logotype on it’s own.Kerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos3

Kerio Color PaletteIntroduction KerioBlue KerioGray KerioSlateGray KerioCyan KerioRed KerioOrange KerioLimeAbout the Kerio LogoKerio Symbol Usage PANTONE 2758 PANTONE PANTONE 645 PANTONE 299 PANTONE 179 PANTONE 716 PANTONE 376Kerio Color Palette Cool Gray 11Kerio Logo Color Variations #002067 #6B98BF #00A1E1 #E73A27 #F77C0F #82B800White Space #616468Minimum Size C = 100% C = 51% C = 84% C = 0% C = 0% C = 52%Don’t Do This (Kerio Logo) M = 87% C = 0% M = 21% M = 15% M = 83% M = 53% M = 0%Kerio Fonts Y = 0% M = 0% Y = 0% Y = 0% Y = 90% Y = 91% Y = 93%Kerio Product Logos K = 34% Y = 0% K = 13% K = 0% K = 0% K = 0% K = 0% K = 74% About Product Logos Product Symbol Usage Primary Color Palette Secondary Color Palette Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos4

Introduction Kerio Logo Color Variations Kerio Symbol / Pantone 2758About the Kerio Logo Kerio Symbol / BlackKerio Symbol Usage Kerio Symbol / Pantone 2758Kerio Color Palette Kerio Symbol / Black Kerio Symbol / Pantone Cool Gray 11 CKerio Logo Color Variations Kerio Symbol / White (reverse)White Space Kerio Symbol / Pantone Cool Gray 11 CMinimum Size Kerio Symbol / White (reverse)Don’t Do This (Kerio Logo)Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos5

Introduction White SpaceAbout the Kerio LogoKerio Symbol Usage Use good judgment in use of Kerio logo and symbol. The height of the “I” and the symbol can beKerio Color Palette used to gauge the amount of ‘white space’ that should be present around the identities.Kerio Logo Color VariationsWhite SpaceMinimum SizeDon’t Do This (Kerio Logo)Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos6

Minimum SizeIntroduction Mini Product IconsAbout the Kerio LogoKerio Symbol Usage 16px 32pxKerio Color PaletteKerio Logo Color Variations Favicons are specially created versions of the Favicons for retina display are sized atWhite Space Product Identities for web use only, at a size 32x32 pixels and are for use with higherMinimum Size of 16x16 pixels. resolution devices.Don’t Do This (Kerio Logo)Kerio Fonts Exercise good judgment when using the full Kerio Identity at a small size.Kerio Product Logos Make sure that the Logotype is legible and the icon reads clearly. About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos7

Don’t Do This!Introduction Do not use the Logotype on it’s own Do not place the identity over distracting patterns Do not deviate from the color paletteAbout the Kerio LogoKerio Symbol Usage Do not resize online assets beyond their usable dimensions Do not change the orientation of the identity PartnerKerio Color PaletteKerio Logo Color Variations Do not create type lockups or derivative identitiesWhite SpaceMinimum Size Only use the logo files provided to insure compliance with the styleguide.Don’t Do This (Kerio Logo) Don’t modify colors, spacing, etc...Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos8

Introduction Kerio FontsAbout the Kerio LogoKerio Symbol Usage Open Sans LightKerio Color PaletteKerio Logo Color Variations Apis exere explitia solesci de quam eostecaest eri ut etureptia con cupidellat maion rerissi nctatis con nim et quiam doluptat. Erum quiae is premWhite Space eaque lic to quid ma cuptate quia nos audi con earumquae cores dolupis quaspere site lat. Nus alit, cum nam que dolorio temporro dusdaepraMinimum Size cusandam, ut eum, con eossiti omnihic aeptatecae in perum, consequae ped maxim nonet acitatur, sit ut verestiae cus.Don’t Do This (Kerio Logo)Kerio Fonts Open Sans RegularKerio Product Logos Apis exere explitia solesci de quam eostecaest eri ut etureptia con cupidellat maion rerissi nctatis con nim et quiam doluptat. Erum quiae is About Product Logos prem eaque lic to quid ma cuptate quia nos audi con earumquae cores dolupis quaspere site lat. Nus alit, cum nam que dolorio temporro dus- Product Symbol Usage daepra cusandam, ut eum, con eossiti omnihic aeptatecae in perum, consequae ped maxim nonet acitatur, sit ut verestiae cus. Product Color Palette Open Sans Semibold Kerio Connect Kerio Control Apis exere explitia solesci de quam eostecaest eri ut etureptia con cupidellat maion rerissi nctatis con nim et quiam doluptat. Erum quiae Kerio Operator is prem eaque lic to quid ma cuptate quia nos audi con earumquae cores dolupis quaspere site lat. Nus alit, cum nam que dolorio tempor- Product Logo White Space ro dusdaepra cusandam, ut eum, con eossiti omnihic aeptatecae in perum, consequae ped maxim nonet acitatur, sit ut verestiae cus. Product Logo Minimum Size Don’t Do This (Product Logos) Open Sans BoldOther Kerio Logos Apis exere explitia solesci de quam eostecaest eri ut etureptia con cupidellat maion rerissi nctatis con nim et quiam doluptat. Erum quiae is prem eaque lic to quid ma cuptate quia nos audi con earumquae cores dolupis quaspere site lat. Nus alit, cum nam que do- lorio temporro dusdaepra cusandam, ut eum, con eossiti omnihic aeptatecae in perum, consequae ped maxim nonet acitatur, sit ut verestiae cus.9

Kerio Product LogosIntroduction Kerio Connect is the award- Kerio Control is an award- Kerio Operator is a businessAbout the Kerio Logo winning, leading alternative winning UTM firewall designed phone system designed toKerio Symbol Usage to Microsoft Exchange for to protect businesses from simplify voice communications.Kerio Color Palette businesses and organizations a comprehensive range of Using VoIP, it offers advancedKerio Logo Color Variations that prefer a simple approach invasive and crippling corporate phone features typicallyWhite Space to IT. network threats. associated with enterpriseMinimum Size phone systems.Don’t Do This (Kerio Logo)Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos10

About Product LogosIntroduction Brand ProductAbout the Kerio LogoKerio Symbol Usage Product Icon Product NameKerio Color PaletteKerio Logo Color Variations Kerio Product IdentityWhite SpaceMinimum Size When using the product name in written form (eg: in body copy, etc...) always use theDon’t Do This (Kerio Logo) following format: Kerio Connect (space between Kerio & Product, title case).Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos11

Introduction Product Symbol Usage Enterprise-Class Email, CalendarsAbout the Kerio Logo and Instant Messaging at a Fraction ofKerio Symbol Usage Product Symbol the Cost and Complexity of Other SolutionsKerio Color PaletteKerio Logo Color Variations The award-winning, low-overhead Microsoft Exchange alternative, Kerio Connect meets the needs ofWhite Space small and mid-sized businesses while offering a robust feature lineup. Business users enjoy supportMinimum Size for their favorite email client and easy webmail access. Kerio Connect is highly stable—so you canDon’t Do This (Kerio Logo) focus on business rather than unexpected downtime and recovery.Kerio FontsKerio Product Logos Cross-platform support for Deliver the Cross-Platform Support a variety of email clients for Kerio Connect: Flexible cross-platform support About Product Logos the flexibility business users that End Users Demand Product Symbol Usage Product Color Palette demand ■ Provide the flexibility business users want through Kerio Connect Protection forPemraoil dusuersct symbols csuappnorbt foer Ouustloeodk on Windows and Mac as well Kerio Control Kerio Operator and the network with as Apple Mail, Calendar and Contacts apps. Product Logo White Space on their own as a accent (seensecurity features such as Product Logo Minimum Size Don’t Do This (Product Logos) SSL encryption, S/MIME andOther Kerio Logos ■ Offer access to full-featured webmail via the Kerio Connect client. ■ Support any email solution that supports IMAP/ here on a data sheet). Do notpowerful antivirus and anti- spam tools Intuitive anytimues, aenywthheree Product CLaolDAgVo/CtarydDpAeV oopenn standards. administration through the ■ Allow user self-setup with Kerio Connect’s auto- it’s own.Kerio Connect web-based configuration tools. administration console Rapid deployment in any IT Protect Email Users—and Your Network environment whether cloud, —with Integrated Security FeaturesKerio Connect: Secure & protected on-premises or virtualized ■ Get powerful protection with SSL encryption, S/ Secure support for a wide MIME, anti-spam tools—such as SpamAssassin range of mobile devices—from filtering technology and algorithms—auto- iPhones and Android phones blocking of unknown spam servers and custom to tablets. whitelists of trusted servers.12 ■ Protect your network from viruses, Trojans, worms, spyware and adware while minimizing impact on memory and system performance with the Sophos Antivirus engine. Synnex Corp ■ Block IP addresses suspected of account and password-guessing attacks, block accounts that have been targeted by password-

Product Color Palette Pantone for spot color printing or specifying other materials (fabric, signage, etc...) Hexadecimal (#XXXXXX) for web and online use (including PowerPoint, etc...) CMYK for four-color printingIntroduction KerioCyan KerioRed KerioOrangeAbout the Kerio LogoKerio Symbol Usage PANTONE 299 PANTONE 179 PANTONE 716Kerio Color Palette #00A1E1 #E73A27 #F77C0FKerio Logo Color VariationsWhite Space C = 84% C = 0% C = 0%Minimum Size M = 15% M = 83% M = 53%Don’t Do This (Kerio Logo) Y = 0% Y = 90% Y = 91%Kerio Fonts K = 0% K = 0% K = 0%Kerio Product Logos Color is variable across all applications (print, web, display, textile, etc...). Use the Pantone About Product Logos color as a starting point when proofing or evaluating the accuracy of color. Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos13

Introduction Kerio Connect Connect Horizontal / Pantone 299 Connect Stacked / Pantone 299About the Kerio Logo Connect Horizontal / Black Connect Stacked / BlackKerio Symbol Usage Connect Icon / Pantone 299Kerio Color Palette Connect Icon / Black Connect Horizontal / White (Reverse) Connect Stacked / White (Reverse)Kerio Logo Color VariationsWhite Space Connect Icon / White (Reverse)Minimum SizeDon’t Do This (Kerio Logo)Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos14

Introduction Kerio Control Control Horizontal / Pantone 179 Control Stacked / Pantone 179About the Kerio Logo Control Horizontal / Black Control Stacked / BlackKerio Symbol Usage Control Icon / Pantone 179Kerio Color Palette Control Icon / Black Control Horizontal / White (Reverse) Control Stacked / White (Reverse)Kerio Logo Color VariationsWhite Space Control Icon / White (Reverse)Minimum SizeDon’t Do This (Kerio Logo)Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos15

Introduction Kerio Operator Operator Horizontal / Pantone 716 Operator Stacked / Pantone 716About the Kerio Logo Operator Horizontal / Black Operator Stacked / BlackKerio Symbol Usage Operator Icon / Pantone 716Kerio Color Palette Operator Icon / Black Operator Horizontal / White (Reverse) Operator Stacked / White (Reverse)Kerio Logo Color VariationsWhite Space Operator Icon / White (Reverse)Minimum SizeDon’t Do This (Kerio Logo)Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos16

Introduction Product Logo White SpaceAbout the Kerio LogoKerio Symbol Usage Use good judgment in use of Kerio Product Identities. The height of the Product Icon can beKerio Color Palette used to gauge the amount of ‘white space’ that should be present around the Product Identity.Kerio Logo Color VariationsWhite SpaceMinimum SizeDon’t Do This (Kerio Logo)Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos17

Product Logo Minimum SizeIntroduction Mini Product IconsAbout the Kerio LogoKerio Symbol Usage 16px 32pxKerio Color PaletteKerio Logo Color Variations Favicons are specially created versions of the Favicons for retina display are sized at 32x32White Space Product Identities for web use only at a size pixels and are for use with higher resolutionMinimum Size of 16x16 pixels. devices.Don’t Do This (Kerio Logo)Kerio Fonts Exercise good judgment when using the full Product Identity at a small size. Make sure that theKerio Product Logos Product Name is legible and the icon reads clearly. About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos18

Don’t Do This!Introduction Do not use the Product Name on it’s own Do not place the identity over distracting patterns Do not deviate from the color paletteAbout the Kerio LogoKerio Symbol Usage Do not resize online assets beyond their usable dimensions Do not change the orientation of the identity PartnerKerio Color PaletteKerio Logo Color Variations Do not create type lockups or derivative identitiesWhite SpaceMinimum Size Only use the logo files provided to insure compliance with the styleguide.Don’t Do This (Kerio Logo) Don’t modify colors, spacing, etc...Kerio FontsKerio Product Logos About Product Logos Product Symbol Usage Product Color Palette Kerio Connect Kerio Control Kerio Operator Product Logo White Space Product Logo Minimum Size Don’t Do This (Product Logos)Other Kerio Logos19