Most Trusted Custom Software Development Solution Providers - 2023

2023 FINANCIAL KNOWLEDGE: CXP CONSULTING Adeva AGK K arunakaran ENTERPRISE WIRED



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From Editor s Desk Custom software development plays a pivotal role in empowering businesses to thrive in the digital era. By tailoring software solutions to meet specific organizational needs, businesses can enhance efficiency, productivity, and competitiveness. Custom software allows companies to automate processes, streamline workflows, and integrate disparate systems, resulting in improved operational performance and cost savings. Moreover, it enables businesses to deliver personalized experiences to customers, fostering loyalty and satisfaction. With custom software, organizations gain the flexibility to adapt and scale as their needs evolve, staying ahead of the competition. In a rapidly changing technological landscape, investing in custom software development has become essential for businesses seeking to maximize their potential and drive sustainable growth. Featuring for Enterprise Wired's this issue of Most Trusted Custom Software Development Solution Providers – 2023 are the stories of such companies. For the cover read about Our journey with MulticoreWare Inc began in 2009. At that time, processor performance was measured by the number of cores rather than the clock frequency. However, there was a gap in software development for these multicore and heterogeneous processing architectures when multicore processors first emerged. Our clients faced challenges in effectively utilizing multi-core, multi-architecture systems, especially with the introduction and increasing popularity of GPUs. To address this, we gathered some of the brightest parallel programmers and researchers from the University of Illinois Urbana-Champaign to establish a company that provides software and middleware solutions for this market. At CXP Consulting, our team primarily works with CEOs who aspire to elevate their businesses to the next level. Whether they need to secure funding, expand into new markets or countries, or introduce new products, these CEOs understand the importance of developing a robust business strategy and successfully implementing it to drive significant progress. Located in Israel, known as the \"Startup Nation\" with a thriving technology ecosystem, CXP Consulting aims to collaborate with innovative businesses that have the potential to make a profound impact and even save lives through numerous MedTech companies. Adeva is a distributed network of software experts that aims to enable work without limitations. With our network spanning over 30 countries, we are passionate advocates of remote work. Adeva provides long-term remote opportunities for tech talent worldwide, helping businesses rapidly scale their technical teams while reducing hiring costs. My partner and I started our careers as independent engineers, which presented us with unique challenges compared to traditional 9-5 jobs. Finding the right project requires significant time and effort, along with a different set of skills. This realization led us to recognize that many individuals are limited to local opportunities and struggle to find remote work. That's what inspired us to start Adeva, to help people like us enjoy the flexibility of remote work without compromising the stability of a full-time job. HANNAH B.

ON THE COVER ARTICLES Impulse4women- Work at Home Dads: The Happiest Empowering Women in Men on Earth Business - READ MORE... READ MORE AK Mylsamy and Associates LLP- Why You Should Look for Residual- Committed To Success - based Business Opportunities READ MORE... READ MORE Small Business Blogs: Why Readers Prefer Free, Ad-supported Content over READ MORE How to Turn Your Ex-Employee into Your Worst Enemy READ MORE How to Increase Web Form Conversion by 25-40% READ MORE How to Go Green and Save Money with Eco-friendly Online Printing Services READ MORE

Never miss out on the latest issues! Get latest news and industry insights with Enterprise Wired. MEET ENTERPRISE WIRED TEAM CREATIVE CONTENT EDITOR MARKETING COORDINATOR HANNAH BERG DAVID ROY PR & MARKETING COORDINATOR DANIEL BROWN BUSINESS DEVELOPMENT EXECUTIVE CREATIVE DESIGN HEAD BENJAMIN LOPEZ IVAN TAYLOR SOCIAL MEDIA MANAGER GRAPHIC DESIGNER VLADIMIR SCOTT MARIA JONES DIGITAL CIRCULATION MANAGER GRACE NELSON

ENTERPRISE WIRED, 1985, HENDERSON RD, COLUMBUS, OHIO, 43220 Follow Us On: For Editorial Concerns: [email protected] For Sales & Branding Enquiries: [email protected] For Subscription: [email protected] Publisher ENTERPRISE WIRED This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © Enterprise Wired | 2020. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from Enterprise Wired. Enterprise Wired solely owns all the reprint rights.

CONTENTS 18. PROFILE CXP Consulting 28. PROFILE Adeva 22. ARTICLE Financial Knowledge Why Many Entrepreneurs Lack of This 34. ARTICLE How to Increase Web Form Conversion by 25-40%

12. MULTICOREWARE





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OVER STORY Building AI Solutions Responsibly AGK KARUNAKARAN | PRESIDENT & CEO www.enterprisewired.com | 13

In the era of digitization, software on your team. Perception and Inference Stacks for development plays a crucial role in Edge and ADAS Applications. ensuring consistent growth. It Currently, we rank among the top brings greater productivity and service providers in areas such as MulticoreWare Inc specializes in high- efficiency to businesses with minimal HEVC video compression, machine performance machine learning, AI effort input. As an entrepreneur, learning, and software performance analytics solutions, processing sensor employing a top-notch development improvement. Our customer base spans data from autonomous vehicles, and team enables you to automate across various verticals, including autonomous embedded software for operations and foster business media and broadcasting, security, smart various applications. expansion. cities, robotics, retail, sports analytics, AR/VR, automotive and transportation, MulticoreWare Inc is a global leader in Learn more about the history of and more. We have clients in North professional-grade video software MulticoreWare Inc as we delve into a America, Europe, the Middle East, and technology, providing cost-efficient conversation with AGK the Asia Pacific. We were recognized storage and transfer of multimedia Karunakaran, President, and CEO. as one of the fastest-growing private content. We are leading the companies in America on the Inc. 5000 development of the open-source Tell us about MulticoreWare Inc and list for 2014. Versatile Video Coding (VVC) what motivated you to establish the product, the Next-Gen Video company. Moreover, we have been expanding our Technology, through the x266™ offerings in areas such as Compilers consortium. Additionally, our x265™ Our journey with MulticoreWare Inc (HPC, Heterogeneous Computing), open-source stack is considered the began in 2009. At that time, processor HW Profiler Tools, Video Codec gold standard in High-Efficiency Video performance was measured by the Products (HEVC, VVC), Computer Codec (HEVC) with leading number of cores rather than the clock Vision Products and Solutions, broadcasting partners worldwide. The frequency. However, there was a gap in Machine Learning Products and Ultraziq™ library, built on top of the software development for these Solutions (Convolutional Neural x264™ (AVC) and x265™ (HEVC) multicore and heterogeneous Networks), as well as various Sensor encoder libraries, aims to deliver better processing architectures when multicore processors first emerged. Our clients faced challenges in effectively utilizing multi-core, multi-architecture systems, especially with the introduction and increasing popularity of GPUs. To address this, we gathered some of the brightest parallel programmers and researchers from the University of Illinois Urbana-Champaign to establish a company that provides software and middleware solutions for this market. What are the products and services that the company focuses on? How do they differ from others in the market? MulticoreWare Inc is a software development company that offers cutting-edge products and services for multicore and multi-threaded CPUs, GPUs, DSPs, FPGAs, and various AI hardware accelerators. If your code is intended for a multi-core, heterogeneous platform, you want us 14 | 2023

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COVER STORY video quality and turnaround time for products and services. We value and managed operations in various OTT and live streaming use cases. the energy, passion, and vision countries. contributed by team members who Furthermore, MulticoreWare Inc has have been with us for decades. I have also been engaged with non- developed crucial IP in various areas of governmental organizations, Human Behavior AI, including Face Even today, we maintain this particularly in the field of education, Recognition, Pose Estimation, and mindset and engage in joint focusing on creating high-quality, low- Action Intelligence. We also serve a initiatives with universities cost, and easily replicable models to broad range of customers with through our R&D collaborations. address gaps in the system. AI/ML/DL algorithms and analytic This allows us to attract new talent solutions optimized for cloud or edge and maintain a diverse staff. Additionally, I have been associated computing implementations in with TiE, Silicon Valley, serving as the different programming languages and Please share details about your President and on the board of directors. frameworks. professional experience. TiECON, one of the largest conferences for entrepreneurs, has had Can you provide an overview of your Over the past 25 years, I have a significant impact on numerous team? been involved in the transition of entrepreneurs, including myself, since homogeneous and heterogeneous the early 90s. From the very beginning, we were multi-core markets, bootstrapping committed to building a team that start-up companies, system-level encompassed both industry and definition and design of products, academia. This approach is crucial for engineering management, and continuously exploring new overall business strategy. I have technologies and applying them to our successfully initiated, scaled up, 16 | 2023



X Tania (Riahi) Amar, Founder & CEO 18 | 2023

CXP Consulting The Future Of Your Business! The consulting industry is Could you provide an overview of What unique services does CXP undergoing expansion, with CXP Consulting and what inspired Consulting offer? numerous esteemed you to establish the company? professionals and leaders offering CXP Consulting typically embarks on exceptional services. In the face of At CXP Consulting, our team primarily an engaging journey with the executive intense competition, businesses works with CEOs who aspire to elevate team of a company. must gain an advantage and earn their businesses to the next level. the trust of the market to become Whether they need to secure funding, The journey begins with the unstoppable. expand into new markets or countries, or Assessment Benchmark, where we introduce new products, these CEOs thoroughly examine the company's In a private interview, we had the understand the importance of developing position in relation to market opportunity to speak with Tania a robust business strategy and dynamics, competing solutions, and (Riahi) Amar and learn more about successfully implementing it to drive most importantly, the priorities of their her career path and CXP significant progress. target customers. This deep-dive Consulting. assessment provides a comprehensive Located in Israel, known as the \"Startup 360-degree perspective of the The ever-evolving trends, methods, Nation\" with a thriving technology company, including its go-to-market and speed of the competition often ecosystem, CXP Consulting aims to strategy, lead generation, sales overwhelm businesses and their collaborate with innovative businesses execution, product development, executives. This dynamic that have the potential to make a customer support, and more. Following environment separates the top profound impact and even save lives this stage, we provide the client with a players, as the market ultimately through numerous MedTech companies. detailed set of strategic determines the success of any However, many of these companies fail recommendations, guiding them on product or service. However, it is to realize their extraordinary potential. where to focus their business efforts the leadership of a company, rather Thus, we felt compelled to take action for maximum impact. than its products, that truly drives and partner with these businesses to help its success. them unlock their full capabilities and The next step focuses on translating change the world. these strategic recommendations into www.enterprisewired.com | 19

specific, actionable activities that will T.O.P (Technics of Persuasion) is a experience in the Corporate and propel the business forward. Leveraging comprehensive approach that Venture Capital sectors. Throughout our expertise in persuasive encompasses various persuasion my career, I served as the CMO (Chief communication and storytelling, both techniques, including body language Marketing Officer) for global Alon Laor and I, the founders of CXP analysis, behavioral \"cold-reading,\" multibillion-dollar high-tech Consulting, help create a comprehensive overcoming resistance, utilizing corporations such as NICE Systems, messaging book that enables our clients neurolinguistic patterns, and Click Software (acquired by to stand out in their competitive markets employing innovative negotiation Salesforce), and JVP with compelling storytelling. strategies. By mastering these techniques, individuals can CCCXXXPPP The third step, guided by Alon, is all significantly enhance their persuasive about execution. He integrates the power and communication strategic messaging book into the effectiveness for ethical purposes. customer-facing teams, equipping them with the necessary tools and strategies CXP Consulting is widely recognized to influence positive decisions during in the market for its down-to-earth customer interactions. Alon emphasizes approach and commitment to the importance of assembling the best delivering tangible results, which leads \"sales machine\" and providing the team to recurring projects and satisfied with the appropriate resources to clients. achieve their goals efficiently and swiftly. In this process, Alon employs Tell us about the team at CXP the T.O.P (Technics of Persuasion) Consulting. methodology exclusively developed by CXP Consulting. I founded CXP Consulting after more than two decades of executive 20 | 2023



FINANCIAL KNOWLEDGE: Why Many Entrepreneurs Lack of This? INTRODUCTION In most people's minds, entrepreneurship is synonymous with innovative thinking, creative output, and taking calculated risks. Nevertheless, financial literacy is often disregarded while being an essential component of successful business. Knowledge of finances is vital for entrepreneurs, as it allows them to make educated choices about their businesses, effectively manage their cash flow, and prepare for the future. Sadly, a large number of would-be company owners lack the expertise necessary to properly manage their finances, which may result in both financial issues and the demise of their businesses. In this essay, we will discuss the factors that contribute to the widespread lack of financial awareness among business owners, as well as the implications of this knowledge gap. Lack of Formal Education The absence of a formal education in finance and accounting is one of the primary contributors to the widespread lack of financial awareness among business owners. Many people who go into business for themselves did not study finance or accounting in college and came from non-financial backgrounds. Since many entrepreneurs do not have a formal education, it may be challenging for them to grasp financial statements, financial ratios, and other ideas related to finance. Inadequate Training and Experience Inadequate training and experience are other contributing factors to the widespread lack of financial awareness among businesses. The best way for many new business owners to learn about finance and accounting is 22 | 2023

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via trial and error or through training or that might have a detrimental that business owners might not on the job. This might result in a lack influence on the financial health of the comprehend their tax responsibilities, of information and comprehension firm. For instance, a business owner the requirements for financial about many aspects of financial ideas. could spend a lot of money on a reporting, or other legal and regulatory In addition, it's possible that many marketing campaign without giving difficulties. This may result in fines, people who go into business for any thought to how this would affect penalties, and legal conflicts, all of themselves have never had the chance their cash flow or their capacity to which can be detrimental to the image to work in a financial function or make a profit. of the company as well as its overall acquire formal training in accounting financial health. and finance. Cash Flow Problems OVERCOMING THE Focus on Product/Service Cash flow issues may also be caused KNOWLEDGE GAP Development by a lack of information about finances. It's possible that Education and Training The creation of new goods or services entrepreneurs don't understand how to is often where entrepreneurs put their efficiently manage their cash flow, By making investments in education attention, rather than the management which may result in a shortfall of cash and training, entrepreneurs may close of their companies' finances. They that prevents them from paying their the knowledge gap that exists in their might be more engaged in the workers, suppliers, and other industries. The improvement of an development of their product or obligations. This might result in entrepreneur's financial knowledge and service, and they might not put as financial troubles, which may even understanding may be assisted by a much emphasis on financial lead to the demise of the firm. wide variety of resources, including management. This might result in a online courses, workshops, and lack of financial knowledge and an Inability to Secure Financing seminars, all of which are readily awareness of crucial concepts like cash accessible. Entrepreneurs should also flow management, financial It may be difficult for aspiring business consider the benefits of retaining the forecasting, and budgeting, among owners who are not familiar with services of a financial counselor or other things. finances to get funding. If a company's accountant, who can give them with financial management is ineffective or direction and assistance. Fear of Finance difficult to comprehend, potential investors and financial institutions may Focus on Financial Management It's possible that many people who start be unwilling to invest in that company. their own businesses are terrified of Because of this, the company's growth Putting an emphasis on sound financial money. The world of finance may be potential may be constrained, and its management is another way for scary, and many would-be business ability to compete in the market may entrepreneurs to close the knowledge owners may be fearful of either making suffer as a result. gap. This necessitates allocating time errors in the financial realm or failing and resources to the management of to comprehend basic financial Missed Opportunities financial matters, such as the principles. This anxiety may lead to a formulation and analysis of financial lack of involvement with financial Entrepreneurs who are not well-versed statements, the preparation of a budget, management, as well as a lack of effort in financial matters may be at a and the tracking of cash flow. The to acquire and comprehend basic ideas disadvantage when it comes to appointment of a financial manager or related to finance. expanding their businesses. It's controller to monitor financial possible that entrepreneurs won't be management is another option that is CONSEQUENCES OF LACK OF able to spot chances for expansion or available to entrepreneurs. FINANCIAL KNOWLEDGE won't have the financial means to follow these prospects if they don't Networking and Mentoring Poor Business Decisions have a basic knowledge of financial principles. The knowledge gap may also be closed A lack of awareness about finances for entrepreneurs by means of might result in bad choices regarding a Legal and Regulatory Issues networking and mentorship corporation. In the absence of a relationships. Entrepreneurs may thorough grasp of financial principles, A lack of information about finances acquire valuable insights into the business owners run the risk of making may also lead to problems with the law management of their finances and learn choices that are not financially possible and regulations. There is a possibility from the experiences of other business 24 | 2023

owners and professionals if they budgeting, and other financial chores is result in subpar judgments for their network with those individuals. one option available here. When it companies, issues with cash flow, and Entrepreneurs who are navigating the comes to properly managing their other types of financial challenges. hurdles of financial management might companies and making educated Entrepreneurs may close the benefit from the assistance and support choices about their finances, company knowledge gap by devoting resources that can be gained via mentoring owners often find that outsourcing their to education and training, relationships. financial management is the best way concentrating on financial to get the knowledge they need. management, cultivating professional Outsourcing Financial Management relationships and receiving mentorship, BOTTOM LINE and contracting out financial Outsourcing financial management to a management. Entrepreneurs may third party is an option that should be Knowledge of money is vital for enhance their chances of success and considered by business owners who do entrepreneurs, since it enables them to develop sustainable firms that survive not have the necessary amount of time make educated choices about their over the long run by placing a high or resources to effectively manage their businesses and efficiently manage their priority on financial understanding and company's finances. Employing a finances. Sadly, a large number of management. bookkeeper, accountant, or financial would-be company owners lack adviser to handle financial reporting, understanding of finance, which may www.enterprisewired.com | 25





AADDEVEAUtilizing Technology for Be Katerina Trajchevska | CEO Katerina Trajchevska, the CEO software experts that aims to enable work What are the specific products or of Adeva, is one of the individuals who deeply without limitations. With our network services that your company focuses understands the importance of education in society. In a world with spanning over 30 countries, we are on? How do you differentiate your many knowledgeable leaders, she recognizes the value of education and passionate advocates of remote work. services from others in the its benefits. Education empowers individuals to create and share market? knowledge, learn new skills, and contribute to where those skills are Adeva provides long-term remote needed the most. Katerina Trajchevska is driven by a strong desire to assist opportunities for tech talent worldwide, Adeva assists businesses in rapidly those in need of guidance. helping businesses rapidly scale their and flexibly scaling their teams to In this interview with the CEO of Adeva, we will delve into Katerina technical teams while reducing hiring costs. meet changing needs and achieve Trajchevska's background and personality. milestones. We work closely with Give us a brief overview of your My partner and I started our careers as them to identify, evaluate, and hire company and what inspired you to start Adeva. independent engineers, which presented us top-notch tech talent. Adeva is a distributed network of with unique challenges compared to traditional 9-5 jobs. Finding the right What sets Adeva apart is our strong project requires significant time and effort, commitment to the community. We along with a different set of skills. continuously invest in our local communities and go the extra mile to This realization led us to recognize that attract the best talent. This enables us many individuals are limited to local to ramp up entire teams within a opportunities and struggle to find remote single weekend when faced with work. That's what inspired us to start tight deadlines. Moreover, we strive Adeva, to help people like us enjoy the to be a trusted talent partner, flexibility of remote work without consistently providing a steady flow compromising the stability of a full-time of talent to businesses in need. job. 28 | 2023

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Tell us a bit about your team. Our core team consists of twenty employees working across various domains, including engineering, marketing, talent, and client operations. Although our team is currently small, our leadership is dedicated to refining core processes, fostering a purpose-driven culture, and creating growth opportunities for our staff. I am immensely proud to have such a team that is fully committed to creating an environment where our employees and community members can thrive and advance their careers. Please share your professional experience with us. I started my journey as a freelance software engineer in 2012, together with a colleague who is now my partner at Adeva. Freelancing provided us with access to more exciting opportunities when the tech scene in our country was not yet mature. Over time, we began to receive more projects than the two of us could handle, and that organic growth led us to establish Adeva. As an engineer and now the CEO of Adeva, I have worked with a wide range of companies, from startups to enterprises. My work primarily involves building scalable software and setting up and leading engineering teams. In addition to Adeva, I am passionate about remote work and inclusivity. I volunteer in organizations that align with my values, mentor others, and contribute to giving back. What are the significant achievements in your business journey? Firstly, after launching Adeva, we expanded our reach to global markets and welcomed new members into our community. We then became a talent partner to several notable Fortune 500 companies, assisting them in fostering innovation through more flexible scaling. Another noteworthy achievement is being recognized by Women in Tech as the most 30 | 2023

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HOW TO INCREASE WEB FORM CONVERSION BY 25-40% 34 | 2023

Web forms are a crucial words Use smart forms that remember component of any website Provide Contextual Information visitors' previous inputs and adjust the that aims to convert visitors To increase web form conversion rates, form fields accordingly into customers or leads. However, it it's essential to provide visitors with Use conditional logic to show or hide can be frustrating when your web contextual information that helps them form fields based on previous inputs forms aren't generating the results you understand why they should fill out the Use A/B Testing want. The good news is that there are form. Contextual information can be in A/B testing is a powerful technique for several ways to increase web form the form of copy, images, or videos. optimizing web forms and increasing conversion rates by 25-40% or more. conversion rates. A/B testing involves In this article, we'll outline some To provide contextual information, creating two versions of the same effective strategies for optimizing your consider the following: form, with one variation being the web forms and boosting conversion control (the original form) and the rates. Use copy to highlight the benefits of other being the test (the modified filling out the form form). By randomly displaying the two Simplify Your Forms Include customer testimonials or versions to visitors, you can determine reviews to build trust which version performs better and use The first step in increasing web form Use images or videos to demonstrate that as the new control. conversion rates is to simplify your how the product or service works forms. Long, complicated forms can be Use statistics to showcase the impact To use A/B testing, consider the overwhelming and discouraging for of your product or service following: visitors, leading to high bounce rates Optimize Your Call-to-Action and low conversion rates. Simplifying The call-to-action (CTA) is a critical Test one element at a time (e.g., form your forms involves reducing the component of any web form. The CTA headline, CTA, form length) number of fields, eliminating is what encourages visitors to take Use a statistically significant sample unnecessary questions, and making the action and fill out the form. To Run the test for a sufficient duration to form easy to fill out. optimize your CTA, consider the collect enough data following: Use A/B testing tools to streamline the To simplify your forms, consider the process following: Use action-oriented language that Use Social Proof conveys value Social proof is a powerful Only ask for essential information that Make the CTA stand out visually using psychological concept that involves you need to follow up with visitors color or size leveraging the behavior of others to Use fewer form fields Use first-person language (e.g., \"I want influence our own behavior. By using Use drop-down menus and checkboxes to download the ebook\") to make it social proof in your web forms, you to minimize typing more personal can increase conversion rates by Use pre-populated fields to make it Place the CTA above the fold so that building trust and credibility with easier for users to fill out the form visitors don't have to scroll down to visitors. Use Clear and Compelling Headlines find it Your form headlines play a crucial role Implement Progressive Profiling To use social proof, consider the in attracting visitors' attention and Progressive profiling is a strategy that following: encouraging them to fill out the form. involves gradually collecting The headline should be clear, concise, information from visitors over time, Include customer testimonials or and compelling, highlighting the rather than asking for everything reviews to showcase the benefits of benefits of filling out the form. upfront. By implementing progressive your product or service profiling, you can improve web form Display the number of people who To create clear and compelling conversion rates by reducing form have already filled out the form headlines, consider the following: abandonment and improving the user Use social media buttons to show how experience. many people have shared your content Use action-oriented language that or filled out your form conveys value To implement progressive profiling, Optimize for Mobile Devices Emphasize the benefits of filling out consider the following: In today's mobile-first world, the form optimizing your web forms for mobile Keep the headline short and to the Collect essential information first, then devices is essential for increasing point gradually collect additional conversion rates. Mobile optimization Use strong and attention-grabbing information over time involves designing forms that are easy www.enterprisewired.com | 35

to read and fill out on smaller screens, Use an eye-catching design that stands with large buttons and simple form out from the rest of the page fields. BOTTOM LINE To optimize for mobile devices, consider the following: increasing web form conversion rates is a complex process that involves Use responsive design to ensure that optimizing several different elements your web form adjusts to different of your web form. By simplifying your screen sizes forms, using clear and compelling Use large, easy-to-click buttons and headlines, providing contextual form fields information, optimizing your call-to- Use vertical form layouts to make it action, implementing progressive easier for visitors to fill out the form profiling, using A/B testing, using Use Personalization social proof, optimizing for mobile Personalization is a powerful technique devices, using personalization, and for improving web form conversion using exit-intent pop-ups, you can rates by tailoring the form experience boost your web form conversion rates to the individual visitor. By using data by 25-40% or more. such as previous behavior or location, you can personalize the form experience and increase the likelihood of conversion. To use personalization, consider the following: Use dynamic form fields that adjust based on the visitor's location or previous behavior Use personalized copy that speaks directly to the visitor's needs and interests Use personalized images or videos that showcase how the product or service can benefit the visitor Use Exit-Intent Pop-Ups Exit-intent pop-ups are a powerful technique for increasing web form conversion rates by targeting visitors who are about to leave your website. These pop-ups appear when a visitor's mouse cursor moves toward the back button, giving you one last chance to capture their attention and encourage them to fill out the form. To use exit-intent pop-ups, consider the following: Use a clear and compelling headline that highlights the benefits of filling out the form Use a strong call-to-action that encourages visitors to take action 36 | 2023

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