Market Monitor April - June 2017
Voice of Property on the Sunshine Coast Ray White Ray White Ray White Ray White Ray White Ray White Maroochydore Buderim Mooloolaba Sippy Downs Noosa Noosa RIver 1/4-8 Duporth Avenue 1/66 Burnett Street 1-3/13 Brisbane Road Shop 15/18 University Way 1/37 Hastings Street 8/113 Poinciana Avenue Maroochydore Buderim Mooloolaba Sippy Downs Noosa Heads Tewantin 07 5443 2000 07 5445 6088 07 5444 3455 07 5354 6002 07 5447 2021 07 5449 8800 raywhitemaroochydore.com.au raywhitebuderim.com.au raywhitemooloolaba.com.au raywhitesippydowns.com.au raywhitenoosa.com.au raywhitenoosariver.com.au
Unparalleled in our local marketplace Welcome to the latest instalment of the Inside these pages you will find a rich Ray White Market Monitor, reporting on array of our collective data and results the April to June quarter of 2017. along with a selection of our auction success stories from the quarter. This document is your window to the industry, revealing detailed statistics we We have highlighted our property collect on everything from auctions through management statistics, buyer inspection to property management. The quality, reports and finally, our involvement in depth and timeliness of this data reporting the communities we call home. is unparalleled in our local marketplace. Quite simply, nobody is doing this.
Auction Report A P R I L M AY J U N E 84% 69% 64% S U C C E S S S U C C E S S S U C C E S S Auctions 54 Auctions 13 Auctions 22 Sold 43 Sold 9 Sold 14 Withdrawn 3 Withdrawn 0 Withdrawn 0 Success (%) 84% Success (%) 69% Success (%) 64% Clearance 43% Clearance 46% Clearance 50% Days on Market 25 Days on Market 41 Days on Market 33 Registered Bidders 127 Registered Bidders 24 Registered Bidders 62 Pre Auction Offers 19 Pre Auction Offers 6 Pre Auction Offers 8 % Discounting on Reserve -1.77% % Discounting on Reserve -0.45% % Discounting on Reserve -0.68% % Lift from Highest Pre Auction 3.76% % Lift from Highest Pre Auction 1.64% % Lift from Highest Pre Auction 1.95% Offer to Sale Offer to Sale Offer to Sale
QUARTER COMBINED | APR - JUN PREVIOUS QUARTER COMBINED WHAT THESE FIGURES SHOW AS AT 30 JUNE • With 213 registered bidders across the 89 auctions, we saw an average of 3 bidders register at each auction. 72% 90% • Days on market (time to sell by auction) dropped from 43 to 33 days in the most recent quarter, largely a result of pre-auction offers and sales. S U C C E S S S U C C E S S • Pre-auction offers were up 33 versus 25 on the previous quarter. Auctions 89 Auctions 56 • Sellers continue to discount very little, if at all, on their expectations Sold 66 Sold 48 as buyers compete and on Withdrawn 3 Withdrawn 2 average pay more at auction. Success (%) 72% Success (%) 90% • At the end of the most recent quarter, Clearance 46% Clearance 56% 66 of the 89 Auctions were sold. In Days on Market 33 Days on Market 43 comparison to the previous quarter results they are recorded as slightly Registered Bidders 213 Registered Bidders 186 higher, 72% versus 90% because Pre Auction Offers 33 Pre Auction Offers 25 more time has passed allowing for % Discounting on Reserve -0.97% % Discounting on Reserve -1.44% post auction sales to be recorded. % Lift from Highest Pre Auction 2.45% % Lift from Highest Pre Auction 3.14% Offer to Sale Offer to Sale
Auction Success Stories 8 Rose Ash Crescent Noosaville Our sellers are a young family who, having The bidding was competitive and resulted made the move closer to the beach, were keen in a sale price above the reserve and Sale Price $560,000 to get their impeccably renovated home sold. set a record sale price for the street. Inspections 30 groups On Auction day there were five registered The happy buyers are a also a young family Prior Offers Four bidders with a further three buyers hoping and have said this home will serve them for the property to pass in so they could brilliantly and they can not wait to start this place conditional offers post auction. next chapter of their lives in their new home.
This property was one of the first built within the original Mountain Creek estate and has been an investment property for over 20 years. Our seller is a School Principal Right from the start there was who lives in regional ACT and our plenty of interest in this property Sale Price $511,000 buyers have recently moved from with over 60 inspections, several Tasmania to the Sunshine Coast written offers and come Auction Inspections 61 groups with their young family. He is a day we had three bidders with a 31 Dalby Street, Maroochydore builder and is planning to add value crowd of about 30 onlookers. Prior Offers Three to the property with a renovation. This property was purchased by the owners 41 years ago for use as their holiday home. After moving into the 2 Haddys Close Mountain Creek property 27 years ago to enjoy as their home, the time had come to move into a retirement village and enjoy life without the constraints of maintaining a property. Despite the drizzling rain, most of the neighbourhood came to watch the auction. With umbrellas everywhere, the auction call commenced with six bidders starting off strong, and the final two fighting it out, hoping to be the new Maroochy Beachside residents. The buyers are a couple from Sydney who are looking to move to the Sunshine Coast but in the meantime will renovate the property for rent until they are ready to make the move north. Sale Price $455,000 Inspections 43 groups Prior Offers Two
Buyer Inspections APRIL MAY JUNE 1319 1525 889 total inspections total inspections total inspections 394 382 374 number of number of number of open homes open homes open homes 384 246 311 private private private inspections inspections inspections 598 697 494 buyer inspections buyer inspections buyer inspections at auctions at auctions at auctions
Buyer Inspections Total QUARTER COMBINED | APR - JUN 2017 3733 properties. With 89 Auctions in the total inspections • 47.9% of all buyers viewed our auction reporting period, these campaigns saw 4x the buyer inspections compared to properties marketed with a price. 1150 • With 1,150 open homes conducted in number of the period, it is proof that buyers need open homes convenient inspection opportunities - 75% of all inspections are conducted at an Open Home. 941 private inspections 1789 buyer inspections at auctions
Who is Buying? APRIL MAY JUNE QUARTER COMBINED | APR - JUN 37% 65% 67% 55% 35% 33% 45% 63% We are starting to see more investors enter the market. June recorded the most investors in over two years, purchasing 45%. Owner occupiers remain the dominant buyer group, accounting for 63% of all sales. Owner Occupiers Investors
More Auctions. More Advertisements. PICTORIAL ADVERTISING AUCTIONS ADVERTISED QUARTER COMBINED QUARTER COMBINED Taken from final week ending in April, May Taken from final week ending in April, May and June 2017 and June 2017 100 80 100 78 70 80 60 50 60 40 40 30 20 20 10 0 0 Ray White Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Ray White Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 ‘Ray White are the undisputed market leaders on the Sunshine Coast for both property advertising and auctions.’
Private Treaty Sales Report A P R I L M AY J U N E 43 54 41 T O T A L S O L D T O T A L S O L D T O T A L S O L D Number on Market 287 Number on Market 287 Number on Market 306 Total Sold 43 Total Sold 54 Total Sold 41 30 Day Success (%) 15% 30 Day Success (%) 19% 30 Day Success (%) 13% Average Days on Market 50 Average Days on Market 54 Average Days on Market 71
QUARTER COMBINED | APR - JUN QUARTER COMBINED | PREVIOUS QUARTER 138 118 T O T A L S O L D T O T A L S O L D • Stock numbers rose slightly in the reporting period, up to 293 from 247 prior. • Sale numbers also rose inline with stock Number on Market 293 Number on Market 247 numbers, up from 118 to 138 in the Total Sold 138 Total Sold 118 reporting period. 90 Day Success (%) 47% 90 Day Success (%) 48% • When you combine both the auction Average Days on Market 58 Average Days on Market 61 sales and private treaty sales, our network of offices sold 227 properties over the 90 days.
Property Management APRIL MAY JUNE 59 70 90 properties leased properties leased properties leased 23 15 19 average days average days average days on market on market on market 99% 98% 99% occupancy rate occupancy rate occupancy rate
Community Fun Days! What an Egg-cellent Easter! Our offices and staff provided lots of Easter fun in their communities with an Easter Egg Hunt and Colouring-In Competitions. Of course, the prizes were lots of chocolate goodies and one lucky winner won a yellow bike. Winner, winner - who had a choccie dinner? 18-20 August, 2017 We’ve got your back. It’s our way of giving back. Maroochydore | Sippy Downs | Buderim | Mooloolaba | Noosa | Noosa River Sunshine Coast Marathon 2017 There is still time for you to become part of the Sunshine Coast Marathon, 18 to 20 August 2017. Head to www.sunshinecoastmarathon.com.au for all the information on this years event. We are proud sponsors of the 500+ Ray White Volunteers who ensure that everyone has the best possible experience on race day. Our staff will be there running and volunteering, or both!
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