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Бэлтгэл “А” бүлэг VOLUME 1, ISSUE 1 NEWSLETTER DATE This story can fit 175-225 mailing list from a company. quently you publish the newslet- words. If you explore the Publisher ter and its length. It’s recom- catalog, you will find many publi- mended that you publish your The purpose of a newsletter is cations that match the style of newsletter at least quarterly so to provide specialized infor- your newsletter. that it’s considered a consistent mation to a targeted audience. source of information. Your Newsletters can be a great way Caption describing picture customers or employees will to market your product or ser- or graphic. look forward to its arrival. vice, and also create credibility INSIDE and build your organization’s Next, establish how much time THIS ISSUE: identity among peers, members, and money you can spend on employees, or vendors. your newsletter. These factors Inside Story 2 will help determine how fre- Inside Story 2 First, determine the audience of Inside Story 2 the newsletter. This could be Inside Story 3 anyone who might benefit from Inside Story 4 the information it contains, for Inside Story 5 example, employees or people Inside Story 6 interested in purchasing a prod- uct or requesting your service. You can compile a mailing list from business reply cards, cus- tomer information sheets, busi- ness cards collected at trade shows, or membership lists. You might consider purchasing a Secondary Story Headline This story can fit 75-125 words. way, the headline will help you keep the story focused. Your headline is an important part of the newsletter and Examples of possible headlines should be considered carefully. include Product Wins Industry Award, New Product Can Save In a few words, it should accu- You Time!, Membership Drive rately represent the contents of Exceeds Goals, and New Office the story and draw readers into Opens Near You. the story. Develop the headline before you write the story. This

PAGE 2 Inside Story Headline Caption describing This story can fit 150-200 content to your newsletter is simple way to convert your picture or graphic. words. to develop and write your newsletter to a Web publica- own articles, or include a tion. So, when you’re finished “To catch the One benefit of using your calendar of upcoming events writing your newsletter, con- reader's attention, newsletter as a promotional or a special offer that pro- vert it to a Web site and post tool is that you can reuse motes a new product. it. place an content from other marketing interesting materials, such as press re- You can also research articles sentence or quote leases, market studies, and or find “filler” articles by ac- from the story reports. cessing the World Wide Web. You can write about a here.” While your main goal of dis- variety of topics but try to tributing a newsletter might keep your articles short. Caption be to sell your product or describing service, the key to a success- Much of the content you put picture or ful newsletter is making it in your newsletter can also be useful to your readers. used for your Web site. Mi- graphic. crosoft Publisher offers a A great way to add useful Inside Story Headline This story can fit 100-150 If the newsletter is distributed profile new employees or top words. internally, you might com- customers or vendors. ment upon new procedures The subject matter that ap- or improvements to the busi- pears in newsletters is virtual- ness. Sales figures or earnings ly endless. You can include will show how your business stories that focus on current is growing. technologies or innovations in your field. Some newsletters include a column that is updated every You may also want to note issue, for instance, an advice business or economic trends, column, a book review, a or make predictions for your letter from the president, or customers or clients. an editorial. You can also Inside Story Headline This story can fit 75- supports or enhances the tools you can use to draw 125 words. message you’re trying to con- shapes and symbols. vey. Avoid selecting images Selecting pictures or that appear to be out of con- Once you have chosen an graphics is an im- text. image, place it close to the portant part of add- article. Be sure to place the ing content to your Microsoft Publisher includes caption of the image near the newsletter. thousands of clip art images image. from which you can choose Think about your and import into your newslet- article and ask your- ter. There are also several self if the picture БЭЛТГЭЛ “А” БҮЛЭГ

VOLUME 1, ISSUE 1 PAGE 3 Inside Story Headline Caption While your main find “filler” articles by accessing describing goal of distributing a the World Wide Web. You can picture or newsletter might be write about a variety of topics but graphic. to sell your product try to keep your articles short. or service, the key to a successful Much of the content you put in newsletter is mak- your newsletter can also be used ing it useful to your for your Web site. Microsoft Pub- readers. lisher offers a simple way to con- vert your newsletter to a Web This story can fit 150-200 words. A great way to add useful content publication. So, when you’re fin- “To catch the to your newsletter is to develop ished writing your newsletter, reader's One benefit of using your newslet- and write your own articles, or convert it to a Web site and post attention, ter as a promotional tool is that include a calendar of upcoming it. place an you can reuse content from other events or a special offer that pro- interesting marketing materials, such as press motes a new product. sentence or releases, market studies, and re- quote from ports. You can also research articles or the story here.” Inside Story Headline This story can fit 100-150 words. internally, you might comment upon new procedures or improve- The subject matter that appears in ments to the business. Sales fig- newsletters is virtually endless. ures or earnings will show how You can include stories that focus your business is growing. on current technologies or inno- vations in your field. Some newsletters include a col- umn that is updated every issue, You may also want to note busi- for instance, an advice column, a ness or economic trends, or make book review, a letter from the predictions for your customers or president, or an editorial. You can clients. also profile new employees or top customers or vendors. If the newsletter is distributed Inside Story Headline This story can fit 75-125 words. sands of clip art images from Caption describing picture or which you can choose and import graphic. Selecting pictures or graphics is an into your newsletter. There are important part of adding content also several tools you can use to to your newsletter. draw shapes and symbols. Think about your article and ask Once you have chosen an image, yourself if the picture supports or place it close to the article. Be enhances the message you’re try- sure to place the caption of the ing to convey. Avoid selecting image near the image. images that appear to be out of context. Microsoft Publisher includes thou-

Organization This would be a good place to insert a short paragraph about your organization. It might Business Name include the purpose of the organization, its mission, founding date, and a brief history. Primary Business Address You could also include a brief list of the types Address Line 2 of products, services, or programs your or- Address Line 3 ganization offers, the geographic area cov- Address Line 4 ered (for example, western U.S. or European Phone: 555-555-5555 markets), and a profile of the types of cus- Fax: 555-555-5555 tomers or members served. Email: [email protected] It would also be useful to include a contact name for readers who want more infor- mation about the organization. Business Tagline or Motto We’re on the Web! example.com Back Page Story Headline This story can fit 175-225 words. may want to refer your readers to If space is available, this is a good any other forms of communication place to insert a clip art image or If your newsletter is folded and that you’ve created for your organi- some other graphic. mailed, this story will appear on the zation. back. So, it’s a good idea to make it You can also use this space to re- easy to read at a glance. mind readers to mark their calen- dars for a regular event, such as a A question and answer session is a breakfast meeting for vendors every good way to quickly capture the third Tuesday of the month, or a attention of readers. You can either biannual charity auction. compile questions that you’ve re- ceived since the last edition or you Caption describing picture or can summarize some generic ques- graphic. tions that are frequently asked about your organization. A listing of names and titles of man- agers in your organization is a good way to give your newsletter a per- sonal touch. If your organization is small, you may want to list the names of all employees. If you have any prices of standard products or services, you can in- clude a listing of those here. You