PLM VISUAL IDENTITY GUIDEBOOK 46
College of Nursing 47
PLM VISUAL IDENTITY GUIDEBOOK 48
College of Physical Therapy 49
PLM VISUAL IDENTITY GUIDEBOOK 50
College of Engineering and Technology 51
PLM VISUAL IDENTITY GUIDEBOOK 52
College of Science 53
PLM VISUAL IDENTITY GUIDEBOOK 54
College of Architecture and Urban Planning 55
PLM VISUAL IDENTITY GUIDEBOOK 56
PLM Business School 57
PLM VISUAL IDENTITY GUIDEBOOK 58
School of Government 59
School of Government PLM VISUAL IDENTITY GUIDEBOOK 60
College of Education 61
PLM VISUAL IDENTITY GUIDEBOOK 62
College of Humanities, Arts and Social Sciences 63
PLM VISUAL IDENTITY GUIDEBOOK 64
PLM Identity Applied 65
PLM VISUAL IDENTITY GUIDEBOOK The fllowing examples are guides for the implementation of the visual assets for the usage of the PLM community. 66
Online Publication Materials 67
PLM VISUAL IDENTITY GUIDEBOOK As PLM adapts online communication with its stakeholders, the following examples are ways to create publication materials for PLM and its colleges. 68
University matters Montserrat (bold) in size 60 Montserrat (bold) in size 25 Logotype with Seal in horizontal (stacked) orientation Montserrat (bold) in size 45 Montserrat (medium) in size 12 69
PLM VISUAL IDENTITY GUIDEBOOK 70
Academic Units Montserrat (bold) in size 60 PLM Logotype in horizontal Linear gradient orientation (left) with the top (blue as PLM color), college’s logo (right) bottom (college’s main color) Montserrat (regular) in size 25 Montserrat (medium) in size 12 name of the college 71
PLM VISUAL IDENTITY GUIDEBOOK 72
Letterhead Bookman Old Style (bold) in size 24 1” margin (all sides) Line (2pt) solid black 73
Bookman Old Style (bold) in size 24 PLM VISUAL IDENTITY GUIDEBOOK 1” margin (all sides) Bookman Old Style (regular) in size 20; College’s logo All Capital letters Line (2pt) solid black 74
Name Card Faculty and Staff Business Card f ront back 75
Student ID PLM VISUAL IDENTITY GUIDEBOOK Faculty and Staff ID 76
Envelope 77
Memopad PLM VISUAL IDENTITY GUIDEBOOK 5.5 X 8.5 Memopad size 78
Folder Type A “Regular” 79
Type B PLM VISUAL IDENTITY GUIDEBOOK “Special” 80
Glossary Dexter - is something relating to or situated on the right. Discrepancies - are the quality or state of disagreeing or being at variance. Emblazon - means to inscribe something, such as heraldic bearings, on a surface. Inscription - is something that is inscribed; written, engraved, or printed as a lasting record. Logo - is a graphic symbol adopted to identify an organization, product, etc. Logotype - is a single piece of type bearing two or more usually separate. Nomenclature elements that is used to identify a product or institution Orientation Sans-serif - is the act or process or an instance of naming. Seal - is something made by arranging parts or things together. Serifs - means a letter or typeface with no serifs. - is the official graphic representation of an entity. Superimposed Sinister side - are any of the short lines stemming from and at an angle to the upper Typography and lower ends of the strokes of a letter. Typeface Visual assets - means to place or lay over or above something. - means something is situation on either the left or right side - is the process of using type to print onto a page or a general look of letters or fonts of a page - describes the overall for the character contained within the font - are graphic properties of an entity 81
General Luna corner Muralla Streets, Intramuros, Manila, Philippines 1002 [email protected]. (+63 2) 8 643 2500
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