MB by KS Presentation

Our Vision for MAKE-UP BIOGRAPHY To create the leading experiential, accessible and state-of-the-art chain of beauty stores, that is a primary choice for genuine branded products delivered with a service that optimizes product usage. your beauty partners

THE CHALLENGE we are addressing Addressing the challenge consumers face of inaccessibility of a multi-brand premium beauty shopping experience in their vicinity, that ultimately becomes their natural choice for purchases THE SOLUTION we are offering Make-up Biography will be a one-stop beauty solution centre. The store will not only enable potential customers to buy products but also give them an enriching experience with our academy service & professional help with demos.

The location BASAVANGUDI

The LOCATION • Basavangudi : a residential locality amongst highest purchasing powers in the city • At a circle, enabling a 360 degree visibility for the store • At a junction that clocks thousands of visitors everyday as it connects to the heart of the city • No dedicated beauty store in a 7km radius from the location • Weekends see a surge in footfall with food & other enthusiasts from across the city come to the famous Food Street strategic positioning

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Our FLAGSHIP Store



The STORE • 1500 Sq ft of absolute beauty indulgence • Designed as a modern retail walk-in showroom • Thematic experience with lighting, music, scent & color for an experience of its kind • Product displays as islands & racks – with visibility & accessibility as the core features • A wide billing & reception counter to ensure fastest turnaround times • Internal & window branding spaces for brands experience the wow

The TEAM • Makeup Biography is a concept store from 28 South Ventures brand Vertical Kumar Stores • Kumar Stores is a pioneer in the beauty retail stores in Bengaluru with an expertise that dates back since 1976 • The management staff that is to man this flagship store come with two decades of experience in products & customer service • The sales force are given consistent training in products & customer service which we believe is the core to beauty industry experience with passion

The ACADEMY • What makes Makeup Biography unique is its in-house set up of an Academy that leads the knowledge side of beauty • The Academy will be led by one of the most proficient make-up professionals in the field • It’s the only retail store that comes with the exclusivity of a learning vertical within its premises, ensuring on ground learning • The demo team will further be supported by the Academy crew to ensure our purpose of sharing knowledge along with the products is met holistically. learn the art

Why MAKE-UP Biography? • The next-door multi-brand beauty store with a complete focus on beauty products • Localised Online Delivery : Door delivery that’s location based within a certain radius of distance. Customers can use the app to get their products delivered at their doorstep. • Experts & trained sales force to explain products and its ‘right’ usage and maintenance. • Academy trainers’ association furthers the credibility and reach of authentic genuine products reason every choice

Welcoming YOU on-board

Why associate? • We are believers with results. Our vertical brands across have been pioneers in their own way • We are team that’s been built every single day since 1976. The regional experience & expertise is for you to tap • Make-up Biography is our vision to reach every household in the city and across the country – it’s a vision for a chain of stores. • The Academy, the demos and the experience – customers don’t just buy your product, but live it, to come back for more • We are all stories. Only few become biographies. Join us, as we script a different, meaningful and ever lasting one. share your story

How can you associate? • A layout of our store is attached to this document and you may choose to be part of any part of the store • The racks & aisles are being awarded first-cum-first-serve basis • Multiple branding opportunities within the store and direct mailing to clients It is time to script your biography with Make-up Biography. together is joy

Choose YOUR spot Entry & Exit

An INSIGHT of the store













CONNECT with us today For racks & island spaces: Lalith Kumar, Director – 94492 21637 Chirag Shah, Director - 9886597935 For branding & all other queries, mail us: [email protected] script your biography