AFAF MAGAZINE 2020

Fashion Preserving & Music Promoting The Art African Heritage Through Fashion, 5 year Anniversary Music & Art INSIDE THIS ISSUE Founders Note Our Five Year Journey Highlights of AFAF Designers Lilly Alfonso, Tobams Colors etc Empowering Talent Raising Funds , Business Seminars Music & Art at AFAF Highlights of the Performances



Five Year Journey of the Afri- INSIDE THIS ISSUE ca Fashion & Arts Festival The Founders’ Note.................2 OVER 70 FASHION DESIGNERS AFAF Designers.......................4 AFAF Partners.........................7 Africa Fashion & Arts Festival has had about 70 Fashion Designers come to showcase their beauti- Empowering Talent.................8 ful ,well crafted garments in on the platform. We have had Designers coming from Uganda, Botswana, Performers………………………….10 Zambia, Tanzania, South Africa, Lesotho, Congo, Burundi, Ethiopia, Zimbabwe, Swaziland, Nigeria, Become Part of AFAF ..............11 United Kingdom, Germany, The Caribbean and Malawi. Contact US………………………….12 Africa Fashion & Arts Festival is growing each year with the purpose of Promoting and Preserving the African Heritage while at the same time , creating awareness of the Sustainable and Ethical business practices SUSTAINABLE & ETHICAL PRACTICES In 2019 Lush Africa through Africa Fashion & Arts festival platform introduced the Sustainable & Ethi- cal Business Practices to the creative industries in Africa Essentially, ethical and sustainable fashion is an approach towards sourcing, manufacturing and design- ing clothes which maximizes the benefits to the industry and society at large, at the same time minimizes the impacts on the environment.

` 2 on a digital platform www.afrimarket.online to promote trade among young and older African entrepreneurs on the continent. There is growing international interest in the potential for the cultural and creative industries to drive sustainable development and create inclusive job opportunities. We understand the importance of creating sustainable careers and business ventures in the creative industry of Africa. NOTE FROM OUR FOUNDER- MS “There is growing LORRAINE .M. KLJAJIC international interest in When we started this event in 2016 we ventured in the potential of the uncharted territory in Africa, including Malawi. cultural and creative We wanted to promote and help preserve our African Heritage. We also realized that most of industries to drive the creatives in the country lacked a platform sustainable that could teach them how to transform their talents into business ventures so that they could development and follow their passion while supporting themselves create inclusive job and contributing to the continent’s economic growth. The Africa Fashion & Arts Festival has opportunities.” become more than just an event in Malawi; it is without a shadow of doubt an influential cultural platform for young and middle age fashion, music, and art lovers. We continue to grow, having secured partnerships in other countries such as RSA and Swaziland, AFAF through Lush Africa is working

THE PRIDE OF AFAF OUR PARTNERS IN THE PAST FOUR YEARS Venue Partners We have been fortunate enough to have had partners 2016 & 2019 2016, 2017,2018, 2019 2019 coming on board to support our objective of preserving and Printing & Advertising promoting the African Heritage through Fashion, Music & Arts. Our Partners continue to assist us in creating awareness and encouraging The Ethical & Sus- tainable Business Practices in the Creative Industry while they enjoy the benefits that come with sponsoring the Fes- tival. We are grateful to have had top 2016-2019 2017-2019 2018-2019 2016 venues such as Latitude 13 Ho- tel and Umodzi Park to host the Cosmetic Partners show for two years each as a sponsorship to AFAF. China Scope & Skyline Interna- 2017-2019 2017-2019 tional continue to offer printing and advertising services to AFAF for three years now. Black Opal Malawi and Glam & Financial Sponsors Glory have been Cosmetic Part- ners of AFAF for three years in a row and have funded our free Business Seminars and Master- classes 6

HIGHLIGHTS OF THE DESIGNERS THAT HAVE SHOWCASED IN THE PAST 4YEARS AT AFAF Mis Pearls Designs showcased in 2016 and 2018 ALL TOP MALA- LILLY ALFONSO TOOK PART IN 2016 , WIAN DESIGN- 2017 , 2019 ERS HAVE GRACED AFAF MANY TIMES ... We have had designers come from as far as the Caribbean to Malawi, from Germany , The UK and we have had the privilege of hav- ing all of Malawi’s top designers, the likes of Lilly Alfonso, Mzika Wear, Xandia, Mis Pearls Designs, Mayamiko Designed . 2

SOGECOAGOLDENPEACOCKHOTEL Affordable,Convenient,Elegant BiggestHotelinLilongwe&Blantyre,Malawi. ACCOMMODATION RESTAURANT SPA CASINO Reservations: Lilongwe:+265885988823 Email:[email protected] Blantyre:+265885988805 Email:[email protected]

INTERNATIONAL DESIGNERS HAVE GRACED THE AFAF RUNWAY & TRADE EXHIBITIOSN AFAF 2018 @ Latitide 13 Hotel LL TOBAMS COLORS UNITED KING- 3

Official Partner of AFAF 2016, 2017,2018, 2019,

INTERNATIONAL DESIGNERS HAVE FLOCKED TO MALAWI FOR THE AFAF NICOSTYLE-SA RVK SA 5

Official Partner of AFAF 2016, 2017,2018, 2019,

INTERNATIONAL DESIGNERS HAVE FLOCKED TO MALAWI FOR THE AFAF BURUNDI MARGOEX WONG MZIKA WEAR MW UGANDA, HOUSE OF ITEP 4

2019 2016 & 2019

3 EMPOWERING AFRICAN TALENT- RAISING FUNDS Lush Africa uses the African Fashion & Arts Festival platform to raise funds for different causes in Malawi. Think Pink Africa Fashion & Arts Festival has been supporting the Think Pink over the past years by getting the AFAF Models and Designers to join the walk supporting the fight against breast cancer, and also by donating tickets to AFAF events to the Think Pink organization to assist them in raising money through auctions. Funding Girls Education In 2017 we raised about K2million for the Funding Girls Education, this is an initiative spearhead by Anna Fitzmaurice, to raise school fees for young Malawian girls in secondary schools. Dzaleka Refugees Camp’s Salama Youth Center In 2018, we donated K500,000 to Dzaleka’s Salama Youth Center to contribute to the development of the Center. The Center’s objective is to create and nurture the talent of the young refugees accommodated at Dzaleka Refugee Camp.

3 OUR FUNDRAISING IN PICS

4 “More Quoting!” BUSINESS SEMINARS During the AFAF Week, Lush Africa partners different corporates and skilled individuals to conduct Business Seminars. Creativity is at the heart of innovation, and a crucial skill to master to be future-proof. Lush Africa believes that Unlocking creative potential is the key to economic growth. Our Business Seminars for the Creative & innovative individuals are set up to equip entrepreneurs with structure for developing creative skills and managing the innovation process, and to assist them to create value for their customers. Most Young entrepreneurs attend our Business Seminars for the following reasons: 1. Professional Development 2. Networking & Socializing

2017, 2018, 2019, 2020

4 HIGHLIGHTS OF THE PAST BUSINESS SEMINARS

4 BEAUTY MASTERCLASS “Unlocking creative potential is the key to economic growth”- Lorraine Kljajic Founder & Director An understanding of skin is also incredibly important

Official Partner of AFAF 2018 & 2019

4 MUSIC @ AFAF: Preserving African Heritage Through Music The AFAF platform has showcased different talented musicians from across all genres and from different countries such as:  Nkamba Nkamba – Swaziland  Lulu – Malawi  Patience Namadingo  George Kalukusha - Malawi  Temwah - Malawi  Tuno - Malawi 

4 ARTS @ AFAF: Preserving African Heritage Through Arts  Performance Arts  Digital Arts  Craftsmanship  Poetry



4 MEDIA COVERAGE Lush Africa has great relationships with reputable media houses such as  National Publications  Daily Times MW , Africa  Fashion TV (Nigeria),  AfroLive Radio (SA)  Zodiak Broadcasting  Times TV  Nyasatimes  Swazi Newspaper

2019 2016 & 2019

4 THE AFAF TEAM ABOUT LUSH AFRICA Lush Africa was founded in 2014 Founder & Director: Financial Advisor: as a premium Marketing Lorraine Kljajic Vincent Malunga Consultancy, Skills Development Initiative Provider, Events and Events & Talent Director Country & Model Talent Management firm. Spiwe Zulu Manager: Owen Kondani Operating in Malawi, South Africa & Swaziland, Lush Africa’s ; objective is to maximize our clients’ growth potential in the Africa by offering specialized services to grow their brands. www.lush-africa.com GM, ESwatini: Mlondi Events Manager: Brand & Sponsorship Manager: Brand & Sponsorship Mngometulu Phyllis Mopiwa Elizabeth Peachess Manager: Imran Masters Assistant Model Manager: Head of IT & Graphics: Ben Production Manager: Marketing Manager: Madalo Mkuwu Motloung McLuther Mambala Miwasy Nyirenda  [email protected]  [email protected]  VINC;MEaNwTi @LUSH-AFRICA.COM  IMR;MAaNw@i LUSH-AFRICA.COM ;Mawi  [email protected]  [email protected]  [email protected]  [email protected]  [email protected]  [email protected]  [email protected]  [email protected]

4 BECOME PART OF AFAF SPONSORS & PARTNERS ENQUIRE ABOUT THE AVAILABLE SPONSORSHIP OPPORTUNITIES We are always looking for the following: CONTACT: EMAIL: PARTNER@LUSH-  Service Partners/Sponsors AFRICA.COM  Financial Sponsorship WHATS APP: +27648415821  Merchandise Sponsors  Media Partners REGISTER AS A DESIGNER  Venue & Accommodation CONTACT: Partners EMAIL: DESIGNER@LUSH- AFRICA.COM DESIGNERS WHATS APP: +27648415821 ARTISTS FOR OTHER ENQUIRIES MODELS CONTACT: VOLUNTEERS EMAIL: HELLO @LUSH- AFRICA.COM MALAWI: MALAWI@LUSH- AFRICA.COM SOUTH AFRICA : SA@LUSH- AFRICA.COM SWAZILAND : ESWATINI@LUSH- AFRICA.COM

` ` #AFAF2020 Partnership WWW.LUSH-AFRICA.COM Proposal

ACTIVITY SPONSORSHIP SPONSORSHIP SPONSORS’ BENEFITS LEVEL AMOUNT FAMILY DAY PLATINUM K100,000,000  Title sponsor GOLF  4 Four ball Teams dressed in your preferred TOURNAMENT branded attire  Premium logo placement on Media Banner  Hole Number 1 Banner Placement  9th and 18th holes Banner Placement  Informational Desk on Hole 1 and at Prize Giving Ceremony  Commercial Video to be played at Prize giving ceremony  Logo placement on event signage, AFF Social Media Pages,  Email campaigns, event program.  Two VIP and Two Standard tickets to Africa Fashion & Arts for the Gala Awards and Runway Show  Media Presence during Cheque Giving Ceremony  Free Full Page advert in AFAF Annual Magazine GOLD K700,000  3 Four ball Teams dressed in your branded Attire  Logo Placement on Media Banner  Hole Number 1 Banner Placement  9th Hole Banner Placement  Informational Desk at Prize Giving Ceremony  Logo Placement On Event Signage, AFF Social Media Pages,  One VIP ticket , Two Standard Tickets to Africa Fashion & Arts for the Gala Awards and Runway Show [email protected] www.lush-africa.com

SILVER K500,000  Media Presence at Cheque Giving Ceremony K250,000  Free Half Page advert in AFAF Annual BRONZE K500,000 Magazine BUSINESS GOLD SEMINAR  2 Four ball teams  Banner on the 9th Hole  Logo placement on event signage, AFF Social Media Pages,  Email campaigns, event program.  Two VIP and Two Standard tickets to Africa Fashion & Arts Festival Gala Awards and Runway Show  Free Quarter Page advert in AFAF Annual Magazine  1 Foursome  Banner at Prize Giving Ceremony  Logo placement on event signage, AFF Social Media Pages, email campaigns, event program.  Two VIP and Two Standard tickets to Africa Fashion & Arts Festival Gala Awards and Runway Show.  Logo & Company Details in the AFAF Annual Magazine  Title sponsor  Premium logo placement on Media Banner  Informational Desk and banner by the entrance to the Conference room  Commercial Video or 5 - 7-minute speaking opportunity slot in between the speakers  Logo placement on event signage, AFF Social Media Pages, email campaigns, event program. [email protected] www.lush-africa.com

SILVER K300,000  Three VIP and one Standard tickets to Africa Fashion & Arts Festival Gala Awards and BRONZE K150,000 Runway Show K500,000 BEAUTY SILVER  Media Presence Cheque Giving Ceremony  Free Half Page advert in AFAF Annual MASTERCLASS Magazine  Logo Placement on Media Banner  Conference Area Banner Placement  Informational Desk and banner by the Entrance to the Conference Area  Logo Placement on Event Signage, AFF Social Media Pages.  Two VIP Ticket and Standard Ticket to Africa Fashion & Arts Festival Gala Awards and Runway Fashion Show  5 Minutes Opportunity to speak during Conference  Free quarter Page advert in AFAF Annual Magazine  Banner in the Conference area  Logo placement on event signage, AFF Social Media Pages, email campaigns, event program.  Three Standard tickets to Africa Fashion & Arts Festival Gala Awards and Runway Show  Logo & company details in the AFAF Magazine  Free positive product review by our 5 professional skin experts and make-up artists on their social media  Logo Placement on all AFFMW Marketing materials  A stall outside the Masterclass room. [email protected] www.lush-africa.com

BRONZE K250,000  two VIP to the AFFMW Cocktail Event and K100,000,000 Runway Show AWARDS PLATINUM GALA DINNER  Banner Placement on Site of Cocktail Event, AWARDS & Master Class and Fashion Show AFAF  Free Half Page advert in AFAF Annual Magazine  Logo Placement on all AFFMW Marketing materials  A stall outside the Masterclass room.  One VIP to the AFFMW Gala Awards Event and Runway Show  Banner Placement on Site of Gala Awards Event, Master Class and Fashion Show  Free Quarter Page advert in AFAF Annual Magazine  Hosting a press briefing few days before the event and being recognized as the main sponsor  Company name/logo in Online TV and Print Commercials  Named as Sponsor in all radio commercials.  Recognition during interviews/talk show programs  Personal interview with you or your representatives on various radio & TV stations  Name/Logo on street-boards, flyers and posters  Insert promotional materials in press release portfolio and on VIP seats  Logo on official Africa Fashion Festival T-shirts, Lanyards and other merchandise and tickets  Company Video advert and tags on our Facebook, Twitter and Instagram pages and YouTube Channel. [email protected] www.lush-africa.com

SILVER K700,000  Sponsor Blog on our Website with links to your websites and Social Networks  Authorization to use Africa Fashion Festival logo and pictures in corporate promotions  On-stage video presentation Day Africa Fashion and Arts Festival Show  Display/Exhibit space at the event literature/information table  5 Complementary VIP tickets to the Fashion Show  Logo presence on Africa Fashion Show banners  Opportunity to use the models for product launch or promotions  Free Full Page advert in AFAF Annual Magazine  Company name/logo in Online TV and Print Commercials  Named as Sponsor in all radio commercials.  Recognition during interviews/talk show programs  Name/Logo on street-boards, flyers and posters  Insert promotional materials in press release portfolio and on VIP seats  Logo on official Africa Fashion Festival T-shirts, Lanyards and other merchandise and tickets  Company Video advert and tags on our Facebook, Twitter and Instagram pages and YouTube Channel.  Sponsor Blog on our website with links to your websites and Social Networks  On-stage video presentation Day Africa Fashion and Arts Festival Show  Display/Exhibit space at the event literature/information table [email protected] www.lush-africa.com

GOLD K500,000  Complementary VIP and two standard tickets BRONZE K250,000 to the Fashion Show  Free Half Page advert in AFAF Annual Magazine  Logo presence on Africa Fashion Show banners  Named as Sponsor in all radio commercials. Recognition during interviews/talk show programs  Name/Logo on street-boards, flyers and posters  Insert promotional materials in press release portfolio and on VIP seats  Logo on official Africa Fashion Festival T-shirts, Lanyards and other merchandise and tickets  Company Video advert and tags on our Facebook, Twitter and Instagram pages and YouTube Channel.  Authorization to use Africa Fashion Festival logo and pictures in corporate promotions  On-stage video presentation Day Africa Fashion and Arts Festival Show  Display/Exhibit space at the event literature/information table  2 Complementary VIP tickets and two standard tickets to the Fashion Show  Free Quarter Page advert in AFAF Annual Magazine  Logo presence on Africa Fashion Show banners  Recognition during interviews/talk show programs  Name/Logo on street-boards, flyers and posters  Insert promotional materials in press release portfolio and on VIP seats [email protected] www.lush-africa.com

 Logo on official Africa Fashion Festival T-shirts, Lanyards and other merchandise and tickets  Company Video advert and tags on our Facebook, Twitter and Instagram pages and YouTube Channel.  On-stage video presentation Day Africa Fashion and Arts Festival Show  Display/Exhibit space at the event literature/information table  Complementary VIP tickets one standard to the Gala Awards and Fashion Show  Logo presence on Africa Fashion Show banners  Company Logo & Details in AFAF Annual Magazine [email protected] www.lush-africa.com