Austin Marlin Law

MARKETING PROPOSAL Exclusively Prepared for: Austin Marlin Law

Goals: Build a new cutting Rank for relevant keyword Grow/Establish your website and Present you with a edge mobile friendly searches on popular search general online presence in the scalable multi phase Ottawa market and use scaled website engines technology to leverage future strategy you can afford as you grow growth.

PLM’s Suggested Marketing Strategy: Assume all responsibilities, hosting and maintenance for:https://www.austinmarlinlaw.com/ √ Serve as the marketing agency of record which includes our professional consultation, vendor screening, and more. √ Build a ground up cutting edge website adhering to best practices for responsive and mobile design. √ Cross brand the new websites and look of the firm across all social properties – essentially using a single brand on two websites √ Add new written content for geographic based SEO ranking improvements √ Monitor and grow Google Local and other local listing citations using our SEO tools and techniques to capture regional top of search. Focus on improving ranking in geo specific areas of Canada. √ Engage in content SEO (search engine optimization) campaign to begin to show up in searches for your area of practice – again - focused on improving ranking in geo specific areas of Canada. √ Leverage our long term relationship, knowledge of your firm and it’s future direction for your success

Website Design and Implementation 25 Male L%orem ipsum √ Custom responsive design with Responsive mobile version ((X) pages) √ Custom image creation if necessary dolor sit amet √ Re-work and re-write current written content (600+ words per page) if necessary put any √ Social Media site set-up if necessary √ Social media site linked to website as well as blogs, webinars and events (LinkedIn, Twitter, Google+, Facebook) √ On-Site SEO all pages: Keyword, meta descriptions, tags and alt text according to best practices and our keyword research √ Content cross linking – all content √ Google Analytics and Webmaster tools set-up √ Unlimited changes and flexibility during design phase √ Easy to use portal for changes (self) includes training √ Includes all mock-ups, wire frames and project management

SEO – On-site On-site SEO Initial setup of the below –includes ongoing monitoring – with and off-site SEO program. All pages and Image alt 404 errors along blogs on tagging with 301 website redirects Meta descriptions, Image size tags (H1, H2 etc.) monitoring and cross linking according to best practices Completed as part of your website-build – shown for information only

Website Content – Written by Attorney’s Our Legal Content Writers’ Recipe Why write new content for your website: For Online Success: Attract clients to your Select content Target Optimize the content to website that prefer topics based on the maximize traffic “ideal client” profile Traffic opportunities quality service over price Take Action of the law firm Disarm and encourage a Attract clients to your contact response with website that have effective Call to Action an urgent need to retain legal counsel Keeps visitors on the website longer signaling search engines that your website offers value (boosts rankings) Greatly improve your website’s traffic to appointments ratio

On-going Maintenance and Hosting √ Hosting on our dedicated servers with full spam and anti-virus protection √ Full 24 hour support √ Platform (WordPress), plugin and security updates √ Downtime monitoring 24 hours √ Unlimited traffic throttling √ CDN for site speed (major factor in ranking) √ Staging environment for sandbox testing √ Site speed monitoring and fine tuning √ Google Search Console updating and monitoring √ Access to our company’s team of experts, which includes market strategy with local understanding of your market, as well as our US based technical team and assets.

SEO – Off-site – Citation and Link Building A sound white-hat SEO strategy that involves satisfying search engines thirst for local information as well high quality content. We deploy a citation strategy which involves building listings on high domain authority (ranked) websites for your office location. By feeding signals from these citations to your website, we build a backlink profile that search engines use to determine your ranking value. Citation Building: √ Local Listing Citations – Local SEO to feed your NAP (Name Address and Phone #) to search engines Examples: Google, Yahoo, Bing, City Search… √ Legal Listings – Citation links using unique content, hand built in the US, to your firms website. These are a mix of free and paid listings that require your bar card submission. Examples: HG.org, LawInfo, Lawguru, Bestlawyers.com… √ Data Aggregators – A feed of data that pours directly into the search engines, providing them with a wealth of information about your firm. (NAP) Examples: Neustar, Localeze, InfoUSA, Acxiom, Factua

SOCIA MEDIA MARKETING – social content posting We handle every aspect of social media for your firm. From additions and welcomes to your staff, to holiday postings to infographics, we keep your social media profiles up to date, and growing your audience. We make posts that count! Combined with an installed tracking pixel and one of our paid ad campaigns, we can bring the results you have heard about with Social Media. Features: √ Send your staff additions, holiday hours and pictures to post on social √ Maximize your social media efforts with an installed Facebook Pixel installed on your website for retargeting √ We syndicate content on your feeds weekly √ Posting includes Facebook, LinkedIn, Twitter, Instagram and more √ Easy to use portal for self-posting – and training √ Custom created graphics – nothing posted without your approval (if needed) √ Project manager assigned to work with you on topics and recommendations

KEYWORDS Keywords We will focus on creating a detailed keyword list to bring relevant traffic to your website. Typically, keyword lists range from 50 – 1000’s of keywords, based on the aforementioned budget. The number of keywords is based upon each specific area of practice, budget, and cost per lead expectations. Our team uses their experience in law firm marketing, information provided by you and your website to generate a detailed keyword list tailored to your practice.

SEO – Offsite – Citation Pricing All of the below plans include monthly reporting and a dashboard that you and your staff can log into at any time to view results as well as your current search engine rankings and traffic reports. No other legal marketing agency offers such a robust set of services and tools. Gold Citation Silver - Citation Plan: Bronze- Citation Plan: Plan: √ 75+ local listing citations √ 25+ local listing citations √ 175+ local listing citations (Google, Yahoo, Bing, etc.) (Google, Yahoo, Bing, etc.) (Google, Yahoo, Bing, etc.) √ 25 + Legal Listings (HG.org, √ 10 + Legal Listings √ 50 + Legal Listings (HG.org, LawInfo, Bestlawyers.com, etc.) (HG.org, LawInfo, LawInfo, Bestlawyers.com, etc.) Bestlawyers.com, etc.) √ 25 Web 2.0 Properties √ 50 Web 2.0 Properties (Wordpress.com, disgus, ted.com, √ Data Aggregators (Wordpress.com, disgus, ted.com, etc.) (Neustar, Localeze, InfoUSA, etc.) Acxiom, etc.) √ Data Aggregators √ Data Aggregators (Neustar, (Neustar, Localeze, InfoUSA, √ Monthly reporting and dashboard Localeze, InfoUSA, Acxiom, etc.) Acxiom, etc.) √ Monthly reporting and dashboard √ Monthly reporting and dashboard $750/mo $500/mo $250/mo

SEO – Offsite - Content Marketing/ Blogging Content marketing is two fold; adding written content pages to your site (AOP or GEO specific) as well as blogging. Blogging is building reputation through careful thought leadership by writing and posting content online to a targeted audience. This is THE place to be the leader in your practice area and is known as “white hat SEO”. It’s quite effective in increasing the firm’s website ranking, trust factor and overall search position. Features: √ Custom written page and blog content √ All writers have JD’s – legally competent and US based √ Syndicated to your LinkedIn, Twitter, Google+ and firms Facebook pages √ Easy to use portal for self-posting – and training √ Posting in unlimited LinkedIn Groups √ Project manager assigned to work with you on topics and recommendations √ No content posted without approval

SEO – Offsite – Blogging/Social Media Marketing Pricing All of the below plans include monthly reporting and a dashboard that you and your staff can log into at any time to view results as well as your current search engine rankings and traffic reports. No other legal marketing agency offers such a robust set of services and tools. Gold Content Plan: Silver Content Plan: Bronze Content Plan: √ 4 blogs per month √ 2 blogs per month √ 1 blogs per month Examples: Focus on various Examples: Focus on various Examples: Focus on various practice areas practice areas. practice areas. √ 4 Social posts per week √ 3 Social posts per week √ 1 Social posts per week √ Unlimited syndication √ Unlimited syndication √ Unlimited syndication Examples: LinkedIn groups or Examples: LinkedIn groups or Examples: LinkedIn groups or profile pages, Facebook, profile pages, Facebook, profile pages, Facebook, Twitter… Twitter… Twitter… $1500/mo $850/mo $500/mo

SEO - Reporting and Monitoring Full SEO Monthly Reporting √ On-site SEO reporting showing errors and fixes √ Citation tracking by location √ Organic, maps & mobile search rankings √ Keyword ranking by location and keyword √ Rankings by each search engine √ Site traffic reporting (Google Analytics) √ Social Media tracking √ Reputation Management (review monitoring) √ 404 error monitoring Monthly reporting conference call and 24x7 account management access

SEM (PPC – Pay Per Click) Google AdWords is one of the fastest and most cost effective way to drive meaningful traffic to your website. With our proven conversion tracking and our access to Google directly as a preferred partner, we can produce desired results. Campaign Set-up We will employ best practices and standards throughout the entire campaign. Each AOP (area of practice) will be broken out into its own campaign, with independent budgets. The benefits of this set-up are: √ Allows less expensive keywords to run 24x7 without regard for more expensive keywords √ Tight control over more expensive keywords improves efficiency and saves money √ Makes data analysis easy to understand

SEM (PPC – Pay Per Click) (con’t) Keywords We will focus on creating a detailed keyword list to bring relevant traffic to your website. Typically, keyword lists range from 50 – 1000’s of keywords, based on the aforementioned budget. The number of keywords is based upon each specific area of practice, budget, and cost per lead expectations. Our team uses their experience in law firm marketing, information provided by you and your website to generate a detailed keyword list tailored to your practice.

SEM (PPC – Pay Per Click) (con’t) Ad Copy Ad copy is continually tested by running two or three ads for any given keyword and relevant to the keyword being searched. We test ad copy for a number of the areas including those listed below: √ Offers √ Call to action √ Headline √ Emotional content vs factual Local Targeting Targeting your market is very important as it affects every aspect of the campaign.

SEM (PPC – Pay Per Click) (con’t) Mobile strategy Mobile devices form an essential and increasingly significant part of any paid search campaign. In your market today, approximately 60% of the search traffic is mobile. We will utilize mobile bid adjustments to fully optimize mobile traffic. Mobile ads with “click to call” ability enabled are an essential part of the campaign strategy.

SEM (PPC – Pay Per Click) Monitoring and Tracking Mobile strategy Conversion Tracking Measuring the number of calls and sales received (conversions) is a key metric. If you charge a consult fee, this can be used to measure RIO. If you offer free consults, I will work with you to understand your numbers once we have some results to look at. We typically measure all contact form fills, phone calls, emails and users on the website for greater than 30 seconds. This data drives key decisions as it relates to the performance and customization of your campaign. Reporting You will have direct access to our state of the art tracking dashboards for call tracking and full PPC tracking. We will provide a monthly summary campaign report for you to monitor progress. In addition, we will have regular progress calls on a monthly basis. You will also have full real time access to our reporting tool, where you can take a high level view or get as in depth into the numbers as you want at any time.

Expected Results A personal injury firm in NYC that we recently finished a full website re-build for and launched an SEO campaign around 4 different offices has seen amazing results. This is a direct comparison of the last 180 days v. the 180 days prior. The site is designed to convert and has our live chat installed. Quote from the client: “Hi Steven – This is about the 4th *** lead in the last week through the website. So whatever we’re doing in terms of SEO on ***, we should keep doing, or even re-allocate additional resources to it.” * Data direct from Google Analytics

Expected Results • Another personal injury, tort and comp firm. 10% would have been a victory for the client, 36% are giant numbers for a mature website. This data is June 1 to October – comparing year over year. * Data direct from Google Analytics

Expected Results Another website we recently launched. This time we are displaying data over a 4 month period of time to better illustrate the month over month growth. These numbers speak for themselves, and are irrefutable evidence of success, best practice execution and healthy local SEO and content marketing. * Data direct from Google Analytics

Expected Results It’s one thing to be able to demonstrate initial increase in SEO position, it’s another to be able to show results over a 4+ year period. There are plenty of algorithm shifts with the search engines to navigate. This is especially impressive given the client is located in NYC; a volatile search market. * Data direct from Spyfu.com – an independent auditing tool

Expected Results Same client as the previous slide showing recent traffic increases. * Data direct from Google Analytics

Expected Results

Facebook & Instagram Facebook advertising is one of the fastest and most cost effective way to drive meaningful traffic to your firm’s website, and to retarget visitors that have not yet converted. With our proven ideas, conversion tracking and our reporting, we can produce desired results. Campaign Set-up and on-going management This is not a set it and forget proposition. We will employ best practices and standards throughout the entire campaign setup – including: √ Custom tracking & retargeting pixels (multiple) installed on your website √ Design custom display ads (up to 10) and provide you with proofs √ Upload content such as text posts, video and ads √ Select and constantly monitor geographic performance √ Boost 1 blog per month to a custom audience (written blog content included in your SEO plan) √ Post twice a week with syndicated content √ Send “like our page” request to audience members who have liked ads and posted content √ Custom hast tag creation for posts and ads

Reporting – integrated with PPC reporting Our reporting is second to none, complete with a full dashboard you will have full access to. You are able to print PDF’s on the fly, manipulate date ranges and a whole host of meaningful features. Here are a few of the metrics we will report on: √ Post Date √ Clicks √ Post title w/ thumbnail √ Neg. Feedback √ Engagement √ Paid Impressions √ Impressions √ Org. Impressions √ Likes √ Fan Impressions √ Shares √ Photo Views √ The number of Comments √ Link Clicks

Live Chat √ Increase your leads to appointments ratio by 400%* (*if direct content is made within 1 min of chat completion) √ Professional Law Firm Chat Operators Provided All Day, Every Day (24/ 7/365). These are real live people in the USA trained only in law firm intake. √ Chat Feature Installed on Your Website Our implementation team provides you with a customized HTML script, along with simple instructions to paste into your website code. There is no need to install or manage software. If needed, our technical team can provide installation for you. √ Shadow Box Technology (Proactive Pop-Ups) A proven, highly successful method for inviting website visitors to chat with our professional operators. √ Chat Transcripts Automatically Transmitted to Email and/or Mobile Phone √ Custom Branding We customize chat icons and windows to match your website’s design. √ Custom AOP specific Scripts Chat script is 100% customizable at any time. Adjust as needed to suit your marketing efforts.

Jay Williams-Director of Sales [email protected] (C)954-540-8162 (O)757-502-4896 precisionlegalmarketing.com