Adam Bettcher/Getty Images 10 Books and the Power of Print The History of Books, from Papyrus to Paperbacks The Development of Manuscript Culture The Innovations of Block Printing and Movable Type The Gutenberg Revolution: The Invention of the Printing Press The Birth of Publishing in the United States Modern Publishing and the Book Industry The Formation of Publishing Houses Types of Books CASE STUDY Comic Books: Alternative Themes, but Superheroes Prevail
Trends and Issues in Book Publishing Based On: Making Books into Movies Influences of Television and Film Audio Books Convergence: Books in the Digital Age Books in the New Millennium Preserving and Digitizing Books Censorship and Banned Books GLOBAL VILLAGE Buenos Aires, the World’s Bookstore Capital MEDIA LITERACY AND THE CRITICAL PROCESS Banned Books and “Family Values” The Organization and Ownership of the Book Industry Ownership Patterns The Structure of Book Publishing Selling Books: Brick-and-Mortar Stores, Clubs, and Mail Order Selling Books Online Alternative Voices Books and the Future of Democracy DIGITAL JOB OUTLOOK CHAPTER REVIEW LaunchPad
Bennett Raglin/Getty Images for Hulu PART 4: THE BUSINESS OF MASS MEDIA 11 Advertising and Commercial Culture Early Developments in American Advertising The First Advertising Agencies Advertising in the 1800s Promoting Social Change and Dictating Values Early Ad Regulation The Shape of U.S. Advertising Today The Influence of Visual Design Types of Advertising Agencies The Structure of Ad Agencies
Trends in Online Advertising Advertising in the Digital Age Persuasive Techniques in Contemporary Advertising Conventional Persuasive Strategies The Association Principle CASE STUDY Super Bowl, Supersized: $4.5 Billion in Ad Spending over 50 Years Advertising as Myth and Story Product Placement EXAMINING ETHICS Do Alcohol Ads Encourage Binge Drinking? MEDIA LITERACY AND THE CRITICAL PROCESS The Branded You Commercial Speech and Regulating Advertising Critical Issues in Advertising Advertising and Effects on Children GLOBAL VILLAGE Smoking Up the Global Market Watching Over Advertising Alternative Voices Advertising, Politics, and Democracy Advertising’s Role in Politics The Future of Advertising DIGITAL JOB OUTLOOK CHAPTER REVIEW LaunchPad
Kevin Mazur/WireImage for Parkwood Entertainment/Getty Images 12 Public Relations and Framing the Message Early Developments in Public Relations P. T. Barnum and Buffalo Bill Big Business and Press Agents The Birth of Modern Public Relations The Practice of Public Relations Approaches to Organized Public Relations Performing Public Relations CASE STUDY The NFL’s Concussion Crisis EXAMINING ETHICS Public Relations and Bananas Public Relations Adapts to the Internet Age
Public Relations during a Crisis Tensions between Public Relations and the Press Elements of Professional Friction Give and Take: Public Relations and Journalism Shaping the Image of Public Relations Alternative Voices Public Relations and Democracy MEDIA LITERACY AND THE CRITICAL PROCESS The Invisible Hand of PR DIGITAL JOB OUTLOOK CHAPTER REVIEW LaunchPad Scott Carson/ZUMAPRESS/Newscom
Search
