SUBSKRYB STYLE GUIDE

THISLOGO STYLEGUIDE willshowyouthedetailsneeded tobuildoutmarketingmaterials forSUBSKRYB.

MINIMUM SIZE Thesmallestthelogoshould berepresentedis4”wide.

STYLEGUIDE PRIMARY LOGO SUBSKRYBlogoincludesthepictorialmark,wordmarkandtagline.It hasaluxuriousbutminimalisticdesignthatgivesmodern-simplicity andelegance. Themainlogowillbeusedacrossprimarybrandapplications.This trademarkwillallowforSUBSKRYBtobeeasilyidentifiedthrougout allmarketingapplications.Itisimperativetothebrandthatthelogo alwaysbeappliedwithcareandrespectaccordingtheseguidelines.

STYLEGUIDE SECONDARY LOGOS SUBSKRYBsubmarkorwordmarkcanbeusedtoreplacetheprimary logo,butshouldneverbeusedinconjunctionwiththeprimarylogo. SUBMARK A.Whiteoverblack B.Whiteovereastbayblue C.Blackoverwhite D.Eastbayblueoverwhite W ORDMARK A.Black B.White C.Eastbayblue

A. B. C. D. A. B. C.

STYLEGUIDE LOGO ORIENTATION AND USAGEGUIDELINES LOGO ORIENTATIONS SUBSKRYB logoorientationshouldbeportraitandlandscapeonly asindicatedbelow: Portrait Landscape

DO -Useourofficial,unmodifiedSUBSKRYBlogotorepresentourbrand. -MakesurethetipofSispointedleftandright. -Allowforatleast150%bufferspacearoundthelogo. DON’T

STYLEGUIDE COLOURUSAGE ThecolourusageforSUBSKRYB’sprimarylogoisblack,whiteand eastbayblue.Thesilverprimarylogocanbeusedonanyneurallight coloursaslong asitfollowsthe logo orientationsand usage guidelines.





STYLEGUIDE TYPOGRAPHY Whenusedconsistently,typographyisapowerfulbrandtool.Theset oftypefacesoutlinedbelow conveysthe timelessand premium aspectsofthebrandandshouldbeusedinallapplicationspossible. MONTSERRATBOLD ABCD EFGH IJKL M N O PQ RSTUV Useforheadlines W XYZ Uppercase AaBbCcDdEeFfGgHh UBUNTUREGULAR IiJjKkLlMm NnOoPp ANDLIGHT QqRrSsTtUuVvWw XxYyZz Useforbodycopy Sentencecase

STYLEGUIDE COLOURPALETTE Colourisanintegralpartofbrandidentity.Whenusedconsistency,a colourpalettewillnotonlycreateafamiliarfeelingforclients,butit alsoservespsychologicalpurposebycommunicatingafeeling. 50% EASTBAYBLUE 20% 30% BLACK CMYK79,64,39,21 RGB66,83,107 CMYK75,68,97,90 HEX#42536B RGB0,0,0 HEX#000000 W HITE CMYK0,0,0,0 RGB255,255,255 HEX#FFFFFF

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