Sky High Style Guide

THISLOGO STYLEGUIDE willshow youthedetailsneeded tobuildoutmarketingmaterials forSkyHighClothiers.

MINIMUM SIZE Thesmallestthelogoshould berepresentedis4”wide.

STYLEGUIDE PRIMARY LOGO SkyHigh Clothierslogoincludesthewordmarkand tagline.Ithasa luxuriousbutminimalistic design thatgivesmodern-simplicityand elegance. The main logo willbe used acrossprimarybrand applications.This trademark willallow forSky High Clothiersto be easily identified througoutallmarketingapplications.Itisimperativetothebrandthat the logo alwaysbe applied with care and respectaccording these guidelines.

STYLEGUIDE SECONDARY LOGOS SkyHighClothierssubmarkorwordmarkcanbeusedtoreplacethe primarylogo,but should never be used in conjunction with the primarylogo. W ORDMARK A.Black B.Skyblue C.W hite

A. B. C.

STYLEGUIDE LOGO USAGEGUIDELINES DO -Useourofficial,unmodifiedSkyHighlogotorepresentourbrand. -Allowforatleast150%bufferspacearoundthelogo.

DON’T

STYLEGUIDE COLOURUSAGE ThecolourusageforSkyHighClothiersprimarylogoisskyblue,black andwhite.





STYLEGUIDE TYPOGRAPHY W henusedconsistently,typographyisapowerfulbrandtool.Thesetof typefacesoutlinedbelow conveysthetimelessandpremium aspectsof thebrandandshouldbeusedinallapplicationspossible. MONTSERRATBOLD ABCD EFGH IJKL M N O PQ RSTUV Useforheadlines W XYZ Uppercase MONTSERRAT AaBbCcDdEeFfGgHh REGULARANDLIGHT IiJjKkLlMm NnOoPp QqRrSsTtUuVvW w Useforbodycopy XxYyZz Sentencecase

STYLEGUIDE COLOURPALETTE Colourisan integralpartofbrand identity.W hen used consistency,a colourpalettewillnotonlycreateafamiliarfeelingforclients,butitalso servespsychologicalpurposebycommunicatingafeeling. 50% BLACK 25% SKYBLUE CMYK75,68,97,90 RGB0,0,0 CMYK40,3,4,0 HEX#000000 RGB134,205,234 HEX#86CDEA 25% W HITE CMYK0,0,0,0 RGB255,255,255 HEX#FFFFFF