Rely Construction Style Guide

THIS LOGO STYLE GUIDE will show you the details needed to build out marketing materials for Rely Construction.

MINIMUM SIZE The smallest the logo should be represented is 4”wide.

STYLE GUIDE PRIMARY LOGO Rely Construction logo includes the pictorial mark, and wordmark. The main logo will be used across primary brand applications. This trademark will allow for Rely Construction to be easily identified throughout all marketing applications. It is imperative to the brand that the logo always be applied with care and respect according to these guidelines. DOWNLOAD LOGO FILES

STYLE GUIDE SECONDARY LOGO Rely Construction submark or wordmark can be used to replace the primary logo but should never be used in conjunction with the primary logo. SUBMARK A. White B. Black C. Yellow D. Dark Green WORDMARK A. White B. Black C. Yellow D. Dark Green

A. B. C. D. A. B. C. D.

STYLE GUIDE LOGO ORIENTATION AND USAGE GUIDELINES LOGO ORIENTATIONS Rely Construction logo orientation should be portrait and landscape only as indicated below: PORTRAIT LANDSCAPE

DO - Use our official, unmodified Rely Construction logo to represent our brand. - Allow for at least 150% buffer space around the logo. - Clearspace around the logomark should always be equivalent to 1/3 of the width of the logomark. - The minimum size the logomark may be used for print applications is .4” (10mm) wide and for digital applications, the minimum size is 45 pixels wide. CLEARSPACE

DON'T

STYLE GUIDE COLOUR USAGE The colour usage for Rely Construction primary logo is gold, yellow and dark green. The primary logo can be used on any neural light colours as long as it follows the logo orientations and usage guidelines.





STYLE GUIDE TYPOGRAPHY When used consistently, typography is a powerful brand tool. The set of typefaces outlined below conveys the timeless and premium aspects of the brand and should be used in all applications possible. TT RAMILLAS ABCDEFGHIJKL MNOPQRSTUV Use for headlines WXYZ Upper case Aa Bb Cc Dd Ee Ff Gg Hh DOWNLOAD HERE Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww INTER Xx Yy Zz Use for headlines Upper case DOWNLOAD HERE

STYLE GUIDE PRIMARY COLOUR PALETTE Colour is an integral part of brand identity. When used consistency, a colour palette will not only create a familiar feeling for clients, but it also serves psychological purpose by communicating a feeling. DARK GREEN YELLOW CMYK 47, 0, 20, 81 CMYK 0, 21, 100, 0 RGB 22, 42, 34 RGB 55,44, 0 HEX #1A3127 HEX #FFC900 BLACK WHITE CMYK 75, 68, 97, 90 CMYK 0, 0, 0, 0 RGB 0, 0, 0 RGB 255, 255, 255 HEX #000000 HEX #ffffff