OTBx Air Logo Style Guide

THISLOGO STYLEGUIDE willshow youthedetails neededtobuildout marketingmaterials forOTBxAir.

MINIMUM SIZE Thesmallestthelogoshould berepresentedis4”wide.

STYLEGUIDE PRIMARY LOGO OTBxAirLogo(logodescription/meaning) The main logo will be used across primary brand applications.Thistrademarkwillallow forOTBxAirto be easilyidentifiedthrougoutallmarketing applications.Itis imperativetothebrandthatthelogoalwaysbeappliedwith careandrespectaccordingtheseguidelines.

STYLEGUIDE SECONDARY LOGOS OTBxAirsubmarkcanbeusedtoreplacetheprimarylogo, butshould neverbeused inconjunctionwiththeprimary. SUBMARK A.Blackwithskyblueicon B.Allblackicon C.Whitewithskyblueicon D.Allwhiteicon E.Blackonly F.Whiteonly G.Skyblueonly

A. B. C. D. E. F. G.

STYLEGUIDE LOGOORIENTATION ANDUSAGEGUIDELINES LOGOORIENTATIONS OTBx Airlogo orientation should be landscape only as indicated below: Landscape

DO -Useourofficial,unmodifiedOTBxAirlogotorepresent ourbrand. -Allow foratleast150%bufferspacearoundthelogo. DON’T

STYLEGUIDE COLOURUSAGE ThecolourusageforOTBxAirprimarylogoisblack,whiteand skyblue.





STYLEGUIDE TYPOGRAPHY Whenusedconsistently,typographyisapowerfulbrandtool. Thesetoftypefacesoutlinedbelow conveys the timeless andpremium aspectsofthebrandandshouldbeusedinall applicationspossible. ROBOTOBOLD ABCDEFGHIJKL M NOPQRSTUV Useforheadlines W XYZ Uppercase AaBbCcDdEeFfGgHh POPPINSREGULAR IiJjKkLlMm NnOoPp QqRrSsTtUuVvWw Useforbodycopy XxYyZz Sentencecase

STYLEGUIDE COLOURPALETTE Colourisanintegralpartofbrandidentity.Whenused consistency,acolourpalettewillnotonlycreateafamiliar feelingforclients,butitalsoservespsychologicalpurpose bycommunicatingafeeling. 50% SKYBLUE 20% 30% BLACK CMYK69,15,0,0 RGB0,173,239 CMYK75,68,97,90 HEX#00ADEF RGB0,0,0 HEX#000000 WHITE CMYK0,0,0,0 RGB255,255,255 HEX#FFFFFF

SOCIAL MEDIA MOOD