Art Wonders Style Guide

THISLOGO STYLEGUIDE willshow youthedetails neededtobuildoutmarketing materialsforArtWonders.

MINIMUM SIZE Thesmallestthelogoshould berepresentedis4”wide.

STYLEGUIDE PRIMARY LOGO ArtWonderslogoincludesthepictorialmarkandwordmark. The main logo will be used across primary brand applications.Thistrademarkwillallow forSUBSKRYB tobe easilyidentifiedthrougoutallmarketing applications.Itis imperativetothebrandthatthelogoalwaysbeappliedwith careandrespectaccordingtheseguidelines.

STYLEGUIDE SECONDARY LOGOS ArtWonderssubmarkorwordmarkcanbeusedtoreplace theprimarylogo,butshouldneverbeusedinconjunction withtheprimarylogo. SUBMARK A.DarkBrown B.Black C.W hite W ORDMARK A.Yellow B.DarkBrown C.Black D.W hite

A. B. C. A. B. C. D.

STYLEGUIDE LOGO USAGEGUIDELINES DO -Useourofficial,unmodifiedArtWonderslogotorepresent ourbrand. -Allow foratleast150%bufferspacearoundthelogo.

DON’T

STYLEGUIDE COLOURUSAGE ThecolourusageforArtWondersprimarylogoisyellow and darkbrown.Theprimarylogocanbeusedonanyneurallight coloursaslongasitfollowsthelogousageguidelines.





STYLEGUIDE TYPOGRAPHY W henusedconsistently,typographyisapowerfulbrandtool. Thesetoftypefacesoutlined below conveys the timeless andpremium aspectsofthebrandandshouldbeusedinall applicationspossible. MONTSERRATBOLD A BCD EFGH IJKL M N O PQ RSTU V Useforheadlines W XYZ Uppercase MONTSERRAT AaBbCcDdEeFfGgHh REGULAR IiJjKkLlMm NnOoPp QqRrSsTtUuVvW w Useforbodycopy XxYyZz Sentencecase

STYLEGUIDE COLOURPALETTE Colourisanintegralpartofbrandidentity. W henusedconsistency,acolourpalettewillnotonlycreate afamiliarfeelingforclients,butitalsoservespsychological purposebycommunicatingafeeling. 30% 20% YELLOW BLACK CMYK1,27,99,0 CMYK60,40,40,100 RGB254,190,16 RGB0,0,0 HEX#FEBE10 HEX#000000 30% 20% DARKBROW N W HITE CMYK47,82,74,73 CMYK0,0,0,0 RGB61,16,16 RGB255,255,255 HEX#3D1010 HEX#FFFFFF