TCC Logo Style Guide

THISLOGO STYLEGUIDE willshow youthedetailsneeded tobuildoutmarketingmaterials forTCC.

MINIMUM SIZE Thesmallestthelogoshould berepresentedis 4”wide.

PRIMARY LOGO TCC logo includes the logomark and logotype.Ithas a luxuriousbutminimalisticdesignthatgivesmodern-simplicity andelegance. Themainlogowillbeusedacrossprimarybrandapplications. This trademark willallow forTCC to be easily identified througoutallmarketing applications.Itisimperativeto the brandthatthelogoalwaysbeappliedwithcareandrespect accordingtheseguidelines.

SECONDARY LOGOS TCCsubmarkorwordmarkcanbeusedtoreplacetheprimary logo,butshouldneverbeusedinconjunctionwiththeprimary logo. SUBMARK A.CoralTCC B.TealTCC C.BlackTCC D.W hiteTCC WORDMARK A.Coral B.Teal C.Black D.W hite

SUBMARK A. B. C. D. WORDMARK A. B. C. D.

LOGO USAGEGUIDELINES DO -Useourofficial,unmodifiedTCClogotorepresentourbrand. -Allow foratleast150% bufferspacearoundthelogo.

DON’T

COLOURUSAGE ThecolourusageforTCC’sprimarylogoiscoral,teal,black andwhite.Thecoralprimarylogocanbeusedonanyneural lightcoloursaslongasitfollowsthelogousageguidelines.





TYPOGRAPHY W henusedconsistently,typographyisapowerfulbrandtool. Thesetoftypefacesoutlined below conveysthetimelessand premium aspectsofthe brand and should be used in all applicationspossible. LORAREGULAR ABCDEFGHIJKL M NOPQRSTUV Useforheadlines W XYZ Uppercase AaBbCcDdEeFfGgHh GOTHAM LIGHT IiJjKkLlMm NnOoPp AND REGULAR QqRrSsTtUuVvW w XxYyZz Useforbodycopy Sentencecase

COLOURPALETTE Colourisanintegralpartofbrandidentity.W henusedconsistency, acolourpalettewillnotonlycreateafamiliarfeelingforclients,but italsoservespsychologicalpurposebycommunicatingafeeling. 50% TEAL 20% CMYK68,14,39,0 RGB80,169,164 HEX#50A9A4 CORAL 15% 15% CMYK2,76,75,0 BLACK WHITE RGB236,99,74 HEX#EC634A CMYK75,68,97,90 CMYK0,0,0,0 RGB0,0,0 RGB255,255,255 HEX#000000 HEX#FFFFFF