Arts Incubator Feasibility Study - Arts Council Wood Buffalo

SPACE Casa was designed to provide appropriate space for the creation and presentation of works of art from artists working in all disciplines. Each space is designed and equipped to accommodate the unique requirements of specific arts practices. Space can be booked for classes, workshops, performances, lectures, film screenings and special events. Room bookings are coordinated by the Facility Operations Manager and spaces are assigned based on intended use and numbers. Arts-based programming will have booking priority. The new facility will accommodate; Exhibition gallery and prep space, 2D and 3D Classrooms and Studios, Kiln Room, 3D Tech Room and Woodworking Workshop, Textile Studio, Dance Studio, Music Theatre and Music Rehearsal Studio, Dressing Rooms, Meeting Rooms, Administration Space, Multipurpose Rehearsal Space, University of Lethbridge Conservatory Music Classroom and University of Lethbridge Conservatory Music Practice Rooms. This table comes from the AAC 2015 Annual Report which illustrates that after one year of operation in the new CASA building a total of 81,499 visits to the centre were realized in each of the spaces in the building. This is an impressive number that validates the need for an arts centre of this size in Lethbridge. That number in 2019 grew to 168,082. 38 Create Enhance Sustain

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LETHBRIDGE COMMUNITY ARTS CENTRE AVAILABLE PARKING ROTARY SQUARE 40 Create Enhance Sustain

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FINANCIAL Funding for the $20.7 million project includes $6 million from the Building Canada Fund – Communities Component (with $3 million provided by both the Federal Government and Alberta Transportation under BCF-CC), $14.5 million from the provincial Municipal Sustainability Initiative (administered by Alberta Municipal Affairs) and $200,000 from the City of Lethbridge. \"We're pleased to support local priorities and build communities through the Municipal Sustainability Initiative,\" says Greg Weadick, Associate Minister of Alberta Municipal Affairs and MLA for Lethbridge-West. \"Facilities like CASA bring together families and neighbours while they enrich lives, entertain and create more vibrant economies.\" CASA will allow for students of all ages to learn and explore many different mediums of art, drama, music, dance, yoga and more. It will become home to many local groups and events. OUTREACH TO COMMUNITY A functional program was developed for the Community Arts Centre and the former IGA store site on 3rd Avenue South between 7th and 8th Street was chosen, as the user groups had expressed a strong desire to stay in the downtown. CASA has had an enormous positive impact on the community during its 7 years of existence. In addition to being a gathering spot for the community, CASA provides space for individuals to engage in creative pursuits and expression. Local and regional artists or artists with a tie to their community, are enjoying exhibition opportunities delivered by the Gallery program at CASA. Local non-profit groups chose to meet and host events at CASA. CASA continues to provide low-cost opportunities for community members to take art classes, develop art practices in their preferred mediums and exhibit art works in gallery and auxiliary spaces visited by thousands of people each year. In addition, CASA is the home of many local art groups and guilds who use the facility for meetings, rehearsals, performances, lectures, fundraisers, classes, demonstrations and markets. 42 Create Enhance Sustain

SUMMARY ASSESSMENT The Allied Arts Council of Lethbridge (AAC) was established on March 20, 1958 and works to encourage, coordinate and promote the arts in Lethbridge & area. the AAC coordinates numerous events and projects in Lethbridge including Arts Days, Professional Development, Mayor's Luncheon for Business and the Arts and Christmas at Casa. AAC Works is a fine art & fine craft retail boutique that promotes locally created works to the community. The AAC manages Casa, a unique Community Arts Centre in Lethbridge, that provides communal studio space, accessible arts education and event/meeting space for arts groups. The population of Lethbridge is 104,482 from their 2019 municipal census. \"Our local arts community has been waiting for this day for a long time. For decades to come, this new arts facility will be a significant cultural and economic asset for downtown Lethbridge and for the entire community,\" says Mayor Rajko Dodic. Along with the Allied Arts Council, who will be overseeing the facility, the University of Lethbridge is also a major partner with its Music Conservatory moving to this facility. \"We are extremely proud of U of L Music Conservatory Director Peggy Mezei and her team, and their achievements as they move in to CASA's bright and beautiful space,\" says Dr. Mike Mahon, the U of L's President and Vice-Chancellor. \"Our commitment to the community takes on many forms and being such an integral part of the CASA group is something we are very pleased to be a part of. This new facility will be of great benefit to our present and future Conservatory students, and also to the many members of the arts and culture community who use the facility to express their own creativity.\" The Rotary Clubs of Lethbridge have also provided support to the project which has led to the naming of the Rotary Plaza, the location of many outdoor festivities. Source: casalethbridge.ca 43 Create Enhance Sustain

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Case Study #3: Cape Breton Centre for Arts, Culture and Innovation, Sydney, NS Office: New Dawn Enterprises, 37 Nepan Street, Sydney, NS B1S 6A7 centre.newdawn.ca BACKGROUND Cape Breton Regional Municipality, often referred to as simply CBRM, is Nova Scotia's second-largest municipality and the economic heart of Cape Breton Island. As of 2016 the municipality has a population of 94,285. The municipality was created in 1995 through the amalgamation of eight municipalities located in Cape Breton County. The new Cape Breton Centre for Arts, Culture and Innovation, a project led by New Dawn Enterprises, at the former Holy Angels Convent in Sydney’s historic north end. The convent was purchased for an undisclosed amount by New Dawn Enterprises in 2013, two years after the school closed its doors. After the purchase, New Dawn decided to renovate the building and transform it into a new arts, culture and innovation centre. Renovations began on the George Street building on Sept. 12, 2017. The new centre will include the addition of up to 25 artist studios and a multi-use gallery space. Meals on Wheels and A Better Bite Community Kitchen will also be housed in the location, along with a small café and lounge for tenants of the building. The project is expected to be completed in summer 2019 with doors opening at that time. SPACE 45 Create Enhance Sustain

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The Centre will offer space for four larger arts organization tenants, three meeting/presentation spaces (15 people, 40 people, and 100 people), a cafe and community kitchen, and approximately 22 private studio spaces and 23 furnished spaces in a large open studio. One of the main drivers of this project has been the need to provide affordable, safe, clean, welcoming, and inspiring creation spaces for artists. Often artists are unable to afford even standard below-market rents. Consequently, we continue to learn more about and adapt our rental structure to reflect the actual budgets of local artists for creation spaces. 47 Create Enhance Sustain

Artists renting shared studio space on the fourth floor of The Convent will hone their craft on beautiful, custom desks. FINANCIAL As of April 2018, the $12-million project has received $5 million in federal funding (in Oct. 2017), a provincial investment of $3.2 million, while New Dawn Enterprises contributed $1 million. A fundraising campaign was launched to fund the remainder. The CBRM council denied a $1.5 million funding request to help finance the project. However, in turning down the application for capital funding, councillors did vote to allow the project some tentative tax concessions, also leaving the door open for a possible municipal contribution to the initiative. On March 5, 2019, The Honourable Mark Eyking, Member of Parliament (Sydney-Victoria), announced that the Government of Canada is providing $500,000 in funding to the New Dawn Centre for Social Innovation’s project to create the new Cape Breton Centre for Arts, Culture and Innovation. This announcement was made on behalf of the Honourable Pablo Rodriguez, Minister of Canadian Heritage and Multiculturalism. The support, provided by Canadian Heritage’s Canada Cultural Spaces Fund, will allow the organization to continue the renovation of the former Holy Angels Convent and transform it into a multidisciplinary cultural centre. 48 Create Enhance Sustain

OUTREACH TO COMMUNITY This vibrant new creative space is an accessible venue for artists to create, collaborate, refine and share their work with the public. As part of Creative Canada, the Government of Canada’s vision for our creative industries, the government will be investing in more of these spaces, which serve as incubators for innovation and artist growth. The Cape Breton Centre for Arts, Culture and Innovation has created a regional space to foster economic development in the arts and culture industry. “It is no secret that Cape Breton Island is rich in its artistic and innovation heritage. The contribution provided by Canadian Heritage to the Cape Breton Centre for Arts, Culture and Innovation will enable us to provide a permanent home for more than 150 innovators and artists. It will allow us to rebuild this 130-year-old property for the next 130 years—retaining its character and its presence on George Street but with all of today’s modern systems and conveniences inside. This is a project that will undoubtedly contribute to the ongoing revitalization of the North End, Sydney’s downtown core and the Island.” —Rankin MacSween, Chief Executive Officer and President, New Dawn Centre for Social Innovation Cape Breton Island, rich in natural beauty, relishes in its abundance of artists and creativity – painters, sculptors, musicians, actors, dancers, designers, developers, photographers, videographers, cinematographers, writers and story tellers. The Centre for Arts and Culture aspires to provide a welcoming place in which artists can collaborate, work, develop and hone their craft, and share their work with local and visiting publics in an affordable and modern facility. The Centre for Arts, Culture and Innovation provides studio and workspace for 150 artists and innovators and spaces for workshops, events, and presentations for tenants and for the community. SUMMARY ASSESSMENT The people of Cape Breton understand the importance and impact of culture. According to the Nova Scotia Culture Index 2016, the vast majority say that culture makes them proud of where they live and connects them with other people in their community. Over six in ten believe that cultural organizations are important to their local economies, and three in five residents believe that cultural organizations are critical to the sustainability of their community. The Cape Breton Regional Municipality (CBRM) have been challenged before COVID-19 with ageing demographics, high rates of unemployment, poor determinants of health, apathy and negativity. The CBRM community have realized that the one thing that does not rely on natural resources, major infrastructure investment or pollical will is creativity. Creative minds can turn any challenge into an opportunity. The Cape Breton Centre for Arts, Culture and Innovation is a result of hard work from a community that wanted and needed more space availability for their artists to provide them with more opportunity to practice their performance, visual arts and craft. Source: centre.newdawn.ca 49 Create Enhance Sustain

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Case Study #4: Cape Breton Centre for Craft & Design, Sydney, NS Office : 322 Charlotte Street, Sydney, NS B1P 6T7 capebretoncraft.com BACKGROUND Cape Breton Centre for Craft & Design is a non-profit charitable organization, they are an integral and leading force in the educational, promotional and economic development of the craft sector on the Island with a membership of over 300 individuals and organizations throughout Cape Breton Island. They serve the craft community of Cape Breton Island from beginners and recreational practitioners to highly accomplished professionals, offering instruction as well as resource and support services. Cape Breton Centre for Craft & Design is located in beautiful Downtown Sydney, Nova Scotia. The stunning Gallery Shop contains the work of over 100 Cape Breton artisans. Hundreds of unusual and one-of-a-kind items are on display and available for purchase. The Cape Breton Centre for Craft & Design also hosts exhibitions and a variety of craft workshops throughout the year. Travelling the Cape Breton Artisan Trail Map, as illustrated on the next page, is a way to discover the connections between Cape Breton’s culture and geography and the work of their artisans. On this trail of discovery and natural beauty, anyone can experience all the culture, history, adventure, and charm of the area. The Gallery Shop offers a stunning display of Cape Breton craft in a wide variety of media such as jewelry, visual art, wood and glass products, textiles, pottery and more. There is also a dynamic exhibition space that showcases the latest work of local artisans as well as regional, national, and international exhibitions. Since 1972, The Cape Breton Centre for Craft & Design’s mandate has been to promote excellence in craft and design. The organization has become an integral and leading force in the education, promotion and development of the craft sector in Cape Breton Cape Breton Centre for Craft & Design offers a variety of educational opportunities in both contemporary and traditional craft, promotes and markets Cape Breton craft through exhibitions, special events, and a variety of traditional and social media platforms. Cape Breton Centre for Craft & Design offers camps based on creativity and how important it is to express yourself and let your own true colours shine through. They also include lessons on the importance of the arts, learning, positive attitudes and the environment. The main goal of the camps is to have fun and be creative. 51 Create Enhance Sustain

Cape Breton Centre for Craft & Design Artisan Trail Map illustrating approximate locations of studios 52 Create Enhance Sustain

SPACE Cape Breton Centre for Craft & Design, in collaboration with the Town of Port Hawkesbury, has launched a new craft incubator space, the Customs House, on Granville Street in downtown Port Hawkesbury, where artists learn how to build their craft business skills over a three-year period. The Customs House contains fully equipped studio space for five emerging craft producers working in clay, textiles, and jewelry, as well as a retail space to sell their work. Cape Breton Centre for Craft & Design also have residency programs which are spread throughout the island. In the fall, there have been artists in residence at the Fortress of Louisbourg National Historic Site and the Cape Breton Highlands National Park for six weeks at a time. “This is a very exciting opportunity for emerging craft producers who are looking to grow their craft through business skills development and marketing in a supportive cultural community,” says Lori Burke, Executive Director at Cape Breton Centre for Craft & Design. “As an island-wide organization, we are thrilled to collaborate with the Town of Port Hawkesbury on this important project as we work to expand the creative economy on Cape Breton Island.” Artists in residence have access to fully equipped studios, subsidized studio rent, craft business development support, marketing support, technical mentorship, and opportunities to take their craft to market. The Customs House provides a high-profile platform for craft producers to create and launch new products in a supportive environment as well as an opportunity to share ideas and learn from peers. Applicants must be an emerging craftsperson with design and technical skills, have the beginnings of a marketable craft product line, participate in training and professional development opportunities, want a full-time career as a professional craftsperson and commit to working in the studio for an agreed number of hours per week. 53 Create Enhance Sustain

FINANCIAL Invest Nova Scotia is supporting the growth of the Cape Breton craft sector by increasing access to local artisans’ products and encouraging crafters from outside the province to relocate to the island. Invest Nova Scotia is providing more than $311,000 over three years to the Cape Breton Centre for Craft & Design to support the operations of an established artisan space that provides participants with fully equipped studios, subsidized rent, a retail outlet store, mentorship from artists in residence and offer community-based programs. The Customs House Artisan Incubator in Port Hawkesbury is designed to profile and expand the artisans’ businesses, while making it attractive for crafters across the country to do business in Cape Breton. Invest Nova Scotia supports organizations that are collaborating with their community or sector to create a bigger impact and increased competitiveness and skills that strengthen the economy. “The Cape Breton craft sector has, and will continue, to play an instrumental role in the local economy while preserving Cape Breton culture and supporting tourism. This investment will help to ensure the creative community thrives and expands, while attracting more newcomers to Cape Breton and supporting the buy-local movement through easier access to craft products to both residents and visitors.” Graham Eisenhaur, chair, Invest Nova Scotia “We strive to be an international leader in craft, community innovation and economic development. The Customs House Artisan Incubator with its fully-equipped studio space is designed to attract new residents from outside the province to our rural communities to ensure a next generation of makers on the Island. The success of the program is encouraging and we believe that with the support of Invest Nova Scotia the Cape Breton craft sector will continue to flourish.” Lori Burke, executive director, Cape Breton Centre for Craft and Design. There remain significant challenges for craft businesses. Tourist and cruise revenues are relatively modest as the majority of craft producers are not located in areas that experience cruise markets. Seasonal tourism, business knowledge, tools and time, exposure, and a slow economy are affecting the growth of the craft business on the Island. Quick Facts: Since 2016, Invest Nova Scotia has invested almost $17 million in 16 projects in the agriculture, education, social enterprise and arts and culture sectors. Invest Nova Scotia was created in 2014 as an independent decision-making board for granting economic incentives. OUTREACH TO COMMUNITY Cape Breton Centre for Craft & Design’s Artist in Residence program is well established and the community-based pilot program for engaging apprentices and mentors is meeting with great success. Numerous artists have an interest in these programs which supports expansion into other Island communities. The development of Island-wide apprenticeship opportunities not only supports the growth of the craft sector but also positively impacts the continued growth of the arts in their region. Cape Breton Centre for Craft & Design has recognized that having adequate space to create craft is a challenge faced by many artists. In addition, there are few retail opportunities for emerging artists to sell their products. The Centre helps to develop opportunities for craft creation spaces (incubator space) and retail / wholesale sales. Cape Breton Island’s creative economy has contributed greatly to the health of the Island, both financially and socially. Their craft sector is a fundamental pillar of the Island’s creative economy. Craft producers spanning across every community collaborate and create, producing world-class products and selling them on a local, regional and global markets. This translates to significant economic benefit and enriches the lives of those who live and work on the Island, as well as those who visit Cape Breton. 54 Create Enhance Sustain

SUMMARY ASSESSMENT The people of Cape Breton understand the importance and impact of culture. According to the Nova Scotia Culture Index 2016, the vast majority say that culture makes them proud of where they live and connects them with other people in their community. Over 60% of community members believe that cultural organizations are important to their local economies, and three in five residents believe that cultural organizations are critical to the sustainability of their community. The Cape Breton Regional Municipality (CBRM) have been challenged before COVID-19 with aging demographics, high rates of unemployment, poor determinants of health, apathy, and negativity. The CBRM community have realized that the one thing that does not rely on natural resources, major infrastructure investment or pollical will is creativity. Creative minds can turn any challenge or times of hardship into an opportunity. Cape Breton Centre for Craft & Design have established a successful rural development strategy that incorporates production studios and workshops in less populated parts of Nova Scotia which has greatly benefitted rural economies, a model that can be used in the Fort McMurray Wood Buffalo Region. Crafts compliment and enrich Cape Breton’s tourism product. They add variety, embellish the Cape Breton community, and help increase local and visitor expenditures, highly linked to tourism. Cape Breton Centre for Craft & Design has an excellent Art in Residency program with funding for 5 permanent seats. They continue to develop satellite programing for craft education and continues to engage with indigenous communities and artists. Source:capebretoncraft.com 55 Create Enhance Sustain

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Case Study #5: nvrlnd., Calgary, AB Office : 1048 21 Avenue Southeast, Calgary, AB T2G 1N2 nvrlnd.ca BACKGROUND nvrlnd. is a non-profit arts foundation established in 2017, with a collective goal to provide an open-minded, affordable and safe art space for artists to gather, create, experiment and share their work with the public. The founding members of nvrlnd. saw that there was a very large need in Calgary for smaller venues to host any number of things, whether it's house concerts or gallery shows and to keep those costs at an affordable level for everybody. Rubeling, one of the board members of nvrlnd. said, \"When you don't have those incubational spaces where people can do the work, the works slows down,\" he also said, \"I've noticed, in the creative music thing, if there's nowhere to play the music, people stop writing music. People stop the creative side of it if there's nowhere to present it.\" They talk about the collaborations that have already started to shape in the studios, and the advice, guidance and encouragement that comes from collecting creatives in a space where studio doors are often left open. nvrlnd. strives to help artists find success within their practice by bridging the gap between artistry and entrepreneurship. They are committed to collaborating with artists of multiple disciplines, thinkers and communities to help produce works that explore art, music, technology and sustainability. nvrlnd. sees art is an integral part of the way we see and understand the world around us. They believe that diversity creates opportunities for innovation and amplifies the creative culture mindset at nvrlnd. They are committed to creating an environment that is inclusive to all, by respecting diverse traditions, heritage and unique life experiences. SPACE The insides might not be filled with famous artists, but it’s filled with colourful voices. Each hotel room is now a work space for creatives, making it a most colourful space. The 26 hotel rooms are now studios for 35 interdisciplinary Calgarian artists. The new buzz word for such spaces are art hubs. They used to be known as art collectives. Its a place where a photographer can walk across the hall for help to build a frame, or a painter can walk down a floor to borrow paint, or a tattoo artist can walk the halls for inspiration, etc, etc, etc. Its a community of professionals, who professionalize in creating new realities. It flows naturally. It flows efficiently. It flows collectively and individually. Its proof that artists are professionals, and they too should have safe, tailored spaces, so that they can strive and achieve there best. At their best, we all benefit. 57 Create Enhance Sustain

the hotel. Every studio was once a hotel room that has been turned into creative spaces that are private and available for individual creative practices or small businesses. These ~300 square foot spaces are customized to meet each artist or practitioner’s unique needs and vision. This model evokes a sense of supportive community because of the proximity to others’ spaces while harnessing their creative energies under one roof. the boutique. There is space for events that is versatile, affordable, and customizable while being accessible to the entire arts community and beyond. They also serve the local community and surrounding area by providing a community gathering place. It is a space to facilitate workshops, photo shoots, gallery shows, musical performances, and virtually anything else that can be imagined. the residency. Space for emerging and career divergent artists to work on and hone their practice. nvrlnd., has the unique opportunity to make an important contribution to the landscape of art in Calgary by providing a space for experimental and conceptual artwork that is an alternative for the existing mainstream audience. Unique and unconventional, the residency studio is a dynamic space that can be used in many different ways, involving a wide range of ideas and concepts as well as mixed artistic disciplines. 58 Create Enhance Sustain

FINANCIAL nvrlnd, is run by a volunteer board of five people (Johnsgaard, Cory Nespor, Anna Hall, Ian Brooks and Carsten Rubeling). The project is the second home for the organization after its old space, the Voltage Garage in Marda Loop, was redeveloped. This project has been financed by the board members. All but 3 of the 26 studios are rented out at $425.00 per month, the project is self-sustaining. nvrlnd announced late in 2020 that they are partnering with @calgaryalliedartsfoundation to expand their residency programs in 2021. With aligning ethos of creating accessible studio space for artists, it is a natural fit for both organizations to come together to strengthen the arts within Calgary. The CAAF Residency is a program offered by the Calgary Allied Art Foundation (CAAF)—a non-profit organization that supports and encourages the development of art and culture in Calgary. The residency program was developed to offer studio space to emerging artists in 1-to-3-month durations. CAAF Residencies provide residents an excellent opportunity to make contact with other working artists. During their residency, there may also be opportunities for exhibition, programming and open studio hours. All artists selected for the CAAF Residency are expected to undertake this opportunity professionally, respecting the studio space and their neighbours while acting as a representative of CAAF. OUTREACH TO COMMUNITY A recent article on nvrlnd.’s Facebook page contained the following statement: “Nerverland is the home of Peter Pan. It is a place that only exists if you believe; believing being something that comes easier to non-adults. Believing allows you to create according to what you can think up. This trait is also common in artists, who teach themselves … well, to believe in themselves and believe in the capacity to make things into something different, something other than what most currently see. Thus, it is not astonishing to know that artists are behind the recent nvrlnd. project in Calgary. This undertaking is the result of 5 Calgarian artists who dared to believe that this spot could be a playground for artists. They saw the value in this space, and knew that those who also believed in such places would find it. And more and more… people are finding nvrlnd.” SUMMARY ASSESSMENT nvrlnd. has a successful artist residency program that will be expanding in 2021 to keep up with the demand. There is a huge need in Calgary to provide affordable art spaces in addition to providing smaller community gathering places to host any number of events, such as facilitating workshops, photo shoots, gallery shows, musical performances and more. The studio is located on the first floor at nvrlnd. The artist residency program at nvrlnd. provides the opportunity for artists to work outside of the usual environments and is founded on the pillars of artist partnership, idea generation, and knowledge sharing all with the goal of nurturing art and creativity in Calgary. The foundation prides itself on providing a unique space for experimental and conceptual practices that challenges the fine arts status quo. Unconventional and provocative, the residency studio unparalleled. It is a dynamic and flexible space that is fully-customizable for any artist or discipline. Source: nrvlnd.ca 59 Create Enhance Sustain

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Additional Case Study: ARTSCAPE, TORONTO, ON Artscape Head Office : 130 Queens Quay E., Suite 423, 4th Floor, East Tower, Toronto, ON, M5A 0P6 artscape.ca Artscape Daniels Spectrum Artscape Daniels Launchpad Artscape Wychwood Barns Artscape Sandbox Artscape Gibraltar Point Artscape Weston Common BACKGROUND Artscape is made up of a group of not-for-profit organizations with a mission to make space for creativity and transform communities. To fulfill their mission and vision, they engage in social enterprise in the following fields: real estate development; property management; performance and event services; consulting and knowledge exchange; artistic programming and community animation; and creative entrepreneurship development. Over more than 30 years, Artscape has evolved from a Toronto-based affordable artist studio provider to a global leader in creative placemaking, a practice that leverages arts and culture as a catalyst for community and urban development. Artscape Venues is owned and operated by Artscape. Artscape’s projects, programs and services are designed to help creatives thrive while enhancing the communities around them to become more vibrant, inclusive and resilient. Artscape is best known for its work as the developer/operator of a growing portfolio of 14 unique cultural facilities in Toronto (Six will be highlighted in this study)—including community cultural hubs; multi-purpose creative spaces; artist live/work studio spaces; and 44 performance, exhibition and event spaces, including six that it operates directly. Artscape’s work is accomplished through a range of social enterprises focusing on: • real estate development • affordable housing and property management • performance and event facility management • makerspace management • creative entrepreneurship development • community animation and youth empowerment programming • knowledge transfer, research and consulting services 61 Create Enhance Sustain

SPACE Artscape Daniels Spectrum Daniels Spectrum is a beacon for arts, culture and community in the heart of the Regent Park neighbourhood in Toronto’s downtown east, just minutes from Yonge-Dundas Square. The building features modern lines, bright and airy communal spaces, and a rainbow-hued façade that is inspired by the flags of the world. Daniels Spectrum has been designed to LEED Silver standards. There main event space, Ada Slaight Hall is perfect for conferences, trade-shows, performances, weddings, speaker series and celebrations. It features a 284-person retractable seating unit, robust technical systems, partition walls that can divide the space into 3 smaller areas, and a green room. The adjacent Artscape Lounge and Terrace, featuring wall-to- wall windows and a built-in bar, is the perfect auxiliary space for cocktails, receptions, breakfasts and registration. The Artscape Lounge can be booked separately for smaller events. Up to 500 Guests: Ada Slaight Hall: 5,834 sq. ft. Artscape Lounge & Terrace: 2,048 sq. ft. and the The Courtyard: 4,000 sq. ft. Best Uses of the Space: Fashion Shows, Holiday Parties, Private Screenings, Panel Discussions, and Comedy Shows Artscape Daniels Launchpad Artscape Daniels Launchpad is a state-of-the-art, 30,000 square foot hub for art and design entrepreneurship that welcomes creatives from all disciplines to come together as a community to learn, create work, collaborate and thrive in their creative practices. Located at 130 Queens Quay E, and overlooking Sugar Beach, Artscape Daniels Launchpad is part of Daniels Waterfront-City of the Arts, a new development on the waterfront bringing residential, educational institutions, arts organizations and retail to what was formerly industrial and underused. This building houses Sugar Hall, a fully equipped, versatile, 4,800 sq. ft. space, with unobstructed views of Lake Ontario, perfect for hosting corporate events, cocktails, galas, meetings and more. Up to 350 Guests: Sugar Hall: 4,804 sq ft., Board Room: 510 sq. ft., and Meeting Rooms (3): 132–147 sq. ft. Best Uses of the Space : Conferences, Galas, AGMs, Photoshoots, Yoga + Fitness, Classes, Break-Out, Workshops, 62 Create Enhance Sustain

and Virtual Reality Game Night Artscape Wychwood Barns Artscape Wychwood Barns is a former streetcar facility that has been transformed into a hub for arts, community and the environment in midtown Toronto. Since opening in 2008, Artscape Wychwood Barns has become one of the city’s most popular event venues. Its soaring ceilings, abundant natural light and architectural detailing create a dramatic backdrop for all kinds of events. The Barns is home to artist studios, not-for-profit organizations, a community gallery and a popular farmers’ market. Our main event space, the Covered Street Barn, features a full-length skylight, glass garage-style doors and original exposed brick, making it the ideal spot for vendor markets, galas, weddings, festivals and conferences. The adjacent Christie Open Air Courtyard can be added on for an indoor-outdoor vibe and the attached The Peter MacKendrick Community Gallery makes for an incredible auxiliary space for wedding parties or VIPs. The venue features in-house tables, chairs, and basic AV equipment. Up to 600 Guests: Covered Street Barn: 7,680 sq. ft., Christie Open Air Courtyard: 3,000 sq. ft., and The Peter MacKendrick Community Gallery: 566 sq.ft. Best Uses of the Space: Brand Activation Events, Bachelor/ette Parties, Personal Stylist, Seminars, Live Music/Band, Mixology Classes, and All Hands Meetings Artscape Sandbox Artscape Sandbox is a chic performance and event venue located in the heart of the Entertainment District, just steps from the TIFF Bell Lightbox. A truly a-la-carte venue, Sandbox provides the space and, with the guidance of their professional staff, that enables organizations or individuals to choose the caterers, decor and other details that suit their style. Af Annacacnedsbsuibdlegevte. nTuheisoffufellyrs a spacious lobby, including a well-equipped back of house. With robust tech capabilities, this space is ideal for meetings, panel discussions, product showcases and performances. Up to 200 Guests: 2,880 sq. ft. Best Uses of the Space: Brand Activation Events, Bachelor/ette Parties, Personal Stylist, Seminars, Live Music/Band, Mixology Classes, and All Staff Meetings. 63 Create Enhance Sustain

Artscape Gibraltar Point Artscape Gibraltar Point is a peaceful beachfront arts centre on the Toronto Islands, just a 10-minute ferry ride from downtown. The building is surrounded by over 46 acres of parkland and is steps away from a beautiful sandy beach with stunning views of Lake Ontario. Nearby is the Gibraltar Point Lighthouse, Toronto’s oldest landmark. The facility is brimming with creative energy—home to artist work studios, a busy artist residency program and exciting arts and cultural events. This former island public school features two large indoor spaces - the Beacon Room and the Fireplace Room - which open onto two large lawns, making this year-round venue the perfect spot for staff retreats, parties, festivals, and weddings. The venue boasts a full catering kitchen, wedding suite, furniture and dinnerware, a fire pit, outdoor dance floor and games package. You can access us via the public ferry or charter a boat to our private dock. Up to 1000 Guests: South Lawn: 3,900 sq ft., Beacon/Fireplace: 2,400 sq ft., and West Lawn: 16,000 sq ft Best Uses of the Space: Company Retreats, Escape Rooms (team-building game), Cooking Classes, Engagement Parties, Leadership Off-site Training, and Weddings Artscape Weston Common Artscape Weston Common is a new hub for creativity outside Toronto's downtown core offering a platform for creative talent, a supportive home for creative people and organizations and a place that celebrates the community’s diverse cultural heritage. Just steps from the Weston Go Station and Metrolinx UP Express stop, the facility is easy to access from both downtown and Pearson International Airport. Artscape Weston Common is a collaborative venture, jointly envisioned with the Weston-Mount Dennis community, the City of Toronto and the Rockport Group. This newest edition to Artscape offers three event spaces perfect for an unforgettable wedding, corporate meeting, community event, private celebration or banquet. Up to 170 Guests: Rockport Performance Hall: 1,800 sq. ft., Flex Studio: 779 sq. ft., and Meeting Room: 171 sq. ft. Best Uses of the Space: Community Meetings, Private Celebrations: Birthdays + Baby Showers, Theatre Plays, Showcases, Art Exhibits, and Product Launches. 64 Create Enhance Sustain

FINANCIAL Toronto Artscape Inc.’s 2018 revenue is $12.1 million of which $6.7 million is from properties, membership and programming income, $4.5 million is from grants and management fees, $373 thousand from creative placement lab, and $551 thousand from amortization. OUTREACH TO COMMUNITY Since it began in 1986, Artscape has evolved from an artist studio provider into a leader in “creative placemaking.” This term coined by Artscape has spawned a global field of practice that seeks to leverage the power of art, culture and creativity to be a positive catalyst for community and urban development. Artscape’s approach to creative placemaking engages artists, urban developers, community partners, philanthropists and public policy advocates to advance shared interests and realize shared value. Artscape’s Creative Placemaking Lab builds knowledge and generates innovation in the field. The work of Artscape is managed by a group of related but independent not-for-profit organizations, including Toronto Artscape Inc., Artscape Non-Profit Homes Inc., Toronto Artscape Foundation, Regent Park Arts Non-Profit Development Corporation Inc., and two condominium corporations. Last year, an estimated 500,000 people visited their cultural hubs and facilities to participate in events, activities and celebrations. In 2018, Artscape opened a first-of-its-kind creative entrepreneurship hub on Toronto’s waterfront, with another three new projects under construction. They also engaged in planning to refocus and build their role as an innovator in creative placemaking, both on the local level and as a key contributor to the global creative placemaking movement. In 2018 Artscape venues held over 5000+ EVENTS, 1.1M NON PROFITS SERVED, AND 250K GUESTS 65 Create Enhance Sustain

SUMMARY ASSESSMENT Toronto Artscape believe that thriving artists help build thriving communities. It is therefore one of the cornerstones of Artscape’s work to create and enhance the conditions for artists to thrive. Affordable space for creators is a key part of the equation, but a great deal more is required for artists and communities to truly flourish. In addition to providing affordable space, Artscape is also engaged in delivering programs and services to support the growth of creative people. Key achievements in 2018 include: Thriving Artist Initiative and Index: Artscape advanced its commitment to help artists thrive in 2018 through the development of a comprehensive Thriving Artists Index. This self-evaluation framework will help artists gauge three areas of thriving: Financial Prosperity, Artistic Fulfillment and Personal Well-being. Artscape will work with our tenants, owners and members to begin collecting baseline data in 2019. Affordable Space for Artists: With a growing affordability crisis in Toronto and almost every major city around the world, it is increasingly difficult to find affordable, appropriate space to live and work. Affordable housing is essential to artists facing lower than average incomes typical of a career in the cultural sector. Thanks to innovative partnerships with the City of Toronto and champions in the public and private sectors, Artscape is scaling up opportunities for artists to rent or own affordable live/work studios. Below is a list of accomplishments for 2018. Cost Savings: Artscape provided $3.47M in commercial and residential occupancy cost savings (commercial savings: $2.5M, residential savings: $924,000) to artists, arts organizations and local non-profits. Artscape Daniels Launchpad: Opened in November 2018, Artscape Daniels Launchpad is Toronto’s most exciting collaborative space for creative entrepreneurs, where emerging and established artists, designers and creators from all disciplines can succeed like never before. This 30,000+ sq. ft. one-stop hub offers members coworking and meeting spaces, multidisciplinary creative studios featuring state-of-the-art tools and technology, as well as specialized programs and services designed to support artists in generating income and growing their creative practice. Affordable Space for Arts and Culture in Toronto: In May 2018, a new property tax valuation for “Creative Co-Location facilities” was made law by the Government of Ontario. With their peers at 401 Richmond, Artscape launched an advocacy campaign to advance a solution to skyrocketing commercial property taxes that jeopardized cultural hubs. Their proposal for a new tax subclass was met with support from the Province and Toronto City Council. Eligible projects benefit from a 50% property tax reduction, mitigating future increases. Artscape celebrated this win by hosting an event to thank the City for its support for artists in Toronto. Artist Residencies: Artscape Gibraltar Point continued to be a draw in 2018, welcoming nearly 600 artists, writers and musicians via self-directed and thematic residency programs. Participants visited from every continent, excluding the Antarctic Source: artscape.ca 66 Create Enhance Sustain

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Art Gallery #1: Art Gallery of Alberta (AGA), Edmonton, AB youraga.ca Office: AGA Head Office: 2 Sir Winston Churchill Square Edmonton, Alberta T5J 2C1 Art Gallery of Alberta AGA Lobby AGA Gallery AGA Perspective AGA Wedding Hall AGA Gallery BACKGROUND The Art Gallery of Alberta (AGA) is an art museum in Edmonton, Alberta, Canada. The museum occupies a 8,000 square meters (86,000 sq. ft) building at Churchill Square in downtown Edmonton. The museum building was originally designed by Donald G. Bittorf, and B. James Wensley, although portions of that structure were demolished or built over during a redevelopment of the building by Randall Stout. The art museum was established in 1924 as the Edmonton Museum of Arts. In 1956 the museum was renamed the Edmonton Art Gallery. The museum occupied a number of locations from its establishment in 1924 to 1969. The museum was relocated to its present location and reopened to the public in 1969 at the Brutalist Arthur Blow Condell building. In 2005, the museum was renamed Art Gallery of Alberta. From 2007 to 2010, the art museum underwent a C$88 million redevelopment of its building. The redeveloped building was reopened to the public on January 31, 2010. Its collection includes over 6,000 works, with a focus on art produced in Alberta, and other parts of western Canada. In addition to exhibiting its permanent collection, the museum also hosts travelling exhibitions and offers public education programs. 68 Create Enhance Sustain

SPACE AGA Exterior Form The property is located at Churchill Square, a public square in downtown Edmonton. The building takes up an area of 8,000 square meters (86,000 sq. ft), including 3,000 square meters (32,000 sq. ft) of climate-controlled exhibition spaces. The building was designed by Randall Stouts Architects, Inc., from Los Angeles and San Francisco. The architect chosen to design the AGA building, took inspiration from the city’s unique northern environment and urban grid. Stout juxtaposed angular windows against a winding 190-metre steel ribbon that references the forms of the North Saskatchewan River and Aurora Borealis. The patinated zinc and stainless-steel design was intended to demonstrate the museum's \"commitment to contemporary art\". The building's interior also features an \"aurora\" inspired room. The concept was to include a massive ribbon of stainless steel which wraps around and through the building. Known as ‘The Borealis’, this curvilinear form evokes the Northern Lights, a frequent phenomenon of the Edmonton night sky. The borealis snakes through the gallery’s interior and emerges above the building to form the roof’s canopy, and then drops again to serve as a “snow cone,’ collecting snow and ice. The building includes: • Three floors of premier exhibition space totaling 30,000 sq. feet (2,787 sq. metres) • The Singhmar Centre for Art Education • Zinc Restaurant • Shop AGA • Art Rental and Sales Gallery • 150-seat Ledcor Theatre • Unique facility rental spaces such as Manning Hall, ‘floating’ Borealis Room and the outdoor City of Edmonton Terrace. The Gallery in itself is a work of art that complements and completes the cultural precinct surrounding Churchill Square and solidifies Alberta’s Capital as a world-class city. A restaurant, espresso bar, gift shop, and an educational facility with a 150-seat theatre known as the Singhmar Centre for Art Education. The building includes a rooftop patio known as the City of Edmonton Terrace. 69 Create Enhance Sustain

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FINANCIAL The original budget for the renovation was C$48 million, although it was later increased to C$88 million. OUTREACH TO COMMUNITY After the museum reopened on 31 January 2010, annual memberships for the Art Gallery of Alberta increased, with the museum seeing 30,000 visitors within the first six weeks of reopening. In 2019, AGA had more than 82,079 visitors. SUMMARY ASSESSMENT The Art Gallery of Alberta (AGA) isn’t just a shiny piece of modern architecture in the heart of downtown Edmonton. It’s also one of Canada’s largest art galleries that features everything from Renaissance masters to modern up-and-coming art stars. Give yourself enough time explore all four levels. And don't forget to check out their latest workshops and art classes The AGA has six gallery spaces, a rotating installation in their main hall and more — so let’s break it down! There are 3 gallery spaces on level one (including a dedicated kid gallery), 2 gallery spaces on level two, and the largest exhibit space on the third floor. Frequently, there is also a display on the lower level featuring work from the gallery's Art Rental & Sales or pieces from local artists. Like the look of the AGA during the day? Well just imagine it at night, with some killer themed decorations, music pumping’ and drinks flowing. Refinery is a late-night art party that features one night only installations, live performances, and hands-on projects with a side of good old-fashioned partying. These parties only happen a couple times a year and are worth planning a weekend trip around! Source: youraga.ca 72 Create Enhance Sustain

Art Gallery #2: Remia Modern Art Gallery of Saskatchewan, Saskatoon, SK The Remai Head Office: 102 Spadina Crescent East Saskatoon SK S7K 0L3 remaimodern.org The Remai Art Gallery The Remai Art Gallery site plan The Remai Art Gallery The Remai Art Gallery The Remai Art Gallery The Remai Art Gallery BACKGROUND The Remai Modern, is a public art museum in Saskatoon, Saskatchewan, Canada. The art museum is situated along the west bank of the South Saskatchewan River, at the River Landing development in Saskatoon's Central Business District. The museum measures 11,582 square meters (124,670 sq. ft). Plans to develop a modern and contemporary art museum began in the late 2000s and early 2010s. These plans originated from the expansion and moving plans of the former Mendel Art Gallery, which announced its intention to move to the River Landing development in April 2009. However, in November 2009, the city council of Saskatoon voted to establish a new art museum at the River Landing location. The art museum was formally incorporated on 9 July 2009 as the Art Gallery of Saskatchewan Inc. The new art museum is not considered a direct continuation of the Mendel Art Gallery, although it did inherit its permanent collection after its closure on 7 June 2015. The assets of the Mendel Art Gallery were split between the City of Saskatoon government, and the Art Gallery of Saskatchewan following the Mendel's closure. A civic ceremony to open the museum was held on 21 October 2017, which featured First Nations and Metis performances. On the same day, the Remai Modern hosted its first exhibition, Field Guide. It included select works from the museum’s contemporary collection, as well as the thirteen works donated by Fred Mendel that formed the basis of the Mendel Art Gallery, including works by Lawren Harris, Emily Carr, and David Milne. 73 Create Enhance Sustain

SPACE The Remai Modern Art Gallery The museum property is situated in River Landing, a development area of the Saskatoon's Central Business District, and is positioned in an area that overlooks a bend in the South Saskatchewan River. The building's design is influenced by Frank Lloyd Wright's Prairie style. The design of the building's exterior was based on the region's open prairie landscape, and the barns, field sheds, and silos that occupy that space. The exterior features cantilevered stacks that extend towards the South Saskatchewan River; and its glass and copper mesh exterior. The exterior steel mesh is a solar shading device and provides a shadowing effect on the building as the sun arcs through the sky. The design of the copper patina was inspired by the roof of the Delta Bessborough, a hotel located nearby along the South Saskatchewan River. The building takes up approximately 11,582 square meters (124,670 sq. ft) of space, and is made up of approximately four floors, and an underground parked. The glass walls on the ground floor are intended to provide visitors with a sense of \"transparency between the interior and the outdoors\". The \"openness\" of the prairie landscape was also reflected in the interior design of the building, with the ceiling of the main atrium extending to the fourth level of the building, and its walls being made of glass and overlooking the South Saskatchewan River. The main atrium also features a communal fireplace. The building includes eleven galleries dedicated to exhibiting artworks. The building also includes a in-house cafe, community atrium, a restaurant, a retail store, two learning studios, a 150-seat theatre, rental spaces, a rooftop patio, and a lounge. GALLERIES AND PUBLIC SPACES: 74 Create Enhance Sustain

Roughly 310,000 visitors came to the art museum in 2019, in its second full season of operations. 75 Create Enhance Sustain

FINANCIAL Shortly after the museum opened, the City of Saskatoon was informed that construction for the museum building had exceeded the approved budget by C$2.5 million to C$4 million, due to delays relating to drawing corrections and clarifications. OUTREACH TO COMMUNITY The Remai Modern Art Gallery provide Community Programs that are designed to build relationships and provide the benefits of artmaking to diverse audiences. OFFSITE FAMILY PROGRAMS The SaskTel Remai Modern Art Caravan; offers artmaking for all ages at community events, with artist facilitators to encourage creative exploration through event-specific themes. Activities are adaptable to suit participants of all ages and learning styles. Explore hands-on artmaking at Art Reach events. Our art instructors inspire learning through process by offering a variety of materials and a suggested art project. Art Reach brings art to the community each month at Saskatoon Friendship Inn and Frances Morrison Central Library on a drop-in basis to support quick creative experiences as well as sustained art projects. COMMUNITY OUTREACH Art for Life (supported in part by Affinity Credit Union) partners Saskatoon Community Schools with the museum to encourage strong relationships and lifelong learning. Activities for students are designed to meet the needs of the specific school, including: exhibitions, events, after-school programs and work experience / mentorships / professional development for school staff to increase teacher comfort with incorporating art into everyday curriculum. Creative Communities (supported in part by Dakota Dunes Community Development Corporation) develops an ongoing relationship with a school that focuses on Indigenous teachings and language. Facilitators spend time with the community, working with groups and individuals. Classes attend the museum for exhibition-based experiences and projects develop over time in the classroom in response to the curriculum and to the desires of the students, teachers and community. Health Outreach visits to hospitals, rehabilitation and treatment centers empower and heal through self- expression. Sessions are tailored for participant needs, including bedside art-making, presentations, artist visits, discussions and open group studio sessions. Art Connects features art-based experiences, creative skill-building and mentorships with local artists in collaboration with The Lighthouse Supported Living. Newcomers’ Programs for learning, friendship and broader community connections with newcomer agencies in Saskatoon. Artists share professional art-making techniques and materials, teaching skills and self-confidence through choice-based activities. 65+ Programs includes outreach visits, studio workshops and exhibition tours for creative self-expression and discussion. 76 Create Enhance Sustain

SUMMARY ASSESSMENT Remai Modern’s building was designed to be animated with art and create transformative experiences. The striking new museum sits on the banks of the South Saskatchewan River, offering intimate spaces, dramatic expanses, and stunning views of the South Saskatchewan River and prairie skies. Spanning four levels, Remai Modern has 11 gallery spaces over three floors, learning studios, a theatre, restaurant, store, lounges, play areas and numerous multi-use spaces. Remai Modern, a new museum of modern and contemporary art, opened on October 21, 2017 in Saskatoon, a growing city on the Canadian Prairies. Remai Modern is a direction-setting art museum and gathering place for culture and community. The building includes 11 gallery spaces, a 150-seat theatre, Shift restaurant, outdoor terraces and rooms with stunning views of the South Saskatchewan River. We provide a Canadian and Saskatchewan perspective on global modern and contemporary art movements through a mix of regional, national and international programs. Remai Modern is a thought leader and direction-setting art museum that boldly collects, develops, presents and interprets the art of our time. Their mandate is to enable transformative experiences by connecting art with local and global communities. REMAI MODERN IS... • Defined by artists, and supports their work and vision to the fullest extent. • Committed to interrogating the idea of “modern” from multiple cultural, historical and contemporary positions. • Respectful of Canada’s Indigenous communities and aims to be a leading centre for contemporary Indigenous art and discourse. • A leader in developing new models for sharing knowledge and engaging diverse communities. • A platform for rethinking the role of the 21st-century art museum. • A museum that invites everyone to actively participate in the artistic process. Source: remaimodern.org 77 Create Enhance Sustain

7.0 MARKET DEMAND AND TOURISM This section provides an abstract of market research and statistics that delineates travelers in general and those involved with seeking experience in arts related sites specifically. It summarizes regional findings and trends for both national and provincial bodies where attainable. 7.1 TOURISM IN CANADA In 2019, Canada received a record 22.1 million international tourists from abroad in 2019, surpassing the previous year's record of 21.1 million. This marked the sixth consecutive year of increased tourist arrivals to Canada, with growth in tourist arrivals from both the United States and overseas. The number of tourists from overseas countries (other than the United States) rose to 7.1 million arrivals (+454,000) in 2019, while the number of US tourists to Canada rose to 15.0 million (+554,000). With 679,000 overnight air arrivals to Canada, the United Kingdom remained the largest source country for overseas tourists, followed by France with 589,000 and China with 571,000 trips. Canada generated an annual estimated sum of $96.72 billion in annual visitor expenditures. During this time, Domestic travelers accounted for a total of 78.35 percent or $75.78 billion, while foreigners made the remaining 21.65 percent, totaling $20.94 billion. Tourist to Canada from abroad, Annual 2019 Component of Statistics Canada Catalogue no.11-001-X, Statistics Canada. Table 24-10-0043-01 International tourists entering or returning to Canada, by province of entry 78 Create Enhance Sustain

Travel overseas by Canadians Canadians travelling abroad reached new heights as residents made 12.3 million trips overseas (countries other than the United States) in 2019, surpassing the previous record of 12.2 million set in 2017. This was a 3.2% increase from that in 2018, when Canadian travel overseas had declined 2.2%—which was the first decline in 15 years. Canadian residents returned from 43.8 million trips to the United States in 2019, down 1.3% from 2018. 7.2 TOURISM IN ALBERTA Alberta experiences large volumes of inbound overnight travelers from both the domestic and international market. The key regions of overnight inbound travelers to Alberta include its Canadian neighboring provinces as well as visitors from the United States of America and European and Asian continents. In 2017, there was a total of 36.9 million visitors to Alberta’s destinations by residents of Alberta, other parts of Canada, United States of America, and countries Overseas. During 2017, the tourism industry generated $8.9 billion in expenditures. This represents a 6.1% increase in visitation and 5% increase in tourism generated expenditures compared to the previous year. The majority of trips made to this province were by residents of Alberta by a large margin (83.5%), followed by other Canadian provincial residents (11.0%), other international travelers (2.9%), and lastly American visitors (2.6%). Table 7-1: 2017 Tourism expenditures and visitation in Alberta by market Source: Statistics Canada, International Travel Survey and Travel Survey of Residents of Canada Market of Origin Person-Visits (in 000s) Tourism Expenditures Canada 349,000 $6.8 Billion United States 941 $847 Million United Kingdom 157 $188 Million China 140 $172 Million Japan 73 $132 Million Australia 95 $116 Million Germany 98 $109 Million Sustain 79 Create Enhance

Table 7-2 below shows that; out of all overnight visitors to Alberta, the travelers who originate from overseas countries spend the most per person per visit ($1,180). These individuals also stay the longest in duration (on average 12.7 days). Table 7-2: Characteristics for Overnight Visitors to Alberta Source: Statistics Canada, Travel Survey of Residents of Canada. Description Alberta Other Canada United States Overseas Average length of 2.5 5.3 5.5 12.7 stay (days) $900 $1,180 $207 $471 1.5 1.6 Average spending 2.6 2.3 per person per visit Average party size As table 7-3 below shows, out of all the tourists that explore the province of Alberta, Alberta’s residents rank number one in terms of spending for every one of the categories in Alberta. In 2014 around 71% of what Alberta’s own residents spend during their trips in the province was in the accommodation, food & beverage sector, and in private/rental auto sector. Table 7-3: Expenditure by category and origin in Alberta 2017 (in 000s) Source: Statistics Canada, Travel Survey of Residents of Canada. Description Other Canada Alberta Canada Public/Local Transportation $ 378,592 $ 464,452 $ 843,044 Private Vehicle/Rental $ 330,617 $ 1,385,940 $ 1,716,557 Accommodation $ 451,396 $ 666,297 $ 1,117,692 Food and Beverage $ 509,502 $ 1,408,501 $ 1,918,003 Recreation/Entertainment $ 105,827 $ 319,589 $ 425,416 Retail/Other $ 191,463 $ 579,489 $ 770,952 Total $ 1,967,398 $ 4,824,267 $ 6,791,665 During the year of 2017, 36.9 million visits were in Alberta. The majority of all overnight person-visits were intended to see their friends and relatives (41%, 6.2 million), other reasons to travel to the province was for pleasure at 40%, business at for 12%, and the final 7% was taken for other reasons. Traveling to Alberta for pleasure accounted for 54% of the overseas visitors and 35 percent of American visitors in 2017 whereas; 29% of overseas visitors and 25% of American visitors came to Alberta to visit their family and friends. 80 Create Enhance Sustain

Main Purpose of Travel to Alberta in 2014 (Overnight Person-Visits in '000s) Overseas 81 U.S. 95 Canada 578 307 111 273 324 233 912 1,476 5,105 5,650 Other Canada 191 998 Alberta 487 1,711 721 4,106 989 3,939 - 1,000 2,000 3,000 4,000 5,000 6,000 All Other Business Pleasure Visiting Friends / Relatives (VFR) Alberta’s major urban hubs attracted the most overnight tourism during 2017. 44% of all nights spent in the province were in Calgary and surrounding areas. The smaller region of Alberta North has 42%, Edmonton and area & Alberta south has 40% each, Canadian Rockies has 3% and Central Alberta takes 37%. Table 7-4: Person-visits by Tourism Region and Length of Stay in 2017 (in 000s) Source: Statistics Canada, Travel Survey of Residents of Canada Tourism Region Total Overnight Same day Share of overnight Alberta North 1,885 794 1,092 42% Alberta Central 9,000 3,029 5,975 34% Edmonton and Area 7,327 2,938 4,389 40% Canadian Rockies 5,236 1,926 3,310 37% Calgary and Area 7,271 3,171 4,100 44% Alberta South 4,374 1,732 2,642 40% Total 35,093 13,590 21,508 39% PROJECTED TOURISM IN ALBERTA Alberta has been showing significant signs of tourism growth over the last few years. This is revealed through Airport Traffic numbers increase, record breaking National Park Visits numbers, and large vehicular border crossings. All the figures recorded by Alberta’s department of Tourism showcase the significant tourism growth year after year. 81 Create Enhance Sustain

Table 7-5: Air Passengers 2019 (000’s of Arrivals and Departures) Source: Alberta Economic Development, Trade and Tourism Description Jan. Feb. Mar. Apr. May June July Aug. Sep. Oct. Nov. Dec. YTD Edmonton 615.7 602.7 657.2 634.7 639.1 634.7 702.2 730.6 606.7 599.7 584.6 643.2 7,657.1 International Total 1.4% 2.0% 3.5% -0.5% -3.0% -0.4% -3.5% -7.1% -5.6% -5.5% -3.3% -3.0% -2.2% Per cent change from 2018 Domestic 460.2 444.1 491.9 491.4 541.0 556.2 629.3 648.5 528.7 504.2 443.3 496.2 6,236.5 Per cent 0.8% 0.6% 3.0% -0.3% -2.8% 0.6% -2.0% -6.5% -5.4% -7.0% -5.8% -2.5% -2.5% change from 2018 Transborder 96.4 101.4 104.1 91.0 72.2 59.7 58.2 60.9 62.2 81.1 93.4 90.4 970.9 Per cent 9.7% 11.2% 9.3% 0.8% -2.8% -8.0% -14.2% -11.4% -4.1% 11.4% 3.2% -8.8% 0.4% change from 2018 International 59.2 56.7 61.2 52.3 26.0 18.8 19.7 21.1 15.9 14.4 47.9 56.6 449.7 Per cent -5.5% -1.9% -1.1% -4.8% -7.2% -2.4% -14.1% -11.0% -15.2% -26.4% 10.9% 2.9% -3.8% change from 2018 1,387.5 1,341.0 1,483.5 1,414.3 1,459.7 1,576.9 1,779.1 1,795.8 1,530.9 1,435.9 1,292.5 1,441.0 17,957.8 Calgary 6.7% 6.4% 5.3% 4.4% 4.8% 4.8% 3.6% 0.8% 3.2% 0.2% 0.6% 1.3% 3.5% International Total Per cent change from 2018 Domestic 937.6 887.8 971.4 951.3 1,055.6 1,115.6 1,284.5 1,301.7 1,089.3 1,031.0 880.4 989.7 12,514.0 Per cent 9.0% 6.8% 5.7% 4.6% 4.8% 2.4% 0.4% -2.0% 0.4% -2.1% -0.9% 0.4% 2.3% change from 2018 Transborder 265.8 273.6 317.6 289.0 270.5 306.5 331.9 325.1 295.8 288.2 275.3 286.7 851.3 Per cent 4.5% 5.8% 6.4% 4.2% 2.7% 6.3% 10.1% 4.0% 8.0% 5.3% 2.9% 5.7% 5.6% change from 2018 International 184.1 179.7 194.4 174.0 133.6 154.8 162.6 169.0 145.8 116.0 136.8 164.6 1,916.6 Per cent -0.8% 5.1% 1.7% 3.6% 8.5% 22.6% 19.1% 20.1% 17.3% 10.2% 6.4% -0.6% 8.5% change from 48.9 50.8 48.4 52.7 2018 -8.3% 47.3 50.1 50.5 -7.9% -6.4% -3.5% 52.7 48.4 51.2 45.9 48.4 595.3 Fort McMurray -8.3% -11.8% -4.7% -10.6% -6.4% -6.5% -6.6% -1.4% -7.0% International Total Per cent change from 2018 Overall Air traffic increased by 1.8% as per YYC and YEG air passenger data in 2019 but as of March 2020, the Covid-19 pandemic, Canada put heavy restrictions on travel including travel by air, roads and by sea. Only emergency travel is permitted internationally and domestically and with only Calgary Airport operational as per government guidelines for international travel. Canada imposed travel restrictions in mid-March which is reflected in table 7.5 below. 82 Create Enhance Sustain

Table 7-6: Air Passengers 2020 (000’s of Arrivals and Departures) Source: Alberta Economic Development, Trade and Tourism Description Jan. Feb. Mar. Apr. May June July August YTD 57.5 115.3 139.0 1,857.7 Edmonton 583.3 569.0 344.1 22.1 27.5 -83.7% -81.0% -64.4% International Total -5.3% -5.5% -47.6% -96.5% -95.7% -90.9% 115.1 139.0 1,492.4 56.8 -81.7% -76.8% -65.0% Per cent change from 0.2 0.0 207.5 2019 -89.8% -99.7% -67.8% 0.8 0.0 -100.0% 157.9 Domestic 436.6 424.5 271.8 21.7 27.0 0.0 -49.8% -98.7% -100.0% 4,435.1 Per cent change from -5.1% -4.4% -44.8% -95.6% -95.0% 0.0 288.7 -100.0% -63.8% 2019 -83.8% 371.6 3,223.0 -100.0% 278.5 -79.3% -62.1% Transborder 81.6 82.3 41.7 0.4 0.4 142.3 -78.3% 357.8 742.4 -91.0% 8.2 -72.5% -68.8% Per cent change from -15.4% -18.8% -59.9% -99.6% -99.4% 138.3 -97.5% 9.1 469.8 2019 -87.6% 2.0 -97.2% -65.3% 4.0 -98.8% 4.7 165.7 International 65.1 62.2 30.6 0.00 0.0 -98.7% 14.5 -97.2% -58.7% 0.0 -72.5% 16.9 Per cent change from 10.1% 9.7% -49.9% -100.0% -100.0% -67.9% 2019 1,334.4 1,334.7 -100.0% -3.9% -0.5% 814.2 68.1 81.0 7.9 Calgary International Total -45.1% -95.2% -94.5% -83.8% Per cent change from 2019 Domestic 878.5 876.1 549.1 66.1 78.4 Per cent change from -6.4% -1.4% -45.3% -93.1% -92.6% 2019 Transborder 279.1 283.1 154.6 1.6 2.6 Per cent change from 5.0% 3.5% -51.3% -99.4% -99.0% 2019 International 176.8 175.5 110.5 0.3 0.0 Per cent change from -4.0% -2.3% -43.2% -99.8% -100.0% 2019 45.7 43.5 29.0 3.9 4.3 -6.5% -8.1% Fort McMurray -42.0% -92.2% -91.6% International Total Per cent change from 2019 All the figures as noted in this section, contribute to the increases in tourism, spending, and attendances at National and Provincial Parks across the province of Alberta. These two independent figures complement each other, as one increases, the others should in turn follow the same pattern. As the actual numbers are supplied, it is evident that this is the actual situation. 83 Create Enhance Sustain

Table 7-7: Highway Count 2019 (000’s of Arrivals and Departures) Source: Alberta Economic Development, Trade and Tourism Description Jan. Feb. Mar. Apr. May June July Aug. Sep. Oct. Nov. Dec. YTD Hwy 1 - Sask border 58.2 52.9 64.9 71.6 79.5 86.1 107.9 113.6 80.6 78.9 66.7 72.4 933.1 w-bound -1.9% -6.5% -0.7% 2.5% -1.9% -0.4% -1.0% 1.1% -0.4% 572.1 460.8 631.0 601.2 711.2 832.3 1,061.8 1.7% -1.9% 1.5% 0.9% 593.8 8,470.0 Per cent change 3.3% -5.4% 6.5% 2.3% -3.1% 4.4% 0.0% 0.3% 3.1% from 2018 98.6 81.4 131.2 140.3 188.2 194.6 274.3 1,119.8 764.0 607.2 514.8 108.7 1,860.6 6.8% -3.1% 14.9% 11.9% 11.0% 5.9% 8.5% 4.2% 4.0% Hwy 1 - Banff Pk 146.8 133.8 162.5 165.3 178.5 169.2 188.6 11.7% 5.4% 5.0% 2.4% 158 1,996.1 Gate (2-way) -1.5% -5.3% 2.7% 2.4% -0.2% -4.0% 0.3% -0.6% -1.1% 265.1 169.4 119.7 89.2 Per cent change from 2018 1.0% -2.3% -10.3% -4.2% Hwy 16 - Jasper Pk 191.8 167.7 174.6 159.4 Gate (2-way) -2.6% -1.8% -1.8% -0.6% Per cent change from 2018 Hwy 16 - Blackfoot w-bound Per cent change from 2018 Table 7-8: Highway Count 2020 (000’s of Arrivals and Departures) Source: Alberta Economic Development, Trade and Tourism Description Jan. Feb. Mar. Apr. May June July August YTD Hwy 1 - Sask border 57.3 60.2 56.4 41.8 56.7 69.5 89.4 100.2 531.4 w-bound -1.6% 13.8% -13.1% -41.6% -28.7% -19.3% 545.7 571.1 434.6 257.0 448.7 672.7 -17.1% -11.8% -16.2% Per cent change -4.6% 23.9% -31.1% -57.3% -36.9% -19.2% from 2019 99.9 104.6 100.1 72.8 109.9 155.2 1,016.8 1,112.7 5059.3 1.3% 28.6% -23.7% -48.1% -41.6% -20.2% Hwy 1 - Banff Pk 141.5 142.6 123.3 88.4 119.1 139.5 -4.2% -0.6% -15.5% Gate (2-way) -3.6% 6.6% -24.1% -46.5% -33.3% -17.6% 218.7 252.2 1113.3 Per cent change from 2019 -20.3% -4.9% -19.0% Hwy 16 - Jasper Pk 157.2 165.4 1077.1 Gate (2-way) -16.7% -13.7% -19.4% Per cent change from 2019 Hwy 16 - Blackfoot w-bound Per cent change from 2019 All the figures as noted above in 2019, contribute to the tourism, spending, and attendances at National and Provincial Parks across the province of Alberta. These two independent figures complement each other, as one increases, the others should in turn follow the same pattern. As the actual numbers are supplied, it is evident that this is the actual situation. 84 Create Enhance Sustain

Table 7-9: Alberta Parks Attendance, 2019 (in 000’s) Source: Alberta Economic Development, Trade and Tourism Park Name Jan. Feb. Mar. Apr. May June July Aug. Sep. Oct. Nov. Dec. YTD Banff 208.1 177.9 236.8 262.1 317.8 389.1 688.5 723.8 472.3 149.7 126.0 151.4 3,752.1 2.2% -1.3% 4.1% Per cent change 56.0 -4.5% 3.4% 4.6% -0.5% 5.1% 1.0% 12.6% 4.3% 3.8% 0.6% 55.8 2,178.2 from 2018 6.8% 5.3% 4.3% 8.3 47.9 76.3 167.0 203.9 237.9 468.4 495.7 319.8 59.9 45.5 7.6 436.9 Jasper 15.1% -4.6% 10.9% 14.0 -3.0% 13.8% 13.3% 2.9% 6.7% 0.0% 7.6% 2.0% -4.3% -0.4% 13.8 371.6 Per cent change -7.2% 12% 5.1% from 2018 0.03 6.1 10.9 15.4 36.0 76.6 105.0 103.9 56.1 18.6 11.0 0.03 4.70 28.6% -45.1% 92.8% Waterton Lakes* 2.8% 21.4% 18.8% -12.1% 15.7% 2.4% 21.3% 19.1% 12.6% 39.8% Per cent change 9.3 20.1 27.0 47.4 52.2 60.5 61.1 43.3 23.7 13.0 from 2018 9.2% 31.1% 7.1% -37.7% 9.9% 15.6% -9.3% 14.0% 8.2% 1.13 0.31 - 0.08 Elk Island 12.3% 0.11 0.03 0.16 0.69 0.91 0.99 Per cent change 0.28 from 2018 269.0% -64.9% 243.5% 135.3% 139.4% 28.7% 108.3% 37.1% 500.0% 558.3% Wood Buffalo Per cent change from 2018 As all the above tables and figures indicate, Alberta has a steadily increasing entry to the province, either from airborne travel or by using vehicles. These increases are causally related to the increase of visitors to the National Parks, Historic Sites and Museums, which demonstrates the consistent increase in tourism in 2019. Table 7-10: Alberta Parks Attendance, 2020 (in 000’s) Source: Alberta Economic Development, Trade and Tourism Park Name Jan. Feb. Mar. Apr. May June July Aug. 0.0 0.0 271.3 581.2 638.9 Banff* 199.1 210.0 155.2 -100.0% -100.0% -30.3% -15.6% -11.7% 0.0 0.0 176.4 399.06 442.9 Per cent change from 2019 -4.3% 18.1% -34.4% -100.0% -100.0% -25.9% -14.8% -10.7% 0.0 0.0 54.0 113.3 120.4 Jasper* 61.2 60.2 55.5 -100.0% -100.0% -29.5% 7.9% 15.9% 0.0 0.0 52.3 81.6 80.2 Per cent change from 2019 9.3% 25.6% -27.2% -100.0% -100.0% 0.1% 34.9% 31.4% 0.0 0.0 0.13 0.32 0.47 Waterton Lakes* 10.6** 8.2 8.6 -100.0% -100.0% -86.2% -67.8% -58.4% Per cent change from 2019 27.2% 34.1% -21.4% Elk Island* 13.7 15.8 18.3 Per cent change from 2019 -2.4% 70.4% -9.1% Wood Buffalo* 0.0 0.1 0.02 Per cent change from 2019 -18.5% 2.8% -40.7% In months of mid-March to June, Canada imposed heavy travel restrictions including stay home order, which is reflected as a 100% negative percent change, showing the dramatic reflection of the current situation of the tourism industry. 85 Create Enhance Sustain

7.3 TOURISM IN NORTHERN ALBERTA Table 7-11: Northern Alberta Person Visits by Length of Stay, 2017 (in 000’s) Source: Alberta Economic Development, Trade and Tourism Tourism Region Total Overnight Same day Share of overnight Share of same day Alberta North 1,885 794 1,092 42% 58% A summary of 2017 domestic visitors’ numbers, expenditures and characteristics revealed that 1.89 million total persons visited the north region, which accounts for 5 percent of the total person visits and 88 percent of visits accounted for Albertans. Table 7-12: Tourism Expenditure by Category and Origin in 2017 (in $000s) Source: Alberta Economic Development, Trade and Tourism Tourism Expenditure by Category and Origin in 2017 (in $000s) Alberta North Alberta Outside Canada Alberta Total Food and Beverages $75,614 $25,104 $100,719 Private Vehicle $110,759 $15,558 $126,316 Public and Local Transport $50,349 $14,763 $65,112 Recreation and Entertainment $4,130 $2,475 $6,605 Retail and Other $20,280 $10,925 $31,204 Accommodation $38,152 $10,751 $48,903 Total $299,284 $79,576 $378,860 Northern Alberta’s own population accounted for 45% of visits, central Alberta 15% and 16% for the population outside of Alberta. There visitations account for over $379 million in tourism expenditures in Northern Alberta, of which Albertan’s spend 79% ($299 Million). Alberta North Main Purpose of Overnight Travel to North Alberta, 2017 26% 44% 30% Visiting Friends / Relatives (VFR) Pleasure Business All Other In 2017, Northern Alberta experienced a total of 794,000 overnight visits. 44 percent of those visitors declared that the main reason for travel was to visit family and friends (VFR). As pleasure was another contributing factor for tourism in Northern Alberta, it accounted for approximately 30 percent of visitors. Business trips & all others accounted for 30 percent of all overnight travel in the region of Northern Alberta. 86 Create Enhance Sustain

While Alberta’s own population visited the region of Northern Alberta, they spent on average 2.9 nights touring while spending around $209 per person per visit. Canadians from other provinces stayed longer than the provinces own residents as they stayed for 3.4 nights on average and spent around $71 per person per night. Due to their longer stay, these visitors produced a higher spending of $239 per person per visit. Table 7-13: Characteristics of Overnight visits to Northern Alberta, 2017 Source: Alberta Economic Development, Trade and Tourism Description Alberta Other Canada Average Party Size 2.4 2.1 2.3 Average Length of Stay 2.9 5.4 3.4 Average Spend per person $ 208.7 $ 363.4 $ 238.7 Average Spend per person per night $ 73.7 $ 67.0 $ 71.1 Average Spend per Party $ 321.7 $ 533.4 $ 364.3 Average Spend per Party per Night $ 321.7 $ 533.4 $ 364.3 7.4 TOURISM IN FORT MCMURRAY In 2019, Tourism Alberta reported that indicators were showing a negative but steady tourism trend. Air traffic decreased compared to 2018 figures, most notably in Fort McMurray and Edmonton International Airports. Fort McMurray has a long history of tourism, most notably for the Wood Buffalo National Park. Many visitors traveled to Fort McMurray to visit friends and family who either live or work in the area. However, During the year of 2019, Alberta saw high numbers of Parks visits as Alberta records a high occupancy rate. This table represents the amount of attendance for Wood Buffalo National Park in 2019 with significant percentages change from 2018. During most months of 2016, the Wood Buffalo National park experienced significant increases in attendance, peaking in November at 558.3 percent over, the attendance from 2018. Table 7-14: National Park Attendance, 2019 (In 000’s) July Aug. Sep. Oct. Nov. Dec. YTD Source: Alberta Economic Development, Trade and Tourism 4.70 Jan. Feb. Mar. Apr. May June 92.8% Wood Buffalo 0.03 0.11 0.03 0.16 0.69 0.91 0.99 1.13 0.31 0.28 0.08 0.03 28.6% 269.0% -64.9% Per cent change 243.5% 135.3% 139.4% 28.7% 108.3% 37.1% 500.0% 558.3% -45.1% from 2018 The table below characterizes the amount of traffic that Fort McMurray and Edmonton International Airport experienced during the year 2019 and contains the percentage of change from the previous year 2018. Table 7-15: Air Passengers, 2019 (In 000’s) Source: Alberta Economic Development, Trade and Tourism Description Jan. Feb. Mar. Apr. May June July Aug. Sep. Oct. Nov. Dec. YTD Edmonton 615.7 602.7 657.2 634.7 639.1 634.7 702.2 730.6 606.7 599.7 584.6 643.2 7,657.1 International 1.4% 2.0% -3.0% -0.4% -3.5% Total 48.9 47.3 3.5% -0.5% 50.8 48.4 52.7 -7.1% -5.6% -5.5% -3.3% -3.0% -2.2% -8.3% -8.3% -7.9% -6.4% -3.5% Per cent 50.0 50.5 52.7 48.4 51.2 45.9 48.4 595.3 change from 2018 -11.8% -4.7% -10.6% -6.4% -6.5% -6.6% -1.4% -7.0% Fort McMurray International Total Per cent change from 2018 87 Create Enhance Sustain