MUHAMMAD NORSHAKHRI BIN MOHD ISMAIL (19DRG19F1004)

NASI LEMAK ROYALE KEDAH GRAPHIC DESIGN STUDIES DVG40223 SV: MADAM NOOR IDAYU BINTI BUJANG NAME: MUHAMMAD NORSHAKHRI BIN MOHD ISMAIL NO MATRIX: 19DRG191004

NASi LEMAK ROYALE KEDAH Nasi Lemak Royale, originally founded in Malaysia in 1967. The manager of Nasi Lemak Royale is Abdul Khader Abdul Rahim. The rst Nasi Lemak Royale branch was opened in Kedah and they expanded their branches in JB, Kuala Lumpur, Melaka, Sepang and others. Nasi Lemak Royale is very di erent from regular nasi lemak. Because of its yellow color it is called Royale (royal color).

BRANCHES OPENED IN MALAYSiA.

THREATS STRENGTHS WEAKNESSES Original recipes The cost of raw materials Halal Certi ed Restaurant Lack of promotion & increased. Having establish restaurant advertising Nasi Lemak Royale is chains across malaysia Selling limited types of food easily stale because the customers spread the name of Eg: Roti Canai & Nasi Lemak food packaging is not the store. Delivery packaging is good. not very good or creative. SWOT ANALYSIS OPPORTUNiTiES Nasi Lemak Royale is di erent from regular nasi lemak.



MOOD BOARD LEMON MILK FONT NASi LEMAK ROYALE NASi LEMAK ROYALE NASi LEMAK ROYALE

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