www.inter-state.com 6 Yearbook Designing Tips
www.inter-state.com Typography When creating your yearbook pages, it’s so tempting to use crazy, fancy fonts. Don’t fall for it. Fonts have different effects on the look of a page. They make a headline pop or clutter up your design.
www.inter-state.com Image Design always uses odd numbers. s The same is true for your yearbook spread. Use 5, 7, or 9 images and make sure there’s room to caption each photo. Use more photos than words if possible, and present them in a consistent format, so they stand out on their own.
www.inter-state.com Margins and Columns It’s essential to keep your margins the same throughout the book. You want the style to be consistent across every page. Always be aware of the trim zone. You don’t want your content or someone’s face cut off after the print occurs.
The Primary www.inter-state.com Headline Make your primary headline the most significant and boldest headline on the page, so it pops. Without a dynamic headline, it’s challenging to pull readers into the page, and they are likely to move on. Keep it short but descriptive. Try making it as short as 3 to 5 words, if possible. Every headline needs to include at least one verb.
www.inter-state.com White Space Don’t fill every page with images, articles, graphics, and type. When you use every inch of space, there’s nowhere for the reader to focus. White space is a critical design technique to draw attention to specific elements or images.
www.inter-state.com Articles As you know, our attention spans are getting shorter and shorter. You have just 8 seconds to grab someone’s interest. To write long articles, you need to master the art of storytelling. The only way to keep a reader’s attention is to add an element of mystery or surprise.
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