A Way Forward Together

New Products 2015A TWoaygeFtohrwerardMERGING INSIGHTS WITH INNOVATION TO DELIVER VALUE

In-sight: the ability to have a clear, deep understanding of a complicated problem or situation In-no-va-tion: a new idea, method or device, or the use of new ideas and methods Val-ue: usefulness or importance; worth or benefit Insights lead to innovations that help deliver value.2

THE INSIGHTS WE CAPTURE IN RESEARCH GUIDE OUR PRODUCTDEVELOPMENT AND SHAPE THE SOLUTIONS WE BRING TO CUSTOMERS.Batesville has a culture of continuous learning that fuels innovation andchallenges us to continue to look for new and better ways to serve ourcustomers. You don’t have to pick up a magazine to read about some of thechallenges our industry is facing; most of you are living it every day. Andwhile it’s easy to get caught up responding to ‘what’ is happening, it’s moreimportant to do the work to understand the ‘why.’We charted a course to push past the surface level in order to gain a deeperunderstanding of what drives consumer behaviors, how different peopleapproach funeral planning, where we are falling short of expectations, andwhere there might be opportunities to create stronger alignment. Our research identified four consumer profiles that share similar feelings, needs and preferences across gender, age and geography. These are described on the following pages, but I think you’ll recognize them from your own community.The insights we gained from our research, as well as our personal interactions with thousands offuneral professionals, have guided our product development over the past year and continue to shapeour sales, marketing and customer service practices.We appreciate the trust you place in us and will continue to make the right investmentsin people, products, tools, and technologies so we can move forward together. President BatesvillePAs you read about some of our new products and solutions that are available now and others that will be coming in the next year, I encourage you to ask yourself the same questions we set as our standard: 1 Does it meet a consumer, market or funeral director need? 2 Will it help me manage my funeral home more profitably and efficiently? 3 Does it reinforce the importance of meaningful funerals? 4 Is there quantifiable value to my funeral home? 3

BY UNDERSTANDING CONSUMERS, YOU CAN CREATE POSITIVE FUNERAL EXPERIENC • Favor traditional burial with a full service, 20% 25% often with a visitation or wake Distancer Non-Conformist • More likely to regard funerals as a religious ceremony to honor the deceased 20% 35% • Value having remains present at services Conflicted Traditionalist and a gravesite they can visit • More likely to be female TraditionalistTraditionalists tend to be religiousand have the most favorableviews toward funeral homes. • Emotionally detached, even when making arrangements for a loved one • Minimize their involvement in funeral arrangements and preplanning • Do what needs to be done in a practical, efficient manner • More likely to follow the ‘easy path,’ even if it is against the wishes of the deceased • More likely to be male Distancer Distancers minimize their involvement in funeral arrangements and preplanning.Here are some of thekey trends we discovered: Funeral Aspirations Consumer Perceptions Spiritual Simple Consumers with recent planning experience have more positive views of funeral professionals. Traditional Joyful 9 Arrangers in past 2 years Aspirations are shifting from spiritual 8 All other consumers and traditional to simple and joyful. 74 6 5 Honesty Flexibility Good Value

CES THAT ARE ALSO MORE PROFITABLE FOR YOUR BUSINESSWe conducted interviews with more than • Favor cremation and memorial services2,000 consumers to understand: over burial • How consumers view funeral planning • Prefer end-of-life services that are simple, joyful and uplifting • Key factors that drive purchase decisions • See little value in having a loved one’s • What beliefs and influences affect remains present at a service or gravesite planning decisions they can visit • Gaps in how consumers’ needs are • Older than other personas – most likely being met Baby Boomer or Silent GenerationFour consumer profiles emerged,each bringing a unique perspectiveto funeral planning. Non-Conformist Non-conformists are older and show a general disdain for tradition, heavily favoring cremation and memorial services. • Respect traditional funerals, but struggle with the value equation • The planning process is overwhelming and requires them to make unpleasant compromises • Most likely to turn to the internet, healthcare or hospice professionals for info and advice • Younger than other personas – most likely to be GenX ConflictedConflicteds are younger thanother personas and have moretraditional views than youmight expect. Importance of Quality Sources of InformationQuality of workmanship and materials are The internet is now the 3rd most citedtop considerations when choosing a casket. source of info about funeral planning. 60 Quality of Quality of 50Workmanship Materials 40 60% 58% 30 20 10 5 0 Family & Internet Church or Friends Synagogue Funeral Home

PARKSIDE SELECT HARDWOOD - A DUAL-DISPOSITION CASKET 50Nearly% 50More than% of consumers say they're say they'd purchase a cremation Why not offer a casket that serves both needs? interested in personalizing casket above the minimum.** a burial casket.* BURIAL FRIENDLY• Fits in standard burial vault• New handle design for ease of transport• Safety bottom• Patented latch design FAMILY FRIENDLY • LifeStories® and LifeView® features • Patented dual overlay • Memorial Record™ system • Living Memorial® tree planting program6 *Source: Batesville consumer research, November 2013 **Source: 2013 Batesville online research

I PRODUCT INNOVATIONBurial friendly. Cremation friendly. Family friendly.With the U.S. cremation rate projected to be 49% by 2017, families are just as likely tochoose cremation as they are burial. So it makes sense to have a product on your floorthat meets their needs either way.To help you profitably take care of every family, we’ve introduced the Parkside selecthardwood, an innovative dual-disposition casket with a simple, yet stylish design. CREMATION FRIENDLY 7 • No zinc • Minimal metal and plastics • Crematable bed and LifeStories panel • Coated cardboard liner Satisfy more families with our best personalization feature The Parkside offers a new point of entry into our exclusive line of LifeStories caskets, extending our value-added personalization option to cremation families. A new crematable LifeStories panel allows you to satisfy any family’s desire to personalize the casket and create a meaningful service, regardless of their choice of final disposition.Parkside I Traditional HardwoodRosetan crepe interior with new dual overlayLifeStories/LifeView features258948 - half couch259606 - full couch Denotes marketing support available

LIFESTORIES MEDALLIONS & LIFESYMBOLS DESIGNS75% Expand your options for personalizing of consumers LifeStories and LifeSymbols featured surveyed preferred a caskets by using medallions and corner casket personalized with designs interchangeably. Batesville’s medallions or corner designs – or a Two personalization features that appeal to families individually combination of the two.* may now be used together to help create a more meaningful funeral. Through design innovation, we’ve opened new possibilities for Source: Batesville consumer research, displaying medallions and corners on the casket. November 2013 Say “YES” when consumers ask.Personalize their way – with corners,medallions or both.New adapters offer added flexibility, helping you easily satisfy acommon request from families to use corner designs and medallionsinterchangeably on LifeStories or LifeSymbols® featured caskets. LifeSymbols corner design on a LifeStories cap panel. Corner adapter magnets - 254437 LifeStories medallion on a Medallion adapter clip - 248525 LifeSymbols casket corner.8 *Versus a non-personalized casket

I DESIGN INNOVATIONFAMILIES’ TOP 3 REASONS FOR PERSONALIZINGTell the Reflect the Celebrate the storyBeloved personality loved one Husbsand37% 36% 33% Families are willing to spend nearly $500 more for LifeStories and LifeSymbols features.Nearly 9 out of 10 families who select a LifeStories or LifeSymbolsfeatured casket choose to personalize.30% opt for a non-traditional placement, displaying a corner design on a cap panel or using a medallion on the casket corner or in an alcove. Source: 2014 Batesville customer market testNEW LifeStories personalization choice LifeStories medallions and beads offer a way to express what made a loved one special, helping families tell the story and remember the life. Father/Grandfather Father/Grandfather 259563 - display 259969 - medallion bead 259564 - keepsake 9

SATISFYING THE DESIRE TO PERSONALIZE Females account for New featured caskets offer feminine appeal 51%of annual deaths. Introduced in 2014, the Golden Rose and Tuscany provide added The average selection flexibility with interior and exterior personalization features that are exclusive to Batesville. room has only 15% P90 Golden Rose I 18 gauge steel dedicated feminine caskets. Moss Pink sierra with new dual overlay LifeStories/LifeSymbols features 258112 - half couch NL1 Tuscany I 18 gauge steel Moss Pink sierra with new dual overlay LifeStories/LifeView features 258113 - half couchSimilar in appearance, the Tuscanyprovides another option for yourselection room.Patented Dual Overlay – A versatile all-in-one solution for any family Give families the choice of a traditional look or a more feminine lace option – on the same casket. You can change the interior style right in your selection room with the simple flip of the overlay fabric. It’s an easy way to increase the number of feminine offerings you can present in your selection room. First introduced last year, the dual overlay is now View a video about this exclusive feature available on eight LifeStories featured caskets. at www.Batesville.com/dual-overlay10

CONTEMPORARY DESIGNS FOR TODAY’S CREMATION FAMILIESWhy Are Nontraditional Products So Important?Consumer preferences are shifting. IN RESEARCH: Families are less 93% • 93% of consumers say they inclined to purchase 7% prefer unique shaped urns traditional shaped urns. • Only 7% strongly prefer the traditional urn shapeNontraditional shapes provide the style today’s families prefer with personalization options they value.Turned Hardwood UrnsWood’s natural warmth and beauty appeal to a wide range of families. Distinct grain patterns andsimple design accents help make each urn individual. Our new handcrafted turned wood urns arecertain to complement any home placement.Ellison• Hardwood construction with medium spattered stain and satin finish• Personalization available on top of urn Dual Urn - 259964 Full Size Urn - 259965 Keepsake - 259966 Dual - 259964 Full size - 259965 Keepsake - 259966Townsley• Hardwood construction with dark stain and satin finish• Personalization available on top of urn Dual Urn - 259961 Full Size Urn - 259962 Keepsake - 2599663 Dual - 259961 Full size - 259962 Keepsake - 259963 11

I NEW PRODUCTSUrn Vault The Vanderbur’s innovative design allows it to be used in a variety of ways - in cemetery and garden settings. It can be: • Buried in the ground in a cemetery or at home • Placed above ground in a cremation garden, at home or in a cemetery • Its shorter height allows it to be placed in a gravesite on top of an existing casketVanderbur White Cultured Marble • Durable composite materials with an elegant marbleized finish • Butyl seal used to attach top and bottom pieces • Personalization and optional bronze engraving plate (259968) available Urn Vault - 255967 Bronze Plate - 259968 The 2015 Cremation Options catalog helps families understand the many choices available to them as they create a memorial that reflects their loved one’s personality and interests. Available through the Batesville Market Service Center.Discontinued Products:The following products will not be available after October 1, 2014. Aristocrat Gold Portrait Book Themed Beads 100201 Keepsake Religious 232365 248391 Aristocrat Gold Mini Pearl White Regal Themed Beads Painted Bronze Friend 100091 148347 248398Pyramid Frame* Red Ribbon Themed Beads 241481 252320 Patriotic 248394 Maple Memento Yellow Ribbon 148330 25231912 *This item no longer available

TECHNOLOGY SOLUTIONSYou can't afford 90% IN THE PAST 4 YEARS: 600%to do business Social media traffic hasas usual. increased by more than 90%. Mobile device traffic 130Search engine usage % grew by 600% in the past year alone. has grown by 130%.Technology is our business, but innovation is our passion.As a trusted technology partner to more than 5,000 funeral homes, cemeteries and crematories,we see every shift in the industry or change in consumer trends as an exciting opportunity tocreate new solutions that help you drive your business forward.We’re building an expanded portfolio of technology-based services, applications and tools –all united into one solution that is flexible enough to meet the needs of your unique business.This includes: • Websites • Business Management software • Web-to-Print stationery • Digital merchandising tool • Arrangement software Consumer engagement is changing.49% of today's families consider Visitors come totwo or more funeral homes. your website from:49% 1 in 3 People Social MediaTwo or use Facebook to find & Mobile more share info about loved ones Devices Search who have passed away Engines 15% 30% 38%Source: Batesville consumer research and trend data, 2012 – 2014 13

THROUGH TECHNOLOGY AND INNOVATION, WE ARE FINDING WAYS TO DELIVERNew Professional websites help you stand out from the crowdAs your digital front door, your funeral home’s website is increasingly likely to determine yourcustomers’ first impression of your business. Our new Professional website offering combines thelatest in technical innovation with a sleek contemporary design to deliver a revolutionary newoffering that will help you stand out from the competition and stay ahead of consumer trends.Thousands of hours of usability studies, creative testing, consumer research, and input from funeralprofessionals ensure that it will meet the needs of your business and the families you serve. 1 New Features 2 1. Simplified, consumer-friendly navigation 3 2. Professional marketing messages 3. Configurable homepage slider 4 4. Prominent, one-click obituaries 5. Customizable page layouts 5 6. Updated obituary layout 7. Facebook integration 8. Location slide show 9. Interactive maps & directions 10. Ability to highlight multiple locations 6 7 8 10 9 “I would recommend a Batesville website to anyone! Our new Professional website increased our traffic flow from search engines and made a “footprint” for our business. From the modern look and feel to the social media integration, it shows that our business makes choices that matter to our clients.” Scott Macy14 Hultgren Funeral Home Wheaton, IL

GREATER VALUE TO YOUR BUSINESS.Don't be intimidated by technology – we make it easy 80% of funeral professionals believe technology is very important in day-to-day operations. But less than 50% are using technology to grow their business or manage their funeral homeMaking it easy to manage and monitor your growing businessLater this year, Batesville will launch an innovative business management softwaresolution designed exclusively for busy funeral professionals like you. Imaginea single software solution that can streamline and connect every aspect ofyour business, no matter how many locations you operate. From beforethe first call to after the service, we make it easy to bring yourbusiness to your fingertips.Key features include the ability to: • Easily access and manage cases • Use technology to facilitate arrangement planning • Centralize and coordinate scheduling • Image and store documents electronically • View real-time business metrics from a reporting dashboard • Integrate with your Batesville website and memorial stationery Effective business management For more information or to schedule a technology delivers RESULTS free demonstration of any technology product, call 877.287.8661 or visit Growth www.BatesvilleTechnology.com. Grow your business 15 through integrated sales, marketing and lead management Family Satisfaction Never miss a call or make a mistake with centralized data management Peace of Mind Don't worry about processes or productivity with real-time business analyticsSource: Batesville State of Technology research, August 2013

MEMORIAL STATIONERYBatesville and Hallmark team up to bring you newMemorial Stationery CollectionsStudies show that more than half of all memorial stationery sales occur at the top end of the line. To meetthose needs, we’re expanding our memorial stationery offering with a new line of premium products, designedby Hallmark. Created exclusively for the funeral industry, these new collections look right at home sitting nextto any of Hallmark’s other high-end, luxury lines that commemorate important events and occasions.Our new premium collections will help you: • Meet the expectations of modern consumers with innovative stationery products that offer unique features and finishes • Provide easily personalized, Hallmark-quality keepsakes that families can cherish • Serve the spiritual needs of one of the largest religious segments of the U.S. – those of Catholic faith • Elevate your stationery merchandising mix to drive increased customer satisfaction and profitability New Premium Collections Beloved Rose Woodland Tranquility Sterling Tribute16

I NEW DESIGNSCatholic-Inspired DesignsMany of you told us there was a need for more upscale, Catholic-inspiredselections, and we listened. These new collections feature iconic religiousimages that speak to the spiritual needs of families of faith.Stained Glass Light of Christ Golden Ascension \"Families think Memorial Stationery by Batesville isResearch shows that at least 90% of funeral planners the best idea in the world!will decide to purchase memorial stationery. They love the designs and the coordinated packaging that gives them everything they need in one collection.\" Kathy Clements Anderson Funeral Home Beaufort, South CarolinaPrayer CardsBlessed Mary Stained Glass Saints Praying HandsDeveloped with Customization in Mind Personalized stationery sets the tone for a meaningful funeral. We’ve made it easy for you to incorporate photos, obituary information, poetry, scripture, or special memories the family would like to share. All of the new premium designs are available in boxed sets or as open stock items, so you can individualize packages for every family. To learn more, visit www.MemorialStationeryByBatesville.com 17 or call 877.287.8661. Source: Batesville Online Community research, February 2012

CREMATION BUSINESS & PROFITABILITY SOLUTIONSSatisfy cremation families’ needs while Most cremation families still don’t hold services.maximizing your revenue potential 42About % 16Another %The rising rate of cremation, coupled with the revenue gapbetween cremation and burial, has made it more vital than of families select choose privateever to maximize every preneed and at-need opportunity. a minimal or identifications.Our research shows that a large percentage of peopleare just not aware of the different offerings for creating no service.a meaningful cremation service. 60%That means almost of families don't hold a service with the funeral home.When educated about their choices, families express a greater desireto have a service and buy products than actually happens today. $500 Our proven solutions Proven solutions to help bridge the revenue gap can increase your$200 cremation revenue Batesville offers flexible business solutions that can be tailored from $200 to $500 to meet these key cremation challenges as well as your unique per call. business needs. These proven solutions can drive increased revenue in a funeral home’s cremation business, while bringing greater family satisfaction. For a free analysis of your cremation business, call a cremation Live Expert at 888.232.7040. • Set up your FREE cremation business analysis. • Connect online with a live cremation specialist. • Obtain a business analysis and receive your customized solution recommendation. Batesville 2013 quantitative consumer research Batesville 2013 funeral home research18

MERCHANDISING BUSINESS & PROFITABILITY SOLUTIONSMeaningful Selections helps youmeet consumers where they areBatesville is making it easier to guide families through the selectionprocess from wherever they’re most comfortable, whether it’s inyour selection room, their home or another location.To help you deliver information in a way that’s effective fortoday’s consumer, this fall we’re launching Meaningful Selections –a flexible, easy-to-use online product selection system. The newweb-based tool replaces our existing kiosk and offers convenientaccess through Batesville.com. Today's consumers are accustomed to seeking information, evaluating products and making purchases online. 78% of consumers use the internet to research and purchase products and services.* These interactions have led to a high degree of trust in the digital channel.“Meaningful Selections Online tool simplifies product selection is exactly what I was looking for. It’s simple Not only is Meaningful Selections consumer friendly and educational, to set up, professional it gives you greater control over the family’s digital experience with and fits in well with the capability to easily set your own assortment and pricing. It can be our program. Families used with any device, including the kiosk, your personal computer or are accustomed to a tablet. making purchases online and find the Helpful filters and advanced search capability make it selection process easy.” easier than ever for families to: Michael J. Givnish • Become informed without being overwhelmed Snover Givnish Funeral Home Cinnaminson, New Jersey • Explore available personalization choices • Make meaningful product selections *Source: 2012 Cisco® Consumer Study 19

Batesville Funeral Director Assistance Center 800.622.8373 contact Cremation Options 800.444.5944 877.287.8661 numbers Technology Solutions 800.247.8874 Custom Shop 866.323.6228 Market Service Center Burial Solutions • Cremation Options • Memorial Solutions • Technology Solutions© 2014 Batesville Services, Inc.17.5M/HP/0714