THE MAGAZINE FOR THE PROMOTIONAL INDUSTRY media pack
Contents Product Media Magazine www.productmediamagazine.co.uk productmediamagazine.co.uk NEW LOOKTHESMEPATGEMABZEINR/EOFCOTROBTEHRE2P0R16OMOTIONAL INDUSTRY PRODUCTMPERDOIADUCTMPERDOIDAUCproductmediamagazine.co.uk TMEDIATHE MAGAZINE FOR THE PROMOTIONAL INDUSTRY productmediamagazine.co.uk SEPTEMBER/OCTOBER 2016 PRODUCTMEDIA SEPTEMBER/OCTOBER 2016 THE MAGAZINE FOR THE PROMOTIONAL INDUSTRY NEW LOOKTHE MAGAZINE FOR THE PROMOTIONAL INDUSTRY 03 Who we are OYMGaNOBpSedPPoHtA1vtsMUia4tOn-nBgRAWRrtaethxKgeiet S BSPOYM1HPGap4MdoeOOsvtNttWAaAiA-nBnUrrgtveRaetxRnghitKtee S senAPSBar1HtPvop4aGMeYMOOrondetsWvOtAttaN-iABnnrgUteaRxtghiRteeKseSnator ArventNEWJULY2016 NEW LOOK 04 Future features and dates GCPHE1OPMPT2ORN2EOWVT8RMIEDCTNOEHHTTOEAERNUSEDSAIDSEY P10 GCP1OE2TNVTEIDNETOREADY PCG1OE2TNTVEIDNETOREADY HPMROEOWRMCTOHHTAEENSUDSISE P10 PMPH2ROE8ORWMCTHOHATEENSUDSISE P10 Features and dates P28 How to send editorial Deadlines Presentation box 05 Advertising rates NEWJULY 2L0ar1ga6ereparsint Large print 05 Artwork specification areas Advertising sizes - mecchhaanniiccaall ddaattaa IntedrenpPsalritagiicsonsetnaicoalelfpsae@+ns4e4n(a0t)so1er2pn7ae9tnos6r..3ccC0ooo7.mumF0ku0plllyiant Price of a Important artwork speciiffiiccaattiioonnss plastic pen 06 Contacts NEW senator.com JULY 2016 [email protected] Presentation +44 (0) 1279 630700 Large print box areas Intedrneastigionnal CoFmulpPlynlioaenpwt ucJlaoumrmlybeoprr.erificlled Extramoredinary. Since 1P9o20p. ularly priced Price of a newcomer. Fully plastic pen Extramoredinary. Since 1920. Compliant 17/08/2016 10:18 International [email protected] 17/08/2016 10:18 nPeowpucolamrleyrp. riced +44 (0) 1279 630700 01_pmm16_08_cover.indd 1 senatorJumbo refill Jumbo refill 01_pmm16_08_cover.indd 1 Extramoredinary. Since 1920. 01_pmm16_08_cover.indd 1 17/08/2016 10:18 2 | product media | MEDIA PACK wwwwww..pprroodduuccttmmeeddiiaammaaggaazziinnee..ccoo..uukk
who we are Who we are PPrroodduucctt MMeeddiiaa iisstthheeomnalygmazaingeazdiendeicinatehde to the bpma show bpma show PRODUCTMEDIA If you have any stories for Product Media Magazine, If you have any stories for Product Media Magazine, PRODUCTMEDIA iUndKupsrtorymroutniobnyalapNroodtufocrtsPirnodfiut sAtrsysoacniadtion, NEWS send by email to: [email protected] send by email to: [email protected] NEWS thepBurbitliisshhePdrobmyothtieontahleMBerrictihshanPdriosme otional WONINSNHEORWS AMsesrocchiatniodnise(BAPsMsoAc).iaTthioenm(BaPgMazAin).eThhaesma agazine So, who’s on show at notebooks, and leather and PU Goldstar’s R&D Polyconcept new USB2U teams chiarcsualactiorcnuolafti4o5n0o0fc4o0p0ie0sctopbieosthsednisttrtiobubtootrhs Silverstone? products. Visitors to the stand pays off with owner promises with Kingston adnisdtrsibuuptpoliresrasnodf psuropmploietrios noaflpmroemrcohtaionndaisle As a long-term bpma supplier, can collect a notebook and have new pen seamless future for cutting edge amnedrcishpaunbdliseheadnd6 itsimpuesblaisyheadr.6 times a year. SPS (stand 20) is excited to be it personalised in the Branding flash drives The new bpma show to be held at Silverstone on 14 September exhibiting at the first ever Zone using Abbeygate’s Foil Goldstar has launched The Kelly Polyconcept, the world’s largest supplier new investment to the group which would IIttiisswwiiddeellyyddiissttrriibbuutteeddaaccrroosssstthheeUUKKa, Inredland promises to be something different in the UK promotional bpma show. Express machine. Pen, a product that it has spent of promotional products, and parent of enable it to realise its vision of being a Northampton-based IwreiltahnldimwitiethdldimisittreibdudtiostnribinutEiounroipneEaunrodpteh.e USA merchandise industry. three years developing. The pen is PF Concept, has a new owner following valued supplier to the sector. Existing promotional technology product “This exclusive event will There will be two new designed to have a metallic look a private equity deal. Charlesbank Capital management would remain in place, he company USB2U has formed PPrroodduucctt MMeeddiiaa icsofrveeersflloewadiningg, wisisduee-s affecting W ith more than provide the perfect platform for products on display in the for a higher perceived value. Partners has agreed to buy Investcorp’s said. a partnership with Kingston rtahnegUinkga, nind-dinetpetrhnatniodncaulrpreronmt poutbiolincaltipornoducts 90 stands SPS to showcase its new range company’s leather bag majority stake in the business for an Technology, the world's largest dinedduicsatrtye.dTthoethmeabgeasztinoef oaulsroinhdaussctoryv.eItregdivaes representing of products, ahead of the last collection, and as well as The pen is available in sleek undisclosed sum. PF Concept is looking to move forward independent manufacturer of BnPuMmAbeitrs oofwrensveoariceh ainnidtiawtiivllehsealpndit rsehparpeeseitnsts the most of the quarter of the year and ready meeting the team, you can matte barrel with shiny chrome with initiatives to integrate sales, service memory products. ovwoincedoesf ttihney.BPMA major players and an array of for the critical pre-Christmas enter a prize draw to win a £250 trim, a large protective cap and Investcorp has owned Polyconcept since and operations, which would make the di erent features, visitors to selling season,” said marketing Love2Shop Voucher. extra strong clip, contains an ISO 2005. During this time, said Ralf Oster, CEO, customer experience more seamless, USB2U now o ers a range of Product Media is distributed to named the bpma show can expect a manager, Christine Girven. “Plus, standard German refill, and is PF Concept Europe, the company has claimed Oster. Kingston USBs with co-branding individuals and all key companies in the UK great experience. Visitors will be SPS will also be exhibiting on Clothing available in black or silver, with invested to expand its products and services, opportunities. Flash drives can promotional merchandise and wearables o ered £3,000 worth of trade the Moleskine stand, where On the promotional clothing new colours planned for the New and has completed strategic acquisitions Polyconcept sources products be printed digitally or laser marketplace. The digital version and web site vouchers (60 £50 vouchers) you can be the lucky recipient front, Fruit of the Loom (stand Year. To celebrate the launch, to better serve distributors. Oster said the from hundreds of manufacturers, and engraved and encrypted to can be found at www.promotionalmedia from many of the exhibitors. of an exclusive and personal 34) boasts experience, heritage Goldstar will be offering The Kelly new ownership was carefully considered customises them on behalf of its 35,000 secure data. magazine.co.uk Meanwhile, distributors will be promotional item just for you. and manufacturing capability Pen at a special introductory price and had the full support of Polyconcept reseller customers before shipping to able to bring end-user clients to Our lips are sealed but trust us, going back to 1851. This year, until the end of 2016. management. end-consumers located in the US, Europe Three Kingston USBs are This exciting new publication reaches the show. you’re not going to want to miss it’s colourful range of polos, and across the world. It o ers more than o ered hardware encrypted. out to the whole industry, not just current out on one of these very special sweats and hoodies is bigger Colin Loughran, general “Charlesbank has a long and successful 25,000 SKUs across hard goods and They include the DataTraveler members of BPMA. Reach a wider and “Our aims are to engage, promotional gifts.” than ever. Two new styles of manager, Goldstar, said: “Our goal history of supporting management teams premium apparel, providing customers with Locker+ G3 which secures different readership! inspire and educate our Original T have been added and was to create an executive pen across a wide range of businesses and an integrated set of services. receipts, bank statements and audience,” said show organiser Moleskine (stand 174) will sit alongside icons such as the that looks and feels like metal but markets. This will represent their first other sensitive documents The whole industry is welcome contribute and bpma director general be displaying its aspirational Valueweight and Sofspun ranges isn’t metal, and if the feedback at investment in the promotional products Subject to the satisfaction of regulatory with hardware encryption to the magazine and advertise. Content, news Gordon Glenister. “Some of the qualities, through new introduced in 2014. the trade shows is anything to go industry,” he said. requirements and other customary closing and password protection for a and comment are important too so please features include ‘Innovation additions to the range, as well by, I think we’ve achieved that.” conditions, the transaction is anticipated to double layer of data security. It send! And if you are up for writing a column, Alley’, which is a showcase of as demonstrating a new digital Marketing manager, Joanne Oster added that the deal would bring close later in the third quarter of 2016. locks down and re-formats after blog or just a letter – get in touch! more than 100 promotional personalisation method. Lewis said the company is He added that the high 10 failed login attempts and has product designs created by Above: GCP's ultimate ice scraper eager to help push the cause of perceived value would enable a durable metal casing. Cloud The magazine is in an A4 format and will students from Brunel and UK manufacturer and Briman Below: VR headsets are in promotional clothing. “Clothing distributor partners to achieve backup is optional. be published bi-monthly. Nottingham Trent. There will member, Great Central Plastics is a great tool for promotional healthy margins on the pen. be feature displays from the (stand 92), is keen to entertain Below: 360° action cameras wear due to its large and diverse DataTraveler 4000 G2 is FIPS newly formed Briman group visitors at Silverstone. Always choice of print areas. What’s New garment 140-2 Level 3 certified and of British manufacturers, a the innovator and renowned more, Fruit of the Loom is a decorator of the provides a tamper-evident Christmas gift stand and many for its proficiency in custom brand that customers can trust. year award seal for physical security to new products on show. One designed promotional products, Our commitment to ethical detect and respond to attempts really exciting competition is Great Central Plastics has been and environmentally friendly A newly-created award will be to access, use or modify the being created around the show’s working hard to create two presented by sponsor Fruit of cryptographic module. theme of a ‘Winning Formula’, exciting, cohesive products the Loom at the bpma awards which is being used on almost to show o exclusively at the dinner on the 14th September at DataTraveler Vault Privacy one hundred di erent products. one-day event. Whittlebury Hall. 3.0 (DTVP 3.0) is available with Visitors will be able to choose optional, easy-to-deploy anti- their best use of a design on a Keeping with the automotive Joanne Lewis, marketing virus protection. It requires no product.” theme of an event held at the manager said. “We are delighted installation and comes with a UK’s home of motorsport, GCP to be supporting this new award five-year pre-activated licence. has designed the ultimate ice and we applaud the bpma’s scraper with matching key efforts in raising the profile of Change in the Are you selling illegal fob. Simply branding one of its promotional clothing within the air at PSI confectionery? standard ice scrapers with the gift house community. The award bpma’s ‘Winning Formula’ racing will highlight some of the great European promotional products trade ideal possibilities for developing wider If you are selling any form of confectionery, Most pre-packed foods from December car logo wouldn’t have been work that decorators do.” show, PSI, is changing its show days advertising industry circles for promotional foods or drinks, from 13 December 2016, it enough, so GCP took things from Wednesday to Friday, to Tuesday to products. The PSI Show is aimed at will be illegal not to have a label showing all 2016 will need to show energy value one step further and opted Thursday this January. whetting customers' appetite for even more the required nutritional detail. Above: Example of new labelling to make a bespoke racing car promotional products. But something else is (in both kilojoules and kilocalories), and shaped ice scraper. This design The kick-off event will take place in equally clear: this hunger will still be satisfied The new requirements cover all demonstrates sophisticated Düsseldorf on 10-12 January. Another by promotional products consultants.” prepacked foods and include allergen details, the amounts, in grams, of fat, saturates, tooling skills as well as change is that, for the first time, distributors a minimum font size for the mandatory showcasing GCP’s engraving will be able to invite industry customers Also enhancing the programme will be information on food labels, such as the carbohydrate, sugars, protein and salt. These and foiling capabilities. Designed to attend PSI on the last day of the event. a partnership with the Academy for Textile name of the food, ingredients lists, and date in a similar way, the cool, The first two days will remain reserved Finishing. The PSI Institute – Competence marks. This also extends to voluntary front- are to be declared for 100g of product. creative key fob is also a head exclusively for PSI members. Area in Hall 9 is growing, as well. In addition of-pack (FOP) nutrition information. The regulation regarding the turner, and complements the ice to various consultation options and the scraper perfectly. PSI managing director, Michael Freter products of PSI FIRST participants, it will requirements, European Food welcomed the decision to open up the be home to a comprehensive presentation Information to Consumers Regulation Abbeygate (stand 176) is show to a larger audience. “As Europe's programme. No 1169/2011 (FIC), can be found on the planning to have plenty of leading exhibition, the PSI Show offers bpma website - bpma.co.uk. fun at the show where it will be displaying products from its three ranges of diaries, 14 | product media | SEPTEMBER/OCTOBER 2016 www.productmediamagazine.co.uk www.productmediamagazine.co.uk SEPTEMBER/OCTOBER 2016 | product media | 15 4 | product media | SEPTEMBER/OCTOBER 2016 www.productmediamagazine.co.uk www.productmediamagazine.co.uk SEPTEMBER/OCTOBER 2016 | product media | 5 14-20_pmm16_08_bpmashow.indd 14 18/08/2016 09:05 14-20_pmm16_08_bpmashow.indd 15 18/08/2016 09:06 04-12_pmm16_08_news.indd 4 18/08/2016 08:56 04-12_pmm16_08_news.indd 5 18/08/2016 08:57 profile PRODUCTMEDIA If you have any stories for Product Media Magazine, post brexit post brexit NEWS send by email to: [email protected] q&a GIVING SOMETHING BACK The vote by the UK to exit from the European Union has created a period of uncertainty for businesses as they bpma vice chair Graeme Smith has brought print industry nous into the ponder how a process, which is still being defined, will promotional merchandise sector. Product Media, put the Cyan Group MD affect them. The early signs have been troubling with under the spotlight sterling falling, concerns over investment in the UK, uncertainty about the employment status of foreign Q. Tell us about the significant changes over the workers, and growth figures weakening. Cyan Group. past five to 10 years but I think A. Cyan Group is a print too. They said they liked how we are representing the wider it is really the speed of change LIGHTS, DON’T H owever, Foxwell, of foreign exchange strengthen by 2%, but there is management and promotional we did things on the print side membership and it is our goal which is the most dramatic CAMERA, DESPAIR – hand- specialists, Moneycorp. These uncertainty in other areas such distribution company. We are of the business and wanted to ensure that communications these days. Where products ACTION PREPARE wringing could include slow payment, as the Opposition leadership based in Twickenham and have us also to provide them with both to and from members is historically took time to pick will get us bank charges and volatile and the US elections. The been trading since 1997. Our their promotional products. e ective and relevant. For me up momentum they are now Suzi Jones, managing director of Narrative Glue Creative nowhere. exchange rates (see box p24). Chancellor may cut corporation clients are spread across many More specifically our clients the association should be a facing the viral demands of the explains why video should be part of your marketing strategy As Prime tax to strengthen the economy, sectors but we are specialists in wanted to speak to us about a medium for o ering education modern marketplace. While Minister Foxwell said that exchange and the Bank of England has supporting the healthcare and ‘campaign’ as part of a single and inspiration as well as there is now more competition O nline video content this bit right and you’ll have and of course reach potential end up costing you a lot more Theresa May has stated, Brexit rates are volatile as more money already cut interest rates. pharmaceutical industry as well source solution and by using improving communications for budget with new products is fast becoming your audience wanting to know new clients. in the long run in brand damage. means Brexit, so businesses is traded on the FX markets in There is the possibility of a UK as leisure and the public sector. only us they were confident between members. coming on to the market each the most engaging more about you, which means need to prepare for change. With a day than on the stock market quantitative easing programme the brand and quality of the month, there does appear to medium. If you more tra c to your website. In terms of social media, there The good news is, there no coherent picture of what that over a year – $5 trillion. The to stave o recession. However, At Cyan we are really focused products would be consistent Q.What does the bpma be a move back to some of the are not already using video to In our campaigns we use the is video content everywhere. are options available to every change will look like coming majority – 97% – is traded consumer confidence is low on driving the highest standards across all the campaign. While board actually do? more traditional desk items as promote your business, then slogan ‘We Make it. You Show it. Consider your own YouTube business, regardless of budget. from politicians, businesses have purely for speculative purposes. and Barclays economists go as for the industry and invest this seems a simple transfer A. They work very hard – these markets have become perhaps it’s time to start thinking Everyone Shares It’. In a nutshell, channel or Vimeo site, take At Narrative Glue Creative, we to make their own preparations far as to say the UK will go into in a lot of training. We have of ordering processes to the I know that! As volunteers less saturated. about integrating some it into that’s what you want to achieve advantage of Twitter’s new work with many clients who can based on the best information Markets move for a variety of recession. developed the Cyan Academy extended range of products we are all there to help steer your marketing strategy. from video content. 140-second video upload and a ord to apportion more of their and advice available to them. reason, such as current a airs which allows us to track the we were able to o er, this also the association in the most Q.Given the uncertain use it as a teaser to get noticed. marketing budget here. We are One thing is clear, doing nothing and natural disasters; politics; Positive action training development of our sta highlighted a skill gap which appropriate way possible future for many within the According to a Cisco forecast, There is nothing more Both Facebook and LinkedIn also launching a new initiative is not an option. economic performance, and Many of these factors are to ensure they have a broad but we needed to fill and this was to deliver the needs of the industry right now, what by 2017 video will account immediate and impactful than are alive with video content too. called Narrative ‘Sparks’ which in reaction to data and reports. outside the control of individual thorough understanding of the achieved through the bpma members. We are constantly advice would you give to for 69% of internet tra c. It’s a visual piece of PR to promote How we view content is also is a series of creative packages During the last recession, Following Brexit, all four of these businesses, but there are actions industries they are representing. Academy which I attended challenging and evaluating companies? an impressive figure and one your brand. A high quality, important, so making sure your to help start-ups and small almost 200 promotional areas are influencing the pound they can take to strengthen their The Cyan Academy programme along with some key members the strategic direction of A. Keep being proactive and that your business shouldn’t short and imaginative video video is optimised for mobile businesses promote their brand merchandise companies went (see graph). Sterling dropped by hand. Moneycorp advises clients is also available to upskill of sta . the association to ensure communicate e ectively with ignore. But where do you will deliver that message in a devices is crucial. through video content. We to the wall. This underlines 11% against the euro since the to focus on protecting their many of our clients who may we remain relevant to our your clients and suppliers. The start? Well it’s all about the quick hit. Then let your social also run a series of workshops the importance of maintaining referendum and is trading at budgeted levels and to not play be new or inexperienced to members and help them make more e ective you are, the story. Whether you are telling media really work hard for you Finally, don’t be put o by on how to make your own a well-run business that is levels not seen for three years. the currency markets. sourcing print and promotional the most of their businesses in stronger the relationships that us how your business started, by driving further engagement huge production costs. You in-house video productions. equipped to weather the various Against the dollar, sterling is products. We invest in our the promotional merchandise result. The earlier you find out promoting a new product, or to your audience. You can keep have a fantastic product and challenges that will beset trading at levels not seen since They can also look to di erent processes to ensure that we are industry. about upcoming projects, the explaining how something your current clients informed have worked hard to build your Narrative Glue Creative is any business. Brexit presents 1985. ways to buy currency, such as as compliant as possible and more opportunity you have to works, you need to be really of new products or services, brand. If you are tempted to pleased to be o ering all bpma particular issues, but preparing fixing a forward contract for at subsequently, managing our Q.How do you think the o er advice and professionalism clear about your message. Get explore new B2B opportunities compromise on cost and end up members a 10% discount on for them falls into the general There are winners and losers least some of their requirement. client expectations is a given. promotional merchandise and to add real value. with a poor quality video, it may video production. area of good business practice, with volatile markets. Exporters This doesn’t cost anything but industry has changed over something that the bpma is are finding their goods more enables them to fix a rate for We are proud to hold the the past five years? Q.Why do you think keen to promote. a ordable in many markets but up to two years in advance. certifications for the ISO9001, A. There have been many people should support it’s worth considering that many Businesses set a target rate for ISO14001 as well as the bpma their trade association, and To help members do this, it exporters import an element of changing their money, and if charter distributor status. Last what made you join? assembled a panel of experts their goods and these rates are that target is hit, their money will year we were recognised as A. Education is the biggest for a bpma Brexit Impact proving testing. automatically be bought. the PrintWeek Cross Media benefit and the main reason I meeting on 29 July at Croners Company of the year for utilising joined. Associations are there to in Hinckley. The 33 members Looking forward, uncertainty With most bpma members multiple media elements to support their members and the present heard a range of is the most certain thing, in the budgeting for foreign exchange deliver the best results for our truth is that the more you put in, speakers covering the main short or medium term. The UK’s buys in three monthly chunks, clients. the more you get out. A group areas of concern following the Brexit vote could set o further Foxwell advised rethinking of like-minded and engaged vote, and provided a view from referendum calls from other and restructuring to remain Q.You started out in Q.How long have you members working together is the trenches on how the post- EU nations including Italy and successful. print but now sell a lot of been on the bpma board a very powerful and positive Brexit period is playing out. France. As the UK’s lead up saw merchandise. Why is this? and why do you think it’s environment. Not only does it sterling weaken, so other nations Pricing A. Yes, that is true and it was important to serve your allow you to work out the best Money matters in the euro holding talks may do With exchange rate volatility, quickly clear from our client industry? way to do things, but it also Whether a business is importing the same. This may make the bpma secretary general, contacts that they were not A. I have been on the board results in the sharing of best or exporting, if it needs to pound look stronger against the Gordon Glenister suggested that only sourcing printed materials since 2014. Being on the practice to drive the highest exchange money, it may face euro, but this is not forecasted suppliers may need to put prices but that they also had a broad board is a big responsibility standards for our industry. challenges, said Christina for the near future. up very soon, especially if their range of requirements for but I feel the commitment is many promotional products worth it. As board members The stability of the new UK prime minister saw sterling www.productmediamagazine.co.uk SEPTEMBER/OCTOBER 2016 | product media | 21 12 | product media | SEPTEMBER/OCTOBER 2016 www.productmediamagazine.co.uk 22 | product media | SEPTEMBER/OCTOBER 2016 www.productmediamagazine.co.uk SEPTEMBER/OCTOBER 2016 | product media | 23 21_pmm16_08_qaa.indd 21 18/08/2016 09:19 04-12_pmm16_08_news.indd 12 18/08/2016 09:03 22-26_pmm16_08_PB.indd 22 18/08/2016 09:19 22-26_pmm16_08_PB.indd 23 18/08/2016 09:20 wwwwww..pprroodduuccttmmeeddiiaammaaggaazziinnee..ccoo..uukk SEPTEMBER/OCMTOEDBEIAR P2A0C16K || pprroodduucctt mmeeddiiaa || 33
Editorial and advertising features and dates FEduitotruialraendFadevaerttisuingrefeastuaresnadnd dDataestes Future Features and DatesIssue Edition Feature Editorial Deadline Advert Deadline Landing date 22 Jan-Feb 2019 Merch world preview, New 23 Nov 23 Nov 6 Jan products feature, European Editorial Deadline Issue Edition update from PSI 1 Feb Advert Deadline Landing date 23 March-April 2019 FoFceuastuorneuk manufacturing, End 24th Nov 2016 user shows, End user case study, 1 Feb 6 March 10 January 2017 ANweawrdPwroindnuecrtsgfaolrle2r0y17 218stMFaerbch2017 24th Nov 2016 6th Jan 2017 2411 MMaay-rJcuhn2e0217019 Summer seasonal merchandise, 30th March 2017 218sMt Faerbch2017 2 M6tahyMarch 2017 VBidreitioshshMowancausfaec, Ttuernindgers made 3 June 12 May 2017 easy, Brexit update 1st June 2017 30th March 2017 2nd May 2017 25 July-Aug 2019 CPartoamloogtuioenraelvBieuwy,eBrsuilding 2268JthulJyuly 2017 3 June 4 July 13 July 2017 additional revenue streams for 1st June 2017 4th July 2017 drMe&CiespotrPorcrirrpbhot uodwrtuoaocrtrsetl,dSBSaporfacreenitayvdlieeRdwe,csCplohotrhniissntimbgialitsy 5th Oct 2017 2614 SSeeppt-tOecmt b20e1r92017 kgeTifehtipenignB,PgFMitnhAdeSimnhg,oPwglarPestraiectvspiseetwuopdlye-athned 7 Oct 2268JtuhlyJuly 2017 2 S3e1spttAug 2017 15 November 2017 findings revealed 5th Oct 2017 7th Nov 2017 InTdhuestBrPyMsoAftSwhaorwe rReevvieieww, Social 27 Nov-Dec 2019 media in the promotional sector, 7Oct 7 Nov Mystery shopper survey, How to create an effective marketing plan i Important How to send editorial Deadlines Content editorial information Please send editorial as Word or plain text Deadlines are the latest possible submission Product Media Magazine will publish news, files and not in a PDF format. Images, logos dates for articles or adverts if you think you will views, articles, analysis, letters and other items etc. should not be supplied embedded but as miss a deadline please contact us. We cannot of interest. We encourage original content. Any separate high resolution files or attachments. guarantee inclusion for any submissions supplied columns, individual articles or other news may Any pictures need to be high resolution ideally after the deadline date. not be considered for publication if they are 300 dpi JPEG. Please note that we cannot use reproduced elsewhere. Articles submitted should web resolution images. Some camera phones not include material that has been published have a good enough definition but not all so elsewhere by others that may breach copyright. please check. Articles that are too advertorial may be rewritten or rejected. Advertorial content attracts the advertising rates published herewith. 4 | product media | MEDIA PACK www.productmediamagazine.co.uk
AAddvveerrtitsisininggrraatetess Advertising rates and artwork Artwork specifications Rate card Adverts Members rate Advertising sizes - mechanical data i Important advertising artwork information RCeanttree spcreaadr d £999 Double page spread Mem£b9e2r9s rate 420 mm xx 229977 mmmm plus 3 mm bleed on all sides Please supply all artwork as: ADdovuebrletspage spread Full page £667 Full page with bleed 1) CMYK colour CHeanlftpreagspe read £P4O6A7 210 mm xx 229977 mmmm pplluuss33mmmmbbleleeeddoonnaalllssidideess DThoiurdbloefppaaggees pread £838551 • All artwork should be supplied as press ££623859 Full page contained aaddvveerrt nnoo bblleeeedd ready artwork and should be set to FQuullaprtaegrepage £689 188 mm x 227733 mmmm CMYK colour mode. Inside front cover ££464555 HInaslifdpeabgaeck cover £385656 Half page vertical 2) Acceptable file formats TBahcirkdcoofvpearg e 19020mmmmxx227931mmmm • Please supply a high-resolution PDF but QInusaerrtteiropnasg e Ins£e2rt7i5ons Half page vertical bleeds off the following file types are also acceptable: 103 mm xx 229977 mmmmpplluuss33mmmmbbleleeeddttootthhrreeeeoouuteterrssidideess TIFF, JPEG, EPS. EPirginhttehdpAag5e/ aAd4vleorot se insert ££260858 Half page horizontal 3) Resolution FOrothnetrpparginetbedotptoromdubcatnsnoerr mini brochures PsoOldA 188 mm x 11394 mmmm • All artwork should be high resolution, Inside front cover £725 Half page horizontal bleeds off 300dpi. Online banners for www.productmediamagazine.co.uk 210 mm x 1476 mmmm pplluus 3 mm bleed bottom, left and riigghhtt We cannot use web resolution material be Inside back cover £655 it artwork or logos. Position Size 3 6 12 Third of page vertical B ack cover (HxW in Months Months M£8o2n5ths 5690 mmmm xx 224783 mm 4) Typefaces and fonts pixels) TThhiirrdd ooff ppaaggee hhoorriizzoonnttaall • Please ensure that all fonts are 188 mm x 8804 mm either embedded or outlined. Any IRnigsehrttHioannsd 300x80 £450 £720 Inser£t9io6n0s material supplied requiring adjustment will £900 QQuuaarrtteerr ppaaggee vertical be subject to an extra charge. PBrainntneedr A5 / A4 loose insert £655 902 mm x 1324 mm PO£1A500 ADVERTISING PROOFS WILL be sent via ORBiatghnhentreHpr rainndte d in3s0e0rtxs16/ 0p roduct£i5n4s0e rts EQiugahrttheor fppaaggeehvoerriztiocnatlal email and will require email confirmation 91808mmmmxx664mmmm before any advertisements are published. Right Hand 300x320 £600 £1000 £1800 EEiigghhtthh ooff ppaaggee hvoerrtizicoanltal Any design questions please do not Banner 19828mmmmxx6344mmmm hesitate to contact our design team. We will be happy to help. NRiognh-tmHeamndb ers3a0r0ex7w0e0l come£t1o0a0d0v ertise,£p18le0a0s e add £3205%00or FErigohntt opfagpeagbeohttoormizobnantanler Email dbepsmigan@@aitdgergapohmicesduiak..ccoo.mukoorrccaalll eBnanqnueirre about joining BPMA. 218108 mm x 5360 mmmm plus 3 mm bleed 01273793 37676217031 rAMBadataenvinsneaerTtsrooaprbi aolvfee.a9t6u5rxe1s2a5n d rec£r8u0it0m ent adv£e1r2t0s0a ttract t£h2e0s0a0me GMuaainraBnottetoemd p a9g6e5x/1f2r5o nt thir£d70p0o sition –£a9d0d01 0% £1500 SBearnineesrdiscounts: 2-3 issues 10% 4-6 issues 15% Agency rates: 1-3 issues 10% 4-6 issues 15% ATlhl eprBicPeMs Amhenavtieontheed raigrehstutobjerecftutsoeVaAdTv.ertisements on site of artwork, particularly where there may be a conflict of interest. wwwwww..pprroodduuccttmmeeddiiaammaaggaazziinnee..ccoo..uukk SEPTEMBER/OCMTOEDBEIAR P2A0C16K || pprroodduucctt mmeeddiiaa || 55
CCoonnttaaccttss PRODUCTMEDIATHE MAGAZINE FOR THE PROMOTIONAL INDUSTRY To contact us directly regarding Product Media Magazine Tadovceorntitsaicntguosrdciorenctetlnytrpelgeaarsdeinspgeak to: British Promotional Merchandise Association advertising or content please speak to: PFerotcdhuacmt MPaerdkiaHMouasgeazine Daniela Arena BLoriwtieshr RPoroadmotional Merchandise Association GOpoerrdaotionnGs lMeanniasgterr UFenticth5amAvenue Business Park BCBSLKuerrTaooarm2rtcc2ehkkbye9llseerHhCyyDeBRa2od3ad4EY P01u3b7li2sh3i7n1g1D82irector [email protected] Product Media Magazine [email protected] www.productmediamagazine.co.uk Advertising Aemdaviel:[email protected] email: [email protected] Editorial ENdeiwtosr, iVailews, Comment, NPeeowpsl,eV, Lieewttse,rsCaonmdmmeonrte, Semkuaitlt: leedbituotr@t,pLroedttuecrtms aednidammagoarzeine.co.uk email: [email protected] Advertising artwork PAldeavseersteisnidnagrtawrotwrkotorkMelanie Cooper ePmleasile: [email protected] team: oemr caail:l [email protected] or call 01279 776103 Circulation CToirgceut lyaotuiroonwn copy email: Tcoircgueltaytioounr@opwrondcuocptmy eemdiaiml: agazine.co.uk [email protected]
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