Pure Cleaning UI UX Case Study

UX UI CASE STUDY Xd Ai ONEPAGER for a Cleaning Service Created by Anna Kroglen

1234 TARGET AUDIENCE MARKET RESEARCH Table of ContentPROCESS OVERVIEW

5678MOCK-UPs IU STYLE GUIDE LOW FIDELITY FRAMES SUCCESS CRITERIA



A BTC website that offers it's customers domestic cleaning services of different kinds. COMPANY VISION Tailored service Training the staff Build trust Rewarding the to every customers to be the best in with our customers employees for their precise needs. the field with deep so they can feel work of excellence. knowledge in comfortable in our cleaning. care.

1 OVERVIEW Using external help for cleaning has become more popular as people are working longer hours and earning enough money to OVERVIEW hire external help. It saves people time and energy. The current website is very general and not distinct in any way from its 2 competitors. PROCESS PROBLEM Many firms offer only deep cleaning at expensive costs. The cleaning services that exist for the private market are fewer and 3 are often felt not to be trustworthy. Finding a service outside the big cities is also a challenge. Lack of differensation = MARKET RESEARCH everyone offer the same services. 4 Cleaning services for \"housekeeping\" needs focus points that makes the cleaning more efficient for both the company and TARGET AUDIENCE the client. 5 SOLUTION Customized cleaning that is defined by the clients need and priced and timed accordingly. Building trust. SUCCESS CRITERIA 6 LOW FIDELITY FRAMES 7 IU STYLE GUIDE 8 MOCK-UPs

MY ROLE Re-Branding of the Web ONEPAGER with focus on UX and make the design responsive to mobile.

1 MARKET RESEARCH Competitor Analyze OVERVIEW ONLINE SURVEY 2 45 people participated PROCESS INTERVIEWS 4 personal phone calls 3 ANALYZING MARKET RESEARCH the material collected 4 TARGET AUDIENCE 5 SUCCESS CRITERIA 6 LOW FIDELITY FRAMES 7 IU STYLE GUIDE 8 MOCK-UPs

TARGET AUDIENCE = PERSONA For persona see Chapter 4

1 A - MARKET RESEARCH OVERVIEW I used different search words to research the market and though they all have the same meaning they all brought different results. There are three 2 kinds of companies for cleaning services; PROCESS 1) 2) 3) 3 Companies where Cleaning Services that Companies that offers the customer has to work mainly or solely both housekeepers MARKET RESEARCH register to get access with offices, lobbies, as well as specific to a list of house post construction cleaning services 4 keepers in different cleaning etc. They such as window areas and with are mainly focused on cleaning, organizing TARGET AUDIENCE different experience heavy cleaning such the home & cleaning and recommendations. as floor polish etc. when moving houses. 5 (This is the category of the SUCCESS CRITERIA Website being renewed) 6 LOW FIDELITY FRAMES 7 IU STYLE GUIDE 8 MOCK-UPs

ADVANTAGES DISADVANTAGES ON THE CURRENT SITE ON THE CURRENT SITE • The colorway is pleasant and gives • There is noting to separate this the impression of fresh and clean. company from other competitors. • Fonts selected are great. • The general layout is messy. • Images are good though give a • Some texts where placed ontop of feeling of “abroad”. images = hard to read. • The copywriting is good as is. • Hero is too busy = no focus. • No need for multiple pages. The content can be fit into a ONE-PAGER.

1 B - SURVEY AND INTERVIEWS OVERVIEW I created two survey groups - one for those using a cleaning service or wish to do so, the other survey for people who do not use a cleaning 2 service - in order to understand the different mind of the different groups and to see if the customer range can be expanded by reaching people PROCESS who are currently not using this kind of service. 3 80%In both groups there was a majority of women answering the questions. MARKET RESEARCH 60% of all people in both surveys currently uses a Cleaning Service. 4 TARGET AUDIENCE 5 SUCCESS CRITERIA 6 LOW FIDELITY FRAMES 7 IU STYLE GUIDE 8 MOCK-UPs

CUSTOMERS USING THE SERVICE POTENTIAL CUSTOMERS (28 people participated) (17 people participated) 58% AGE 30% 58% MARITAL STATUS 40-49 40-49 20-39 92% 71% Married Married 61% WORK STATUS 59% Work full time Does not work full time A clear majority lives in the LOCATION A wide mix from all over Israel centre of Israel

1 SURVEY OVERVIEW PEOPLE CURRENTLY USING A CLEANING SERVICE 2 • 50% of the currently active users are unhappy with the cleaning service they receive. PROCESS • 80% prefer a private cleaner where only 20% prefer a cleaning 3 company. MARKET RESEARCH • How to find a cleaner: OK Least Used Social Media Web 4 Best Way Recommendations TARGET AUDIENCE • The most desired type of cleaning - Deep and thorough cleaning - is 5 also the hardest type to find according to the survey. SUCCESS CRITERIA • Weekly cleaning is the most requested cleaning frequency. 6 • There was a large interest in giving a Cleaning Day as a present. Most wanted to give it to: LOW FIDELITY FRAMES • a friend with health issues • a family with newborn • grandparents 7 PEOPLE NOT USING A CLEANING SERVICE IU STYLE GUIDE • 70% of None-Users think they will want to use a cleaning service in the 8 future. MOCK-UPs • 60% would be happy to receive a “Cleaning Day” service as a gift.

INTERVIEWS One of the biggest repeating problems with housekeeping services is trust. Distrust of the inconsistency whether the cleaner will show up at all and distrust that the work will be done as it should. Telling the cleaner, each time, what needs to be done is time consuming. A clear list of tasks might eliminate the risk of the cleaner missing parts of the requested areas. C - GENERAL ANALYZE Housekeeping is mainly used by people who work full-time and are in their 40’s and up. The service is more used by people in the centre of Israel but this should be taken in proportion to the fact that there are more Cleaning Companies available in this area. It seems as if the matter of marital status and amount of children are not factors.

1 PERSONA NO' 1 OVERVIEW Existing 2 USER TO ATTRACT PROCESS Could you imagine giving away a house- keeper day of cleaning to someone? 3 No! Ye s ! MARKET RESEARCH Thank you Good Idea 4 FRUSTRATIONS: TARGET AUDIENCE - Not being able to count on the service showing up when they should 5 and do what has been decided. SUCCESS CRITERIA “I work so hard that when I’m home all I - It becomes a source for arguments in want to do is to spend time with my family” the family. 6 NAME: Tamara Brenner GOALS: LOW FIDELITY FRAMES AGE: 47 WORK: IT manager at Bank Discount - Spending my free time on things that 7 FAMILY: Married +3; Tom 21, Alex 15, Dan 10 I love to do, not that I have to do. LOCATION: Givatyim IU STYLE GUIDE PERSONALITY: Hard working, strong & focused. - Take away the stress around house chores. 8 BIO: MOCK-UPs I love my work and I spend a lot of time there. Many of my colleagues are also my friends and I love to spend my free time traveling and eating well in the company of friends and family.

PERSONA NO' 2 New POTENTIAL CUSTOMER Could you imagine giving away a house- keeper day of cleaning to someone? No! Ye s ! Thank you Good Idea FRUSTRATIONS: - Age! Not having energy left to host when the kids or friends come to visit. “We used to do everything ourselves, but - The pension don’t really leave much age is making everything harder” over for luxury services such as cleaning. NAME: Jack & Shulamit Goldstein AGE: 79 & 74 GOALS: WORK: Retired since years back FAMILY: Married ( 2 grown children) - Have the energy to spend time with LOCATION: Bat Yam our grandchildren. PERSONALITY: Joyful, stubborn & great cooks. - To reduce the pain received when standing and bending to clean. BIO: We have always been independent, doing everything ourselves. It’s hard to let just anybody in to help. Trust needs to be build. We might be old but we are not senile yet.

1 SUCCESS CRITERIA OVERVIEW Focus points of the service 2 PROCESS 3 MARKET RESEARCH 4 TARGET AUDIENCE 5 SUCCESS CRITERIA 6 LOW FIDELITY FRAMES 7 IU STYLE GUIDE 8 MOCK-UPs

THE SERVICE FEELS PERSONAL THE SERVICE CAN BE CUSTOM-MADE THE SERVICE IS FLEXIBLE AND TRUSTWORTHY

1 LOW FIDELITY FRAMES OVERVIEW 2 PROCESS 3 MARKET RESEARCH 4 TARGET AUDIENCE 5 SUCCESS CRITERIA 6 LOW FIDELITY FRAMES 7 IU STYLE GUIDE 8 MOCK-UPs



1 UI STYLE GUIDE OVERVIEW A - TYPOGRAPHY Both fonts selected are clean and soft in their appearance. Houschka Rounded was used to 2 Aa emphasize the titles and special sentences, while Assistant is a font easier to read and was therefor PROCESS used in body texts. 3 Houschka Rounded Medium 1234567890 MARKET RESEARCH DemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ 4 Bold abcdefghijklmnopqrstuvwxyz TARGET AUDIENCE Aa Assistent 5 Regular 1 2 3 4 5 6 7 8 9 0 SUCCESS CRITERIA SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ 6 Bold abcdefghijklmnopqrstuvwxyz LOW FIDELITY FRAMES 7 UI STYLE GUIDE 8 MOCK-UPs

B - COLOR Different shades of turquoise blue were selected for a fresh and clean feel. It is also the color used for ACTION. The orange is solely used as a “defining” color for attention. Dark Grey was used for all texts. #62A6BA #9BC6D3 #FFFFFF #F49F61 #656565

1 C - BUTTONS Selected / Deselected Mode OVERVIEW Normal Mode Hoover Mode Normal Mode 2 Normal Hoover Selected Hoover Mode Editorial Mode Mode Mode Mode PROCESS Normal Hoover Selected Normal Hoover Selected Mode Mode Mode Mode Mode Mode 3 MARKET RESEARCH 4 TARGET AUDIENCE 5 SUCCESS CRITERIA 6 LOW FIDELITY FRAMES 7 UI STYLE GUIDE 8 MOCK-UPs

D - ICONS

1 THE FINAL PRODUCT FOR WEB & MOBILE OVERVIEW The website is a ONEPAGER with seven different main parts. The Hero - as shown to the right, Locations - of where the services are given, The vision 2 of the company, information about The Crew - who give the services and Testimonies about their work, the different Cleaning Services and the form to PROCESS Order a Service. 3 PROTOTYPE LINKS Web - Pure Cleaning Computer Screen Prototype MARKET RESEARCH Mobile - Pure Cleaning Mobile Screen Prototype 4 TARGET AUDIENCE 5 SUCCESS CRITERIA 6 LOW FIDELITY FRAMES 7 IU STYLE GUIDE 8 MOCK-UPs

HERO - Landing page

1 OVERVIEW 2 PROCESS 3 MARKET RESEARCH 4 TARGET AUDIENCE 5 SUCCESS CRITERIA 6 LOW FIDELITY FRAMES 7 IU STYLE GUIDE 8 MOCK-UPs

ONEPAGER flow

1 Ordering a GIFT CARD SERVICE flow OVERVIEW 2 PROCESS 3 MARKET RESEARCH 4 TARGET AUDIENCE 5 SUCCESS CRITERIA 6 LOW FIDELITY FRAMES 7 IU STYLE GUIDE 8 MOCK-UPs



1 OVERVIEW 2 PROCESS 3 MARKET RESEARCH 4 TARGET AUDIENCE 5 SUCCESS CRITERIA 6 LOW FIDELITY FRAMES 7 IU STYLE GUIDE 8 MOCK-UPs

Ordering a CLEANING SERVICE flow

1 ONEPAGER Appearance on Mobile Screens OVERVIEW 2 PROCESS 3 MARKET RESEARCH 4 TARGET AUDIENCE 5 SUCCESS CRITERIA 6 LOW FIDELITY FRAMES 7 IU STYLE GUIDE 8 MOCK-UPs