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BUY | SELL | CELEBRATE!KARL VANDERKUIP BROKERdoing things a little differently Direct 905.704.8701 [email protected]

BiographyKARL VANDERKUIPkarl made his entry into the Niagara Real Estate market in 2004 and absolutely loveswhat he does. Thing is, he was never supposed to be a real estate guy, or at leastnever thought he was. He was a drifter by nature and while exploring Nicaraguahe developed mono. From there, he was Fed-EXed home to sleep for months.In between naps he found the love of his life and now wife, Pauline. Who, heknew she was out of his league and quickly buckled down to establish aneducation at Brock University while obtaining his real estate license on theside. A growing passion for architecture, the next great cup of coffee andthe drive of a honey badger made it clear that this is where he belonged.These intangibles have solidified him as an industry leader.Ten years later and Karl’s passion is stronger than ever but his gamehas changed. Now a father of two: Naomi(aka the Dragon) who is 4going on 14, and his son Arie 2 (aka the Strong Man) have put thingsin perspective. With a wise old realtor once telling Karl “I hope youbecome a better father than realtor,” Karl considers those words onthe regular and is sure he won’t forget them (well, pretty sure).Karl is proud to be on the Board of Directors for CommunityCare and The St. Catharines Club. Along with an active presencein church and volunteering at many community events. Karl lovesNiagara and is involved with Community Tours at a regional level.Warm and generous and always quick to a joke, Karl ensures thathis clients feel valued and appreciated throughout the buyingand selling process. But don’t mistake Karl’s kindness for anybrand of weakness… this could not be further from the truth.Think of him as a shark in a dolphin costume when it comesto closing the deal. Office 905-641-1110 Direct 905-704-8701 [email protected]

WChyaSlhloulKdaI rl? Top Producer Karl looks at selling properties the same way a marketing agency looks at promoting a product. Each home is unique and has the ability to sell itself however... Karl spotlights the property by celebrating it’s lifestyle; showcasing its merits, and ensuring people get to the negotiation table. Karl works hard for his clients and has been consistently recognized for superior sales performance (just ask him). Strong Negotiator The “Art of the Deal” motivates Karl to achieve the best deal for you. He is able to sit with a buyer and help them understand the rationale behind your value offering…and finds it exciting. A friendly first impression, a good listener, and what the buyer and their realtors needs is key…Karl does his homework and comes prepared. doing things a little differently

Marketing Strategies So you are thinking of selling your home in the next few months. Exciting times! But there a few things to be done first. Pre-Listing: • Call Karl over a coffee/coconut water for a meet and greet. • Get an In-Depth Comparative Market Analysis completed. • Check with your bank to minimize penalties on your current mortgage or for pre-approvals on a new property. • Bring in an Interior Decorator/Stager for in–home- preparation, staging & reno advice (this is on me)...it matters. • Professional photography, editing and enhancement. • Video production for lifestyle video. • Feature sheets. • For Sale sign. You only get once chance to make a great first impression. So Call Karl and lets hit the ground running.Office 905-641-1110Direct [email protected]

StagingHome staging is the act of preparing a private residencefor sale in the real estate marketplace. The goal of stagingis to make a home appealing to the highest numberof potential buyers, thereby selling a property moreswiftly and for more money. Staging techniques focus onimproving a property’s appeal by transforming it into awelcoming, attractive product that anyone might want.Karl believes this is so important that he will cover the costof the in home consolation with a Professional InteriorDecorator/Stager.Here are a few reasons why Karl’s homes are staged: • Look better than others on the market. Competition is stiff. Buyers have high expectations. Leaving your house in “As-Is” condition will help sell the competition. • You Will Make More Money. The average staging investment can result in a return of 8-10% greater. • Faster Sale. Staging a home helps it to sell faster… delivering you the best price. Homes average 6% lower in sales price than those sold within the first 4 weeks.Once your home is ready to be showcased and exposedwe’ll book a photo and video shoot! doing things a little differently

Website • MLS Listings and City neighborhood analysis • High resolution lifestyle photos • Custom Google maps and street views. • Housing articles on current developments in your area as well as market activity. • Private client website portal to manage and handle large and private documents relating to your property sale. • Blogged listings to video blogs and market dynamics. • Local school information with scholastic indicators. • Churches, shopping, dining, recreation and entertainment mapped nearby. • You-Tube lifestyle videos and much more!Karl loves technology. Yeah there are bells & whistles on hiswebsite to attract attention…but more importantly there area ton of quality features to keep the buyers’ attention focusedon your property and the area where it is located.This website has its SEO (search engine optimizer) set formaximum exposure and attention. Being #1 on Google searchresults will get your home the attention it deserves.Averaging over 3500 uniquevisitors a month.Office 905-641-1110Direct [email protected]

LVifeisdtyeleo’sCALLKARLTV • Karl’s lifestyle videos give potential buyers, includingCallKarl.ca maximizes your home’s exposure with personalized those searching from out of town, access to a personalLifestyle videos that appear on YouTube, Realtor.ca, and CallKarl.ca tour of your home 24/7 • Only 1 percent of Realtors are currently using video to market • Full motion HD walking video that gives potential their listings. Using video as part of your marketing plan buyers a real feel for the home before ever sitting exposes your home to more potential Buyer’s than 99% of the foot in it competition • Will show how the rooms connect and the flow • With more and more homebuyers turning to the internet when of the layout and a better sense of your homes shopping for a home, it is more important than ever that your unique features listing stands out online • Check some of them out at: YouTube.com/CallKarl doing things a little differently

SLuipspotritnTog “Boosting your listings visibility makescommunication happen!” Online resources are powerful tools to help increase connections and communications with buyers. And your listing is out there! Social Media • Facebook. With over a “thousand friends” you would think Facebook was made for Real Estate • Twitter. Reaches far beyond your inner circle of friends to people that like instant communication. • YouTube. Great exposure for SEO on Google. Next generation virtual tours. Added personal touch and exposure. • Kijiji. Because people are looking everywhere these days. Websites • MLS.ca (obvious) • All the RE/MAX websites. remax.com, remax.ca, remax.gc.com (of course) • CallKarl.ca- (cheesy plug) • Homes&LandMagazine.com & there 23 affiliated websites including Canada largest Newspapers real estate section The Globeandmail.com Office 905-641-1110 Direct 905-704-8701 [email protected]

HOMAEds&& LAND As important as it is to have a solid online marketing campaign, print advertising is still the bread and butter. Niagara or beyond our advertising is in selective publications that best suit your home and allow prospective buyers to be able to find you effectively. • St. Catharines Standard - The Niagara Falls Review - Welland Tribune - Niagara This Week- BurlingtonPost • Home&Land Magazine. This high glossy magazine is published 13 times a yr has a distribution of 20,000 magazines each print and is located thorough the Niagara Region and in all 24 different Go Stations all the way into Toronto to ensure out-of-towners have high visibility of your home. This is an essential tool for the coffee drinkers in the morning and wine drinkers in the evening. Beautiful photos and catchy ads are the hallmark of Karl’s marketing strategy.Karl's Banner Ad_HOMESANDLAND June 17, 2014 Folder_OL.indd 1 6/19/14 4:57:22 PM doing things a little differently

HOopenusesPOTENTIAL BUYERS Not the Open House type? No problem. By Appointment Only ads get the same exposure andIf you’re a numbers guy (girl) then Open Houses Karl is always happy to “open the house” for potentialare a great way to open the home to exposure. Karl buyers anytime.loves doing them. It gives the potential buyers anopportunity to informally kick the tires and get a feelof the home and its amenities. The 1st and 3 weeks ofa listing are key.Office 905-641-1110Direct [email protected]

FeSahtureeetsfor SALe 59 SimPSoN roAD a collaborative workspace 73 QUEEN STREETLive Large On the swing! Clean. Classy & to the point. $699,900TmashhsniozatidsuessntVrdanopiicipnornteiomognsorgtswiilagwanttiahotitebahuhrtlosfetamih,sslltemerbseMpiewnelaaitaasussbstthiaeinbefrru,ustlhhaililyanet5vttftorironheimrgtgbhaimaoeednveshi.prdneoEataoiantnlmgiejkodeweyaapeenaionrndafossDouaclirE.CnoimtwlteOioaain.nlrnyBgelePSia.vOcsIi4oenNBerflgmsulaaPtoSherTrrl.mIienEdNOAtECPSEOrSrENTTlTyOrraCCaVlaCEOTTlISSlOIENONrGrSS Short term Executive rental for as short or long as you need it! Fully furnished, fully accessorized and full of lifestyle. On the cusp of the Queen St heritage district Feature sheets are intended to enhance some off the HOME rENOVaTIONS and across from maybe the prettiest park you have ever seen, Montebello. This finer elements to the home and nail th big items out 2 bedroom 1000 sq.ft. loft just might be the first of its kind in Niagara. It features of the ball park. HOME INSuraNCE ClaIMS a contemporary style blended w/ the industrial brick & mortar of the past. Gas DuE TO FIrE, FlOOD, ETC. stove in the island’s quartz countertops keeps everyone in the conversation or We look at every home differently and adjust on the just enjoy the sunset views of the park. Dishes, pots, pans and a blender…think fly. Making sure that there is always value added. OuT OF TOwN Or OuT OF farmers market here, even towels. Patio furniture and a BBQ. Cable, internet, & 2 COuNTry FaMIly VaCaTIONS TVs. Printer and scanner can be supplied. “call” KARl VAndERKUiPTheUPhouse.comKArdLoinVgAthiNngDs aelirttleKdUiff9eir0Pen5tBl.y7r0o4KD9Ki.er80aercr75tl@[email protected] |.6SE4FLrLo1m.1| 1RC1EE0/LMEABXRAGIndTeapEredn!deenntly city Operated Owned and doing things a little differently

BUY | SELL | CELEBRATE!SHUirCe FCorESS Constant active marketing. Experience and loyalty. Local area expertise and knowledge. Proven and results-driven negotiator.KARL VANDERKUIP BROKER Direct office 905.704.8701 905.641.1110doing things a little differently [email protected] Independently Owned and Operated