Case3D_Style Guide_work in progress

BRAND WE RENDER IDEAS TO PERFECTION GUIDELINESThe new style guide for Case3DBalzakova 31, +381 21 557 449 © 2016 Case3D21000 Novi Sad, [email protected] www.case-3d.com

The new style guide for Case3D WE RENDER IDEAS TO PERFECTION AND MAKE VISIBLE WHAT IS YET TO COMEABOUT THECASE3D BRANDProducts we provide are unique. They are all cre-ative works and each one of them represents a stepfurther in our self development. This is the result ofour constant desire for learning and research in thefield of 3D rendering. We believe that the acquisitionof new technologies, knowledge and skills is the keyas much for the development of each individual asfor the team as a whole.

The new style guide for Case3D 01 Logo Design 2 The Logo and its Usage 3TABLE OF Black, White & Grey Scale Versions 4CONTENTS Logo Construction & Clearspace 5 Logo Sizes and its Usage 2 02 Typography The Font

The new style guide for Case3D The general logoTHE LOGO & & The iconITS APPLICATION The logotypeOur logo is the touchstone of our brand and one of our The corporate logo is presentedmost valuable assets. We must ensure proper usage. through the use of colors. TheThe Case3D logo combines two elements: the Case3D colors are a fresh turquoise andgraphical logo and the logotype. These elements are tobe used in the presented proportions, and are not to be a strong anthrazit.altered. However, color variations depend on the purposeof use. Dark version Light version2 A variant of use when A variant of use when the background color the background color is dark colored. is light colored.

100% Black The new style guide for Case3D80% Black100% White BLACK, WHITE & GREY SCALE There are certain situations, often due to production costs, only one color of ink is available so the logo must be reproduced using only one color. In this scenario, the logo, logotype or symbol must be used following the convention of using a light color type on a dark background or in a dark color type on a light background. The logoype and the symbol must be clearly distinguishable from the background color. 3

The new style guide for Case3DLOGO CONSTRUCTION& CLEARSPACEThe reason for applying clearspece around a logo isto prevent other graphical elements frominterveaning with the integrity of the logo, alongwith allowing for maximal visual effectivenes.Nothing should intrude in this visual clearspace. Whenever you use the logo, it should be surrounded with clear- space to insure its visibilty. If you use the logo icon as a single object, it also needs clearspace all around.3

DON’T rotate the logo The new style guide for Case3DDON’T add a drop shadowDON’T rearange the elements LOGO SIZESDON’T stretch the logo & ITS USAGEDON’T outline the logo There are no predetermined sizes for the Case3D logo. Scale and proportion should be determined by the available space, function and visibility. In print the minimum size is 5mm. Please note: The logo cannot be changed! There are certain creative guidelines to go by, so alteration is not an option. 4

to be continued...