Brand Identity Prism (Zara & Dove)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY MFM 2020-22, JODHPUR Fashion Brand Management Topic: Brand Identity Prism (Zara & Dove) Submitted to : Submitted by: Dr. Shikha Gupta Malvika Advani

BRAND IDENTITY PRISM Table of Contents: (a) Brand Identity Prism of Zara. (b) Brand Identity Prism of Dove

EXTERNALIZATIONPhysique: ZARA Personality: INTERNALIZATION Responsive/ Reactive, Intert, Market Aggressive, Confident, Bold, Driven, Dynamic, Highly Sophistication, Suave, Beautiful, commercial & flexible, Competitive Modest, Assorted, Aesthetic Relationship: Cultural Tendencies: Value for prices, Pocket friendly, European/ Spanish, good rapport with Upright, Reliable, Affordable, Fair customers & worldwide recognition, Exchange Parameters. Ubiquitious. Reflection: Self-Image: Poise, Sense of individuality, Poised, Confident, Trendsetting, Trendsetting, Stylish, In-vogue. Unpretentious, Suave, Unique.

Physique: Personality: Subtle, Soft Nuance & Shades, White Soft, Aesthetic, Homely & Friendly, & Blue, Crafty, Simple Symbol, Subtle, Ultra fine, Pure, Natural. Gem-shaped secondary packaging, EXTERNALIZATIONDrop-Shaped Primary PackagingDOVECultural Tendencies: INTERNALIZATION Universal, No Stereotypes, Pioneer in Relationship: trust & utility. Women-centric, Refined, Pure, Connected, Homely. Self-Image: Poised, Confident, Beautiful, Refined, Reflection: Universal. Confident & Natural Beauty of Women. No celebrity faces.