BUSINESS-WRITING

Business Writing ค่มู อื เรยี นคอรส์ BUSINESS WRITING เสกภาษาอังกฤษให้กลายเปนเงิน ENGNOW.IN.TH

Overview of Business Writing 1.Business writing สาํ คัญอยา่ งไร Formal and Informal Example 1: This is to inform you that your book has been rejected by our company as it was not up to the required standard. In case you would like us to reconsider it, we would suggest that you go over it and make some necessary changes. Example 2: You know that book I wrote? Well, the publishing company rejected it. They thought it was awful. But hey, I did the best I could, and I think it was great. I'm not gonna redo the way they said | 1080. Here’s a list of some of the main differences between informal and formal writing Informal: May use colloquial words to express (kids, guy, awesome, a lot, etc.) Formal: Avoid using colloquial words/ expressions ( substituted with children, man or boy, wonderful, many, etc.)

Informal: may use contractions (can,t, won't, shouldn't, etc) Formal: avoid contractions (write out of full words, cannot, will not, should not) Informal: May use first, second or third person. Formal: Write in third person (except in business letters where person may be used). Informal: may use abbreviated words (Photo, TV, ASAP, etc) Formal: avoid using abbreviated words (use full versions - like photograph, television, etc). Informal: may use imperative voice (e.g. Remember...) Formal: Avoid imperative voice (use Please refer to...) Informal: may use active voice (e.g. we have noticed that...). Formal: use passive voice (e.g. it has been noted that...)

Informal: may use short and simple sentences. Formal: longer and more complex sentences are preferred (short simple sentences reflect poorly on the writer).

2. ทรคิ เด็ดๆของ Business writing The first step in writing a document is choosing the content. To do this effectively ask yourself the following questions: 1.How much information does the reader actually need? 2.If you are asking for information, is your request concise so that the reader knows how to reply? 3.If you are giving information, is your message precise and easy to understand? REMEMBER THAT... \"Using correct language is only a smalı part of effective writing; you need to think about the appropriate information for your document.\"

As a skill, writing requires more planning (before) and editing (after) than speaking When you speak, you can check your listener's understanding by the feedback you receive When you write, this feedback is less immediate, as it takes time for written communication to be exchanged. Useful tips (PLANNING) What does my reader already know about this subject? How much information do they need to know? How much do I present the information in a concise way so that it is easy to understand? EDITING • Is that too much or too little detail for the reader? • Is there any redundant information?, e.g. repetition • Whether a document contains redundant information will depend on: 1. The writer's views of how much information the reader needs 2. The reader's view of their actual needs in term of information

However, to encourage you to think about the right quant. of information for your reader, here are some expressions which give examples of redundant Language. In each phrase put the brackets around the redundant word(s). 1. Advance reservation 2. All meet together 3. Difficult challenge 4. Past experience 5. End result 6. Basic fundamentals 7. Resonate is because 8. Unexpected surprise 3. คํานา่ รูก้ ่อนเรมิ Business writing Useful tips • What does my reader already know about this subject? • How much information do they need to know? • How much do I present the information in a concise way so that it is easy to understand?

As a skill, writing requires more planning (before) and editing (after) than speaking When you speak, you can check your listener's understanding by the feedback you receive When you write, this feedback is less immediate, as it takes time for written communication to be exchanged.

REMEMBER THAT.. \"Using correct language is only a small part of effective writing; you need to think about the appropriate information for your document.\" Useful tips • What does my reader already know about this subject? • How much information do they need to know? • How much do I present the information in a concise way so that it is easy to understand? Transition: Informal & formal Informal Anyway plus/also but SO ASAP in the meantime I think in the end to sum up, in a nutshell

Formal Notwithstanding moreover/Furthermore however therefore/thus as soon as possible in the interim in my opinion, Finally In conclusion, To summarize

NOTE

NOTE

The following list will help you to recognize the informal and formal ways of saying the same thing. The list is divided into sections of: verbs, transitions, emphasis words, abbreviations, and slang. 1. This is one possible solution to the problem. However, there are others. 2. In my opinion, Bangkok has the best street food. 3. Finally, I'd like to thank everyone for coming this evening. I must (sorry) apologize for disturbing you like this. the population of the area has (go up) decreased for last year. Police (find out) discovered the body hidden in thick undergrowth.

4. Test your knowledge 1 Formal I must sorry/apologize for disturbing you like this. The population of the area has go up/decreased for a last year. Police find out/discovered the body hidden in thick undergrowth. Informal 1. This is one possible solution to the problem. However/but, there are others. 2. I think/In my opinion, Bangkok has the best street food. 3. Finally/in the end, I'd like to thank everyone for coming this evening. Informal: May not use colloquial words to express expression (kids, guy, awesome, a lot, etc.) Informal: may use contractions (can't, won't, shouldn't, etc) Formal: Avoid using colloquial words/expressions (substituted with children, man or boy, wonderful, many, etc.

Formal: May use imperative voice (Don't touch my hair...) Informal: may use abbreviated words (Photo, TV, ASAP, etc) Passive voice or Active voice Ubon ate six shrimp at lunch. The letter will be written by me tomorrow. Dad read all the books in one day. My friends are going to meet me tonight.

การเขยี นอเี มลทัวไป 1.Different types of email : อีเมลประเภท ต่างๆ Inviting Email Invitation to Dinner Mr.Jeff [email protected] Invitation to Dinner Dear Mr. Walt, I hope you are enjoying your stay in Singapore. I would like to invite you to dinner on the evening of Wednesday, April 9. after our meeting at the Bangkok head office. Do you like Thai food? There is an excellent restaurant near the office. Please let me know if it is convenient for you. I look forward to hearing from you Best regards ,

Making inquiries - สอบถามในเรอื งสนิ ค้า และบรกิ าร หรอื อาจจะ เปน แคตตาล็อค ราคา ตัวอยา่ ง การนดั หมายเพอื การต่างๆ Meeting to discuss contract Mr Jeff [email protected] Meeting to discuss contract Dear Mr. Walt, I hope everything is going well with you I wonder if we could meet sometime next week to discuss the contract. Is Wednesday afternoon convenient for you? How about 2pm at your office? I look forward to hearing from you Best regards, Somboon Nhongkhaem

Passive voice(Verb to be + V.3) Passive voice 1. Ubon ate six shrimp at lunch. At lunch, six shrimp were eaten by Ubon, 2. Dad read all the books in one day. All the books were read by dad in one day. 3. I am going to meet my friends tonight. My friends are going to be met by me tonight. 4. I will write the letter to my mom tomorrow. The letter will be written by me tomorrow. แสดงความเสยี ใจ Express sympathy and condolences I was shocked to hear of Sompong's sudden death. We had the greatest respect for him and know that he will be greatly missed by everyone. แสดงความยนิ ดี Write to congratulate I am sure that you will be a great success in your new position. Let's stay in touch.

2. การเขยี นอีเมลใหเ้ ด็ดและปง Introduction [email protected] Introduction Dear Sir or Madam, This is a short email to introduce myself. My name is Somboon Khaerai from India I work as Hotel Manager in Chaipura Hotel. I look forward to doing business with you in the future. Please do not hesitate to contact me. Sincerely, Somboon Khaerai

Invitation to Dinner Mr.Jeff [email protected] Invitation to Dinner Dear Mr. Walt, I hope you are enjoying your stay in Singapore. I would like to invite you to dinner on the evening of Wednesday, April 9. after our meeting at the Bangkok head office. Do you like Thai food? There is the excellent restaurant near the office. Please let me know if it is convenient for you. I look forward to hearing from you Best regards, Samai Bangbauthong

องค์ประกอบของอีเมล subject - เขา้ ใจง่าย กระชบั และไมเ่ วินเว้อ) greeting (ตามความเหมาะสม) body (- Further to your last email... or I am writing to inform you that...) closing (please do not hesitate to contact me) sign-off (Yours faithfully, Sincerely yours or Best Regards) name of sender (Somboon Khaerai )

Meeting to discuss contract Mr.Jeff [email protected] Meeting to discuss contract Dear Mr. Walt, I hope everything is going well with you I wonder if we could meet sometime next week to discuss the contract. Is Wednesday afternoon convenient for you? How about 2 pm at your office? I look forward to hearing from you Best regards, Somboon Nhongkhaem

Skills Languages: Thai, English (fluent speaking and writing) Japanese (fluent speaking, semi-fluent reading) Computer Literacy: Microsoft Office (esp. Word & PowerPoint), Macromedia Flash, Adobe Photoshop Licences: Thai drivers Computer skills (WHAT SOFTWARE PROGRAMS CAN YOU USE) Licences (CURRENT THAI DRIVERS; PADI OPEN WATER.) Language ability (WHAT OTHER LANGUAGES CAN YOU SPEAK AND PROFICIENCY. E.G., ENGLISH SPEAKING AND READING FLUENT) Education This section has the label \"Education\". When listing your education details you should follow this order.

Name and Contact Details This section does not require a label. When listing your contact details you should follow this order Work Experience ALSO INCLUDES ANY VOLUNTEER WORK, ANY WORK DONE DURING YOUR DEGREE (DID YOU HELP OUT AT A FACULTY CONFERENCE FOR EXAMPLE) AND EVEN WORKING FOR YOUR PARENTS IN THE FAMILY BUSINESS.

WHAT TO INCLUDE IN YOUR RESUME Name and Contact Details Education Work Experience Skills and Licenses References Work Experience Jan 2012 - present Tour guide Five stars Tour, Bangkok Escorting and communicating with several hundred foreigners Arranged transport and accommodation Arranged specialized excursions can bullet Date (LATEST WORK DETAILS FIRST. INCLUDE MONTHS AND YEARS) Job Title (SECRETARY, TRAINEE, TOUR GUIDE ETC.) Company (DK BOOKS, 5-STAR TOURS, CP ETC.) Location (KAMPHAENGSAEN, BANGKOK, MELBOURNE ETC.) Job Description (DESCRIBED USING 3.5 BULLET POINTS OF YOUR MAIN DUTIES AND ACHIEVEMENTS)

WHAT TO INCLUDE IN YOUR RESUME Name and Contact Details Education Work Experience Skills and Licenses References Work Experience Jan 2012 - present Tour guide Five stars Tour, Bangkok Escorting and communicating with several hundred foreigners Arranged transport and accommodation Arranged specialized excursions can bullet Date (LATEST WORK DETAILS FIRST. INCLUDE MONTHS AND YEARS) Job Title (SECRETARY, TRAINEE, TOUR GUIDE ETC.) Company (DK BOOKS, 5- STAR TOURS, CP ETC.) Location (KAMPHAENGSAEN, BANGKOK, MELBOURNE ETC.) Job Description (DESCRIBED USING 3.5 BULLET POINTS OF YOUR MAIN DUTIES AND ACHIEVEMENTS)

1.Introducing yourself : การเขยี นแนะนาํ ตัว ในอีเมล work experience • I replace Harry Lee (as hotel manager) • I was appointed hotel manager - at the beginning of this month. - last month. - in July - on July 1. - five years ago. - in 2009. • I joined + - the company • Before that, Previously, I was - With Afteryum company. - assistant marketing manager. - in the I.T. Department.

Introduction Jackson [email protected] Introduction Dear Mr. Phootho, This is a brief email to introduce myself. My name is Somboon Khaerai, and I replace Harry Lee as sale manager of AIA F&B company in February. I started working for the company four years ago and before that I was assistant manager of the Japan branch office. You are one of our most valued clients, and I look forward to work with you in the future. If you have any question, please feel free to contact me Sincerely, Somboon Khaerai

How about words and phrases in the email that have the same meanings? you are going to learn.. เขยี นอีเมลถึงคนรูจ้ ัก พดู ถึงตําแหนง่ งานทีตัวเองทํา เขยี นประสบการณ์ brief - short started working for -join before that - previously clients - customer working with - doing business with questions - queries feel free to - do not hesitate get in touch with - contact การเขยี นอเี มลทางธุรกิจ 1.Do’s and Don’ts : Business writing High-quality learning environments are necessary preconditions for facilitation and enhancement of the ongoing learning process.

Why is it difficult to understand? • Abstract idea • Complex vocabulary After improvement Children need good schools if they are to learn properly DO ask yourself what your readers already know about the subject write at art appropriate technical level for your readers be specific, concrete; give some examples remember to edit your writing to check for comfortable understanding

DONT use jargon use abbreviation unless you know your readers understand stand them include technical detail that is beyond the knowledge of your readers write in complex language (vocabulary, sentence length, sentence structure) that makes the meaning difficult to understand use abstract ideas when concrete facts would be easier to understand

Here are some examples of over-complex writing. First, we have used the Don't list to identify the reason why it is so difficult to understand, and then we have suggested improvements. From legal contract between a lender and borrower: Before improvement All transactions effected pursuant to this instrument shall be effected for the account and risk and in the name of the undersigned; and the undersigned hereby agrees to indemnify and hold you harmless from from, and to pay you promptly on demand, any and all losses arising therefrom or any debit balance due to thereon.

The transactions effected pursuant to this instrument shall be effected for the account and sk and in the name of the undersigned; and the undersigned hereby agrees to ndemnify and hold you harmless from from, and to pay you promptly on demand, any and all losses arising therefrom or any debit balance due to thereon. Why is it difficult to understand? • Complex vocabulary • Long sentences • Complicated sentence structure

After improvement You will be responsible for anything you owe on your account. Here are some examples of over-complex writing. First, we have used the Don't list to identify the reason why it is so difficult to understand, and then we have suggested improvements. From an education policy document: Before improvement High-quality learning environments are necessary preconditions for facilitation and enhancement of the ongoing learning process. 2. Arranging meetings : การเขยี นกําหนดการ ต่างๆ

YOU ARE GOING TO LOOK AT... การเสนอและตอบตกลง meeting คอนเฟรม์ meeting เลือนประชุม สามารถรวมประโยคขา้ งต้นได้ด้วย I wonder if we could meet sometime this week to discuss... Could we meet sometime this week to talk about...?

การเสนอวัน เวลา หรอื สถานที Would Tuesday morning at a.m. at your office be convenient for you? How about Tuesday morning at your office? พยายามเกรนิ ถึง TOPIC ทีเราจะไปพดู คยุ I would like to discuss/talk about The details of the contract. Your new product for this year. การตอบกลับอีเมลสาํ หรบั meeting •ควรตอบกลับ ASAP สาํ หรบั meeting และเวลา ตอบกลับสาํ หรบั meeting สามารถใชแ้ บบฟอรม์ ได้ดังนี - 8 a.m. Monday at my office would be fine (for me).

• แต่ถ้าไมส่ ามารถไปได้ Khaer - I'm afraid, I'm sorry, but + Friday afternoon isn't possible. I have another appointment. I am in a meeting I am out of town. +(on) Monday morning. แล้วถ้าปฏิเสธควรเสนอเวลาทีว่างด้วย . How about Friday? 1 p.m. would be good for me. การเสนอและตอบ ตกลง MEETING การเสนอ I wonder if we could meet sometime this week. Could we meet sometime next week?

you can start with Would you like to join me for lunch on How about like to us Tuesday Would you like to tour the factory after lunch? 3. inviting : การเขยี นคําเชญิ Invitation to Dinner Mr.Jeff [email protected] Invitation to Dinner Dear, Mr. Walt, I Hope you are enjoying your stay in Singapore. I would like to invite you to dinner on the evening of Wednesday, April 9. after our meeting at the Bangkok head office. Do you like Thai food? There is an excellent restaurant near the office. Please let me know if is convenient for you. I look forward to hearing from you. Best regards, Samai Bangbauthong

ขยี นแบบทางการมากขนึ I, We, On behalf of I.T. Departure + would like to invite you to + - a party on Friday, January 5. - the opening of our new branch on Wednesday, April 7.

4. Test your knowledge 2 Arranging email True or False พยายามเกรนิ ถึง TOPIC ทีเรา จะไปพดู คยุ สามารถรวมประโยคได้เปน I'm curious if we can meet sometime this week to talk about... จะตอบกลับเมอื ไหรก่ ็ได้สาํ หรบั อีเมล meeting เวลาตอบกลับสาํ หรบั meeting สามารถพดู ได้ว่า 8 a.m. Monday at my office would be fine (for me) แต่ถ้าไมส่ ามารถไปได้สามารถบอกได้ว่า I'm sorry. I can't go แล้วถ้าปฏิเสธควรเสนอเวลาทีว่างด้วย

สามารถเรมิ ต้นด้วย I would you like to join หรอื I want you to join On behalf of I.T. Departure, would like to invite you to.. is informal I want to invite you... is formal การทํา Resume ใชผ้ ดิ ชวี ิตเปลียน : ชนดิ ต่างๆของเรซูเม่ Chronological Resume Merits Accentuates your formal qualifications Appropriate for directly qualified candidates with linear career progression Often the preferred format professional looking no spelling mistakes or grammatical errors let's show your abilities that get you a job do not write it on coloured paper with pretty little cute pictures

A resume or C.V. is a 1-2 page summary of your education, your work experience and the skills you possess the first page that the future employer will be seeing is YOUR RESUME Resume Now, for most of you, you probably have not had very much work experience. Thus, the education section of your resume will probably be the largest. But as you get older and have more and more jobs, the work experience section will come to be the largest. it is important that you will need to update your resume after every job, or even every year Drawbacks Accentuates your formal qualifications • Underscores past identity rather than future potential

New Job = New Resume you should write a new resume with your new job in mind. You should tailor your resume to suit the job you are applying for.

Functional Resume Merits Accentuates your formal qualifications Not limited to paid employment, widens scope of all experiences Drawbacks Drawbacks Challenges the standard presentation . May hide background information

2. Do and Do not : Resume For Job Description EACH BULLET POINT SHOULD HAVE: 1ST: ACTION VERB (SHOULD ALWAYS BE FIRST) 2ND: QUANTIFIABLE POINT 3RD: SPECIFIC AND RELEVANT JOB DUTY FOR EXAMPLE: CONDUCTING SEVERAL HUNDRED FOREIGNERS ON GUIDED HISTORICAL TOURS References Mr. John Wood Education Company Director Five Stars Tour 44 Sukhumvit Road Bangkok Tel: 0.2241-9800 Email: John@ 5Stars.com Prof. Wichai Charoensuk Faculty of Liberal Arts and Sciences Kasetsart University Nakhon Pathom Tel: 0-3428-1105-6 Email: [email protected]

Skills and Licenses This section has the label \"Skills and Licenses\". When listing your skills and licences details you should include:

3. เคล็ดลับต่างๆในการเขยี นเรซูเม่ 1.Heading Tips email address should be conservative and professional. • the answering machine message should clearly identify you. and be professional sounding 2. objective = A STATEMENT OF YOUR GOALS FOR EMPLOYMENT • telling what position you are interested in • Needs to be employer-focused Example: - To obtain (list the position) with XXX company, looking for a XXX position at XXX Corporation 3. employment History (INCLUDING INTERNSHIP) • A SECTION THAT EMPHASIZES YOUR PAST AND PRESENT EMPLOYMENT • OTHER NAMES: PROFESSIONAL EXPERIENCE, WORK HISTORY, VOLUNTEER WORK, EXPERIENCE • PROVIDE INFORMATION TO HELP PERSUADE PROSPECTIVE EMPLOYERS THAT YOUR EXPERIENCES MAKE YOU QUALIFIED FOR THE JOB

Guidelines for Writing an Employment History • Don't include the job description • Show your problem-solving skills • Quantify results • Use bullet points • Avoid buzzwords • Use action verbs

4. What goes in this section? • COMPANY OR ORGANIZATION • LOCATION (CITY, STATE) • POSITION TITLE • DATES OF EMPLOYMENT/INVOLVEMENT • DESCRIPTIONS OF SKILLS, KNOWLEDGE OR ACCOMPLISHMENTS ETC. EXAMPLES: Waitress May 2002 to present Super Target Omaha, NE Deliver outstanding customer service Employee of the Month: August 2002, January 2003 • Balance drawer at beginning and end 5. Getting started LIST YOUR PAST AND PRESENT EXPERIENCES Jobs Volunteer positions START WITH THE MOST RECENT (REVERSE CHRONOLOGICAL ORDER) Internships DESCRIBING EXPERIENCES • Use Action Verbs are more descriptive and powerful • Keep statements brief • Use bulleted lists

7. Education and Training Section • A SECTION THAT EMPHASIZES YOUR EDUCATIONAL BACKGROUND AND FORMAL TRAINING • PERSUADE EMPLOYERS YOUR EDUCATIONAL BACKGROUND IS RELEVANT TO THE JOB, PROVIDING EVIDENCE OF YOUR QUALIFICATIONS 8. \"Bare bones\" education section • SCHOOLS YOU HAVE ATTENDED, INCLUDING UNIVERSITIES, COMMUNITY COLLEGES, TECHNICAL SCHOOLS, ETC. • DO NOT INCLUDE HIGH SCHOOL • DATE OF GRADUATION, ACTUAL OR ANTICIPATED INFORMATION • LOCATION OF SCHOOL(S) • DEGREE(S) EARNED OR PURSUED • GRADE POINT AVERAGE (GPA)