Create Your Professional Speaking PortfolioAll professional speakers will need a promotionalkit in order to market themselves effectively andobtain more and higher paying jobs. Speakersfail to achieve the desired incomes because theyfail to properly market their skills and talents.No more failure! Reach the income you've heardand dreamt about by using a promotional kit!Speaker bureaus and meeting planners expect tosee certain pieces of information in order to seeif you are the professional speaker they arelooking for. These pieces of information
include a content sheet highlighting the materialyou'll be presenting, a speaker biography,testimonials / reviews, a list of the services youprovide including educational materials and feeschedule, a sample client list, a demo video anda business card with contact information. Youcan also include a letter on a personalizedletterhead stating your interest in the event andwhy you feel they should choose you.1. Content sheet - include a general outline ofthe presentation you'll be making. Yourmaterial should relate to the theme of theconvention or seminar being hosted.2. Speaker biography (bio) - highlightcertifications and qualifications in your 2 -3paragraph narrative. Each paragraph should beabout 2-3 sentences long and should tell givebureaus and planners an idea of who you are andwhat you're about. This bio may also be used aspart of the advertisement of the speaking
engagement and may be shortened to a shortparagraph. You should also send a picture ofyourself.3. Testimonials / Reviews - This informationhelps to build your credibility as a speakerbecause it tells what others are saying about you.In order to build this area effectively, youshould also consider requesting feedback aftereach speaking engagement whether they are free orfor fee.4. List of services and products - This sectionof information includes a price list of books, CDsor videos that you produce related to yourspeaking topic. This section can also includeother types of speaking engagements that you doalong with the respective prices that you willcharge.5. List of the clients you've worked for - you cancombine this with your testimonial and review
sections however, keep in mind that not everyonewill respond to your request for feedback.Either you didn't ask for a review or they didn'ttake the time to fill out your review sheet. Youcan still keep a running list of the people whohave used your services.6. Demo video - This should be on the subject youare being asked to speak on. It gives yourprospective planners an idea of what they will begetting should they choose to hire you. Thisshould also be professionally done.7. Contact information - include information onthe various ways that speaker bureaus and meetingplanners can get in touch with you should theydecide to hire you.Successful marketing ensures that you are on thepath to becoming a successful professionalspeaker. It also presents you as a professionaland an established leader in your field. Create
your portfolio and get to marketing yourselftoday!
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