Tohl Brief: MEN'S WALLET DESIGN : In this project, the students will be exposed to brands ideology and the design aspects where the brand is focused on. The students will be given a task to study about men's wallets, current market trend, forecasting and identifying the space for the new product line. DELIVERABLES: By the end of the program, we expect the students to come up with: • Detailed market study. • Product design ideas with all aspects. As per the student’s presentation, the design and correction will be considered.
Tohl
Tohl 52
Tohl Survey Analysis Client Profile AGE: 18 - 22 yrs GENDER: Male QUALIFICATION: Employee, Students.& Entrepreneurs INCOME: Rs 7.5 lakh/year LIFE INDEX: Young conscious ,social active and health status. CATEGORY OF PRODUCTS : Wallets PRICE RANGE : 500 - 1,000 rs INTEREST : Travel ,art and heritage ,immersion in local culture nature and outdoors. CONSUMER ATTITUDE : Value design, craftsmanship and Quality of leather, enriching experience, novelty always , emphasis on environmental safe produced products.. HOBBIES: Shopping, socializing and fitness. MARITAL STATUS: Single/Married. Aim To design a men's wallet out of scrap leather that is both environmentally responsible and satisfies the demands of the client.
Tohl Types of Wallets 1. SLIMFOLD WALLET 3. HIPSTER WALLET 5. FRONT POCKET WALLET Slimfold Hipster Front pocket with money clip slimfold with extra capacity Hipster with ID window Front pocket with ID window and money clip slim fold with coin pocket Hipster with extra capacity Front pocket with magnet clip Traveller Traveller with coin pocket 4. TRIFOLD WALLET 6. PASS CASE Slimfold with pullout ID Trifold Passcase with flip Trifold with ID pullout L-fold 2.DUOFOLD WALLET Trifold with extra capacity Zip around slim fold Duofold Trifold with a chain duofold with extra capacity Z-fold
Tohl EXPLORATION
Tohl Final Design Inspiration
Tohl Deconstruction of Scrap Leather During my frequent visits to the Production house, it was noticed that there were a lot of scraps of leather about to be thrown. Inspired by seeing the amount of leather found, a realisation occured to me - these scraps could easily be used for making small goods such as wallets, card holders, keychains etc. There were three kinds of leather that was available in the scrap bin. Cow nappa Cow Croco Goat Suede Croco Leather and cow nappa leather are some of the common finishes that are found in wallets where as goat suede is not used much in small leather goods due to its nature of maintenance. Despite Suede leather not usually being used in small leather goods, I decided to design an innovative wallet which would help the Suede leather to stay fresh and not affect the rest of the wallet or the items it carries. 57
Tohl Back Final Prototype Front
Tohl PROJECT - 2
Tohl Brief MEN'S FOOTWEAR DESIGN : In this project, the students will be exposed to brands ideology and the design aspects where the brand is focused on. The students will be given a task to study about men's house slipper, current market trend, forecasting and identifying the space for the new product line. DELIVERABLES: By the end of the program, we expect the students to come up with: • Detailed market study on the given brands • Product design ideas with all aspects. As per the student’s presentation, the design and correction will be considered.
Shoeline Loake CLIENT BRAND ABOUT THE BRAND : Loake (Loake Brothers Ltd) is a British shoemaker that was formed in 1880 and is still family-owned and based in Kettering, Northamptonshire. The brothers John, Thomas, and William Loake started the firm in 1880 in an outbuilding of Thomas Loake's house on King Street in Kettering. [1] The English shoemaking business is centred on Northamptonshire. The Loake brothers built a new factory in 1894 and relocated it to Wood Street, where it may still be seen today. Initially, the plant was known as the Unique Boot Factory. It has a floor space of around 20,000 square feet and can house over 300 people. At the time, it was regarded as one of the finest and most modern shoe manufacturers in the country. The factory is divided into three sections: bottom stock (soles), manufacturing room (where the shoes are completed), and warehousing. Loake specialises in classic handcrafted Goodyear-welted men's shoes. Some designs require 130 trained employees, up to 75 shoe pieces, and over 200 distinct processes, and can take up to 8 weeks to complete from start to finish. During World War I, Loake helped the war effort by producing Terrain boots, Convalescent boots, and Despatch Riders footwear for the British Army. The Russian army also used Cossack boots. Loake took part in the British Empire Exhibition, which took place from 23 April 1924 to 31 October 1925 in Wembley Park in Wembley, England. The Exhibition was anticipated to improve ties within the British Empire, boost trade, and display British greatness both abroad and at home. In 1997, due to the decline of British manufacturing, market conditions and in-line with other British shoemakers, Loake made the decision to move about two-thirds of its closing operation - the stitching of its uppers - to India. Loake is involved in a joint venture with a privately owned Indian company, whose factory is located near Chennai. Loake has received a Royal Warrant since 2007, supplying Her Majesty the Queen with men's footwear. BRAND PHILOSOPHY: Categories of footwear Plain Ties. Semi Brogues. podiatry and healthy footwear Boat Shoes. . Loafers. Traditions Boots. Trainers & Sneakers Strong British Heritage Brogues. Minimal Monk Shoes. Formal 63
Shoeline Market Segment Geographics UK Country Demographic 30-45 yrs Male Age £28,677 (this is the median for full-time employees) Gender Architects, urban planners, engineers, economists, pharmacists, executive assistants, physicians, optometrists, dentists, and lawyers. Income Occupation Upper class Travels frequently Psychographic Social Class Lifestyle Behavior Upper and middle class Value design, craftsmanship and Quality of leather, enriching experience, novelty always , emphasis on environmental safe produced products.. Occassion Shopping, socializing and fitness. Customer atitude Enthusiastic HOBBIES: Benifit towards product 64
Shoeline Church's ABOUT THE BRAND : Church’s history can be traced back to 1617, but Church & Co. was officially established in 1873 and still manufactures the finest handmade luxury “English” shoes in its Northampton historical factory. Timeless in aesthetic and exceptional in quality, these handmade shoes are contemporary luxury icons. BRAND PHILOSOPHY: Timeless elegance and tradition The handicraft heritage Impeccable style and british attitude Attention to details Formal yet effortless style HOUSE SLIPPER 65
Shoeline John Lobb ABOUT THE BRAND : John Lobb Bootmaker is a firm that makes and sells luxury shoes and boots, primarily for men but also for women. Wallets and belts made of leather are also available. BRAND PHILOSOPHY: The handicraft heritage Artisanal value Attention to details Formal traditional HOUSE SLIPPER 66
Shoeline Joseph Cheaney & Sons ABOUT THE BRAND : Joseph Cheaney & Sons, one of England's most popular and recognised footwear manufacturers, has been producing classic English shoes in North Hamptonshire, England since 1886. The whole production process is still carried out in the same workroom where the firm started, and their processes and materials haven't altered much either. BRAND PHILOSOPHY: Respecting past heritage History of British Traditional Techniques HOUSE SLIPPER 67
Shoeline Birkenstock ABOUT THE BRAND : BIRKENSTOCK is a unique phenomena in the apparel business, which is defined by fleeting fashion fads.The origins of the firm may be traced back to 1774.Our brand identity is built on a firm foundation of over two centuries of business history. BRAND PHILOSOPHY: Tradition Innovation Fascination HOUSE SLIPPER 68
Shoeline Exploration 69
Shoeline 70
Shoeline 71
Shoeline Finalised Designs Design Details Design Details Design Details Slip on slipper. Slip on slipper. Slip on slipper. Vertical top stitch from the toe cap till Vertical double top stitch seam from Decorative stitch on vamp along with patch the vamp. toe cap till vamp along with fur strap work on the toe cap attached with fur strap. attached. 72
Shoeline Design Details Design Details Design Details Slip on slipper. Slip on open slipper. Slip on shoes. Patch work attached on toe cap. On the vamp, two straps are connected Raw edge seam on the vamp. Vertical raw edge on the vamp. diagonally to each other. Fur strap attached to the vamp. 73
Tohl PROJECT - 3 (Photography & Videography)
Tohl Lifestyle shoot
Tohl Product shoot
Tohl Reflection of Learning This 6-week internship has taught me more than I thought I needed to know. The company – Tohl, had an incredibly friendly environment and were highly receptive of my creativity. I was involved in multiple areas of work – designing footwear, bags wallets, videography, editing, management, and multiple photoshoots. The staff always asked for my opinions on certain aspects of products and valued my suggestions. Seeing the industry flourish with frequent visits to the production factory made me realise and understand the depth of leather works. Overall, this internship was incredibly helpful to me, it helped me comprehend how the industry works and how to work in it. 81
Tohl Bibiliography http://fashiongear.fibre2fashion.com/brand-story/hidesign/core-values.asp https://www.zoominfo.com/c/hidesign/347199794 https://www.loake.com/history/ https://hidesign.com/ https://www.damilano.com/? source=google&medium=ppc&campaignid=13338353516&adgroupid=126906682310&device=c&keyword=da%20milano&gclid=CjwKCAjwvuGJBhB1EiwACU1 AiQ4RvjP2Z2VbK1zJ3odVup_BgU2dcGyabd4siCKIcuF2l0D2n9XtMhoCFPIQAvD_BwE https://www.nappadori.com/shop/categories/bags.html?gclid=CjwKCAjwvuGJBhB1EiwACU1AieCCn4-ImQX9qPSKdvoDrgsdyt7SJPiqriSPWmcwrARyhA- MVdby0RoCtL8QAvD_BwE https://www.church-footwear.com/eu/en.html https://www.johnlobb.com/en_roa/search/Slip%20on https://www.barkershoes.com/ https://www.birkenstock.in/ https://tohl.in/pages/about-tohl 83
Tohl Thankyou
Search
