Breaking Boundaries

WELCOME TOTHE AIGA DESIGN CONFERENCEPRESENTED BY KNOW HER



Know Her 5Breaking Boundaries 7May 4th 9May 5th 17May 6th 25Contributions 32Thank You 33

KNOW

05Breaking Boundaries is part of the KnowHer Design talks. This series celebrates and highlights the strong female powerhouses who make up our design industry today. Female designers are invited to give presentations on their work and their experiences. Don't miss this Breaking Boundaries series of presentations by influential and inspiring female designers: Alexa Proba Elise Roy Raewyn Brandon



07This 3 day conference will celebrate woman that are breaking the boundaries created by our society and the design field. We will celebrate successful female designers by having them tell their own personal stories. Our key note speakers include Alexa Proba, Elsie Roy, and Raewyn Brown. We will also take the time to celebrate woman from our history, who have broken boundaries in their respective fields, through a video series. We would not be her today, without the work of the significant woman before us. We will reflect on their challenges and their successes in the hope of paying respect to their amazing work. Finally, we will celebrate everyday woman from all over the country in the design field by telling their stories. We hope this will inspire everyone at the Breaking Boundaries conference to go home and challenge the boundaries in theirown lives.

DAYOne

0911AM Cheryl HellerPassionate about design for good, Cheryl will speak about Design for Social Innovation.1pM Alexa ProbaKey note speaker, will speak about her inspirational poster a day project.3PM Jane GoodallWatch a short film on the primatologist who changed the way we think about chimpanzees.4PM Becca Anderson Becca will describe how she incorporates graphic design, interior design, and architecture.



11Art Director at Nike &Founder of Studio ProbaA few years ago Alexa began a personal project to create a poster every day of the year. Theproject gained popularity after Alexa began posting them on social media and she began sellingthem on her website. The project is now in its fourth year, showing Alexa’s dedication.The first year of “A Poster A Day” was about Alexa’s life, the second year was about Yours and thethird was about Ours. This current year is about Hers. She asks woman all over the world to sendher stories of amazing woman to inspire each poster.

Founder of MFA Program in Design for Social Innovation at SVA After years of a successful career in the design field, Cheryl was inspired by the “Design for Good” concept. This was the inspiration for the Masters program she created, the first of its kind.

13As a part of our Breaking Boundaries conference we will beshowing videos of woman from all di erent fields breakingtheir own boundaries. Here is a short clip of a video weproduced recognizing Jane Goodall, a woman who changedthe way we thought about chimpanzees and their relation tohumans.Primatologist

BeccaAnderson Becca is an everyday designer just like you. She will speak Art Director at J.H. about her path to becoming the Art Director she is today. By Findro & Sons Incincorporating everyday designers from around the country, we AIGA Wisconson hope to show that not all designers need fancy awards and media recognition to be breaking boundaries in their own areas. She will also lead a workshop teaching people how she incorporates graphic design, interior design, and architecture in her job.

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DAYTWO

1711AM Hand Lettering Inspired by Louise Fili: Focus on the basics of hand lettering.2pM Raewyn Brandon Key note speaker, former Lead Designer at Adobe NY.3PM Frida Film Documentary film on Frida Kahlo that examines boundaries female artists.6PM Round TableArt Direction, Kate Huber from AIGA Alaska talks about her experience.



19ROY Artist, Human Rights Activist Elise Roy is a deaf human centered designer, former lawyer, and motivational speaker who works in the vanguard of the disruptive innovation movement. She is a passionate proponent of the notion that when we design for disability, we often develop solutions that are better than when we design for the norm. A highly skilled public speaker, she has given talks at Microsoft, the U.S. Institute for Peace, the United Nations, and the World Bank. Her TEDx talk, “When we Design for Disability, We All Benefit,” has over 1.1 million views. She has published chapters in books, as well as magazine articles.

Paula studied at the Tyler School PAULA of Art, Elkins Park, PA where she SCHER earned a Bachelor of Fine Arts in Publication 1970. Scher developed identity Designer and branding systems, promotional materials, environmental graphics,packaging and publication designs for a broad range of clients including Bloomberg, Microsoft,Bausch + Lomb, Coca-Cola, Shake Shack, Perry Ellis, MOMA, the Sundance Institute, and many more . In 1996 Scher’s won the Beacon Award for integratedcorporate design strategy and hasserved on the board of directors of The Public Theater. She’s a frequent design contributor to The New York Times, GQ and other publications and in 2006 she was named to the PublicDesign Commission of the City of New York.

PATI 21 HILL Pati Hill was Born on April 3, 1921 in Author Kentucky. She never trained as a visual artist but in the mid-70s she had begun making art herself including needlework that played with traditional artistic images. Pati discovered the IBM copier with the help of the designer Charles Eames she persuaded IBM to lend her one for an extended period. She was very interested in particularly the medium’s purpose and found satisfaction in the “bolder contrasts and tones” of IBM copiers (as opposed to the more common Xerox machines). Hill published several books that combined her stories and poems with photocopied images. Her work was exhibited many times in New York and France as well as other places. Among her best-known artworks was a series of images of a dead swan she had found and flopped onto the glass top of a copier

Rachel is an Art Director in the creative department at Grey. Her main client is Walgreens and her responsibilities change daily. In general, Rachel part of a team who comes up with large-scale advertising campaign ideas. After their team comes up with the Big Idea, the copywriter writes any headlines or scripts, and the art director gets to decide the look and feel. This can mean anything from designing a layout template, to picking a director for a TV commercial shoot, to finding a new font or color for a logo. A few years ago Rachel was accepted into an internship program in the creative department at a small agency called StrawberryFrog. From there she worked hard and made myself indispensable until she was hired on as a junior art director.RACHEL RENO Art Director, AIGA Nevada

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DAYTHREE

2511AM Hand Lettering Inspired by Louise Fili: Focus on the basics of hand lettering.2pM Raewyn Brandon Key note speaker, former Lead Designer at Adobe NY.3PM Frida Film Documentary film on Frida Kahlo that examines boundaries female artists.6PM Round TableArt Direction, Kate Huber from AIGA Alaska talks about her experience.



27RAEWYNBRANDON Freelance Designer Raewyn is a designer in her 20s and currently works as a freelance graphic designer in New Zealand. Prior to moving there, Brandon was a Lead Designer at Behance/Adobe in New York. her current work is mastered in Branding, Logos, Packaging, Print & Publication, Web Design, Event Design, and Art Direction. She has done projects for 99U magazine issue, phone applications, law firms, etc. Brandon has been featured in Identity Suite - Visual Identity in Stationery, Absolute Stationery Design: Identity & Promotion, Top Graphic Design Series - Brand, Top Graphic Design Series - Brochure Layout, Threaded Magazine - Issue 12, and Brand Design Magazine - Issue 03.

FRIDA An extraordinary painter born in KAHLO Mexico. Kahlo was a extremely politically active woman in the Mexican Painter early 1900s when she attended school at National Preparatory School. Soon after, she had been severely injured in a car accident which lead her to begin painting. Famed painter and communist, Diego Rivera encouraged her work and the two began a romantic relationship. In 1939, Kahlo made life changing decisions and went to live in Paris and divorcing Rivera in the same year. Through this rough and emotional path, this is when she painted one of her most famous works, The Two Fridas (1939).

During college, focused on hand 29lettering and is where shediscovered design. At 25, she FILIwas hired as a senior designer Design Educatorby Herb Lubalin, if onlybecause, as Fili modestlyremembers it, “someone hadbeen given notice on the day Ihappened to walk in the door.”Being in an atmosphere wheretype was paramount had atransformative e ect on thedevelopment of her voice andstyle. In 2004, she was inductedinto the Art Directors Club Hallof Fame. She has co-authoredbooks such as Italian Art Decoand Shadow Type. Today sheteaches in graduate andundergraduate programs atSVA and at the school’s mastersworkshop in Rome.

Design is an incredible opportunity to create something thatcommunicates e ectively to an audience. I like the challenge of takinginformation and coming up with an interesting way to showcase it.My first title after I graduated was Marketing Coordinator for a small software development company. I mostly designed all of their promo materials, started a Facebook page, did trade show booth backdropdesigns and worked with printing vendors.AIGA actually led me to my current job. I was working at the software company, but was able to show my portfolio at an AIGA event and ended up making a few contacts. A few months down the road, a position opened at one of their agencies that I interviewed for and landed. KATE HUBER Art Director, AIGA Alaska

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We would like to thank each and every one of the people who came to the Breaking Boundariesconference. We would also like to take this time to thank everyone involved in planning andexecuting this event. It took an army to put on this conference.We hope that this conference has inspired you to question the boundaries around you and madeyou confident enough to break them. We believe you can do anything you put your mind too!Best,The Breaking Boundaries Team