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ABOUT Bulgari ( BVLGARI) is an Italian jewellery and luxury goods brand that produces and markets several product lines including jewellery, watches, fragrances, accessories, leather goods and hotels. Sotirio Bulgari, a talented Greek silversmith, founded this company in Rome in 1884. The brand gained its reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. this brand is absolutely a jewellery brand that holds its value and is known in the world and we can also spot the brand around the neck and wrist of many celebrities for high style and higher value. the value of the brand is there for centuries. The Bulgari generations have defined a distinctive style made of vibrant colour combinations, elegantly proportioned volumes, and distinctive motifs that pay homage to the company's Roman roots. The brand is known for high style and even higher value — and it's remained thus for more than a century.

BRAND EXTENSION The brand has had a strong image and identity in the market for almost 130 years. The brand itself has diversified into different lines from leather goods to hotels and resorts. So we decided to further extend this brand into a new segment of footwear. The collection will be launched under the name BVLGARI SERPENTI CALCEAMENTIS. Bvlgari’s most famous heritage motif is inspired by a serpent, an animal motif that is significant in ancient Roman culture, rebirth, and protection against evil spirits. This is where Bvlgari’s iconic Serpenti design comes from which is the definitive power piece. The snake symbolises a sense of seduction and boldness, and women have harnessed that spirit for decades. Seeing the product line in leather such as belts, and bags so we decided to introduce a different line in sustainable leather material which is footwear giving a touch of the Bvlgari essence by using exclusive gems on it which will also be complimenting the jewellery of the brand.



Introducing Serpenti Calceamentis

Premium collection





THE TRANSFORMATIVE POWER OF BVLGARI’S LEGENDARY ICON SERPENTI TAKES SHAPE IN AMPLIFIED PROPORTIONS, UNCONVENTIONAL MATERIAL COMBINATIONS, MAXI ELEMENTS AND PLAYFUL DETAILS

Exclusive collection



THIS COLLECTION IS DEDICATED TO ALL WOMEN WHO DREAM OF RESUMING THEIR LIVES TO EMBARK ON NEW EXCITING JOURNEYS.







Khushi Patel Unnati Rananaware