NFTJSM13

WALLY BOYKO PRODUCTIONS , INC. PRESORTED STANDARDP.O. Box 2490 U.S. POSTAGE PAIDWhite City, OR 97503 MEDFORD, ORCHANGE SERVICE REQUESTED PERMIT NO. 40Summer 2013 The Industry Guide for Fitness Facility Management

take FLIght on our LateraL raisethe hoISt ® RoC-It ® LateRaL RaISethe unique movement of the Lateral Deltoid raise keeps theuser’s scapular plane in the correct position during the entireexercise — promoting a greater ability to maintain a neutralspine position and engaging more of the rear deltoid.The adjustable seat and self-aligning grip handles accommodatevarious body types, and the padded elbow rollers provide comfortduring a user’s full range of motion. ContraCt # GS-07F-0322K Gene Bruton 866.488.6853 Join the MoveMent ™ Contact us at 800.548.5438 or [email protected] for more information.

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Contents 6 SUMMER 2013 SUBSCRIBE ONLINE AT WWW.NATIONALFITNESSTRADEJOURNAL.COM Hoist® Fitness: What’s Next? National Fitness Trade Journal (541) 830-040010 Publisher Jacobs Ladder Launches The Stairway Wally Boyko Productions, Inc.14 Move Sideways… Associate Publisher and Finally Start Getting Somewhere! Meshelle Boyko18 Attain New Heights Editor in Strength & Endurance Ronnie Boyko22 Art Direction Motivate Your Members Advent Media adventmedia.us and Revolutionize Your Space Associate Editors Ashley Boyko - Mattos26 Nautilus® Commercial Carrie Boyko-Ross TRUMPFs Itself Again! National Advertising MGR. Meshelle Boyko30 Operators Motivate and Asst. Advertising Manager Engage Exercisers with Jim Clark New Preva® Enhancements MNFsS. FBitVneicsse®PrUeSsAidCeonotrdinator Michelle Thomson Contributing Photographers Sami Vaskola, Matt Shepley, Carl Thygesen, Wally Boyko Jr.34 New HEX HTS 9000 - The National Fitness Trade Journal is published quarterly (four an American Evolution in Tanning times a year with an exclusive Trade Show Issue (July) for $25 per year by Wally Boyko Productions, Inc. A California38 ASF International Celebrating Corporation, P.O. Box 2490, White City, OR 97503. Editorial To Use a Financing Broker? contributions must be accompanied by return postage and will be handled with reasonable care; however, the publisher is not42 responsible for unsolicited materials of any kind. Any material accepted is subject to such revision as is necessary to meet Fitness Assessments: requirements of this publication. The act of mailing material 40 Years of Innovation shall constitute an express warranty by the contributor that the material is original and in no way an infringement upon the rights of others. Reproduction of this magazine in part or whole without consent, is prohibited. Send subscription inquiries47 Selling Your Business – and address changes to National Fitness Trade Journal, P.O. Box 2490, White City, OR 97503 Phone (541) 830-0400 You’d be lying if you said Fax (541) 830-0410. Wally Boyko Productions, Inc., does you never thought about it. not endorse advertised products or services represented in this magazine. Furthermore, WBP is not responsible for any warranties or manufacturer claims of product performance.4 NATIONAL FITNESS TRADE JOURNAL



HOIST® FITneSS:What’s Next? From left: Greg LeMond, Billy Kim, and Jeff PartrickAll it takes is one visit to the newly With sixteen consecutive years of decision to acquire Greg’s iconiccompleted, award-winning HOIST profit based on more than 80 patented brand of indoor exercise bikes madefacility in Southern California to realize innovations and a forward-thinking perfect sense. In late 2012, HOISTthe company is thriving, expanding, business philosophy, HOIST Fitness integrated the LeMond™ brand intoand continually asking “What’s Next?” and its product lines have led the their product offering. The LeMond,The new 130,000 square foot facility way in an evolving fitness market Powered by HOIST Fitness® collectionsits on nearly seven acres, bringing and economy. differs from traditional exercise bikes byHOIST’s research, development, offering users “real-world” resistanceengineering, assembly, product support, But leading the pack is nothing new to and adjustments to mimic actualand administrative departments HOIST – it’s also nothing new to Greg road training. Combine that with thetogether in one state-of-the-art, LeMond, three-time Tour de France product’s superior construction andcollaborative environment. winner. Perhaps that’s why HOIST’s durability, and it’s obvious why the LeMond, Powered by HOIST Fitness“ HOIST’s addition of the popular LeMond™, Powered by HOIST brand of indoor exercise bikes is a line of indoor exercise bikes builds on their “Join The Movement” “must-have” for any serious facility or ”campaign. I can’t wait to see what’s next! —Greg LeMond cycling enthusiast.6 NATIONAL FITNESS TRADE JOURNAL

But that was 2012. What’s Next? complimentary muscle groups into IT or Lock-It” adjustment. When theThis year, HOIST is launching two one machine. The entire product line handle is in the locked position, thenew product lines and showcasing new has been redesigned and upgraded machine limits the range of motion toadditions to its wildly popular ROC-IT® for 2013, including new branding, a single plane, providing a stable baseproduct line. finishes, and upholstery choices. The while offering an effective ObliqueThe first new product line is the new DualSeries™ line also features exercise. When members engageMotionCage™ Series. This functional QR codes that allow members to use the “ROC-IT” option, five-degreestraining system sports exercise stations mobile devices to access exercise- of side-to-side instability are introducedthat can be countlessly configured to specific information. to the base, intensifying core activationbest suit the end user’s facility layout for a more advanced exercise.and needs. Configurations can include “ Comerica Bank has supported HOIST Fitness’s recent successesa Squat Rack, a Jammer station, of constructing a new headquarters building in Poway and theDual Hi-Lo Pulleys, a Boxing station,a Rebounder station, Suspension acquisition of LeMond indoor cycling products. What’s next?Training stations, and more — all with ”We’re ready! — JP Bouchereau, VP, Comerica Bankintegrated accessory storage andshelving for kettle bells and medicine HOIST has also welcomed newballs. Personal trainers can circuit-train products into their very successfulindividuals or entire classes on the ROC-IT Selectorized line in 2013.MotionCage system. Perhaps the most noteworthy ROC-Superior construction assures durability IT addition is the Rotary Torso, whichat maximum occupancy, and incorporates a patent-pending “ROC-a sleek design and colorfulfinish invites gym-goers And the award goes to HOIST.to jump on and “Start aComMOTION”. HOIST plans earlier this year, HOIST wasto bring the MotionCage to awarded IHRSA’s 2013 “Associatefacilities this summer. Member of the Year” for decades of outstanding achievements, innovations and support of the global health and fitness industry, as well as itsnext up, HOIST’s dual- HOIST’s MotionCage™ unwavering support of IHRSA. HOIST’sfunction line sees its re- new headquarters was also awarded arelease. Originally developed 2013 “Industrial Deal of the Year” byin 1995, this line was the San Diego Business Journal. Twothe first in the industry to major honors in the first quarter ofcombine exercises for 2013 — one can’t help but wonder, “What’s Next?” SUMFMAELRL 20113 | 7

CEO Jeff Partrick and COO Billy Kim with the entire HOIST team, celebrating the opening of their new Corporate Headquarters.HOIST® Fitness Systems, Inc. A new corporate headquarters, the For more information about HOIST addition of the LeMond line of indoor Fitness, its technology, products, or11900 Community Road exercise bikes, the unveiling of two simply to find out “What’s Next”,Poway, CA 92064 new product lines, and two prestigious visit them at www.hoistfitness.com. awards clearly demonstrate HOIST’s You can also find HOIST Fitness onTel: (800) 548-LIFT commitment to its clients, the industry, Facebook, Twitter, YouTube, LinkedIn,Fax: (858) 578-9558 and to the future. Instagram, and Pinterest.Email: [email protected] Know Money At Affiliates Capital, we know money. But more importantly, we can unlock the doors to money that you’d struggle to open with a titanium crowbar. We also know fitness. As a matter of fact, we’ve built our financial foundation by servicing some of the biggest names in the fitness industry. With over 50 years in finance our team has gotten fiscally fit and knows exactly how to get your business the capital it needs to grow. Visit our web site, call or email [email protected] to find out how we can get you financed today. AffiliatesCapital.com | 978-400-1628 • Existing clubs • Application-Only programs • New clubs • 24 to 60 months • Club Acquisition financing • Leases and loans • Fitness and non-fitness equipment • Easy Process • Tanning8 NATIONAL FITNESS TRADE JOURNAL

SPRING 2012 | 9

Jacobs Ladder benefits versus its competition.Launches The Stairway is a self-poweredThe Stairway unit using a battery and generator combination to run the display.For the past 9 years, Jacobs The display offers a 7” LCDLadder LLC has focusedon one product, Jacobs panel showing Elapsed Time,Ladder. Using patented Stairs Climbed and Rateair flow technology, Jacobs (steps/min) and 2 – 3”Ladder offers users an engaging, displays showing Heartchallenging, functional, and Rate (wireless chestlow-impact exercise. Jacobs strap) and CaloriesLadder has grown and now is Burned. Itin gyms across the country maintains aincluding, recently, being normalnamed to Gold’s Gym stepPreferred Vendor List. Now, Jacobs Ladder LLChas announced the launchof their newest product, TheStairway. Using the same airflow technology, they havecreated the Ultimate StairClimber. Company President,Bob Palka, explains, “Wesaw a need in the marketfor a stair climbing unit thatwas more reliable and lessexpensive. So, we took JacobsLadder, stood the user upand replaced the rungs withstairs. It was that simple.” Assimple as Palka makes it outto be, The Stairway has some real10 NATIONAL FITNESS TRADE JOURNAL

Offers Digital Feedback The machine provides digital feedback on elapsed time, how many feet were climbed, rate of speed, and calorie burn. Self-PoweredThe self-powered Stairway is only 30.5” wide, allowing it to be placed where most stair climbers won’t fit. Same Speed and Resistance as JL Using the same speed and resistance technology as Jacobs Ladder, Stairway provides a self-paced, low-impact stair climbing exercise.height of an 8” stair but offers a Easy to Step On and Offlower initial step height of 11” versusthe other stair climbers in the market Initial step is only 11” off themaking it easier to get on and off the ground, making it easy to get onunit. Combining that with Jacobs Ladderpatented Waist Belt Speed Control where and off the machine.the unit stops when the user gets to thebottom, gives increased safety to The Ladder manufacturing plant in North the market today maintaining all of theStairway for all gym owners. The Stairway Tonawanda, NY and comes with a 4 Year durability that our customers expect.”is also smaller than most of the other Parts/1 Year Labor Warranty.fully commercial stair climbers in that it If you want more information aboutfits in a ceiling height of 8.5 feet. The Palka explains further, “We The Stairway, please visit the newunit itself is 30.5” Wide x 75” High and introduced The Stairway in December Jacobs Ladder website at54” Long making it easy to fit in 32” at the Athletic Business conference and www.jacobsladderexercise.com or calldoorways. The Stairway comes fully have shown it again at both IHRSA and 866.697.4100.assembled and is produced in the Jacobs FIBO. The response has been better than we had hoped. People really like how smooth it is and we have been able to offer our customers an alternative to the $ 6,000 - $ 10,000 units that are out in SUMMER 2013 | 11

The all new X-Lab Spider Series allows you to configure your own unique ultimate training system to fit into any space. Maximize the number of users in your group strength training classes while utilizing the smallest square footage of any group training system available.Unlimited Spider Ultimatescalibility TrainingSEE THE X-LAB IN ACTION AT: 10 ALL NEW CONFIGURATIONSWWW.TORQUEFITNESS.COM [email protected] Toll Free 877-867-7835



Move Sideways… and F i n allyGSetttairntg Somewhere!How your members and your facilitywill benefit from True Lateral Training™If you’re an owner of a fitness facility, a CPT, or a fitness The all-new HLT 3500 is thedirector, chances are you’ve attended fitness industry trade latest breakthrough from Helixshows. And, if you’ve visited any of these shows in recentyears, chances are you’ve seen a preponderance of new and To have any hope of widespread success, a new cardio productinnovative cardio machines. has to be fun, or at least interesting enough to help users escape the drudgery of cardio training, it has to be easy and intuitive to Of course, fitness manufacturers are hoping that this learn and use, it has to be safe and accommodate as wide a rangecommitment to innovation will reward them with the next of the general fitness population as possible while still appealing“big” cardio category – something to equal, or at least to athletes and hardcore fitness types, it has to be cost effectiveapproach, the sales successes of treadmills, ellipticals, or even for the facility, and perhaps most importantly, it has to deliver thespin bikes. goods by way of tangible results. Wow, when you look at that list of criteria, it’s easy to see why “home run” products are so few and far between. However, in the last few years, a product has emerged that checks all of these boxes, many of them quite emphatically. That product is the patented Helix Lateral Trainer. Club owners, trainers, and members have quickly and dramatically embraced the Helix, as you’ll see when you read on. And, a breakthrough research study proves that the Helix delivers radical, breakthrough performance and results. As everyone knows, this type of success breeds competitive products hoping to cash in on the hard work of the pioneering company (something like “imitation being the sincerest form of flattery”). However, because of patent protection, no other lateral product can match the motion or effectiveness of Helix, so there are some things to be aware of when comparing lateral trainers.The patented Helix motion is biomechanically safe due in Club Owners and Members Love the Helixpart to correct alignment of hips, knees, and ankles. And, “My members Love, Love, Love the Helix! Some of thestudies show that the results are dramatic! comments I hear: • This really kicks your butt! • I love this machine! • This really works your inner and outer thigh … much more than the elliptical!14 NATIONAL FITNESS TRADE JOURNAL

• It’s nice to have an option of The multi-position, large doing lateral and not just using diameter handgrips deliver an ordinary elliptical. great ergonomics, while the intuitive, easy-to-use display I’m thrilled we purchased the offers comprehensive training Helix.” and feedback options. Sonya Price, Anytime Fitness, Smithville, MO What To Look For In a Lateral Trainer “The members love it – it makes them sore, but they Many products that purport to love it! People like it because be lateral trainers are, more it’s a challenge for them, and it accurately, either lateral ellipticals, definitely hits muscle groups which more closely resemble skate that they can’t work on other trainers, or ski trainers. These types equipment.” of products have their place and, of course, can be Michael Gonzales, McCook YMCA, McCook, effective training aids for those particular sports. NE The only true lateral trainer™ available is the family of Helix Lateral Trainers. All Helix lateral trainers feature the “My members absolutely love it. I can tell you that same safe, patented motion shown in the nearby image. As at my club, people are waiting in line to use it. I will you can see, this motion delivers not only a true, figure 8 definitely get at least two more for that location.” lateral movement (bi-directional, too), it also eliminates undue Angel Banos, Gold’s Gym, LA, CA adduction/abduction because your hips, knees, and ankles are always in proper vertical alignment. Because you are never “It’s a very popular item – we have two Helix trainers placed in a position where you have to aggressively push the and they’re both in use pretty much all the time. pedals away from the body (abduction), or pull them back in Members like it because it’s easy to use and the toward the body (adduction), the Helix keeps you very safe and uniqueness of the lateral movement effectively does not overstress the aforementioned areas of the body. focuses on the whole lower body. The Helix absolutely helps us in retaining members, without a doubt!” The New Helix HLT 3500 Rob Myers, Anytime Fitness, SLC, UT Rugged, oversizeA Breakthrough Study pedals offer extreme durability, whileIn 2011, a research study by the University of Tampa Sports keeping the feetPerformance Lab showed results that few people outside of and ankles in properHelix would have ever expected. When compared to the leadinghealth club elliptical, the Helix delivered dramatically better alignment.performance in virtually every measurable way! The all-new HLT 3500 is the latest in the Helix family of How dramatic? Well, starting with the core and working products. It builds on the success of earlier Helix products,down, here is what the Helix delivered: and adds many features necessary for the health club market.44% greater muscle activation in the obliques! 44%! Upgrades or new features include: Larger, more durable ABS13% greater muscle activation in the rectus abdominus! foot pedals (ABS being one of the strongest thermoplastics in11% more muscle activation in the spinal erectors. the world), a new foot pedal frame design and 4-bolt connection38% greater muscle activation in the gluteus maximus! for enhanced durability, larger, more substantial handlebars36% greater muscle activation in the gluteus medeus! with improved contact heart rate pads, 25% larger steel in the43% more muscle activation in the vastus lateralus! stabilizers and upright, EZ transport system, and a new leveling42% more muscle activation in the adductors! system that delivers stability regardless of floor surface.Test subjects reached their target heart rate 23% faster! For more information, email [email protected], or call Hmmm, do YOU have any members who would appreciate 888-435-4926, or visit www.helixco.com.dramatically better core training, glute training, lower bodytraining, and more effective heart rate training, all from onepiece of equipment? How about EVERY MEMBER?! SUMMER 2013 | 15

by HArneSSinG HUmAn power®What Powers Your Gym?The revolutionary Green System by SportsArt Fitness is the first solution of its kind that allows youto harness human power for use as a clean, green source of electricity. Up to 10 pieces of cardioequipment are joined to an inverter that connects into the electrical system. As users exercise, theirenergy is harnessed and fed back into the grid to offset power consumption elsewhere within thebuilding, saving you money and reducing your carbon footprint. How cool is that?Learn more and calculate your potential savings at www.sportsartfitness.com or call 800.709.1400. The leader in green fitness technology.



Attain New Heights in Strength & EnduranceMtEverClimb is a angled-footrest platform which accommodates arevolutionary,continuous less strenuous workout for beginners and those whorope-climbing machine can’t support their entire body weight while climbing.that stimulates actual The equipment alsorope climbing, one of features a safety floor. If anything touches it, thethe oldest forms of unit automatically shuts off, making it safe for allsuccessful physical fitness levels. In addition, the user cannot climbtraining. MtEverClimb higher than the height of MtEverClimb, eliminatingis not only an enjoyable serious injury associated with falling. The structuralworkout, but it provides design has been optimized for maximum stability. Thea safer format allowing machine is designed so there is no vibrating, rocking,individuals of all ages to or tipping. It is durable and easy to maintain, includingexercise at their own pace tightening the rope if it becomes slack. Wheelswith minimal stress. are attached to the rear of A motorized wheel provides continuousaccess to rope. Climbers simply grasp the ropein a hand-over-hand manner while lifting theirbody off the ground. If desired, they can wraptheir feet around the rope and stroke downwardto increase lower body fitness, as well as reversethe rope direction. Reversing the rope allowsclimbers to work various muscles with a varietyof exercises. As the rope moves upwards, theclimber uses push & pull resistance to achievea core strengthening full body workout. Itadjusts to any fitness level by providing an18 NATIONAL FITNESS TRADE JOURNAL

the unit, making it easier to transport and move around. He, along with his sons Darric and Casey, spent severalThe unit is powered by 110 AC current and can be years building and testing prototypes until they werecustom manufactured for specific height requirements. satisfied with the workout results, safety features, andMtEverClimb is proudly made in the USA, and is the durability of the construction and components.manufactured in Western Maryland. MtEverClimb helps users build the toughest and This machine was developed by Darren Kamp. fittest bodies possible. It is an especially importantAs a youth wrestling coach, Darren advocated rope piece of equipment when meeting the highestclimbing as one of the most efficient exercises for fitness-training goals is a professional operationalwrestlers in developing strength and endurance in requirement, such as for athletes, military police,the entire body, promoting core strength, improving fire personnel, and MMA/ wrestling. For thoseperformance, and reducing injuries. When safety and whose duty is to serve, compete and excel, it offersliability pressures forced the school where he trained unique features that maximize results in attainingto eliminate their climbing ropes, Darren decided new heights in strength and endurance. Check outto invent a safe version of the exercise for his MtEverClimb at www.MtEverClimb.com, or callstudents to effectively gain peak conditioning. 1-866-282-5402.Wellness Assessment System Discover MicroFit’s high quality wellness assessment system and see how it can improve your facility’s image and your member’s personal health. • Add value to membership • Increase personal training • Improve member retention • Attract medical referrals • Service corporate accounts Free trial software: www.MicroFit.com 800-822-0405 [email protected] SUMMER 2013 | 19





Motivate Your Membersand Revolutionize Your Space By: Jarrod Saracco, Health Club Doctor, Inc.The last 20 years in the health club industry For instance, personal trainers used to do a basic assessmenthave been exciting to say the least. When you and then prescribe a cardio and strength workout. Based on thethink about where we were as an industry in technology and information at that time, this would consist of1990 and where we are today, it’s like living in calculating a target heart rate zone, introducing them to somea different dimension. cardio machines, filling out a workout card with some strength machines, maybe some free weights. The strength program would One of the biggest areas of growth in this period of time has be split up into body part training days, pyramid sets, etc. Soundbeen the explosion of personal training. Once thought to be re- familiar? Try getting away with that in a club as a personal trainerserved only for the rich and famous, personal training quickly nowadays. Training has evolved into more “functional” move-became the biggest non-dues revenue line in many clubs, and ments focusing on your core, using stability balls, medicine balls,in fact still is today. It is not uncommon to see personal training foam rollers, tubes, bands, cable machines, suspensions straps,programs doing $60-$100k per month in personal training or huge tires, ropes, chains, balance boards and so on. Twenty yearsmore. This is a prime example of how one segment of our indus- ago people would have looked at that trainer as an “insurancetry has continued to grow and evolve with the times and with the risk” and probably would have settled them down or even let themknowledge that has been uncovered. go. But now that is the cutting edge and if your trainers aren’t up to date on the latest and greatest you might as well get in your club time machine and jump backwards a few years.22 NATIONAL FITNESS TRADE JOURNAL

It’s amazing to me how one thing though has stood the test ing systems. It was impressive to say the least. But again, a per-of time in our industry: If people aren’t having fun, they’re not fect example of how our industry continues to evolve and change.staying. Period. You can be the greatest trainer in the world Comparing each of these models though, one thing was definitelyand get your clients great results, but if they don’t look forward obvious: there was a need for that extra burst of something and Ito each and every session, forget it. If your club isn’t offering up couldn’t figure it out. That is until I saw the BattleStation. (no,some sort of fun fitness programming it’s only a matter of time it wasn’t at IHRSA).before they walk out your door, taking their membership dollarsand their programming dollars with them in a locked briefcase. “It not only boasts the hard core style features like most of these other stations do, but we added Interactive heavy bags to Enter CrossFit. If you don’t have a Cross Fit center near you the standard model. It takes the technology from our most popu-right now, just wait…you will. This group has done an excel- lar Fit Interactive product, the 3 Kick reaction trainer, and turnslent job of taking functional fitness, strength training, power lift- it into 3 individual reaction bags which can keep score and giveing and to be honest, a measure of fun and put it into a tightly immediate feedback on performance” says Michaela Salvitti,wrapped package which appeals to a generation of people spend- President of StriveFit, LLC. Add to that the ability to incorpo-ing money. The same people who are leaving your clubs in search rate their Heavy Ball gaming system, suspension training bars, aof the next big thing. What can you do to capitalize on the grow- power rack, dip and platform stand…wow. And it just looks cooling and almost recession proof personal training business while too which has a huge measure of appeal on a membership tour.keeping members engaged and having fun all while getting re-sults? Ed Kassanders of Exergame Fitness, the worldwide leader in interactive fitness equipment and the creator of the Fitness 2.0 Enter Interactive Fitness Equipment. Exergaming as it is oth- initiative, says that “combining fun with fitness has always beenerwise known. Talk about things that have evolved. Once just a winning idea, not just for youth, but for adults too. They seea bunch of regular fitness equipment in front of a video game technology as a part of their culture and embrace it and acceptconsole. Now? Incredibly durable, high octane fun packed into it even when it’s on something unexpected like a hard core pieceequipment that focuses on speed, agility, quickness, reaction of fitness equipment.”time, sensory perception, cognitive function, lateral movement,plyometric power, hand/eye, eye/foot coordination, pattern recog- Are you putting the “fun” in your functional training pro-nition and more. Did we mention it was packed with the FUN grams? I hope so, because if you are, you are putting money inFACTOR too? Twenty years ago, Exergaming and Interactive Fit- your pocket and creating members for life. Twenty years fromness equipment was thought to be “just for kids”. Let’s face it… now I hope we can all look back on this shift in our industry withwe’re all big kids and fun is fun no matter how young or old you big smiles on our faces remembering when the fun came backare. Which is why it excites me when I see a product like the new to fitness.BattleStation from StriveFit, LLC. Their Fit Interactive depart-ment has created the next big thing in the “cross fit style”, group For more information callfunctional training arena, and it is AWESOME. 877.320.0022, Email; [email protected] At IHRSA this past March, walking the tradeshow floor, there or visit www.fitinteractive.comwere about 12 different companies showcasing their group train- SUMMER 2013 | 23

CEMCO Free Weight Equipment's lineup features the Pro Style Dumbbell Lines in (Steel Iron, Virgin Rubber Encased, and Urethane Encased) Along with their latest design of the Solid Urethane Dumbbell. Solid Dumbbells can be customized with health club logos. Team CEMCO continues to innovate products in order to remain one of the leaders in theindustry. Our High End Free Weight Equipment is designed and assembled for the purpose of being used 365 days a year 24/7.Cemco Free Weight products are covered with a 5 year warranty for the oringinal owner.www.cemcostrength.coom (855)232-3626 [email protected]

Less time getting tan. More time being tan. The new HEX HTS 90001-800-556-3201 It’s all about the interplay of our electronic ballasts with the special phosphors and gas blend in our SmartLamps™. Together, they do www.hextanning.com what no other tanning system can do: give both an immediate tan [email protected] and a persistent tan. Your immediate tan appears in 4 to 5 hours after a tanning session. With other systems, that means another tanning session in a few days. But with HEX that immediate tan is enhanced with a persistent tan that improves your color over the next 4 to 5 days (laboratory tested). You need fewer tanning sessions – and you get a better tan. And that’s just for starters, with the new HTS 9000 Series. Call and we’ll tell you about our sleek, new, rounded design, iPod docking, and a programmable message center that can even run class schedules. We’ve only just begun! Tested marketing concepts from a stand up kind of company™ © 2013 HEX Tanning and Marketing Concepts 453-042313nftj

Nautilus® Commercial TRUMPFs Itself Again!Virginia Facility Adds Jobs, State-of-the-Art Laser and New ProductsMed-Fit Systems, Inc., manufacturer of Nautilus® Greg Webb, Vice President of Engineering and 32commercial fitness products, recently added a new, year employee at Nautilus® commercial remarked on theone million dollar Trumpf 3030 laser to its 300,000 production improvements that will come with the laser. “Thissquare foot manufacturing plant in Independence, new laser makes us more efficient because we will no longerVirginia. The 31,000 pound German engineered be forced to wait on outside vendors to turn around product./made in the US flatbed laser complements the We used to have to wait two to three weeks, but now we canexisting automated tube laser and robotic welding do it in our own facility in one or two days, using this highmachinery in the modern facility. The Trumpf laser precision CNC (Computer Numerical Control) cutting. Havinghas contributed to quicker and more precise product that type of brand new modern precision gives you a very niceinnovation and company expansion. Med-Fit Systems product and bringing it in-house reduces cost.”is also releasing news of several inventive newproducts and product enhancements. On the benefit of the laser in accuracy and prototyping new equipment, Webb stated, “The new laser will be able to Concurrent with the purchase of the new laser, Med-Fit create new parts so much more quickly and more precisely.Systems announced the hiring of fifteen to twenty additional In the past, we used a plasma cutter for prototypes. This newmanufacturing associates. Existing manufacturing associates laser will have much more precision and will be able to turnwill also have the opportunity to learn a new skill and earn a our prototypes and prototype improvements around with morehigher wage. speed.” Nautilus commercial indeed presses on rapidly with their world-famous product innovation. In addition to having recently introduced the K2 Vertical Climber and 10 series E10 Elliptical, R10 Recumbent and U10 Upright bikes, the company has launched two new equipment pieces. Nautilus® commercial is introducing their new ONE® Rotary Torso strength machine and the T10 Treadmill (to round out the new 10 series cardio line). To boot, at least two more exciting new products are peeking just around the corner. Nautilus’ new Rotary Torso machine features the patented ONE® weight stack technology. This revolutionary weight stack is intuitive and user-friendly. Changing the weight, in as low as one pound increments, is as simple as turning the dial – and can be accomplished easily from a seated position. The design includes a new exerciser stabilization system that isolates the obliques and rotational musculature without the limitations of hip adductor strength (like other industry rotary torso designs.)26 NATIONAL FITNESS TRADE JOURNAL

The new Nautilus® T10 Med-Fit Systems purchased substantially all of Nautilus’ commercial assets in February 2010.Treadmill is incredibly powerful, with a user weight capacity Since acquisition, Med-Fit has brought back to the USA the manufacturing of all its commercialof 600 pounds up to 4 MPH. Its speed can be set as slow cardio and strength products, of which many were being built in mainland China and Taiwan.as 0.1 MPH and as fast as 16 MPH! Like the rest of the 10 “We can compete with anyone in the world”series cardio machines, the T10 Treadmill has a unique in the noted Sean Smith, Med-Fit Systems’ COO. “Our workforce averages nearly twenty years’ experience.industry integrated cooling fan. This user favorite features We are already operational 24 hours a day Monday through Friday. With this latest expansion, we haveHIGH, LOW and AUTO settings, with Auto adjusting the added more employees and a third weekend shift, making our manufacturing facility open and creatingfan velocity as a function of exercise effort. The T10 uses American-made products for 140 of 168 hours each week. That is just shy of 24/7 and enables us toNautilus’ patented REACT® absorption control technology, efficiently meet the demand for our product.” The new Trumpf laser will also enable thewhich protects the user’s ankles, knees, hips, and back by ecologically conscientious company to manufacture their products greener. The laser will enable the company toproviding the most advanced and most dynamic cushioning use more water and steam rather than chemicals. This will leave a smaller carbon footprint, will use far less energy andsystem available. Whatever the user’s pace, stride, or incline, chemicals, and will produce far less waste. Sean Smith commented, “We have made and continuethe REACT® system will adjust automatically, so the surface to make significant improvements across the board in manufacturing, many of which fall into the ‘green’ category.”will never be too hard, and never too soft. With the introduction of the highly anticipated new Nautilus® commercial fitness’ expansion and engineering originality are surging through 2013, holding true to theirNautilus® T10 Treadmill this summer, the 10 series line of motto of “Stronger Than Ever.”cardio seems complete… or not, hinted CEO Dean Sbragia. To learn more, contact [email protected], “Worldwide demand for our products is strong,” stated www.nautiluscommercial.com,Dean Sbragia, CEO of Med-Fit Systems. “The addition of the (800) 874-8941,new machinery and personnel will allow us to accommodate (276) 773.2881.growth and produce even higher quality products. Our new10 series cardio and innovative K2 Vertical Climber are majorcontributors to our growth, and the new Trumpf laser enhancesour ability to expand both our strength and cardio productioncapability.” “The K2 Vertical Climber and 10 series Elliptical,Recumbent and Upright bikes brought us such success inthe cardio sector that we were inspired to create an innovativemachine, adding another member to the 10 series family, thatwill fill a void that exists in total body training.” Juergen Kopf, Med-Fit Systems’ Vice President ofInternational Sales and Marketing explained that thecompany is also rolling out a unique truss systemthat incorporates fully customizable pulley optionsand reduces the footprint by 33% versus other trussequipment. At the April FIBO fitness trade show in Cologne,Germany, the company debuted the new truss system design. SUMMER 2013 | 27





Operators Motivate and Engage Exerciserswith New Preva® Enhancements Author: Brent Brooks, easily and quickly sign in and access Precor Vice President of their favorite workouts, fitness goals, Networked Fitness progress milestones, and rewards before they’ve even had time to set down their What exactly will it take to water bottle. get people exercising more regularly so that they can meet For exercisers struggling to fit their personal fitness goals? workouts into their daily schedule, Precor® believes it’s the the ease of using a Preva Token to inspired connection between get started is an appreciated benefit the exerciser and technology. that increases usage and leads to a This led us to announce the longer-term engagement at the fitness industry’s first open platform facility. networked fitness solution Preva® in 2010. Preva is a Like flexible, mobile workout personalized fitness experience applications and equipment ease of use, that not only entertains, but member communications is a critical encourages an individual to component to member satisfaction achieve and exceed their goals. and retention. If a gym doesn’t keep With more than 25 million patrons apprised of new programs and workouts logged to date, we promotions or conversely, bombards have recently expanded our them with information, they risk poor solution to give operators new retention. With Preva In-Workout ways to motivate and engage Messaging, operators can create and exercisers. schedule targeted messages to exercisers while they work out. Preva Mobile, an iPhone application,broadens an operator’s value to members By working withby enabling individuals to set fitness members to record allgoals, track progress, win achievement their fitness activities,badges, and save their favorite workouts not just those completed atvia the cloud, no matter where they the facility, operators showare. It allows exercisers to track their their commitment to helpingentire fitness program from anywhere, exercisers meet goals whetherincluding workouts on non-Precor the work is done in their specificequipment, group classes or outside gym, on a mountain trail or on afitness activities, such as hiking. different continent. The new Preva Token is an RFID-enabled fob that enables patrons to sign into their Preva account on any networked Precor 880 cardio line console simply by touching the token to the console reader. Because the member does not enter personal information manually, they can more30 NATIONAL FITNESS TRADE JOURNAL

Each interactive message appears at usability and management. Prevaa specific time and directs viewers to a Mobile, Preva Token and In-Workoutweb page for more information, such as Messaging represent the best of alla personal training offer. This approach these worlds.is unobtrusive as messages appearonce at the beginning of a workout so Preva Mobile is available now forexercisers can interact with the message download at iTunes. Preva Tokensbefore starting the more intense portion are also available now from Precorof their workout. Exercisers choose networked fitness facilities worldwide.“Learn More” or “OK” to take action. In-Workout Messaging, a new capabilityOperators can measure response to of Message Manager, is available as partthese messages over time and make of the Preva 3.0 software.adjustments to increase results. For more information about Preva, The link between technology and please visit www.preva.com/makeityours.individuals reaching their fitness goals You can also contact Precor viais undeniable. Yet there needs to be a e-mail [email protected], or call tollcareful balance between functionality, free (800) 784-8464. SUMMER 2013 | 31





New HEX HTS 9000 - an American Evolution in TanningThe possibilities begin with the HTS-9000 One of a kind - Laboratory-tested tanning resultsSeries’ sleek, new, rounded contours. A unitthat is all “green-construction.” Innovative Only HEX can offer your members a persistent tan as well as angraphic designs, earth tones, granites, immediate tan.  All tanning systems provide an immediate tancontemporary – over 150 finishes are - color that appears 4-5 hours after a tanning session and fadesavailable. HEX can build to any custom size over the next 1-2 days.  Only HEX systems provide members with(height, width and length) to accommodate a persistent tan - enhanced color that improves over the nextany lamp, and more. 3 - 5 days after a tanning session. Laboratory testing confirms that HEX systems, with their new electronic ballasts working in The new HTS-9000 incorporates energy-conserving concert with the HEX Smart lamp, provide consistent and highelectronic ballasts which drive the lamps better and use 20-25% quality tan color that is enhanced for several days after a tanningless power. HEX systems deliver the same long lasting results session.running from 208v - 240v - even through voltage fluctuationssuch as summer brown outs. No other tanning system can make Members do not have to tan as frequently and be exposed asthis statement. much to UV light to see exceptional results. The longevity of the Smart lamps and the life of the HEX system will increase. This puts HEX light years ahead of other tanning systems. HEX SmartLamps™ are made with proprietary SolGlass™ (manufactured with a 9 step process and a special phosphor blend and gas mix) to promote the body’s natural Vitamin D production. The 3-in-1 design, with its pink-blue-pink individual ultraviolet zones, tans the face, body and legs evenly – that’s why it is called the Smart lamp. Introducing…Sign Language Even the roof has been made option-rich. The HTS 9000 can be ordered with a programmable LED message sign integrated into the roof of the unit. Use it to promote exercise classes, day care, personal training programs, run class schedules or anything you choose. iPod Docking The HTS 9000 has an audiophile-pleasing sound system that allows tanners to dock their iPod or mp3 player so they can listen to their own music while tanning.34 NATIONAL FITNESS TRADE JOURNAL

With the HEX HTS 9000, if you imagine it, HEX will build it. With handcrafting and individual production capabilities, HEX verticals are the pinnacle of customized tanning systems. Vertical tanning started with HEX Tanning in February, 1979. HEX now offers the new HTS 9000 Series as well as the flagship HEX II and the HEX Classic. They also have a complete line of customizable HEX beds, lotions, lamps, eyewear, accessories and more. HEX’s tried and tested marketing plans add big dollars to the bottom line while increasing your fitness membership base. Great customer service is a way of life with HEX: call and you are always greeted by a friendly HEX consultant who can take care of your every need. The staff at HEX want you to know, whatever you want, the answer is yes.Bigger and better Learn more about Hex Tanning and Marketing Concepts by calling 1-800-556-3201, orThe dressing room is redesigned for even more comfort and 989-792-6119. You can also e-mail tousability, as well as to offer you greater flexibility in your emailing [email protected], or visitfacility’s floor plan. www.hextanning.com.Ask for the... • SAVES MONEY • ECO-FRIENDLY GCRLEE&AENN! • CONVENIENTSapHnroadlydTBeorowfteotllressFits all equipment, EASY installationEliminates expensive waste fromwipes and paper towelsPrevents germ and virus transmission!SPECIAL SUMMER PRICING 866-435-2009 www.gymvalet.com [email protected] ORDER ONLINE: USE DISCOUNT CODE NFTJ AT CHECKOUT TO SAVE $$ SUMMER 2013 | 35

KPreensidReenintig Tiffany White VP of Sales & Marketing ANNOUNCING!The fitness industry’s leading risk management specialist, Ken Reinig hasformed a new insurance agency, Reinig Insurance Solutions.As past president and founder of Association Insurance Group, Ken hasbeen insuring health clubs, instructors, and personal trainers for over 20years.If you are currently dissatisfied with your existing insurance company, or ifyou would simply like to save some money on your insurance premiums,please contact Ken and Tiffany for a quote at 1-800-668-2340. Complete Insurance Solutions for the Fitness Industry: Health Club Property, Liability, and Workers’ Comp Equipment Manufacturers Product Liability Personal Trainers and Group Exercise Instructors Professional Liability PHONE: 800-668-2340 I FAX: [email protected] I [email protected] keymaninsurance.com

DESIGN NO. 123 We heat treat this stainless steel bar to 218,000 PSI, because our tests ™ tell us anything weaker will bend. We further straighten each bar to a toler- Approved for International Competition, ance of 10/1000 inch, because any- International Powerlifting Federation thing less straight will cause rotation- al torque during heavy lifting. We IVANKO STAINLESS STEEL OLYMPIC BAR make it of stainless steel because it needs no coating, so there’s nothing EngineeredPassion to peel off, chip, or rust. Finally, we ultrasonic test and magnetic particle test every bar to detect internal and external cracks that can cause the bar to snap. The International Powerlifting Federation (I.P.F.) counts our stainless steel Olympic bar among the very few that it approves for International Competition. We appreci- ate the endorsement, I.P.F., but we’re pressing ahead with Design No. 124 anyway.DESIGN NO. 51 Since we introduced the industry’s first rubber dumbbell in 1983, we have uncompromisingly refined and fine- tuned the design 51 times, in passion- ate pursuit of an ideal: a rubber dumb- bell that is gentlest on equipment, safest for people, indestructible, with super tight fastening*, neutralized odor, a classic look, an awesome feel. We’re never satisfied, never finished. Perfec- tion is an elusive goal. But this rubber dumbbell is 51 steps closer to it. IVANKO RUBBER DUMBBELL *Ivanko’s PermaLockTM fastening system employs proprietary machining tolerancesEngineeredPassion and sur face preparation to achieve a metal-to-metal bond that requires 400 foot pounds of torque to twist apar t. (The cor- rect measure of rotational resistance is “foot pounds” of torque, not “psi” which is some- times used incorrectly by manufacturers).P.O. Box 1470 San Pedro, CA 90733 USA Tel 310.514.1155 Fax 310.514.1363 www.ivankobarbell.com [email protected]

ASF InternationalCelebrating 40 Yearsof InnovationS ince 1973, ASF has been an industry icon when it Jason Weston Jason Abucejo comes to club software and payment processing. Their products and services are evolving constantly; keeping towels and club enhancement fees. The economy over the last club owners on the forefront of the latest business five years has also caused clubs to look for ways to cut costs,technology they need to run and grow their clubs. We recently evaluate all processes, and challenge the status quo. Thishad an opportunity to sit down with Jason Weston, VP of Sales mentality has caused ASF to do the same and adjust to meet theand Development and Jason Abucejo, Senior Sales Executive to needs of the industry.talk about the exciting changes that are happening at ASF andwhere they see the industry, and ASF, heading in the future. NFTJ: How has that affected ASF’s pricing for club?NFTJ: How has the economy affected club owners and what do ASF: We’ve had to change our approach to the pricing optionsyou see clubs doing to adjust? we offer and the service options for our clients. We’ve takenASF: The economy has definitely affected member programsand pricing. Clubs are offering more flexible payment processingoptions to members for their dues, such as weekly and biweeklybilling as opposed to only monthly drafts. Clubs have alsocreated other revenue streams or Add On Billing for servicessuch as personal training, boot camps, childcare, lockers,38 NATIONAL FITNESS TRADE JOURNAL

a close look at how we can be more efficient, invested in check in from multiple points of entry, with 24/7 securitytechnology and automation, and invested heavily in training to and access restriction capabilities, have grown significantly.reduce turnover. The investments made have allowed ASF to However some of the most significant changes have to dolook at every client situation individually and price accordingly. with the creation of member access. Online portals allowingWe’ve historically always offered a percentage pricing system members to access their billing accounts, purchase trainingbased on the amount collected. However, now there are many sessions and schedule appointments with trainers from theiroptions and levels we can offer that relate to per item/debit smartphone, iPad or laptop have been key to member usage andpricing and merchant fees, based on all of these factors. retention. Finally, integrating this information with social media apps and marketing and retention companies have helped clubsNFTJ: By changing ASF’s pricing approach, how has that increase their member satisfaction. Clubs have embraced thechanged the service levels? idea that it’s cheaper to retain a member than to acquire a new one and we’ve done all we can to help that movement.ASF: The service level is dramatically different than what iswas in years past. For example, we can work with clients on NFTJ: How have the heightened PCI compliance regulationsjust processing payment files and not require the use of ASF affected clubs?software. Additionally, we can offer the ability to customize thenumber of times a member will be drafted, re-submitted, and ASF: Card networks and government regulation have put a greatcontacted based on the client’s preference. Drafting days and burden on anyone accepting credit cards or bank informationcash flow remit schedules have also been expanded to meet the for payment with costly penalties for non-compliance. We’vechanging needs of our clients. seen a significant number of clubs transferring their billing processes away from their current software platform becauseNFTJ: How has ASF adapted to the additional revenue streams it is no longer compliant with protecting credit card and bankthat clubs are creating? account information. Fortunately, most software companies believe in data portability and membership data transfers haveASF: ASF has identified how to process those revenue streams become more sophisticated and seamless. By being a PCI Levelwith the same frequency, flexibility and follow up that we offer 1 compliant processor and partnering with one of the strongestfor standard membership payments. Not all additional revenue banks in the world, ASF is in the best possible position tostreams are collected on the same frequency as membership protect its client’s data and help clubs maintain integrity whendues. So, the ability to draft add-ons weekly, bi-weekly, monthly, dealing with their members.quarterly, semi-annually, or annually without additional fees,even if they are on a different frequency than the membership NFTJ: Do clubs have to use your software platform with yourdues, has become more important. financial services?NFTJ: So, are clubs looking for more control with their ASF: No, not at all. While most clients do use our software, onememberships? of the biggest changes we’ve made is allowing integration of our financial services into any other club management system.ASF: In some cases, yes, clubs want to control the number We know that people develop comfort levels with their softwareof draft attempts and communication with their members. In platforms. We offer many levels of service flexibility to oursuch cases, ASF can be completely transparent or involved clients that choose to integrate with another program. We can doat any level of communication with the member. We’ll still everything from process the files to full-service follow-up.gladly handle all contracts from data entry to cancellationmanagement, which works for most clubs. On the other hand if a NFTJ: What’s next for ASF?club wants to handle all contact with their members leaving ASFto only process payments, we’re happy to accommodate that. ASF: We’ll continue to think outside the box and keep on point with technology changes and trends to offer our clients the mostNFTJ: How have all the advancements on the financial side advanced products in the industry. ASF started in an office withaffected ASF from a technology standpoint? a phone and a Rolodex. We’ve come a long way from there! We’re proud of our history and contributions to the industry andASF: ASF has always had pride in the advanced technology of we intend to keep the innovation coming for years to come!our software, but the past 5-10 years have driven us to makesignificant changes. Paper contracts have declined with the To learn more, call 1-800-227-3859, or visitdevelopment of signature capture and electronic agreements www.asfinternational.com.that can be saved on computers, laptops and iPads. Internet SUMMER 2013 | 39

Finally..., ConItanctteHreelixsTtoeddayitno aSeFeRifEyEouDqEuMaliOfy? measurable results inhalf the timeWith its patented lateral technology, the Helix isthe aerobic trainer that delivers up to 43% greater muscle activation*YOUR CLIENTS WILL LOVE YOU WILL LOVE l The benefits of a 60 minute l Site it anywhere session in just 30 minutes Compact 3’ x 4’ footprint plus Helixing integrated wheelsl Strength-training caliber l Quiet, self powered and green results while blasting fat No power source needed, and calories no wires, NO FUSSl No learning curve and l Extensive industry testing for no impact on the joints efficacy, longevity & stabilityVisit us online l Engineered for lowat www.Helixco.com maintenanceto witness the Helix No cleaning rollers, no waxing,in motion no adjustments*Full results atwww.Helixco.com/studyINTERESTED IN BRINGING THE MOST REVOLUTIONARY TRAINER ON THE MARKET TO YOUR GYM?CONTACT US TODAY: 888-435-4926 (888-HELIXCO) [email protected]



Transform Your Clubinto a Family Fitness Centerby Adding Youth FitnessThe National Center for Health Statistics recently announced that one third of American childrenare either obese or overweight – because of their sedentary life style and fast food consumption.In fact, this is the first generation of Americans who are expected to have a shorter averagelife span than their parents. Champions Youth Fitness® believes that America’s 34,000fitness centers can play a key role in solving the nation’s youth obesity crisis and has created alicensing program to give you the equipment and programs you need to introduce exercise andproper nutrition to the children of your Members. Parents who work out in your club often bring their children to its Members by simply providing an on-site babysittingto your nursery because it is safe and convenient. However, the service. You can now offer much more by converting yourtypical fitness center controls the cost of providing this service existing nursery to a Champions Youth Fitness Center®!42 NATIONAL FITNESS TRADE JOURNAL

Youth Fitness – A New Profit Center The Champions Youth Fitness™ Center LimitedWhen you convert your nursery to a Champions Youth 1License Opportunity includes:Fitness® center, you will dramatically expand your services Exergaming Sport wall - A wall mounted videoby offering youth fitness to your members and to your experience promotes cardio vascular exercise bycommunity. By opening a Champions Youth Fitness® center engaging children in fun and entertaining games thatwithin your club, you will offer a complete fitness experiencefor the entire family which means you will be able to increase 2keep them moving.your average monthly dues by selling more expensive family Youth Fitness Equipment – Choose from different agememberships. You will also increase your ancillary income by appropriate equipment lines that target different ageexpanding the range of merchandise and programs that you groups for core strengthening, cardio vascular andcan sell to your members. 3strength training. With Champions Youth Fitness®, you’ll be able to sell KidShape 2.0. Nutrition Classes – Our proprietarymore Family Memberships at a higher monthly dues rate. nutrition and behavioral modification programEven in tough economic times, most parents will make will teach good nutrition to your members andwhatever sacrifice it takes to better provide for their children. their children. One of your staff members will be trained toBy adding Champions Youth Fitness to your club, you’ll be offer this nutrition program adding an important service togiving your Members a convenient and cost effective way tohelp their children begin a lifetime of fitness and wellness. 4your club. Youth Fitness Personal Training Certification – AChampions Youth Fitness - A Unique Sales personal trainer of your choice will receive a youthProposition personal training certification from the International Sports Science Association – at no additional charge for yourIf you’d like to add Champions Youth Fitness® to your club,the first step is to conduct a competitive analysis of any youth 5first trainer.fitness programs that are available in your market. We believe ZumbAtomic Kids Group Classes – These groupyou’ll find very few and that any you find will not have the full classes are the current rage in the fitness industry.range of fitness and wellness programs that we offer. Youth Each Champions Youth Fitness® license includesfitness, which has been underserved by the fitness industry, the ZumbAtomic programming and a certification foris an untapped market that your club can quickly andinexpensively attract - thus creating a market niche for your 6one instructor.club. When you add Champions Youth Fitness® to your club, Search Engine Optimization – A web page will beyou’ll be able to provide a unique service that is far superior added to your website to drive local searches forto anything your competitors can offer and we will protectyour territory to keep it unique! In the end, Champions Youth 7 youth fitness to your website.Fitness® will be a compelling reason for families to purchase Financing Available – We can package the entirea Family Membership at your club. license into one equipment lease to finance your repayment over 36 months for under $1,000 per month based upon credit approval. By financing this package, your club will achieve positive cash flow much faster! For more information: www.championsyouthfitness.com Call (877) 294-YOUTH (9688) SUMMER 2013 | 43

Take Workoutsto New Heights Get back to basics with the MtEverclimb™ continuous rope climbing system. Provide a total body workout machine to your athletes that’s safer than conventional rope climbing. Call us today at 866-282-5402 to find out how to add MtEverclimb™ to your facility. MtEverclimb.com Made In The USA



46 NATIONAL FITNESS TRADE JOURNAL

Selling Your Business – You’d belying if you said you never thought about it.By Gary Hood, Global Fitness Association, LLCAfter spending many painless and  less stressful, and at the Progressing and closing the deal same time help you receive top dollar.hours and years in this From the  Letter  of Intent to the Placing an appropriate value on Purchase Offer, these are some of  thechallenging industry, it your business typical, but time consuming, steps that will  lead you  to a successfulmay be time to sell.  Your fitness facility has value to a closing date. buyer based on several measurableIf your fitness center has been a calculations. It is crucial to evaluate your With over forty years in the fitnesssuccess, you’ve probably had to pour business properly in order to increase industry, the team at Global Fitnessmost of your time, energy, and money your selling opportunities. Association understands there are manyinto it. You may see your company as an tasks and challenges you don’t enjoy,extension of yourself, and it may be hard Presenting your business to and selling your fitness center might beto even imagine life without it.  potential buyers one of them. On the other hand, your fitness Finding a qualified buyer is the first We are available for  privatecenter may have been only marginally step. Qualified buyers will want consultation  and  encourage you tosuccessful, and something you can’t information about your membership give  us a call today.  We will be happywait to get rid of. Or perhaps you base, competition,  financial history, and to discuss your situation, with noentered into the fitness industry with lease. This information must be provided obligation on your part. If we feel thatthe idea that it would be a short-term in a professional and organized manner we can be of assistance to you, weopportunity and that you’d sell whenever to ensure your credibility. Your financials will provide you with specific recom-you got a decent offer. may also need to be reconstructed to mendations, including objectives, time show your business in the proper light. frames, and costs. Whatever your situation, sellingyour fitness center will be one of the Maintain confidentiality Whether you’re new to the fitnessmost important choices you’ll ever industry or a seasoned veteran, with ourmake, because unlike virtually every Confidentiality is essential when Executive Assistant and Consultationother business decision you’ve made trying to sell your business. If Services, you will have complete accessover the years, you’ll only do this once. employees know that you are selling to seasoned fitness professionals (40You get a single chance to put a price and that changes are coming, years and counting) to discuss yourtag on possibly years and years of they may seek other opportunities. special needs and/or daily challenges.effort — and once you sign the sales Competitors may use this informationdocuments, it’s over. against you, and members may seek A special “Thank you“ to hundreds of cancellation and stop bringing guests.  fitness center owners, managers, and You’ll come out way ahead, both other fitness professionals for makingfinancially and personally, if you make Structuring a deal Global Fitness Association their numberan effort to understand the steps in one resource in 2012.selling, formulate your plan carefully, Financing terms, personal guarantees,and, when the time comes, take the tax implications,  leases, royalties, Thanks to Cate Sundling, Gary Gresham,opportunity to negotiate a price and non-compete agreements, and more. All and Jim Phillips for contributing to thisterms that satisfy your reasons for of these areas are crucial,  and are part article. For more information aboutgetting out of the fitness industry. of the sales process. Global Fitness Association, contact Gary Hood at 775-298-1616, or email The information below will [email protected] you through the steps tomake  selling  your fitness facility SUMMER 2013 | 47

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