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Special Edition 2016 – ESTABLISHED 1982–The Industry Guide for Fitness Facility ManagementPERFECTINGTHE CARDIOBLUEPRINT New Precor Elliptical See page 6PRESORTED STANDARD WALLY BOYKO PRODUCTIONS, INC. U.S. POSTAGE PAID P.O. BOX 2490 MEDFORD, OR WHITE CITY, OR 97503 PERMIT NO. 40 CHANGE SERVICE REQUESTED

INCREASED HEART RATEWARNING PERSPIRATIONREPEAT USE MAY CAUSE MEMBER SATISFACTION SUSPENSION TRAINER FIVE PULL-UP/CHIN-UP GRIPS ATTACHMENT FOR INCLUDING PATENTED FLIP ‘N GRIP & ROCK GRIPS TRX, STRAPS & BANDS EXERCISE PLACARDS 27 PULLEY POSITIONS PROVIDE UPPER & LOWER BODY WORKOUTS AT 2” INCREMENTS STANDARD 200 LB DUAL INTEGRATED ACCESSORYSILENT STEEL WEIGHT STACKS RACK WITH TABLET AT 2:1 (50% RESISTANCE) & BOTTLE HOLDERS DURABLE FOOT COVERS INTEGRATED STEP-UP ASSIST TO PROTECT FLOORING FOR PULL-UPS & CHIN-UPS FROM SCRATCHESThe new HOIST Fitness HD-3000 Functional Trainer inspires both members and owners to love their time at the gym with five unique pull-up grips, a built in step-up assist, silent steel weight stacks, integrated accessory racks and a sleek, corner design.11900 Community Road, Poway, CA, 92064 | www.hoistfitness.com | 800.548.5438

PERFECTING THE ELLIPTICALYOU KNOW AND LOVEThe EFX® that’s sold more than 280,000 units in 115 countries worldwide has now been redesigned to improveyour ownership experience even more. The all-new Experience™ Series EFX is founded in our elliptical heritageof proven reliability, with enhanced features like a covered ramp and an enclosed rear drive making it easierto clean and maintain. Your exercisers will love the more personalized fit and feel of the new ConvergingCrossRamp®, for a workout experience that will keep them coming back.Refresh your cardio success: precor.com/efx © 2016 Precor Incorporated

Contents SPECIAL EDITION 2016Check out our free on-line versions of National Fitness Trade Journal at NationalFitnessTradeJournal.com National Fitness Trade Journal 6 Perfecting the Cardio Blueprint (541) 830-0400 TIRE FLIPPING: Publisher Wally Boyko Productions, Inc.10 Tips, Techniques and Something New14 The Future of Indoor Cycling: Associate Publisher Metrics and a Return to Fundamentals Meshelle Boyko18 Editor Ronnie Boyko How Nothing Trains Like TANK Art Direction Advent Media adventmedia.us22 The MYE Wireless CableSAT Associate Editors Channel Changer Optimizes Club Ashley Boyko-Mattos Areas with Hassle-Free Cable TV Robbie Boyko26 World Class Weight Room…Where am I? National Advertising MGR. Meshelle Boyko30 ROPE TRAINING The New “Must Have” for Asst. Advertising Manager All Training Facilities Today! Jim Clark34 Retaining Members & NFSB Vice President38 Prospects Over The Summer Ms. Fitness® USA Coordinator Michelle Thomson What Lies Beneath: Functional Training & Why the Surface Matters Contributing Photographers Sami Vaskola, Matt Shepley,42 Looking Good. Feeling Good. Carl Thygesen, Wally Boyko Jr. An American Evolution in Tanning and Fitness The National Fitness Trade Journal is published quarterly (four Treat Every Business Day as the First times a year with an exclusive Trade Show Issue (July) for $25 per year by Wally Boyko Productions, Inc. A California 46 Corporation, P.O. Box 2490, White City, OR 97503. Editorial contributions must be accompanied by return postage and will be handled with reasonable care; however, the publisher is not responsible for unsolicited materials of any kind. Any material accepted is subject to such revision as is necessary to meet requirements of this publication. The act of mailing material shall constitute an express warranty by the contributor that the material is original and in no way an infringement upon the rights of others. Reproduction of this magazine in part or whole without consent, is prohibited. Send subscription inquiries and address changes to National Fitness Trade Journal, P.O. Box 2490, White City, OR 97503 Phone (541) 830-0400 Fax (541) 830-0410. Wally Boyko Productions, Inc., does not endorse advertised products or services represented in this magazine. Furthermore, WBP is not responsible for any warranties or manufacturer claims of product performance.4 NATIONAL FITNESS TRADE JOURNAL

Driving revenue withCashFlowOPTIMAL TEAMPERFORMANCEHaving a performance-based team behind thescene is a winning formula for any health club.With My Cash Flow, ASF can troubleshoot andsolve payment issues with your members. As aresult, you’ll benefit from higher recurringmember revenue, decreased late payments,and increased profit.My Cash Flow provides your club with:• Deposits when you want• Payment frequencies and due dates when you want• Recurring follow-up of Add-ons & ProfitPYCoreonutderruscNthtaet yxotu wGanrteat CardioYou Can’tASF Payment Solutions • EFT • Credit CardTrain for aincreases your revenue • Point of Sale • Schedulingwith payment processing CashFlow Payment Solutions5k andand software integration. Card Holder Accounts Log Out Payments PT Schedule Account Attendance Receivables Balance Remit Totals 300,000 56,000 iPad 2:08 PM 95% 42,000 CashFlow Payment Solutions 225,000 Card Holder Accounts Log Out 150,000 Payments PT Schedule Account Attendance 75,000 28,000 Receivables Balance 0 14,000 Apr 15 Jun 15 Aug15 Oct 15 Dec 15 Feb 16 Apr 16 300,000 May 15 Jul 15 Sep 15 Nov 15 Jan 16 Mar 16 0 Apr 15 Jun 15 Aug15 Oct 15 Dec 15 Feb 16 2A25p,0r0106 May 15 Jul 15 Sep 15 Nov 15 Jan 16 Mar11560,000 To learn more, call: 75,000 1-800-227-3859 C2:0a8sPMhFlow 0 Apr 15 Jun 15 Aug15 Oct 15 Dec 15 Feb 16 Apr 16 or visit: ASFpaymentsolutions.com May 15 Jul 15 Sep 15 Nov 15 Jan 16 Mar 16 Receivables Balance Remit Totals 300,000 56,000 225,000 150,000 42,000 28,000 75,000 14,000 0 Apr 15 Jun 15 Aug15 Oct 15 Dec 15 Feb 16 Apr 16 0 May 15 Jul 15 Sep 15 Nov 15 Jan 16 Mar 16 Apr 15 Jun 15 Aug15 Oct 15 Dec 15 Feb 16 Apr 16 May 15 Jul 15 Sep 15 Nov 15 Jan 16 Mar 16 Remit Totals 56,000 42,000 28,000 14,000 0 Apr 15 Jun 15 Aug15 Oct 15 Dec 15 Feb 16 Apr 16 May 15 Jul 15 Sep 15 Nov 15 Jan 16 Mar 16Payments I Software I Marketing FALL 2009 | 5 Edit Personal Information Highlands Ranch, CO 80129 640 Plaza Drive, Ste 300 JOHN DOE & FITNESS STUDIO 4005 XTREME TRAINING

Perfecting the Cardio BlueprintPicture this: It’s the mid-1990s, and club operators Flash forward to today: Four generations of product and nearlyacross the nation are watching as fitness clubs close twenty years later, Precor revisited its most popular product toleft and right amid less than favorable economic drive the EFX even closer to perfection. The stakes were highconditions, while exercisers forgo gym memberships – operators and exercisers alike had come to love the EFXto save money. The combination of club closures in its current form, and tinkering with a classic could proveand member losses leaves operators desperate for to be problematic for business if Precor did not get the nexta game-changing offering to help differentiate their version exactly right. After conducting extensive interviewsfacilities and attract new members. with operators and exercisers, Precor product designers decided to focus their efforts on enhancing the operator and That revolutionary product came along in 1995, when the exerciser experience in two key areas: ease of maintenancefirst Elliptical Fitness Crosstrainer™, or EFX®, launched to and exerciser feel.commercial buyers. “We took a big risk when we introducedthe EFX,” said Jim Birrell, Chief Innovation Officer at Precor. When it came to designing an elliptical that would deliver“There was nothing like it on the market, and we weren’t even more to operators, Precor had to aim high, especiallysure how exercisers and club owners were going to receive considering the current Precor EFX has a warranty serviceit,” said Birrell. Although Precor was confident in the design rate that is five times lower than the industry standard.and effectiveness of the With this in mind, designers turned their focus towardEFX -- they had performed making the maintenance and service of the EFX even easier.extensive market and Access to mechanical components now only requires abiomechanical researchin cooperation with a localuniversity’s biomechanicslaboratory -- they hadno idea what the marketreaction would be.Despite these unknowns atthe time of launch, it soonbecame clear that the EFXwas a success. “Within amonth of a facility owner,manager, or buyer puttingan EFX in, there werelines of people waiting toget on this machine,”continued Birrell. “Fightsalmost broke out betweenmembers who wanted toexperience this brand newpiece of equipment. That’sjust how popular it was.We were blown away.” Itsintroduction establishedan entirely new categoryof fitness equipment andfilled a hole in the marketby offering exercisers of allabilities a challenging, yetlow-impact workout, andproviding club operatorswith a cornerstone piece ofequipment that helped todrive business.6 NATIONAL FITNESS TRADE JOURNAL

Philips screwdriver or bare hands. Moreover, servicers can Converging CrossRamp®access mechanical components in just under two minutes,drastically reducing the amount of time spent attending Active Status Lightto equipment. In addition, the rear drive housing andCrossRamp® are now enclosed, making it easier for operators Enclosed Rear Drive Housingto keep them clean and protected from dirt, dust, and sweat. For more information on the Precor EFX®, please visit To round out the operator-facing elements of the new EFX, www.precor.com or contact a sales representative by callingdesigners incorporated features from other Precor products 1-800-786-8404.that were already winning with operators, namely the ActiveStatus Light on the Precor treadmill. The Active StatusLight is an external status light that indicates an elliptical’soperating condition and when to perform life-extendingmaintenance. “The Active Status Lights allow techs to take alook all the way down the line of treadmills and immediatelysee if there’s an issue,” said Lynn Stewart, District FacilitiesTechnician at 24 Hour Fitness. “We don’t have to wait fora customer or member to get on it with an issue…That’stimesaving for us.” The addition of the Active Status Light tothe EFX with Converging CrossRamp® gives facility operatorsthe ability to address maintenance issues and get one of themost popular pieces of equipment back online quickly. When it came to exercisers, Precor wanted to developa product that would make exercisers fall in love all overagain. To uncover what exercisers were looking for in anelliptical, Precor performed extensive in-club user researchwith independent product evaluation and discovered thatexercisers, especially female ones, were looking for anelliptical with a smaller profile and one that delivered afeel that exercisers described as “more natural.” Afterpinpointing the elements of an exerciser’s stride that madeusing an elliptical feel more “natural,” Precor designed amodified converging elliptical pathway and commissionedthree independent research studies to validate theeffectiveness of this new motion path. More than a year of research performed by abiomechanics lab at a Washington state university showedthat while the parallel track design used in prior versionsof the EFX was sound from a biomechanical perspective,introducing a converging motion that more closely matchesa user’s natural footpath during gait would take ellipticaltraining to the next level and would increase glute activation,a key target area for many elliptical users. These insightsinformed one of the most visible changes to the EFX design:the Converging CrossRamp®. The equipment also features alower step-up height and smaller footprint, which makes theEFX less intimidating and easier to access for all exercisers,especially women, who comprise 60 percent of the ellipticaluser base. Though it is early, the new EFX with Converging CrossRampis already proving to be a winner with exercisers and operatorsalike. “You can tell Precor did their homework withknowing what the major concerns were from theuser’s standpoint,” said Greg Stephenson, Fitness Directorat University of Minnesota. “We love our current EFXs, and it’shard to believe that Precor improved on something that wasalready a well-designed machine. But they did.” SPECIAL EDITION 2016 | 7

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TIRE FLIPPING: Tips, Techniques and Something New T ire training can add a new dimension to your strength and conditioning program regardless of your fitness level or athletic ability. Many people mistakenly believe that tire training is only used by athletes who compete in strongman contests. Nothing could be further from the truth. Tire training is great for everybody. There are excellent strength and aerobic benefits from tire training -- it is one of the best total body strength and conditioning workouts that a person can do. You use your total body when you flip the tire, which provides a dynamic combination of muscles for a great functional and aerobic workout. Plate-loading resistance replaces the need for multiple tires of varying weight.10 NATIONAL FITNESS TRADE JOURNAL

Tire flipping is not hard to Tire flips cover all the bases— or with another person. Youlearn, but there is a right way your core, back, legs, arms, can also add additional freeto do it. With the tire flat on and shoulders weight resistance so users ofthe ground, you place your all abilities are sure to get afingers and hands under the side of has tires to flip. For gym owners, tire great workout. Dual battle rope anchorthe tire, keeping your hands about flipping poses several more problems, points also makes this a perfect groupshoulder width apart. Squat down including tires that take up too much training device as well.and then, while pulling the tire up space when they are flipped, loosewith your arms and back, explode out tires rolling around the gym can be Here is feedback from an actual gymof the bottom position. As the tire unsafe, and the unsightly appearance owner:comes up you should have enough of tires sitting around the floor.momentum that you can change your The TireFlip 180 is an innovative “Having the Tire Flip 180 in ourhands from a pulling to a pushing new training device that solves all gym truly gives us something toposition and push the tire all the way these problems. TireFlip 180 gives brag about. It is multi-function-over. Immediately after the tire is you all the benefits of tire training al, space conscious, and easy topushed over and is resting in a flat in a safe, space saving design. The use. The TireFlip 180 catches theposition, start the process again. unique design provides a half tire - eye of everyone that walks by andTire training can be incorporated made from a real tractor tire - that definitely sparks their interest. Weinto your workout several days a week. flips over a sturdy base, making it a use it as a selling point to everyYou can work on strength and speed clever solution to the problem of loose prospect. The best part of theone workout, and you can focus on tires in the gym. The sleek design TireFlip 180 is that we have two,conditioning and strength the next looks great in the gym and appeals one at 150 lbs and the second atworkout. to all the hardcore cross training and 90 lbs, which can be appealingThe benefits from tire flipping functional fitness enthusiasts. TireFlip to a skill variety of members. Allare immense. This is a simple yet 180 is also ideal for sledgehammer of this combined with the abilityextremely effective movement for training. to incorporate multiple Personalthe entire body. One that delivers in Training workouts and you’ve gotterms of improving performance and the complete package at yourappearance. Tire flips cover all the This is not just a tire that you fingertips in literally one spot.”bases—your core, back, legs, arms, flip. This is a problem solver.and shoulders. In addition to tire Kayla Bickflipping, you can also perform highly • No space for tires - solved! Retro Fitnesseffective sledgehammer training • Ugly junk yard tire in your Yorkville, NYusing a tire. A rubber tire is an ideal beautiful club - solved!choice to absorb the impact of each • Unsafe tire rolling around the A key principle of good business issledgehammer swing. Sledgehammer club - solved! giving your customers what they want.training helps to improve core • Multiple weight tires needed In this case, TireFlip 180 will give clubstrength, overall conditioning, and to accommodate various fitness members an innovative way to train theirenhances forearm, hand and upper levels - solved! body in a fun and functional manner.body strength. Which means The TireFlip 180 is good for your body and good for business.T I RE F L I P P I NG MADE F UN , TireFlip 180 is available in 2 modelsCHALLENGING AND SPACE SAVING - regular and XL. With training Contact The Abs Company for more ranges of 90 -250 lbs there is no information on the TireFlip 180 byOne of the biggest problems with need to have multiple size tires in calling 866-219-5335 or via emailTire Flipping is finding a gym that your facility. You can use it alone at [email protected]. SPECIAL EDITION 2016 | 11

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The Future of Indoor Cycling:Metrics and a Return to FundamentalsJ effrey Scott is an International Fitness Presenter, The Lead Master Trainer for Schwinn Indoor Cycling and the Senior National Group Fitness Manager for Cycling for Equinox Fitness Clubs. With over 20 years of experience in theHealth and Fitness industry Jeffrey has conducted training workshops in over 15countries around the world and is recognized as a top fitness educator, instructor andpersonal trainer who is known for his creative choreography and motivational teaching.We sat down with Jeffrey to gain insight on the indoor cycling You have been in the industry over 20 years now, how has it community, talk about current changed since you got your start? trends and the future. Jeffrey: The cycling category has changed a great deal over the last 20 years. Much like Step, it started out very conservative and then progressively got faster and more complicated. Choreography Shown here (left to right): Schwinn mPower Echelon 2 console; Schwinn AC Performance Plus bike and Star Trac Studio 7 bike.14 NATIONAL FITNESS TRADE JOURNAL

and experimental techniques were created to keep riders Leaderboards are another level of motivation. At first,engaged, but over time, people came back to the fundamentals they were perceived by some as “box scores” for the classbecause of the experience and rewards. Instead of focusing on participants. But now, we’re seeing instructors using leaderboardsintensity, the focus became on complexity and it became very to build community in the class, add ‘game-play’ and create anfast with very little resistance. entirely new experience. Schwinn has been a leader here and their approach, working with many leaderboard providers, helpsWhat is your opinion on the proper way to train with indoor cycles? clubs find the right experience for their members.Jeffrey: Cycling purists have been right all along about focusing How about instructors, how have rider metrics andon the fundamentals. They know what it requires to produce leaderboards impacted them?power and that power is the foundation of cycling. My suggestionto exercisers is to always cross train. Use cycling as your cardio- Jeffrey: Having a stage timer that reflects time and distancevascular training and always-incorporate full body weight training enables instructors to create intervals that focus on intensityand also flexibility training into your weekly regimen. and makes them accountable for how hard they are really working. Hitting the stage timer and seeing how far you can goAre there any current trends focused on improving rider in one-minutes time then repeating that with the intention tofundamentals? meet and beat that distance in the second one-minute interval creates excitement.Jeffrey: I see a major trend back to authentic cycling wherethe focus is on adding resistance and pedaling at proper and Riders are even more engaged when they can see theirauthentic RPM’s. This is where participants can actually see and results and current effort displayed graphically on a groupfeel the results of their hard work. It is coming full circle and display. Classes like The PURSUIT by Equinox use fitnessluckily the cycling category is still very strong and members still gamification to push riders to go harder and get a betterlove taking cycling classes. workout than they would otherwise. There are endless ways to use measurement as motivation and that paired with the abilityAre there any specific innovations helping drive this return to to track individual rider progress week to week and monthauthentic cycling? to month is really a game changer for indoor cycling. Now you can lose yourself in an exciting class environment whileJeffrey: The biggest innovation for indoor cycling has been the also growing as a cyclist and seeing real fitness results. Whoaddition of consoles with measurement. For years we have been doesn’t want that?riding with no feedback on how hard you were truly working(unless you were wearing your own heart rate monitor). Now, Are these cycling trends limited to boutiques or are theycompanies like Schwinn have consoles that display POWER, having a larger impact?RPM’s, distance, etc. and we can really see what kind of powerwe are producing. Jeffrey: I have been seeing more gyms like Equinox overhauling their indoor cycling studios and offering things like connectedLeaderboards and other metrics displayed in club are popping cycling which before was only available in high-end boutiques.up in many venues. How has having visible rider metrics It enables any member to book a bike online and then have theirimpacted indoor cycling participants? stats from that cycle class uploaded into their account so they can track their progress over time. And if you belong to a gymJeffrey: This has been a real eye opener for many participants. It like Equinox who has incredible group fitness programs like HIIThas tremendously helped riders in my clubs to understand the classes, Barre, Yoga, and Cycling you no longer need to schleprelationship between resistance and RPM, so that they can find around the city to experience all these great programs.the right balance to create the most amount of power possible.The console doesn’t lie and when you see that high RPM ranges For more information about about indoor cycling trends,equate to minimal power and minimal caloric expenditure. contact Core Health & Fitness at [email protected],Riders are slowing down and upping their resistance to increase or call (800) 228 6635.their power output and increase the caloric expenditure. SPECIAL EDITION 2016 | 15

Strength TrainingJust Got Smarter. Your opportunity to develop muscle and increase performance has just been taken to a whole new level. You won’t find training equipment that rivals PRIME’s unique blend of science and technology. – Mark Coles Physique CoachFor anyone serious about buildingmuscle, or improving performance,nothing even comes close to matchingthe potential for output and efficiencythat this technology offers. – Ben Pakulski IFBB Pro BodybuilderPRIME is taking the strength world by storm. PRIME’s patented variable resistance SmartStrength technology puts the powerin the hands of the user. Unlike traditional strength equipment, SmartStrength allows users to easily manipulate the strengthcurve, creating more opportunity for muscle fiber recruitment from origin to insertion. Visit PRIMEfitnessUSA.com today tolearn why the brightest minds in strength training are joining the PRIME revolution! Find Your PRIME.855.269.4378 • PrimeFitnessUSA.com • [email protected] IN THE U.S.A. ©2015 Specialty Fitness Systems, LLC. Machine images represent products at the time of printing. Future specifications are subject to change. PRIME, Evolution, Hybrid, Legacy and SmartCam are trademarks of Specialty Fitness Systems. Any use of these trademarks, without express written consent of Specialty Fitness Systems, is forbidden.

Sarah

How Nothing Trains Like TANKExplosive functional power for any breed of athleteAt trade shows, Torque lays down a 50 foot long “TANK Zone” for people who want to drive TANK.What happens then is the user pushes it the length of the run, stops, turns around and smiles. Thishas become known as the “Push and Smile.” What’s behind that smile? First it’s the surprise feeling ofsomething that resists your efforts to accelerate and run faster. Then it is imagining all the ways such aninnovation can train for athletic performance, prevent injury, and return the injured player back to thefield faster. This potential is readily obvious to experienced trainers. The Indiana Pacers ordered TANKssight unseen after reading an article on it in National Fitness Trade Journal.The Pittsburgh Steelers asked for one of the first TANKs for deceleration training, an important aspect of footballoff the line to rehab an injured player. Since the athlete performance. Up until now, training technology has simulatedcan change the resistance up or down in real time, it deceleration on various stationary platforms. TANK is theis easier to keep body mechanics and joints within the first piece of equipment that delivers real world decelerationsafe zone at all times. This enables faster recovery with training on the run. Nothing else comes close.minimal risk of setbacks. Torque has also initiated clinical testing at Bethel The Steeler trainers also quickly discovered TANK’s use University where studies on metabolic rate are underway. The faster you push it the harder it gets.18 NATIONAL FITNESS TRADE JOURNAL

The plan is to manipulate load and burn calories and fat in more resistance and repetitions. This is especially true in theshorter, high intensity bursts. As much as a 10 to 1 ratio case of athletes safely increasing the weight and repetitionsversus aerobic equipment is thought possible. This could in their squat exercise.mean three minutes running TANK would equal 30 minuteson a treadmill, while strengthening the lower and upper body Taking workouts outdoors has become more popular atin the process. Half or even a fourth of this difference would clubs and gyms. To meet this growing trend, TANK offers ansave a lot of time in people’s busy schedules and reduce the optional basket to hold weights, straps, balls, battle ropes andincidence of boredom. Torque will publish the test results other accessories for easy portability to any location in thewhen they are available in a few months. What does TANK club or outside. You can run TANK on any surface – carpet,bring to training programs for other sports? Deventri Jordan wood, turf, sidewalks, or roads – for great workouts anywhere.runs a training center specializing in elite athletes at the highschool, college and professional levels. At his facility, TANKis used to train all breeds of athletes for speed, acceleration,power, strength and endurance for both the lower body andupper body. An exercise regimen he calls “Tempo Runs”involve running TANK at Force Level 1 then shifting upto Force Levels 2 then 3. By strengthening hamstrings,quadriceps and ankles, Tempo Runs are shaving an averageof 0.2 to 0.3 seconds off athletes’ 40 yard times, and addingan average of 2 to 3 inches to their vertical jump. Theseperformance enhancements are accompanied by dramaticimprovements in quickness and mobility. Football, soccer,track and field, basketball, baseball - all teams are reapingbenefits from TANKs functional real world training. TANK’s optional basket holds everything needed to take the workout anywhere within the club or outdoors. On Leadership When people come to you to pursue their fitness and training goals, you want them to see your facility as the ultimate place to realize their full potential. This means bringing forth new and exciting workout experiences they can find nowhere else. Advancement in exercise science doesn’t pause. The need to stay on the cutting edge  is always there. The battle for the hearts and minds of motivated people never ends. Don’t quit.“Tempo Runs” move through the force levels to ramp To learn more call 1.763.754.7533, or 1.877.867.7835,up the intensity and explosive power. or e-mail [email protected]. www.torquefitness.com.TANK also overlays real world functionality to a number ofexercises formerly performed on stationary equipment. Pushand walk forward replicates bench pressing. Pull and walkbackwards replicates rows. Straight push forward builds thepower to perform traditional lower body exercises safer, with SPECIAL EDITION 2016 | 19

World’s Best Dumbbell =Replace racks of dumbbells with ONE SET OF POWERBLOCKS Commercial Models Costs a fraction of traditional dumbbellsU-32 Patented compact design4-32 lbs per hand, replaces 8 pairs. saves spaceClub 50 Perfect for work stations10-50 lb per hand, replaces 9 pairs. set upClub 90 Change weights in seconds5-90 lbs per hand, replaces 18 pairs.Club 125 Optional handle to do12.5-125 lbs per hand, replaces 16 pairs. kettlebell exercisesClub 175 with the dumbbell12.5-175 lbs per hand, replaces 22 pairs. weight stack Custom club/team handle decals available877·316·9853 Call or visit for brochure powerblock.com

OUR CONSOLE. YOUR WAY. OPENHUB™ FAMILY OF CONSOLES SEE OUR LIVE DEMOS AT IHRSA - BOOTH #1900 SMART. AFFORDABLE. FLEXIBLE. When we set out to design our new console, our philosophy was simple: provide a flexible platform that connects expert partners to provide solutions for every customer for today and into the future. Introducing the new OpenHubTM family of Cardio Consoles. OpenHubTM is a smart, affordable, configurable solution available on Star Trac® and StairMaster® cardio equipment. The best part is, you add (and pay for) only what you want, when you want. The future of club connectivity is here. The future is OpenHubTM.FEATURED PARTNERS: WORKOUT DATA COMPETITION TRACKING & GAMES ENTERTAINMENT ASSET MANAGEMENT CONNECTS TO PHONES & TABLETS VIDEO 8R0E0C/E9I0V0EmRHzSTREAMINGHDMIVIA CABLENetpulse, Virtual Active, ECOFIT, Fitness EMS, Varian, School Dude, Facility Dude, ANT+, Wahoo Fitness, Nike+, Strava, Endomondo, Mye, Bluetooth, mapmyrun, mapmyfitness, PerformanceIQ, and MyZone are registered trademarks and or service marks owned by other companies not affiliated with Core Health & Fitness LLC and are not owned by Core Health & Fitness LLC.

The MYE Wireless CableSAT Channel ChangerOptimizes Club Cardio Areas with Hassle-Free Cable TVB asic cable television programming in The Wire-Less MYE Channel Changer Solution the cardio area is a must-have amenity  for every fitness enterprise. The problem forfacility operators is that, in order to receive this The MYE Wireless CableSAT Channel Changer eliminates theprogramming, cable and satellite companies need for hand-held remotes or hard-wired connections. Theoften require a box for each and every cardio CableSAT Channel Changer is the first and only solution formachine TV. Operators are forced to have the commercial fitness industry that provides for the wirelessexercisers change channels with hand-held change of channels on any cable, satellite or IPTV box fromcable or satellite box remote controls. This up to 1,000 feet away. The patent pending MYE designcauses confusion, frustration and additional combines RF and IR technology for the highest quality wirelesscosts: Where do exercisers point the remote? transmission, without interruption, and is pre-programmedHow long will the batteries last? How often will to work with all major brand boxes including AT&T®, Brightremotes be misplaced, broken or stolen? House®, Charter®, Comcast®, Cox®, DirecTV®, Dish®, Time Warner®, Verizon® and WOW®. There are virtually hundreds of different brand boxes and IR remote controls. Another exclusive proprietary feature of the MYE Wireless CableSAT Channel Changer is the ability to learn the channel commands from any brand IR remote control on-site and instantly clone the program to every other CableSAT Receiver. This saves cost and considerable installation time while ensuring compatibility with practically any cable, satellite or IPTV box regardless of the model or brand.One alternative to being drawn into a remote control vortexis the installation of unsightly, hard-wired systems with wiresrunning from the cardio machines to the cable or satelliteboxes. This is the wireless age. Who needs more wires?MYE Wireless CableSAT Channel Changer replaces the The MYE Wireless CableSAT Channel Changer option worksneed for hand-held remote controls and hard-wired with standard cardio machine TVs and embedded screensconnections. from any brand cardio machine. The CableSAT Option for Leading Cardio Machine TVs “Our product development team has lead the fitness industry since 1994 creating innovative wireless and LCD TV technology,” stated Tony Garcia, MYE founder and president.22 NATIONAL FITNESS TRADE JOURNAL22 NATIONAL FITNESS TRADE JOURNAL

“Operators are frustrated with the hassle and expense of placing Q.  Are there any wires between the TV and Cable or Satelliteremote controls on machines and dealing with antiquated box?hard-wired systems. All of those problems are resolved with theadvanced MYE Wireless CableSAT Channel Changer system.”  For a clean and seamless appearance, a proprietary connection A. There are no wires between the CableSAT Transmitter anddesigned for cardio equipment manufacturer LCD TVs and Receiver. TV coax cables and power are required. embedded touchscreen TVs – including Life Fitness, Matrix,MYE, Precor, Star Trac and StairMaster – allows the option Q. Does CableSAT work with any brand cable orto easily add the MYE Wireless CableSAT Channel ChangerTransmitter. The MYE Wireless CableSAT Channel Changer satellite box? Receiver is placed at the cable, satellite or IPTV box andinstantly changes the channel when the exerciser selects the A. CableSAT works with most major brand cable or satellitechannel on the cardio machine console. boxes right out of the box. In the event of an unknown brand, the CableSAT receiver has the ability to learn the channel“The heart of our new OpenHub cardio platform is flexibility,”said Travis Vaughan, director of cardio and technology at Core commands from a variety of IR based remote controls on-site.  Health & Fitness. “We have designed our product so that wecan work seamlessly with expert partners to provide solutions Q. Is there a CableSAT option for embedded touchscreens?  our customers need. The MYE Wireless CableSAT system is afantastic solution that addresses one of the real growing issues A. Yes. The CableSAT option is available for Cybex, Life Fitness,for our customers in the changing TV landscape.” Matrix, Precor, Star Trac, StairMaster, Woodway and other“MYE and Matrix USA have partnered for over 10 years,” embedded screens.reported Aaron Raulin, Matrix assistant technology productintegration manager. “The MYE Wireless CableSAT provides a Q.  What is the wireless transmission range between thesmooth and valuable solution for the changing TV landscape. CableSAT Receiver and Transmitter?This is a great value added feature for facilities faced with thechallenge of having to install individual cable or satellite boxes  for each TV.” A. Depending on facility layout, the average range is 1,000 feet based on location. Q. What is the difference between MYE CableSAT and the wired system on the market? A. The other system on the market  is hard-wired between  the control device and the cable or satellite box. The control device cannot learn IR remote commands by pointing an IR remote to the device itself.Q. How does the Wireless CableSAT Channel The most trusted technology company in the fitness industry, the MYE Entertainment team has a legacy ofChanger work?  product design leadership dating to 1993. MYE develops  and markets innovative advanced entertainment and service technology fitness products including AppAudioA. A CableSAT Transmitter is connected to the TV or embedded Smartphone Audio System, WorkoutScan Exercise Trackingcardio machine and a CableSAT Receiver is connected or placed System, the CardioCare Online Machine Monitoring, Cardio Theater style wireless audio transmitters and receivers,near the IR receiver window of the cable or satellite box. A integrated TV audio receivers and LED TVs and mobile audio applications for leading brands including Cybex, Lifewireless command is sent from the CableSAT Transmitter to Fitness, Matrix, Nautilus, Octane, Precor, SportsArt, Star Trac, StairMaster and Technogym. For more information,the CableSAT Receiver to  change the channel on the cable or visit MYEinc.com, call 800-779-6759 or 661-964-0217.satellite box when a user changes channel  from TV or cardiomachine console.    SPECIAL EDITION 2016 | 23





World Class Weight Room…Where am I?I t’s 4 AM and I’m on the way to do a weight is a multi-purpose facility that is home to five intercollegiate room install at the University of South Dakota sports, including football, basketball, volleyball, track and field and swimming and diving. in Vermillion South Dakota, population 10,571, Originally constructed in 1979, the Dome received awhich lies in the Southeastern corner of South new $13 million steel roof, additional upgrades include the installation of a customized Daktronics Sports Marketing videoDakota. The University has a mixed academic board, concourse and concession improvements, women’s locker room renovation and press box updates. Work continuedand rural character and is a major academic with the renovation of the sports medicine area, replacement of men’s locker room, reconstruction of the equipment room andinstitution for the state, boasting the state’s only replacement of the arena floor.law and medical school, and AACSB accredited A customized ProStar LED Video Display and Scoring System were added to enhance the experience of spectators atbusiness school. I pull into town at 8:15 and onto campus at 8:20 and remember saying out loud to myself “Wow, look at that dome.”It was like driving into Minneapolis and seeing the Metro Dome(RIP). Now this is starting to be impressive. The new facility is part of a 70 million dollar addition to the DakotaDome, the home of Coyote football since 1979 and one of the region’s most recognizable structures. The DakotaDome serves as the cornerstone of the Coyote Athletic Department. It26 NATIONAL FITNESS TRADE JOURNAL

Coyote games along with a new football synthetic turf at a cost brand new flooring stays nice and brand new. That’s my thirdof $1 million. The facility seats 10,000 fans. move of the 13,000 lbs… The new facility where my install takes place consists of a I get rid of the 192 boxes and 10 pallets in the recycle binnew outdoor track and field, soccer complex along with a new and job done; 2 full days and 39,000 lbs later. I was really6000 seat arena, athletic training facility, sports performance blown away by the facility, so much so I had to share the story.weight room and kinesiology and sports management facility.In addition, the facility features 2 full-size practice courts, new The USD strength and conditioning program is anlocker rooms for men’s basketball, important part of the preparation for Coyote student-athletes.women’s basketball, volleyball,coach’s offices and administrative Under the direction of  Head Coachoffices. Jevon Bowman, the strength and conditioning program utilizes several After a quick unload off the semi different aspects of training in order toof 10 pallets of adjustable dumbbells serve the Coyote athletes.at 8:30 and call for directions to theweight room, the head construction The strength and conditioningcontractor allows me access to the staff at the University of South Dakotahallway outside the new weight room. take a comprehensive approach toAfter a second move of the 13,000 lbs the physical development of theof weights, we are finally at the weight student-athletes. Strength training,room. WOW! Where am I Dorothy? speed development, plyometrics, agility, and conditioning programs are This is not “just” a weight based on the specific movements androom, this is a world class strength physiological demands of each sport.training facility. I was blown away.This room has essentially the same Olympic-style weight liftingmix of top notch equipment as the movements are taught through aworld champion Denver Broncos. Any progression of exercises to ensureprofessional or Division 1 team would safety and proper technique. The keybe proud to call this weight room home. to the success of the program is a hands-on approach, which involves The new weight room is 7800 coaching and teaching each athlete onsquare feet, outfitted with custom every lift, stride, and movement. JustSorinex racks with custom inlayed as the athlete is coached on the fieldplatforms from  Perform-X, 6 Power or court, he or she is also coached inPlates, Perform-X High speed tread the weight room.mills, 4 way hips, plyo presses andPowerBlock adjustable dumbbells. The goal of the Coyote strength and conditioning staff is to assist A work stations approach to setting the student-athlete in reachingup a training facility was used and his or her full physical potential.has become a very popular layout plan Training programs are designed toin today’s modern strength and sport increase an athlete’s strength, speed,specific training facilities. At each work agility, flexibility, conditioning, andstation there will be a half or full rack, bars, bumper plates etc. explosiveness that are all importantThe PowerBlock then has the ability due to the small foot print components in the developing a highly-skilled collegiate(less than 2 square feet) to also fit in at each work station to athlete. This is accomplished through the design and imple-provide a full range of dumbbells for the athletes. mentation of year-round training programs. The USD Strength and Conditioning Staff challenge each Dumbbells are probably the ultimate free weight and allow athlete to bring an attitude of hard work, accountability, andthe user to work his or her entire body without the restrictions total effort to each workout so that the athlete will improveof set movement planes that machines or even bars have. both physically and mentally. Dumbbells can be used to mimic real world movementsmaking them also ideal for functional training. For more information call 507-451-5152 or 877-316-9853, e-mail [email protected], or visit I forgo the pallet jack and bring the 36 sets of PowerBlocks www.powerblock.com.and stands in by hand on a two wheeler to insure the nice SPECIAL EDITION 2016 | 27

Listen to TV Audio 3 Listen to TV Audio 5 Download AudioFetch App Download AudioFetch AppGoogle Play® or Apple Itunes® Google Play® or Apple Itunes® Listen to TV Audio 4 Download AudioFetch App Google Play® or Apple Itunes®POST YOUR LOGO BROADCAST TV AUDIO TO APPLEORADVERTISE HERE & ANDROID SMARTPHONES. Broadcast real time audio from TVs installed throughout your facility to Apple and Android devices. Users download the FREE AudioFetch app at iTunes or Google Play. You can post your logo or advertise on the app at no additional cost. NO MONTHLY FEES!ELIMINATE CABLE,SATELLITE & IPTV REMOTECONTROLS WITH CAB.Use existing controls on cardio equipment tocontrol personal viewing screens and/or ANYCable, Satellite or IPTV set top box without thebattery operated remote control.Broadcastvision first offered a solution for settop box control in 2011 and is the clear-cutmarket leader in this technology. Call or email us today for more information: 888.330.4283 (4BVE) [email protected]

LTNIROKTAEHINTISANGNK. NOTHING. The faster you push it, the harder it gets. In training athletes from high school 3 Workout Zones – Choose Your Intensity Levelthrough college to the pros, TANK is agame changer – a complete workoutsystem for any athlete. You can changeresistance and intensity up and down,instantly during the run. There is nothingelse like this. – Deventri Jordon, Game Face Training A Nationally Renowned Training CenterZONE 1: SPEED POWER ZONE 2: ACCELERATION POWER ZONE 3: EXPLOSIVE POWERExplosive Functional Power For Any Breed Of Athlete.www.torquef itness.com // sales@torquef itness.com // Toll Free 877-867-7835

ROPE TRAINING - The New “MustHave” for All Training Facilities Today!Rope trainers like ROPEFLEX engage High Intensity Interval-Training all muscles in your body while Rope training is challenging, effective, and mimics natural providing the benefits of aerobic body motion. Therefore, you can easily combine it withand isokinetic exercises. This activates your other intense exercises or just mix up a variety of ropeentire powerhouse and offers a potent cardio training workouts with short breaks in between to create a+ resistance workout duo. Rope training power-packed HIIT workout or the new HIRT (High Intensityequipment such as ROPEFLEX is based on Resistance Training).simple and functional principles, using thelaws of physics to allow you to get the same Our entry level ROPEFLEX RX2100 and New RX2100advantage and feel of rope climbing while “Pro” (PRO being double resistance drum) easily attaches tovirtually eliminating all injury risk. existing CrossFit rig/power rack framing and adds yet another versatile workout station with a very affordable cost. The rack-mountable design can turn any tired old power-rack into a cutting edge, brand new piece of equipment. (This unit is quickly becoming an industry favorite.)ROPEFLEX, a California based company (since 2008), offers a Beam Mounted RX2100full line of commercial rope trainers all made in the USA andbuilt to the highest quality, commercial grade standards. Functional Strength Training Functional strength is the ability to run your load-joints Rope pulling essentially works even the smallest muscles (shoulders, hips, knees, and ankles) through a full range ofin your body allowing new muscle fibers to be generated while motion without pain, stiffness, or restriction. This is also knownreducing your fat percentage. Rope pulling is also an aerobic as load-joint articulation. Every movement you make originatesworkout so you’ll be burning more calories. from the core. Therefore, working your core is critical for notPowerful Resistance-Training only that 6-pack, but also for adequate core stability and proper posture. Rope training works your entire core, which includes Only ROPEFLEX machines add progressive resistance to your your abs, your transverse abdominis and your lower back. Roperoutines, which not only allows you to conserve muscle mass butbuild more muscle and strength while burning body fat. Thefaster and harder you pull the stronger the magnetic resistance.The new “PRO SERIES” DRUMS WITH 50% MOREPROGRESSIVE RESISTANCE FOR ELITE PERFORMANCETRAINING Our progressive resistance system gives a “true” weight workoutthat is a smoother/heavier feel than other machines. For thosethat need more resistance we have doubled the resistance in ourNew “Pro” Series Drum that can be added to any of our machines.30 NATIONAL FITNESS TRADE JOURNAL

training is an effective and practical workout, which training with a pulling machine like the ROPEFLEX all means you gain the strength required to perform real-life force is applied to your muscular system, which means functions such as lifting, pulling, pushing and grasping. minimal stress is applied to the joints. “At my facility Metabolic Project, it all starts around For all workout/training facilities, rope trainers the Ropeflex. They are my go to “Crown Jewels” to elicit that “WOW Factor” that clients remember and talk about. can become a new additional workout station as either a standalone unit or as a simple addition to existing From NFL, NBA & MLB professionals, CrossFit weight training apparatus such as power cages. For participants, to mom, dads and high school athletes. the individual exerciser, rope pulling helps in adding Never once has a client not been completely satisfied variety to their workouts. ROPEFLEX rope trainers and amazed by the measurable results, created by with progressive resistance will not only strengthen ROPEFLEX.” the core but will also build muscle and burn calories. - Todd Person, Metabolic Project: Los Angeles, CA For more information about Rope Pulling a n d RO P E F L E X f u l l c o m m e r c i a l r o p eThe ROPEFLEX RX2500 and RX2500 PRO training equipment please check us out is our flagship model (most popular for www.ropeflex.com, email us at [email protected] Gyms, Schools, Trainers) and is a full or call us at 1-650-549-5888 ext. 1. size commercial vertical rope climber complete with a middle pulley that RX2500 with pop-pin moves to 8 different positions (via a pop-pin) for additional horizontal and bottom pulls. The cushioned seat can be used for sitting or removed for standing rope pulls and if desired can also be removed to accommodate wheelchairs (ADA compliant). Safe and effective rope pulling is now available to athletes, students, fitness enthusiasts, and even for injury/rehabilitation purposes at an affordable cost! (More features and lower cost than other competitive models.) Perfect for CrossFit gyms, health clubs, schools/universities and police/fire centers. And, with our continuously adjusting progressive resistance, your workouts will continue to challenge you for years to come.*RX2500: adjustable middle/lower pulley new as of 5/2016 *The Better AlternativeRope pulling is a challenging, effective and safeway to enhance the daily workout routine. In rope SPECIAL EDITION 2016 | 31

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Retaining Members & ProspectsOver The Summer a specific time period and theirSummer’s here, and it is time to pay attention to member attrition! attendance within the first 30, 60, and 90 days of their membership. Additionally, you need to see in this type of report the last time they visited your club, and if they are past due (how many days). Finally, you should be able to email members directly from the report, either individually or as a group. Other ASF report options include filtering by the type of membership they have purchased. Looking at this information, as well as additional attendance or nonattendance reports in your gym membership software will help to check with members that signed up earlier in the year. It will also make sure they are still coming to the gym,I n the new-year, January and February were all about club attending classes, purchasing training member workout resolutions. Certainly, new members and your sessions, and are on the way to exceed prospects were driving the conversation about workouts and their fitness goals. Keep your members in your clubfitness goals. Now that summer is well underway, it’s about action and It is also the time to be aware thatre-commitment! The action from your club staff to keep your members members are going to be tempted toand prospects engaged, challenged, and moving closer to their fitness take their cycling and/or other workoutsgoals one daily workout at a time. You’ve probably noticed that your outdoors. Now is a great time tomember’s re-commitment may have started to fall off, or will in the remind them that while a 2-hour bikecoming weeks. Club owners need to be paying attention this time of ride or a long run with friends is fun,year because if they are not careful, they will lose members that are these activities should complementstarting to get complacent, not show up to class, and do not come to their regularly scheduled training inthe gym as often. Consequently, they will stop paying dues, cancel the gym. Whether they have specifictheir memberships and become a summer casualty rather than a fitness goals, or are just trying tosuccess story. live a healthy lifestyle; keeping it all in perspective is important whenYour club management software The most critical software report that communicating the bigger picturecompany should have tools available can help with member retention is to your members. For example, afor you to help retain those members ASF’s 30/60/90 Day Retention 60-minute cycling class 2-3 timesand help analyze your attrition making Report. This report contains details a week will take their fitness goalssure you maintain a strong cash flow. of members that have joined during further and quicker than riding for hours outside. It’s more about focus and intensity, and less about having “fun in the sun.”34 NATIONAL FITNESS TRADE JOURNAL

Listen to your members to be engaged in your club through Conclusion social media, plus helping to manageRemember that each member has a story their schedules, sign up for classes, By truly listening to members and takingto tell as to why they have ended up at schedule training sessions, make the time to build relationships, theyyour gym, so ask them and patiently purchases, and keep up with special will start to feel like they’re part of alisten for their answer. In sales, it’s easy club offers. In addition, members can community and “not just a number.”to jump in quickly and eagerly explain all keep in-touch with club staff regarding This is what keeps members active,the great things your club has to offer. fitness questions, or to discuss involved, and wanting to come back.If you don’t understand your member, the goals they’ve set for themselves. There is no place they would ratherhow can you truly explain the benefit to Mobile apps will also allow you to put be to have the necessary support tothem? Once you take the time to listen, forth challenges to your members that accomplish their workout goals. Whenyou’ll understand why they’re coming to promote engagement and community you start fostering member relationshipsthe gym, and what their goals are. This that’s centered on improving member early on, you have the opportunityallows your sales team to personalize health and allow for making that for their long-term commitment. Bythe member’s experience and gives transition to a healthy lifestyle. Members creating a follow up process and usingthem the opportunity to start building a help keep other members engaged and your gym management tools, you arerelationship. that makes your job much easier. Also, on your way to successfully creating a push notifications are a valuable tool to thriving community for your members! In addition, foster those relationships keep members informed and engagedafter the close. Clubs generally spend with club happenings. Christie McPhersona lot of time, effort and money getting Client Training Managernew members to walk through their Promote the use of wearable ASF Payment Solutionsdoors. Don’t sign up your newly excited fitness trackersmember only to leave them alone and [email protected] lose them. Set up a follow-up These little mechanical gems keepprocess for the member and your staff so members engaged, and in many cases Christie McPherson has been with ASFyou’re keeping connected with all of your addicted through viewing and logging Payment Solutions for 15 years as anew members. This allows you to help their fitness progress. Members are now Client Training Manager and focuses  onbuild a trusting relationship at a time enthusiastically tracking their activities, providing the best systems training inwhen your member is most excited. food, steps, heart rate, and more. the business. Product development and Wearable devices also give members the system quality assurance are also an Build club added support and encouragement they integral part of her responsibilities at ASF. community need by allowing them to invite friends She genuinely cares about helping clients to retain gym to fitness challenges such as, who can grow their businesses and is happy to members walk the most steps in a day; who can promote teamwork, fitness and a healthy run the furthest; or who can be the lifestyle, which fits her core values as Be sure to take most active on a daily or weekly basis. a certified Schwinn cycle instructor.  advantage of Studies have shown that wearable For more information on ASF products ASF’s mobile device users that engage with one friend and services such as the 30/60/90 Day app, which is a or more tend to be more active than Report, call 1-800-227-3859, or visit super-convenient the average user. Create challenges for www.asfpaymentsolutions.com. way for members those groups and present it on a club mobile app. Lastly, don’t forget to celebrate all your member’s success stories! Post them in the club and online, and share them with members that are struggling. Make your members feel good about themselves, and watch your retention become less of a problem. SPECIAL EDITION 2016 | 35

ALL THE GOOD STUFF IS ONTHE OTHER SIDE OF TIRED. Nothing can prepare you for lateral movement and explosive power like the Change of Direction (C.O.D) machine. The C.O.D. lets you simulate many athletic movements dynamically with a unique combination of resistance and movement. BY AN ATHLETE FOR AN ATHLETE Want to see how we are making athletes stronger? View our Video Training Series at biltbyagassiandreyes.com/training.

Premium Five-Star Tanning Tanning from a Increase Membership, Stand-Up More Bottom Line Profits Kind of • HEX originated vertical tanning inCompany! 1979 and remains the global leader today • UL listed tanning system with the highest consumer safety rating • Only HEX utilizes green materials in construction • Over 100 finishes available and includes an IPOD docking station and LED signage • Our patented 3 in 1 smart lamps tan the face, body and legs evenly. They also produce a persistant tan color that increases over the next 4-5 days • Only system incorporating electronic ballasts – 25% savings on electrical bills • Service is our #1 Priority. When you call HEX you are greeted by a friendly sales consultant who can answer all your questions and take care of your every need HTS 9000 with attached dressing room programmable LED display optional For more information HTS 9000 please contact us at without attached 1-800-556-3201 dressing room www.hextanning.com [email protected] HEX beds can be customized“Contraindication: This product is contraindicated for use on persons under the age of 18 years.” “Contraindication: This product must not be used if skin lesions oropen wounds are present.” “Warning: This product should not be used on individuals who have had skin cancer or have a family history of skin cancer.” “Warning: Persons repeatedly exposed to UV radiation should be regularly evaluated for skin cancer.”

What Lies Beneath: safe –providing cushion in the eventFunctional Training & someone falls, ergonomic – offeringWhy the Surface Matters force reduction and energy restitution, and be acoustic –the surface shouldT oday’s health club looks drastically different from the traditional insulate sound and vibration. All three “gym” of 30 years ago. In the 1980’s through the early 2000’s, of these criteria must be taken into mainstream clubs had it all: selectorized machines, cardio consideration when selecting a floor, equipment, aerobics, group X, massage, and tanning. Clubs wanted to be in order to protect members’ bodies, all things to all people; they were large, glitzy, and had lots of equipment. ensure they have an optimal experience, and to keep neighbors –in the class Today, functional training is and the floors were an afterthought. next door or tenants below – content,the focus, and gyms are eliminating Typical fitness surfaces included carpet or because they can’t hear you.equipment to create dedicated really thin rubber surfacing over concretefunctional training space. So is this with the main benefit being that they In 2016, Spooky Nook respondedemphasis on functional training a new were easy to clean.” to the functional training movementmovement or a fad? by removing 6 tennis courts to create Fast forward to the 21st century, a new functional training space that Spooky Nook Sports, the largest and today’s fitness facilities are includes a functional weightliftingindoor sports complex in North America, drastically different. Functional training and training area, turf field, sled lane,believes it’s the new trend. Although the seems to be the wave of the future running track, infinity spa, 3 pickleballfacility opened to its members in 2012, and can be defined as exercise that courts, a basketball court, and, comingthis 700,000-square-foot facility, which involves training the body for the later this year, an American Ninjais part of a 14-acre complex, noticed its activities performed in daily life. This Warrior course. “We needed surfacesmembers wanted more, when it came to includes body weight training –exercises that were able to handle high traffic,functional training. where the individual’s own body weight cleaning on a daily basis, and true provides resistance, such as pushups, functional training,” said Launer. “The focus is now on strength and pull ups and sit ups– and high intensityconditioning – jumping, sprinting, interval training. Functional strength With safety, ergonomics, andthrowing, crawling; things you would find tools common in health clubs today acoustics at the forefront, there werein a collegiate or professional strength include suspension training rigs, racks three additional criteria Spooky Nookand conditioning program,” said Jim for squats and pull-ups, battling ropes, had, when selecting its surfacing. TheLauner, M.S. and Managing Director kettlebells, medicine balls, sandbags, first was cleanliness. “If you are trulyof Athletic Operations at Spooky Nook plyometric boxes, and sleds. going to train on a floor, that surfaceSports. “In the past, fitness facilities will need to be cleaned daily,” saidwere focused on fitness alone, and the With a new focus on members Launer. “I have seen floors that fallemphasis was on machines and how using their bodies, surfaces are now apart from being cleaned too often. Inmany they could cram into a space. There of paramount importance. More order to keep the customer satisfiedwas also only a small focus on weights, specifically, the surface should be and healthy, it’s important to choose a floor that can handle daily cleaning.” The performance rubber surfacing in“We needed surfaces that were able to handle high traffic, cleaning on a daily basis, and true functional training,”38 NATIONAL FITNESS TRADE JOURNAL

the weight lifting areas and on the The more than $25 Million dollar Spooky Nook Sportstrack only requires soap and water to be complex sits on a 65-acre lot and features:cleaned. The same is true for the vinylbasketball court. A vacuum can be used • 8 Field Hockey Pitcheson the turf field and sled lane to remove • 10 Full-Length Volleyball/Basketball Courtsdebris. • 200 Meter Indoor Running Track • 14 Batting Cages The second criteria Spooky Nook • 30-Foot Rock Climbing Wallhad for its surfacing is durability. • Fitness CenterThis consideration was of paramount • Functional Training Areaimportance, since the expansion area • 3 Turf Fields (soccer, baseball, strength & conditioning)features many different types of weights • Infinity Spaand functional training tools. “The floor • Sports Performance Areaneeds to be able to handle heavy weight • Olympic-size Outdoor Turf Fielddrops, ropes, medicine ball slams, and • Olympic-size Air-controlled Dome Turf Fieldjumping,” said Launer. “The right floor • Arcadewill be able to withstand all of these • Dining Areathings, while providing a surface that is • Retail Storecomfortable, ergonomically sound, and • Smoothie Barquiet.” The basketball court is more • Physical Therapist Offices (Orthopedics Associates of Lancaster)durable than a traditional wood court, • Home of the U.S. Women’s National Field Hockey Team for training & eventsbecause it’s comprised of vinyl with arubber backing, and the running track Looking back at the fitness floors for the functional training space.is robust, because it’s fade resistant and industry over the past 30 years, the And if facilities, like Spooky Nook,wears well. only thing that’s stayed the same is can successfully bring flooring and that clubs are still big. Glitz and rows functionality together, they will create an Nook’s third functional training floor of equipment have been replaced optimal fitness experience.selection criterion was appearance. “The with functional training space. Andright look and color help to motivate the surfacing is now one of the most About Centaur:and train people,” said Launer. “Our important pieces of equipment. Whencustomers expect us to provide them selecting a floor for a functional training Centaur Floor Systems has been sellingwith the best surfaces possible. It is area, club owners should ensure it’s recreational, fitness, and athletic floorour job to find that and to have surfaces safe, ergonomic, acoustic, easy-to-clean, coverings since 1997. We representthat look a certain way that motivates durable, and attractive. With surfaces high quality, competitively pricedthem.” This included installing surfaces like, XR Turf, Triple Threat, Fastrack, floor covering options to provide ourwith bold colors, such as the blue track and Elite from Centaur, a flooring customers with application-specificand graphite-colored basketball court. company that specializes in recreational, products that are both functional andCustom logos in the turf and custom- fitness and athletic surfaces, there are aesthetic. Our goal is to become yourdesigned pictures in the lifting platforms few companies out there that make floor covering partner by offering youalso add interest. the best products, best service, and competitive pricing.“In order to Centaur serves the athletic, fitness, keep the customer recreational, and consumer markets. To satisfied and healthy, learn more, please call (800) 536-9007 it’s important to or visit our website @ centaurfloors.com. choose a floor that can handle daily cleaning.” SPECIAL EDITION 2016 | 39

DESIGN NO. 101 OB-20KG/OBX-20KG DESIGN NO. 125 OBS-20KG DESIGN NO. 127 OBS66 PRECISION. QUALITY. VALUE. Each club has a unique vision of how to differentiate their facility and equipment from the club down the street and across town. That’s why Ivanko Olympic bars cover the full spectrum of exercise requirements, performance levels, safety, and durability. With 195,000 - 218,000 PSI tensile strength steel so they are less likely to bend. And precision straightening for zero rotational torque in heavy lifting. What you see and feel in Ivanko Olympic bars comes from 48 years of building muscle with strong steel.P.O. Box 1470 • San Pedro, CA 90733 • USA • Phone 310.514.1155 • Fax 310.514.1363 • email [email protected] • www.ivankobarbell.com

ROPEFLEX® RX2500 GE T A GRIP T R AIN HARD+ Multi-Mode Rope Training Machine (verical, horizontal & bottom) ADA Compliant Design (removable seat & adjustable pulleys) Soft-Braided Rope for a Comfortable Grip Progressive Resistance Magnetic MechanismRX2200 RX3300 RX5500 OUTDOOR RX2300 RX2100 650.549.5888 | ropeflex.com HIPEQ, LLC | 80 Glenn Way, Suite 8 | San Carlos, CA 94070 email: info@ropeflex.com

Looking Good. Feeling Good. An American Evolution in Tanning and FitnessIndoor tanning offers fitness centers Energy efficiency.a profitable revenue stream beyond Electronic ballasts drive the patented smart lamps, meaningmembership fees. Members want to look no need for expensive transformers and no voltage drops. HEXand feel better – and indoor tanning is an systems deliver the same long-lasting results running fromaffordable amenity that fits beautifully as 208v-240v. The result is 25-30% less energy usage.part of a healthy lifestyle. Green construction. So when it comes to indoor tanning, nothing beats the HEX units actually breathe. They don’t retain heat like fiberglass,original…except the original made even better. In either case, metal and plastic units, which makes HEX far more comfortableit’s HEX tanning – the creator of vertical tanning in 1979 and for members and actually increases lamp life.the consistent innovator ever since. Better tanning.Here’s what distinguishes HEX Tanning: HEX units feature tri-section, tri-phosphor patented smart lamps that tan all three areas of the body at the same rate. You canQuality. see the difference in the lamps – with pink-blue-pink individualHEX is made in the U.S.A. right in the heart of middle America ultraviolet zones to tan the face, body and legs evenly. And whilein Saginaw, Michigan. It is the only tanning system to obtain UL all tanning systems produce an immediate tan that fades overlisting, the highest consumer safety rating. the next day or two, HEX systems also produce a persistent tan color that increases over the next 3-4 days. Laboratory testing confirms it. As a result, members do not have to tan as frequently to see exceptional results. Customization. You imagine it. HEX will build it to any size in more than 150 finishes. Amenities. HEX units can be made with or without dressing rooms, programmable LED display signs, and ipod docking stations. The dressing room concept allows for placement of HEX systems in open landscaped areas where members can see it and touch it – which leads to increased tanning sales. LED signage allows for cross promotion within the facility, alerting members to specials, classes, day care, training sessions and more. Responsible track record. HEX started in the fitness industry after creating a successful medical division to design and manufacture phototherapy42 NATIONAL FITNESS TRADE JOURNAL

equipment – used by doctors, hospitals, clinics and Service and support.patients (with a prescription) to treat skin conditions. HEX HEX consultants will professionally handle every account,has even been invited and attended the American Academy of sharing tried and proven marketing concepts focused on addingDermatology convention to exhibit its phototherapy equipment. big dollars to the bottom line while increasing the fitness membership base. That background guides HEX in the design and manufactureof its tanning equipment today, and the company continuously The possibilities begin with the HTS-9000 Seriesguides customer in proper usage. • Sleek, new rounded contours • More than 150 finishes including innovative graphic designs, earth tones, granites • Optional integrated programmable LED message sign and ipod docking stations • Also available are the flagship HEX II and HEX Classic along with a complete line of customizable lotions, lamps, eyewear, accessories and more. Great customer service is a way of life with HEX. Call and you will be greeted by a friendly HEX consultant who can take care of your every need. Learn more by calling 1-800-556-3201 or 989-792-6119. You can also email [email protected] or visit online at www.hextanning.com.FINANCING OPTIONS FOR YOUR BUSINESS SBA 7(a) CONSOLIDATION LOAN Loans range from $250,000 up to $5,000,000 Reduce your monthly payments 10% or more SBA EXPRESS WORKING CAPITAL LOAN Loan range from $20,000 up to $150,000 The business is the collateral! EQUIPMENT LEASE Leases range from $5,000 up to $1,000,000 The equipment is the collateral! CALL (800) 788-3884 FOR A NO OBLIGATION ASSESSMENT! Paul Bosley, Managing Member [email protected] www.healthclubexperts.com SPECIAL EDITION 2016 | 43

The Core of Good Health follow us on: call for details 1-866-219-5335 • outside the U.S. 1-908-879-2713 www.theabscompany.com The Abs Company, P. O. Box 9 Chester, NJ 07930 Patent and trademark information available upon request. © 2016 The Abs Company

Take Workoutsto New Heights Get back to basics with the MtEverclimb™ continuous rope climbing system. Provide a total body workout machine to your athletes that’s safer than conventional rope climbing. Call us today at 866-282-5402 to find out how to add MtEverclimb™ to your facility. MtEverclimb.com Made In The USA

Treat Every Business Day as the FirstBy Gary Hood, Global Fitness AssociationAs we head into midseason, sometimes fitness and externally? Well, internally means that you promote fromfacilities find themselves in a “rut.” This staleness within, you do things for your members and in return ask themmay be due to the boredom of repetition from to do something for you. Promoting externally would be radio,the day-to-day grind. Thus, many fitness facilities television, newspapers, flyers, social media, etc. With both typeswould be wise to devise a plan that would keep of programs (internally and externally), you should be measuringthem out of trouble and moving forward. the results and the return on investment. However, with both programs, some of the benefits can’t be measured because the Was your New Year’s Resolution to kick your advertising exposure alone will brand and further promote your business.program in the ass and have a serious talk with your landlordstarting January? Guess what? It’s Summertime! My dad once Now let’s move on to landlords. The foundation for atold me, once the Grand Opening or Open House Party is over successful business is in the lease. It has always been mythe real work begins! Boy was he right. opinion that tenants don’t get what they deserve, they get what they negotiate. When it comes to your facility rent, landlords So in this issue, I’m going to give you a few pointers to get always seem to have the upper hand, and that’s generallyyou moving. Before we get started, please understand that I’m caused by the tenant’s creating a poor foundation when theyonly giving you a smattering of what you need to know and do. first go into business. If you’re looking for a new location, preparing to sign a renewal option, or having problems with First let’s discuss advertising and marketing. Traditionally the space you lease, now is the perfect time to pay yourspeaking, you should be spending 7-10 % of your gross income landlord a visit. Many landlords across the country are alsoto further grow your business and the monies should be spent feeling the pinch and may welcome a discussion aboutequally internally and externally. What do I mean by internally Call or email for Special Summer Savings!Bottle and Towel Holder Easily attaches to cardio and strength training equipment or walls. Convenient equipment cleaning prevents germ and virus transmission. Eliminate expensive disposable wipes! Save up to 95% on equipment cleaning costs. 216-378-4298 www.gymvalet.com [email protected] NATIONAL FITNESS TRADE JOURNAL

lowering your rent, offering you a rent concession, or possibly business listing information. Google and other search enginesrenegotiating your lease. search third-party directories and databases to see where the business is listed and how it is listed. The more places it findsNext up … Social Media. This form of advertising can be very the business, the higher it will rank the site in search andsuccessful. Social Media can change your business and bring make it more visible for the consumer to see. If your businessin more new customers, but it can also consume many hours of information is outdated or appears in different ways in differentyour time and be a lot of work. If you don’t know what the words places, it will not only lower your visibility in search - it will maketweet, post, and wall mean, you might want to consider hiring a it difficult or even impossible for potential customers to findprofessional social media specialist and do it right the first time. you. The key to getting started is building a strong foundation for local search success by making sure you are listed correctly onAnd … now on to Web Site Presence. This form of over 100+ listing site platforms.advertising is a must in today’s market place. But for somereason many fitness professionals struggle with whether they For more information on any of these subjects, give us a callshould have their own website? In my mind there really isn’t a at 925-672-4800. You can also visit our website at question. Here are the facts: Your presence on the Internet is www.globalfitnessassociation.com/info.important because you can advertise your services, or anythingelse you feel is necessary for potential customers or current _____________________________________customers to know. The Internet is visited by billions of peoplea day, and having your own website for communicating to your Global Fitness Association, created by fitness professionals withcustomers and future customers is essential. over 40 years in the fitness industry, has emerged as the number one resource in the industry. Can you really learn something fromAnd lastly … Your Internet Footprint. Consumers are a bunch of fitness industry veterans? We think so.searching for you on Google, Yahoo and Bing, online beforeever stepping into your gym. And unfortunately many gyms are Special thanks to Linda Hood, Gary Gresham, MaryAnn Molloy,missing out on that traffic by not being consistent with their Nikolai Zavadsky, and Kim Koehler for contributing to this article. You guys are the greatest!Upgrade Your Wellness Program Over 3,000 colleges, government organizations and health clubs use MicroFit software and integrated testing equipment to assess and track the wellness of their students, employees and members. • Wellness Assessment • Fitness Assessment • Diet & Nutrition • Exercise Training 800-822-0405 [email protected] www.MicroFit.com SPECIAL EDITION 2016 | 47



NFTJWeb.com Your Online One-Stop-Shopping SourceCheck out our free on-line versions of National Fitness Trade Journal at NationalFitnessTradeJournal.comLIST YOUR COMPANY HERE! List your company’s information in our NFTJ Web Directory, both print and online, for only $1000per year (5 issues). To learn more, go to www.NFTJWeb.com, call (541) 830-0400, or email [email protected] FITNESS LICENSING/ Nautilus [email protected]•aa8llee6t6t..-cc4oo3mm5-2009 ENTERTAINMENT FRANCHISING •wsa8wl0e0ws-@.8n7an4ua-t8ui9ltui4lsu1csocmommmerecricaila.cl.ocmomBILLING SERVICES Broadcastvision • 888-330-4283 5M4s1-F8i3tn0e-0s4s0/0Miss Fitness Pwcorwemcwmo.prsrl•[email protected] Payment Solutions www.broadcastvision.com NUTRITIONAL PROGRAMS/ Prime Fitness USAiw•[email protected] [email protected] SUPPLEMENTS iw•n8fw5o5w@-.2pp6rr9iimm-4ee3ff7iitt8nneessssuussaa..ccoommEZFacility • 866-498-3279 MYE Club TV Systems Nutrishape • 855-668-8747 Promaxima • [email protected] i•[email protected] www.nutrishape.com www.promaxima.comCARDIO EQUIPMENT FITNESS TESTING [email protected] [email protected] • 774-324-8000 wMwicwro.mfitic• r8o0f0it-.8c2o2m-0405 PILATES [email protected]•ffl6lee5xx0..-cc5oo4mm9-5888www.cybexintl.com [email protected] Lwawgrwe.elaFgirteneefsistn•e8s1s8.c-2o6m0-0433 [email protected]•[email protected] FLOORING PUBLICATIONS Torque Fitness • [email protected]•aa8mm77ee-ff6iitt6nn8ee-s4ss6s.6.cc4oomm iw•Cn8efw0on0w@ta-.5cuc3ere6nnF-tlt9oaa0ouu0rrr7ffSllooyoosrrtsse..mccoosmm Ms. Fitness Magazine [email protected]•G8rwe00ew-n.8g6Sr2ee-er1ine5s0se9Friitensefsitsness.com FREE WEIGHT [email protected] [email protected]•[email protected] EQUIPMENT sNwuawbtwsioc.nnraaipltitFoiointnnaslef@istnsneTasrtsaiotdrnaeadJlefoijotu-urrnnaall.com TANNING EQUIPMENT &[email protected]•dde8e6rre6ex-x6ee9rr7cc-iis4se1e0..cc0oomm Ivanko Barbell Co. nesstradejournal.com SUPPLIESLeMond Powered by HOIST •[email protected] REFURBISHED/REMANUFAC- HEX Tanning • 800-556-3201• 800-548-5438 PowerBlock • 877-316-9853 TURED EQUIPMENT [email protected]@.hohiositsfittfnitensess.sc.ocmom/lemond [email protected] Global Fitness • 888-991-9991 TRADE SHOWSPrecor • 800-786-8404 Umax Strength • 888-851-8989 www.globalfitness.com •N5a4t1io-n83a0l -F0it4n0e0ss Trade Showwww.precor.com [email protected] [email protected] [email protected] FUNCTIONAL FITNESS SOFTWARE [email protected] Precor • 800-786-8404 ASF Payment Solutions WEARABLE TECHNOLOGYPromaxima • 866-780-7164 www.precor.com/queenax wi•[email protected] MYZONE • 715-587-7661www.promaxima.com [email protected] wEZwFawc.eilzitfyac• i8li6ty6.-c4o9m8-3279 [email protected] Promaxima • 866-780-7164 [email protected] [email protected] • 888-678-2476 www.promaxima.com STRENGTH EQUIPMENT WHOLE BODY [email protected] [email protected] T•winh8fw6oe6w@A-.2abth1bs9ecC-ao5oba3ms3sc5tpeoaxrm.n4cypoamny.com Power Plate • 877-877-5283Star Trac • 800-228-6635 Torque Fitness • 877-867-7835 BILT by Agassi & Reyes www.powerplate.comwww.startrac.com www.torquefitness.com • 702-215-2181 [email protected]@startrac.com [email protected] [email protected] YOUTH FITNESSTrue Fitness • 800-426-6570 Cybex • 774-324-8000 Kwiwd wSh.kaidpseh•a8p0e0.-n7e8t8-3884www.truefitness.com INSURANCE www.cybexintl.com [email protected]@truefitness.com kw•Re8ewn0in0@wi-g.6tkh6Iene8ysi-nm2us3rau4anr0niancnsecuSeragonulucyt.eico.ocnmosm [email protected] [email protected]•aa8mm77ee-ff6iitt6nn8ee-s4ss6s.6.cc4oommVwewrswa.Cvelimrsbaecrlim• 8b0e0r-.c23o7m-2271 H•w8Ow0I0wS-T.5h4Fo8iit-sn5tef4is3tns8eSsyss.cteomms Promaxima • [email protected] LEASING/FINANCING [email protected] www.promaxima.comCERTIFICATION/ w•Acl9fewf7iml8wia-a.4tare0@f0sfi-alCi1af6afti2peli8aisttcaealspciatapl.ictaol.mcom wcMkwtaEmwve.pmr@Ctelmivmteebrvc•eli8rmc6l6bim-.c2b8o.2mc-o5m402 [email protected] •he56a1lt-h7c0l2u-b5E5X05PERTSjwNAilllawliiata’[email protected]•ena8sfmb0sna0B-f.cb7uo2as6m.icn-3oe5ms0s6 www.healthclubexperts.com [email protected] SPECIAL EDITION 2016 | 49

Your Youth Fitness SolutionCustom designed Pre-designed - Fits Right In to fit any room!FINANCING AVAILABLE - Contact me for a quote today! THREE INCREDIBLE OPTIONS: • Custom designed play area built to fit into any size room • Pre-designed play area fits right in to any standard room • KidShape® Internet Solution PAUL BOSLEY Healthclub Experts (800) 788-3884 [email protected] 50 NATIONAL FITNESS TRADE JOURNAL www.healthclubexperts.com