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Summer 2016 – ESTABLISHED 1982–The Industry Guide for Fitness Facility ManagementSee page 6See page 6PRESORTED STANDARD WALLY BOYKO PRODUCTIONS, INC. U.S. POSTAGE PAID P.O. BOX 2490 MEDFORD, OR WHITE CITY, OR 97503 PERMIT NO. 40 CHANGE SERVICE REQUESTED

RS-1103 TRICEP EXTENSIONThe NEW HOIST® ROC-IT® RS-1103 Tricep Extension reaches far beyond a traditional tricep machine.Featuring the same revolutionary ROC-IT technology HOIST has become known for, the RS-1103 notonly keeps the user properly aligned through continual motion, the unique arm movement provides multiple grip options for a variety of uses. PRONATED GRIP EXTENSION NEUTRAL GRIP EXTENSIONVisit hoistfitness.com for more details.800.548.5438

STRENGTH IS THE FASTESTGROWING PART OF OUR BUSINESSYou don’t replace your strength equipment as often as your cardio. That makes doing your homework even moreimportant. Now that over 75% of our portfolio is strength equipment, it’s the perfect time to consider Precor strength.You know a strong choice includes more than bent steel — things like innovation, reliability, and customer service matter.Find out how facilities are choosing theirstrength equipment: precor.com/strength © 2016 Precor Incorporated

Contents SUMMER 2016 Check out our free on-line versions of National Fitness Trade Journal at NationalFitnessTradeJournal.com 6 TRUE Fitness is Reaching New Heights National Fitness Trade Journal With the New Alpine Runner (541) 830-0400 10 A Facility’s Strength Offerings Publisher Shouldn’t Be One-Size-Fits-All Wally Boyko Productions, Inc. 14 Core Health & Fitness Associate Publisher Launches Over 70 New Products Meshelle Boyko 18 Editor The New Generation of Ronnie Boyko Selectorized Athletic Training Art Direction 22 Advent Media adventmedia.us Jacobs Ladder vs Treadmill: Associate Editors Work Harder Easier Ashley Boyko-Mattos 26 Find Innovative Strength Equipment Robbie Boyko Find Your PRIME National Advertising MGR. Meshelle Boyko Asst. Advertising Manager Jim Clark From Sports Performance to NMFsS. FBitVneicsse®PrUeSsAidCeonotrdinator 30 Functional Training, Power Plate® Michelle Thomson Vibration Equipment is the Leading Contributing Photographers Choice for Enhanced Workout Sami Vaskola, Matt Shepley, Carl Thygesen, Wally Boyko Jr. 34 Broadcastvision’s “CAB” Solves The National Fitness Trade Journal is published quarterly (four 38 Issues with Digital Cable Requirements times a year with an exclusive Trade Show Issue (July) for $25 per year by Wally Boyko Productions, Inc. A California GymValet vs. Disposable Wipes Corporation, P.O. Box 2490, White City, OR 97503. Editorial 42 Profiting From Your Fitness / contributions must be accompanied by return postage and will Wellness Assessment Services be handled with reasonable care; however, the publisher is not 46 responsible for unsolicited materials of any kind. Any material Are The Ducks Still Flying? accepted is subject to such revision as is necessary to meet requirements of this publication. The act of mailing material shall constitute an express warranty by the contributor that the material is original and in no way an infringement upon the rights of others. Reproduction of this magazine in part or whole without consent, is prohibited. Send subscription inquiries and address changes to National Fitness Trade Journal, P.O. Box 2490, White City, OR 97503 Phone (541) 830-0400 Fax (541) 830-0410. Wally Boyko Productions, Inc., does not endorse advertised products or services represented in this magazine. Furthermore, WBP is not responsible for any warranties or manufacturer claims of product performance. 4 NATIONAL FITNESS TRADE JOURNAL

Increase Revenue byEMPOWERINGMEMBERSWITH THE RIGHT TOOLS With ASF Payment Solutions member portal, we’ve made it easy for your members to take control of their account and navigate through the options they have. Having the necessary tools for more club revenue through online payments and purchases are just two of the benefits. Members can view the club’s class schedule, purchase additional training packages or classes, and make timely payments, thus creating opportunities for increased revenue.With the integratedMyPYAorSouFdarcuccNotuentx, tmeGmbreeras tgetC: ardio• Secure Login• Online PaymentsYou Can’t• Attendance Viewing ASF Account Payment Solutions Payments PT Schedule Account Attendance Card Holder Accounts Log Out 4005 XTREME TRAINING Account: 87657894 Alt Account: 654654 & FITNESS STUDIO Open End Statement Card Code: BASIC• POS Purchase Viewing PersonalInfo: Home: (303) 986-9563 SSN: xxx-xx-1234 2:08 PM 95% Work: Salesperson: AJO JOHN DOE Payment Solutions Cell: (720) 412-4446 Remarks: n/a iPad Card Holder Accounts Log Out 640 Plaza Drive, Ste 300 Email: [email protected] Highlands Ranch, CO 80129 ASF Account Sign Date: 10/26/2012 Account Info: Start Date: 10/26/2013 Payments PT Schedule Account Attendance• STcherdualer Viienwing for aTotalPaymentDue: 4005 XTREME TRAINING Account: 87657894 Alt Account: 654654 Down Payment: $10.00 & FITNESS STUDIO Open End Statement Card Code: BASIC Note Amount: $2,700P.e0rs0onal Info: $80.00 End Date: 04/26/2016 Payment Amount: $75.00JOHN DOE Home: (303) 986-9563 SSN: xxx-xx-1234 Summation of all * values Payment Frequency: Monthly640 Plaza Drive, Ste 300 Work: Salesperson: AJO First Due: 03/30/2013 Pay with Credit Card Next Due: 09/30/2012 Highlands Ranch, CO 80129 Cell: (720) 412-4446 Remarks: n/a Pay with Bank Draft Last Payment Made: 01/24/2013 Email: [email protected]• Class Purchases Change Payment Info Balance: $2,690A.0cc0ount Info:• Payment Viewing Original # Pay/# Paid: 36/-1 Sign Date: 10/26/2012 Down Payment: $10.00 Secure Payments Provided By: Start Date: 10/26/2013 Note Amount: $2,700.005k and• Account Management AS2:F0*8APAMmccoouunnt tPast Due: $0.00 Total Payment Due: End Date: 04/26/2016 *Late Charges: $5.00 $80.00 Payment Amount: $75.00 First Due: 03/30/2013 Payment Frequency: Monthly *Return Item Fee: $0.00 Summation of all * values Next Due: 09/30/2012 4005 XTREME TRAINING Last Payment Balance: $2,690.00 & FITNESS STUDIO Pay with Credit Card Original # Pay/# Paid: 36/-1 JOHN DOE Active Add-ons: $0.00 Pay with Bank Draft Made: 01/24/2013 640 Plaza Drive, Ste 300 Change Payment Info *Amount Past Due: $0.00 Highlands Ranch, CO 801A29ccount Charges: $0.00 *Late Charges: $5.00 Secure Payments Provided By: Edit Personal Information *Add-ons Due: $0.00 *Return Item Fee: $0.00 Total Payment Due: Active Add-ons: $0.00 $80.00 Account Charges: $0.00 Pay with Credit Card *Add-ons Due: $0.00 Pay with Bank Draft Change Payment Info Show Payment Details Renewal Information: Not Renewable Not Renewable Renewal Information: Show Payment Details Change Payment Info Pay with Bank Draft Pay with Credit Card $80.00 Total Payment Due: Edit Personal Information Highlands Ranch, CO 80129 640 Plaza Drive, Ste 300 JOHN DOE & FITNESS STUDIO 4005 XTREME TRAINING ASF AccountPayments I Software I Marketing To learn more, call: ASF Account 1-800-227-3859 Driving club revenue. Visit: ASFpaymentsolutions.com FALL 2009 | 5

TRUE Fitness is Reaching New HeightsWith the New Alpine RunnerIt’s not your average treadmill. It’s not your reduced strain on knees and an increased cardiovascularaverage incline trainer. The all-new TRUE workout. With the wide range of elevation available on theAlpine Runner is the ultimate in incline Alpine Runner, users at any stage in their workout regimetraining. With an elevation range of -3% to 30% will be able to find a workout that will bring them increasedusers will be able to intensify their workout like results from their routine.never before. Users will stay engaged time and time again on the Alpine Runner with the variety of programming available. Not only will they be able to complete any of the standard workouts found on a TRUE treadmill, on the Alpine Runner users will have the ability to travel the world and climb some of the world’s most famous monuments.  Users will be able to track their progress as they climb to the top of the St. Louis Arch, Eiffel Tower, Mount Everest, Mount Rainier or Kilimanjaro.  The Alpine Runner will display the use’s percentage of completion of stairs to the top of the monument, or percentage of completion of elevation to the top of the mountain, whichever is applicable.  The Alpine Runner provides a facility with both a runner’s treadmill, with all the traditional features of a TRUE commercial treadmill, while also providing the ultimate machine for incline training. Plus, it is designed and built with all levels of users in mind. With a step up height of only 5 inches, the Alpine Runner provides a safe entry and exit Combine that with all the quality and features for whichTRUE treadmills have been known for over thirty-five years,and you have the best cardio machine on the market. Runnersand walkers alike will love the advanced features and thesofter deck of TRUE Alpine Runner, with the introduction ofTRUE’s new advanced Soft System®. The Alpine Runner is the latest addition to TRUE’s HIT,High Intensity Training, series that was introduced last yearwith the TRUE Traverse and TRUE Spectrum. The AlpineRunner joins the Traverse and Spectrum in an elite groupof machines that allow users to get a high intensity workoutin less time. The TRUE HIT Series of products offer usersnew and innovative workouts that will activate more musclegroups, more quickly, that on other cardio machines. Studies have long shown that there are several increasedbenefits of incline training, including increased calorie burn,6 NATIONAL FITNESS TRADE JOURNAL

for all users. Plus, facilities are able to further customize theunits by choosing one of four available consoles. The proud manufacturing traditions of quality found in allTRUE products are found in the Alpine Runner. Like all TRUEproduct, the Alpine Runner was designed to last. Users will be able to climb to new heights with thisinnovative and versatile cardio machine.Meet the other members of the HIT SeriesThe Alpine Runner is in good company with the otheradvanced cardio machines in the HIT Series. With the side-to-side motion of the TRUE Traverse, userswill get a workout like no other. The lateral motion of theTraverse will sculpt users’ core and lower body better thanany elliptical or other cardio fitness piece on the market.  TheTRUE Traverse provides a smooth motion for a better workoutin less time, with unique programming features, such as theCardio 360 workout. TRUE Spectrum TRUE traverse About TRUE Fitness TRUE® is the global leader in premium  equipment for A stepper, elliptical and runner all in one machine — the commercial and home markets. Our goal is to be thethat’s the TRUE Spectrum.  The TRUE Spectrum provides leader in technology, innovation, performance, safety andversatility for every user with 1-inch stride adjustments from style. TRUE has received many awards for its products13 inches to 30 inches, providing the most comprehensive over the years and remains the benchmark for the industry.total-body workout on the market today.  With quick keys, Innovation across the full product line has made TRUEusers can go from a stepping motion to a full-stride running successful and is a trademark of the TRUE heritage. TRUE’smotion with the push of a button, to work out a variety of patented Heart Rate Control® technology is just one of themuscle groups in one cardio session.  remarkable ways we deliver simple and superior performance every user can enjoy, and most importantly, use to achieve personal health and fitness goals. TRUE strives to build fitness equipment biomechanically correct and orthopedically comfortable. Whether it is the mesh seat in the recumbent bike, the Soft Step® in the elliptical cross-trainers or the Soft System® in our treadmills, we deliver the best. For more information on the all-new Alpine Runner and other TRUE Fitness products, visit www.truefitness.com or call 1.800.426.6570. Connect with us on Facebook, Twitter, You Tube and LinkedIn. SSUPMRMINERG 2016 | 7

123 The Leader in Fitness Entertainment MYEinc.com8 NATIONAL FITNESS TRADE JOURNAL

OUR CONYSOOLEU. R WAY. OPENHUB™ FAMILY OF CONSOLES SEE OUR LIVE DEMOS AT IHRSA - BOOTH #1900 SMART. AFFORDABLE. FLEXIBLE. When we set out to design our new console, our philosophy was simple: provide a flexible platform that connects expert partners to provide solutions for every customer for today and into the future. Introducing the new OpenHubTM family of Cardio Consoles. OpenHubTM is a smart, affordable, configurable solution available on Star Trac® and StairMaster® cardio equipment. The best part is, you add (and pay for) only what you want, when you want. The future of club connectivity is here. The future is OpenHubTM.FEATURED PARTNERS: WORKOUT DATA COMPETITION TRACKING & GAMES ENTERTAINMENT ASSET MANAGEMENT CONNECTS TO PHONES & TABLETS VIDEO 8R0E0C/E9I0V0EmRHzHDMISTREAMINGVIA CABLENetpulse, Virtual Active, ECOFIT, Fitness EMS, Varian, School Dude, Facility Dude, ANT+, Wahoo Fitness, Nike+, Strava, Endomondo, Mye, Bluetooth, mapmyrun, mapmyfitness, PerformanceIQ, and MyZone are registered trademarks and or service marks owned by other companies not affiliated with Core Health & Fitness LLC and are not owned by Core Health & Fitness LLC.

A Facility’s Strength OfferingsShouldn’t Be One-Size-Fits-AllBy Pete Borchert, Precor Senior Product Manager Operators have the opportunity to cater to their members’ needs—and help them stretch past their insecurities—by building a stronger and more robust community centered on strength and fitness. Here are a few ways facility owners can expand their strength offerings to appeal to a larger member base, regardless of their comfort level. This range of strength options includes different types of exercises to fit the varied needs of a facility’s exercisers.Everyone who walks into a fitness facility has Strength Machinesdiverse goals and different comfort levels with When people think of doing strength exercisesfitness equipment, group training sessions, and in a fitness facility, they often think of weightgyms in general. “While some may be training racks, benches, and selectorized machines.for fitness competitions, others may be trying to As some of the most popular options in gyms,get rid of their extra pounds. One may be most these machines have their place within one’scomfortable with the variety of strength offerings, training routine.while the other sticks to cardio machines, Selectorized machines provide comprehensive workouttreadmills, bikes or ellipticals, because they find experiences for members to strengthen targeted areas of the bodythe strength equipment ‘intimidating.’ Just like while also focusing on the body as a whole. New members or thosepeople, strength training can come in all shapes new to strength may find these machines intimidating. Offering aand sizes. It’s important that a facility offers its new member orientation will help ensure members are using themembers a comprehensive range of strength machines correctly and to their full potential. When members feeltraining to help everyone reach their fitness goals confident around the machines, they’re more apt to add them toand their highest potential. their workouts. Weight racks and benches are also important staples in gyms. A well-stocked free weight area is important for all members, regardless of their fitness levels. Equipment like the new Precor Power Rack is ideal for seasoned lifters and inexperienced exercisers alike. It offers a robust amount of strength options from chin-ups to lifting with enhanced capabilities to give the exerciser a well-rounded workout in one machine. Along with the Power Rack, Precor, a leading innovator of fitness equipment, carries every single piece of strength equipment a facility could need. The Discovery Series™ offers gyms with the total strength solutions to meet every member’s needs. It’s important that operators informt their members on the importance of including these machines in their workout routine – they’ll help10 NATIONAL FITNESS TRADE JOURNAL

improve the members experience while helping them reach their provides a built-in community with a gym’s members as they reachfitness and strength goals. their fitness goals together.Functional Training Bodyweight Strength ClassesFunctional training equipment has been around for decades. Facility operators tend to shy away from offering bodyweightOver the last couple of yearswith the immense popularity of classes believing their membersprograms like CrossFit, it has will just do the exercises atbecome one of the hottest trends home without paying for ain strength-based fitness. More gym membership. But, group-and more, exercisers are looking training sessions provide afor solutions to not only lose sense of belonging, an extraweight and tone up, but also push of motivation, and theimprove their strength, flexibility, feeling of community that can’tand mobility in everyday life. be found during home workouts.Functional training is the perfectsolution. These group classes have the opportunity to appeal to the People in any stage of life members who are intimidatedcan see improvement when by the heavy machinery orthey include functional training prefer a stripped down versioninto their fitness regime. Those of strength exercises. Circuittraining for a sports team; in classes that are high energy andrehabilitation from an injury or exciting while also providingaccident; or wanting to see their a killer strength workoutbody run more efficiently will will interest a wide range ofsee the benefits of functional members.exercises. When designing strength While many facilities solely fitness options, there is nooperate as functional training such thing as a one-size-fits-centers, traditional gyms can all workout. Strength trainingalso incorporate it into their comes in all shapes and sizesfitness offerings. The Queenax™ and is highly motivating andFunctional Training system is a beneficial for a variety ofperfect component for facilities members. Tailoring strengthlooking to expand into functional exercises to a facility’s variedtraining to fit the needs of their demographic groups willbroad demographic of members. not only help increase classThis system can be configured participation but energizeto meet the facility’s space members to achieve theirneeds and is perfect for circuit fitness and health goals. Thesetraining as well as small group various strength-training optionstraining sessions. A wide range can work together to helpof education options for your members reach their fitnesstrainers on how to get the most goals, and allow operators thefrom the system will further help drive member participation ability to connect with theirand results. members in challenging and new ways. Providing members with functional training options allow them For more information on Precor strength products, pleaseto see their strength as more than building muscle, but as a way visit www.precor.com/commercial/strength or contact a salesto perform better in their lives, day-to-day. Functional training also representative by calling 1-800-786-8404. SUMMER 2016 | 11

The Core of Good Health follow us on: call for details 1-866-219-5335 • outside the U.S. 1-908-879-2713 www.theabscompany.com The Abs Company, P. O. Box 9 Chester, NJ 07930 Patent and trademark information available upon request. © 2016 The Abs Company

High Performance. Low Stress. No Impact. Work Harder. Recover Faster. Self-Powered. INTRODUCING AMP UP TRAINING ZONES AND SGT Deliver true sprint-like mechanics in a non-impact environment with the industry’s most advanced HIIT solution. Developed by our world-class exercise science team, SPARC is EASY-TO-USE incomparable to traditional functional exercise equipment – offering CONSOLE unparalleled results from the most athletic resisted cardio machine ever built. With an easy-to-use console and get on and go experience, SPARC is designed for all populations and fitness levels. SPARC MOVES MEMBERS IN WAYS OTHER HIIT OPTIONS CAN’T:© 2016, Cybex International. Cybex Products are Designed & Built in America. REDISCOVER WHAT MATTERS

Core Health & FitnessLaunches Over 70 New ProductsOver the last twelve months Core Health & Fitness has significantly changed. The companyhas consolidated the sales and marketing divisions across the globe including direct teamsand its distributor partners, launched a new marketing campaign and if that wasn’t enough,the company introduced over 70 new products at IHRSA this year.For the first time, Core Health & Fitness showcasedall four of its iconic brands – StairMaster®, StarTrac®, Nautilus®, and Schwinn® - in one booth atIHRSA. The company also launched over 70 newproducts including all new consoles on Star Tracand StairMaster cardio, a redesigned strength line -Nautilus Inspiration®, 3 new Star Trac Studio Seriesbikes for the indoor cycling market plus the newStairMaster Upper Body Ergometer, the AirFit UB™.Here’s a review of all the new products now available of features for entertainment, fitness tracking and assetfrom Core Health & Fitness. management. OpenHub™ is available in three configurations – a 15” embedded touchscreen, 10” touchscreen and LCD screen. “No other manufacturer offers the range of connectivity as affordably as StairMaster and Star Trac” said Dustin Grosz, President of Core Health & Fitness. Core Health & Fitness worked with two technology leaders, Wahoo and EcoFit Networks, on the development of these new consoles. The Wahoo API facilitates connection to virtually every major fitness tracking app with a networked user base of over 300 million. This makes it easy for members to incorporate their workouts in the gym with what they track outside the gym.New Cardio Console – Star Trac & StairMaster Star Trac Studio SeriesWhen we set out to design our new console, our philosophy was Also making a debut at the IHRSA show was the new line ofsimple: provide a flexible platform that connects expert partners, to indoor cycling bikes. Star Trac’s new Studio Series bikes provideprovide solutions for every customer, for today and into the future. user-focused features, best-in-class biomechanics and a high degree of adjustability to deliver the optimal bike fit for riders The OpenHub™ family of consoles improves the experience of all shapes and sizes. Available in Metallic Charcoal or an eyeof members and facility operators by providing a wide variety catching Candy Apple Red, the top of the line Studio7 bike has been designed to help maintain an uncompromising quality ride for all members. “The design of our new line of bikes draws on that wealth of experience and reputation for producing the highest quality14 NATIONAL FITNESS TRADE JOURNAL

Core Health & Fitness with its fouriconic brands offers solutions for why the AirFit UB™ will feel right atthe four corners of any facility. home in boutique training studios and multi-purpose gyms.”indoor cycling bikes, while answering our customers’ requests for The StairMaster AirFit UB is the perfect partner to lasta newly designed, more flexible and more affordable offering in year’s new launch the StairMaster AirFit™ fan resistance bike.the indoor cycling space,” said Grosz. The AirFit products, combined with a redesigned Gauntlet™“Combining the Studio Series with our Schwinn indoor bike StepMill®, frame a collection of high intensity products thatline up gives us an unmatched combination of features and appeal to large format venues as well as training boutiques.price points”, Grosz added. New Inspiration StrengthStairMaster UpperBody Ergometer Lastly, the new Nautilus Inspiration Strength® line launched atUnder the StairMaster brand comes a new upper body IHRSA. The 18 piece line, made in the USA, has been redesignedergometer, the StairMaster AirFit UB™. “The upper body with beautiful, modern aesthetics and uniform towers. The towerergometer is an exercise used in a wide variety of applications, housing can now accommodate custom graphics and wrapsso when we set out to design the ultimate machine, we allowing for facilities to further personalize theirfocused on making sure it provided maximum performance equipment. These visual updates ensure thatfor all of them,” explains Travis Vaughan, Director of the strength equipment customer’s purchaseCardio Products & Technology. “It is perfect for will make a powerful firstperformance, ideal for rehab and great for impression.fitness.” Each machine hasOne of the remarkable been designed withfeatures of the AirFit improved biomechanics toUB™ is the numerous capture the essence of naturalbuilt-in adjustments human movement. Many machinesthat allow the machine have increased functionality,to be fit to all types of allowing for both bilateral andusers and their needs. unilateral movements, whileThe adjustable tower, converging and diverging arcsconvertible crank arms Inspiration provide a natural motion.and comfortable grips Shoulder Press Members will also appreciate the manylet you tailor the workout other easy to use and easy to see featureswith the right range of like the intuitive Lock N Load® weightmotion for your shoulders, stack adjustment, wrap around assisted seat adjustment, andback, wrists, and elbows. Airfit UpperBody pre-stretch and range of motion controls designed to enhance each user’s experience.The bench can be removed andstored off to the side of the tower with the With these exciting new updates, Inspiration Strength®convenient storage clip, allowing the machine to accommodate reinforces its reputation as a line that can be proudly displayedstanding exercises, while an optional ramp can also be in any facility.attached to the end, allowing for wheelchair access and tomeet ADA criteria.“The high performance fan allows for a smooth increasein resistance; the harder you push, the harder the machine For more information on any of the above productspushes back,” added Vaughan. “This is why we are so excited please visit www.corehealthandfitness.comto introduce this machine to the high intensity market and or call 800.228.6635. SUMMER 2016 | 15

800.862.1509 [email protected]

World’s Best Dumbbell =Replace racks of dumbbells with ONE SET OF POWERBLOCKS Commercial Models Costs a fraction of traditional dumbbellsU-32 Patented compact design4-32 lbs per hand, replaces 8 pairs. saves spaceClub 50 Perfect for work stations10-50 lb per hand, replaces 9 pairs. set upClub 90 Change weights in seconds5-90 lbs per hand, replaces 18 pairs.Club 125 Optional handle to do12.5-125 lbs per hand, replaces 16 pairs. kettlebell exercisesClub 175 with the dumbbell12.5-175 lbs per hand, replaces 22 pairs. weight stack Custom club/team handle decals available877·316·9853 Call or visit for brochure powerblock.com

The New Generation ofSelectorized Athletic TrainingInspired by a desire to provide athletes, trainers and fitness The Thrusterenthusiasts with a unique alternative to those free-weight The Versa Liftexercises which can result in ineffective form and eveninjury, PROMAXIMA is proud to introduce its Atlas Series ofequipment, a unique 5-piece set of multi-motion selectorizedunits. This innovative equipment uses a lift-ratio drivenplatform that promotes the benefit of explosive movementwhile still offering the controlled structure of a selectorizedpiece. Our design team focused on replicating exercise motionsthat have long been staples of strength and conditioningtraining and yet have mostly been subject to plate-loadedor free-weight platforms. Furthermore, our PROMAXIMAteam was sensitive to the space constraints with whichtraining facilities and health clubs contend. Each Atlas pieceprovides multiple motion options relying on exercises thatengage more than one muscle group thereby maximizing theexercises per square-footage. The Atlas equipment can be used on an individualbasis focused on specific muscle groups or as part of acomprehensive cardio-strength routine that is sure to buildup explosive strength and endurance.The ThrusterThis unique piece draws its name from its functional designintended to replicate the motion set forth when an athlete explodesforward from starter blocks in track, a three-point stance infootball, a contested rebound in basketball, or even when a runnersprints off the base in baseball. There are multiple disciplines andsports that draw on the ability to explode with fast-twitch muscleswhile engaging your slow-twitch muscles for power and stability.The Thruster’s unique capability to replicate this movement incontinuous repetition and against independent resistance foreach side of the lower body sets it apart from other trainingequipment such as sleds, dummies or jump racks. Add to itsadvantages a design that requires complete engagement ofthe abdominal core in order to maintain the proper exerciseposture and you have a unique piece that can be the anchorof individual strength routines or targeted circuit training.18 NATIONAL FITNESS TRADE JOURNAL

The Versa Lift disdain it because of its awkward stance machine platform makes this exerciseThe deadlift has long been one of those and its dependence on the Olympic accessible to all levels of athletes andstrength exercises that athletes of all bar that varies in height off the floor fitness enthusiasts. If it weren’t enoughlevels view as a necessary evil. It’s depending on plate size and weight. for this unit to provide workout forwidely regarded as a pillar for a strong Enter the Versa Lift, a one-of-a-kind the ever-popular “lats” and “delts” incore and lower body, however many alternative to the traditional deadlift. isolation from each side of the body, This unit’s integrated platform and the unit can be easily and effectively The T-Bar Blaster easy-access handles, replicate the used for a one-hand seated dumbbell proper Olympic bar floor clearance curl with a simple change of posture. The Iso Pull with the simplicity and quickness of Versatile, comfortable and effective. selectorized weight plate adjustment. It’s The Iron ratio weight system promotes explosive The Iron Cross Cross movements even as the design allows An eternal classic that is long overdue for multiple exercises such as dead lifts, for renaissance, this piece of equipment squats, lunges, and even shrugs to be replicates one of the most formidable incorporated into a comprehensive routine. movements in strength training - the fabled gymnastics iron cross. It is a The T-Bar Blaster one of a kind machine that simplifies It’s pretty much general consensus a movement previously reserved for amongst strength professionals that cable motion machines and high the T-bar row is one of just a handful level free form strength athletes. of exercises that involve the entire Its flexible handle structure and adjustable set of muscles in an athlete’s back. standing platform allow athletes of all From the rhomboids and trapezius sizes to grasp the handles and perform hugging your spine and neck to a full, extended arm pulling motion the teres major and minor near reminiscent of the iron cross. This exercise your shoulder, the rowing motion engages shoulders, latissimus dorsal engages a full range of back muscles. muscles and pecs in unison providing a This machine provides the proper support complete upper body workout. To boot, and angle for chest and upper body while this piece is adjustable to provide a isolating the back muscles. With versatile lateral raise motion that isolates shoulders handles that provide a wide range of wrist and neck in a pushing motion that positions and a selectorized ratio-driven complements the iron cross perfectly. weight system, this unit reduces the risk of unproductive jerking motions. However, PROMAXIMA’s Atlas Series equipment the most unique aspect of this piece of provides access to explosive exercises equipment is a design that permits an and multiple motion patterns previously easy transition from rowing motion to a reserved for plate-loaded or free back hyperextension movement that then weight equipment. True to the series engages your lower back in full with a namesake, the Greek titan god Atlas, simple switch of your stance. The most who is renowned in mythology for his complete back workout one can get. great strength and endurance, this new series of equipment offers all athletes a The Iso PULL platform to endure and grow stronger! As complete as the T-Row Blaster is, there is no substitute for isolation For more information about the training when it comes to promoting Atlas Series or other PROMAXIMA symmetric strength. Our Iso Pull equipment, call 866.780.7164, provides a comfortable selectorized E-mail [email protected] or platform to convert the traditional visit us online at promaxima.com. dumbbell row exercise into a ratio-driven explosive motion that maximizes results. The structured movement of the SUMMER 2016 | 19

AudioFetch Express for Group X ClassesClass members listen to the instructor with background musicon their personal smartphones. No loud speakers affectingneighbors.FREE AudioFetch app at Google Play and Itunes.Express interfaces with any audio device that has audioout including virtual class players, audio mixers, etc.Cost effective and super easy to install and use. POST YOUR LOGONo additional WiFi needed. WiFi is integrated into the Express. ORADVERTISE HEREAccepts 3 audio input types (analog, optical or digital coax).Incorporates simple USB power - cable included.Post your custom message, logo or ad on the app.Call or email us today for more information:888.330.4283 (4BVE) [email protected]



Jacobs Ladder vs Treadmill:Work Harder Easier“The Ladder is a great piece of equipment…it is easier to work harder on the Ladder than any other machine”George Vien For years, customers have told us this and we haveUS Attorney searched for a way to scientifically prove this. Louisiana StateBrookline, MA University’s (LSU) Timothy Allerton has finally come up with statistically significant, empirical evidence that confirms whatWhen Mr. Vien contacted our company and gave George Vien told us 15 years ago.us his opinion on Jacobs Ladder, we knew thathe was right, but we couldn’t prove it. Dr. Frank In a recently completed study, LSU compared Jacobs LadderCerny did the original work on the calorie burn to a treadmill. Taking 20 subjects (10 men and 10 women),on Jacobs Ladder and told us about its ability LSU had these subjects workout at varying, but comparableto burn calories. Anyone that has worked out on intensity levels on both machines. The measurements thatJacobs Ladder for any amount of time realizes a they observed were VO2 Max (oxygen consumed), Calorie Burnfew things. First, your heart rate climbs rapidly. (energy expenditure), accelerometry (joint impact) and RPESecondly, your legs feel the ‘burn’ from your calves (relative perceived exertion). The theory that LSU was tryingto your glutes. Lastly, the feeling that you get at to prove or disprove was whether or not one type of exercise isthe end of a workout is unlike any other machine. actually ‘more efficient’ in achieving desirable results. TheirYou feel exhausted but in a good way. ‘efficiency’ would be determined by oxygen consumed and energy expended versus the discomfort that was felt by the user in terms of joint impact and perceived exertion. Because Jacobs Ladder utilizes more muscle groups and the user is lifting their body weight over a greater range of motion (12” step), it is logical to assume that the user will burn more calories in a similar amount of time. Combining that with the fact that you are always in a positive climbing motion so there is very little impact on joints, most people come away from a Jacobs Ladder workout feeling ‘tired in a good way’. “The increased muscle mass involved in the Ladder exercise accounts for higher energy expenditures than any other machine” Frank Cerny Ph. D Exercise Physiologist – University of Buffalo The results of the test were amazing. Although the treadmill at varying levels caused the users to consume more oxygen, Jacobs Ladder delivered a significantly22 NATIONAL FITNESS TRADE JOURNAL22 NATIONAL FITNESS TRADE JOURNAL

higher rate of energy expenditure while at the same time “Since it has little or no impact on joints, it provides aa lower level of joint impact and perceived exertion. The safe alternative to the pounding normally associatedgraphical results of the test can be seen on the chart. with training on a treadmill. Jacobs Ladder is a quality product. Jacobs Ladder has provided our LSU was able to empirically prove what George Vien told clients with a unique way to train.”us 15 years ago. Jacobs Ladder is easier to work hard on thanany other machine! Thanks Mr. Vien. Nancy Hawkins M.S. Exercise Science Certified Athletic Trainer – Forever Fit Foundation To learn more about Jacobs Ladder call (866) 697-4100, World, National and American Record Holder e-mail [email protected], or visit www.jacobsladderexercise.com. SSUPMRMINERG 2016 | 23



LTNIROKTAEHINTISANGNK. NOTHING. The faster you push it, the harder it gets. In training athletes from high school 3 Workout Zones – Choose Your Intensity Levelthrough college to the pros, TANK is agame changer – a complete workoutsystem for any athlete. You can changeresistance and intensity up and down,instantly during the run. There is nothingelse like this. – Deventri Jordon, Game Face Training A Nationally Renowned Training CenterZONE 1: SPEED POWER ZONE 2: ACCELERATION POWER ZONE 3: EXPLOSIVE POWERExplosive Functional Power For Any Breed Of Athlete.www.torquef itness.com // sales@torquef itness.com // Toll Free 877-867-7835

Find Innovative Strength Equipment.Find Your PRIME.PRIME Fitness equipment is making big waves in the world of While the mechanics of PRIME’s SmartStrength differs fromstrength training, and people are starting to notice. In 2014, selectorized to plate loaded, the science behind he trainingPRIME was introduced to the market with sleek designs, eye- philosophy is exactly the same. PRIME selectorized units featurecatching green accents and an American made quality unlike their SmartCam technology. The unique design of this patented camanything the market has seen. While the cover is enough to gain allows the user to move the peak resistance throughout the range oftraction in the industry, this book goes far beyond the aesthetically motion with a simple adjustment of the cam lever. PRIME’s platepleasing appeal. In fact, what makes PRIME truly unique is loaded units incorporate the SmartStrength technology with a 3-pegtheir innovative SmartStrength® technology; a game-changing torque arm. Adjusting the strength curve settings on PRIME plateapproach to traditional selectorized and plate-loaded machines. loaded units is achieved by the placement of weight plates acrossPRIME’s SmartStrength technology revolves around the science the 3-pegs of the torque arm.of variable resistance training. Similar to the effect of workingwith elastic bands and chains, SmartStrength allows the userto manipulate the strength curve of any exercise motion. Whileother machines only target the medial (or middle) range of themuscle, with PRIME’s SmartStrength technology, users canspecifically target the shortened, medial and lengthened ranges ofthe muscle. The result is complete muscle hypertrophy, increasedmuscle fiber recruitment and faster results.26 NATIONAL FITNESS TRADE JOURNAL

PRIME SmartStrength Setting Breakdown: so many equipment offerings to choose from, it can be difficult forSetting 1: Medial Range (Consistent load through entire range of club owners to decide what makes sense for their club. Luckily youmotion) don’t have to take PRIME’s word about their equipment. IndustrySetting 2: Shortened Range (Peak load at the end of the range of thought leaders have taken note about what PRIME is doing andmotion) have not only become customers, but supporters of the brand asSetting 3: Lengthened Range (Peak load at the beginning of the well. IFBB Pro Bodybuilder Ben Pakulski, known as “the thinkingrange of motion) man’s bodybuilder” for his superior knowledge of exercise scienceSetting 4: Combination of Shortened + Middle Range (Peak load at and biomechanics, is a true believer of the PRIME SmartStrengththe middle/end of the range of motion) technology. “My brain is constantly looking for ways to improveSetting 5: Combination of Lengthened + Middle Range (Peak load my workout efficacy and get the most out of every single set andat the beginning/middle of the range of motion) every rep. When I turned pro in 2006, I stumbled upon STRIVE (now Prime), I was hooked. I started making calls to find out whichWho can benefit from PRIME’s SmartStrength technology? gyms around me had this equipment. I found one, and signed up immediately. Truly understanding the full benefit of the technologyThe short answer is simple. Everyone. took me a few months, but once I “got it,” my workouts improved dramatically and my results skyrocketed,” said the 2013 ArnoldPRIME equipment appeals to a broad base of fitness enthusiasts Classic Runner-Up. “When I decided to open my gym (MI40 –with an even broader list of fitness goals. That is by no means an Tampa, FL – www.mi40gym.com) the intent was to have the bestaccident either. Driving innovation and developing products that equipment in the world. When I learned what PRIME was doingoffer fitness solutions to a wide range of users is at the core of with the SmartStrength technology, I jumped on the phone andthe culture at PRIME. From bodybuilders and personal trainers ordered all of the pieces I was missing.”looking to maximize muscle recruitment to senior citizens aimingto maintain muscle strength and flexibility, PRIME equipment Other supporters of PRIME include Garrett Giemont, Headcan play a key role in any fitness program. In fact, it’s what the Strength & Conditioning Coach of the Pittsburgh Steelers, world-company’s mantra – “Find Your PRIME” - is all about. “We believe renowned strength guru, Charles Poliquin and former Ms. Olympia,everyone has a “PRIME” unique to themselves. From athletes Dana Linn Bailey, to name a few.training for maximum performance or everyday people aiming tobecome healthier, we all have fitness goals we are working towards. PRIME Strength Equipment ProductsAt PRIME, we aim to develop products that help people find their PRIME boasts a large portfolio of strength equipment products toown personal PRIME,” said Todd Prichard, Director of Marketing, fit any need or budget. PRIME offers 3 lines of selectorized unitsfor the brand. And their approach seems to be working. Since spanning over 25 machine types, a 13-piece plate loaded linetheir launch, PRIME has gained traction in a variety of industry and a state-of-the-art functional trainer. PRIME also offers theverticals and gym types. “We’ve been fortunate to work with a wide most robust and durable rack systems available on the marketvariety of gyms, fitness studios and wellness centers,” says Mike today. These thoughtfully designed rack systems are availableKearney, PRIME’s Sales Director. “Once owners/managers have the in 4x4, 3x3 and 2x3 inch tubing frames and are highlighted byopportunity to learn what SmartStrength is and have the chance both trainer and user friendly features such as lock in benchto feel the technology first hand, they understand the value it can centering technology, retractable band rods, a dedicated spotterbring to their club, and more importantly, to the members.” Today, platform, and come equipped with both 2.5” and 3” J-hookyou can find PRIME equipment in facilities all across the globe attachments.in places such as YMCAs, national gym chains, private/exclusivefitness studios, high schools/universities, professional sports To learn more about PRIME Fitness equipment andperformance centers and rehabilitation practices. their innovative SmartStrength technology, visit www.PRIMEfitnessUSA.com or contact the team directly atIndustry thought leaders support PRIME. [email protected] | (855) 269-4378.The strength equipment industry is a very competitive space, with SUMMER 2016 | 27

EFFORT REWARDED. Wearables are officially the #1 trend in fitness. MYZONE® is leading the way.According to their recent industrysurvey, ACSM has officially named2016 the year of wearabletechnology. Even hotter than fitnessmethods like HIIT and body weighttraining, wearables are ACSM’s #1fitness trend.Visit us at myzone.org to learn howyou can give your members the mostaccurate wearable technologyaround.MYZONE® app available on:©MYZONE® 2016.All Rights Reserved. www.myzone.org

ALL THE GOOD STUFF IS ONTHE OTHER SIDE OF TIRED. Nothing can prepare you for lateral movement and explosive power like the Change of Direction (C.O.D) machine. The C.O.D. lets you simulate many athletic movements dynamically with a unique combination of resistance and movement. BY AN ATHLETE FOR AN ATHLETE Want to see how we are making athletes stronger? View our Video Training Series at biltbyagassiandreyes.com/training.

From Sports Performance to Functional Training,Power Plate® Vibration Equipment is the LeadingChoice for Enhanced Workout PerformancePower Plate accelerates scientifically established health and Health Systems Seniorfitness benefits to provide the most effective workout results Director of Education andpossible. Medical Specialties.“When vibration is sensed, thePower Plate whole body vibration training activates the body interprets that it is inbody’s natural reflexive response to improve circulation, motion. This triggers reflexivebalance, strength and flexibility. Dynamic and consistent and immediate nerve tomuscle engagement is achieved with vibrations ranging from muscle communication,25 to 50 per second gently moving up-down, forward-back corresponding muscleand side-to-side. Power Plate equipment has established a contractions, and helpspowerfully efficient approach to muscular activation, training increase circulationand recovery used in commercial health and fitness facilities throughout the body.”ranging from sports performance and functional training toactive aging and rehabilitation. Power Plate equipment is highly effective for bothWhat is Vibration Training? activation and recovery and is often used throughout all phases of a complete workout. The ideal workout consists of three stages – activation, training and recovery – with each stage contributing to overall effectiveness. Many facilities across the world are now offering fast and fun Power Plate classes exclusively for a targeted thirty-minute workout while activating and recovering with traditional floor stretches. Greater benefits, however, are realized when performing a full workout on Power Plate, including activation and recovery, using the hundreds of possible exercises and stretches. “Power Plate training provides the means to engage in this type of exercise with a dramatically increased response, with more comfort, and with an immediate and noticeable difference,” according to Koehler. “Power Plate allows for faster nerve to muscle communication, resulting in quicker activation and a more satisfying recovery, which are all essential benefits.”“Power Plate equipment generates a small yet highly effective Greater benefits are realized when performing a full workout,harmonic vibration which creates muscle response up to 50 including activation and recovery, using the hundreds of possibletimes per second,” reports Joe Koehler, Senior Director of Power Plate exercises.Business Development for Performance Health Systems, thePower Plate parent company. “The moving surface constantly Workout Activationchallenges your balance with tiny ground reaction forces,beneficial in all stages of a workout.” “Activation is critical at the beginning of a workout,” explains Colosi. “Activation is the preparation of the body and its “Power Plate harmonic vibration helps the body work more required systems to move in a constantly changing, dynamicefficiently on multiple levels,” says Dr. Rich Colosi, Performance30 NATIONAL FITNESS TRADE JOURNAL

environment – the process of waking one’s Workout Recoverybody up to be receptive to the workout.” All proper training sessions conclude “Muscle activation might be with a recovery period that allows thethe greatest benefit of a Power Plate muscles to slowly cool down and restworkout,” adds Koehler. “Power Plate after intense exercise. Recovery helps theincreases the speed at which muscles body return to a normal resting state andallow for stretching and the speed at is achieved through low impact stretches,which muscles fire. You need muscles or on Power Plate, to lower the heart rate.that are ‘ready’ for balance, strength,explosive power and coordination. All of Power Plate vibrations create gentlewhich an exerciser gains when stretching massage-like waves flowing throughon Power Plate.” the body to promote circulation and relaxation while allowing the user to “Vibration training on Power Plate remain relatively still and catch theirenhances the activation process breath. Muscles receive a stimulatingbecause the constantly moving platform yet soothing experience while the heartchallenges the muscles and feedback rate slows down and the body cools.systems to react,” says Colosi. Quick A controlled active recovery may alsomotion stimulates and increases be achieved on Power Plate usingcirculation, which brings blood flow smaller muscle movements, like withto active participating muscles. Once gentle jogging after a long run, to createmuscles are properly warmed up, the dynamic muscle healing. This same active recovery sensationbody becomes ready for task driven movement. How does that is created with Power Plate utilizing certain controlled motionsequal a more effective activation period? “With purposefully and balance shifts.driven movement on Power Plate, results are automatic Lasting Results and felt throughout the entire body, not just the body segment engaged with the platform. Power Plate “Power Plate creates an ideal environment to assist in workout vibration, quite simply, feels great.” preparation and recovery,” concludes Colosi. “A full workout While traditional activation can generate with Power Plate produces lasting results.” Circulation of results comparable to Power Plate blood and lymphatic fluid (used to promote muscular healing) activation, it requires more time and and a release of soft tissue adhesions extend well beyond is not as satisfying for the exerciser. the cool down recovery stage. With Power Plate vibration Conventional warm-ups take around ten training, exercisers experience less post-workout soreness and minutes, create a stretch and pull on fatigue even after invigorating sessions – a distinct advantage the muscles and can be discouraging. compared with conventional high-impact stretches and cool Starting a workout on Power Plate down recovery. provides a lower impact, painless warm-up with faster activation. The global leader in whole body vibration technology, Performance Health Systems LLC offers several commercial Power Plate models with a wide range of individual, group exercise, sports performance and clinical applications. For more information visit PowerPlate.com or call 877-877-5283. SUMMER 2016 | 31

We Have Over 20 Years ofFlooring Experience Under Our Feet… …That’s why, when it comes to choosing the right flooring for their facilities, health and fitness clients worldwide trust Centaur Floor Systems to do the footwork for them. Centaur steps to the task with a vast selection of high quality brands in floor coverings that stand up to your demands. Call a flooring expert now at 800-536-9007 or hop online to CentaurFloors.com for more information.

Strength TrainingJust Got Smarter.“ For anyone serious about building muscle, or improving performance, Mark Coles - nothing even comes close to matching Physique Coach the potential for output and efficiency that this technology offers. – Ben Pakulski IFBB Pro Bodybuilder on ”PRIME’s SmartStrength technology. Ben Pakulski -IFBB Pro BodybuilderPRIME is taking the strength world by storm. PRIME’s patented variable resistance SmartStrength technology puts the powerin the hands of the user. Unlike traditional strength equipment, SmartStrength allows users to easily manipulate the strengthcurve, creating more opportunity for muscle fiber recruitment from origin to insertion. Visit PRIMEfitnessUSA.com today tolearn why the brightest minds in strength training are joining the PRIME revolution! Find Your PRIME.855.269.4378 • PrimeFitnessUSA.com • [email protected] IN THE U.S.A. ©2015 Specialty Fitness Systems, LLC. Machine images represent products at the time of printing. Future specifications are subject to change. PRIME, Evolution, Hybrid, Legacy and SmartCam are trademarks of Specialty Fitness Systems. Any use of these trademarks, without express written consent of Specialty Fitness Systems, is forbidden.

Broadcastvision’s “CAB” Solves Issueswith Digital Cable RequirementsIn response to federal legislation designed to facilitate the adoption viewing screens work seamlessly withof digital TV, cable and satellite companies began to deploy set-top cardio consoles and set-top boxes.boxes controlled by hand-held remote controllers. Cardio equipmentwith entertainment buttons could not control these new set-top boxes, The advent of TV-tuner integratedwhich differed among cable and satellite providers. The set-top boxes consoles was the next challengewere an operational nightmare for club owners and managers because in making fitness and TV work forexercisers could no longer control the TV using the console controls on fitness facilities. To address this issue,the cardio equipment. Users who attempted to change the TV channel equipment manufacturers such asfrom channel 3 (the mandatory set-top box channel) received a snowy Cybex, Matrix, Precor, Sprit, and TrueTV screen. The battery-operated remote control units presented hygiene adopted CAB to provide seamlessand logistics challenges, and left members wondering where to point console control of set-top boxes forthe remote to change their channel and not their neighbor’s. It was a cable, satellite, and IPTV service.huge problem for the overall exerciser experience. Additional fitness equipment providers are also adding a CAB mode into their The Console Adapter Box (“CAB”), TV, and the set top box and enables integrated-TV cardio consoles.developed in 2011 by Broadcastvision cardio-console control of ANY cable,Entertainment, eliminated CAB has integrated the cable andthese problems and allowed satellite, or IPTV set top satellite markets so thoroughly thatfitness club owners to box. With CAB, club owners cable companies such as COX deploydiscard the remote control happily adopted the set-top their set-top-box digital services withunits, which were typically boxes, which provided morevelcroed to the exercise channels and HD content,equipment. The CAB, at less cost than channel-about the size of a ½ inch limited, more expensive andstack of business cards, cumbersome alternatives.fits between the cardio- In the 5 years since itsequipment console, the launch, thousands of CABs have been deployed to make34 NATIONAL FITNESS TRADE JOURNAL

CAB literature to ensure a seamless Worldwide Compatibilitycustomer experience. Generally, all Works with Cox, AT&T U-verse, Cablevision, Comcast, DIRECTV, DISH, IPTV,cable and satellite providers now Motorola, Time Warner, Rogers, Shaw, Verizon, Fios, Hot, Charter, Yes and others.consider fitness control solutions likeCAB in deploying services based intheir proprietary set top boxes. For facilities with cardioequipment that is not yet compatiblewith CAB, Broadcastvision offersa product called the UniversalController. Like CAB, the UniversalController eliminates a remote controlunit while providing additionalfeatures, including menu-navigation ofthe cable and satellite boxes.Does the CAB replace the need for What happens if my set top box Is the CAB easy to install?set top boxes? goes into sleep mode? Yes, Broadcastvision ships the CABNo. CAB makes the console controls on CAB and the Universal Controller for your application and includesthe cardio equipment operate the set disable sleep mode in applications that connections whether set top boxes aretop box. require it. at the base of the cardio equipment or back in an A/V closet. CAB canWill the CAB and Universal How large is the CAB? be reconfigured in the field, if forController work with all set top The CAB is small (3” x 1.5” x .75”) instance, you switch providers in theboxes? and maintains a low profile on the future. CAB is powered from the TVYes, CAB and the Universal Controller back of a TV, under the console, or in a or console. There is no cumbersomework with set-top boxes from all raceway system. wireless gear to power, channelize,major cable, satellite, and IPTV and maintain. CAB is plug-n-play andmanufacturers. How does CAB enable more maintenance-free. channels and more HD content?Will the CAB and the Universal The alternative to set-top boxes Broadcastvision Entertainment is aController operate more than the is analog regen gear or head-end pioneer and leading market innovator inattached-style TVs? YES, CAB and equipment that limits channel the fitness entertainment industry.the Universal Controller reconcile cardio line-ups. With set top boxes, the full The fitness market trusts Broadcastvisioncontrols for TVs integrated directly channel subscription is available to customer support across all theirinside the console. CAB and the each user. If a club has a subscription product offerings including CAB,Universal Controller function whether the of 150 channels, each member would Universal Controller, AudioFetch (TVentertainment controls are touch-screen have access to 150 channels. In audio to smartphones), FM/900MHzor membrane-style. Call for details or comparison, head-end, analog regen, Wireless, Personal Viewing Screens,visit www.broadcastvision.com. and MDTA systems offer limited Large Screen TVs, Sound Systems, channels and/or are prohibitively Digital Signage, Branded Music and expensive to get more channels. Messaging. Visit www.broadcastvision.com or call 888.330.4BVE (4283). SUMMER 2016 | 35

Their Loss......Your Gain Nutrishape medical weight management system is now available to the tness industry. Be the rst facility to o er Nutrishape in your area. No start up licensing fee for the rst 50 facilities Call 855-668-8747 www.Nutrishape.com



GymValet vs.Disposable WipesCreate a Clean and SafeWorkout Environment andSave Thousands of DollarsDo you want to save thousands of dollars per year spray bottles and reusable towels. The results showed that the on equipment cleaning costs and benefit from the installation costs for the systems were very comparable. With great reputation that comes with being a “clean regular use, however, the difference in system costs was extremelyfacility?” Hopefully, you answered “Yes!” significant! The disposable pre-moistened wipes system cost a staggering 11 times more than the GymValet’s spray bottle and It is well documented that a clean facility, and more specifically reusable towel system (see Graph below)! clean equipment, is one of your best sales and marketing tools—for member attraction and retention—as well as a great insurance The bottom line on cost is that at approximately five to nine policy against the spread of germs and viruses that can live on the cents per individual wipe, facilities that use wipes find their surfaces of unclean exercise equipment. Remember...members equipment cleaning costs skyrocketing! One last cost-point go to the gym to get healthy, not to get sick! that can’t be overlooked is that in actuality the per-use cost of disposable wipes can run from five up to approximately 35 cents. To have a healthy workout environment in your facility, frequently This is because poor wipes perforation frequently leads to 3-4 wipes touched, body-contacted, surfaces need to be cleaned after each unnecessarily being dispensed per pull. Compare that to the 0.4 use. Clean less frequently, and you run the risk of user-to-user cents per use cost of using disinfectant spray bottles and towels. bacteria or virus transmission, as well as having the unpleasant“gym smell” of unclean equipment. 2) Effectiveness & Convenience: The GymValet holder puts the spray bottle and towel right on the equipment—within one step Unsure of the best method for achieving consistent and effective equipment cleaning and sanitizing? Let’s examine two of the most popular systems: 1) Disinfectant spray bottles and towels, and 2) disposable pre-moistened wipes. At GymValet®—the industry’s #1 holder for spray bottles and towels—we strongly support the spray bottle and towel cleaning method for three documented and practical reasons:1) Cost: Research has shown that in equal-use situations disinfectant spray bottles and towels can save you up to 90-95% versus disposable wipes. For many facilities that represents savings of $5,000-$15,000 per year! Going a bit more in-depth, we studied ALL of the costs associated with the installation and regular use of disposable pre-moistened wipes, and GymValet-held38 NATIONAL FITNESS TRADE JOURNAL

or arm’s length of the exerciser. This facilitates immediate cleaning impact with an environmentally friendly equipment cleaning system,before and/or after use. On the other hand, single-use disposable not in the landfill.wipes come in bulky dispensers that are often located a gooddistance away from the equipment. This requires the exerciser to Since we made the switch from wipes to the GymValet,waste valuable exercise time walking between the equipment, the our members love the convenience of having the ability todispenser and the wastebasket. clean on the spot. As an owner, the cost savings are more than anticipated and the staff loves the ease of maintaining Any equipment cleaning system is only effective if it is the bottles & towels. This was a great investment.used regularly! Inconvenient placement of cleaning supplies is Mike Moorman, Owner directly correlated to non-compliance with user-to-user equipment Women’s Fitness Company, Medford, ORcleaning recommendations. It’s human nature; convenience breedscompliance! If a facility using disposable wipes is not spending a Finally, when discussing reusable towels, one common questionsignificant amount of money on wipes, most likely the wipes are that must be addressed is: “Doesn’t a towel, that is used repeatedlyinconveniently placed and members can not and do not clean and to wipe away sweat, become germ-laden from the sweat?”sanitize the equipment as frequently as they should. Guaranteed! Actually, the opposite is true. Spray bottle and towel equipment3) Environmental Responsibility: Single-use disposable wipes cleaning proves to be a very sanitary and effective method for sanitizingcreate a lot of waste. One roll of disposable wipes generates several exercise equipment surfaces. With each use the towels are beinggarbage cans full of wipes waste. And, wipes are generally made from refreshed and replenished with more germ-killing sanitizing solution.synthetic fibers that are practically impossible to biodegradable—not A significant amount of disinfectant remains on the towel at all timesvery eco-friendly! making it safe to reuse. This point was validated, through double blind analytic testing conducted by the Chief Microbiologist, Mario Compare that to sanitizing equipment using a spray bottle and Markovic, at St. Vincent Charity Medical Center (Cleveland, Ohio).reusable towel where no waste is generated! Yes, the towels mustbe washed on a regular basis, but research shows that gym-quality Therefore, contrary to gut-reaction belief by facility members and/towels (that cost about $1 each) can be washed several hundred times or facility management, a towel wetted with disinfectant solution ISbefore being “retired.” Let’s do some simple gym math: If an average clean and safe for reuse.equipment wiping towel is used 50 times between washings, and iswashed 300 times before being retired, that’s 15,000 uses—for $1. It is in the best interest of fitness facility owners and managers toThat’s good value, and being environmentally responsible. evaluate the equipment cleaning system they provide—for both their best interest, as well as that of their members and the environment. To best visualize the relative environmental impact of commonly Every attempt should be made to provide an equipment cleaningused equipment cleaning methods please refer to the Environmental system that is the most economical, effective and convenient, andPyramid. environmentally responsible. In conclusion, installing GymValets with disinfectant spray bottles and reusable towels will make you feel safe and secure that you are providing your exercisers with the most economical, effective and environmentally responsible equipment cleaning system possible. Your members will love the convenience and safety the GymValet method offers, your equipment cleaning costs will be cut by up to 95% versus disposable wipes and you will improve your image as an environmentally conscious facility. And, your reputation as a “clean” facility will lead to new member attraction and increased member retention rates. The Environmental Pyramid shows that disposable wipes cleaning, GymValet can supply your facility with all of the accessories neededand spray bottle and reusable towel cleaning are on opposite ends of for cost efficient and effective spray bottle and towel equipmentthe Environmental Impact spectrum—with disposable wipes being cleaning, and hand sanitizing. Choose from our selection of: 1)the most negatively impactful. In the middle of the impact scale is Commercial spray bottles and sprayers, 2) hospital-grade sanitizingthe, potentially, recyclable spray bottle and disposable paper towel solution, 3) spa-quality towels, 4) dilution containers, and 5)cleaning system (that has been calculated to be at least five times foaming hand sanitizer. One-stop shopping for the industry’smore expensive than the GymValet/reusable system). Make your best products, at great prices. To learn more call (866) 435-2009, or write to [email protected]. SUMMER 2016 | 39



Premium Five-Star Tanning Tanning from a Increase Membership, Stand-Up More Bottom Line Profits Kind of • HEX originated vertical tanning inCompany! 1979 and remains the global leader today • UL listed tanning system with the highest consumer safety rating • Only HEX utilizes green materials in construction • Over 100 finishes available and includes an IPOD docking station and LED signage • Our patented 3 in 1 smart lamps tan the face, body and legs evenly. They also produce a persistant tan color that increases over the next 4-5 days • Only system incorporating electronic ballasts – 25% savings on electrical bills • Service is our #1 Priority. When you call HEX you are greeted by a friendly sales consultant who can answer all your questions and take care of your every need HTS 9000 with attached dressing room programmable LED display optional For more information HTS 9000 please contact us at without attached 1-800-556-3201 dressing room www.hextanning.com [email protected] HEX beds can be customized“Contraindication: This product is contraindicated for use on persons under the age of 18 years.” “Contraindication: This product must not be used if skin lesions oropen wounds are present.” “Warning: This product should not be used on individuals who have had skin cancer or have a family history of skin cancer.” “Warning: Persons repeatedly exposed to UV radiation should be regularly evaluated for skin cancer.”

Profiting From Your are giving away this service, don’t be surprised if your client’sFitness / Wellness do not place much value on this service either. I even ran intoAssessment a situation once where a club member questioned the “valueServices of free” by stating: “What is the catch here? This club never gives anything else away for free!”By: Rob Rideout, VP/Sales/MicroFit, Inc. Now let’s put this “value proposition” into better perspectiveForty years ago, I landed my first fitness assessment contract. because it can definitely be somewhat situational. For example,I tested twenty police officers a day for three days, charging MicroFit has served over 85% of our U.S. Military bases around$75 per officer. I earned $4,500 and realized I could make a the world since 1987 and they provide the MicroFit assessmentsgood living providing this service. Ten years later, I co-founded at no charge for active duty personnel. This makes sense becauseMicroFit, Inc. and for the past thirty years, we have refined “Our Freedom isn’t Free!” It is paid for daily by our military andour products for fitness / health professionals to enhance their they deserve this benefit at no charge. In most cases, militaryassessment services and profitability. MWR programs will provide this service for all fitness center attendees although some are now beginning to charge a nominal I often start my articles, webinars, or MicroFit Certification fee for non-active duty personnel, family members, and retireesTraining classes with this story because it quickly establishes to cover their costs and to establish a greater perceived valuethe value of a comprehensive fitness assessment. Keep in for their assessments.mind that my fee per officer in 1976 was $75 and, at the ageof 31, I understood this added up to nearly twice what I was Similarly, if an initiation fee is charged to become a memberpaid monthly in my fifth and final year as a high school teacher of a commercial health club, the fitness assessment can be/ coach. I still know some personal trainers today who are included however it should be pointed out that $75 of the feestruggling to gross $4,500 a month. covers their first assessment. This also holds true if a member signs up for multiple personal training sessions. The fitness The main takeaway here is that fitness / wellness assessments assessments become a bundled part of the overall packageare a valuable service and Service Sells! So for those of you who deal. As a general rule however, I still suggest that the first MicroFit assessment consultation should be at least $75 for the ½ hour session and $50 for reevaluations of clients or general membership.42 NATIONAL FITNESS TRADE JOURNAL

Also keep in mind that medical providers and rehab specialists our MicroFit “best practices” in the health club industry from him.have no problem billing at least $150 for the same kind of service Here is his recent review of MicroFit and our contribution to thebecause they consider themselves to be professional and we should success of his personal training program:too! Corporations will provide similar fitness screenings by qualifiedproviders for their employees along with sound follow-up health “MicroFit has proven to be an invaluable tool in promotingcoaching because it makes good business sense. I know because personal training services to our members for many years. Wethis is how I got my start in the fitness industry in the mid-70s use MicroFit to establish an individual’s baseline and designand the trend and demand for this service has grown exponentially a program for them to reach their fitness goals as quickly andsince then. efficiently as possible. MicroFit has also proven to be a major key for retaining our personal training clients. They can actually see MicroFit over the years has had several thousand customers from a quantitative analysis of their gains and our personal trainer cana wide range of users and many have found that our fitness / wellness make adjustments to their program based on these results so theyassessment solutions help them to: 1) Increase their Revenue by continue their progress. The assessment is easy to administer,charging a “fee for service” and 2) Increase their Retention and the results are printed in an easy to understand format, giving ourReferrals from satisfied members who are getting the Results they personal trainers the ability to motivate clients to continue utilizingexpect by hiring a professional trainer. This is not rocket science; the training services. MicroFit provides a format of professionalismit is based on a sound understanding of what it takes to grow any that helps us stand out from the competition.”business. I have personally been very fortunate to be in such adynamic industry and I am learning things everyday about how to Chuck Wilson, Partner – The Fitness Equation – Ashburn, VAget better. One of my early MicroFit industry contacts purchasedour system for his health club in Virginia in 1988 and again most For more information, call toll free 800-822-0405,recently for his latest project. I learned most of what I know about [email protected] or visit www.microfit.comBottle and Towel Holder Easily attaches to cardio and strength training equipment or walls. Convenient equipment cleaning prevents germ and virus transmission. Eliminate expensive disposable wipes! Save up to 95% on equipment cleaning costs. 216-378-4298www.gymvalet.com [email protected] SUMMER 2016 | 43

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Are The Ducks Still Flying?By Gary Hood, Global Fitness AssociationYou know the old saying “You only go hunting when to new ideas, suggestions, and ready for a few changes in yourthe ducks are flying.” So why are many of you still old way of thinking, check out the following information andloading up and trying to make it happen when the make it happen:season is over? I don’t mean to be rude, inconsiderate,or disrespectful, but referring to ducks as potential There’s more and more research that indicates that localmembers is my way of getting a point across. Internet searches for small businesses will continue to trend upward, as more traditional forms of advertising trend lower. And If you’re one of the many clubs that just came off a great quarter, that’s good news for savvy business owners.why are so many of you trying to recycle old ideas during a seasonthat has historically shown to be slower? Consider this, according to the Nielsen Report; there were 277,436,130 Internet users in the U.S., representing 87.5% The fitness industry is not any different than other businesses; of the U.S. consumers. Americans on average own four digitalit has its highs and lows. devices and spend an average of over 11+ hours per day on these What should you do to ensure you have the devices.very best possible chance for success? You need Figures recently released show newspaperto reach out with creative marketing ideas andapproaches and spend your advertising dollar wisely circulations have been experiencing significantso to ensure you have the very best possible chance declines year after year. Radio and TV advertisingfor success as you head in to the slower months. effectiveness continues to decrease as more consumers listen to satellite radio in their cars, So if I‘ve got your attention, and you’re open and TV watchers are tuning out the noise and commercials. With postage and telemarketing46 NATIONAL FITNESS TRADE JOURNAL

expenses continuing to rise, the fitness industry, along with every listed. The more places it finds the business, the higher it will rankother business is being squeezed. the site in search and make it more visible for the consumer to see. Now that we’ve done the research (I’m assuming that you’ve So where does your gym stand in the online marketplace?read to this point) you might want to consider letting your business Let us do a free search of your business on over 100+ listingsurrender to modern technology. site platforms with our trusted partner, Social 5, and we’ll email you a report card and tell you how you’re doing with no With local search on the Internet having the strongest impact obligation on your part. The report is available by emailing youron customers finding your business, it is imperative that your business name, physical address (city, state, zip) and companybusiness is listed correctly and on any and all platforms that your phone number to [email protected]. The reportpotential customers might visit. One of the most important aspects will be completed within 48 hours and returned to you at noof local search is ensuring that your business’ information is charge or obligation.consistent, accurate and accessible throughout the web. Yet mostof small businesses, including fitness centers, have inaccurate For more information on this subject, give us a callonline listings, according to a resent survey. at 925-672-4800. You can also visit our website at www.globalfitnessassociation.com/info. Your business listing information is a platform that allows new ________________________________________________________customers who are searching for you to see key information. Apotential customer probably won’t know to search for your website, Global Fitness Association, created by fitness professionals with overbut they may very well find your business in a local or industry 40 years in the fitness industry, has emerged as the number onedirectory. If your business name, location address, phone, hours resource in the industry. Do what hundreds of fitness professionalsof operation, and description aren’t readily available and listed have done and become a member today.correctly on 100+ online directories, the consumer will probablynot find your business while conducting a search and move on Special thanks to Linda Hood, Gary Gresham, MaryAnn Molloy, andto a gym that does appear. Kim Koehler for contributing to this article. You guys are the best! Google and other search engines search third-party directoriesand databases to see where the business is listed and how it isUpgrade Your Wellness Program Over 3,000 colleges, government organizations and health clubs use MicroFit software and integrated testing equipment to assess and track the wellness of their students, employees and members. • Wellness Assessment • Fitness Assessment • Diet & Nutrition • Exercise Training 800-822-0405 [email protected] www.MicroFit.com SUMMER 2016 | 47



NFTJWeb.com Your Online One-Stop-Shopping SourceCheck out our free on-line versions of National Fitness Trade Journal at NationalFitnessTradeJournal.comLIST YOUR COMPANY HERE! List your company’s information in our NFTJ Web Directory, both print and online, for only $1000per year (5 issues). To learn more, go to www.NFTJWeb.com, call (541) 830-0400, or email [email protected] FITNESS LICENSING/ Nautilus [email protected]•aa8llee6t6t..-cc4oo3mm5-2009 ENTERTAINMENT FRANCHISING sw• a8wl0e0ws-@.8n7an4ua-t8ui9ltui4lsu1csocmommmerecricaila.cl.ocmomBILLING SERVICES Broadcastvision • 888-330-4283 M54s1-F8i3tn0e-0s4s0/0Miss Fitness cwPorwemcwmo.prsrl•[email protected] Payment Solutions www.broadcastvision.com NUTRITIONAL PROGRAMS/ Prime Fitness USAiw•[email protected] [email protected] SUPPLEMENTS w•in8fw5o5w@-.2pp6rr9iimm-4ee3ff7iitt8nneessssuussaa..ccoommEZFacility • 866-498-3279 MYE Club TV Systems Nutrishape • 855-668-8747 Promaxima • [email protected] •[email protected] www.nutrishape.com www.promaxima.comCARDIO EQUIPMENT FITNESS TESTING [email protected] [email protected] • 774-324-8000 Mwwicwro.mfitic• r8o0f0it-.8c2o2m-0405 PILATES [email protected]•ffl6lee5xx0..-cc5oo4mm9-5888www.cybexintl.com [email protected] Lwawgrwe.elaFgirteneefsistn•e8s1s8.c-2o6m0-0433 [email protected]•[email protected] FLOORING PUBLICATIONS Torque Fitness • [email protected]•aa8mm77ee-ff6iitt6nn8ee-s4ss6s.6.cc4oomm C•win8efw0on0w@ta-.5cuc3ere6nnF-tlt9oaa0ouu0rrr7ffSllooyoosrrtsse..mccoosmm Ms. Fitness Magazine [email protected]•w8rwe00ew-n.8g6Sr2ee-er1ine5s0se9Friitensefsitsness.com FREE WEIGHT [email protected] [email protected]•[email protected] EQUIPMENT Nwsuawbtwsioc.nnraaipltitFoiointnnaslef@istnsneTasrtsaiotdrnaeadJlefoijotu-urrnnaall.com TANNING EQUIPMENT &[email protected]•dde8e6rre6ex-x6ee9rr7cc-iis4se1e0..cc0oomm Ivanko Barbell Co. nesstradejournal.com SUPPLIESLeMond Powered by HOIST •[email protected] REFURBISHED/REMANUFAC- HEX Tanning • 800-556-3201• 800-548-5438 PowerBlock • 877-316-9853 TURED EQUIPMENT [email protected]@.hohiositsfittfnitensess.sc.ocmom/lemond [email protected] Global Fitness • 888-991-9991 TRADE SHOWSPrecor • 800-786-8404 Umax Strength • 888-851-8989 www.globalfitness.com N• 5a4t1io-n83a0l -F0it4n0e0ss Trade Showwww.precor.com [email protected] [email protected] [email protected] FUNCTIONAL FITNESS SOFTWARE [email protected] Precor • 800-786-8404 ASF Payment Solutions WEARABLE TECHNOLOGYPromaxima • 866-780-7164 www.precor.com/queenax w•[email protected] MYZONE • 715-587-7661www.promaxima.com [email protected] EwZwFawc.eilzitfyac• i8li6ty6.-c4o9m8-3279 [email protected] Promaxima • 866-780-7164 [email protected] [email protected] • 888-678-2476 www.promaxima.com STRENGTH EQUIPMENT WHOLE BODY [email protected] [email protected] T•winh8fw6oe6w@A-.2abth1bs9ecC-ao5oba3ms3sc5tpeoaxrm.n4cypoamny.com Power Plate • 877-877-5283Star Trac • 800-228-6635 Torque Fitness • 877-867-7835 BILT by Agassi & Reyes www.powerplate.comwww.startrac.com www.torquefitness.com • 702-215-2181 [email protected]@startrac.com [email protected] [email protected] YOUTH FITNESSTrue Fitness • 800-426-6570 Cybex • 774-324-8000 Kwiwd wSh.kaidpseh•a8p0e0.-n7e8t8-3884www.truefitness.com INSURANCE www.cybexintl.com [email protected]@truefitness.com kw•Re8ewn0in0@wi-g.6tkh6Iene8ysi-nm2us3rau4anr0niancnsecuSeragonulucyt.eico.ocnmosm [email protected] [email protected]•aa8mm77ee-ff6iitt6nn8ee-s4ss6s.6.cc4oommVwewrswa.Cvelimrsbaecrlim• 8b0e0r-.c23o7m-2271 •Hw8Ow0I0wS-T.5h4Fo8iit-sn5tef4is3tns8eSsyss.cteomms Promaxima • [email protected] LEASING/FINANCING [email protected] www.promaxima.comCERTIFICATION/ A•cwl9fewf7iml8wia-a.4tare0@f0sfi-alCi1af6afti2peli8aisttcaealspciatapl.ictaol.mcom wcMkwtaEmwve.pmr@Ctelmivmteebrvc•eli8rmc6l6bim-.c2b8o.2mc-o5m402 [email protected] h• e56a1lt-h7c0l2u-b5E5X05PERTSNwjAilllawliiata’[email protected]•ena8sfmb0sna0B-f.cb7uo2as6m.icn-3oe5ms0s6 www.healthclubexperts.com [email protected] SUMMER 2016 | 49

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