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WALLY BOYKO PRODUCTIONS, INC. PRESORTED STANDARDP.O. BOX 2490 U.S. POSTAGE PAIDWHITE CITY, OR 97503 MEDFORD, OR PERMIT NO. 40CHANGE SERVICE REQUESTED SPRING 2017– ESTABLISHED 1982– The Industry Guide for Fitness Facility Management



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Contents SPRING 2017Check out our free on-line versions of National Fitness Trade Journal at NationalFitnessTradeJournal.com 6 FUN BETWEEN YOUR LEGS National Fitness Trade Journal (541) 830-040010 Introducing the new Stealth Series from Promaxima Publisher14 Wally Boyko Productions, Inc. Why Choose Circuit Training for Strength Training? Associate Publisher Meshelle Boyko Editor Ronnie Boyko18 STARK Art Direction Brought to you by FitExec Advent Media 22 Associate Editors A New HIIT Experience with Ashley Boyko-Mattos Next Level Training from TRUE Fitness Robbie Boyko26 Powerblock Offers Big Power In a Small Space… National Advertising MGR. Meshelle Boyko ` Asst. Advertising Manager30 Order Today. Get it in 10 Days or Less! Jim Clark Entertainment No Longer Restricted To Cardio Area With New Technology NMFsS. FBitVneicsse®PrUeSsAidCeonotrdinator34 From Broadcastvision Michelle Thomson MYZONE:38 Helping make your club ‘THE’ Club Contributing Photographers42 The Ventriloquist, The Magician, and Sami Vaskola, Matt Shepley, Carl Thygesen, Wally Boyko Jr. The Right Magic of Your Business Identity46 The National Fitness Trade Journal is published quarterly (four 5X in Your Business Life times a year with an exclusive Trade Show Issue (July) for $25 per year by Wally Boyko Productions, Inc. A California Corporation, P.O. Box 2490, White City, OR 97503. Editorial contributions must be accompanied by return postage and will be handled with reasonable care; however, the publisher is not responsible for unsolicited materials of any kind. Any material accepted is subject to such revision as is necessary to meet requirements of this publication. The act of mailing material shall constitute an express warranty by the contributor that the material is original and in no way an infringement upon the rights of others. Reproduction of this magazine in part or whole without consent, is prohibited. Send subscription inquiries and address changes to National Fitness Trade Journal, P.O. Box 2490, White City, OR 97503 Phone (541) 830-0400 Fax (541) 830-0410. Wally Boyko Productions, Inc., does not endorse advertised products or services represented in this magazine. Furthermore, WBP is not responsible for any warranties or manufacturer claims of product performance.4 NATIONAL FITNESS TRADE JOURNAL

Increase revenue with Club BusinessTotal Club and Member AccessibilityAnytime, AnywhereStaying competitive in today’s market means immediate access at all times throughany electronic device. My Club Business is the complete program package whereyou can analyze and manage every aspect of your business including reporting,training/class management, POS Inventory, member access and much more.Key benefits include:• Prospect monitoring • POS inventory management• Simple enrollment process and reporting• Revenue reporting• Scheduling for classes and training • Employee time management • Online marketingASF Payment Solutions increases your revenue with payment processingand software integration. Call for a free demo 1-800-227-3859.YPoroudrucNt ext Great CardioYou Can’tTrain for a5k and Tech Chat Xtreme Training and Fitness Studio CS Chat Contact ASF Client Number 4000 Payment Solutions Email Tech Support Email Client Support Logout Ů Tech After Hours Upcoming Events MEMBERSHIP 1 New Accounts Entered My Account Member Prospects Contract Entry Multiple Account 2 Remit to Date Changes 3 Enter Prospects 2:08 PM 95% 4 Month End Summary iPad 5 Non Attendance To learn more, call: Point of Sale Scheduler Lockers Employee Child Care in Check-in Check-in 1-800-227-3859 2:08 PM or visit: ASFpaymentsolutions.com Reports Dashboard Marketing 2:08 PM Reference New FeaturesPayments I Software I Marketing FALL 2009 | 5

Fun Series featuring three new indoor commercial bikes - the HOIST LeMond Series Elite indoor cycle,Between HOIST LeMond Series RC Recumbent and HOIST LeMond Series UC Upright.Your Aside from the appealing design andLegs sleek lines HOIST is known for, what users will first notice on all three HOIST LeMond SeriesThe new HOIST® LeMond® Series bikes bikes is the engaging display console with ten readouts including watts, distance, time,W ith 40 years of experience, HOIST® speed and the one-of-a-kind patent-pending Fitness Systems has a longstanding CaloriePUMP™. Users can watch theirreputation for delivering innovative solutions calorie burn increase with each pedal stroke.for the commercial fitness industry. When Users can also download the new HOISTasked, HOIST will tell you it is in fact the Bikes app (free for both Apple and Androidcompany’s hands-on and user-centered design devices) to log and track their fitness progress.process that yields successful products time Workout results no longer have to disappear whenafter time. From their patented ROC-IT the screen resets after your workout. Simplytechnology, which revolutionized the strength sync your device via the bike’sindustry, to their customizable MotionCage and Bluetooth connectivity and theMotionCage Studio, HOIST prides themselves app will alert you of new personalon not only listening to, but actually asking, records, provide weekly and“What do you want and need?” monthly totals, compare week- over-week and month-over-month HOIST’s design process results and even share results tofor the new HOIST® LeMond® social media.Series bikes was no different. “When talking to members and“We wanted to deliver a new trainers, we realized the importanceproduct that answered the needs of results. The HOIST Bikes app is aof the industry,” said Jeff Partrick, great tool for all HOIST LeMond SeriesPresident and CEO of HOIST Fitness.“We consulted with facility owners,maintenance staff, club members andtrainers throughout our design processand based on their feedback we wereable to create some really excitinginnovations.” With this insight,HOIST Fitness designedthe new HOIST® LeMond®6 NATIONAL FITNESS TRADE JOURNAL

bikes, but especially for group cycle classes on the Elite,” says more calories burned. The RC even offers five reclining seat anglesPartrick. “As with any type of fitness, indoor cyclists want to see designed to change muscle recruitment and work a larger range ofhow they progress over time, set goals for themselves and know muscles; proving this is more than your average recumbent bike.when they achieve them. We’re excited to offer products that allowgym owners and trainers to provide engaging group fitness classes Both the RC and UC feature upgraded consoles with CSAFEthat members can’t wait to return to.” ports for wireless TV consoles and USB ports to charge phones and mobile devices. Users can connect to the HOIST Bikes appHOIST® LeMond® Series Elite and track a customized workout or one of 14 specialized workoutSome of the industry feedback HOIST heard loud and clear programs, including 7 designed by namesake and three-timewas that gym staff and members were dissatisfied with how Tour de France Champion Greg LeMond. Even transporting thedifficult it is to move group cycle bikes around RC and UC is easier with built-in transport handles and wheelsthe room. Therefore, you will find on both bikes.a feature on the Elite bike thatcan’t be found on any other group For the past 40 years, HOIST Fitness has not only deliveredcycle bike – a Lock N Roll transport unique products, they have delivered unique products that answersystem. No more straining to tip the bike and the needs and desires of the fitness industry. When you equip yourslamming it to the floor. Just step on the Lock N Roll facility with HOIST products, you not only benefit from exceptionalpedal and glide the bike around the room. This feature is especially equipment, you also receive everything the HOIST name standsbeneficial for facilities with multi-purpose rooms where bikes must for – high quality standards, researched-backed technology andbe moved in and out before and after each class. well-vetted products. From the one-of-a-kind ROC-IT technology, to a growing list of more than 80 unique patents, HOIST is well-known With a rear flywheel and sleek X-frame design, the Elite is for bringing innovation to the fitness industry. The new HOISTas stylish as it is efficient. The bike features a maintenance-free LeMond Series bikes prove, yet again, HOIST’s commitment tocarbon blue belt and magnetic resistance system. But HOIST didn’t stand-out design and technology that make fitness more efficient,stop there. To continue the theme of less maintenance and cost affective and of course, even more fun.for gym owners, the Elite even comes with a built-in generator topower the bike’s LCD computer console. To learn more about HOIST® Fitness Systems visit hoistfitness.com, call (800)548-5438 or email H O I ST ® L e M o n d ® [email protected]. Series RC Recumbent and UC Upright Bikes “We wanted to deliver a new product that answered The new line of HOIST® the needs of the industry,” said Jeff Partrick, Presi- LeMond® Series bikes dent and CEO of HOIST Fitness. “We consulted with will also debut HOIST’s facility owners, maintenance staff, club members first Recumbent and and personal trainers throughout our design process Upright bikes specific and based on their feedback we were able to create for the commercial some really exciting innovations.” market – the RC Recumbent and UC WHAT ELSE IS NEW FOR HOIST? Upright. With years of experience designing THE HOIST BIKES APP top selling bikes for both the commercial HOIST® is helping gym owners offer more and home gym markets, tech-savvy fitness solutions! Their new HOIST and three-time HOIST Bikes app can be download for freeTour de France champion Greg LeMond applied their expert on any Android or Apple device and con-knowledge to design two new innovative and user-friendly bikes. nect to any new HOIST® LeMond® Series With extra-large LED consoles and ergonomically bike via Bluetooth. The HOST Bikes appdesigned seats, from the moment you get on and allows users to seamlessly log and comparetake your first pedal stroke on the RC or UC, you workouts and even track PR’s.can tell these bikes were designed with the user in mind. Unlikemany commercial “recumbent” bikes, which in fact only featuresemi-recumbent geometry, the RC Recumbent bike provides a preciserecumbent pedal to seat ratio allowing for higher energy output and SPRING 2017 | 7

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WAT T S N E X T.RECYCLED. RENEWABLE. REMARKABLE. CUT THE CORD THE DOUBLE TAKE WASTEFULL Movement is energy. No other We’ve all done it: Taken that immediate At SportsArt, sustainability extends company on the planet has done second glance at something undeniably well beyond just our technology. more to innovate the capture of In addition to providing this energy than SportsArt, and beautiful. In coming up with a design focused on a ‘less is more’ approach, self-powered and energy-producing we’ve only just begun. We’re products, 77% of the plastics usedintroducing two new revolutionary we’ve created a brand new look that’s sure to turn some heads. in our new designs come from models to the ECO-POWR™ line, Form doesn’t just meet function, it recycled materials. We’re walkingincluding a self-powered treadmill. embraces it in our most stunning and inviting treadmill design suitable the walk when it comes to and adaptable to any environment. helping to build a better world.1.800.709.1400 | GOSPORTSART.COM

Introducing the new Stealth Series from PromaximaT he Stealth Series from Promaxima offers a new line STLE-057 Leg Press – No gym is complete without a leg of selectorized equipment built with the latest design press. The STLE 057 offers horizontal movement for a muchadvancements in the industry. Our design team focused on safer and efficient leg workout compared to squats. The paddedreplicating exercise motions that have long been a staple of back rest ensures proper positioning and greatly reduces strainstrength and conditioning training and improving on them. on the back and spine while working out. A wide foot platformThe bio-mechanically accurate movements ensure proper allows for several different leg workouts, including quadriceps,form and efficiently maximize your workout. Our design hams, glutes and calves. The STLE-057 also features a skidteam was sensitive to space constraints. Each Stealth proof rubber platform for durability and safety. Shoulder padspiece is designed to minimize the overall footprint while ensure comfort over the full range of motion. A starting rangemaximizing workout efficiency. All Stealth machines come of motion limiter is included on all leg machines, a value-addedwith standard 2” x 4” Oval 11 Gauge tubing for long life and safety feature only from Promaxima.modern aesthetics. The weight stacks are fully enclosed insteel shrouds for the user and non-user’s safety. The rearshroud is removable to allow for maintenance and guiderod cleaning. The ease of egress and ingress has beenthoughtfully designed for the safety and comfort of theuser’s experience. Gas springs have been included for aone-handed seat and back adjustment while also allowingthe user to stay in the machine when making adjustments.As an added option the new design also comes with built-in5 and 10 lb. add on system, where applicable, operatedby a simple lever. Additionally, each axis of rotation isclearly marked with a large red cap on the axis point. Easyto read, full color instructional placards are included onevery machine. Promaxima offer a full line of selectorizedequipment in the Stealth Series, below are a few samples ofPromaxima’s most popular pieces.STLE-054 Seated Leg Curl - This gym standard offers thelatest design improvements in biomechanics. Roller pads arefully adjustable to fit any size athlete. The adjustable lap barrests on the top of the thighs to prevent the users body fromlifting out of the seated position. This isolates the quadricepsand forces the leg muscles to be used to complete the curl. Thepro-level weight stack offers 5 to 250 lbs. of resistance and canbe fitted with a quick select lever to easily add 5 or 10 lbs. tothe weight.10 NATIONAL FITNESS TRADE JOURNAL

STLE-053 Prone Leg Curl – Nothing beats a Prone Leg curl STCA-071 Combination Lat / Row – One of our most versatilefor a glute and ham workout. The new design on the old standard machines, the STCA-071 combines a seated lat pull with ahas several improvements, the first is a range of motion limiter seated row for a brutal lat workout. Quick adjust seat and chestto prevent overextension of the knee joint. The fully adjustable pad accommodate any size user. The seat has a gas springroller pad will accommodate any size user. The angled thigh pad assisted adjustment that allows the user to stay seated whileis specifically designed to pre-stretch the hamstrings, while the making adjustments. Larger grips have been added for better useroffset elbow pad ensures the upper body remains parallel. Larger comfort. The STCA-071 takes up a very small amount of spacegrips have been added for user comfort. A built-in 5 and 10 lb. compared to similar units. A 5 or 10 lb quick select lever can bequick select lever can be added to the unit. added, water bottle holder, 2”x4” oval 11 Gauge tubing and a fully enclosed weight shroud are included in this unit as well.STC-011 Converging Chest Press – Blast your pecs with theConverging Chest Press. The biomechanically accurate angledpress arms achieve full contraction across the pectoralis muscle.The full range of motion ensures a thorough and efficientworkout. Each press arm is independently activated allowing forsingle-arm chest presses for an added challenge. The adjustableseat and back accommodate any size user to set the perfectform. This powerhouse takes up an incredibly small footprintcompared to similar plate loaded or selectorized units. It also ismade of the signature 2”x4” oval tubing for strength and longlife, a fully enclosed metal weight shroud and an optional 5 or10 lb quick select lever.STS-021 Converging Overhead Press (not shown) – Similar The Stealth Series from Promaxima is designed to balancein design to the Converging Chest press, this machine’s form, function, ease of use into a sturdy and rugged piece ofindependently articulated arms give a full range of motion and equipment that takes up minimal space.set your shoulders on fire. The arms start wide then convergeas the arms are pushed upwards giving the user a great shoulder For more information about the Stealth Series or otherworkout. Again, each press arm is independently articulated and PROMAXIMA equipment, call 866.844.0153, E-mailcan be used for single arm presses for an added challenge. As [email protected] or visit us online at promaxima.com.with all Stealth series, the STS-021 has a water bottle holder,2”x4” oval 11 Gauge tubing and a metal weight shroud fullyenclosing the weight stack, along with an optional 5 or 10 lbquick select lever. SPRING 2017 | 11



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Why Choose Circuit Training for Strength Training? The Total Gym® Elevate Circuit™ is the only glideboard, the core is worked throughout all exercises. Using gravity as resistance on all the units together as a functional bodyweight resistance circuit that circuit, allows for a challenging strength-cardio-infused full body workout. works on an adjustable incline, on the market. For “The Elevate Circuit Press and Pull-up trainers have been members, it provides a full body workout in 30 great tools for our Youth who are learning to execute proper form with push and pull ups. The ability to adjust the angle of the minutes and for trainers, it offers a group training machines, allows them to progress and work through different angles building up to a full and complete range of motion,” says environment that can facilitate all levels, from Chad Prokop, Group Fitness Program Director, Mission Valley YMCA, San Diego. deconditioned to advanced, in the same session. Simple and Easy to Use Using selectorized equipment with weight stacks has always The ideal gym should attract people of all ages to exercisebeen successful for the beginner and intermediate gym-goers within their abilities in a safe and enjoyable environment.and plate loaded machines are the next step up in resistance Members need simple and intuitive equipment that isn’ttraining. But after that what comes next? There is a large gap in intimidating. Most importantly these days, equipment needsbetween the plate loaded machines and the functional cage and to provide a great workout and do it quickly, while deliveringthis gap can pose a big problem for members because they are results and providing the much sought after FUN factor.just not ready for that huge leap. With the Elevate Circuit, the user works a percentage In steps Total Gym with their Elevate Circuit which works of their own bodyweight, depending on the level of incline.the user on an incline against gravity at different levels of In a striking new matt black finish, the Circuit consistsresistance. Each unit focuses on specific muscles or groupsof muscles and because of the instability of the moving14 NATIONAL FITNESS TRADE JOURNAL

of the Press, Pull-up, Jump and new “Based on the number of together, allowing them to be moreto the scene, the adjustable Core and reps, it should take social in the gym setting, or a smallRow Trainers, empowering the user with approximately training program setting. Selectorizedseven new incremental levels for a more machines are very isolating andchallenging workout. 30 minutes to complete though people work out with others “The varying inclines of the the circuit and be rest in the cage, it tends to get extremely competitive. There’s nothing in themachines, as well as the countless assured, members middle—until now. For some clients,modifications for the exercises allow anymember to use them. Members comment will really feel the burn.” the Elevate Circuit is a way to engageon how smooth the machines feel and in effective bodyweight training for thehow they can actually feel their muscles first time and the airborne feeling youworking. It’s hard to cheat on any exercise, compared to other get when moving on the glideboard gives you that “wow” funassisted bodyweight machines. It’s a positive experience from experience.the beginner to the advanced exerciser,” says Lisa Switzer atthe Honda Recreation Centre, Ontario, Canada. A wise investmentEach unit in the Elevate Circuit carries its own illustrated It’s obvious that gym owners want equipment that is cost-placard which clearly shows how to perform each exercise. effective, low maintenance and helps members see greatBased on the number of reps, it should take approximately results. All pieces of the Elevate Circuit take up just30-minutes to complete the circuit and be rest assured, over 200 feet of floor space. Each piece can be used asmembers will really feel the burn. part of a circuit or individually. The equipment can be grouped together or intermixed with traditional selectorizedIdeal for Personal and Small Group Training equipment. Note that if you put the Core Trainer with anSome members prefer to have a professional correct their form ab-crunch machine, clients will quickly see which one offersrather than them just looking in a mirror and even though more diversity and quicker full-core results.the units are ergonomically designed to perform the exercise “No matter how successful a pre-sale is or how manycorrectly, the added benefit of a spotter leads to less injury. members our franchisees have at a particular club, wheneverThe Total Gym Elevate Circuit makes it easy for the trainer I visit, I always see members working out on the Total Gymto accommodate all ages and fitness levels simultaneously. The Elevate Circuit” - Matt Schultz, Vice President Franchiseunits are easily adjusted to accommodate the most high-spirited Operations, Retro Fitness, USA.athlete and the deconditioned person alike, which for the The Total Gym Elevate Circuit is aligned with what gympersonal trainer is a huge benefit that takes the guess-work owners need and for around $10,000 they can refresh theirout of complicated scheduling. And by facilitating around 90 gym with the latest equipment that is guaranteed to drive salesexercises, from basic to challenging including plyometric, the and member retention, while satisfying members’ needs forclient is fully engaged time after time. functional training that’s fun and engaging.Did we mention the fun factor? To learn more about the Elevate Circuit, contact Ralph atAnother positive experience factor involves the circuit part [email protected] | 858 764 0078.of exercising with the Elevate Circuit – it brings people SPRING 2017 | 15

According to their recent industry survey, ACSM has officially named 2017 theyear of wearable technology for the second year running. Contact MYZONE® tolearn how gamification can lengthen member retention and drive ROI byincreasing new member engagement in the first 90 days.

Check Out OurWebsite Gains Visit the Brand New PRIMEfitnessUSA.com Today! • NEW Online Store • Product and Training Videos • SmartStrengthTM Technology Explained • Customer Testimonials • Much MoreGet 10% OFF your online purchase with the PROMO CODE: NEWPRIME17855.269.4378 • PrimeFitnessUSA.com • [email protected] IN THE U.S.A. ©2015 Specialty Fitness Systems, LLC. Machine images represent products at the time of printing. Future specifications are subject to change. PRIME, Evolution, Hybrid, Legacy and SmartCam are trademarks of Specialty Fitness Systems. Any use of these trademarks, without express written consent of Specialty Fitness Systems, is forbidden.

STARKBrought to you by FitExecMental, Physical,and Financial WellnessThe opportunity is simple, “Totally. Balanced. Life.” will help you maximize your workouts and your day. STARKsuccess in all three aspects is what the STARK experience ENERGY™ is an all-in-one, energy and vitamin blend that willoffers. continue to provide vitality while supplying a recovery element to boost your post workout regimen. Whether you are lookingHistory for a pre/post workout supplement or just a great sourceSTARK was born a few years prior to the company’s official of energy and wellness, STARK ENERGY™ is the answer.launch in January 2016. The Proprietary blend of natural Above and beyond its proprietary pain and inflammationingredients was first developed over years of research to help formula, STARK utilizes only natural sweeteners, having onlynon-surgical patients get natural pain and inflammation relief. 10 calories and 1g of carbs STARK ENGERY is the healthyThe product was so well received its instant success motivated alternative to the big energy drink brands.us to find additional and alternative ways for people to enjoy themany benefits. This proprietary blend became the foundation of STARK ENERGY KEY INGREDIENTSthe STARK product line. Including the original STARK Energy, • GLUCOSAMINEand now STARK ADE, STARK Elite H2O and STARK Lean and A basic building block for cartilage, synovial fluid andFit meal replacements. As fitness fanatics, we know that many other connective tissue within your spine.people look for health related products and healthy alternatives • TURMERICto current daily rituals. Promotes a healthy inflammatory response and eases aches and pains. The founders of STARK and FitExec believe we are more • NIACIN B3than another health and fitness products company, we are the Helping major organ function and DNA healing.advocates to a wellness movement, emphasizing the need for • VITAMIN B6healthier choices within lifestyle decision. Brain health and conversion of carbs to glucose. • VITAMIN B12STARK ENERGY Help the body convert food into fuel for energy.This proprietary blend is packed with proven natural • POTASSIUMinflammation fighters. It contains a unique formula that Crucial for life and promotes good organ function. • PANTOTHENIC ACID Metabolizes proteins, carbs and fats. • TAURINE Skeletal muscle maintenance. • GLUCURONOLACTONE Important for connective protection (muscle fatigue). • PIPERINE Increases bioavailability and absorption by 2000%. • CAFFEINE 83mg of mild natural green tea caffeine.18 NATIONAL FITNESS TRADE JOURNAL

STARK ELITE H2O “The founders of STARK and Constant vapor distilled purity with the FitExec believe we are more perfect PH content in every bottle. than another health and fitness products company, The latest product to join the STARK we are the advocates to family is an elite alkaline water! STARK a wellness movement, again makes everyday choices better. emphasizing the need for healthier choices within Water is an essential part of living lifestyle decisions” a healthy life. True to form, STARK has taken water and made it better! Most KEY BENEFITS: everything we ingest has a natural acidic 20g Protein, 0.1g TOTAL Fat, 4g carbs, 10+ Vitamins value. This disrupts our body’s optimal pH of 7.4. An acidic body pH can make STARKADE you more susceptible to sickness, stress STARKade is the first revolutionary sports hydration drink and disease. Drinking alkaline water to hit the market in over 60 years. STARKade just turned is a naturally safe way to restore and sports hydration on its head, featuring a recovery focused replenish your natural pH. Alkaline water blend, optimal hydration and essential electrolytes. STARK’s has the ability to provide ideal body proprietary blend focuses on fighting minor inflammation function with a myriad of other health associated with exercise in addition to total joint health.benefits and superior hydration. STARK has taken the necessary Performance aided through low sugar, low calorie electrolytesteps to offer the best alkaline pH water possible. rich alternative to other sports drinks.KEY BENEFITS: Go To Market Strategy: • DECREASE ACIDITY STARK has developed a unique sales and distribution plan. Helps prevent blood pH from dropping below 6.8 to With two prongs, one through distribution partners like FitExec avoid common disease and sickness from developing. who will bring your favorite STARK products to major retail • RESTORE HYDRATION and gyms for your convenience, and two, through our Social Alkaline micro-cluster water has smaller water molecules franchise affiliate program. The social franchise affiliate making absorption faster and greater. program utilizes each individual’s ties to today’s social media. • PROMOTES HEALTHY IMMUNE SYSTEM FUNCTIONS Knowing that each person today is connected to thousands of • VAPOR DISTILLED HYDRATION others directly and tens of thousands indirectly through our • DAILY FUNCTION online networks we encourage all interested parties from fitness pH enhanced water increases blood oxygenation for more professionals, trainers and health conscious people who want energized daily function and exercise. to spread knowledge about a healthy living style to join and • ANTIOXIDANTS become an affiliate today. It is a great way to make some extra Alkaline enhanced water is high in antioxidants. cash and get discounts on STARK Products.STARK LEAN & FIT You can find more information on how to sign up andA meal replacement with a purpose. The only meal replacement purchase at www.TeamFitExec.com or email us atoffering a minor inflammation fighting, joint health supplement [email protected] its kind available. A BETTER BODY is the start to A BETTERLIFE. This low calorie, all-inclusive nutritional shake enhancedwith our health first proprietary blend has received a 98/100rating in an independent review. Earning the moniker “My NewFavorite Protein, period!” By the reviewer SPRING 2017 | 19

The Core of Good Health follow us on: call for details 1-866-219-5335 • outside the U.S. 1-908-879-2713 www.theabscompany.com The Abs Company, P. O. Box 9 Chester, NJ 07930 Patent and trademark information available upon request. © 2016 The Abs Company



A New HIIT Experiencewith Next Level Training fromTRUE Fitness The side-to-side motion of the Traverse works more muscles than a TRUE Fitness expanded its presence at traditional elliptical, allowing the user to simultaneously target front 2017 IHRSA tradeshow with the launch and back leg muscles as well as the inner/outer thighs and core. The of Next Level Training. Next Level Training Spectrum Elliptical combines the motions of a stepper, elliptical, and combines TRUE’s exclusive HIT Series runner to create a high intensity workout on a variety of muscle groups Cardio equipment and Composite Strength in one cardio session. The Alpine Runner Incline Trainer treadmill is with TRUE trainer created workouts the ultimate in incline training with an incline range of negative 3% to create a HIIT exercise experience to 30% and proven to burn more calories than the average treadmill. that will bring a new level of intensity With the Monument Workouts guided training program, users can climb world-renowned landmarks from the St. Louis Arch to the Eiffel to gym facilities. Tower without leaving the gym. Whether lateral motion, adjustable step or high incline training, TRUE’s HIT Cardio Series has a piece of “We saw the need to provide our customers with an approach equipment to satisfy each user’s high intensity needs.to High Intensity Interval Training by incorporating our cardio andstrength machines” says Matt Hacker, TRUE’s Composite Strength series includes the Full Body Press,Vice President and Chief Sales Officer of Glute Press, and Ab Crunch/Back Row. All three pieces provide a fullTRUE. “With the increasing popularity of body strength workout and are the first of their kind in the fitnessgroup training, Next Level Training is our industry. These pieces activate more skeletal musculature than anyway of offering a creative fitness solution other strength machine and can strengthen muscles faster than everfor our customers utilizing cardio and before while burning calories faster as well. Patented technology ofstrength machines.” the Composite Strength machines allows users to simultaneously The Next Level Training programincorporates pieces from both the HITCardio Series and the Composite StrengthSeries. Each piece separately magnifiesworkouts, but together they offer a uniqueHIIT and strength experience. The HIT Cardio Series includesthe Alpine Runner Incline Trainer,Traverse Lateral Trainer, and SpectrumElliptical. Already designed to provideHigh Intensity Training workouts, theHIT Cardio Series provides users withsweat-breaking cardio workouts in lesstime than traditional cardio machines.TRUE Trainer Collyn Boedeker with the Traverse Lateral Trainer and Ab Crunch/Back Row Composite machine.22 NATIONAL FITNESS TRADE JOURNAL

TRUE Trainer Mike Grillo with the Glute Press Composite Jamie Driemeier, a TRUE Trainer, using the Alpine Runnermachine. Incline Trainer for her Pump Up the Volume” Workout.exercise both the upper and lower body while conditioning the core. to the full piece workouts, Cardio-Strength partner workouts are alsoEach machine fits all size users with minimal adjustments and are available. Each workout features one piece each of HIT Cardio andmaintenance free with super duty construction. Composite Strength Composite strength, purposely paired to provide an overall bodyequipment bridges this gap between novices and professional athletes workout with an additional focus on a specific body area.with light starting weights while maintaining the capability to loadenough weight to push even the best athletes to their limits. “We designed many of the Next Level Training programs with the everyday-gym-goer in mind. We kept them short and simple, but they’ll The Next Level Training workouts were designed by TRUE Trainers be able to achieve results quickly and stay motivated,” says Boedeker.Mike Grillo, Jamie Driemeier, and Collyn Boedeker. TRUE Trainers Boedeker has been training for over 2 years and was inspired to pursueconnect and engage with customers and users with their training tips, a career in fitness when diagnosed with scoliosis.guidelines, and workouts. One of Grillo’s workouts, the “Butt Buster”, is designed to “The Next Level Training was designed to support trainers and target the glutes/upper legs area for intermediate to advancedfacilities looking to deliver a unique small group training experience trainees with the Spectrum and Glute Press. The “HardCoreby incorporating existing machines on their floor,” says Mike Grillo, Sculptor”, another Next Level Training workout put together bywho also provides training and education to other gym facilities and Boedeker, focuses on strengthening the core on the Ab Crunch/personal trainers. “This allows the facility to offer products that Back Row all while reaping the cardiovascular benefits of Highprovide benefits on their own, but also offer small group classes Intensity Interval Training on the Traverse.featuring the same machines. Driemeier created the “Pump Up the Volume” Workout featuring The programs designed by Grillo, Driemeier, and Boedeker consist the Alpine Runner and Full Body Press. “I love this one because itof workouts featuring short periods of intense cardio on a HIT Cardio elevates my heart rate quickly and I feel my body working hard withmachine followed by active rest on a Composite Strength machine. Each every step on the Alpine Runner. Supersetting this type of treadmillround only takes about 10 minutes from start to finish and is designed to with the Full Body Press is a killer workout and keeps my heart rateboost energy, reduce body fat and promote lean muscle. The participant in a fat burning zone the whole workout!,” says Driemeier, who has acan choose to do 2-4 rounds, depending on their physical ability and bachelor’s degree in Exercise Science.how much time they want to dedicate to the workout. To learn more about the Next Level Training workouts and In the perfect set-up, all six pieces of the HIT Cardio and TRUE Trainers, HIT Cardio Series, and Composite StrengthComposite Strength would be utilized and used for the small group Series visit www.truefitness.com or call 1-800-426-6570.training program. Several workouts are available for this ideal situation,but TRUE understands that floor space may be limited, so in addition SPRING 2017 | 23

Listen to TV Audio 3 Listen to TV Audio 5 Download AudioFetch App Download AudioFetch AppGoogle Play® or Apple Itunes® Google Play® or Apple Itunes® Listen to TV Audio 4 Download AudioFetch App Google Play® or Apple Itunes®POST YOUR LOGO BROADCAST TV AUDIO TO APPLEORADVERTISE HERE & ANDROID SMARTPHONES. Broadcast real time audio from TVs installed throughout your facility to Apple and Android devices. Users download the FREE AudioFetch app at iTunes or Google Play. You can post your logo or advertise on the app at no additional cost. NO MONTHLY FEES!ELIMINATE CABLE,SATELLITE & IPTV REMOTECONTROLS WITH CAB.Use existing controls on cardio equipment tocontrol personal viewing screens and/or ANYCable, Satellite or IPTV set top box without thebattery operated remote control.Broadcastvision first offered a solution for settop box control in 2011 and is the clear-cutmarket leader in this technology. Call or email us today for more information: 888.330.4283 (4BVE) [email protected]

ChaPlleOngWe yoEur RlimiUts. PPrepare Faster, Perform Better, Recover QuickerPower Plate® has the versatility to be used by every member, every visit. As movement preparation, itincreases flexibility, range of motion, circulation, and warms muscles to prevent injury. Integrated within aworkout, Power Plate enhances performance by activating a larger percentage of muscle fibers andincreases metabolic demand. Post workout, use Power Plate for recovery and massage to decrease painand relieve soft tissue tightness. Call today to learn more 877-87-PLATE powerplate.com

Powerblock Offers With five models to choose from there is a PowerBlockBig Power In a commercial dumbbell size for every strength trainingSmall Space… application, from group training classes to NFL strength rooms. PowerBlock commercial dumbbells are available in thePowerBlock® commercial dumbbells could following sizes: 4-32, 10-50, 5-90, 12.5-125 and 12.5-175be the solution if you have a space problem pounds per hand. Models 50 pounds and up come with ain your facility. It’s always a challenge trying to stand. Stands take up less than 2 square feet of space. Thekeep up with the latest equipment demanded 50 and 90 pound sets also have an optional kettle bell handleby users and where do you put it? PowerBlock that allows you to do kettle bell movements with the weightcommercial dumbbells can replace up to 22 stack from the dumbbells, just switch the handle. PowerBlockpairs of dumbbells, or over 4000 pounds of dumbbells are engineered for maximum balance and control.free weights in less than 2 square feet and at You use a selector pin much like a weight stack machine toa fraction of the cost of traditional dumbbells. change weights in seconds within the weight range of the model being used. Dumbbells continue to be a staple in strength training and are one of the most versatile strength training tools ever developed. Dumbbells allow the user to work his or her entire body without the restrictions of set movement planes that machines or even bars have. Dumbbells can be used to mimic real world movements making them ideal for functional training. With kettlebells continuing to be popular in all realms of strength training, we have a new PowerBlock Adjustable Kettlebell. Our engineers set out to make the most ergonomic adjustable kettlebell ever. Mission accomplished!PowerBlock was at the Cotton Bowl this past college season in the players gym with custom stands partnering withSamson Strength Equipment as they had been contracted to outfit the gym.26 NATIONAL FITNESS TRADE JOURNAL

The contour of the shell provides exceptional comfort in EXOS has supported; 2014 World Cup champions –all orientations. By optimizing the positions of the center of Germany, 90 plus medalists from the last two summer Olympicsmass in relation to the selected weights, excellent balance and and 675 NFL Draft picks, including 134 first round picks.stability enable constant control and consistent rotation makingthe product easy and safe to use for athletes of all levels. The Over 1.2 million people use EXOS on a daily basis to “getnew PowerBlock Adjustable Kettlebell feels like a solid iron better.” EXOS comes from the word “exosphere,” the highestkettlebell but with all the advantages of adjustability. level of the atmosphere. It’s about performing at a higher level. “EXOS is a human performance company, we help people reach The new PowerBlock Adjustable Kettlebell offers the 4 higher and achieve more,” stated Dan Cowen, brand managermost popular traditional kettlebell weight increments of 8, 10, for EXOS.12 and 16 kg (18, 22, 26 and 35 lbs). Both shell and innerweights are all steel construction. A steel selection pin with Why human performance? Cowen answered “We startedmagnetic lock is used to adjust weights in seconds. The super EXOS in the late ’90s with the belief that human performancecompact design is just 5.75”L x 4.25”W x 10”H. is for all of us. We felt strongly about this but weren’t yet sure how to impact the most people. Rather than confining ourselves PowerBlock was founded in 1991, and was to established industries such as health care, corporate invented as a way to have racks of dumbbells wellness, and sports performance, we’re interested in putting at home without the space required and people in the best position to take control of their health so inherent cost of traditional dumbbells. they can succeed at anything. That’s why we’ve created a The first PowerBlocks were sold in 1993, platform for achievement that any organization can use to help primarily in specialty fitness stores. all its people reach their potential. After all, the well-being and Sometime in the late 90’s, “beefed performance of every person on a team are vital to its success. up” double welded models were manufactured and the commercial We believe taking control of personal health and PowerBlock’s were born. With performance is a universal challenge. No matter your profession, the advent of the third generation from software engineer to sports star, you want to improve every Urethane Series PowerBlocks, the day — and not just at work. Performance is about achieving commercial PowerBlocks were what matters to you, and that’s what matters to us.” changed to Urethane and utilize the benefits of the “flex technology” along with In many of the corporate wellness facilities that partner with added features including optional custom EXOS, there are custom stands with exercise ball mounts and computer/TV monitors to store PowerBlocks. These were customdecals in school/team colors and logos. made by PowerBlock for EXOS. Sport specific/human performance training facilities have PowerBlock is proud to be a vendor/partner with EXOS and wishes them continued success in the future.become very popular and PowerBlock works particularly wellin this environment as they often times set up their programs To see how PowerBlock can help you maximize the use ofin work stations type set up with a “rack” of PowerBlocks at or your space call 507-451-5152 (Toll Free: 877-316-9853),between each of the power racks. One of the pioneers in this e-mail [email protected], or visit www.powerblock.com.industry is EXOS. EXOS is a leader in the field of human performance, acategory it created more than 15 years ago. Today, EXOSemploys more than 3,500 people in over 400 locationsworldwide. With award-winning facilities, technology, andservices, EXOS helps people take control of their health andperformance so they can achieve what matters most to them.EXOS is trusted by hundreds of clients, including one-quarterof Fortune 100 companies, world champions in sports, andleaders in health care, military, and community organizations. SPRING 2017 | 27

Extend the life of Order parts on theyour out-of-warranty fly and get repairfitness equipment. help in the field at www.gympart.com!National Gym Supply is yournumber one source for:n More than 20,000 OEM and aftermarket replacement parts, in stock with same-day shipping.n Cost-saving repair service for broken TVs, electronics, monitors and motors.n Replacement cables for strength equipment — available stock sizes or made-to-order.n Cash In Your Cores! Earn cash or store credit for your non-working electronics and motors.n Optimized, mobile site with a full library of free manuals, schematics, and how-to’s for in-field repairs.Request a free print catalog online!www.gympart.com |W1W-8W0.0G-YGMYPMAPRATR.TCOM | 1-800-GYMPART



Order Today. Get itin 10 Days or Less!Green Series Fitness continues tochange how the industry does business.It’s no secret that the fitness industry has struggled inside salesto deliver great products without sacrificing great representativescustomer service. Four to six weeks lead times who answer the phonesor longer on equipment and parts have and respond quickly andbecome the norm. Returned phone calls knowledgeably. Equipment and parts are shipped out in hoursand emails can take days and on-hold rather than days, weeks or even months. And service and repairtimes with customer service can seem like advice is provided by experienced technicians who won’t leavean eternity. Fortunately, there is a relatively you waiting for answers.small, but quickly growing company based in It’s this rare combination that is driving double-digit salesFort Wayne, Indiana that is changing the game. growth for this privately-held company that was unknown a few years ago. Green Series Fitness, with its focus on delivering an As a testament to leading the industry in freight and unmatched customer experience, delivery times, Green Series Fitness proudly announced the is reinventing how the industry does 10 Days or Less! commitment earlier this year. “We cannot business. Over the past four years, out-spend or out-market the bigger players, but we can certainly out-service and out-hustle them,” stated Kevin Feldman, VP Green Series Fitness has of Sales & Marketing. “Our commitment to 10 Days or Less is made significant further proof of our ability to provide the shortest lead times in investments in the industry. If it’s in stock, you’ll have it within 10 days or less.” state-of-the-art t e c h n o l o g y, The Green Series service-first business model was not experienced by accident. “Most everyone in our industry offers solid people, product equipment,” states Feldman. “But very few are able to match research and design, their offerings with a high level of customer support. They invest a ton of money on product development and marketing and and the largest U.S. yet, often fall short on meeting customer service expectations. based inventory of equipment and parts. Additionally, in 2014, the company moved into a larger 70,000-square- foot global distribution center and corporate headquarters, allowing for greater efficiencies, communication and collaboration among our team members. You’ll experience it the first time you call — customer service and30 NATIONAL FITNESS TRADE JOURNAL

Our commitment to delivering great Catalyst Fitness partneredproducts, along with the most with Green Series Fitnessresponsive service and support,truly sets us apart.” to equip their newest location. Military bases, healthclubs, colleges and programming thatuniversities, high adds significantschools, rec centers costs to the productsand others are choosing and frequently goesto partner with us unused.because Green SeriesFitness delivers. Jason The 8000 treadmillMinich, owner of Catalyst embodies the GreenFitness, agrees, “Hands Series principals and is adown, the most customer- rising star in the premiumfocused fitness equipment full commercial market.company in the industry. We Introduced in 2015, the 8000recently opened a new club and had a was designed for durability, ease-of-tight timeline. Green Series Fitness stepped use, serviceability and the lowest total costup and made sure everything was delivered on-time of ownership. Featuring the most efficient AC driveand on-budget. My members love the equipment and I could not systems, 19” LEDs or touchscreens with Wi-Fi, embeddedhave asked for a better, more responsive partner.” TVs, scenic forward motion videos, the highest quality belts, patented quick speed and incline paddles, the 8000 deliversGreen Series Family of Cardio Equipment an uncompromising user experience. Ultimately, it’s about performance and long-term reliability.Green Series Fitness provides a complete family of commercial All Green Series products, from the new 8000 treadmills tocardio products consisting of treadmills, ellipticals, recumbent our light commercial 6000 line-up, are manufactured usingbikes, upright bikes and indoor cycles. Every Green Series the newest technologies and rigorous quality control standards.piece is built with commercial-grade components and designed Robotic welders, atmosphere-controlled quiet rooms andto endure the most demanding environments. You won’t find computerized powder-coating processes ensure consistentany made for residential, yet warrantied for commercial use, quality throughout every Green Series piece. And finally, uponproducts at Green Series Fitness. completion, every Green Series unit is assembled and tested at the factory prior to delivery. It’s this relentless pursuit of While other cardio equipment manufacturers tend to focus providing the best overall customer experience that is drivingon integrating cutting-edge technology with their products, the team at Green Series Fitness.Green Series Fitness is taking a somewhat different path. Our “Changing the way the industry does business” is moregoal is not to create the most advanced or feature-rich cardio than just a catchy slogan. It’s a commitment by everyone in thelines on the planet. Rather, we remain focused on delivering company to provide each customer with the best products, whenthe best overall value and lowest total cost of ownership. That needed, at the best overall value.means committing our resources to developing products that areincredibly durable, efficient, easy-to-use and affordable, while Discover Green Series at various tradeshows this year orproviding unparalleled customer service and support. At the online at GreenSeriesFitness.com. Call 800.862.1509, orsame time, we recognize the importance of staying current with email [email protected] for more information.the latest technology and advancements—we just prefer to doso without overwhelming users with intimidating or cumbersome SPRING 2017 | 31





Entertainment No Longer Restricted To CardioArea With New Technology From BroadcastvisionAs a follow-up to last year’s well-received Express provides plug-n-play audio from TV’s, Grouparticle, we are pleased to announce the X studios, digital signage, music, and more.AudioFetch platform now includes theAudioFetch Express. AudioFetch Express Fetch Express works seamlessly within the popular AudioFetchexpands local-audio-to-smartphone platform to easily add audio channels.entertainment options through-out fitnessfacilities. Overhead TVs are more affordable than ever and add atmosphere to a club. The AudioFetch Express accommodates The new AudioFetch Express, from Broadcastvision exercisers with TV audio in the weight, stretching, and receptionEntertainment, broadcasts audio wirelessly from any audio areas direct to their smartphones through the free, easy-to-usesource to smartphones using the free AudioFetch App. The AudioFetch App. Even the biggest technophobe will appreciateFetch Express provides plug-n-play audio from TVs, Group the simple channel-change swipe-controls and volume bar slider.X studios, digital signage, in-house music, and more. The Facility manager’s love the ease-of-installation, since AudioFetch Express has integrated Wi-Fi and can wirelessly connect all the TVs within the AudioFetch system. Club managers customize the App with their logo, announcements, schedules, and promotional information for free. Ad content can link to a website, phone number, e-mail, or all three. An34 NATIONAL FITNESS TRADE JOURNAL

additional benefit providing ease-of-installation Express interfaces with any audio deviceis that AudioFetch Express accepts 3 audio that has audio out.input types—analog, optical, or digital coax—and is powered from the TV USB port or a classes but do not want to spend the resources tostandard outlet. AudioFetch operates with, or properly soundproof the space. With the Express,replaces, existing Broadcastvision, Cardiotheater, class members listen to the instructor withCardiovision, and MYE Entertainment 900MHz background music on their personal smartphonesor FM systems, and interfaces with the facilities so there is no sound that would disturb members,existing WiFi network. AudioFetch employs or other classes.a microprocessor for every audio source toefficiently scale the number of channels to The digital signage industry is embracingeliminate latency issues. Other systems typically AudioFetch Express. Historically, digital signageuse central processing computers that can bog applications have been visual only. AudioFetchdown as channels are added. Express now gives digital signage the ability to send audio from the monitor, attracting moreCustomer Feedback eyes and ears to digital signage “infotainment.” Because of this interest, Broadcastvision Entertainment launched• The Champions Health and Fitness staff and members love a new digital signage platform packaged with the Express. The AudioFetch App integrates easily into existing apps.AudioFetch. It worked flawlessly from the get-go and all we hear Free, comprehensive, customer-specific usage reports maximize the free App ad space as a great revenue and marketing stream.is positive feedback from the users. Greg L – Owner The AudioFetch App works with virtually all Apple and Android phones and tablets. App developers continuously update the• The verdict on AudioFetch is it has negated the need AudioFetch App in the Apple and Google App stores at no cost to the exerciser or club owner. Users open the AudioFetch Appto further consider other systems we reviewed because and then swipe to select the desired audio channel. AudioFetch has no knobs or buttons and provides a seamless “plug-and-they don’t even come close. This is very good gear play” user experience. AudioFetch customers receive for free all required cables and marketing material, including cardio clings,for a good price. Tom Moon – Sales table tents, and entrance signage promoting AudioFetch.Engineer / Audio Visual Expert AudioFetch is a pioneer, and industry leader, in the local- audio-to-smartphones segment. Customers can be assured• AudioFetch was easy to install myself. that AudioFetch technology is well supported as the newest entity with-in the Broadcastvision family of brands.They provided all the cables and the system Broadcastvision sales and support personnel arereally is plug-n-play. The customer support available at 888.330.4BVE (4283) x 1 or sales@ broadcastvision.com. Mention National Fitness Tradeeven included the necessary splitter cables to Journal by April 30th and receive additional discounts or a free 30-day demo of the system.keep my existing cardiotheater-style systemfunctional while adding AudioFetch. JoeWirkus – Owner / Supreme Health AudioFetch Express is also theperfect solution for Group X classes. WithAudioFetch Express, class members listento the instructor and motivating music ontheir smartphones so the sound will notdisturb other members, or classes. Manyfacilities are expanding their Group X Single channel AudioFetch Express has built-in WiFi. SPRING 2017 | 35

Automate facility and class scheduling, Consolidate all of your revenue sources Create custom membership plans, man-eliminate double bookings, and allow staff into one system to efficiently track the sale age contracts and renewals, track activeto quickly search for available dates, rooms, of packages, memberships, point of sale members, and automate the collection ofand trainers in real-time. items and more. membership dues.Improve efficiency of staff and trainers by Enhance the overall client experience by Develop new customer relationships usingautomating scheduling, commissions, providing members with a branded smart- targeted marketing campaigns and engagepayroll, tracking of hourly wages, reporting phone app and online access to class current clients with special promotions andand more. schedules, bookings and bill pay. session reminders.Ensure your customers’ data is safe, their Simplify payment processing with our Avoid the risks, costs and complexitiesinteractions are secure, and your business preferred partner Constellation Payments. of traditional software with our web-basedis protected with our PCI DSS Level 1 certi- Constellation will negotiate the best possi- solution and affordable monthly pricing.fied software. ble rates for your business.Begin a Free Trial Today! · 866.498.3279 · www.ezfacility.com /ezfacility @ezfacility /ezfacility

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MYZONE: Helping make your club ‘THE’ ClubIs your club, THE club? In other words, does Introducing a wearable technology, such as MYZONE,your club stand out from others in your market? during the sales tour will allow your potential member to seeIf you had to think about that, it’s time to he/she can accurately track his/her workouts in real timeconsider what drives members to your club within your facility. The potential member can watch as otherand make your club ‘THE’ club of your area. MYZONE users monitor their workouts through MYZONE tiles displayed on a TV within the facility. MYZONE also When a potential member walks through your club’s doors, allows users to set goals, compete with friends using thethey want to see everything your club has to offer. You may be MYZONE Effort Point or MEPs system, and connect with otherable to tell them how advanced your trainers are or how many gym-goers. These features translate to the core benefit ofgroup exercise classes you offer, but keep this in mind, they exercise adherence, which leads to the value of results.heard the same spiel from the club owner down the street.Remember while they’re there something must catch their eye. This technology will help you plant a seed in the potentialThis is where wearable technology comes into play. members mind as to what makes your club ‘THE’ club in your area. You have conveyed to the potential member that he/she is not just buying a gym membership, rather he/she is buying a membership he/she will use. As they say, “if you adhere to an exercise routine, the results will take care of themselves.” Before the member leaves, he/she will be asking “where do I sign up?” Congratulations, that potential member has chosen your club as ‘THE’ club. Now it’s time to talk about membership packages. Here at MYZONE, we encourage clubs to bake MYZONE into premium packages along with training and other value adds. The premium package would offer the member a 30-day money back guarantee if he/she does not like the MYZONE belt and a ‘quick start’ incentive, where the member would be rewarded with $100 worth of paid programming if he/she earns 1300 MYZONE Effort Points or MEPs in the fitness 30 days. Next it’s time to onboard that new member, a process just as important as recruitment. Keep in mind the first 45 days are the most important window of opportunity to engage new members. If a new member joins a club on impulse and is not onboarded properly, he/she will leave your club as fast as they signed up. We encourage clubs to offer a fitness assessment to the potential new member. This will not only allow the member to learn the areas in which he/she needs improvement, but it is also a time to showcase the value of wearable technology. If a38 NATIONAL FITNESS TRADE JOURNAL

member shows up to a fitness assessment without a MYZONE allows members to sign up for a specific goal and competebelt or wearable technology, this is an opportunity to sell them with others within the club. For example, a member can signthe value of it. You can do this by utilizing a demonstration up for the ‘health hurdle’ category which encourages users tobelt. obtain the World Health Organizations Guidelines for PhysicalAt MYZONE, we recommend personal trainers start their Activity recommendation of obtaining at least 150 minutes ofmembers’ fitness assessment by walking them through each moderate physical activity or 75 minutes of vigorous physicalMYZONE zone on a piece of cardio equipment. This will allow activity per week. This equates to 1300 MYZONE Effort Pointsthe member to see the difference between working out in or MEPs. We would encourage clubs to offer a prize eachthe moderate zones (green and blue) and the vigorous zones month to the winner of each category.(yellow and red). Then, we would encourage personal trainers In addition to the Honor Board, we encourage clubs toto perform a heart rate recovery test over the course of 1 create monthly themed challenges to engage its membersminute with their member. During this time the trainer can and encourage the sales of belts. Our research has shownexplain the benefit of heart health and how MYZONE allows members exercise an average of 80% more during a 5you to track your heart health over time. The member will soon week MYZONE Challenge than the same period before orrealize the motivation and coaching value the MYZONE system afterwards. It is key to keep these challenges inclusive, so that MONTHLY no member is discouraged HONOR BOARD by the highly active “over achiever” member of the club. You can do this by rewardingTo add your name to the honor board each month, simply purchase a MYZONE Physical Activity Belt and get active inside or outside the club. Your position on the board participants with raffle tickets will be determined by the number of MYZONE Effort Points (MEPs) you earn. It’s easy to play, you just have to put in the effort!The Health Hurdle Basic 2k Intermediate 3k Performance 4k throughout the challenge. Each raffle ticket will be entered in a drawing to win a grand prize. The prize for the challenge could be a prime opportunity to highlight the programs and services at the club. For example, each raffleYou earn this ribbon if you produce greater than 1300 MEPs per month. This is You earn this ribbon if you produce greater than 2000 MEPs per month – the You earn this ribbon if you produce greater than 3000 MEPs per month – the You earn this ribbon if you produce greater than 4000 MEPs per month – the ticket the member earnsin line with the World Health Organization’s guidelines for physical activity. effort required for basic fitness. effort required for intermediate fitness effort required for advanced fitness is entered in to win a free month of personal training. NOTE: these categories are designed to provide a general idea around workload requirement. Please check with your doctor or trainer before undertaking such challenges. EFFORT REWARDED.offers. Now you’ve successfully moved that member from a With the fitness industry becoming more competitive eachbasic vanilla membership to a premium membership. day, what makes your club stand out? By offering wearableEven though you’ve successfully sold the new member technology and implementing a strong membership onboardingon your higher yielding membership, you must continue to process, you can expect your club to become ‘THE’ club inkeep the member engaged during the onboarding stage. At your area.MYZONE, we recommend creating a monthly honor board. Theprimary aim of the MYZONE Honor Board is to leverage the For more information about MYZONE please contactthree concepts of member engagement: personal goal setting, Grace Kerr MS, MYZONE Sales Associate atsocial accountability and gamification. The honor board [email protected]. SPRING 2017 | 39



LOVE ITS ENERGYMagnetic resistance provides twentylevels of smooth frictionless resistance,plus a self-generated LCD console.LOVE HOW IT FEELSPatented \"micro adjustments\" onthe seat and handle bars provide aperfect fit. Carbon blue belt has thefeel of a road racing bike with no beltmaintenance required.LOVE HOW IT COMMUNICATESMotivating console readouts includingwatts, distance, time, cadence, heartrate, resistance level and the patentedCaloriePump™. Accumulate yourinformation over time on the HOISTBikes app via Bluetooth.LOVE HOW IT MOVESThis is how we roll. No more straining totip the bike and slamming it to the floor!Just step on the Lock N Roll™ pedal andglide the bike around the room.LOVE HOW IT LOOKSThe iconic HOIST® LeMond® Series X-framewith protective covers, repels sweat andprevents cleat scratching on the frame. www.hoistfitness.com

The Ventriloquist, The Magician,and The Right Magic of Your Business IdentityManager, Director, Leader. These are some It may not seem obvious, but these moments happentitles you’ve earned before becoming the constantly in the digital landscape between some of the largestbusiness owner. As the business owner, you businesses in the world, and while it may not take them down,have effectively attained the right to control it can devastate any client’s trust and provide competitors theyour business identity, and every business perfect advantages they desire.owner of course, should have control. So how do you avoid this potential nightmare? Not by deleting all your social media and hiding under your desk. The first step is to forget The Ventriloquist and embrace an open identity by understanding The Magician. The funny thing is, though, clients want control too and Detail Your Presentationin today’s digital environment there are many ways to pull off Think of The Magician and how they interact with their selectthe ‘ol smoke and mirrors trick to keep clients happy while still members of the audience. They always ask and encourageguiding the identity of your business. before they illuminate. But this is where we should stop. You may be skeptical of this comparison because when we think of a magician, we may think “fake” and “fooling the A big aspect of your business identity is its relationship audience,” but if that’s really the essence of a magician thenwith your clients. Tricks should never be an approach to any why are magic shows still popular? This is where a positiverelationship nor the start of an honest business. It should also relationship comes into play. The magician dazzles and inspires,never become a last resort for any matter of business because teaching their audiences to share in the wonderment of thethen the business identity turns into The Ventriloquist, making experience the same as they do. What business wouldn’t want toclients “believe they are in charge” when they’re actually the do the same?dummy, thus increasing the risk of a fallout. The Magician knows everything about presentation, and Building upon a misunderstanding of identity puts the the best way to ensure a good presentation is communityrelationship at a much higher risk. Yahoo, for example, involvement. It takes questions, encouragement, and education.was met with a major lawsuit in 2016 due to a major The major functions that encourage the sharing of an identity.communication delay regarding hacked user accounts andstolen information. Naturally, Yahoo was able to bounce back So let’s step away from The Magician analogy a bit andbut in the personal case of customer identity, the scrape on into your shoes. You’re about to meet a client on their firstthe relationship remains. day at the gym. Already you made the right move by being present, effectively giving your business the most human distinctiveness possible. Your goals are simple: Encourage, Inquire and Educate. Note that the recipient must be within a solid level of comfort to ensure a successful flow of information to reach these goals. Share Yourself Introduce the client to your equipment. Then, walk them through and establish your knowledge…now what? This is precisely what shouldn’t be on your mind, as one of the biggest keys to settling into a relationship (magician or otherwise) is amiability. This is made possible by sharing yourself and your team. Let loose a few things about what makes you you and have your team do the42 NATIONAL FITNESS TRADE JOURNAL

same. It can be something as little as your favorite meal or color. The Grand FinaleWhen the client sees positive energy from your workplace they Now your clients know you and youare more willing to express themselves and more likely to share know your clients—here, you wantyour business on social media. Even in professions as vital to our to stay in constant communication.health as doctors—it is the ones who are friendly and open that One impressive way to stay in touchare more likely to secure a new patient. is by announcing your own branded mobile app, which EZFacility canBecome The Role Model ensure. EZFacility’s Branded AppOf course, a smiling face and positive body language aren’t allows the purest form of mobile communication betweenthe only actions that will seal the deal of a lasting consumer both your audience and business that you have successfullyrelationship. Clients desire transparency and while a magician built upon. Clients can sign up to a class while they’re takingnever reveals their trade, they do affirm what the results will a walk and you can send alert notifications while you are onbe (rabbit out of the hat, disappearing act) and establish fast your walk! Your clients already have a connection with you andconnections through genuine curiosity of their participants. The by enhancing that connection through EZFacility’s Brandedmost exuberant of magicians can’t wow their audiences if they Mobile App, your clients will not only be instantly moredon’t know what they’re doing or understand their partner. It’s satisfied with your service but instantly happier of you and yourwhy they inquire and ask icebreakers to establish a quick bond accomplishments because at the end of every magic show, wewith their audience. The art of inquiring specifically applies to celebrate it together.your business in that you’ll need to know your client’s identitybefore presenting business features and while The Magicians For more info on how EZFacility can help, call 1-866-498-3279,bond may end after an act, your client connections sustain email [email protected], or visit www.ezfacility.com.through technology, including this one final step.Bottle and Towel Holder Members & staff love the convenience! Easy-to-reach cleaning supplies! Prevent germ and virus transmission. Most economical & eco-friendly alternative to expensive disposable wipes.Cleaning Supplies Right On The Equipment!Call or Email forSpecial Savingson GymValets! 216-378-4298www.gymvalet.com [email protected] SPRING 2017 | 43

Premium Five-Star Tanning Tanning from a Increase Membership, Stand-Up More Bottom Line Profits Kind of • HEX originated vertical tanning inCompany! 1979 and remains the global leader today • UL listed tanning system with the highest consumer safety rating • Only HEX utilizes green materials in construction • Over 100 finishes available and includes an IPOD docking station and LED signage • Our patented 3 in 1 smart lamps tan the face, body and legs evenly. They also produce a persistant tan color that increases over the next 4-5 days • Only system incorporating electronic ballasts – 25% savings on electrical bills • Service is our #1 Priority. When you call HEX you are greeted by a friendly sales consultant who can answer all your questions and take care of your every need HTS 9000 with attached dressing room programmable LED display optional For more information HTS 9000 please contact us at without attached 1-800-556-3201 dressing room www.hextanning.com [email protected] HEX beds can be customized“Contraindication: This product is contraindicated for use on persons under the age of 18 years.” “Contraindication: This product must not be used if skin lesions oropen wounds are present.” “Warning: This product should not be used on individuals who have had skin cancer or have a family history of skin cancer.” “Warning:

DESIGN NO. 101 OB-20KG/OBX-20KG DESIGN NO. 125 OBS-20KG DESIGN NO. 127 OBS66 PRECISION. QUALITY. VALUE. Each club has a unique vision of how to differentiate their facility and equipment from the club down the street and across town. That’s why Ivanko Olympic bars cover the full spectrum of exercise requirements, performance levels, safety, and durability. With 195,000 - 218,000 PSI tensile strength steel so they are less likely to bend. And precision straightening for zero rotational torque in heavy lifting. What you see and feel in Ivanko Olympic bars comes from 48 years of building muscle with strong steel.P.O. Box 1470 • San Pedro, CA 90733 • USA • Phone 310.514.1155 • Fax 310.514.1363 • email [email protected] • www.ivankobarbell.com

5X in Your Business LifeBy Gary Hood, Global Fitness AssociationYou may have noticed in my past articles, I like Every business needs to be built on a solid foundation. Whensharing my experience with you, and I tell it the way you hear the word “foundation,” you probably think of the bottomit is. There is no sugar coating, only the facts to keep layer of a building or structure. But a foundation is more thanyou informed and moving ahead. that. It’s the layer from which any structure grows upward. Not laying the foundation correctly in the beginning will surely cause I’ve explained to many of our association members that being you problems down the road.in the fitness business is like playing hardball, not city leaguesoftball, where everything you do counts towards your success. We know, everyone gets excited in the beginning, wanting to get things started, ready to start making money, serving your In this issue we’ll be discussing the foundation of your clients, and living the dream. But renting space for your businessbusiness, your lease. Each year across the country, over ten and navigating a commercial lease is serious business.thousand fitness centers make an attempt to negotiate a newlease or exercise a renewal option – with several thousand club It has always been my opinion, club owners don’t get whatowners negotiating a commercial lease for the first time. Think they deserve; they get what they negotiate! Think about that forabout it. . . you wouldn’t golf for money against the clubhouse a minute.pro, so why would you negotiate your own lease against aseasoned landlord who negotiates leases every day for a living? One of the most frequently recurring problems encountered by the Global Fitness Association Team is when a client calls Fact: Our industry experienced over six hundred (600) with problems that have arisen from their lease.closures last year. That’s over fifty fitness facilities closing per So if I‘ve got your attention, and you’re ready to learn somethingmonth! We need to ask ourselves why? What are we as an industry new, then now is your chance to learn about 5X in Your Businessdoing wrong? Life when you may need Global Fitness Association to get involved with your landlord. (References and testimonials are available upon request.)FINANCING OPTIONS FOR YOUR BUSINESS SBA 7(a) CONSOLIDATION LOAN Loans range from $250,000 up to $5,000,000 Reduce your monthly payments 10% or more SBA EXPRESS WORKING CAPITAL LOAN Loan range from $20,000 up to $150,000 The business is the collateral! EQUIPMENT LEASE Leases range from $5,000 up to $1,000,000 The equipment is the collateral! CALL (800) 788-3884 FOR A NO OBLIGATION ASSESSMENT! Paul Bosley, Managing Member [email protected] www.healthclubexperts.com46 NATIONAL FITNESS TRADE JOURNAL

1. Signing a lease for the first time. Leases favor the landlord, and 4. Challenging business climate? Has the economy forced you toyour lawyer will check only the legality of the lease, making sure be late on your payments? Is your landlord growing impatient andthat the legal terms are correct, etc. And that’s what they are preparing to evict you? Once again, we’re here to help. Whilesupposed to do. But you can do better, a lot better. We will show showing you how to successfully negotiate with your landlord, we’llyou how to negotiate the best lease terms. We have been providing put your mind at ease with our proven strategies and techniques.this service to club owners for over 35 years. If we don’t save youmoney and reduce your risk, then you don’t pay us. We have a 5. Contemplating closing your business and throwing in the towel!100% money-back guarantee! In most cases, we have been able You have a huge liability and exposure on the remaining term ofto save our clients thousands of dollars. your lease. We’ll show you how to negotiate full closure of your business and limit your risk and exposure. We know of many2. Lease is up for renewal. Instead of just signing and agreeing creative ways to help you come out a winner and, yes, you’ll be100% to the landlord’s terms as written in the original lease, why left standing on your own two feet. You’ve heard of the nightmarenot try to save money? Once again, we will show you how to stories, well, don’t be fooled by your landlord; let us put our 35negotiate the best lease terms. Don’t forget, times have changed. years of experience to work for you.Let us show you how to capitalize on the changing times. None ofus could have even imagined 10 to 20 years ago that rents would For more information on these topics and more, give us abe where they are today. call at 925-672-4800. ________________________________________________________3. Landlord is not performing. Has your landlord or propertymanager let you down? Have repairs and maintenance been Global Fitness Association, created by fitness professionals withneglected around the building or shopping center? Once again, over 40 years in the fitness industry, has emerged as the numberwe’re here to help. While showing you how to successfully negotiate one resource in the industry.with your landlord to fix roof leaks, parking lights, pot holes, andother items the landlord is most likely responsible for, we’ll put Special thanks to Linda Hood, Gary Gresham, Jim Phillips,your mind at ease with our proven strategies and techniques that and Nikolai Zavadsky for contributing to this article. You guyswill save you money. are the best!Upgrade Your Wellness Program Over 3,000 colleges, government organizations and health clubs use MicroFit software and integrated testing equipment to assess and track the wellness of their students, employees and members. • Wellness Assessment • Fitness Assessment • Diet & Nutrition • Exercise Training 800-822-0405 [email protected] www.MicroFit.com SPRING 2017 | 47



NFTJWeb.com Your Online One-Stop-Shopping SourceCheck out our free on-line versions of National Fitness Trade Journal at NationalFitnessTradeJournal.comLIST YOUR COMPANY HERE! List your company’s information in our NFTJ Web Directory, both print and online, for only $1000per year (5 issues). To learn more, go to www.NFTJWeb.com, call (541) 830-0400, or email [email protected] FITNESS whewawlth.hceluabltEhXcPluEbReTxSpe•r5ts6.1c-o7m02-5505 MtEverClimb • [email protected]•aa8llee6t6t..-cc4oo3mm5-2009 ENTERTAINMENT [email protected] www.mteverclimb.comBILLING SERVICES Broadcastvision • 888-330-4283 LICENSING/ [email protected] Payment Solutions www.broadcastvision.com FRANCHISING Prime Fitness USA • 855-269-4378• 800-227-3859 [email protected] 5M4s1-F8i3tn0e-0s4s0/0Miss Fitness www.primefitnessusa.comwww.asfinternational.com MYE Club TV Systems NUTRITIONAL PROGRAMS/ [email protected]@asfinternational.com • 800-779-6759 SUPPLEMENTS Promaxima • 866-780-7164EZFacility • 866-498-3279 www.myeclubtv.com Nutrishape • 855-668-8747 www.promaxima.comwww.ezfacility.com [email protected] www.nutrishape.com [email protected]@ezfacility.com FITNESS EQUIPMENT PARTS [email protected] RopeFlex • 650-549-5888CARDIO EQUIPMENT National Gym Supply Stark International • 717-545-3324 www.ropeflex.comFreeMotion • 877-363-8449 • 800-GYMPART www.teamfitexec.com [email protected] www.gympart.com [email protected] SportsArt • [email protected] [email protected] PILATES www.gosportsart.comGreen Series Fitness FITNESS TESTING Lagree Fitness • 818-260-0433 [email protected]• 800-862-1509 Microfit • 800-822-0405 www.lagreefitness.com Total Gym • 800-971-2071www.greenseriesfitness.com [email protected] PUBLICATIONS [email protected] FLOORING [email protected] [email protected] Ladder • 866-697-4100 •wC8ew0n0wta-.5uc3re6nF-lt9oa0ou0rr7fSloyosrtse.mcosm National Fitness Trade Journal Torque Fitness • 877-867-7835www.jacobsladderexercise.com [email protected] www.nationalfitnesstradejournal.com [email protected] FREE WEIGHT [email protected] [email protected] • 559-256-8000 EQUIPMENT REFURBISHED/REMANUFAC- True Fitness • 800-426-6570www.keiser.com Ivanko Barbell Co. • 310-514-1155 TURED EQUIPMENT [email protected] www.ivankobarbell.com Global Fitness • 888-991-9991 [email protected] Powered by HOIST [email protected] www.globalfitness.com TANNING EQUIPMENT &• 800-548-5438 PowerBlock • 877-316-9853 [email protected] SUPPLIESwww.hoistfitness.com/lemond www.powerblock.com SOFTWARE [email protected]•[email protected] [email protected] ASF Payment Solutions TRADE SHOWSPromaxima • 866-780-7164 Promaxima • 866-780-7164 • 800-227-3859 nN•wa5aw4tti1wioo-n.n8na3aal0lfti-iFto0nitn4ena0se0lsfsi@tsnTmersassfdtirtenaSedeshsso.hwcoowm.comwww.promaxima.com www.promaxima.com www.asfinternational.com WEARABLE [email protected] [email protected] [email protected] MYZONE • 715-587-7661SportsArt • 800-709-1400 Umax Strength • 888-851-8989 EZFacility • 866-498-3279 www.myzone.orgwww.gosportsart.com www.umaxstrength.com www.ezfacility.com [email protected]@gosportsart.com [email protected] [email protected] WHOLE BODY VIBRATIONTotal Gym • 800-971-2071 FUNCTIONAL FITNESS STRENGTH EQUIPMENT Power Plate • 877-877-5283www.totalgym.com Promaxima • 866-780-7164 The Abs Company [email protected] www.promaxima.com • 866-219-5335 x4 [email protected] Fitness • 800-426-6570 [email protected] www.theabscompany.com YOUTH FITNESSwww.truefitness.com Torque Fitness • 877-867-7835 [email protected] Kid Shape • [email protected] www.torquefitness.com FreeMotion • 877-363-8449 www.kidshape.netVersaClimber • 800-237-2271 [email protected] www.freemotionfitness.com [email protected] INSURANCE [email protected] Promaxima • [email protected] w•Rke8ewn0in0@wi-g.6tkh6Iene8ysi-nm2us3rau4anr0niancnsecuSeragonulucyt.eico.ocnmosm HOIST Fitness Systems www.promaxima.comCERTIFICATION/ LEASING/FINANCING • 800-548-5438 [email protected] A•wcl9fewf7iml8wia-a.4tare0@f0sfi-alCi1af6afti2peli8aisttcaealspciatapl.ictaol.mcom www.hoistfitness.comNat’l Fitness Business [email protected] • 800-726-3506 Keiser • 559-256-8000www.thenfba.com [email protected] [email protected] EFFICIENCYOEO Energy Solutions• [email protected] SPRING 2017 | 49

Your Youth Fitness SolutionCustom designed Pre-designed - Fits Right In to fit any room!FINANCING AVAILABLE - Contact me for a quote today! THREE INCREDIBLE OPTIONS: • Custom designed play area built to fit into any size room • Pre-designed play area fits right in to any standard room • KidShape® Internet Solution PAUL BOSLEY Healthclub Experts (800) 788-3884 [email protected] 50 NATIONAL FITNESS TRADE JOURNAL www.healthclubexperts.com