nftjfl17

WALLY BOYKO PRODUCTIONS, INC. PRESORTED STANDARDP.O. BOX 2490 U.S. POSTAGE PAIDWHITE CITY, OR 97503 MEDFORD, OR PERMIT NO. 40CHANGE SERVICE REQUESTED FALL 2017– ESTABLISHED 1982– The Industry Guide for Fitness Facility Management Why Every Facility Needs airPHX Technology — A Game Changer in the Infection Control World see page 6



t10.9 REFLEX TREADMILLA BETTER FEELING RUN REFLEX™ CUSHIONING Freemotion’s proprietary Reflex deck technology is easier on the feet, ankles, knees and hips creating a comfortable walk, run or sprint. THE 1-STEP™ CONTROLS The 1-Step™ Incline/Decline and Speed Controls means there’s more time for the workout and less time spent pushing buttons. The Reflex™ Treadmill is different because it feels different. The industry-disruptive cushioning makes the run easier, helping those with knees and joint issues run longer and stronger. The “trampoline effect” of the Reflex™ deck is accomplished through a deck suspension system that rebounds people back up to take that next step. HIIT-friendly 1-STEP™ Controls help this machine immediately respond to trainer commands. CONTACT US TODAY || 877-363-8449 || [email protected] || freemotionfitness.com

Contents FALL 2017 Check out our free on-line versions of National Fitness Trade Journal at NationalFitnessTradeJournal.com Why Every Facility 6 Needs airPHX Technology National Fitness Trade Journal10 “It’s More Than a Treadmill” (541) 830-0400 Publisher Wally Boyko Productions, Inc. 1 4 How is Technology Associate Publisher18 Meshelle Boyko Driving Indoor Group Cycling? Editor Wally Boyko Jr. Full Circle: The Story Behind the Art Direction Advent Media World’s First Energy-Producing Treadmill Associate Editors Ashley Boyko-Mattos, Robbie Boyko, STARK Ronnie Boyko, Christine Minicucci22 Brought to You by FitExec National Advertising MGR. Meshelle Boyko Asst. Advertising Manager A Better Feeling Run: Jim Clark Why this treadmill is different26 from everything else out there MNFsS. FBitVneicsse®PrUeSsAidCeonotrdinator Michelle Thomson The CORE of SGT30 MYZONE: A New High Score Contributing Photographers for Your Members Sami Vaskola, Matt Shepley, New Touchscreen Technology Carl Thygesen, Wally Boyko Jr. in Cardio Equipment Use 3 4 Broadcastvision CAB The National Fitness Trade Journal is published quarterly (four3 8 times a year with an exclusive Trade Show Issue (July) for42 $25 per year by Wally Boyko Productions, Inc. A California Corporation, P.O. Box 2490, White City, OR 97503. Editorial Shaping Up Your Gym contributions must be accompanied by return postage and will for the Millennial Market be handled with reasonable care; however, the publisher is not46 responsible for unsolicited materials of any kind. Any material accepted is subject to such revision as is necessary to meet requirements of this publication. The act of mailing material shall constitute an express warranty by the contributor that The Race to The Bottom the material is original and in no way an infringement upon the rights of others. Reproduction of this magazine in part or whole without consent, is prohibited. Send subscription inquiries and address changes to National Fitness Trade Journal, P.O. Box 2490, White City, OR 97503 Phone (541) 830-0400 Fax (541) 830-0410. Wally Boyko Productions, Inc., does not endorse advertised products or services represented in this magazine. Furthermore, WBP is not responsible for any warranties or manufacturer claims of product performance.4 NATIONAL FITNESS TRADE JOURNAL

Version 1.0 CLUB MANAGEMENT SOFTWAREUSER-FRIENDLY INTERFACE TIME-SAVING USER FEATURESSTREAMLINED SCHEDULER EASY TO USE FOR THE STAFFROBUST REPORTINGLEADING TO HIGHER REVENUESYPoroudrucNt ext Great CardioYou Can’tTrain for a5k and YEAR S OF EXCELLENCE 44 800.227.3859 asfpaymentsolutions.com FALL 2009 | 5

Why Every Facility Needs airPHX Technology -A Game Changer in the Infection Control WorldWin the war on germs! Finally a quick, easy, affordable Everybody knows about the problem. We just don’t talk about it even when confronted with the ugly details. Per a study by FitRated (2017):solution to the incessant bacterial incursion that is the baneof athletic spaces -- a problem that virtually all facilities share • Exercise bikes had 39x more bacteria than a cafeteria tray;but are reluctant to talk about. Imagine a facility so clean • Free weights had 362x more bacteria than a toilet seat; andyou could safely eat off the floor. While it doesn’t sound • Treadmills had 72x more bacteria than a water faucet.very appetizing — it’s true. A game changer in the infectioncontrol world, airPHX® (pronounced air-fix) has adapted its And many of these bacteria are harmful to humans.proprietary clean air technology to the athletic world. airPHXtechnology eliminates bacteria, viruses and other harmful There are germs everywhere, right, so what’s the problem?organisms throughout a facility — in the air and on surfaces How about professional athletes with careers cut short by a MRSA orincluding: equipment, turf, rubber, foam, and tile. Imagine Staph infection or missing out on a Super Bowl appearance becausebacteria, MRSA, odors, C.DIFF, mold, Staph, athlete’s foot of a flu bug in the locker room? Or student athletes, clients andfungus, and norovirus — dramatically eliminated or virtually employees being exposed to elevated infection risks? How aboutgone with the flip of a switch. The result is a home run for spin and yoga studios using sweat shared equipment? And finally,reducing cleaning costs, reducing health risks, eliminating how about lost revenue when trainers and clients are out sick? Yourodors, and protecting staff and athletes. clients, athletes, and staff deserve protection from the transmission of infectious disease, but these factors also represent revenue and public relations challenges! Previous efforts to address these problems included ozone generators and hydrogen peroxide fogging devices, both with respiratory risks and limited effectiveness after application. Facilities managers are left with chemicals, wipes, and artificial aroma techniques to mask odors. What the industry needs is a new way to clean without labor- intensive chemicals or other expensive options… Our testing of CFUs (colony forming units) shows 99% reduction of germs in 30 minutes!6 NATIONAL FITNESS TRADE JOURNAL

Introducing airPHX | SPORTS! As adapted for athletic facilities, airPHX technology provides better than hospital-level pathogen control on a 24-7 basis.How does airPHX technology work? airPHX technology generates According to Bill Pommerening, airPHX President, “airPHXclean air using a small (17.5” x 16” x 8.5”) wall mounted device that technology was purposefully developed to be easily installed andplugs into an ordinary outlet. Once mounted and programmed, the maintained, while providing state of the art infection control”.unit runs continuously using very little electricity. A “cold plasma”reactor kills bad SURFACE and airborne organisms organically and What is the value? For professional and college sports, the valuecontinuously eliminating these bad organisms within a facility, even proposition is clear. For little cost relative to large training andhard to clean surfaces. One unit will treat up to 40,000—80,000 facilities budgets, airPHX technology provides a continuous andcubic feet, achieving better than hospital grade levels of cleanliness. effective way of protecting athletes and staff –the most valuableAnd when the clean air circulates thru HVAC systems, airPHX can parts of an organization – keeping them on the field and reducing thehave benefits throughout an entire building! risk of catastrophic infections. Compared to cumbersome, expensive and often ineffective products, airPHX is an inexpensive alternative Effective treatment of one unit: and proven solution. Also, unlike alternatives, the effectiveness • All ambient air in the space of airPHX technology can be validated. For example, volumetric • Flooring, including Turf air sampling and surface swab testing at a recent installation at a • Rubber Division I sports medicine clinic confirmed dramatic reductions in • Equipment harmful organisms — providing quantifiable validation of efficacy! • Weights • Pads, bands and straps Why is this important to the fitness industry? Industry publications • All surfaces exposed to the air! have drawn a direct link between a clean facility and marketing benefits for a club. In addition, airPHX technology provides P&LIs it effective? Independent testing in actual facilities has shown benefits such as reduced costs for cleaning supplies, reduced laborover a 95% reduction in airborne organisms. In addition, testing in costs for deep cleans, reduced staff sick time and increased trainingactual facilities shows that surface organisms, measured in colony revenue as staff and members miss fewer sessions during flu season.forming units (CFU), have been reduced from 10,000 to 1 organism Chris Mattice of Cypress Fitness in McLean, Virginia noted severalin one hour with virtually a total kill after 4 hours. Kirk Galiani, Co- benefits after airPHX technology had been deployed. “In addition toChairman of US Fitness Holdings, LLC (owner of 60 health clubs reducing germ counts by >90% on the turf and by >95% on weights,and fitness centers) has recently deployed airPHX in several of his airPHX even improved the air with our clients with respiratory issuesSport & Health facilities. Mr. Galiani stated, “We have been very immediately noticed the cleaner environment and are able to trainimpressed with the performance of airPHX and are considering rolling year-round.” He added, “We have also been able to reduce ourtheir system out across all our facilities.” cleaning costs while having ZERO staff sick days in the 10 months since implementation – a win win!” What does it eliminate? • MRSA • Influenza (the common cold) • Norovirus • Athletes foot • Common gym odors • Over 30 common Bacteria and VirusesWho can use it? Industry Adoption. airPHX | SPORTS represents the newest science in • Commercial gyms • Professional sports the athletic world, establishing a new standard of athlete, client and staff • Universities and high schools care for the professional, college and commercial industries. • Sports medicine • Yoga studios Contact us today! 1-(855)-4AIRPHX, 1-(855)-424-7749, • Kids gymnastics www.airPHXsports.com, or [email protected]. Your members and • Any athletic space staff will thank you. FALL 2017 | 7

LED DIRECT REPLACEMENT for HID SAVES $364INPEORPLEIRGAHTTIN/PGERCOYSETASRSaves 68% SIMPLY by Changing “Bulbs”JUST SCREW IT IN, IT’S EZ! BEFORE W/ METAL HALIDE• Directly replaces metal halide and HPS lamps X• No fixture change or rewiring AFTER W/ THE OEO EZ LED• Works with existing ballast or on direct line voltage: you decide• Long LED life technology significantly improves light levels for years• Payback: less than one year (before rebates)• Equals or exceeds brand new metal halide light output• No mercury. No radiation. No UV. RoHS compliant.• Rebate eligible• 5 year warranty TAKE A P&ICSTHUARREEOITF!• 50,000+ hour life THIS AD• Free shipping this month 145W “BRIGHT” Saves $364* per light, per year• 30 day money-back guarantee 180W “BRIGHTER” Saves $324* per light, per year 230W “BRIGHTEST” Saves $267* per light, per year*Operating 24/7 @ national kWh average of 13.6 cents per U.S. Dept. of Labor Statistics 2017 Waiting is costly. Call now! (888) 548-1897 • [email protected] NATIONAL FITNESS TRADE JOURNAL

CHOOSE YOUR PATH VersaStriderTHE ALL-NEW: WITH MYSTRIDETM TECHNOLOGY MYSTRIDETM TECHNOLOGY Lets you find your own rhythm CONVERGING ARM MOVEMENT Allows for more natural motion OPENHUBTM CONSOLES Flexible, customizable, affordable Call us today for more information: 1-877-782-7878 See the full line at: COREHANDF.COM/VERSASTRIDER ©2017 Core Health & Fitness LLC. All rights reserved. Star Trac, the Star Trac logo and StairMaster are registered trademarks of Core Health & Fitness, LLC. Schwinn and Nautilus are registered trademarks of Nautilus Inc. used under license to Core Health & Fitness, LLC. #17-00901

“It’s More Than a Treadmill”At Super Fitness in Toledo, Ohio, there’s a seemingly The Alpine Runner stands apart from other treadmills due toendless amount of fitness equipment. One can survey its ability to raise to a 30% incline. This, along with its commercialthe sprawling floor of the club and lose themselves grade components, heavy-duty flexible deck, whisper-quiet drivein an ocean of strength and cardio machines. Super system, and strategically positioned upright support handles, hasFitness members can enjoy a variety of equipment made it the most popular cardio machine on the Super Fitness floor.not often seen in other health clubs. Yet amongst Unlike other incline trainers on the market, the True Fitness Alpinethe mix of options sits a piece that has become a Runner is a full-commercial grade treadmill that meets all of thefocal point: the Alpine Runner Incline Trainer from specifications and certifications for the club setting. When asked why he sees the Alpine Runner as a premiumTRUE Fitness Technology. solution for his gym, Ron replied, “It’s the best treadmill in theRon Hemelgarn, owner of industry. It’s built like a tankSuper Fitness, now celebrating and can accommodate theits 45th year, has seen plenty of widest variety of users.” This isequipment throughout his 50 important to Ron and his teamyears in the industry. But when at Super Fitness because theyhe and his son Brent, Manager only provide equipment that isof the Super Fitness clubs, were tested, surveyed, and thoroughlyfirst introduced to the Alpine supported by his members.Runner at IHRSA, they sensed The Hemelgarn’s seeit was a special treadmill and the Alpine Runner as notquickly began making plans for only the best treadmill foradding it to the floor of their their members, but also forclubs. their team of trainers. BrentSuper Fitness offers two added, “Our trainers see itstate-of-the-art fitness centers, as the best cardio solutionincluding their flagship for a deconditioned gym goer100,000-square-foot facility. because they can, at a slowThe Hemelgarn’s ordered the pace, challenge themselves.Alpine Runner for both locations It’s a no-brainer. If you needand installed the first units last ten treadmills, why wouldn’tFebruary. In that short time, you choose the Alpine Runnerthe Alpine Runner has become because it doubles thea runaway hit with both Super standard incline, feels great,Fitness members and their and runs quietly.”dedicated trainers. To help Ron Hemelgarn, owner of Super Fitness of Toledo, Ohio “Super Fitness has been aintroduce the unit, Super Fitness and the 1998 National Fitness Trade Journal’s Lifetime customer of TRUE’s for manyplaced the Alpine Runners in the Achievement Award Recipient with the Alpine Runner years and Ron is legend in thefront row of their cardio section, Incline Trainer from TRUE Fitness. industry, so it means a greatexecuted demonstrations, deal to myself and everyoneprovided giveaways, and had trainers educate members on the else at TRUE to receive such great feedback,” states FrankAlpine’s capabilities. Trulaske, owner of TRUE Fitness Technology.10 NATIONAL FITNESS TRADE JOURNAL

TRUE Fitness began over 36 years ago when Trulaske wanted to Ron closed by saying that he and his team will continueimprove on the rudimentary treadmill designs he saw in the market. to showcase the Alpine Runner in their Super Fitness Gyms.Knowing he could not only make a more premium treadmill, but “It’s a fantastic piece of equipment and every health club shouldprovide features that runners could utilize, like the HRC Cruise use them,” Ron said. “It’s more than a treadmill. It’s the bestControl, he launched a line of residential treadmills that has now in the industry.”grown to a full commercial cardio and strength portfolio. Additional information about the Alpine Runner from “The Alpine Runner was engineered to be the best TRUE Fitness can be found at truefitness.com or callcommercial incline trainer in the industry. TRUE wanted to make 1-800-426-6570.an incline trainer that is unique. It performs as a challengingHIIT trainer, but is also a commercial-grade treadmill tunedperfectly for runners,” said Trulaske.What members are saying about TRUE’s Alpine RunnerSuper Fitness members of all ages were seen enjoying the Alpine Runner and were askedwhat they like most about their favorite cardio piece.Fred Kirk, 63 Years Old“The Alpine is easy on the feet, knees and ankles and it has more support and cushion than other treadmills. I love the incline forincreased calorie burn.”Katelyn Seals, 23 Years Old“It has the highest incline available. The handles make it much easier and more convenient. The treadmill is very high tech.”Ned Walker, 39 Years Old“I love the incline going up to 30% and the smoothness for walking and running. I also like the handles and ease of changingspeed and incline.”Charles Davis, 73 Years Old“Smooth. It’s the Cadillac of Treadmills. And I love the incline for extra calories burned.”Danielle Rowe, 41 Years Old“The Alpine is wider than others, smooth, and goes higher. It’s a great alternative to a stair climber.”Robert Ray, 50 Years Old“I like the programs, the St. Louis Arch and Eiffel Tower. The handles are great to hold when the incline is at the max. I don’t haveto hold on to the display board like other treadmills.”Zachary Luczkowski, 21 Years OldI usually use the Quick-start program at 2.5 mph and incline at the max. I feel the best burn with this treadmill.” FALL 2017 | 11



NEW NEW NEW for 2017 for 2017 for 2017Endurance Dual Action Fan Bike Chicago Extreme Olympic Bumper Plates Body-Solid 3-Way Wood Plyo Box FB300 OBPX BSTWPBOXA FULL LINE OF STRENGTH, CARDIO AND DYNAMIC TRAINING EQUIPMENT Multi-Grip Chin Bar Monkey Bars Multi-Grip Pull Up Fat Chin-UpWeight Plate Horns Rear Extension Cannonball Grips Storage Tray Ball RebounderStability Ball Holder J-Cups U-Link Bar Holder Dual T-BarPremium Safeties Plyo Step Commercial Power Rack (SPR1000) For more information, call 1-800-833-1227/e-mail: [email protected] www.BodySolid.comBody-Solid, Inc. · 1900 South Des Plaines Avenue · Forest Park, IL 60130facebook.com/bodysolidinc @bodysolidfit @bodysolidfit youtube.com/bodysoliddotcom pinterest.com/bodysolidfit

HInWInoddhwooaootirsrDGGTorernooc’utuhpYpnoCouClyoycKgclnilnyiongwDgB?rAiikvbeinosug?tKKeeLLiieessaaeerrrrnnttttrrhhaaeeiinnrreeiiggrrhhssttddqqeeuusseeccssrrttiiiibbooeennsshhttoooowwaassttkkeeccbbhheennffoooorrlleeooggbbyyuuyyiiiissnnggmmaaaakkbbiiinnkkeegg..aann iimmppaacctt..AAccrroossss tthhee gglloobbee,, tteecchhnnoollooggyy iiss ccoonnssttaannttllyy cchhaannggiinngg PPPPuuAAeeCCrrttOOoo ddGGeeOOllaaNNCCAArruuZZzzAA,, LLCCEEaannZZaarryy IIssllaannddsstthhee wwaayy ppeeooppllee wwoorrkk,, lliivvee aanndd,, ooff ccoouurrssee,, eexxeerrcciissee..AAnndd ppeerrhhaappss nnoo ffoorrmm ooff fifittnneessss iiss eexxppeerriieenncciinngg aa ““TThhee aarrrriivvaall ooff tteecchhnnoollooggyy iinn iinnddoooorrggrreeaatteerr tteecchhnnoollooggiiccaall rreevvoolluuttiioonn tthhaann iinnddoooorr ggrroouupp ccyycclliinngg ccllaasssseess hhaass rreevvoolluuttiioonniizzeeddccyycclliinngg,, wwhheerree tthhee aaddvveenntt ooff ppoowweerr ddiissppllaayyss,, mmuullttii-- tthhiiss ggrroouupp aaccttiivviittyy iinn aallll fifieellddss,, ffrroommmmeeddiiaa ssooffttwwaarree aanndd mmoorree iiss ttaakkiinngg iinnssttrruuccttoorrss,, rriiddeerrss tthhee ffaacciilliittyy oowwnneerr ttoo tthhee tteeaacchheerr aannddaanndd ccllaasssseess ttoo hhiigghheerr aanndd hhiigghheerr lleevveellss.. fifinnaallllyy ttoo tthhee uusseerr wwhhoo ppaarrttiicciippaatteessTToo ddeellvvee iinnttoo tthhee llaatteesstt wwaayyss tthhaatt tteecchhnnoollooggyy iiss iinn tthhee ccllaasssseess.. WWiitthh tthhee tteecchhnnoollooggyy aanndd ssyysstteemmss tthhaatt aarreeiimmppaaccttiinngg iinnddoooorr ggrroouupp ccyycclliinngg,, wwee ttaappppeedd oouurr uusseedd iinn tthhee ccllaasssseess,, wwee ccaann nnooww ssaayy tthhaatt eeaacchh sseessssiioonnoowwnn tteeaamm ooff KKeeiisseerr ccaarrddiioo ttrraaiinneerrss ffrroomm aarroouunndd tthhee hhaass aa ‘‘bbeeffoorree,,’’ ‘‘dduurriinngg’’ aanndd ‘‘aafftteerr..’’ …… SSoommee iinnddoooorr ccyycclliinnggwwoorrlldd ttoo sshhaarree tthheeiirr iinnssiigghhttss aanndd eexxppeerrttiissee.. HHeerree’’ss aa ssooffttwwaarree ooffffeerrss ppoossssiibbiilliittiieess ffoorr iinnssttrruuccttoorrss ttoo ccrreeaattee aannddssaammpplliinngg ooff wwhhaatt tthheeyy hhaadd ttoo ssaayy.. ddeessiiggnn tthhee sseeggmmeennttss ooff tthhee sseessssiioonn wwiitthh tthhee ppoossssiibbiilliittiieess ooff vvaarriieettyy mmuucchh ggrreeaatteerr tthhaann wwhheenn tthheerree wwaass nnoo tteecchhnnoollooggyy..””141100 NNNAAATTTIOIIOONNNAAALLLFFFITIITTNNNEEESSSSSSTTTRRRAAADDDEEEJJJOOOUUURRRNNNAAALLL

TThheeBBikikeer’rs’sDDoozzeennSHSAHNAENKEUKPUSPS 77Is tIhsethgeeagreyaoruyoaureairne dinKispdAlKiasRpyAelEadRyNesEdoNPsyoEuPyToEkEunTRokEwnSRoyOwoSuNyOrouNr CalCgaalrgya, rAy,lbAelrbtearta resirsetsainstcaencleevelelvaenl dansdo syDouuyDoxcubaunuxcrbagynue,trgMybe,ataMcsbksaaactsockshaittuocashifteutetastrfestettrs Mgaen3aMgaiir,ne–3ataeiiral,nrl–novtaawedallrli?novnhawdgoKliw?nehyigooKstuweoeyriosgttwoueoeratkgtswobneaatotkhcswbnekaott“htcFtwhhoIekIenRe“ttiFtshShorIIsteTnRaertsifsutSrtirtessutoeTcatrrtscafturdtitoantesuociunrtsrccatspredoanteilinuahnrscltesypreafeevirlnvrahteovlheteylaafemevrlvrort.eovhebnlamEetialkhorv.tleehbenleEyt’niaeskhvtlteeheley’nnescjtehoennycjeohodlnyoeohgdlayo.vhgiBayn.vgyiBngy1313ThTinhginsgtsotLooLo“oTkoh“fTekohurfesoeWursoheWf esohtfnuesdtBniuoduBdiyoiusidnpyilsgianpylagasnycarsencernesentos toInIdnodooroGrrGouropuCpyCschyloiscwnhlogirwenaBgrle-tiaiBkml-etieikmseteaststaotfsWofaWttagtteagoer RorPRMPsMs forfotrhethenteinretircelacslsashsolhdosldesveervyeornyeone todtaoyd, asyo,msoeminedionodroboirkebsiksetsillsfdtoiollcfdnuoosctinundosigstipndoligasnypopltanhoyewpthgoeewragre.exrapre.rxepsrseesdseind WinaWttast,ts,11 88Is ItshethBeikBeikCeerCteifritaeicdficaeobcduycnobTtuyaÜnbTVtlaÜebfVolteorfoPtorhoewPtheoienrwseitnrrustcrtuocrt’sorc’suecsu.es. thetyhefiyndfindthatthatthetihreiprarptaicritpicainptasntnsotnotAccAucrcaucryacayndanSdafSeWatfyheW?etythDh?eoetnDrh’oteinrtb’’tesiltbi’eaesvlieheaviolelhuirocllulirmclbimobr osrpesepdeed DoeDsoetshethbeikbei’ksed’sigditioagnlitloyasnlylwsystoyewrsmktoerhmakallrhoadwalelrordy,weobruy,uotbtuouattroearle slsesasptaptot to Mwi3tMwhi’gqdsi3otuoahidwi’gqdsocigonguoaukrdilwiotltoocaiygusngauklripildrodtltoseayusaeycwlaipdsrdllsoettaieehyzrcwaskmseesllottaiehzrutsrpkmaheestrolacolutdorptjahoetwaerlmiacotlctsdoatjtowaemiiymisotctsooanettumiinhysoatsoodneetytuomenhsacstdedotoeyombeosmmcritwdadoloeebbnnommariilwgatnaolebepnnaaatipdlhgttnaofieeopaoatawrpdhntnfsoieoRdoaraowrkmnPnfsocoRdaMerRooukmPmftPcsotMeiRo.umdMmmtaPPstuesti.mdMaanm?aaPriucesttnToaania?dhcaritciaeettnTpogiadhcaetiaeenapgrtaessnartsswcoomwrckoop,mrekitpti,t’eositrtist’aos’lrlasac’tlhclauectrrhcaeuecrrytaeochytybopheeyb.pseeeD.esenemD.eeanmInn.daIntnTudÜrtnTVu,Ü’rsncV,o’smcommumniutnyithyashas mombtioolegbteioaltegphepeatprhapetnhrdaatnthcdagotimcvgoemimvtuehmnetiucmhnaeitcmtehaetwtehirtehwsirtuaehlstguasrlotguhsrpeotyuhcpealayrcseaslarlsoepsorlokopjieornockgjtieinofcgontriofoanrndandbEeNcbE9oeN5mc79o-5e1m70-ae1o0rbaioEgrbNiErgeINSsrOueISlst2Ou0lo9t2f50o79tf-e51c7t0h-e1ncC0hoelnrCotoiegflirycotiagfitfyciooarntfioogrnrogurpoucplacslsaesss.es.IttoofiIrpttnooercfidorpevnerievcdotehvitiee.vtthrehTietee.hthreTTbeeÜheMeTVcb3ÜoeMiEmVcNw3oeiEa9mssNw5e7a9tah-ss51e70tfah-fr1ieiCr0esfeftnririCrtdeisinefltnidryctdioainfloticdyciroooanobmtciroiofkpnobmereifktpoeirteitointionbetbweetweneenrPidowrePiredosrwe.ArescrW.cAuhcWrecatuhchryeaetacrhnyediatrn’Ssdiatf’cSesatoyfm.cetoypm.arpinarginsgtosrteodrepderpseornsaolnadlatdaatoar or sysstetyhmsteetihsmriemfiisrutimnlfitaeutnsnltesaeonsuleessovlyule.eslvMlyeh.alaMksheaakisnseucrisernuectraherseteahcdseoemtcdropemetmrtpieteiemontnitdeiooncnaudnsoclaudynsodldybuooedtbhutoeo–thto–hitshiscomcopmetpinetginognotnhethsetusdtiuodsiocrsecernese,nms,emmebmerbsearsrearcerecarteinatginag a SIMScUIMhLaTcUAnhLNgaTAenENOgineUEOSifnoULYcSf.uoLYsc..u”s.”22comcDommoeDumsnoeituthsnyeitathbyfeitkaebefri’tskecefrl’alscsyflswal,hsysewae,hlyseiaaennlygdiantnghddritinvhdgeri-sinvtrgelai-skitnrelai,kidn‘eIs,dic‘geIansnicga’antcncba’utecrclbaiuetervlalieyetevley 99AthreeAthtrwheeiedtwheLciredrIaNeLpcnrerIkDalNpvnAaiekDsrlmevWAasissrmeaEWcsnsuBdarEcvnSufeBdorTdvoSEfettowTdoRoeEtatawocRrecaaoocrfmcoaomfmvoeamdrvaaoegtdreeaagteeyouysohiumistuhiml4iatut0el4a0at0eW0roaaaWtrdotasabtditoksbneiokftneheaflte?theaTcl?thliemTchlrbioem’ardboo’arbdoi‘kTrbeoi‘kfdTeaoeyflde’iaessyl dc’isselatdecserlsmatesiwrnsmeaidwsneadsaobwry aesobthwprsyeioenstmhpsskeioinnetmoske,oitneitIcofe,aotewsiIcntfa,aeewssrtnhtga,eye5srthgo0byef5ikto0WbehfiekawtWehtfiltleylawawtafgilthlpyleaewpageehpaela.epvreIeeaflta.rvotarhIefgeptroteaehfdglepyhaewelfidlhgyihatewhslieeehgillterhfsi,eseetlilrnhtfio,scaotirnnhteohcaaoerslneaaihnavsegslytaainvsgyt riderirdse, rosr, oarGearertGeherenetyheBesnytarByas,itagrWyah,itig?sWhcStio?strncaSsoitgirnnhasitginchrtacnrkanakrmasrmscthlaectshlrsaies,skrwsis,ohkfwaiothnfjaduitnirdyjduairydynoduaynolgidumelitgit?mine’ig”tt?int’hg”ethresrueltssulotsf aofwaorwkorukto. uTth. eThMe3Mi 3i areardeesdiegsnie“gdTnee“fcdTohernfcobohrlinokbogeliyoksgehhyaosshehasdosreaasdnwrdaannwmtdhnoemtrhenoeairnernrsaoitnrrwursotcrwtuocrstors pcrealpcvnireskalevnsaiskreamsansrdatmonaQsdrtueoaFnQrcaduecuFentrcaorvdcurseesttrdoravorsenstftdodaeonltafidotdceaclatidoctcaemaycctaocmalimysscotasmsldis.shaotTotssdeh.whaeTotwnehwMideowne3nMiridobe3nriikbeikesimsuimlautelastoensloynthlyethkeinkeitniceteicneerngeyrtghyathaatroaardoabdikbeikweouwloduhldavhea,vaen,dand fooftowoetawreaanrdcanoridmdceorpirmdsuetporefsurastoel,lfrasashsl,lawasphseeawlslpeaaelsnsldtaahsnseditzhsescesizi.seecnsi.ceencbehbienhdindno nmoomreo. re. JILJLILWL AWTATTETNEBNABRAGREGRER thethedatdaa,tap, owpoewr earndandperpfeorrfmoramncaen.ce. MeMlbeolubronuer,neF,loFrildoraidaIs tIhsethbeikbeikqeuiqeut iaent dansdmsomotoho,tohr, door edsoeitshiat vheavaehaumhuamnda/nodr /or33vibvraibtiroanti?onT?heThMe3Mi i“s3iTaih“svTeearhvyceeqoryumciqoeputmuaieptnteduartnvedderrivysdepsrimlysapsoymloiantohygoirntihpdgeori.wpdeoe.wr eisr is 1100sucshucahuaseufsuelfutolotlowolhwenheint citomcoems etos to varcviahbracilnahegbasilnnewggsiitnwhagitwbhahewlibtc?hehlitcOt?honlOstyotnrelusyigtcrhetuuitgcrhPteuthdriPlerlhiipldillssrlii,plhlasse,anhdaeeawnsdcetrwosecowtrlosebowomlxsbuomsxftucosuftecsues WhWathahtashatos tboe bremrTeohmveiTosdhveithsdoastihnoasgsipnievscgeptinevcaetnabaewalbt?hewloWt?lhehoWaltneheawtbnoeauwbstoeutsteotf of DoDtohethpeowpeorwearndantcrdaatdccrekaanidcncekegnincnoeguumnrouubfimertrnbfiseetorsnsnseostlnhseevtlehedlev,isepdpl,ilrsaoppyglraroseyhgsorssweh,sosw, cboemcbraoepnmmerdtaepoitnmveotedtreoisdtvaotetrcteosodhastiictnonhohsgospiiwnnhetsgoceypwtcoethuaceyntncowdihuaqhnncuawdihteqhacsuianth.tegtaaesiInttk.g’tteshaeIstekn’teoshbosneenollttbohneonellntitgohrseonet.hnrigrReseat.ehrMbmReoa3eMubim.to3Aebuijm.seutkrAsb,jstoeuiktur’s,‘srctoirtu’a‘srcnrkank notnjtouhtsetjtuhoksnetneooknbbneiokhebbaiktlhhfeaaatlhfytauoaturytnruo’muranran’mindataenifndetaeenfnlecateenhlcteetehcbhteeuchrbhnau.sh”rntao.s”steorvsiecrevic–eit–’s iat’s a44numniumbmemirmbseemdroiseandtoeimanataenmndayansnddtyaissbcdptlhaeilsabacpiylnhnelsafgaoiyejnnrusmfgmoaejarunpmtmidaoaanpntraid?oodaunTran?hopddueTtanhappadetontiwoadpanteonirlw.odaanegPnrl.aodbagPwnycodeba2wrdyceeati2nosrdcet4ieanosc4easecsoencdosn.dOsn. OthnethMe3Mi, 3niu,gmnreubgamertrebsaewatrrsaewyairmaetyomimettomdeilealtdteeiilaflateniwdfaenawdcacearuceracarutgeerea. ttgete.inttging roormoofuml.ful.betbtetrt,erfi,ttfietrt,erf,asftaesrt,era,ndandstrsotnrgoenrg.erW. eWecancanchaclhleanllgeenge55 1111perpiaeowrdiaooywdfafoyrtoifmmfrtoiemmt.heTet.hhsTiesahdsidsaldeaidsltgeoaretagoacrtecaoawcmtcaowmymaotmyodaotmtodeaemtaehseeutahrsleeounrilgefoenwrigfeetworarestroearsroe DADRARRERNENTETAEGALGELSESourosuWerlhsvWeenlhsveerntsaoirstaioanisvgieanrtvgahegerteahhgeaemnhodamrlneodbrleaprbosawp,roesdwr,oedortovheeotryvheeamry oamdveosdvfiegosnrfiwagoatnrewraddaterdd Is tIhsethfleywflhyewehleleolclaotceNadtueaNndteutaanhtteeotahrnete,oarnEe,noafrEgtlnoahfgentldahbenikdbeik–eo–utoouft tohfethe swesawtezaotnzeo?neK?eiKseerisweraswtahsethFeIRFSITRStoT mtoomveotvheethfleywfl hyewehleteol tobVae-nscbdVahoe-nasamcpdhreomaidanmpsrgesmidanossdgfstdraotslodeaftnd-lraltgloeeanenr-ldalrger.nh”ierddarer.nh”irddasle?nerdbsKla?eerbsiKsaaerdsrisjauewdsratjumswsaetthmsnete,thneFetnI,RaeFbSnIlRTainbSgtlTointhgdtoeethsMdiege3nsMiitg3oani a thethreeareoafr tohfethbeikbe,ikael,loawllionwg“intFhgo“ertFhMioen3rdMiiont3oodi brotoeocybrmcecolyimrnceoglrir,neelsgiart,eublsildaetiub,oledeami,oseiueamlrstiuitemolrteitmodieadia to cleacnleandanbdetbteerttperropteroctecdtefrtdoamfkrtoeasmskweessawttheaeatnthdaefncodorrfmcrooorsrmriooonsfi.oonfe. itheietrhervirtvuiratlu,al,accaocmcommomdaotdeattheethloenlgoenrgteorrstorasondanadrmasrmofstoaflletarllreidrerirdse. rs. 1122 memtreictricor ofrullfyulliymmimemrseivrseivesofstowfatwrea,re, TDhoeTeDhsPoeeotslhPye-otVlhybe-beVelbltbteeholltnat vhotehnaovefatehnoMewfa3anhMiuwitci3asohhiumistciseoahtlmftsh-ietceaetl-fthn-titecseleian-onttsnesltiianeoontsrnngtiiieonnatrnggnwidnaotsgnwymdsoastaylemilnsmoatatwele?iln-motwe?t-hethe BUBDUDDYDMY AMCAUCHUAHA nanncaenfcreeefr.eIef .aInf ainndionodroboirkbeiikdneosietdnrsosunetc’trstunhoc’arttvhoetaroaventaoaapnupataolpyumptolatymhticeat-htiecpen-rtsiepnionrcnsiiniponcngleiipnsgleosf of SanSaFnraFnrcainscios,cCo,alCifaolrifnoiarnia “In“dIonodroogrrogurpoupcycclyincglingstusdtiuodsiosareare sysstpeysmotwpe,moeiwtr, ewaitrinllwdabinllezdobcnezoaoslcntolatiserltarltiientroarinintmgoinamiignnataiiannintagaiarnongudarponcudofpoucrlofmdouralbmdte.aboSte.voeoSrv-noeoorw-nr o,owrfo, rfor becboemcoinmginhgighhiegrheter cthecahndanndownowyouyou undutenhrd-eteherfin-etrsesifinotrnsstieiotmdnteeibmd,yewba,yewmaceaamincataetinrnataetinrnacaivenactrveyacitnrheyg,cinhraeg,bsruiaelilbsttiiunelilgtstiineiongsf ifoanuftrhtfahulterhttrhelestreins in cancawnawtcahtcyhouyroufarvfoarvitoerimteumsiucsvicidveiodseos maminaateignartaoegnnurcapoenucisspeistuuisseiastsutu.ieoasnt.iownitwhitohneonpeiepcieecoef omf umsiucsiacndanodneonseetseotf of 1133in ina acycclyincglingclacslsasswitwhithpropjerocjteocrtor choIcsrheotIohsrgeetrohabgepikrhabeypik.pherAyo.pvltreAhonvlo?teuhnHgo?ohuwHgmohmwumalmtniuymaltnheiymadvhieeaadvbiheaeaebshneaecssnoolmcdsoo?elmdWa?eitWlhaoinittlhsgonitwsgawy ay it scitoinlsclttoiihnnlluatioshnuuaasosuijmaosupijmrroonupverreyonmveteyomntteoaonkvtteeaor,kvteeahr,netdahpneaIdsptbaI1es0ltbie1eyv0leieaeyrvewseaiartwsnhdiantnhmditnohmreetohnreeexntext scrsecernese,nso,r ocromcopmetpeetaegaaignasitnsotthoetrhse.rs.At AEt qEuiqnuoixn,oxw, ewehavheaveaddaeddedthethePuPrsuuristuiwt hwichhichoffoefrfsers thatnh1a22n510m22,50o0m0n,00toh0nbs0itkhibetssikwiestiosllwldsaiolwlldlooarwwlldloowrcwlidodwmeciodp–melwep–titelhwetiiotnehvteieonrrvta9ee0crrta9piv0ceitrtpicyveirtnbcyteestnbtwtiellestitwenilnleientnhethestusdteundtesnthsethaebialibtyilitoy tcoomcopmetpeetweitwhitohthoetrhestrusdteundtesnitns itnhethe useurtsioeddretaiordyd,e–atryh,the–tehtihMnees3itMniriuss3tcirwtiusoeclrwltpoearlnlopdavrenotndhv.eetnh.deatdaatparopvriodveidebdy bthyethreidrei.dTew. Towoclacslsa.ssIt.’sItb’sroburgohutghat vaisvuiasluastlimstuimluuslutso tohethceycclyincglinsgtusdtiuodio thinthgisngasreareqrueiqruediretdhotuhgohugtho tmoamkeakmeumltiumlteimdieadiaa saucscuecscsess DiisnDcoiiasnvcneoryavmneirynomdrieonoaodrebrooaocubrytocKculyteeciKslseetriussMedtriuSoMd,eirSoaie,ensrdaiCensatdrhCdaaitotrhdapiisotropdiasrunocdatiunsncadtitsonoadtroocrycclyincgling66whwicIhhsicIthshitethidsteihdidsfntih’detirfnt’epmtrroepmuvrnioeotuveunidsotleuyodsnlhyotanhvheetah.hveaePn.hadaPrlnetadibcrlaeitpribscaainprfsotarsnfoetraaslsesiaeaolrssiecoarnadncanadn kebiksikeberi.sicketoher.mactot/hNmcaFat/NTncJFapTnrJopvriodveidceoncsotnasnttanant dantdruterupeowpoewr reerardeiandgisngasndand CEamalCEnla:amial+il:nla1:aisl+li:[email protected]@e6a0tikst.h08eac0ri.stac0enoc0r.macunonmduenrdsetrasntda,ndin,tienrtperreptreatndansdtrustcrtuucrteureutosrhtpaiieultcfosirtrzhktpesaaiearieltcfiitfrwozikeseasanearorti,mfworivesoeaknooarspo,muprrevuoeiknereoasptoactutpsreeutiiyn.aediretoalctltseTnoydtiy.adifhiwolrwleiTnoydhaschfhiewprtweneilhphyasnchaepsrteinlsohdrpynioiadsrntthinhsodigrneeioidntolgthnhpihhguneeeaoteolgtndupoihhurdfteaoteltsnduepohiortdbftehfulatseophdostrtbhnasehfeuadeeondsftrdohnasteslrtsdeeenahfd.eodtaasalrtsedtahds.eldihaeeaahd?rtedselirhaeelhTepn?rehedraeltTetpnohshdMaeettafom3hesnMarieafm3enriexeerxceisrceisperopgrroagmramandanbdebaeblaebtleo tsoeeseperopgrroegsrse.s”s.” thetsheespeowpoewr ererardeiandgisnginstiontaonaennjeonyjaobylaebclelacslsa.s”s.” Discover more about the Keiser M3i at keiser.com/tech, call 559.256.8000, or email [email protected]. SSPPECECIAIALLEDEDITITIOIONN20210717| |111 FALL 2017 | 15



We Change Lives from the Core follow us on: call for details 1-866-219-5335 • outside the U.S. 1-908-879-2713 www.theabscompany.com The Abs Company, P. O. Box 9 Chester, NJ 07930 Patent and trademark information available upon request. © 2017 The Abs Company

Full Circle: The Story Behind the World’sFirst Energy-Producing TreadmillInnovation is a deceptively simple undertaking. is continued innovation that has brought forth the world’s firstMore often than not, innovation seems to be energy-producing treadmill.defined by the art of excess. With so much contentonline and products to purchase, the art of making Foundations and ECO-POWR™more comes at the cost of making better products. In Paul Kuo is the founder of SportsArt, and it is his vision thatthe world of fitness, this can correlate to inundating continues to motivate the company. “The company that wouldproducts with useless features, more complexity, and become SportsArt started in 1977,” Kuo explains. “At first, itmore waste. Fitness equipment should focus on strong was only an original design manufacturer of fitness equipment.”design, streamlined useful features, and innovation. When deciding to create their first product, the company settled on producing a staple of fitness centers. “In 1985, we designed It is this simplicity and user focused design that will drive and produced a manual treadmill for home use”the industry forward. It’s the hardworking individuals that trainto become their best selves, every day. Less is more, and the The company that was built upon this first manual treadmillproducts derived from previous success and in tandem with has come a long way to further innovate and sustain the fitnessthe desires of consumers are the products that truly innovate. industry. Now, with 40 years of experience in the industry andAt SportsArt, the secret to innovation lies in the past. And it products sold in 80 countries worldwide, the company continues to innovate with its oldest product—infusing it with their latest technology: ECO-POWR. The recently-relaunched ECO-POWR series focuses on harnessing the energy already being produced by workouts in fitness facilitiesPaul Kuo, SportsArt founder.18 NATIONAL FITNESS TRADE JOURNAL

across the world. The utilization environmental impact directly provides a fun and tangibleof these workouts not only benefits way for users to meet their workout goals, as well as measurethe environment, but the users andthe operators as well. “That is why the environmental impact of their workout. It’s aECO-POWR can help so many fitness relationship drawn visually betweenfacilities,” Kuo explains, discussingthe new initiative. “Imagine how the user and the environment atmany people who visit the gym large, and serves as a great way toeach day could be working out conceptualize the saved energy in real time.on ECO-POWR equipment.Up to 70% of each user’s Innovation and The Futureenergy spent exercising The VERDE may be the first energy-producing treadmill, but it’s sowould be converted into much more than that—it is the history of SportsArt. By harnessingutility-grade electricity and and utilizing the energy already being created by users, thefed back into the building’s company is doing more than making products. They’re providingpower grid.” And with an benefits and incentives for fitness centers to move towards moreaverage of 160 watts of sustainable machines, encouraging users during their workoutselectricity generated by asingle workout, there’s an with a watts per hour goal, and substantially loweringincredible impact to be the environmental impact ofmade by the thousands facilitiesof workouts taking placeevery day. everywhere. It’s been quite the journey for the company since the first Using the power of motorized treadmill, but an even longerbikes, ellipticals, and now treadmills, SportsArt is working to road of clean energy and intuitivecapture the energy of workouts in order design lies ahead. As for now, bothto reduce costs for fitness centers as innovation and the demands of thewell as reduce carbon emissions in market remain a focus. “Respect andlocations around the world. Working listen to what the market wants,” Kuo explains. “Only then cantowards sustainability benefits all you create a truly innovative product that people want.”aspects of the fitness industry, and By developing ECO-POWR and always remembering Kuo’sSportsArt is devoted to the elegant vision for a sustainable and healthier future, SportsArt has beensimplicity of creating products that able to design a product with a real impact. It is the continuedwork to sustain themselves. So, when returning to re-design the culmination of what’s before that will help encourage andmanual treadmill, the intention wasn’t to add unnecessary and facilitate what comes next for SportsArt. And as for the fitnesswasteful features—it was to utilize the past to innovate the future. industry at large, designing products that serve users and maximize usability will be vitally important for the future. TheThe VERDE first energy-producing treadmill is just a small step forward inWhen designing the VERDE, it was important to ensure that form a long journey to come.and function could work together—hand in hand. The Italian And as for the future of SportsArt? Perhaps Paul Kuodesign is stately, as well as eye-catching. The LCD display is explains it best: “Ultimately, SportsArt will continue to designbright and elegantly designed. With a low percent incline, the fitness equipment that appeals to everyone. We aim to touchtreadmill is designed for the success of users across all fitness and improve as many lives as possible.”levels, and the slat-belt design eliminates the need for lubricationof the belt or deck. For more information on how going green can make the difference in your facility visit http://us.gosportsart.com/ Non-motorized treadmills are moved and operated by human eco-powr/ ecopowr or contact Ivo Grossi at 425-481-9479.power—not electrical, so there’s no need to try to keep upwith the belt. The VERDE can handle all speeds from walkingto sprinting, and is designed with up to six levels of pushingresistance. The sled push function is great for users focusingon HIIT workouts. As an energy-producing treadmill, the VERDE providesusers with a new goal, watts per hour. Being able to see the FALL 2017 | 19

EmbraceTechnology.Your customers will love you for it! NOW INTRODUCINGMYZONE® VIRTUAL CLASSESThe only system in the world with full MYZONE® feedback integration.FUNCTIONAL PROMPTSEliminating the need for instructors to use white boards.PRIVATE MESSAGINGCommunicate privately with clients via the MZChat feature withinthe MYZONE® app.MYZONE® app available on©MYZONE® 2017. All Rights Reserved.Learn more at myzone.org or [email protected]

Why do elitetraining facilitieschoose PRIMEequipment?IT DOES SOMETHING DIFFERENT.Hear from the owners of Destination Dallas, TX,about why they chose to bring PRIME in to thegym in such a big way. They explain why PRIME’sSmartStrength technology is the most innovative,versatile and efficient strength training tool in theworld, and how it changed their business.Visit www.PrimeFitnessUSA.com/destination orscan this QR code to see the entire DestinationDallas, TX story on the PRIME Fitness blog.“You have to differentiate yourselves, and the equipment is different. Not just because it’sflashy or because the color green looks really good... It does something different.” – Greg McCoy, Global Marketing Manager – GASP | Better Bodies | Destination Dallas, TX855.269.4378 • PrimeFitnessUSA.com • [email protected] IN THE U.S.A. ©2015 Specialty Fitness Systems, LLC. Machine images represent products at the time of printing. Future specifications are subject to change. PRIME, Evolution, Hybrid, Legacy and SmartCam are trademarks of Specialty Fitness Systems. Any use of these trademarks, without express written consent of Specialty Fitness Systems, is forbidden.

STARKBrought to you by FitExecMental, Physical,and Financial WellnessThe opportunity is simple. “Totally. Balanced. Life.” will help you maximize your workouts and your day. STARKsuccess in all three aspects is what the STARK experience ENERGY™ is an all-in-one, energy and vitamin blend that willoffers. continue to provide vitality while supplying a recovery element to boost your post workout regimen. Whether you are lookingHistory for a pre/post workout supplement or just a great sourceSTARK was born a few years prior to the company’s official of energy and wellness, STARK ENERGY™ is the answer.launch in January 2016. The Proprietary blend of natural Above and beyond its proprietary pain and inflammationingredients was first developed over years of research to help formula, STARK utilizes only natural sweeteners, having onlynon-surgical patients get natural pain and inflammation relief. 10 calories and 1g of carbs STARK ENGERY is the healthyThe product was so well received its instant success motivated alternative to the big energy drink brands.us to find additional and alternative ways for people to enjoy themany benefits. This proprietary blend became the foundation of STARK ENERGY KEY INGREDIENTSthe STARK product line. Including the original STARK Energy, • GLUCOSAMINEand now STARK ADE, STARK Elite H2O and STARK Lean and A basic building block for cartilage, synovial fluid andFit meal replacements. As fitness fanatics, we know that many other connective tissue within your spine.people look for health related products and healthy alternatives • TURMERICto current daily rituals. Promotes a healthy inflammatory response and eases aches and pains. The founders of STARK and FitExec believe we are more • NIACIN B3than another health and fitness products company, we are the Helping major organ function and DNA healing.advocates to a wellness movement, emphasizing the need for • VITAMIN B6healthier choices within lifestyle decision Brain health and conversion of carbs to glucose. • VITAMIN B12STARK ENERGY Help the body convert food into fuel for energy.This proprietary blend is packed with proven natural • POTASSIUMinflammation fighters. It contains a unique formula that Crucial for life and promotes good organ function. • PANTOTHENIC ACID Metabolizes proteins, carbs and fats. • TAURINE Skeletal muscle maintenance. • GLUCURONOLACTONE Important for connective protection (muscle fatigue). • PIPERINE Increases bioavailability and absorption by 2000%. • CAFFEINE 83mg of mild natural green tea caffeine.1282 NNAATTIIOONNAALL FFIITTNNEESSSS TTRRAADDEE JJOOUURRNNAALL

STARK ELITE H2O “The founders of STARK and Constant vapor distilled purity with the FitExec believe we are more perfect PH content in every bottle. than another health and fitness products company, The latest product to join the STARK we are the advocates to family is an elite alkaline water! STARK a wellness movement, again makes everyday choices better. emphasizing the need for healthier choices within Water is an essential part of living lifestyle decisions” a healthy life. True to form, STARK has taken water and made it better! Most 3 Years ago I was standing in the OR with back pain unable to put everything we ingest has a natural acidic my shoe cover on. I even had trouble getting in and out of the car in value. This disrupts our body’s optimal the morning. A er using Stark products my pain has not only pH of 7.4. An acidic body pH can make subsided but I now live a more active lifestyle which includes you more susceptible to sickness, stress CrossFit, Golf Leagues and keeping up with my young children. and disease. Drinking alkaline water -Marc Kressler is a naturally safe way to restore and replenish your natural pH. Alkaline water I was unable to perform any forms of exercise with my vasculitis. has the ability to provide ideal body Stark has allowed me to live the life style I dreampt of. I just think it’s function with a myriad of other health the greatest thing ever!benefits and superior hydration. STARK has taken the necessary -Bernard Henrysteps to offer the best alkaline pH water possible. Go To Market Strategy:KEY BENEFITS: STARK has developed a unique sales and distribution plan. • DECREASE ACIDITY With two prongs, one through distribution partners like Helps prevent blood pH from dropping below 6.8 to FitExec who will bring your favorite STARK products to avoid common disease and sickness from developing. major retail and gyms for your convenience, and two, • RESTORE HYDRATION through our Social franchise affiliate program. The social Alkaline micro-cluster water has smaller water molecules franchise affiliate program utilizes each individual’s ties to making absorption faster and greater. today’s social media. Knowing that each person today is • PROMOTES HEALTHY IMMUNE SYSTEM FUNCTIONS connected to thousands of others directly and tens of • VAPOR DISTILLED HYDRATION thousands indirectly through our online networks we • DAILY FUNCTION encourage all interested parties from fitness professionals, pH enhanced water increases blood oxygenation for more trainers and health conscious people who want to spread energized daily function and exercise. knowledge about a healthy living style to join and become • ANTIOXIDANTS an affiliate today. It is a great way to make some extra cash Alkaline enhanced water is high in antioxidants. and get discounts on STARK Products.Testimonials You can find more information on how to sign up and purchaseFor me Stark Movement is a must! Changed my life! ese all at www.TeamFitExec.com, by calling (603) 686-1798, or emailnatural in ammation ghting supplements have added extra years at [email protected] my playing days. I was on the verge of retiring and never playingbasketball again because of the pain in my knee and back. I’ve First 100 Inquiries get a freereplaced my regimen of Aleve with Stark Movement and never STARK Start up Kit!have felt better.-Rollie Smith SPFRAINLGL 2017 || 2139



COMMERCIAL DUMBBELLS Replace racks of dumbbells with ONE SET OF POWERBLOCKS Now you can have a rack of dumbbells at every...RACKSizes available: 4-32, 10-50, 5-90, 12.5-125 and 12.5-175 lbs per hand. 877·316·9853 Call or visit for brochure powerblock.com

A Better Feeling Run:Why this treadmill is differentfrom everything else out there.Runners know that the best part of the run is Freemotion, a company built on innovation since 1999,how you feel when it’s over. But what if there has seen major success since the launch of the Reflex Treadmill.was a treadmill that shifted the focus from the The extreme cushion of the Reflex deck – and the way it’sfeeling you get when the run is over, to how you essentially suspended from the frame – creates a “trampolinefelt during the workout? effect” that boosts the user back up once the deck receives pressure.Creating a more comfortable workout has been a focus of thefitness industry for years. While once there was a time when Specifically created for those with hip, knee and ankletreadmill manufacturers put concentrated attention on the user issues, the Reflex Cushioning feels noticeably different thaninterface and the console experience, today, the spotlight is on other treadmills. In fact, non-runners will run on the Reflexcreating a treadmill deck that keeps people running and walking Treadmill because it feels easier.longer and stronger. Freemotion spent over two decades developing the Reflex Cushioning Deck – the one of a kind material that is gentler on joints. When the foot hits the deck, the deck “gives” more than26 NATIONAL FITNESS TRADE JOURNAL

standard walking decks and propels the foot back up resulting the Reflex Treadmill was created for people who need a gentlerin a zero gravity-like exercise experience. walking surface on feet, knees, hips and backs that were injured at one point in time.Non-runners will run The material that the belt is made of has extreme flexibilityEven though everyone knows how to do it; running can be – along with a superior, non-slip grip. Designed to “give” underintimidating. There are certain factors that contribute to a pressure, the deck bounces back up under the user’s weight andsuccessful run. Feeling comfortable in your body while running, propels them back up – creating a “trampoline”-effect that issetting and meeting a goal, and the accomplished feeling when different from any other treadmill on the market.the run is over. The cushioned run gives previously injured runners a sense The Reflex Treadmill difference is the material that the deck is of security and can motivate them to get back into a more activemade of and how it is positioned on the machine. After researching lifestyle.and redesigning the composition of the Reflex Deck, Freemotiondeveloped a proprietary material that makes the Reflex Treadmill Your HIIT Companiona stand-out machine. The grippy texture keeps the belt in place,without the need for constant adjustments or repairs. Though it may be known as the “better feeling run,” the Reflex Treadmill is also the perfect HIIT machine. 1-STEP™ The comporunsition of the Reflex Deck material is exciting, but controls give people instant access to the speed and incline theycontributing to the unique feel of the Freemotion Reflex Treadmill need to keep up with a high-paced workout. Just push a singleis how the deck is set into the machine. button one time and get the incline you’d get from pushing the ‘up’ button 17 times on a standard treadmill. Speed is People who don’t run think running is exhausting. They may also one touch away helping people get the most out of thefeel heavy, uncoordinated and not enjoy the way their feet hit the workout time – instead of searching for buttons.deck every time. That’s why having non-runners try the ReflexTreadmill is a completely new experience – non-runners run on A lower, shorter hood on the Reflex opens up a long andthe Reflex. They run because they feel successful at running; they wide walking surface. The smaller footprint of thisdon’t get immediately exhausted because the deck gives them a Freemotion Treadmill makes it more compact and easier“boost” to help them take that next step forward. The run feels to have a row of Reflexes side by side, without sacrificingfun because of the built-in bounce into every step – it feels like square footage.running on a trampoline. The design and innovation onboard the Reflex Treadmill Non-runners meet their goals and keep coming back, because has contributed to the business success of the number oneof the running deck on the Reflex Treadmill. They get the results HIIT-franchise in the world. Leaders of that company say theof a traditional jog, run or sprint but with a new element of fun Reflex Trainer is what makes their workout experience unique,that creates an easier run than on other machines. progressive and successful.Walkers rejoice Check out Freemotion’s full line of cardio and strength equipment at www.freemotionfitness.com, call: 1-877-363-The deck position of the Reflex Treadmill by Freemotion creates 8449, or email: [email protected] feeling that the deck is hovering. The deck is, in fact,suspended – meaning it doesn’t make absolute contact withall sides of the frame underneath it. This gives the deck adeeper flex and a better feel that is less jarring to knees,ankles and hips. For the active aging population, or those who simply prefer abrisk walk to a run, the suspended deck creates a less fatiguingworkout experience. Just like a favorite pair of walking shoes,the Reflex Deck “gives” under pressure, creating a flexiblewalking deck that’s easier than what you’d experience on astandard treadmill. This helps conserve the user’s energy andcan encourage a longer workout that burns more calories andincrease muscle mass.Working back from injurySometimes the biggest challenge of an athletic injury is having theconfidence to get back to an exercise routine. Fear of reinjury canprevent people from resuming healthy lifestyles and can impacttheir overall health in the long run. The revolutionary design of FALL 2017 | 27

Cut back on clutter with an all-in-onesoftware solution to manage your gym.• Membership Management & CRM• Member Self-Service Access• MemberMe+ - Branded Mobile App• Billing & Payment Tracking• Extensive Reporting• Front Desk Check-In• Package Plans• And so much more!www.ezfacility.com 1.866.498.3279 @ezfacility @ezfacility /ezfacility

W A T T S N E X T. Verde is the industry’s first treadmill that is capable of harnessing human power and converting it to utility grade electricity. The sleek, non-motorized design combines supremely low friction and flat-slat belt to create an approachable unit that feels remarkably natural and comfortable. Utilizing both mechanical and electrical brakingsystems the Verde allows walking, jogging, running, sprinting or sled pushing features that cater to a broad spectrum of users, from deconditioned to elite athletes and is capable of capturing up to 200 Watts/hour of energy. CONTACT US TO LEARN MORE 1.800.709.1400 | GOSPORTSART.COM DESIGN BY CRISTIANO MINO

The CORE of SGTIt’s no secret that one of the hottest segments of today’s fitness industry is Small Group Training(SGT). Some call it a trend but most facilities today are banking on the fact that SGT is here to stay.Done right, SGT is a very powerful tool for clubs to attract new members, retain the ones that they haveand increase the crucial non dues revenue.The Way it Was friends to the club just to be ‘part of the group’! The downside was that it was very difficult for clubs to charge extra for suchIn the previous era of the industry clubs offered ‘aerobics classes’ classes as members expected these to be included with their dues.and various other forms of ‘group ex’. What was obvious rightaway was that these classes brought members together. Classes On the other side of the coin was personal training. One tooften centered around a popular instructor who was usually found one sessions with a qualified trainer who was there to help yousweating right along with 20-30 members. Clubs accepted this reach your fitness goals. Personal training members were also verybecause group ex members were very loyal and would often refer loyal and often referred other clients to the club. They were highly profitable members but the issue was there just wasn’t enough30 NATIONAL FITNESS TRADE JOURNAL

of them! Historically clubs struggle to engage more than 10% of the classes fresh and exciting. However, the second big challengethe membership in fee paying personal training activities. On top is proving to be just that - keeping members engaged after theof that, well qualified trainers often demand a high percentage of initial experience. Members are looking for personalized, uniquethe fees so the margins are often squeezed. experiences and a constant sense of variety. In our ever growing social world members want to post about the great things theyThe Way it Is are doing to improve their health and club owners certainly want to be at the forefront of that!It would seem that some form of hybrid system would be just whatclubs needed and that is what gave rise to the now popular concept In addition to well qualified instructors and convenientof Small Group Training or SGT. Members get all of the dynamics schedules one of the single biggest factors to SGT success isof group activity combined with the effectiveness of personal equipment selection. As discussed this equipment needs totraining - at a fraction of the cost. One skilled trainer typically accommodate users of all abilities, allow for quick transitionsleads a group of 6-20 members through a class which includes and leave the member with something interesting to share withseveral modalities - from the simple to the complex. A typical SGT their ‘social world’. Manufactures are dialed into this and uniqueclass also includes all of the fitness modalities - strength, cardio, innovations continue to hit the market!and flexibility - in less than an hour!. Members love this efficiency. Core Innovations Clubs also love SGT programs because the classes build thecamaraderie amongst members that solidifies their bond with the Two of the most popular modalities today are rope and suspensionclub. It’s no secret that retention rates increase when members style training. These simple modalities check all of the boxesfeel a sense of community and belonging. SGT programs also discussed above. They are highly adaptable to all fitness levels andallow clubs to take the typical monthly dues and 5-10X them for provide seemingly unlimited training variety. The latest innovationparticipating members. Even at $49-99/ month SGT provides from The Abs Company, Battle Rope ST® combines them into onetremendous value when compared to typical personal training simple, effective and space saving tool. Clubs in over 15 countriesrates of $50-70+ for a single workout! have adopted the system and things are just warming up. Battle Rope ST® combines a battle rope with suspension style handles.Why isn’t Everyone Doing it? The 6 pound weighted handles allow the battle rope distance to be only 10 feet compared with the typical 20-30 feet that most ropesWith all of the apparent benefits to both members and clubs, it need. Essentially you can train more people in the same amountwould seem that implementing SGT programming would be a no of space! The attractive wall mount system takes advantage ofbrainer. In most cases it is, but theory and execution are often previously unusable space in the club and allows the user to easilyworlds apart. The two biggest challenges most clubs face with transition from rope to suspension style training. Best of all theretheir SGT programs are overcoming the initial intimidation factor are no adjustments to be made making the user experience simple,and keeping members engaged once they have. fun and engaging! The BattleRope ST® hybrid training system is the perfect addition to your SGT program or can be used as a When most people think of SGT, images of cross training type stand alone class!workouts typically come to mind. Popularized in the medias, thistype of training is known for it’s effectiveness but also it’s intensity SGT is a new standard in the industry. Clubs either have toand complexity of movement. The fact is that the majority of adopt it or risk losing their members to a facility that has. Themembers just don’t feel ready for this type of training and some benefits to both the club and the member are undeniable but tojust don’t want to work that hard! Often times, a well meaning be successful just remember the factors that are at the CORE ofinstructor (usually a practitioner themselves) forgets that many of SGT. Make it welcoming. Eliminate intimidation factors. Engagethe participants are early along in their fitness journey. They are all fitness levels. Keep it fresh. Keep it FUN. The Abs Companynot ready for the same workout as the more seasoned exerciser specializes in core based functional training solutions and we arewho is often training right beside them. This creates a challenging here to help you create or enhance your SGT experience!dynamic for even the most experienced instructor. For more information visit www.TheAbsCompany.com, call It would seem that SGT would provide an unlimited variety of us at 866-219-5335 or email [email protected], training methods and experiences that would keep FALL 2017 | 31

Listen to TV Audio 3 Listen to TV Audio 5 Download AudioFetch App Download AudioFetch AppGoogle Play® or Apple Itunes® Google Play® or Apple Itunes® Listen to TV Audio 4 Download AudioFetch App Google Play® or Apple Itunes®POST YOUR LOGO BROADCAST TV AUDIO TO APPLEORADVERTISE HERE & ANDROID SMARTPHONES. Broadcast real time audio from TVs installed throughout your facility to Apple and Android devices. Users download the FREE AudioFetch app at iTunes or Google Play. You can post your logo or advertise on the app at no additional cost. NO MONTHLY FEES!ELIMINATE CABLE,SATELLITE & IPTV REMOTECONTROLS WITH CAB.Use existing controls on cardio equipment tocontrol personal viewing screens and/or ANYCable, Satellite or IPTV set top box without thebattery operated remote control.Broadcastvision first offered a solution for settop box control in 2011 and is the clear-cutmarket leader in this technology. Call or email us today for more information: 888.330.4283 (4BVE) [email protected]

TREECVHO.LUTIONS. KEISER M3i Power classes with superior technology. Want to keep group workouts fresh? The M3i on-board computer allows you to create diverse and effective workouts without being complicated for the rider. And when the computer is synced with a Keiser M Series app or a projection system, the workout possibilities multiply even further. Learn why the M3i is the #1 indoor bike. Watch the video at... keiser.com/tech keiser.com © 2017 Keiser. All Rights Reserved

MYZONE: A New High Scorefor Your MembersRemember how addictive PacMan was in the 1980’s? Remember the thrill you would receive whenyou passed a friend on the ‘high score’ section at the end of the game? Did you ever think workingout could give you a similar thrill? Well, it can with gamification. Gamification is the process of adding games or earning MEPs and competing with friends virtually throughgame-like elements to something (such as a task) so as to a leaderboard.encourage participation, according to Merriam-Webster. Thisconcept inevitably makes traditionally boring tasks like cleaning A recent study performed by 12 RND Fitness in Australiaor going to the gym fun and more enjoyable. With confirmed members exercise levels increase with this typethis knowledge, MYZONE, a wearable technology platform, of gamification. The study showed an increase in everyintegrated game-like elements in hopes of gaining and single metric, for every club who participated, with membersretaining members looking to maintain a healthier lifestyle. training for longer periods of time, more often, and at a higher effort level. MYZONE has done this by using an accuratewearable technology to measure effort or MYZONE Effort Points The study took place during a 21-day period at fourteen(MEPs), which users earn based on their heart rate during 12RND Fitness facilities and involved more than 800 members.an activity. This use of gamification motivates and Utilizing MYZONE technology, 12RND Fitness reviewed theencourages users to reach their personal bests by exercise data of its members involved during the 21-day challenge period and compared it to their exercise data 21 days prior to the34 NATIONAL FITNESS TRADE JOURNAL

challenge to assess the impact the challenge had on its members their toothpaste. The acid helps create that tingly fresh feelingexercise behavior. in your mouth. On average, members registered 38% more workouts during With this knowledge, let’s say one of your members is about tothe study, burned 38% more calories, and earned 41% more leave work, this could be a trigger that ‘it’s time to exercise.’ ThisMYZONE effort points or MEPs, which are awarded based on the means that when the member leaves his/her office job at 5pmmembers effort level for each minute of exercise, compared to the on Monday, instinctively he/she knows that ‘time’ and ‘action’ isprevious period. For some clubs members increased over 80% a cue to ‘go to the gym.’ The member will then head to the gymcompared to the baseline period. In addition, analysis showed and workout with his/her MYZONE belt to obtain MYZONE Effortoverall exercise was 16% higher in the post challenge period Points. The ‘reward’ for this member is seeing his/herself rise oncompared to pre-challenge, suggesting the positive effect of the the MYZONE leaderboard, earn MYZONE Effort Points or obtainchallenge continued post challenge. social recognition from friends after completing his/her workout. The more the member gets a reward for going to the gym (such as The reason the use of gamification is so successful, moving up on the MYZONE leaderboard or obtaining a new statusspecifically when used for fitness, is that it falls in line with ranking within the MYZONE system), the greater the associationcreating a habit out of exercising. A habit is created when and the dopamine release. A strong dopamine release will lead toyou have a trigger, a routine and rewards him or herself a stronger reward and trigger for the next time.for completion. Have you incorporated gamification into your club? If not, it might The habit cycle can be seen in something you do every be time to start.night – brushing your teeth. When it’s time for you to headto bed, your body naturally thinks of that as a trigger for your For additional information visit www.myzone.org,‘brushing teeth’ routine. The ‘reward’ for this routine is the call 312-870-4800, or email [email protected] feeling you have in your mouth once the action has beencompleted. In order to enhance this routine by creating areward, some toothpaste companies began adding citric acid to FALL 2017 | 35

®GE T A GRIP T R AIN HARD RX2500+ Multi-Dimensional Rope Training (Vertical, Horizontal & Diagonal w/adjustable middle pulley) ADA Compliant Design w/removable seat Digital Console Included (Time, Feet per minute and Calories) Progressive Magnetic Resistance (10 - 200 plus pounds) Soft-Braided Rope Rope (Superior Grip, and Easy on Your Hands)RX2200 RX3300 RX5500 OUTDOOR RX2300 RX2100 650.549.5888 ext. 6 | rope ex.com HIPEQ H|IPE2Q85|O2ld85COoludnCtoyuRnotaydR,oSaudi,tSeu1it2e 1|e2emmS|aaainliS:l:aiCninnfaofCro@la@orrlsrooo,psCp,eAeCAe9ex94x.c4.0co07om70m0



New Touchscreen Technology in CardioEquipment Use Broadcastvision CAB forDigital Cable, Satellite and IPTV ControlCAB eliminates battery operated remote controls while providing cardio equipmenttouchscreen consoles the ability to control any cable, satellite or IPTV box.The CAB developed by Broadcastvision Entertainment Before the CAB, facilities were either forced to usein 2011, is a small device that connects to the back of an expensive head-end or multiplexor systems or controlthe console of the cardio equipment. This affordable the cable, satellite or IPTV boxes with a separate battery-innovation has been a blessing for facilities and cardio operated remote control. By choosing a set top box forequipment manufacturers due to its ability to control each unit, the user gains more channels and greater HDany cable, satellite or IPTV set top box using the content. The set top box can be located at the unit oncontrols built into the cardio equipment. The CAB is a shelf or in an AV closet. The CAB allows the cardiocompatible with both old and new cardio equipment equipment to control the set top box and eliminates thewith attached TVs and touchscreen technology. battery operated remote control. With the CAB, the control issue is solved and the facilities can rely exclusively on the38 NATIONAL FITNESS TRADE JOURNAL

cable or satellite boxes to provide users with more channels How small is the CAB? The CAB is small enough (3” x 1.5” x and HD content. .75”) that it can be hidden on the back of the TV, in the console, under the cardio equipment or in a raceway system. Top brand cardio equipment including Precor, Startrac, Matrix, True, Octane, Spirit, Intenza and others provide What happens if my set top box goes in sleep mode? The“CAB modes” in their touch screen consoles. The CAB mode CAB keeps the set top boxes awake so they don‘t go into sleep sets the console to communicate channel changes through mode. the CAB instead of the built in TV tuner, while eliminating cumbersome external remote controls. The CAB takes over Will CAB control IPTV set top boxes? Yes, the CAB will control the control of the IR commands for a seamless integration IPTV set top boxes including Enseo, LG and more. between cardio equipment and TV signal provider.Why the issue? “Cardio equipment is designed to use the What if we change cable or satellite providers? You caninternal analog and digital tuners in their attached and easily adjust the CAB onsite to work with any set top box. Justembedded TV screens.” says contact us for the code set, it’sAlbert Duff, IT Manager of Broad- that easy.castvision Entertainment. “Nowthat most cable, satellite and What if my equipment is notIPTV companies require use of compatible with the CAB?their own set top boxes, the tuner What other options do I have?in the cardio equipment TV has Our universal controller isbecome obsolete. This creates Works with Cox, Spectrum, AT&T U-verse, Cablevision, an option. This controller cana huge problem in the fitness Comcast, DIRECTV, DISH, IPTV, Motorola, Time Warner, operate any TV and any set topindustry as it prevents built-in Rogers, Shaw, Verizon Fios, Hot, Charter, Yes and others. box and is loaded with featuresconsole controls from changing including, 10 key number pad,the TV channels. The CAB solves guide controls, closed captioning,this problem by allowing the cardio equipment console controls easy change headphone jack and more. For additionalto work with cable, satellite and IPTV set top boxes”, says Duff. information go to www.broadcastvision.com.CAB Support – Broadcastvision has a designated department Can we test the product before we purchase? Yes, we offer athat specializes in CAB technology and support. When you 30-day demo and money back guarantee.purchase a CAB from Broadcastvision, you will be serviceddirectly by them. This is one of the many reasons why cardio Broadcastvision Entertainment is a pioneer and leadingequipment manufacturers and resellers prefer working with market innovator in the fitness entertainment industry andBroadcastvision and the CAB. a complete source for fitness entertainment including the CAB (console adapter box), Universal TV controller,How do we know if our cardio equipment is CAB compatible? AudioFetch and AudioFetch Express (TV audio toWe would suggest contacting Broadcastvision by phone smartphones), FM / 900MHz wireless, large screen TVs,or email. The list of CAB compatible cardio equipment is sound systems, digital signage, branded music, messaginggrowing and changing rapidly so it’s better you reach out to and personal viewing screens.Broadcastvision for updated and accurate information.Will the CAB work with all cable and satellite boxes? To contact Broadcastvision Entertainment, visitYes, the CAB works with all major cable, satellite or IPTV www.broadcastvision.com or call 888.330.4BVE (4283).set top boxes. If for some reason a new cable or satellitebox is introduced into the market, we can easily update theCAB to be compatible. FALL 2017 | 39



Extend the life of Order parts on theyour out-of-warranty fly and get repairfitness equipment. help in the field at www.gympart.com!National Gym Supply is yournumber one source for:n More than 20,000 OEM and aftermarket replacement parts, in stock with same-day shipping.n Cost-saving repair service for broken TVs, electronics, monitors and motors.n Replacement cables for strength equipment — available stock sizes or made-to-order.n Cash In Your Cores! Earn cash or store credit for your non-working electronics and motors.n Optimized, mobile site with a full library of free manuals, schematics, and how-to’s for in-field repairs.Request a free print catalog online!www.gympart.com |W1W-8W0.0G-YGMYPMAPRATR.TCOM | 1-800-GYMPART

Shaping Up Your Gym forthe Millennial MarketIn today’s millennial market, what is the idealgym? How does the younger demographicchoose a fitness facility? 2Tell Your Story (Minus the Cliché Sales Pitch) What makes a facility stand out? BeingThe decision could be based on proximity, however, there are unique among competitors is key to millennialfactors that can be far greater in influencing younger clientsthan just location. The reason being is that a large portion of attraction and one of the quickest steps to boosting amillennials base their decisions upon personal impact and facility’s individuality is sharing your facility history.connection with brands. Begin with a narrative and make all elements of how youYou may feel challenged by the changing millennial p r e s e n t y o u r b u s i n e s s ( t h e A b o u t U s s e c t i o n o fmarket, but providing authenticity in your approach— your website, social media, email campaigns, yourregardless of trends—is the savviest way to run your fitness business’s interior décor, etc.) speak to your valuesbusiness. Need a place to start? You can begin appealing to and mission.your millennial audience with these 3 steps. For example, let’s say the owner of a facility is fond of emperor penguins and calls his facility Emperor Muscle. The owner explains on1Open Perspective: Send Surveys to his website that his dream is to combine Millennial Clients his two favorite things: fitness and emperor The quickest way to understand how penguins. He demonstrates this by usingyour brand can reach millennials is to first emperor penguins as a major motif for hisunderstand your members’ persona. Ask them Stay connected to business. His staff wears black and whitehow your brand cultivates their interest. Pull your customers uniforms, parts of the interior are arctic ora list of your facility members within the penguin themed and, of course, the facilitymillennial age range and survey how your brand is performing mascot is a penguin.in their eyes. Based on the results, note what you can However, Emperor Muscle does not stop there. Theyimprove upon and what is already working in your favor. decide to merge their brand identity with something capableGetting insight from these personalities provides a great of expanding their reach and humanizing their facility. Theyperspective on how to advertise and enhance your facility with add a social element of brand awareness and partner upa voice that attracts a younger demographic. with non-profit groups involving animal rescue, adoption orThis, in turn, can also help with millennial retention. environmental conservation. Not only does this demonstrateShowing an interest in your member’s opinions on ways to the identity as a facility that cares about animals, but itdevelop what you offer, demonstrates a thoughtful brand in promotes the business name by partnering with exteriortune with their members wants and needs. community organizations.42 NATIONAL FITNESS TRADE JOURNAL

3Customizable Management Software cancel classes on their own time with our Across industries, we are seeing a shift in the way Member Self-Service feature. consumers interact with brands and products.Things are quick, convenient, and on-the-go to accommodate Think of the busy member and what they look foran ease-of-use lifestyle. This way of interacting with brands in a membership service. Ideally, they would wanthas become increasingly popular among the millennial their appointments accessible at their fingertips without thedemographic. EZFacility can help you achieve the tailored need of a phone call or in-house visit. EZFacility’s Membermember experience that wants to pay for, book, and Self-Service creates a personalized experience for your members and takes day-to-day tasks off your already full plate. You can additionally enable automated alerts for trainers and instructors and activate restriction settings for members with outstanding balances. Member-Self Service grants the perfect balance of independence and control between your facility staff and your members, so you can focus on continuing to grow your facility. For more info on how EZFacility can help, call 1-866-498-3279, email [email protected], or visit www.ezfacility.com.Bottle and Towel Holder #1 for Clean & Safe Equipment! Easy-to-reach cleaning supplies! Prevent germ and virus transmission. Most economical & eco-friendly alternative to expensive disposable wipes. Save 95% on equipment cleaning costs.Cleaning Supplies Right On The Equipment! Members &staff love theconvenience! Fall Special Pricing! Use Discount Code: NFTJgymvalet.com 216-378-4298 [email protected] FALL 2017 | 43

Five-StaHrHHAHmH enities• HEX originated vertical tanning in 1979 HTS-9000 tanning systems and remains the global leader today. HEX systems are located on 6 continents• UL listed tanning system with the highest consumer safety rating• Only HEX utilizes green materials in construction• Virtually maintenance free, easy to clean, and naturally more hygienic than beds• Our patented 3 in 1 Smart Lamps ™ tan the face, body and legs evenly• Now introducing Opulence by HEX – a cosmetic Red Light Therapy system that balances your members’ energy and is good for hair, skin, joints and more• Google ‘red light therapy’ or visit YouTube and you will learn many positive things people experience using red light therapy - there are over 12 million results (6 million results since January 2017)• Service is our #1 Priority. When you call HEX you are greeted by a friendly sales consultant who can answer all your questions and take care of your every needFor more information please contact us at Opulence Red Light Therapy [email protected]“Contraindication: This product is contraindicated for use on persons under the age of 18 years.” “Contraindication: This product must not be used if skin lesions or open wounds are present.” “Warning: This product should not be used on individuals who have had skin cancer or have a family history of skin cancer.” “Warning: Persons repeatedly exposed to UV radiation should be regularly evaluated for skin cancer.”

www.ivankobarbell.com (310) 514-1155

The Race to The BottomBy Gary Hood, Global Fitness AssociationHave you noticed how many club locations are model only works today because of the electronic funds transferadjusting their pricing due to competition? You’ve payment method. The original lower pricing model had nothing to doprobably thought to yourself … “Wait a minute with service; it was all about the price and average cost per month.- maybe that’s something I should be doing?” or“Will lowering my prices affect my whole business Just because Walmart or the local Toyota dealership says theyformula?” are having a sale doesn’t mean that there are deals to be realized. How many times have you had a friend or relative tell you what they Prior to making any move toward adjusting your pricing, it’s paid for a new car? I bet not too often. They seem to focus on whatimportant to understand the history, purpose, and pros and cons their monthly payments are. This is the new way of thinking and it’swhen making such a move. here to stay no matter what your dues cost. We have worked with fitness clubs and health centers across the Does lower pricing work? Of course it does; however, what areUnited States and, believe us, you are not the only person asking the benefits of making such a move? The benefits of lower pricingthese questions. are obvious. With increased enrollments comes increased monthly dues. The only catch here is that you may need to enroll three The strategy of lower pricing is not a new one. It was popular in times as many new members as you did in the past to make the lowearlier years of the fitmtayness industry when “cash was king” and price formula work. The old adage “a busy club is a healthy club”club owners were trying to generate as many cash sales as possible. is true. But with the success of attracting new enrollments comesThe old adage was - the first day of business was no different from several concerns that must be considered. Lower pricing meansthe next. But then came the computer age, and the cash concept more enrollments. More enrollments mean more traffic. More trafficwas all but forgotten because the consumer only seemed to be means crowded conditions. Crowded conditions mean more wear-concerned with what their monthly obligation was. The low price and-tear on the equipment and the facility. With this wear and tear FINANCING OPTIONS FOR YOUR BUSINESS SBA 7(a) CONSOLIDATION LOAN Loans range from $250,000 up to $5,000,000 Reduce your monthly payments 10% or more SBA EXPRESS WORKING CAPITAL LOAN Loan range from $20,000 up to $150,000 The business is the collateral! EQUIPMENT LEASE Leases range from $5,000 up to $1,000,000 The equipment is the collateral! CALL (800) 788-3884 FOR A NO OBLIGATION ASSESSMENT! Paul Bosley, Managing Member [email protected] www.healthclubexperts.com46 NATIONAL FITNESS TRADE JOURNAL

come high maintenance costs. In addition, more enrollments impact 1 month, have time restrictions, etc. By doing this, your currentyour parking lot. members will also be content. In today’s economy, the consumer is more concerned about price An idea other than lowering your membership rates to attract new(not necessarily the lowest price), and they are demanding better members would be to make your club different and set yourself apartservice than ever before. Clubs with, or converting to, the lower from your competitors by offering unique equipment and ancillarypricing model should be aware of effects both positive and negative services that no one else in your market place has.that go along with this type of pricing structure. Is it just a race to the bottom, or can the low price model be If you believe in the quality of your club and its services, then sustained over the long haul? We just don’t know. On the surfacedo yourself a favor and don’t sell your club short by pricing the many clubs that use the low pricing model appear to be successful,memberships too low. Remember, perception is key. Changing to the but with that success comes a serious concern that the lower priceslower price model may suggest to your members and guests that your have hidden effects that operators discover over time. Not just inclub is hurting financially, and the only thing you care about is the one or two years, but over five to ten years.new enrollment. So, be very careful when making the move to the lowprice model and really think things through before taking the leap. Whatever you decide to do, be assured that the jury is still out on the low pricing model, so strategize carefully. You can create a lower pricing model in many ways, but keep ________________________________________________________in mind that it has to be done without affecting your currentmembers. You don’t want your members asking questions or Global Fitness Association, created by fitness professionals with overstarting to look for another club. There is a solution; make lower 40 years in the fitness industry, has emerged as the number onepricing short term and place reasonable restrictions on the resource in the industry.membership offered. For example, let’s say your normal duesaverage around thirty-nine dollars ($39.00) per month, and you Special thanks to Linda Hood, Gary Gresham, Jim Phillips, andwant to attract more guests to your facility by advertising nine Nikolai Zavadsky for contributing to this article.dollars ($9.00) per month. Not a bad idea, right? Just place afew conditions on the membership offered, i.e., make the term For more information, contact Gary Hood at 925-672-4800 or visit our website at www.globalfitnessassociation.comUpgrade Your Wellness Program Over 3,000 colleges, government organizations and health clubs use MicroFit software and integrated testing equipment to assess and track the wellness of their students, employees and members. • Wellness Assessment • Fitness Assessment • Diet & Nutrition • Exercise Training 800-822-0405 [email protected] www.MicroFit.com FALL 2017 | 47



NFTJWeb.com Your Online One-Stop-Shopping SourceCheck out our free on-line versions of National Fitness Trade Journal at NationalFitnessTradeJournal.comLIST YOUR COMPANY HERE! List your company’s information in our NFTJ Web Directory, both print and online, for only $1000per year (5 issues). To learn more, go to www.NFTJWeb.com, call (541) 830-0400, or email [email protected] ENERGY EFFICIENCY LEASING/FINANCING FreeMotion • [email protected]•aa8llee6t6t..-cc4oo3mm5-2009 OEO Energy Solutions • 800-553-2112 [email protected]•err5tts6s.1.cc-o7om0m2-5505 www.freemotionfitness.comBILLING SERVICES www.oeo.com LICENSING/ [email protected]•An8Sfw0oF0w@P-.2aaa2ssy7ffmi-inn3ett8ene5rtr9nnSaaottiliouontnioaanll..cscoomm [email protected] FRANCHISING Keiser • 559-256-8000awEZdwFaawmc.zei@lzitfyeazc•fia8li6cty6il.-ict4yo9.mc8-o3m279 FITNESS ENTERTAINMENT Ms Fitness / Miss Fitness www.keiser.comCARDIO EQUIPMENT Broadcastvision • 888-330-4283 541-830-0400 [email protected] • 800-833-1227 www.broadcastvision.com NUTRITIONAL PROGRAMS/ MtEverClimb • 866-282-5402www.bodysolid.com [email protected] SUPPLEMENTS [email protected] MYE Club TV Systems Nutrishape • 855-668-8747 [email protected] • 877-363-8449 • 800-779-6759 www.nutrishape.com Nautilus • 888-678-2476www.freemotionfitness.com www.myeclubtv.com [email protected] [email protected] [email protected] Stark International • 717-545-3324 [email protected] Series Fitness FITNESS EQUIPMENT PARTS www.teamfitexec.com Prime Fitness USA • 855-269-4378• 800-862-1509 National Gym Supply [email protected] www.primefitnessusa.comwww.greenseriesfitness.com • 800-GYMPART PILATES [email protected]@greenseriesfitness.com www.gympart.com wLawgrwe.elaFgirteneefsistn•e8s1s8.c-2o6m0-0433 Promaxima • 866-780-7164Jacobs Ladder • 866-697-4100 [email protected] PUBLICATIONS www.promaxima.comwww.jacobsladderexercise.com FITNESS TESTING Ms. Fitness Magazine [email protected]@jacobsladderexercise.com [email protected]•irc8or0fo0itf-.i8ct.2oc2mo-m0405 www.msfitness.com RopeFlex • 650-549-5888Keiser • 559-256-8000 FLOORING [email protected] www.ropeflex.comwww.keiser.com Centaur Floor Systems wnNsueawbstwssioct.rnnraaaipdltiteFoiojinotnnauslefr@isntnsanelTa.scrtsaiootdrmnaeadJlefoijotu-urrnnaall.com [email protected]@keiser.com • 800-536-9007 REFURBISHED/REMANUFAC- SportsArt • 800-709-1400LeMond Powered by HOIST www.centaurfloors.com TURED EQUIPMENT www.gosportsart.com• 800-548-5438 [email protected] Global Fitness • 888-991-9991 [email protected]/lemond FREE WEIGHT www.globalfitness.com Total Gym • [email protected] EQUIPMENT [email protected] www.totalgym.comPromaxima • 866-780-7164 Ivanko Barbell Co. • 310-514-1155 SANITATION [email protected] www.ivankobarbell.com airPHX • 855-424-7749 Torque Fitness • [email protected] [email protected] www.airphxsports.com www.torquefitness.comSchwinn • 888-678-2476 PowerBlock • 877-316-9853 [email protected] [email protected] www.powerblock.com SOFTWARE True Fitness • [email protected] [email protected] ASF Payment Solutions www.truefitness.comSportsArt • 800-709-1400 Promaxima • 866-780-7164 • 800-227-3859 [email protected] www.promaxima.com www.asfinternational.com TANNING EQUIPMENT &[email protected] [email protected] [email protected] SUPPLIESStairmaster • 888-678-2476 Umax Strength • 888-851-8989 EZFacility • 866-498-3279 [email protected]•ion8mg00.c-o55m6-3201www.corehandf.com www.umaxstrength.com www.ezfacility.com WEARABLE [email protected] [email protected] [email protected] MYZONE • 715-587-7661Star Trac • 888-678-2476 FUNCTIONAL FITNESS STRENGTH EQUIPMENT www.myzone.orgwww.corehandf.com The Abs Company The Abs Company [email protected]@corehandf.com • 866-219-5335 x4 • 866-219-5335 x4 YOUTH FITNESSTotal Gym • 800-971-2071 www.theabscompany.com www.theabscompany.com [email protected]•ah8pc0el0u.-nb7ee8tx8p-3e8rt8s4.comwww.totalgym.com [email protected] [email protected] Promaxima • [email protected] Promaxima • 866-780-7164 Body-Solid • 800-833-1227 www.promaxima.comTrue Fitness • 800-426-6570 www.promaxima.com www.bodysolid.com [email protected] [email protected] [email protected]@truefitness.com Torque Fitness • 877-867-7835VersaClimber • 800-237-2271 www.torquefitness.comwww.versaclimber.com [email protected]@heartrateinc.com INSURANCE w•Rke8ewn0in0@wi-g.6tkh6Iene8ysi-nm2us3rau4anr0niancnsecuSeragonulucyt.eico.ocnmosm FALL 2017 | 49

® YOUR FACILITY JUST GOT CLEANER BACTERIA . mRSA . ODORS . C.DIFF . MOLD . STAPH ATHLETE'S FOOT FUNGUS . NOROVIRUS . AND MOREVIRTUALLY GERM FREE IN 30-60 MINUTES WITH A FLIP OF A SWITCH! 17.5\" 16\" 8.5\"DISCOVER THE CLEANING POWER OF airPHXFinally - the solution to KILLING the mRSA, staph, providing your athletes and members with theE coli, norovirus, mold, odor problems (and more) optimum work-out experience. airPHX disinfectsthat cripple athletic departments, professional your space protecting your athletes, clients, andlocker rooms, gym facilities and the like. airPHX® staff from bad germs and odors. Energy efficient(air-fix) offers the newest science that kills bacteria and virtually maintenance-free, airPHX can reduceand other germs - in the air and on surfaces cleaning costs and boost your bottom line.Con5ta0ct UsNTAoTdIaOyN: A88L5555F--44IT2aN4ir-EP77SH4SX9 T|RAaiDrPEHJXOspUoRrtNs.AcoLm | Made in America