Suite Holder Handbook 2016-17

CONTENTSContact Information................................................................................................................ 3Directions.............................................................................................................................. 5Parking Information................................................................................................................ 6Box Office Information............................................................................................................ 7Ticket Information................................................................................................................... 8Suites Amenities and Benefits................................................................................................... 9Policies and Procedures........................................................................................................ 11Joe Louis Arena Information................................................................................................... 13General Information............................................................................................................. 15Frequently Asked Questions................................................................................................... 18Event Announcement............................................................................................................ 20Arena and Parking Maps...................................................................................................... 21Schedule............................................................................................................................. 24Promotional Schedule........................................................................................................... 28Rehmann Suite Level Kids Days.............................................................................................. 30JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 2

CONTACT INFORMATIONPremium Seating Department John Ciszewski Sr. Vice President of Sales 313.471.3346John Ciszewski.....Sr. Vice President of Sales................ [email protected].... 313.471.3346Liz Karolak...........Director of Client Retention and Service.... [email protected].......... 313.471.3348Ryan Coyle...........Director of Premium Sales................ [email protected]......... 313.471.3208Brad Eason...........Premium Sales Account Manager...... [email protected]......... 313.471.3429Kevin McConnell...Premium Sales Account Executive...... [email protected]. 313.471.3074Justin Price...........Premium Sales Account Executive...... [email protected].......... 313.471.7911Tina Sadows.........Premium Sales Account Executive...... [email protected]....... 313.471.3075Kate Decker..........Premium Service Manager............... [email protected]........ 313.471.3068Kelly Bauer..........Premium Service Executive............... [email protected].......... 313.471.3323Stacey Farrell........Premium Service Executive............... [email protected]...... 313.471.3352Elena Yannatta......Premium Service Executive............... [email protected].... 313.471.3051Alexis Rutter.........Premium Sales and Service Assistant.... [email protected]........ 313.471.3452JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 3

CONTACT INFORMATIONHospitality Department Bob Stefanski Vice President of Food & Beverage and Merchandise Operations 313.471.7400Bob Stefanski.......Vice President of Food & Beverage and Merchandise Operations.... [email protected]... 313.471.7400Mike Berend.........Director of Hospitality...................... [email protected]....... 313.471.7921Julie Kruschinska...Hospitality Manager....................... [email protected].. 313.471.7439Cindy Wexel.........Suites Food and Beverage Coordinator... [email protected]............. 313.471.7472Wendy Rachwal....Olympia Club Manager.................. [email protected].. 313.471.7480International Bancard Olympia Club Reservations..................................................... 313.471.7920Suites Food & Beverage Order Line.......................................................................... 313.471.7472Suites Food & Beverage Event Line (from Suite Phone)............................................................x 7388Suites Food & Beverage Fax Line............................................................................. 313.471.7536Suites Food & Beverage Orders Email.............................................................JLASuites@OlyEnt.comJOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 4

DIRECTIONS TO JOE LOUIS ARENA 5From Pontiac, Troy, Flint and Northern Suburbs:Take I-75 Southbound to I-375/Civic Center until it ends (about a mile). Head West on Jefferson andstay in the left lane. Go underneath Cobo Center and exit on West Jefferson. You’ll be directly in front ofthe Joe Louis Arena Parking Garage.From Southwest Detroit, Toledo and Downriver Suburbs:Take I-75 Northbound to the Lodge Freeway (M-10) South. Take the Lodge Southbound to theWest Jefferson/Joe Louis Arena exit. This exit will place you directly in front of the parking garage.From Mt. Clemens, Grosse Pointe, Port Huron and Eastern Suburbs:Follow I-94 West to the Lodge Freeway (M-10) Southbound. Take the Lodge to theWest Jefferson/Joe Louis Arena exit. This exit will place you directly in front of the parking garage.From Lansing, Livonia, Westland and Western Suburbs:(From Lansing area, take I-96 Eastbound to I-275 South) Take I-96 (Jeffries Freeway) Eastbound to theLodge Freeway (M-10)/Civic Center exit. Follow the Lodge Southbound to the West Jefferson/Joe Louis Arena exit.This exit will place you directly in front of the parking garage.From Bloomfield, Farmington Hills, Central or Northwestern Detroitand Oakland County Suburbs:Follow Southbound Lodge (M10) to West Jefferson/Joe Louis Arena exit.This exit will place you directly in front of the parking garage.From Ann Arbor, Dearborn, Inkster and Wayne:Follow Eastbound I-94 (Ford Freeway) to the Lodge (M-10) Southbound. Exit at the West Jefferson/Joe Louis Arena exit.This exit will place you directly in front of the parking garage. JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK

PARKING INFORMATIONOlympia Development manages two parking locations for Joe Louis ArenaThe Joe Louis Arena Garage located on W. Jefferson and the Riverfront Executive Lot located next tothe People Mover on Yzerman Drive.Pay and ParkThe Joe Louis Arena Garage is available for parking during Detroit Red Wings games for $25.Pre-Paid Season ParkingSuite Holders have the opportunity, at the beginning of each season, to purchase pre-paid season parkingpasses for either the Joe Louis Arena Garage or the Riverfront Executive Lot (based on availability). Order formsfor Riverfront parking are sent out during August each year. Playoffs parking should be purchased separatelyfrom regular season parking.Pre-Paid Per-Game Parking PassParking passes are also made available for purchase on a per-game basis for either the Joe Louis ArenaGarage or the Riverfront Executive Lot (based on availability).Buses/Oversized VehiclesEach parking pass is valid for one space only. Buses and oversized vehicles are not allowed in the RiverfrontExecutive Lot for Detroit Red Wings games.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 6

BOX OFFICE INFORMATIONLocation Box Office Contact: Kathy WesserlingThe Box Office is located at the West Entrance of Joe Louis Arena, 313.471.7974on the corner of Jefferson Ave. and Yzerman Dr.Will CallWill Call is located at the Joe Louis Arena Box Office. Guests may leave tickets at the Will Call window; howeverJoe Louis Arena cannot accept responsibility for unclaimed tickets. A picture ID is required to pick up tickets andthey will be released only to the person whose name appears on the Will Call envelope. Tickets purchased throughTicketmaster, by phone or on the Internet are available for pick up two hours prior to the event start time.HoursWinter Hours: From Labor Day through May, Monday-Saturday, 10 a.m. to 6 p.m. Hours are extended forevents and games. The Box Office is closed during Memorial Day weekend (Saturday-Monday).Summer Hours: From June through Labor Day, Monday-Friday, 10 a.m. to 6 p.m.Hours are extended for Joe Louis Arena events and games. The Box Office will have Saturday and Sundayhours if an event or game is taking place. Please contact 313.471.7000 for additional information.Tickets for upcoming events at Joe Louis Arena and the Fox Theatre are on sale at the Box Office window andon the concourse behind Section 101, through the second period of all home games.Tickets may be purchased using cash, Visa, Mastercard, Discover and American Express.Refunds or ExchangesRefunds or exchanges are not available for any game for any reason.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 7

TICKET INFORMATIONTicketsSuite tickets may not be resold as set forth in the Suite License Agreement. Any guest without a Suite ticket will not beallowed access to the Rehmann Suite Level. Due to operational and safety concerns, once you leave the building, thereis absolutely no re-entry.All Suite tickets are distributed prior to the beginning of the hockey season, unless the lease agreement is up for renewalor lease installment is due.All non-Red Wings event tickets are mailed out from the Joe Louis Arena Box Office a minimum of two weeks prior toeach event.Additional Suite TicketsA maximum of five additional Suite tickets may be purchased for any publicly ticketed game, concertor event at Joe Louis Arena.Lost TicketsIf tickets are lost, stolen or not received in the mail, clients should immediately contact the Premium Seating Department.It is highly recommended to track seat numbers when passing out tickets. Lost or stolen tickets cannot be voided outunless a seat number is provided.Event Announcements & PresaleseAlerts announcing upcoming shows at Olympia Entertainment venues are sent out to members of the OlympiaEntertainment Online Club. To become a member of the Online Club, click the ‘Stay Connected’ button located towardthe bottom of OlympiaEntertainment.com and follow the instructions provided. Please see the presale announcementexample in the Appendix.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 8

SUITE AMENITIES AND BENEFITS 9Suite Amenities • Sized for entertaining • Wet bar • Two color television sets • Private restroom • Coat closet or coat rack in suite • Cabinets for storage during the event • In-Suite telephone • Concierge service and in-suite catering including a designated suite attendant • Access to Merchandise Store on Rehmann Suite Level, across from Suite No. 72 • Access to Hockeytown bar on Rehmann Suite Level, across from Suite No. 42 • Ability to customize your suite with pictures, upgrades and other items (approval from arena management required) • Suite Branding (Full and Half-season leases only–approval from arena management required) JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK

SUITE AMENITIES AND BENEFITSSuite Benefits • Customizable lease packages to fit your business needs from all-inclusive to hockey only • Advance notice of upcoming events whenever possible • Opportunity to purchase tickets to upcoming events before they go on sale to the general public (based on availability) • Customized food and beverage menu with advance ordering option • Invitation to Season Ticket Holder, Suite Holder and Suite Administrator functions • Opportunity to purchase pre-paid season parking passes in the Riverfront Executive Lot (based on availability) • Free Joe Louis Arena Video Board greeting during hockey games (with advance notice, based on availability) • Detroit Red Wings alumni visits during hockey games (with advance notice, based on availability) • Complimentary small cluster of balloons in suite upon request (with advance notice, based on availability) • International Bancard Olympia Club Membership • Merchandise Discount • Suite Holder-specific Will Call envelopes • Ability to enter the arena through the Suite Holder/Corporate Partnership door (Full and Half-season leases only)JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 10

POLICIES AND PROCEDURESAccess to Suites for GamesTo gain access to the Rehmann Suite Level, full and half-season clients have a gold stripe on their Suite ticketsthat provides them the opportunity to enter through the Suite Holder/Corporate Partnership Entrance on the west side ofJoe Louis Arena; however, we do allow access at all entrances with a Suite ticket. As an added benefit, full andhalf-season Suite Holders may also leave tickets at the Suite Holder/Corporate Partnership Entrance for their gueststo pick up. This entrance opens when the rest of the arena doors open and closes at puck drop, at which time anyunclaimed Will Call tickets will be taken to the regular Box Office Will Call.Please Note: This entrance is accessible for Suite Holders for Red Wings games only.Access to Suites on Non-Game daysTo gain access to the Rehmann Suite Level, please contact the Premium Seating Department to schedule anappointment. Advance notice must be given before any visitor and/or contractor enters the building.Guest PassesGuest Passes are available to Suite Holders and Administrators. The passes allow guests access to the Suitesprovided they also have a ticket elsewhere in the building. Please be aware that having a Guest Pass alone does notallow admittance into the building. A ticket is required for entrance into Joe Louis Arena. A limit of five Guest Passes canbe used for each event. The pass must be filled out completely with the Suite number, date and event prior to enteringJoe Louis Arena; failure to fill the pass out correctly could result in a decline of access. If you should need additionalGuest Passes, please contact the Premium Seating Department.Suite TelephonesYour Suite telephone will permit communication within Joe Louis Arena. For your convenience and quick access to ourSuite Level Hospitality Office for food and beverage orders and/or questions, you can dial x7388.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 11

POLICIES AND PROCEDURESBalloons, Video Board Greetings & Alumni VisitsPlease contact the Premium Seating Department should you wish to have balloons, a video board greeting or alumnivisit. All are complimentary, subject to availability and require advance notice.Suite BlocksDue to technical requirements for concerts and other special events held at Joe Louis Arena, some Suites will beblocked; this block may vary depending on the event. The Premium Seating Department will notify all Suite Holders ofthe suite blockage for each event. We will always assist Suite Holders with purchasing tickets in the arena.Re-EnteringThere is no re-entry. Once you have exited the arena, you cannot re-enter for any reason.No SmokingSmoking is prohibited inside Joe Louis Arena. Two designated smoking areas are roped off outside the east andwest gates of the arena. You will need your ticket stub for re-admittance.Improper ConductImproper conduct by any fan will not be tolerated. Such actions will subject him or her to the possible loss of allseason ticket privileges. Guests throwing objects in the arena will be subject to eviction from the premises, revocation ofhis or her season tickets and possible legal prosecution.Post-Event PolicyGuests may remain in suites up to 60 minutes after the end of each Detroit Red Wings game and up to 30 minutes afterthe end of each non-Detroit Red Wings event (barring any special event circumstances).JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 12

JOE LOUIS ARENA INFORMATIONOpened: December 12, 1979Built: 1977-79, completed 19 days ahead of scheduleCapacity for:Hockey - 20,066Basketball - 20,153Concerts - 21,666Ice Shows - 14,416Circus - 19,259Hockey Ice Surface: 200 feet by 85 feetOlympia EntertainmentOlympia Entertainment is the company that operates Joe Louis Arena (home of the Detroit Red Wings),the Fox Theatre, the City Theatre and Hockeytown Cafe.Last Game at Olympia StadiumDecember 15, 1979: Quebec Nordiques vs. Detroit Red Wings (Quebec 4, Detroit 4); attendance 15,609First EventDecember 12, 1979: Basketball game between the University of Detroit and the University of Michigan.First Hockey GameDecember 27, 1979: St. Louis Blues vs. Detroit Red Wings (St. Louis 3, Detroit 2); attendance 19,742JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 13

JOE LOUIS ARENA INFORMATIONJoe Louis Arena ToursTours are given year-round on Mondays, Wednesdays and Fridays at 10 a.m. and 2 p.m., on non-event daysonly. Tours include a behind-the-scenes look at the Alumni Room, International Bancard Olympia Club, MediaLounge, Press Box, a Super Suite, the Comerica Bank Legends Club and the Visiting Team’s Locker Room.Tours are $6 for adults and $3 for children (ages 5-17); children under 5 are free. Joe Louis Arena tour ticketscan be purchased at the Joe Louis Arena Box Office. Group tours may be scheduled year-round by advancereservation only. Groups must have at least 15 members to be eligible. For more information, or for availabletour dates, please call 313.471.7460.Protective Netting InformationWARNING! Despite enhanced spectator shielding measures, pucks still may fly into the spectator area. Seriousinjury can occur. Stay alert at all times, even during warm-ups and after play stops. If struck, immediatelyask an usher for directions to the medical station. Joe Louis Arena, like every building in the NHL, has addedprotective netting above the glass at each end of the rink.Guests assume all risk and danger incidental to the game of hockey (including specifically, but not exclusively,the danger of being injured by a puck or hockey stick) and agree that Joe Louis Arena, the league, its affiliatesand employees, the participating clubs, their agents and the players are not liable for injuries from such causes.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 14

GENERAL JOE LOUIS ARENA INFORMATIONStanding RoomStanding room areas are for those fans holding “Standing Room Only” tickets.Fans holding tickets for reserved seating locations will not be permitted in standing areas.Banned ItemsBanned items from Joe Louis Arena include, but are not limited to: bottles, cans, liquid containers, coolers,outside food and beverages, weapons of any kind, laser light pointers, flagpoles, air horns and umbrellas.To ensure the safety of all fans, any carry-in parcels may be checked by Joe Louis Arena Security forprohibited items.CamerasCameras under 80mm are allowed inside Joe Louis Arena on game days. Cameras with lenses that extend past80mm and any detachable lenses over 80mm will not be allowed inside Joe Louis Arena on game days. Videocameras and flash photography are NOT allowed.Disabled SeatingTo purchase disabled seating, please call 313.471.7929. Disabled parking is available in the Joe Louis Arenaparking structure. For all other questions regarding disabled accessibility, please call 313.471.7422.ChildrenChildren 2 years of age and under will be admitted without charge, provided they sit on someone’s lap. However,if any child’s behavior becomes disruptive, the child and guardian(s) may be asked to leave the premises.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 15

GENERAL JOE LOUIS ARENA INFORMATIONLost ChildrenLost children should be brought to the Information Booth, which is located on the concourse behind Section 101.Doors OpenDoors open 1 1/2 hours prior to each game. Door times for non-Red Wings events are usually one hour priorto each event, but may vary.Guest Relations and Information BoothThe Guest Relations and Information Booth are located on the concourse behind Section 101.Public AnnouncementsPublic announcements will be made only in the case of emergencies and should be brought to the InformationBooth on the concourse behind Section 101.SecuritySecurity personnel and ushers are located throughout the arena and will be able to help with any concerns.Lost and FoundLost items and articles may be claimed at the Information Booth on the concourse behind Section 101.You may contact the Guest Services Department by calling 313.471.7460 the day after the event.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 16

GENERAL JOE LOUIS ARENA INFORMATIONBag PolicyAgain this season, Olympia Entertainment will STRICTLY enforce the Clear Bag Policy for Red Wings games atJoe Louis Arena—a policy designed to provide a safer environment for the public and expedite entry for guests.Guests with a non-compliant bag will be asked to return their bag to their vehicle before entering Joe LouisArena. Guests are permitted to carry ONLY the following style and size bag, package or container into JoeLouis Arena: • One-gallon clear plastic freezer bag (Ziploc bag or similar style) • Clear plastic, vinyl or PVC bag that does not exceed 12” x 6” x 12” • Small clutch bag or wristlet measuring 9” x 6” or smaller with or without a handle or strapPlease Note: An exception will be made for medically necessary items and diaper bags after thoroughinspection by security.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 17

FREQUENTLY ASKED QUESTIONSCan I buy additional Suite tickets?A maximum of five additional Suite tickets may be purchased for any game, concert or event at Joe Louis Arena.Additional Suite tickets for Detroit Red Wings games are $35 per ticket during the 2016-17 regular season. Additionalplayoffs tickets may vary in price.What if I lose my tickets?If tickets are lost, stolen or not received in the mail, clients should immediately contact the Premium Seating Department.It is highly recommended to track seat numbers when passing out tickets. Lost or stolen tickets cannot be voided outunless a seat number is provided.How much does it cost to park in the Joe Louis Arena Parking Garage?For Detroit Red Wings games, guests may park for a fee of $25. Other event parking prices vary by event.How do I order food and beverage?To ensure that the Suites Hospitality Department can meet all of your food and beverage needs, place your ordersat least 48 hours in advance. If an event falls on a Saturday or Sunday, we ask that the orders are placed by 5 p.m. onThursday. To place your order, please fax a completed pre-order form to 313.471.7536 or email [email protected]. You will receive a confirmation phone call after the order is placed. If you DO NOT receivea confirmation, please call 313.471.7472. Suite food & beverage orders can also be placed online by visitingDetroitRedWings.com/SuitesOrder. Online ordering is available up to 48 hours prior to each event.What time can I enter my Suite?Suite Holders may enter suites when doors to the arena open.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 18

FREQUENTLY ASKED QUESTIONSHow do I contact someone from my Suite telephone?Your Suite telephone will permit communication within Joe Louis Arena. For your convenience and quick access to ourSuite Hospitality Office for food and beverage orders and/or questions, you can dial extension 7388.Does my Suite ticket get me into the International Bancard Olympia Club?All Suite Holders are allowed access to the Club for the Detroit Red Wings game indicated on their Suite ticket. Fordinner and table reservations, please contact the International Bancard Olympia Club at 313.471.7920.What does the International Bancard Olympia Club pass include?The International Bancard Olympia Club pass allows access into the exclusive members-only club.What time does the International Bancard Olympia Club open and close?The International Bancard Olympia Club opens two hours prior to game time and will close approximatelyone hour after the game.How do I purchase Comerica Bank Legends Club tickets?Comerica Bank Legends Club tickets are sold on a full-season and half-season basis.Please contact a Premium Seating Department Representative for more details.How do I find out if my Suite has a view for a particular event?Due to technical requirements for concerts and other special events held at Joe Louis Arena, some Suites will be blocked.You will be contacted if your suite view is blocked, and we will assist Suite Holders with suite relocations or purchasingtickets in the arena, if available.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 19

APPENDIXEvent AnnouncementJOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 20

ARENA AND PARKING MAPS WEST JEFFNEORSROTNHAVLEO. T JOHN C LODGE FWY (10)WAYWNEESSTTJ.EF3FrEdRSSTO. N AVE. BOX OFFICE ER2XI2VE9ECYRZUFETRRMIOVAENNLTDORITVE SUITE / WEST C E OLYMPIA CLUB ELEVATORS B D EASTA ENTRANCE ELEVATORS SOEUNTTHREAANSCTE CORPORATE PARTNERYZERMAN DR. DETROIT RIVER ENTRANCE YZERMAN DR.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 21

ARENA AND PARKING MAPSBOX OFFICE EVENT SEATING CHART- END STAGE SUITE / WEST C EEASTOLYMPIA CLUB ELEVATORS B DELEVATORS A ENTRANCE SOEUNTTHREAANSCTESTAGE CORPORATE PARTNER Stage configuration is approximate and subject to change. ENTRANCE - MAIN FLOOR - EXECUTIVE - ARENA - SUITES - SUPER SUITESJOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 22

ARENA AND PARKING MAPS RiverfrontExecutive LotJOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 23

2016-17 SCHEDULEDATE VISITOR HOME TIME (ET)THU OCT 13, 2016.................. RED WINGS............................... LIGHTNING............................ 7:30 PMSAT OCT 15, 2016.................. RED WINGS............................... PANTHERS.............................. 7:00 PM MON OCT 17, 2016................... SENATORS.....................................RED WINGS...............................7:30 PM WED OCT 19, 2016................ RED WINGS............................... RANGERS............................... 8:00 PMFRI OCT 21, 2016....................... PREDATORS...................................RED WINGS...............................7:30 PMSAT OCT 22, 2016...................... SHARKS.........................................RED WINGS...............................7:00 PM TUE OCT 25, 2016...................... HURRICANES.................................RED WINGS...............................7:30 PMTHU OCT 27, 2016.................. RED WINGS............................... BLUES..................................... 8:00 PM SAT OCT 29, 2016...................... BRUINS.........................................RED WINGS...............................7:00 PM SUN OCT 30, 2016.................... PANTHERS.....................................RED WINGS...............................5:00 PMWED NOV 2, 2016................. RED WINGS............................... FLYERS.................................... 8:00 PM FRI NOV 4, 2016........................ JETS..............................................RED WINGS...............................7:30 PM SUN NOV 6, 2016..................... OILERS..........................................RED WINGS...............................5:00 PM TUE NOV 8, 2016................... RED WINGS............................... FLYERS.................................... 7:00 PMTHU NOV 10, 2016.................... CANUCKS......................................RED WINGS...............................7:30 PMSAT NOV 12, 2016.................. RED WINGS............................... CANADIENS........................... 7:00 PMTUE NOV 15, 2016.................... LIGHTNING...................................RED WINGS...............................7:30 PMFRI NOV 18, 2016................... RED WINGS............................... CAPITALS................................ 7:00 PM SUN NOV 20, 2016................... FLAMES.........................................RED WINGS...............................7:30 PMWED NOV 23, 2016............... RED WINGS............................... SABRES.................................. 7:00 PMFRI NOV 25, 2016................... RED WINGS............................... DEVILS.................................... 7:30 PM Home games in bold.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 24

2016-17 SCHEDULEDATE VISITOR HOME TIME (ET)SAT NOV 26, 2016..................... CANADIENS..................................RED WINGS...............................7:00 PM TUE NOV 29, 2016.................... STARS............................................RED WINGS...............................7:30 PMTHU DEC 1, 2016....................... PANTHERS.....................................RED WINGS...............................7:30 PMSAT DEC 3, 2016..................... RED WINGS............................... PENGUINS............................. 7:00 PM SUN DEC 4, 2016................... RED WINGS............................... ISLANDERS............................. 6:00 PMTUE DEC 6, 2016..................... RED WINGS............................... JETS........................................ 8:00 PM FRI DEC 9, 2016......................... BLUE JACKETS................................RED WINGS...............................7:30 PMSUN DEC 11, 2016..................... FLYERS...........................................RED WINGS...............................5:00 PM TUE DEC 13, 2016...................... COYOTES......................................RED WINGS...............................7:30 PM THU DEC 15, 2016..................... KINGS...........................................RED WINGS...............................7:30 PMSAT DEC 17, 2016...................... DUCKS..........................................RED WINGS...............................7:00 PMMON DEC 19, 2016................ RED WINGS............................... HURRICANES.......................... 7:00 PMTUE DEC 20, 2016................... RED WINGS............................... LIGHTNING............................ 7:30 PMFRI DEC 23, 2016.................... RED WINGS............................... PANTHERS.............................. 7:30 PM TUE DEC 27, 2016...................... SABRES.........................................RED WINGS...............................7:30 PMTHU DEC 29, 2016.................. RED WINGS............................... SENATORS.............................. 8:00 PM SUN JAN 1, 2017.................... RED WINGS............................... MAPLE LEAFS.......................... 3:00 PMWED JAN 4, 2017................... RED WINGS............................... DUCKS................................... 10:30 PMTHU JAN 5, 2017.................... RED WINGS............................... KINGS.................................... 10:30 PMSAT JAN 7, 2017..................... RED WINGS............................... SHARKS.................................. 10:30 PMTUE JAN 10, 2017................... RED WINGS............................... BLACKHAWKS........................ 8:30 PM Home games in bold.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 25

2016-17 SCHEDULEDATE VISITOR HOME TIME (ET)THU JAN 12, 2017.................. RED WINGS............................... STARS..................................... 8:30 PM SAT JAN 14, 2017...................... PENGUINS.....................................RED WINGS...............................7:00 PM MON JAN 16, 2017................... CANADIENS..................................RED WINGS...............................3:00 PMWED JAN 18, 2017.................... BRUINS.........................................RED WINGS...............................8:00 PMFRI JAN 20, 2017.................... RED WINGS............................... SABRES.................................. 7:00 PMSUN JAN 22, 2017.................... RANGERS......................................RED WINGS...............................12:30 PMTUE JAN 24, 2017................... RED WINGS............................... BRUINS................................... 7:00 PMWED JAN 25, 2017.................... MAPLE LEAFS.................................RED WINGS...............................7:00 PMTUE JAN 31, 2017...................... DEVILS...........................................RED WINGS...............................7:30 PM FRI FEB 3, 2017.......................... ISLANDERS....................................RED WINGS...............................7:30 PMSAT FEB 4, 2017...................... RED WINGS............................... PREDATORS............................ 8:00 PM TUE FEB 7, 2017......................... BLUE JACKETS................................RED WINGS...............................7:30 PM THU FEB 9, 2017..................... RED WINGS............................... CAPITALS................................ 7:00 PM SAT FEB 11, 2017.................... RED WINGS............................... BLUE JACKETS......................... 5:00 PMSUN FEB 12, 2017................... RED WINGS............................... WILD...................................... 3:00 PMWED FEB 15, 2017..................... BLUES............................................RED WINGS...............................8:00 PMSAT FEB 18, 2017....................... CAPITALS.......................................RED WINGS...............................2:00 PMSUN FEB 19, 2017................... RED WINGS............................... PENGUINS............................. 3:00 PMTUE FEB 21, 2017....................... ISLANDERS....................................RED WINGS...............................7:30 PMTUE FEB 28, 2017.................... RED WINGS............................... CANUCKS.............................. 10:00 PM Home games in bold.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 26

2016-17 SCHEDULEDATE VISITOR HOME TIME (ET)FRI MAR 3, 2017..................... RED WINGS............................... FLAMES.................................. 9:00 PMSAT MAR 4, 2017.................... RED WINGS............................... OILERS.................................... 10:00 PMTUE MAR 7, 2017.................... RED WINGS............................... MAPLE LEAFS.......................... 7:30 PM WED MAR 8, 2017.................. RED WINGS............................... BRUINS................................... 8:00 PM FRI MAR 10, 2017...................... BLACKHAWKS...............................RED WINGS...............................7:30 PMSUN MAR 12, 2017.................... RANGERS......................................RED WINGS...............................12:30 PM WED MAR 15, 2017................ RED WINGS............................... AVALANCHE........................... 10:00 PMTHU MAR 16, 2017................. RED WINGS............................... COYOTES............................... 10:00 PMSAT MAR 18, 2017..................... AVALANCHE..................................RED WINGS...............................1:00 PM MON MAR 20, 2017.................. SABRES.........................................RED WINGS...............................7:30 PMTUE MAR 21, 2017.................. RED WINGS............................... CANADIENS........................... 7:30 PM FRI MAR 24, 2017...................... LIGHTNING...................................RED WINGS...............................7:30 PMSUN MAR 26, 2017.................... WILD.............................................RED WINGS...............................7:00 PM TUE MAR 28, 2017.................. RED WINGS............................... HURRICANES.......................... 7:00 PMTHU MAR 30, 2017................. RED WINGS............................... LIGHTNING............................ 7:30 PMSAT APR 1, 2017........................ MAPLE LEAFS.................................RED WINGS...............................7:00 PMMON APR 3, 2017..................... SENATORS.....................................RED WINGS...............................7:00 PM TUE APR 4, 2017..................... RED WINGS............................... SENATORS.............................. 7:30 PM SAT APR 8, 2017........................ CANADIENS..................................RED WINGS...............................7:00 PM SUN APR 9, 2017....................... DEVILS...........................................RED WINGS...............................5:00 PM Home games in bold.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 27

2016-17 PROMOTIONAL SCHEDULEDATE & TIME OPPONENT EVENT GIVEAWAY MON OCT 17 - 7:30 PM SENATORS Opening Night Rally Towels (All Fans), Gordie Howe Poster (All Fans) Magnet Schedule (All Fans)FRI OCT 21 - 7:30 PM PREDATORS -- Wall Calendar (All Fans) Dylan Larkin Bobblehead (All Fans)SAT OCT 22 - 7:00 PM SHARKS -- -- --TUE OCT 25 - 7:30 PM HURRICANES -- Gordie Howe Statue Replica (First 5,000 Fans) Knit Hat (First 5,000 Fans)SAT OCT 29 - 7:00 PM BRUINS Hockey Fights Cancer Night Orange Hat (First 5,000 Fans) Tech T-shirt (First 5,000 Fans)SUN OCT 30 - 5:00 PM PANTHERS Rehmann Suite Level Kids Day -- Ted Lindsay Statue Replica (First 5,000 Fans)FRI NOV 4 - 7:30 PM JETS -- -- --SUN NOV 6 - 5:00 PM OILERS -- Joe Louis Arena Championship Banner Flag (First 5,000 Fans)THU NOV 10 - 7:30 PM CANUCKS -- 1997 Championship Celebration–Locker Room Hat (First 5,000 Fans)TUE NOV 15 - 7:30 PM LIGHTNING Military Appreciation Night -- 1998 Championship Celebration–Poster (First 5,000 Fans)SUN NOV 20 - 7:30 PM FLAMES Canned Food Collection TUE NOV 29 - 7:30 PM STARS -- FRI DEC 9 - 7:30 PM BLUE JACKETS Toys for Tots Collection SUN DEC 11 - 5:00 PM FLYERS Rehmann Suite Level Kids Day THU DEC 15 - 7:30 PM KINGS -- TUE DEC 27 - 7:30 PM SABRES -- SAT JAN 14 - 7:00 PM PENGUINS Smoke Detector Collection WED JAN 18 - 8:00 PM BRUINS -- All promotions, giveaway items, quantities, dates and times are subject to change.JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 28

2016-17 PROMOTIONAL SCHEDULEDATE & TIME OPPONENT EVENT GIVEAWAY SUN JAN 22 - 3:00 PM RANGERS Rehmann Suite Level Kids Day --TUE JAN 31 - 7:30 PM DEVILS -- Joe Louis Arena Retired Jersey Banner Flag (First 5,000 Fans)FRI FEB 3 - 7:30 PM ISLANDERS -- Puck Coasters (First 7,500 Fans)TUE FEB 7 - 7:30 PM BLUE JACKETS -- 2002 Championship Celebration–Poster (First 5,000 Fans)SAT FEB 18 - 2:00 PM CAPITALS Rehmann Suite Level Kids Day --TUE FEB 21 - 7:30 PM ISLANDERS -- Alex Delvecchio Statue Replica (First 5,000 Fans)SUN MAR 12 - 12:30 PM RANGERS Rehman Suite Level Kids Day Goalie Mask Bank (First 2,500 Kids 12 & Under)SAT MAR 18 - 1:00 PM AVALANCHE Go Green Night & Hockey Equipment Collection -- Rehmann Suite Level Kids DayMON MAR 20 - 7:30 PM SABRES -- 2008 Championship Celebration–Poster (First 5,000 Fans)SUN MAR 26 - 7:00 PM WILD -- Red Wings Beach Towel (First 5,000 Fans)MON APR 3 - 7:00 PM SENATORS -- April in the D GiveawaySAT APR 8 - 7:00 PM CANADIENS -- Joe Louis Arena Mini Replica (First 10,000 Fans)SUN APR 9 - 5:00 PM DEVILS -- Farewell to the Joe Mini Stick (All Fans) All promotions, giveaway items, quantities, dates and times are subject to change. 29JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK

REHMANN SUITE LEVEL KIDS DAYSFor select Saturday and Sunday games, there will be activities for kids on the Rehmann Suite Levelsuch as face painters, balloon twisters, food stations and more.This season’s Kids Days include:DATE & TIME OPPONENTSUN OCT 30 - 5:00 PM FLORIDA PANTHERSSUN DEC 11 - 5:00 PM PHILADELPHIA FLYERSSUN JAN 22 - 3:00 PM NEW YORK RANGERSSAT FEB 18 - 2:00 PM WASHINGTON CAPITALSSUN MAR 12 - 12:30 PM NEW YORK RANGERSSAT MAR 18 - 1:00 PM COLORADO AVALANCHE JOE LOUIS ARENA | 19 YZERMAN DRIVE | DETROIT, MI 48226 | 2016-17 SUITE HOLDER HANDBOOK 30