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The Big Chill

Published by The Media Mix, 2016-05-11 06:34:46

Description: The Big Chill

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THE THECOMING WINTER 2016 BIG CHILL THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT BIG CHILL THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT© COPYRIGHT 2016

THE THE BIG CHILL LIFE ABOVE THE SNOWLINE AT THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT AUSTRALIA’S PREMIER BIG CHILL SKI RESORT THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT The Big Chill takes skiers, boarders and anyone interested in visiting the mountains this winter on a behind the scenes journey above the snowline. Our team will deliver the most innovative short-form entertainment lead observational series, as we go behind the scenes like never before to meet the people who show what happens across a world–class ski-resort in the depths of Winter. © COPYRIGHT 2016 | PAGE 2

Delivered in 8 x 4-5 minute mini-episodes and THE THE BIG CHILLdesigned for digital audiences, The Big ChillTHE THEadopts a similar observational production THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORTformat to TV series such as ‘Bondi Rescue’ (TEN)or the Qantas lead “Take Off” (Nine) to highlight BIG CHILLthe everyday operational challenges, visitorsrarely see behind a major ski-resort operation. THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT BIG CHILL BIG CHILL THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT THE BIG CHILL © COPYRIGHT 2016 | PAGE 3 THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT

OBJECTIVES: FORMAT DEVELOPED TO SERVE AS A POSITIVE THE THE BIG CHILL RESORT MARKETING TOOLTHE THE THE THETHE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT DIRECT VISITATION TO MB WEBSITE BIG CHILL INCREASE TIME SPENT ON MB WEBSITE THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT INCENTIVISE SALES: ACCOM., LIFT TICKETING, HIRE, VISITATION BIG CHILL CONTENT CONFIRMED IN CONSULTATION THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT WITH RESORT MANAGEMENT BIG CHILL BIG CHILLTECHNICAL AND PRODUCT INNOVATION THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT FULLY RESOURCED PRODUCTIONTHE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT 8 X 4-5 MINUTE EPISODES BIG CHILLTHE BIG CHILL THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORTTHE THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT © COPYRIGHT 2016 | PAGE 4 BIG CHILL THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT

THE THE BIG CHILL FORMAT: THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT Set against a magical winter resort playground and extreme Alpine weather, our production involves a limited seasonal window to showcase the best Australian ski runs, boarding, food and beverage, tourism and the best of Alpine hospitality. Our cameras will follow the resort’s team every day before sun-rise and build content around roads management, to ski-lifts, ski patrol and ski school. And when the sun sets, we’ll ride with the Snow groomers as they prepare the runs for tomorrow the night as the resort moves into party- mode with the hottest après-ski parties, bars and clubs across the resort. We’ll capture the adrenalin rush of first time leaners, pro-boarders and extreme skiers to showcase the diversity of the resort’s runs and terrain, showing how skiers of abilities can enjoy the resort. And most importantly, we’ll meet the mountain characters, personalities and legends from across the resort who make it all happen! BIG CHILL © COPYRIGHT 2016 | PAGE 5 THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT

THE THECONSIDERATIONPROMPTERS:• Host on the Mount Buller resort website via Youtube• Free Subscription to drive promotion (The Big Chill pack – we can assist in this prize)• Potential discounts to Big Chill subscribers• Promote through existing CRM channels: EDM and SMS• Cross Promote within the Video Snow Reports – per Network TV style cross promotionINTEGRATION:• Resort Accommodation focus• Mountain staff and personalitiesBIG CHILL• Guest Services• PromTHEoOtiNoLInNEoREfALkITeYySERsIEtSraFRtOeMgAiUcSTcRAoLIAm’S mPREuMnIERicSKaI-tRiEoSOnRsT• Potential BIG CHILL © COPYRIGHT 2016 | PAGE 6 THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT

THE THE BIG CHILL THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORTENTITLEMENTS: BIG CHILL FIND US ON: RESEARCH THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT ALL SCRIPTING AND DEVELOPMENT HOME | ABOUT | NEWS | VIDEO | FULL EPISODES | GALLERY | RESORT | SPONSORS | CONTACT BIG CHILLFILMING IN HD, & SPORTS CAMERATHE THE NEWS LIFE ABOVE THE AUDIO RECORDINGTHE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT SNOWLINE AT AUSTRALIA’S EDITING NARRATION PREMIER SKI RESORT MUSIC WIN SPONSORS BIG CHILLGRAPHICS & MOTION EFFECTS WIN THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT A NIGHT IN THE COMPETITION/PROMOTIONAL SNOW CAVE SPOT/ARTWORK CREATED FOR YOU & 4 MATES THEBIG CHILLTHE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT THE BIG CHILLTHE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT The Big Chill BIG CHILLTHE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORTTHE The Big Chill ryeosuorrtc,hvaisnictewtwoww.tinheabnigigchhtilla.ct oamn .Aalupine For skiTHE BIG CHILL © COPYRIGHT 2016 | PAGE 7 THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT

THE THECRITICAL TIMING:• Approximate 4 x Resort visits by production crew (8-10 days in total)• June x 2• July x 2• August (if required pending snow conditions)RELEASBE SICGHEDCULHE:ILL THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT• Delivered week post productionINVESTMENT:$45,000 plus GST• Accommodation (4)• Ski PassesBIG CHILL• Parking• Over snow transfersTHE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORTTHE BIG CHILL © COPYRIGHT 2016 | PAGE 8 THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT

THE THE BIG CHILL SO TIME TO PACK YOUR CHAINS, FASTEN YOUR BOOTS THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT AND SHARPEN THE EDGES AS WE GET READY TO BRING BIG CHILL A COMPLETELY NEW AND INNOVATIVE LOOK AT WHAT THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT LIFE BEHIND A WINTER SKI RESORT IS REALLY LIKE!THE BIG CHILL © COPYRIGHT 2016 | PAGE 9 THE ONLINE REALITY SERIES FROM AUSTRALIA’S PREMIER SKI-RESORT

Contact BRANDED ENTERTAINMENT AND CONTENTRohan Robertson | Managing DirectorE: [email protected]: 0400 841 574 | P: +61 3 8631 4401Address: 11-13 Newton Street, Cremorne VIC 3121Daniel Goldstein | DirectorE: [email protected]: 0413 061 656 | P: 1300 040 7182Address: L1 564 Swan Street, Richmond VIC 3121


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