Tawasul - August 2016 -En

First Issue August 2016Read Inside CEO’s Message The Sector Updates Year of Reading Minds in BloomA Colleague in the spotlight Knowledge Contest Creative CornerContact us: [email protected]

Ceo’s Message Dear DED employees. After months of serious and sincere preparation from the magazine team; it is our pleasure to launch the first edition of the Corporate Support Sector Magazine “ Tawasul “ This sector has been established in order to provide a package of corporate support services for organizational units and employees of DED to help them focus their efforts towards achieving the goals of the DED and improve their performance. The launch of our newsletter in this particular period did not come by chance, but it was launched to support the initiative of His Highness Sheikh Khalifa bin Zayed Al Nahyan, the President of United Arab Emirates for announcing the Year of 2016 as “Year of Reading” to represent a new step in UAE’s march towards the consolidation of the culture of science, knowledge and access to the world’s cultures. We seek and hope in cooperation with the team work, to provide the employees of DED with the latest news of the Sector in internal and external levels as well as highlighting the most important professional and social issues. Your support is an important factor for us to succeed in achieving our aspired goals. We look forward to receiving your suggestions and your opinions based on our firm belief that sharing ideas with the employees is the main source of creativity, innovation and learning. The Corporate Support Sector was formerly known as “Shared Services Sector”, and in 2016 the name was changed to the Corporate Support Sector under the Executive Council Resolution No. 10 of 2016 concerning the organizational structure of the Department of Economic Development. The Sector plays an essential role in supporting the key sectors and institutions of the DED through the diversity of its functions and services for the following departments: Information Technology; Human Resources Department; Administration Affairs Department; Finance Department; Customer Happiness Department and Revenue Department. Moreover, this Sector played very important role in enhancing the economic position of the Emirate of Dubai and its institutions through a series of diverse achievements at various levels. We hope that our Magazine and its subjects will merit your satisfaction. We thank you in advance for your trust, and eagerly look forward to your contributions in enriching our magazine as well as a platform for your voices. Sincerely yours, Abdullah Hassan CEO, Corporate Support SectorAugust 2016

Index Who is Saeed? 4 5 Your Career Counselor ... Your New Best Friend!An Interview with Bright Who is the career counselor? how can you benefit from him/her ?Mr. Mohamed Milestones 18 6 The Business Licensing System,10AlShehi 19 years of Excellence Your next DED Dubai celebrates 19 years of the Business licensing system on Shafiqa book 19.7.2016 AlBeheri wins the “ Reader of 21 7 Flexible Working Hours (A Step towards Happier Employees) the year “ 17 The You will understand the importance of Flexible Hours and it’s benefits 20 Contest 8 “Hyperion” Explaining the new automated system to prepare budgets 9 The working environment and Employees Health The Administrative Affairs initiatives 12 Emotional Intelligence How can you manage your Emotions? Can you control it? 13 A trip to the future: Virtual Reality challenges VR is not just fiction, it is considered to be the world’s future. 14 A summer Getaway in GCC! Guess what? you can enjoy a summer vacation in the Gulf region! 16 Spotlight on a colleague : Tarek Alzemeti 17 The Knowledge Contest: Answer and win! 19 2016: Year of Reading 22 The Creative Corner 23 The Magazine Team August 2016

Who The Sector Updates 4 ?is Happiness and positivitysaeed is a real government commitment and spiritQ&A that unites the UAE societyThere is no doubt that you have already His Highness Sheikh Mohammedseen this character somewhere, inside bin Rashid Al Maktoum, Vice President and Prime Minister of theor outside the DED, or even wmho‫س‬islet United Arab Emirates and Ruler ofbrowsing the websites; but the Dubai “prominent question is “Who is Saeed?”DED has launched its smart cartooncharacter “Saeed”, to communicatewith different sectors of customersthrough the communication channels.The selection of Saeed Character camewithin the framework of efforts to raisethe level of happiness of the Customersof DED, and to make Dubai the happiestcity in the world in line with the visionand directives of His Highness SheikhMohammed bin Rashid Al Maktoum,UAE Vice President, Prime Ministerand Ruler of Dubai, to transform Dubaiinto the smartest city in the World.“Saeed”, the new face of DED, willbe available in the various channelsof communication including: theofficial website of DED, the Call Center“E-mail”, social media channels,exhibitions, promotional campaigns,the media, and publications.August 2016

5 The Sector UpdatestHE CareerCounselor ...Your New Best Friend!Career Counselor is qualified person who enjoys very high level of Articleexperience in the field of human resources. He will provide you withadvice, consultation and career guidance regardless of your job position. Who are the current Counselors?Career Counselor will help you to choose your career and define yourgoals, and will assist you in making your decisions. He will expand your Mr. khaled Sayedawareness and the horizon of your thinking based on your education Husseinyand ability to accomplish your tasks and unleash the latent abilities and Senior Manager -energies in you. Employees HappinessThe role of the Career Counselor is not only to respond your stereotypedinquiries and questions relating to the services provided by HumanResources Department or its policies; but also to help you to draw thefuture of your career and stimulate the excellence in your performanceand increase your loyalty to the DED. Mr. Saleh Abu Ali HR Expert Mrs. Mariam Eissa August 2016

The Sector Updates 6the BussinesLicensing Sysytem19 years of Excellence in serving the Business Community ArticleThe Business licensing system is the e-system responsible for the business licenses in the Emirate of Dubai.The innovative system was launched in 19.7.1997 and will complete 19 years next month. The system is beingcontinuously developed and upgraded to match the highest international standards.August 2016

7 The Sector UpdatesFlexible WorkingHoursA step towards happier employees ArticleMany entities in the public and private sector tends to apply the flexible working hours system while enforcingcertain rules to benefit both the employee and the entity itself. As a result, DED worked on developing acomplete system based on internal studies of the services offered by the department and the circumstancesof the employees taking into consideration the special circumstances of the working women . The Flexibleworking hours system offered the working ladies an oppurtunity to come to work in a better mood by facingthe least traffic and combining work and home responsabilities and sharing with her partner the mandatoryresponsabilities in personal life. The first statistics of applying the system showed increase in the happinessfactor among employees and the work enviroment as a whole.The Human Resources department promise DED’s employees s to continue to develop and innovate initiativesthat contribute in their happiness which will reflect positevly on the happiness of DED’s stakeholders.Theeffort was clearly shown when DED achieved 94% in the employees satisfaction factor. Such a result will forceus to continue the improvment process to achieve always the first place if there was no resources shortage andsupport was given from the leaders. August 2016

The Sector Updates 8HyperionThe New Auromated System toPrepare Budgets ArticleThe Finance Department launched the second phase of the smart financial planning system for the employeesresponsible for preparation of budgets and financial plans in the Finance Department and governmentauthorities.The preparation of the governmentbudgets for the next fiscal year2017 will be based on the newsystem of «Hyperion» after thesuccessful launch of the DemoVersion in the 2016.«Hyperion» will mainly focus onthe planning of financial resourcesrequired by every department inthe following aspects:- The required expenses for implementation of programs to achieve the strategic goals of the Dubai Governmentfor the coming years.- The proper assessment of the financial obligations of each governmental department (Encumbrances &Accrual Base); which means the assessment of financial obligations of the Government of Dubai and theircompatibility with the available financial allocations.- The proper assessment and planning of the revenues to be collected for the concerned department (AccrualBase), and determine the size of the cash flows transferred to the Government of Dubai.- Budget Control- The distribution of financial resources according to strategic priorities.- Unify the use of the budget system between the departments of Dubai Government and automate the same.- Medium-term financial planning.- The transforming from input base budgets to program based budgetsBased on the action plan; training workshops will be held in coordination with the Department of Finance inJuly and August for all the representatives of the organizational units of the DED and its affiliates to introducethe users with the mechanism for preparing budgets by using the “Hyperion System”.August 2016

9 The Sector UpdatesThe WorkingEnvironment &Employees Health Article In view of our commitment to the well-being and health of employees, the Administrative Affairs Division prepared comprehensive plan to be implemented throughout the year included series of events which have been implemented in cooperation with the competent authorities in the UAE. These events include World Health Day, E-Awareness Contest, World No Tobacco Day, and World Asthma Day. Internally, the DED in coordination with the Human Resources Division prepared training plan to train employees of the DED on security and safety systems and virtual risks for the year 2016. In fact, 12% of the employees of the DED participated in the training programs during 2015, which was followed by two vaccine campaigns against hepatitis. For the convenience of the DED employees, and for saving their effort and time; DED launched the food delivery services in coordination with restaurants located near to the DED to deliver food to the employees in their offices. DED participated in the events of “Earth Hour” initiative to support the culture of rational use of natural resources and the initiative of green economy for sustainable development; Moreover, DED provided boxes for collecting recyclable papers; and implemented 80% of the project to change the current lighting to LED lighting to save the energy. Also, the DED succeeded in saving an amount of AED 254,000/- since the beginning of 2015 until the end of the first half of 2016. Also, this project could reduce carbon emissions by 316.209 kg of carbon dioxide emissions. August 2016

Interview with an Official 10 Mohamed Alshehhi: The Happiness Fund aims to promote the spirit of solidarity and achieve social and financial stability to the Fund’s members. InterviewThis section discusses some important projects launched by DED. In this issue we will interview Mr.Mohammed Al Shehhi, Deputy Executive Director of Corporate Support Sector and one of the founders ofthe Happiness Fund, to provide us with more information about this Fund and its importance.Q Describe the Happiness FundHappiness Fund is a social charity project Q Who are the partners of theprovides services to the employees of the DED Happiness Fund?and its affiliates. It aims to promote the spiritof solidarity and achieve social and financial The strategic partners to the Happiness Fund are:stability to the Fund’s members. The Fund’smembers include: permanent employees, Fazaa Dubai:temporary employees and retirees. - Lease to Own Cars - Auto Insurance - Personal Accidents InsuranceQ What are the services provided - Professional Employment Services by the Fund? - Discounts services on airline, hotels and restaurants booking - Prepaid Visa Card ServicesThe Fund provides a range of servicesincluding: Dubai Plus- Periodic allowance for the employee (widows Dubai Plus Program is the first of its kind for- orphans – cases of total or partial disability - government and semi-government employees in thefamilies of prisoners - low-income employees) Emirate of Dubai through special smart card which- Fixed allowance to be paid for one time only has many privileges and discounts on purchases and(emergency cases, termination of service, home added services include:furnishing and maintenance) - Entertainment- 0% Interest Loan: interest-free personal loan - Restaurantsup to AED 50,000 per each loan, and to be - Retail Sales and Fashionrepaid in monthly installments not exceeding - Health and Beautythan (36) months. Such loans are granted to theemployees in one of the following cases: -Severe illness, Marriage, Education, Disasters,Housing, Other casesAugust 2016

11 Interview with an Official Q What are the steps to becoming a member in the Fund? Membership Fee is AED 200/- per month. The member may recover the Membership Fee during the first three months only. After the expiry of the said 3 months period; the member may withdraw from the Fund at any time without the recovery of the Membership FeeWhat Are Loans - Financing of three cases of personal loansThe Fund’sAchievments 29- Cash advances to members 9- Subsidies for members 4- Cash amounts as consolation for members. Two- members benefited from “Lease to Own Cars” Service. three- Financing of vehicles through the strategic partner of the FundCars 50%- Insurance for six vehicles at competitive prices nearly less compared to the prices of other insurance companies One- member benefited from Education Funding. 4- Application for providing servants for membersOthers 37- foods box to the Charities in Ramadan 404 73- Provide Ramadan Aids to member in addition to the outsourced employees Contact The Happiness Fund [email protected] - 04 4455511 August 2016

Minds Bloom 12Emotional Intelligenceby Saleh Abu AliIt is modern terminology, defined as the person’s ability Self-Training: Every person must be aware of how to actto manage and control his emotions and choose the best and what to do or say.ones depending on the situations faced by that person. The main target of self-training is not to satisfy the people’sDaniel Goleman, one of the most famous science feelings, but to discover the human nature and to be fullyjournalists, identified emotional intelligence as is the aware of how to act with people. Everyone shall learn howcapacity of individuals to recognize their own, and other to be social with the others, because it is the only way topeople’s emotions, to discriminate between different correct our actions and be able to deal with people and befeelings and label them appropriately, to use emotional good at the art of dealing with others.information to guide thinking and behavior, and to manageand/or adjust emotions to adapt environments or achieve The Empathetic Spirit with Others:Every person shallone’s goal. be sympathetic with the other’s crises and know how toAmong the most prominent qualities that overwhelm those comfort people and give them confidence in themselves,people who enjoy a high degree of emotional intelligence and most importantly of all to avoid actions or statementsis the ability to understand the other people’s situations that could cause insult to the people.and conditions and sympathy for them when they fall in Through the acquisition of that skill, we will be able to dealdeadlocks or misfortunes, in addition to their ability to form with others taking into consideration the fact that peoplemultiple friendships and maintain them. Such persons are have different personalities feelings and ideas.characterized by the capacity to find solutions for disputes This ability to know the nature of human beings will bethat arise between them and the others easily or dissolve developed with time till we be good in the art of analyzingdisputes that occur between other people themselves. people’s personalities and be able to distinguish betweenThey are also able to express their feelings even if they what people love and what they hate.have mixed feelings in addition to their ability to faceproblems with high confidence and to adapt to all social Establish Positive Relations between People: Ourattitudes. Finally, people who have emotional intelligence relations with others shall be built on positive constructiveare inclined to independence of opinion and trying to manner, which will help us to strengthen the spirit ofunderstand things. sympathy in dealing with others.Methods for the Development of EmotionalIntelligenceDiscover Yourself: The only way to know who you are isto define your personality and recognize what you like anddislike. The most wonderful feeling is to know how to actand speak with others, which makes you a different personof independent personality without imitating the others.Every person shall determine his character through hisway of thinking and his actions without comparing himselfto the others. Every person shall determine his characterthrough his way of thinking and his actions withoutcomparing himself to the others.August 2016

13 Minds BloomVirtual RealityFiction or Reality? Articleby Mohamed Elmasry Is there any real applications around us? What is Virtual Reality? VR is a computer technology that 2016 The year when the likes of Oculus Rift, PlayStationreplicates an environment, real or VR and the HTC Vive take the medium mainstreamimagined, and simulates a user’s and you can find and buy the products anywhere in thephysical presence and environment world. It is an immersive experience in which your headto allow for user interaction. Virtual movements are tracked in a three-dimensional world,realities artificially create sensory making it ideally suited to games and even movies.experience, which can include sight,touch, hearing, and smell. Is there any other applications rather than games and movies that use VR? If you are a sports fan, the virtual-reality platform company Live like VR has built a virtual stadium so you can have the thrill of game day experiences with your friends, right from the comfort of your couch. Similarly, virtual reality can also transport users to a live performance as shot by the virtual reality filming company next. Also, the health care industry has been a big adopter of virtual-reality tech, with some institutions using the computer-generated images for diagnosis and treatment. What is the future of VR? There is talk about using nanotechnology as a means of allowing us to push beyond the boundaries of the human body and enter into the digital world. You would become one with the virtual environment. The next evolution of VR would be where you participate physically in that VR world, and not just sitting down; if you’re a football player, you actually get to throw a football, and you can interface with the team. August 2016

Minds Bloom 14 Leave your country in search of loftiness And travel! For in travel there are 5 benefits Relief of adversity and earning of livelihood And knowledge, etiquettes, and noble companionshipA Summer Getawayin gccby Maryam Ahmad AlshamsiZaya Nurai Island, Abu Dhabi, United Arab EmiratesFrom Abu Dhabi, the capital of UAE, we have selected one of the world’s 22 most incredible privateislands, as per CondeNast Traveller UK, a leading international travel newsletter. Special Features Private pool, Beach villas and Kids club. How to get there? 10 to 15-minute boat ride from Saadiyat Island. To keep in mind Although every villa has its private pool, however, the pools do not offer full privacy, as they are open from one side to the beach. www.zayanuraiisland.comAugust 2016

15 Minds BloomBanana Island Resort Doha by Anantara, QatarA luxurious, alcohol-free resort in the Arabian Gulf in Doha’s Banana Island, a banana-shaped island. Special Features Private pool, Kids and teens club, Diving center, Bowling alley and Cinema theatre. How to get there? 25-minute boat ride from Al Shyoukh Terminal. To keep in mind Boat ride arrangement has to be made 24 hours prior to arrival. www.zayanuraiisland.comAlila Jabal Akhdar, OmanDifferent from island resorts, this mountain resort offers a good escape from the summer heat. Special Features Spectacular views, Hiking and Half board option. How to get there? By car, 5.5-hour from Dubai and 2.5-hour from Muscat International Airport. The resort is accessible by Four Wheel Drive (4WD) only. To keep in mind Children have to be supervised 24 hrs as the area is by the edge of cliffs. www.zayanuraiisland.com August 2016

Spotlight on a Colleague 16Spotlight on acolleague! Article Name Tarek Ibrahim AlzemetiUniversity Degree Bachelors of Engineering Position System Analysis Expert Department Information Technology Sector Corporate Support SectorDate of Joining May 2009Career in DED System Analysis Specialist - System Analysis Expert Internal 1- Meydani Application 2- Auto-RenewalAchievements 3- Start a Business Procedure 4- E-Services External 1- Integration with External EntitiesAchievements 2- Improving Procedures with External Entities Hobbies Photography and Football CertificatesAugust 2016

17 The Knowledge ContestThe KnowledgeContest CompetitionAnswer The When was the Business Licensing System Following launched in Dubai? Questions Who are the the Happiness Fund partners?What is the main goal of the “Career Counselor” initiative?Where will you find “ SAEED “ ?What is the latest technical awards recieved by DED?Send the right answers to :[email protected] August 2016

2016: Year of Reading 18Bright Milestonesin the Race for Excellence Article Business in Dubai App wins the “Golden Shield of Excellence” The ‘Business in Dubai’ App of the Dubai Department of Economic Development received the Golden Shield of Excellence for the best smart application in the Arab world at the Pan Arab Excellence Awards Academy event held in Kuwait city on the 27th of April 2016. The winners received the Golden Shield of Excellence for the best smart application in the Arab world in the event held under the patronage of His Excellency Sheikh Mohamed Abdullah Al-Mubarak Al-Sabah, Minister of State for Cabinet Affairs and Chairman of the Board of Directors for the Central Agency for Information Technology in Kuwait. “Business in Dubai” has had more than 40,000 users so far, and the number of transactions has exceeded 1,000,000, which includes enquiries, E-services, and payments among others. DED Analytics wins Government Award 2016 in the Category of “Government Mobile App of the Year at the level of government departments and institutions in Dubai.” DEDAnalytics wins .GovAward 2016 in the Category of «Government Mobile App of the Year at the level of government departments and institutions in Dubai” in the ceremony held under the supervision and organization of ITP Technology Website in the presence of the most important public figures in the United Arab Emirates and specialists in the field of Information Technology. (DED Analytics) is one of the most important and newest initiatives of the IT Department in the DED. It is designed to replace the traditional system for the issuance of corporate reports with new digital platform that allows easy dealing with manipulate data and information from any source, and allowing the users to build their own reports using different and detailed data for their operations through simple and distinctive he interface, which enables employees to use the outputs in various fields of work inside and outside the DED.August 2016

AReadingNation The initiative «2016 The Year of Reading in UAE» launched by His Highness Sheikh Khalifa bin Zayed Al Nahyan, the President of United Arab Emirates, represents new step in UAE›s march towards the consolidation of the culture of science, knowledge and access to the world›s cultures in the hearts of the citizens and residents, through a series of cultural and intellectual initiatives and projects which were launched the UAE since its establishment, which embody the same vision developed by the founder of the UAE the late President Sheikh Zayed bin Sultan Al Nahyan.

2016: Year of Reading 20Employee “Shafika” winsthe “the Best Reader ofthe Year” Award Article Miss. Shafika Al Bahiri participated in the cultural competition that was held during the conference of “Visions2Reality” organized by Sharjah Islamic Bank Academy organized on annual basis. Miss. Al Bahri won the title of «The Best Reader of the Year». The title of the Conference of this year was «Success Stories». This cultural competition was organized in line with the Innovative of «2016 The Year of Reading in UAE» launched by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, which aims to establish the reading as permanent community in the United Arab Emirates. The contestants were selected from various universities in the UAE and elite of young readers in the UAE who have undergone the tests of the first stage before they were chosen to compete in the final stage of the competition.The completion’s questions are divided into three rounds; the first round included questions related to international booksin Arabic and English, information about the biography of the writers and questions relevant to the subject of the book.The second round of the competition focused on social media and the most important topic for the users of social media;while the questions of last round were taken from local newspapers and international news published in the newspapers(Emirates Today and Khaleej Times).Shafika said: “I used to read books since I was a student in the university, and this undoubtedly helped me to win thiscompetition, most of the questions were about books which I already read like The Alchemist Novel by Paulo Coelho,Outliers (Book) by Malcolm Gladwell, and the book of (The Art of Happiness) by Dalai Lama and many other books.”The winning of the title of “The Best Reader of the Year” was an incentive for me to develop the hobby of reading. As TheCulture Industry Book says: “Reading is worship and honoring for the mankind, and the reason for having the foresightand self-control, and the door for creativity and development of mind and broadening understanding»August 2016

21 2016: Year of ReadingYour next BOOK! My Vision by His Highness Sheikh Mohammed bin Rashid Al Maktoum My Vision: Challenges in the Race for Excellence is a unique book in which His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai, examines aspects of the UAE›s unique development experience. This young country is making every effort to achieve excellence and upgrade its status from a regional economic center into an international hub. It is striving to excel in services, tourism, and the knowledge economy and creative human resources in order to reach its ambitious development goals. Muqaddimah of Ibn Khaldun Ibn Khaldun wrote the work in 1377 as the introduction chapter and the first book of his planned work of world history (The Book of Lessons), but already in his lifetime it became regarded as an independent work on its own. This work is characterized by its encyclopedic nature, as it deals with all fields of knowledge of law, history, geography, economics, architecture, sociology, politics, and medicine. The book has dealt with the human conditions and the differences of their natures and environments and their impact on humans. Also, it dealt with the development of nations and peoples and the emergence of the states and the reasons for their collapse based on the interpretation of the concept of fanaticism. Ibn Khaldun has already preceded the other thinkers and philosophers ideas such as the French Philosopher Auguste Comte. ‹Creativity, Inc.› by Ed Catmull Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is a book, written by Amy Wallace and Edwin Catmull, about managing creativity. It is one of the best business books ever written, as described by Forbes newsletter. Rubaiyat of Khayyam - Omar Khayyam Rubaiyat (the quatrains) is kind of famous Persian poetry which was defined by Omar Khayyam, born Ghiyath al-Din Abu›l-Fath Umar ibn Ibrahim Al-Nisaburi al-Khayyam known as Omar Khayyam (1131-1048), was Persian mathematician, astronomer, philosopher, and poet. It is most likely that Rubaiyat was in the early 12th Century/ 865 AH. The title comes from the (quatrains) which refers to one of the Persian poetry templates. The quatrain is a type of stanza, or a complete poem, consisting of four lines of poetry about a specific topic. There are many possible rhyme schemes, but the most traditional one is the harmony the rhyme of the first and second hemistich with the fourth one, or the harmony of all hemistiches in the rhyme.   The Bamboo Stalk - Saud Alsanousi The Bamboo Stalk is the Winner in 2013 of the International Prize for Arabic Fiction. The jury described the winning novel as «well-built novel characterized by force and depth and raises the question of identity in the Arab Gulf Societies», and considered it the best novel published during the year 2012. August 2016

The Creative Corner 22TheCreative Abdullahcorner Almeheri Senior Manager - IT Hobby: Photography Majed Maitha Salah AlhashemiSenior Executive - HR Princaple Executive - HR Hobby: Drawing Hobby: PhotographyAugust 2016

23 The Magazine TeamCopyRightsThis magazine has been published by the Department of Economic Development-Dubai for internal use onlyand may not be re-distributed or sent or disclosed in whole or in part in any form without the expressedwritten consent of the department. By recieving a copy of this magazine and reading it is a commitment fromyour side. Note that the content of the magazine and the analysis, opinions and conclusions, informationand data have been obtained from various public resources believed to be reliable but we do not guaranteeits accuracy. The Department of Economic Development in Dubai does not make any express or impliedwarranties regarding the data and information presented nor does it acknowledge that the informationcontained in the magazine is complete or free from any error, not misleading, or fit for any particularpurpose. This magazine may be subject to change or update without prior notice, and DED do not bear anyresponsibility for what may have on it.Contact Us: The magazine [email protected] Data Gathering and Editing Hamda Alblushi Shaiban Alshehi Saleh Abu Ali Aisha Alhaj Ayesha Ahli Laila Alramsi Mohamed ELmasry Marwa Alromaithi Heba Altamimi Heyam Hamouda Creative Directors Mohamed Elmasry Khaled Nehad ProofReading - Arabic Language Saleh Abu Ali August 2016