Book of Research Abstracts- October 2019

COPYRIGHT AND DOCUMENTATION ‘BOOK OF ABSTRACTS’ GUIDED AND CURATED BY Kalyan Srinivas Raygalla Visiting Faculty- WSAD Founder and CEO- Raygalla’s Mantra Research Abstracts of Students of Semester V October- 2019 Fashion Design | Interior Design | Visual Communication | Product Design An initiative of Batch 2017-2021 Woxsen School of Arts and Design



PREFACE AND INTRODUCTION The idea of this initiative to introduce formal study of research journey. The study of this module enlightened the students with intricacies of research, methodology and sources to rely upon in terms of formal research. Research plays an important role in the industry and so, knowing the details of the same along with various stages and formatting becomes essential for the students to know and also memorize the structure for a smooth and better functioning. This book is a combination of Abstracts written by students of Semester V- Woxsen School of Arts and Design under the Module- Copyright and Documentation. With the mentorship of Kalyan Srinivas Raygalla (visiting faculty), this module progressed with an agenda of research understanding in practical sense. The whole idea of research in the academia or industry is replicated here in the classroom with a narrowed down approach where students have taken topic or hypothesis which has a microscopic approach in terms of the scope, so that, in a given time span of 9 working days, their research will shape into a formal study; which in-deed is the case. iii



Table of Contents- Title of Abstracts BRAND MANAGEMENT IN FASHION INDUSTRY: A BOOMING TREND ...........................................................1 DO DOCTORS TURN THEIR PATIENTS INTO DRUG ADDICTS? ........................................................1 HOW DOES SERIALS/DAILY SOAPS IMPACT ON INDIAN PEOPLE?.................................................1 DO COLOURS REALLY EXIST OUTSIDE OUR BRAINS?........................................................................2 IS ONLINE DATING BOON/BANE ............................................................................................................2 WHY WE NEED TO CHANGE THE WAY WE TALK ABOUT CLIMATE CHANGE............................3 How important is the role of colours in product design? ...........................................................................3 Does Prototyping Help in Product Development .......................................................................................4 HOW GOOGLE IS AFFECTING HUMAN INTELLIGENCE ....................................................................4 VASTU SHASTRA – MISUNDERSTANDING OR MISCONCEPTION. ..................................................4 HOW DOES HOLY SPIRIT INFLUENCE CHRISTIANITY? .....................................................................5 EVOLUTION OF SMART TEXTILES TOWARDS PRÊT À PORTER ........................................................5 HOW DO PHOBIAS INFLUENCE ONE’S DAILY LIFE? ..........................................................................6 HAS SOCIAL MEDIA BEEN MORE OR LESS CONNECTED TO PEOPLE?...........................................6 HOW DOES ONE’S CHILDHOOD IMPACT ON THEIR SEXUAL PREFERENCES?.............................6 INTUITION AND DECISION MAKING.....................................................................................................7 HOW BTS INFLUENCED THE YOUTH, TO WHAT EXTENT? ...............................................................7 ASTROLOGY.................................................................................................................................................8 THE AFFECTS OF COMMUNICATION BARRIERS ON A PERSON’S BODY .......................................8 DO STUDENTS IN SCHOOL THAT ELIMINATE GRADES DO BETTER IN COLLEGE AND THEIR CAREER? .......................................................................................................................................................8 WHY DOES INSOMNIA EFFECT OUR HEALTH? ...................................................................................9 HOW DOES HATE ACCELERATE FAME ON SOCIAL MEDIA? ...........................................................9 How cinematography techniques are used to create emotional effect on the audience? .......................10 ROLE OF BODY LANGUAGE IN MIND READING...............................................................................10 IS HAIR MAKEUP REALLY AN INTEGRAL PART OF FASHION INDUSTRY? .................................10 HOW CAN AESTHETICS ENHANCE THE PROABILITY OF SUSTAINABLE DESIGN TO SELL? ..11 WHY MINIMALISM IS BEEN PREFERRED BY MOST OF THE PEOPLE IN INTERIORS?.................11 HOW TYPOGRAPHY CAN INFLUENCE READING TIME...................................................................12 CAUSES, CONSEQUENCES OF EARTHQUAKE....................................................................................12 MESSAGE LANGUAGE SEEMS LIKE REDUCING THE UNDERSTANDING OF SPELLING AND GRAMMAR ON YOUTH TODAY.............................................................................................................13 WHY DO ADULTS WATCH ANIMATED MOVIES?..............................................................................13 WHAT CAUSES MORE OBESITY, EATING FAST FOOD OR FAST FOOD EATING? ........................14 v

IMPACT OF SMARTPHONES ON WORKPLACE PRODUCTIVITY.....................................................14 IS HUMANITY A MIRAGE? ......................................................................................................................15 INTRICACIES OF FUNCTIONAL ART ....................................................................................................15 WHAT ARE THE FACTORS THAT CONTRIBUTE TO ONE BEING LEFT- HANDED?....................15 FACTORS THAT LED TO THE HYPE OF K-POP....................................................................................16 ART HEALS - A CASE STUDY ..................................................................................................................16 DOES BRAND IMAGE DICTATE THE QUALITY AND DESIGN PERCEPTION OF A PRODUCT?.17 HOW MUSIC THERAPY HELPS IN THE TREATMENT OF MENTAL ILLNESS? ..............................17 AGGGRESSION AND ITS INFLUENCE IN SPORTS PERFOMANCE ..................................................17 EVOLUTION OF ANALOG PHOTOGRAPHY ........................................................................................18 INTERIOR ARCHITECTURE AND INTERIOR DESIGN ........................................................................18 INVASION OF PRIVACY THROUGH WEBCAM ...................................................................................19 UNDERSTANDING NATHURAM GODSE .............................................................................................19 HOW POP CULTURE TRENDS INFLUENCE YOUTH? .........................................................................19 DO WEB SERIES OR PROGRAMS AFFECT THE ATTITUDE OF TODAY'S YOUTH? ........................20 TYPES OF BETTINGS IN CRICKET ..........................................................................................................20 Environmental Impacts of Fashion Industry .............................................................................................21 Usage of technology effecting the human relationship.............................................................................21 Adidas – A brand Case Study.....................................................................................................................21 WHAT CAUSES SOMEONE TO BE AN INTROVERT? ..........................................................................22 WHY TRAVELLING IS UNDERSTOOD AS A MENTAL BREAK..........................................................22 HUMAN BEHAVIOURAL STUDY ...........................................................................................................23 WHY PMS AFFECTS A WOMEN’S MOODS AND FEELINGS?.............................................................23 WHAT IS THE BEST WAY TO LEARN?...................................................................................................23 COLOR AND RETAIL STORE DISPLAY WINDOW AND RELATION TO SEASONS AND HUMAN EMOTIONS..................................................................................................................................................24 HOW DOES SWIGGY AND ZOMATO EFFECTING RESTAURANT BUSINESS? ...............................24 How Important Is Visual Design In Every Field? .....................................................................................25 ARE SPLIT PERSONALITY AND BIPOLAR PERSONALITY SAME THING? .....................................25 DEPENDENCY AND THE AFTER MATH...............................................................................................25 Transition to Parenthood among Same Sex Couples ................................................................................26 Influence of steroids on memory and brain functions ..............................................................................26 IS SOUND DESIGN UNDERRATED (A STUDY ON SOUND APPLICATION) ..................................26 WHY DOES SOCIETY TRIGGER FOR SOCIAL ANXIETY DISORDER? ...............................................27

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BRAND MANAGEMENT IN FASHION INDUSTRY: A BOOMING TREND AARUSHI KALRA Department of Fashion Design, Woxsen School of Arts and Design This research paper is centred on the importance of brand management in the fashion industry, whether it is about reshaping a brand or giving a push to a new one. It explains about how the rules and regulations laid in the process of brand management can be applied and used in any industry or brand but how in fashion it has a more typical approach due to the fashion industry relying more in their public identity and reputation and also the constant changes in trends, strategies, target costumers and everything associated to build up a company and brand and the market competition. It focuses on the fact that a brand isn’t just a logo, campaign, or tagline but actually a culmination of all the experiences that a person has with your organization and how further more managing all these actions are important in order to impart the right experiences to the costumers for which the company is setup for. Keywords: Brand, Fashion, Management, Costumer DO DOCTORS TURN THEIR PATIENTS INTO DRUG ADDICTS? AAYUSHI KEDIA Department of Fashion Design, Woxsen school of Arts and Design The abuse of prescription drugs is one of the greatest problems in the world today, the researcher wants to understand whether these facets are been conceived due to doctors’ mis- prescribing medicines or it is due to Patients overdosing or under using a medicine. The understanding of this around the public is often misunderstood as the consumption of cocaine and other drugs. A newer perspective is needed in terms of understanding the role of doctors in shaping a patient's life through these substances. A brief understanding of the relationship between the doctors, patients and the pharmaceutical is also covered in the paper. Key words - mis-prescribing, substances, overdosing, consumption, conceived, drugs HOW DOES SERIALS/DAILY SOAPS IMPACT ON INDIAN PEOPLE? AISHWARYA KALE Department of interior design, Woxsen School of Arts and Design There are lots and lots of serials or daily soaps which are entertaining a huge mass and not only entertaining them but also effecting their minds in different ways. Serials/Daily soaps are divided in different sections and can be categorized in two ways. One way is based on the age group such as kids, teenagers, adults, old age, family, etc and another way is the type of the 1

show such as comedy, reality, emotional, educational, etc. Now what will be the effect of such shows on viewers mind will definitely depend upon that which type of show people are generally watching? This research aims at knowing about different effects of serial and daily soap on Indian minds. Here you will know that which type of shows manipulate your mind in which way. How Different shows can help you to develop your mind in positive way and how they can create a bad impact on your mind. Keywords: Entertainment, daily soap, serial, effect. DO COLOURS REALLY EXIST OUTSIDE OUR BRAINS? AISHWARYA SRIDHAR Department of Product Design, Woxsen School of Arts and Design How would the world look with no colours in it? What if there are colours in the universe that we cannot comprehend? Colour has been defined as the aspect of any object that can be described in terms of the saturation, the hue and the lightness, specifically associated with electromagnetic radiation of a certain range of wavelengths visible to the human eye, but are there any colours in reality? Our brain, one of the most complex organs in our system is capable of creating a comprehendible optical illusion of colours; the question that arises is whether all of it is just in our brains? If it is then what about the several aspects and properties that we attribute to colours? What about the universe out there, how does it look, our surroundings? These are a few questions the research would deal with. The research will be conducted in Woxsen School of Arts and Design. Keywords: illusion, comprehend, brain, colour IS ONLINE DATING BOON/BANE AISWARYA.S.JYOTHI Department of Product Design, Woxsen School of Arts and Design The paper review risk associated with online dating in India which has seen a remarkable growth with the increase in internet usage supported by cheap data packs available throughout the country by various service providers (considered cheapest in the world). The risk associated with online dating was once perceived to be a menace in the cities but with the internet penetrating rural India, the causalities from online dating has increased manifold. The research began with conducting survey of 35 students picked randomly from the campus. The students between the ages of 18-25, who formed the major age group using dating apps, were introduced to questionnaire that included basic details like expectations, attributes,

behavioral aspects, needs and wants of the users. The answers provided by the target group are then analyzed and segmented for further detailed studies. Based on analysis the answers were quantified and used for conclusions. Keywords: Online dating, Internet, Dating Apps, Research, Questionnaire WHY WE NEED TO CHANGE THE WAY WE TALK ABOUT CLIMATE CHANGE APARNA PALLOD Department of Product Design, Worsen School of Arts and Design This research paper talks about the present scenario of how climate change is being addressed to the public. The current articles in the newspaper, social media posts and billboards aren’t making a fundamental change. Majority of the population perceive Climate Change a ‘distant problème’ in time and space. Social Scientists believe the way we talk about climate change affects the way people think about it. The aim of this research is how we can frame the right narrative to make a shift in one’s beliefs, cultural models, values and behaviour into pro- environment action. Keywords: Climate Change, Communication, Behaviour Change How important is the role of colours in product design? ARPITA SAHA Department of Product Design, Woxsen School of Arts and Design Color plays an important role in our day to day life. It can influence our thinking, change our action and cause reaction. In design, color act as one of the most important aspect which grabs the user’s attention. Yes, it plays an important role likely for functional products: customers often looks for various colors for the same product which could compliment their space and for personal use they mostly pick up their favorite color. It has an emotional touch which is the key to successful design. Thus, choosing the right color for product is significant. This research paper is in relevance to the importance of color. It talks about how it influences the consumer’s mind and how color can be contrary. It also talks about the difference in colors in terms of meaning and psychological aspects. This study includes primary research (interviews and survey) and secondary research (books based on colors, internet, and magazines). Key words: Color, Design, Product, Customers 3

Does Prototyping Help in Product Development ATHARVA ANIL PARGAONKAR Department of Product Design, Woxsen School of Arts and Design Prototyping is the early stage of a product, to test the concept and have a physical 3D dimensions of the product. The goal of a prototype is to evaluate an idea. A prototype is generally used to evaluate a new design to enhance precision by system analysts and users. The Researchers aims to find importance of prototyping in the process of a product development. Also to know the format, process, and role of prototyping in development of a product. The research involves the reviews and responses of students of different streams. Keywords: prototyping, product development, importance. HOW GOOGLE IS AFFECTING HUMAN INTELLIGENCE BHAVYA GADDIPATI Department of Fashion Design, Woxsen School of Arts and Design This research paper presents how Google is influencing human intelligence. It talks about human intelligence and artificial intelligence and their dissimilarities. It also focuses on how Google replaced books and made life simple to get information within no period. The elements used, the impact it makes on people is also analysed and studied in detail. The core aim of this paper is to find out the effects of Google on humans and their intelligence. Keywords: Google, Human intelligence, Affect, Artificial intelligence. VASTU SHASTRA – MISUNDERSTANDING OR MISCONCEPTION. CALVINA ANN ANDREW Department of Interior Design, Woxsen School of Arts and Design Is Vastu Shastra really a Misunderstanding or a misconception in people’s mind? Nowadays when an individual plan to buy a plot the first think that comes across his/her mind is to consult a vastu pundit because people believe that by doing so they bring prosperity and happiness to their homes. On the other hand, there are people who don’t believe in Vastu Shastra because of the misunderstanding and misconception they have about Vastu Shastra which could be due to the lack of practicality they see in building while applying Vastu Shastra. This research paper aims to find out what is vastu Shastra? How much of importance’s it has in real life situations and what causes people to misunderstand or have a misconception about Vastu Shastra. Keywords: Vastu Shastra, Misunderstanding, Misconception.

HOW DOES HOLY SPIRIT INFLUENCE CHRISTIANITY? CRISS BINOI Department of Interior Design, Woxsen School of Arts and Design The existence of Holy Spirit is a belief in Christianity where Holy spirit is referred as the Lord and Giver of life. Christianity believes that Holy Spirit is the creator spirit who has created this world. All good things to those who believes in the Holy Spirit. How did Christians believe in the Holy Spirit who does not have any form? The research paper will aim on how and what has led them in believing in the Holy Spirit and how Holy Spirit has influenced Christianity. The researcher wishes to conduct questionnaire for the Christians and believers for the further information as this research is based on the Holy Spirit in Christianity. Keywords: Holy Spirit, Christianity, Believe. EVOLUTION OF SMART TEXTILES TOWARDS PRÊT À PORTER DNYANESHWARI NITIN VICHARE Department of Fashion Design, Woxsen School of Arts and Design The progress of textiles and its development has been considered amongst one of the most important aspects while monitoring human progress. Until the last 5 decades, development was liner and textiles were majorly limited to skilled weavers. The industrial revolution played a major role in transforming almost all traditional industries into fast-moving technical industries. Advances in human want and needs have been unstoppable ever since the Stone Age. Development and progress has always been an integral part of the human cognition. This research paper aims to understand will we as humans resist ourselves from entering the world of wearable technologies that has the potential to effects on our bodies in various aspects of living regardless of understanding and knowing what it means to alter our basic needs, that have been identifies since the stone age. The aims is to conclude and identify the possible combination of outcomes as the emergence of technology and textiles comes into place. How textiles that are constantly with us as a basic need will affect our development in terms of cognition, behaviour, thought process and environment. This research also aims to understand the willingness of the humanistic approach toward a better experience, and how technology is making its way through textiles. Key words: Progress and emergence, Future innovation capabilities, Impact on health 5

HOW DO PHOBIAS INFLUENCE ONE’S DAILY LIFE? ESHWARI MANGU Department pf Fashion Design, Woxsen School of Arts and Design This research paper will help people understand the effect of phobias an individual has in their day to day life. It focuses on the definition of phobia, the causes and symptoms. And it talks about why phobias are more serious than what people think which affects their everyday life by avoiding certain situations. It also includes the precautions they should take to control their fears. And, what impact does phobia has on their mental and physical health. Keywords: Phobia, Personality, anxiety HAS SOCIAL MEDIA BEEN MORE OR LESS CONNECTED TO PEOPLE? GEETHIKA PENMETSA Department of Interior Design, Woxsen School of Arts and Design The main aim of the research is to know whether social media made people more or less connected. Social media has almost become part of our daily lives and being tossed around over the past few years. Social networking tools like Twitter, Facebook, Instagram and blogs exchange ideas so quickly and widely than the conventional media. Key Words: Social Media, Interaction, Teenage HOW DOES ONE’S CHILDHOOD IMPACT ON THEIR SEXUAL PREFERENCES? GONA PUNEETH Department of Fashion Design, Woxsen School of Arts and Design. When we bring up topics like sexuality or sexual preference in discussion, many people tend to avoid the discussion or feel uncomfortable to talk about this topic. This is because not many people have knowledge about what are sexual preferences, how these feelings are shifting from one sex to the other and what everyone goes through on their daily basis. The researcher wants to do a research that will help everyone understand what are sexual preferences and how one’s childhood, lifestyle, parenting can impact on their sexual preferences. Keywords: Sexual preference, Childhood, Parenting.

INTUITION AND DECISION MAKING HANA KM Department of Product Design, Woxsen school of Arts and Design Many believe that making intuitive choices does help you making best decisions. Researching deeply into how people make their decision has shown that a bridge is being created between the subconscious and conscious mind during intuitive thinking. Great philosophers and psychologists like Osho and Sophy Burnham describe how the power of intuition creates the state of awareness among oneself. According to Osho, intuition is a higher state of mind that comes after instinct and intellect. A state that could be described as known, understood or believed by instinct without any conscious or logical thought. But how does this subconscious state of decision-making lead to confident decisions? Is intuitive decision-making better than rational decision making? Preceding questions is being addressed throughout the research with reference to various books and articles. Keywords: Intuition, Decision making, Management, Logical Thinking. HOW BTS INFLUENCED THE YOUTH, TO WHAT EXTENT? HANISHA K RAWAL Department of Fashion Design, Woxsen school of Arts and Design BTS, a Korean boy band also known as Bangtan boys, is the acronym for the Korean expression Bangtan Sonyeondan meaning Bulletproof Boy Scouts. It was formed in Seoul in 2013. BTS is originally a hip-hop group, their musical style has evolved to include a wide range of genres. They write songs with strong social messages. In their lyrics they often focus on personal and social commentary, touch on the themes of mental health, the journey towards loving oneself, troubles of school age youth, and individualism. It basically addresses the different type of emotions that the youth these days is facing, be it depression, anxiety or worry. Their main aim is to create an empathetic platform that people today can relate to. This research talks about the extent of influence of BTS on the youth by their song lyrics, personality, fashion, culture and by the journey of their career. It also imbibes the journey of this band from shifting their sound and image from solely aggressive and masculine hip hop to much more diverse styles of the art. Keywords: BTS, influence, youth, social impact. 7

ASTROLOGY HARSH MAKHIJA Department of Visual Communication, Woxsen School of Arts and Design Astrological developments have helped in the advancement of astronomy as the study of stars give invaluable insights about the future and gemstone as some stones helps influence the planets. There are various methods used in astrology. Each of them is a different method with Respect to Stars, it also includes Zodiac Signs and according to Atharva Vedas there are 28 Constellations made up of 12 Star Signs, 9 Planets which help in the making of the 12 Houses of the ”Janam-Kundli” Where every House represent some aspect of Human Life and a roadmap to the future and which gemstone will help in influencing which house go the ”Janam-Kundli” and the planets. Keywords: Astronomy, Gemstones, Janam-Kundli THE AFFECTS OF COMMUNICATION BARRIERS ON A PERSON’S BODY LANGUAGE HARSHIKA JAIN Department of Fashion Design, Woxsen School of Arts and Design Communication plays an important role in our daily lives, and it impacts it as well. A barrier in between can affect a lot of things and one of them is body language - a non-verbal form of communication. A communication barrier can cause a change in body language, there are many communication barriers that could lead to different people reacting differently in terms of body movement. The aim is to make people conscious of their body language while communicating and how it’s affecting their conversation. This research paper shows how there is a connection between communication barrier and body language and questions if a communication barrier affects one’s body language. Keywords: communication barrier, body language, affect DO STUDENTS IN SCHOOL THAT ELIMINATE GRADES DO BETTER IN COLLEGE AND THEIR CAREER? HEBBATAM YASHASWINI Department of Interior Design, Woxsen School of Arts and Design. The research paper presents that the students eliminate grades in school do better in collage. It talks about the students who didn’t put their interest before but are leading a successful life in their careers. It also focuses on how students are affected by school grading system. The

elements used, the impact it makes on students is also analyzed and studied in detail. The core aim of this paper is to find the students are successful in their career. Key Words: successful career, Grades, Students. WHY DOES INSOMNIA EFFECT OUR HEALTH? HEENA RAFATH Department of Interior Design, Woxsen School of Arts and Design This research mainly focuses on why insomnia effects one’s health both physically and mentally. Anybody who experiences sleepless nights has also experienced the after effects that follow. An occasional sleepless night makes you feel irritable and lethargic, also deviates one’s focus from the work, but several sleepless nights will have a serious impact on the health of the person suffering. Lack of sleep can have extreme consequences on one’s mental and physical health .Insomnia puts you at a possibility of consequential medical conditions like obesity heart diseases and diabetes and it also shortens your life expectancy .The risk of injuries and accidents on the road will also increase due to lack of sleep. Keywords: Insomnia, sleep, health, effects. HOW DOES HATE ACCELERATE FAME ON SOCIAL MEDIA? INSHRA KHAN Department of Visual Communication, Woxsen School of Arts and Design. Throughout time we have always known of how humans have always craved fame and power, and with social media in the picture, getting the fame has become quite instant due the outreach of the social media irrespective of the content. This research paper presents on how the hate influencers receive on social media get the fame that they desire to get and the insights they want to achieve on their content. It talks about how humans tend to promote an individual not just through love but also hate, and how this hate can contribute towards someone’s success overnight on social media. It also focuses on the aspects of how the social media influencers can put them self through any kind of hate to gain fame and what causes them to do so. The emotional aspect, the psychology behind and the aftermath is what is studied in detail. The core aim of this paper is to understand the hate and love relationship between these influencers and their audience and how these influencers made it big on the basis on hate and what kind of emotion goes in, in the making of their content. Keywords: Social media, influencers, hate, fame 9

How cinematography techniques are used to create emotional effect on the audience? JAYA VIKASH Department of Product Design, Woxsen School of Arts and Design The research paper is about how cinematography techniques help to create emotional effect on the audience. The research also covers how cinematography has evolved and how technology is being used in the industry. It also explains about the types of shots and what they mean and equipment used to shoot a film. Keywords: cinematography, techniques, equipment, audience ROLE OF BODY LANGUAGE IN MIND READING JIYA WILSON Department of Interior Design, Woxsen School of Arts and Design People interact daily, and these interactions are interpreted differently by different people. Face to face communication are not only influenced by the words of people, but also by the tone, and non-verbal communication that is the body language. These non-verbal communication provides an insight to read the mind of an individual. This research aims at stressing the importance of body language in mind reading, and the ways used by an individual to read the mind using body language. It summarises the role of body language in mind reading. Keywords: Non- verbal communication, Body language, Mind reading IS HAIR MAKEUP REALLY AN INTEGRAL PART OF FASHION INDUSTRY? LEELA Department of Fashion Design, Woxsen School of Arts and Design Hair styling or hair dressing is a bold and ballsy profession. It is a one of the best art which gives the chance to learn continuously. The profession is a potentially well paid or fruitful boon, but this might not be in all the cases as this is not an exciting experimental aspect for most in the whole count. This kind of exciting job which is more passionate, creative is totally depended on hard work, determination, sacrifice. Hair makeup gives a high role to productivity which really matters a lot. Some famous hair dressers came up with visuals which are really surprising to imagine for common people. Comparing to the olden times the

importance for the head to toe makeup have upgraded in many better way technically as well as practically. The researcher wishes to examine the above explanation and understand how the industry gives crown to the element called hair makeup? Along with the study of history to get a better understanding of evolution and the importance of hair makeup. And the number of people promoting the importance of it and encouraging interest in young generation along with the females specially. The Researcher will take the help of content analysis. Keywords: hairstyling, hair dressers, passionate, feminine, productivity. HOW CAN AESTHETICS ENHANCE THE PROABILITY OF SUSTAINABLE DESIGN TO SELL? LOLAKPURI VAISHNAVI Department of Product Design, Woxsen School Of Arts and Design Aesthetics are a key factor in design and can be discussed from several points of views. This research looks on how to sell a sustainable design with aesthetics playing a key role factor. Aesthetics are processed and categorized into seven attributes which are; aesthetic durability, aesthetic upgrade-ability and modularity, simplicity, minimalism, logicality-functionality; natural forms and materials and cultural identity. This report gives examples and illustrations of various aspects of how aesthetics can play an important role in sustainable design by enhancing the appeal of the design, the methods that could be used to combine the concept of sustainability and aesthetics come up with environmentally friendly design. Key-Words: Environmentally friendly design, Sustainability design, Aesthetic. WHY MINIMALISM IS BEEN PREFERRED BY MOST OF THE PEOPLE IN INTERIORS? M SAI MALVIKA REDDY Department of Interior Design, Woxsen School of Arts and Design This research paper presents the current trend and acceptance of minimalism by most of the people in interiors. It talks about how people can identify the importance and essentiality in life by opting minimalistic designs in interior spaces. Minimalism is all about rational and reasonable consumption, freeing space from unnecessary things and unnecessary details. It focuses on easy convenience, how to save time, money, and natural resources and to enjoy the simple things in life. The elements used in minimalism, the impact that it makes on people is analysed and studied in detail. The main aim of the paper is to find out the reasons for preferring and accepting minimalism by many people in interiors. Most of the minimalistic 11

designs has a great impact on people’s mental health which helps them to attain peaceful environment. A theoretical approach will be most suitable to conduct this research study. Keywords: Accepting minimalism, Impact on people, minimalist interior design. HOW TYPOGRAPHY CAN INFLUENCE READING TIME MANASA REDDY Department of Visual Communication, Woxsen School of Arts and Design Different mediums use different fonts, long texts are often written in serif typefaces, and print uses specific point sizes and digital media uses different characters for the same content. There is a reason behind using all of this. When a typeface is used without planning any of this, the makers of the content have probably not kept their users in mind. Typography plays a major role in influencing a user to commit to the content. There is a possibility that a user’s urge to read more can be developed by choosing a typeface that has the perfect spacing, alignment and hierarchy in context to the content. The researcher aims to study how much a reader’s reading time is depended on the legibility and readability of a text. Keywords: Typography, reader, typeface, legible, readable CAUSES, CONSEQUENCES OF EARTHQUAKE MANEESHA REDDY Department of Interior Design, Woxsen School of Arts and Design An Earthquake is shaking of the Earth, resulting from the sudden release of energy in the earth’s lithosphere that creates seismic waves. Earthquake is one of the most devastating natural calamities which causes sudden shaking of earth surface. It not only causes damage to buildings and other structures but also effects the surrounding environment and our lifestyle significantly. The research is all about the ways to predict and prevent Earthquakes. And find out how Earthquakes effects humans, animals. And also learn about damages caused by earthquakes to structures. And find effects, causes, caused by earthquakes to environment. In this research paper we also learn about after effects of an Earthquake. Keywords: Earthquake, seismic waves, Earth, environment, structures.

MESSAGE LANGUAGE SEEMS LIKE REDUCING THE UNDERSTANDING OF SPELLING AND GRAMMAR ON YOUTH TODAY MEDHA MAHATHI J Department of Fashion Design, Woxsen School of Arts and Design This research aims at knowing about how the text messaging affects the English language of youth of this generation. Text messaging has an immense impact on the communication and usage of grammar on daily basis. The feature called “Auto-correction” though helpful to some extent, is one of the reasons that are affecting the spellings. There is no room given for grammar in the texts. This practice is violating the rules of Standard English. The abbreviations used while messaging is making it harder to create meaningful conversations. The abbreviations in texting has been termed “Internet Slang” which is being practiced on daily basis and also has no standard definition because of the frequent trend changes. Texts are run-on sentences with no sort of punctuations used. This is significantly dropping the youth’s knowledge of grammar, spellings and communication. Keywords: Text messaging, Abbreviations, Grammar, Spellings, Messaging. WHY DO ADULTS WATCH ANIMATED MOVIES? NEETHI THACHIL Department of Product Design, Woxsen School of Arts and Design Animated films since the beginning have always intended to serve as an influential form of media that shapes children’s development beliefs about the world surrounding them. Although animated films are aimed at younger audience still there are many adults who spares their time to watch these genre-like movies. In this study the researcher aims to find out why adults show interest to watch animated films and also what factors are involved in these movies which attract both children and adults. The researcher aims to use two methods in which at least 6-8 films will be analyzed and based on that a student survey will be conducted to understand and summarize why adults shows interest to watch these films. Keywords: Adults, Children, Animated Films. IMPACT OF FASHION ON SOCIETY. NEHA KATKAM Department of Fashion Design, Woxsen School of Arts and design. This report gives an overview of how fashion impacts on society. Fashion trends come and go, due to this lot of costumes and apparel are being observed which has long history. Thus, our society’s values are established and evolving characteristic to their beliefs and culture. 13

The role of fashion affected human psychology in various ways. This report gives examples and illustrations of various aspects how fashion is impacting on people’s opinion and accepting the upcoming trends in the fashion. The research gives an idea of how fashion is impacting society and how changes and developments are occurring in one’s life. Key words: fashion, impacting on society, human psychology WHAT CAUSES MORE OBESITY, EATING FAST FOOD OR FAST FOOD EATING? NEVEDHA KANNAN Department of Fashion Design, Woxsen School of Arts and Design According to WHO, obesity is a condition where the body fat ratio reaches the state where it affects the body health. The purpose of the research paper is to determine the relationship among obesity, eating fast food and fast-food eating, since it is the second leading cause of preventable death. It deals with how various factors lead to obesity and comparison between eating fast food and fast food eating and their contribution to obesity. The paper also focuses on how to treat and prevent obesity so that one doesn’t become a victim of the issue. Keywords: obesity, food, health IMPACT OF SMARTPHONES ON WORKPLACE PRODUCTIVITY P HESHMA SAI Department of Interior Design, Woxsen School of Arts and Design The paper elaborates the study on the impact of smart phones on workplace productivity. Smartphones are wireless-transmission-devices that can receive and transmit through digital or analog shortwave (Rouse, 2007). So that people can communicate through these devices. Smart phones have been increasingly integrated with people's life not only in their social life but also in their professional life. The outcomes of Smartphone usage in the workplace may be positive or negative which may influence work productivity in any organization. The behavioral symptoms of this negative outcome include being out of control, withdrawal, preoccupation. The positive outcome considers Smartphone as a device that helps individuals achieve their goals. In this study the impact of smartphones on employees’ workplace productivity are identified and the mechanism of dealing with these impacts is described. Keywords: Smartphone, workplace, productivity, device

IS HUMANITY A MIRAGE? PARV PRANJAL Department of Visual Communication, Woxsen School of Arts and Design The most basic value of a human being is that of humanity. Humanity as we describe it, means the traits of love, compassion, dignity, service and harmonious living. Despite the fact that conflict and destruction are also part of human nature, what society has seen since its evolution is that humanity has survived in a huge way without ever raising a question about its existence. But what we see today is large scale destruction of basic human values. Cruelty, selfishness, unethical race for power and money, indifference towards other people’s needs or problems - these have become so pronounced that one wonders if humanity is just a mirage. But, at the same time, what can’t be ignored is the efforts of individuals who do not even hesitate to give up their lives in order to serve the human race and even animals. Through this paper, it would be my endeavor to try and find out the reality and see if humanity still exists in a sizeable number of people. Keywords: Values, Humanity, Progress, Existence INTRICACIES OF FUNCTIONAL ART RAHIL HASAN Department of Fashion Design, Woxsen School of Arts and Design This research paper gives an insight on functional art, what functional art is and its impact in our lives and the industry. Ever since the emergence of mass manufacturing and digitalisation some of the concerns are, why has functional art and artisanship become less popular, what are the factors responsible for this, what impression do people have on functional art and how can we bring back the importance of artisan made functional art with a more creative and up to date solution, etc. The aim of this research is to find out how we can make Functional art more popular and to know the various factors hindering its growth. This research is mostly going to be a qualitative study with a few surveys backing up this study. Keywords: Functional, aesthetic, artisan, mass manufacture, digital and appeal. WHAT ARE THE FACTORS THAT CONTRIBUTE TO ONE BEING LEFT- HANDED? RISHI RAMESH Department of Product Design, Woxsen School of Arts and Design The left-handed community makes up a mere 10% of the worlds’ population. Whether the cause of ones’ handedness is purely genetic, psychological or depends on ones’ upbringing is 15

still under debate. All these factors will be considered into parameters for evaluating and studying subjects and the reasons for their dominant hand preference. The research paper touches upon and tests many notable theories ranging from the effect of the PCSK6 gene on handedness (Genetic), Competitive and Cooperative Environments (Evolutionary component), Negative Frequency Dependent Selection and concepts of Neuroplasticity (Upbringing).The study aims to understand whether ones’ dominant hand is determined randomly or whether there is a specific systematic science to its’ conception. The study will be conducted on left- handed and right- handed individuals from different parts of India in Woxsen School of Arts and Design, Telangana. Preliminary studies will be carried out on both righties and lefties and reduce its’ focus on lefties particularly based on Preliminary results. Keywords: Handedness, Neuroplasticity, genetic, evolution, NFDS (Negative Frequency Dependent Selection) FACTORS THAT LED TO THE HYPE OF K-POP RITHU BENNY Department of Interior Design, Woxsen School of Arts and Design This paper shows why the fans continuously listens to K-pop, trying to dance like them, be like them, or even change their hair similar to the idols. Many people love the type of apparel they wore and what type of choreography they would perform. This research paper analyses the main factors on what led to the popularity of K-pop around the world. The researcher will be doing a survey on K-pop fans from cities Hyderabad and Ernakulum. Keywords: K-pop, popularity, idols. ART HEALS - A CASE STUDY RITIKA ANAND Department of Product Design, Woxsen School of Arts and Design This research presents facts about art being therapeutic. It also focuses upon what made people like Van Gogh resort to art in a phase of distress. It talks about what impact artwork has on the human brain and how it works as a coping mechanism. The core aim of this research is to find out if art heals a person in distress and whether it is making artwork or appreciating it or both that are therapeutic. Keywords: Therapeutic, Artwork, Distress

DOES BRAND IMAGE DICTATE THE QUALITY AND DESIGN PERCEPTION OF A PRODUCT? RUTUJA KULKARNI Department of Fashion Design, Woxsen School of Arts and Design Brand image or brand reputation has a very strong impact on a consumer’s buying decision because it plays with the consumer's mindset about the high quality and the design of the product. This research paper examines and investigates it, by testing the research question. This study also investigates if the consumer's perception of a brand is a combination of branding and serviceability. The paper covers the strategies used by the brands to create such attributes for their products. It further analyzes the brand perception of different companies among design students. Keyword: brand image, consumer, high quality, good design, consumer mindset HOW MUSIC THERAPY HELPS IN THE TREATMENT OF MENTAL ILLNESS? SAI NAMRATA CHUNDURU Department of Fashion Design, Woxsen School of Arts and Design This research deals with music therapy and mental illness. Music therapy is one of the treatments given to the people who are mentally low and broken in their life. In this therapy, music provides care to the people. It also helps people in physical, emotional and social way. The least invasive route to feeling your best, like a stress preventing measure before popping a pill. It is the most effective treatment that is being practised since years. This research also helps in supporting the treatment (music therapy) and the researcher wants to bring this concept into people. It also deals with rehabilitation music therapy and sound healing. Keywords: music therapy, treatment, health, mental illness AGGGRESSION AND ITS INFLUENCE IN SPORTS PERFOMANCE SARA BIJU Department of Visual Communication, Woxsen School of Arts and Design Violent and aggressive behaviours have become common in a large variety of sports. The antecedents and consequences of such behaviours are outlined. Aggression includes different behaviours that serve a common end to inflict pain or injury on the opponent. It’s seen that aggression comes from a variety of sources and it is important to understand where the sources stem from. This paper aims to throw light on the reasons for the existence and persistence of such behaviours and possible solutions to solve and deal with the same. Keywords: Aggression, Assertiveness, Sports, Injury, Behaviour. 17

EVOLUTION OF ANALOG PHOTOGRAPHY SHREY SUBODH Department of Visual Communication, Woxsen School of Arts and Design The research is all about the evolution of analog photography and also the deep history of photography. It aims to understand early tries in photography where they don’t use the film but the silver plated copper sheets, the paper and the eve leather that covers the light sensitive chemicals. Analog photography is frequently used as a title for those who are keen to work with more traditional types of photography. It is dedicated to all the online communities which have been established in the like-minded individual is together share and explore the historic photographic practices. Analog photography has become much more popular with younger generations who have become increasing interest into traditional photographic practices. Keywords: Analog Photography, photographic practices, traditional INTERIOR ARCHITECTURE AND INTERIOR DESIGN SIVANI DIRISALA Department of Interior Design, Woxsen School of Arts and Design This research paper clarifies how design is distinct from architecture. It also brings what is interior design and interior architecture into the limelight. It addresses how both the streams are unique from one another. It also directs on importance of both an architect and a designer. The facets utilized, the differences and courses are studied in detail. Keywords: Design, Architecture, Streams, Distinct BOREDOM INDUCES CREATIVITY SOMYA CHOWDHARY Department of Product Design, Woxsen School of Arts and Design Boredom has always been an uneasy feeling to have and is something that is often looked down upon and is something everyone tries to avoid. This research paper touches on the fact that boredom is actually very beneficial in creative thinking. The research caters to the psychology behind being bored and being creative and how the brain succumbs to creativity when undisturbed. This research also touches base on why it has become increasingly difficult to be bored. This research paper analyzes other research papers which have covered a similar research question. This paper further studies the link between boredom and creativity of design students in a design college. Keywords: boredom, creativity, design, psychological relations, social media, electronic devices

INVASION OF PRIVACY THROUGH WEBCAM SVSN SRAVYA Department of Fashion Design, Woxsen School of Arts and Design This research paper will help the small digital world i.e. people on campus aware of the possibility to have an uninvited guest who can have a control on their devices using their webcam. It focuses on what is camfecting in detail. It also focuses on the legal and non-legal hacking of a webcam. After effects and precautions will be discussed in the end of the paper. The aim of this research paper is to find out how one can invade one's privacy through webcam without their consent. Keywords: hacking, privacy, technology, webcam, safety. UNDERSTANDING NATHURAM GODSE TRISHA JHUNJHUNWALA Department of Fashion Design, Woxsen School of Arts and Design The research is centred on Nathuram Godse and the intentions he had behind the assassination of Mahatma Gandhi. Initially condemned by the whole nation for murdering ‘Bapu’, the people today are somehow in support of his actions and feel that his decision to murder Gandhi wasn’t completely wrong. The researcher wishes to analyse the various published accounts about the day of the murder and the defence statement by the subject during his trial. These accounts include the direct statements as well as certain accounts of various witnesses. The death of the Mahatma is still mourned by the nation and yet today we have a certain population who feel that Bapu wasn’t as righteous as we believe, at least not for the Hindu community. This gradual change in the thought process of the people has paved way to this research which would help the researcher to analyse the reasons behind the assassination of Mahatma and the subject in a profound manner. Keywords: Nathuram Godse, Gandhi, Assassination, Testimony HOW POP CULTURE TRENDS INFLUENCE YOUTH? V SAI HARSHITHA Department of Interior Design, Woxsen School of Arts and Design Pop culture also known as popular culture or mass culture is strongly influencing youth on many levels and is transmitted via social media. It is affecting psychologically (how they think), behaviourally (what they do), and emotionally (how they feel). Pop culture trends influence youth by cult of celebrity, television, media influence and youngsters replicate famous people such as rock stars or movie actors. Many youngsters have imitated trend of 19

drugs and this terrifying lifestyle have ruined their own lives. The main significant issue for youth is cultural pressure. They feel pressured to look or act as the same way as everyone else does. They find it very hard to fit in with friends if they have not reached the standards. With the rapidly increasing trend of culture, it is moulding the youth in huge negative way. Keywords: Pop culture trends, influence, social media, youngsters. DO WEB SERIES OR PROGRAMS AFFECT THE ATTITUDE OF TODAY'S YOUTH? VAISHNAVI BHAVSAR Department of Product Design, Woxsen School of Arts and Design This research paper represents the current trends of web series. It will trace about emerging trends of web series and their impacts on youngsters as well as elderly people. It also focuses on the taste and demands of new age viewers changes, content and exploring new ways to deliver original programs especially to digital audience. This research paper aims to highlight on how today’s youth is easily adapting positive as well as negative values from the web series and how their focus is gradually shifting from playing with kids, reading books and being more physically active to the presence of web series. And how this is detrimental to their physical and mental development. Brands are very quick catching up with these dynamic trends in the entertainment industry and they have started recreating and began to manufacture and sponsor web series or internet shows. This analysis is conducted to seek out whether or not the web series have impact on customers or viewers and additionally with their brand content. Keywords: Web series, Impacts, Physical Development, Viewers, and Positive & Negative Values. TYPES OF BETTINGS IN CRICKET VAMSI KRISHNA BILLUPATI Department of Interior Design, Woxsen School of Arts and Design The sports betting industry has become vast and popular in the past decades and is continuing to do so.One effective aspect of cricket betting strategy is to bet on the outcome of a test match, which not only covers a win, but also a draw. Other benefits are the possibility of backing underdogs at high odds pre-match and then laying the same market in play when matches are particularly volatile, this approach can be especially applicable to the t20 cricket, which tends to be unpredictable and subject to upsets. Keywords: in-play, betting, online, cricket.

Environmental Impacts of Fashion Industry VASAVI SHETTY Department of Fashion Design, Woxsen School of Arts and Design The fashion industry has a disastrous impact on the environment. In fact, it is the second largest polluter in the world, just after the oil industry. And this environmental damage is increasing as the industry grows. However, there are solutions and alternatives to mitigate these problems. The first step lies in building awareness and willingness to change. This research paper aims to explain the reader to understand what the negative impacts of Fashion Industry on environment are. And it explains how and what are the problems faced by using cheap clothing. And it raises a question or idea of controlling it. It also focuses on explaining why the fashion industry is one of the major polluting industries in the world. Keywords: Cheap clothing, Awareness, Negative impacts, Disastrous. Usage of technology effecting the human relationship VIBHAV SUTHAR Department of Product Design, Worsen school of Arts and Design This research paper is about how usage of technology effecting the human relationship. It talks about how technology have affected almost all walks of human life such as education and social media. It also talks about how technology has changed the culture and behavior of individual. It also focuses on the relation between technology use and ability of peoples communicating face to face and to find out whether technology usage is weakening the quantity and quality of face to face interaction. Keywords: Technology, impact, communications Adidas – A brand Case Study A SAI SANATH Department of Visual Communication, Woxsen School of Arts and Design Products of Adidas are one the most preferred sports brand. This tells how good Adidas design it’s products and are liked by many people. Adidas, being a design company has its own design guideline and has a good design process in manufacturing great products. This research would tell about the designer’s approach to the product designs and how they make a good choice for everyone. 21

Adidas, a sports brand manufactures shoes, apparels and accessories. It is one of the best sportwear manufacturer in the world. So, this research will also tell how good designs of its product made them one of the best brands. Adidas also has a great branding skill which made the company more famous among the people all over the world. As marketing and branding of any company is important so this research will also speak about the business strategies also helped the company to connect their design with their target audience. Keywords: Designs, products, sports, branding, business WHAT CAUSES SOMEONE TO BE AN INTROVERT? KIRAN KUCHANA Department of Product Design, Woxsen School of Arts and Design The research speaks up for introverts in hope to change the frame of mind of people towards introverts and to make people understand who are introverts, the factors that have made them introverts in a socially forward world and the different instances that have made them introverts. Keywords: Introverts, Society. WHY TRAVELLING IS UNDERSTOOD AS A MENTAL BREAK MALLIKA PARMAR Department of Interior Designing, Woxsen School of Arts and Design Mental illness has taken over a person’s happy state of mind. It affects a person’s thinking, feeling and mood. A person needs his or her mental break, a space where he doesn’t feel burdened and they can just be themselves. Here, the word “Travel” comes. Travelling has been a motivation for human beings in various aspects such as growth and pleasure. It promotes one’s individuality and helps in reinventing and rejuvenating oneself. This research paper aims to conclude the effects of travelling on the psychological and behavioural aspects of the human brain, how it makes one feel by exploring a different environment, and do inter-linguistic relations and interaction develop or change the thought process of one’s brain. Keywords: Travel, psychological, behaviour, environment.

HUMAN BEHAVIOURAL STUDY NIDHI DHARMAVARAM Department of Fashion Design, Woxsen School of Arts and Design The research discusses traits of human behavior in different settings. It talks about kinesics signals which studies the human body movements and the science of proxemics. And through different psychological theories, such as the Prospect Theory, tries to figure prominent explanations on why people make a variety of transparently bad decisions in daily life. This paper also researches on the how culture and childhood upbringing impacts an individual’s reaction to his surroundings. Keywords: Kinesics signals, Proxemics, Prospect theory WHY PMS AFFECTS A WOMEN’S MOODS AND FEELINGS? PALAK GUPTA Department of Fashion Design, Woxsen School of Arts and Design ‘Premenstrual Syndrome’- a self-diagnosed syndrome that is faced by most of the women these days before their monthly menstrual cycle leads to wild and uncontrollable mood swings where a woman can go from crying to being angry and then back to a stable emotional state- all in one day. The signs and symptoms of a women going through her PMS stage can be seen in one’s change in behaviour. The common symptoms could be irritation, restlessness, body pains, feeling depressed, having food cravings, poor concentration, emotional breakdown and various other symptoms that differs from person to person. The main aim of the research to discover ‘why PMS affects a women’s moods and feelings?’ Keywords: mood swings, syndrome, menstrual cycle WHAT IS THE BEST WAY TO LEARN? RISHITHA PV Department of Fashion Design, Woxsen School of Arts and Design The research introduces a short review of learning styles, the different approaches to learning styles, their definitions and some available tools for their research and integrating learning styles. This research paper is cantered on the issue of learning styles theory, that students learn better when they receive instruction in the format that accommodated their preferred learning style is, after a generation of implementation. Some students prefer to learn by themselves in their own pace, in familiar surrounding rather than in groups. Students tend to perceive information differently such as by viewing and listening, reflection and action, to reasoning logically and visualizing. Keywords: Cognitive Style, Learning Preferences, Learning Styles, Questionnaire. 23

COLOR AND RETAIL STORE DISPLAY WINDOW AND RELATION TO SEASONS AND HUMAN EMOTIONS Shiuli Chandra Department of Interior Design, Woxsen School of Arts and Design Retail stores over the years have always attempted to increase their footfall through various elements but the showstopper element has always belonged to the window display. A well- designed window display not only helps in increasing chances for a passer-by to turn into a customer with just one glance but has also coined the term window shopping through its glamour. The researcher tries to find a link between the colours used in a retail store display window and human emotions in the context of seasons. As each season is correlated to a set of colours released by Pantone, the researcher’s data collection would be based on primary and secondary research along with a questionnaire and interview where colours would be placed against light and dark backgrounds to study their tonal difference and the change in the viewer’s reaction. This will not only study the effects of light on a colour (movement of the sun) but also the correlation between seasons and colour from the retailer's point of view. Keywords: colour, window display, seasons, light, retailer HOW DOES SWIGGY AND ZOMATO EFFECTING RESTAURANT BUSINESS? ARAVA SHREYA RAO Department of Fashion Design, Woxsen School of Arts and Design The recent development of the net has boosted the extension of online food services by facultative individuals to go looking, compare costs and handily access these services. Online ordering has been a growing as a requirement have factor for the eating place business. Online ordering has taken the food business by a storm. Technology puts a buried impact on the business industry, technology has changed the entire frame of restaurant industry, and it will continue doing a great job. A technically developed online food ordering system has changed the restaurant’s culture drastically and gives a new amazing comfort zone to the people across the globe. The main objective of this research to study the impact of zomato and swiggy on restaurant business. Keywords: Online, restaurant business, technology.

How Important Is Visual Design In Every Field? A V ANUSHA Department of Product Design, Woxsen School of Arts and Design The elements of visual design include line, shape, form, value, colour, space, texture, and typeface. However, the literature also suggests that design takes place not only based on principles but also on designers’ judgment, formed by multiple factors such as the purpose of design. Simple graphics has taken up the work over time suppressing funkiness of graphics. In this context, this paper reviews the main purpose of using visual design in every field and how visual design has shown its need from time to time. Designers, today, incline towards flat design because it leaves behind the important components of design — namely colour, shape and content. To reach your audience more efficiently and effectively, visuals communicate better than words. Keywords: Visual, Graphic, Design, Text. ARE SPLIT PERSONALITY AND BIPOLAR PERSONALITY SAME THING? ADITY BAJAJ Department of Fashion Designing, Woxsen school of Arts and Design Bipolar personality and split personality have similar appearing symptoms such as identity problems, unstable affect modulation, self-destructive behaviour, chaotic impulse control, but they have slight difference between the two of them. The research paper will talk about the slight differences between the two personality on the basis of their cause, functioning and the symptoms. Keywords: bipolar personality, split personality, behaviour DEPENDENCY AND THE AFTER MATH ANITHA SAI Department of fashion design, Woxsen School of Arts and Design This research talks about the positive and negative thoughts of an individual post breakup and through emotional breakdown. When one starts to depend on someone else for their happiness that’s when they start to question their worth. The core aim of this research is to understand the desire to engage in avoidance behaviors and the intrusive memories that may naturally come up and cause individuals to feel significant emotional swings and outbursts - in the form of irritation, anger, and startle responses -and to also reduce these emotional breakdowns as one starts to pull themselves together. It also presents how an individual questions their worth depending on one bad decision in life. Keywords: emotional breakdown, thoughts, individual 25

Transition to Parenthood among Same Sex Couples ARUSH OLHAN Department of Product Design, Woxsen School of Arts and Design The article reviews the current research on the potential stressors associated with identity transformations experienced by same sex couples during the transition to parenthood and the strategies they employ. It focuses on what problems does the same sex couples face when they reach the stage of parenthood and what are the things they do to progress. Keywords: Same Sex Couples, Identity, Parenthood, Strategies Influence of steroids on memory and brain functions AASHIR SHAH Department of Visual Communication Woxsen school of Arts and Design Sustained anabolic-androgenic steroid (AAS) use has adverse behavioural consequences including aggression, violence and impulsivity. Human being brain system including disruptions of brain networks with high concentrations of androgen receptors and critically involved in emotional and cognitive regulations. In line with the emotional and behavioural consequences of AAS current users exhibited reduced functional connectivity between key nodes involved in emotional and cognitive regulation in particular reduced connectivity between the amygdala and default mode network (DMN) and between the dorsal attention network (DAN) and a frontal node encompassing the superior and inferior frontal gyri. (SFG/IFG) and the anterior cingulate cortex (ACC) with further reductions as a functions of dependency lifetime exposure and cycle state. Keywords: Anabolic-androgenic steroids (AAS), fMRI, Amygdala, Functional connectivity, Default- mode network, Dependency IS SOUND DESIGN UNDERRATED (A STUDY ON SOUND APPLICATION) CHIRAG REDDY N Department of Visual Communication, Woxsen School of Arts and Design Filmmaking is an artistic expression to simulate experience, stories and feelings. Sound design and scoring create a powerful mood and makes the story more impactful and memorable. The objective of the present study is to analyse technical aspects of sound in filmmaking, it also describes the applications of sound and how it impacted on audience. Keywords: Sound Design, Film Making, Psychological impact

WHY DOES SOCIETY TRIGGER FOR SOCIAL ANXIETY DISORDER? KARISHMA NARANG Department of Interior Design, Woxsen School of Arts and Design ‘Social Anxiety disorder’ or in other words ‘the fear of being unknown or forgotten’ is most common of all the other psychiatric disorder. Environmental influences, bad past, rejection, humiliation and bullying are the reasons of one being diagnosed with social anxiety disorder. The worst of the reasons being societal pressure which any individual can be pressured into and the backlash faced when not met standards, demotivating the individual and causing them to retract and fear their peers, which makes them loose confidence in oneself. The research paper aims to figure out how the society triggers the social anxiety disorder in an individual. Keywords: anxiety disorder, society, environmental influences, societal pressure, fear of being unknown. 27