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RUNWAY LIBERIA INTERNATIONAL SOUVENIR BOOKLET ADVERTISEMENT SPECIFICATIONSFILE FORMATS✓ Adobe Acrobat High Resolution PDF File✓ Adobe InDesign CS2 or higher✓ Adobe Photoshop• ADOBE ACROBAT HIGH RESOLUTION PDF FILE: Export/Saving to PDF from InDesign,Illustrator, Quark and Photoshop use ‘Press Quality’ settings for the generation of HighResolution PDFs.• ADOBE INDESIGN CS2 OR HIGHER: Include ALL fonts and images along with your adsubmission (Packaging typically does this well.) To ensure fonts reproduce properly, it isrecommended to ‘Select All’ text from the Edit Menu and ‘Create Outlines’ from the Type menu.ADOBE PHOTOSHOP: Flatten the Adobe Photoshop file and save as a .tif, .eps, or ‘PressQuality’.pdf (without any ICC Profiles embedded). PLEASE NOTE: the Runway LiberiaInternational Souvenir Issue designer uses Adobe CS5. A flattened Adobe Photoshop file(without any ICC Profiles embedded) saved as .eps, .tif, or ‘Press Quality’.pdf are the bestformat to submit an ad. This format provides the most accurate reproduction quality.FILE REQUIREMENTS • Ads must be sized at actual size, 300 dpi • All images, graphics andcolors must be CMYK (no ICC Profiles embedded) • All imported images and graphics are 300dpi at 100% when placed to ensure highest quality when printed.COLOR• Make sure all colors in your color palette are converted to process color• Rich Black. For areas of black that are larger than ¼ page please build black out of 60 CYAN,40 MAGENTA, 30 YELLOW, 100 BLACK.• Color images must be converted to CMYK without any ICC Profiles embedded. Whenconverting from RGB to CMYK, the SWOP profile that ships with Photoshop is the correctSMYK set-up to use.BLEEDS and MARGINS (​ full Page ads)• All full page ads MUST INCLUDE .25” bleed beyond the trim on all four sides.• Two page spreads must be submitted as single pages with .25” bleed into the gutter.• Keep all live text/images a minimum of .375”, preferably .25” within trim size. This is necessaryto avoid having text cut off when the magazine is trimmed.

PROOFS Please provide the JMK Production LLC with color proofs within 7 days of artworksubmission.Runway Liberia requires that all advertisers provide a color laser proof (to paper) of all ads thatwill print in our upcoming printed issue. This is helpful to the advertiser, ad designer and theFashion Umbrella Foundation; it ensures content accuracy for font and image placement. Thismay be done by either your own color laser printer or through a local printing company. JMKProduction LLC is not responsible for content inaccuracies in the event that a proof is notsupplied.*Please note that inkjet or color laser proofs are NOT accurate color representation for how thefinished, printed product will appear, including, but not limited to, exact color matches, blendsand screens, lightness and darkness of inks, etc. JMK Production is not responsible and has nocontrol over color variations in the finished product’s appearance due to the normal printingprocess and chosen paper stock.Please note Advertisers/Ad designers: the universal Pantone 4-Color Matching system is themost accurate when choosing colors for your ad design and presenting color selections to theFashion Umbrella Foundation. Color lasers proofs are NOT an accurate color representation forfinal print. Although we do our best to safeguard against printing errors, The Fashion UmbrellaFoundation is not responsible for errors that occur due to improperly formatted and submittedartwork. Additionally, there may be a fee of $​ 80​ for ads that need to be altered to conform to theCMYK standard.AD DESIGN​ If you do not have an ad artists/designer, JMK Production LLC can offer in-housead design services at special rates for advertisers. .Name of Company​ _________________________________________________________Address​ __________________________________________________________________City​ _______________________________ S​ tate​ ________________ Z​ ip Code​ ________Telephone Number​ _________________________________________________________Email Addresss​ ____________________________________________________________Website _​ __________________________________________________________________

A D A R T W O R K D U E D A T E Final ad artwork due to JMK Production by April 20th Email Questions/Comments To: [email protected]