DAY 1 INDIA PHARMA 2017

BuILDINg RESPONSIVE, INCLuSIVE & COLLECtIVE SOLutIONSSSccaann QQRR--CCooddee &VViieeww eeP-Paappeer rnews BRICs TRADE FAIR DAY 1@show 12–14 October, 2016, Pragati Maidan, New Delhi 11–13 February, 2017For Private Circulation Only DAY 1 Bangalore International Exhibition Centre, Bengaluru The Yellow Show Your BRICS – Event Market Mantra 4 Imprint 6 Preview 1,2 & 5 Agenda 5 Delegate's Corner 7 BRICS Road Business! Exhibitor's Voice 6 Floor Plan 8 President, FICCI, Set a measurement Leader-Speak 3 Harshavardhan Neotia 3 framework 4Nirmala Sitharaman,Minister of State (Independent Charge)Commerce & Industry, Govt of IndiaDeepening and strengthening trade and economic From LtoR: Vice Chairman, SUN Group, Shiv Khemka; Chairman, Sun International Ltd, Vikramjit Singh Sahney; Chairman & CEO, Apollo Tyres, Onkar Singh Kanwar; Prime Minister, India, Narendra Modi; Union Finance Minister, Arun Jaitley; Chairman, Max Financial Services & Senior Advisor Advent,cooperation is the key objective Private Equity, Naina Lal Kidwai; Executive Director, United Phosphoros Ltd, Jai Shroff during the BRICS Summit in Ufa Russiafor members of the BRICS BRICS Trade Экспо-шоу BRICS Trade Fair 2016 – BRICS 2016 - Fair 2016 –grouping. The strategy for BRICS Towards Углубление 深化雙邊關係 Deeper Ties связейEconomic Partnership adoptedlast year at Ufa, Russia, setsthe tone and direction for thesteps that we need to take fordeepening Intra-BRICS trade,economic and investment ties.The first BRICS Trade Fairbeing organized at New Delhi Organised by Ministry Выставку, бизнес-форум of Commerce & Industry, и деловой советfrom October 12 to 14, 2016 Ministry of External Affairs представители стран BRICS в and the Federation of 2016 году проводят в Pragatimarks a significant milestone in Indian Chamber of Maidan, Нью-Дели, с 12 по 14 Commerce and Industry октября. Событиеworking towards the fulfillment (FICCI), the BRICS Trade направлено активизировать Fair, Business Forum & Стратегию BRICS с цельюof these objectives. The Fair Business Council held достижения экономического at Pragati Maidan, партнерскогоwill contribute immensely New Delhi from October взаимодействия. 12–14, 2016 aspires to Организаторы:to the promotion of intra- energize the BRICS Министерство торговли и Strategy for economic промышленности Индии,BRICS economic cooperation. partnership. Министерство иностранных дел Индии, ФедерацияIt provides an excellent торгово-промышленных палат Индии (FICCI).opportunity for companies bothfrom the public and the privatesector to showcase their goods,services and technologies.I am confident that membersof the business fraternity fromthe BRICS countries and allthe participants will find thisplatform relevant and useful,and wish all participants successin fostering mutually beneficialpartnerships. More on page 2Hall and Stall number : Company Information: Rithwik Pharma Pvt. Ltd.,Hall 2, Booth 85 Level 1, MB Towers, am@10, Road no. 10, Banjara Hills,For device purchase contact: Hyderabad, Telangana 500034 Phone : 040 46464534+917981539501 Fax : 040 46464890

Hall and Stall number : Hall 2, Booth 85For device purchase contact: +917981539501Company Information:Rithwik Pharma Pvt. Ltd., Level 1, MB Towers, am@10,Road no. 10, Banjara Hills,Hyderabad, Telangana 500034Phone : 040 46464534Fax : 040 46464890

BuILDINg RESPONSIVE, INCLuSIVE & COLLECtIVE SOLutIONSSSccaann QQRR--CCooddee &VViieeww eeP-Paappeer rn@eswhos w BRICs TRADE FAIRFor Private Circulation Only 12–14 October, 2016, Pragati Maidan, New Delhi DAY 1 The Yellow DAY 1BSfSraehumtosaiwenwmeYsoe1Bsorak!us1a4run–reg1mae3lnotFreebInrtuePBLarerRrenaIyvCdai,eeSt2wr-i–oS01pEn,1ev2aea7lnk&Et3x5hibitionMAExgCahereiknbednittaotMrr5'sean,VtBoraice4en6galuruIFDmleoploerrginPattl6aen's8Corner 7 BRICS Road President, FICCI, Harshavardhan Neotia 3Technology ShowcaseBringing Innovation Under Single RoofCo-Located events INDIA PHARMA 2017 and INDIA MEDICAL DEVICE 2017 open their doors today. Organized by the Department ofPharNmirmaalacSitehauramtainc, als, Ministry of Chemicals & Fertilizers, Govt. of India in association with the Federation of Indian Chambers of Commerceand Industry (FICCI), theMinister of State (Independent Charge) events aim to increase the exports in Pharmaceutical sector & Medical Device sector and also will project India as Commerce & Industry, Govt of IndiaDan attractive Investment destination in the sectors to participating Indian & International Delegates. Upholding the tagline of ‘ResponsibleCare’ bothsetereepnevgnetinhgnentinsg witrlaalndderun from February 11–13, 2017, at Bangalore International Exhibition Centre (BIEC), Bengaluru. and economic From LtoR: Vice Chairman, SUN Group, Shiv Khemka; Chairman, Sun International Ltd, Vikramjit Singh Sahney; Chairman & CEO, Apollo Tyres, Onkar Singh Kanwar; Prime Minister, India, Narendra Modi; Union Finance Minister, Arun Jaitley; Chairman, Max Financial Services & Senior Advisor Advent, cooperation is the key objective Private Equity, Naina Lal Kidwai; Executive Director, United Phosphoros Ltd, Jai Shroff during the BRICS Summit in Ufa RussiaINDIAfor PmHemAbeRrsMofAth2e0B1R7IC—S An International Exhibition & Conference on the BRICS TradeINDIAMEDICALDEVICE2017—AnInternationalExhibition&ConferenceBRICS Trade Экспо-шоуPharmgEcrooauncpoiemnguic.TtPhiaecrtsantrelartsehIginpyfdaodruBoRpsIttCerdSy—covers the whole process of pharmaceutical on the Medical Device Sector—aims to create an interactive network of keyFair 2016 – BRICS 2016 -manulafsat cyetaur raitnUgfa,, Rufsrsioa,msets various kinds of manufacturing/processing Fair 2016 –decision makers from industry, academia, regulators, government to gauge the tone and direction for the 深化雙邊關係opportunities and actualize the potential of Indigenous manufacturing forTowards Углублениеmachsitnepes rthiaetswetnoeeldatbo taekeqfuoripment, analytical instruments, APIs and other Medical equipments & devices in India and also create an ecosystem tototal sedcoeoelnpuoemntiiincogannIdnsti.rnav-eBsRtmICeSntttriaedse. , Deeper Ties связей enable path breaking initiatives & innovations for care provision. The first BRICS Trade Fair being organized at New Delhi Organised by Ministry Выставку, бизнес-форум from October 12 to 14, 2016INDIAmaPrksHaAsigRnifMicanAt m2ile0st1o7neainnd INDofIACoMmmEDerIcCeA&LInDdEusVtrIyC, E 20и17деaлrоeвой советsdowepeitvpttnoiicnerBItowwoetgostpfRoiluslpIrstCtkoethnehpiShnredrtecgsoicueeetovnttcoiinbioopdoteotywvrenrarobisfsaobomejssremurd.roceatcsiettcoJairivfttomnheoechonespoi.rieaonmfoounpeTemlfintxhdefeincerelslaeulvimnbntyhlsliFtroeeeoeraatnnanalnihyt-trt.nthticuoeinrnteigospCM(aI,nftFnohidcoItndmCoihfeiasCltminpttlhsIarh)heeyCb,serahFhtoochraeiefromecmdawEaeeBtxbanbi.rRtocedaeeerIntrrCIiunnoogsSdatfnaioluTconAfrsaaftdflwrdfyaeihinnrsavdtemswнпо2СMteкm0траiadlтрп1еilяidдарe6cбтaсbаnгaтnервоetгаl,ялдиНв.еуиСюньпотюоBрбе-алRыоДкивIтетCоилсиSдтиевяср,итасцзнве1ил2BрPьоrRпюaвIоgCаa1тSt4ьiв from the public and the private Fair, Business Forum & достижения экономического партнерскогоIHNIDGHIAIssLeeacrvImMtioGcrectHEsooanDsnTfhiddoISetwCenccOtAahstnFehLoatlthoIDegNmiireeEgsDm.oVboIedAIrsCs, PEH20A1aBR7tuM:PsirnAaegsa2st0iC1Mo7uain&dcailnh, eld взаимодействия. Организаторы: of the business fraternity from New Delhi from October DIpEOnaEvedrptaptiPvnehhnilataeeadrirCifttoccfnnwospBeei&t2riasReprmsrharI7thCiaiPnascin5Sprgltileephsipdla.menccaaEnvortutagItruxsotinncunmtihraatwptrlilatiaeieyelnlnbsertxtbdsfhxineicanstnnuuhdeiaiedcslnfectiistscebfihguiahsouaililss,lltnopciwnapologm.rHtpt1Speee2hantada–rneeral1tbt4iritnrgheye,eisgc2zrMpa0eysfrhr1ritfo6einohopdreami.fussreBtpaccrRtPtioyrseIehnCrosoanSafmtrnioCmtidycoamws&emhroevMriwcдппМтМceоeеарeiииdрллоlsннwlгаiмИcииотbыtiнaвссИloeттшодllнее-илпррдиерсси,нттоФинввмеоо(оыFдстиIштеCонрилрCоаИгеIсц)онтн.иврндялаыиинхини,ых More on page 2be organizing the Reverse Buyer Seller Meet wherein theywould be hosting Buyers from over 25 countries. The highlight of the event will be the two CEO’s Forum from Pharma & Medical Device sector with the Hon’ble Minister of Chemicals & Fertilizers whichwill be attended by over 35 CEO’s from Pharma and 22 CEOs from Medical Device sector. The session will have brainstorming for the way forward tofurther develop these sectors and Policy interventions. International Regulators Meet which is being organized on Day 1/Day 2 of the event will have Regulators from 8 counties including USFDA(USA),PMDA(Japan), Malaysia, Myanmar, Indonesia, Vietnam. The session will work around finding possibilities of Harmonisation, market expansion andseamless exports. An opportune platform for industry to seek resolution and gain clarity from the regulatory representatives of other countries. Thisdialog can be an ice- breaker for Indian manufacturers to access new markets and for the globe to access affordable, quality innovations from India. Event is being participated by all leading associations in the Pharma & Medical Device sector



Saturday, February 11, 2017 | Day 1 5Leaders ExpressVisions for the Future!The industry and the government are working hand-in-hand to make the dream of India being a manufacturing hub come true. Here’swhat a few of them have to say with regard to the ‘INDIA MEDICAL DEVICE 2017’ and the ‘INDIA PHARMA 2017’ events. ““I am sure that INDIA MEDICAL DEVICE 2017 “\"I am confident that 'INDIA MEDICAL DEVICE and INDIA PHARMA 2017 will be a positive step 2017 and ‘INDIA PHARMA 2017' will provide towards the development of the medical device an excellent platform to the medical device and and pharmaceutical sectors in India as well as pharma industry to interact with their potential a platform wherein the Indian Industry will buyers at national and international levels as well showcase its strength to the domestic as well as as promote and stimulate both sectors. I extend international audience and also forge alliances my best wishes to every exhibitor and visitor and for trade and investment. Parallel events like wish the event a grand success.”the CEO’s Forum, Buyer-Seller Meets, etc., will create the rightatmosphere for exchange of ideas and for doing serious business. I Mansukh Mandaviya, Minister of State Road Transport &wish these events all the success.” Highways, Shipping, Chemicals & Fertilizers, Government of IndiaAnanthKumar, Minister of Chemical & Fertilizers andParliamentary Affairs, Government of India “The Indian pharmaceutical industry has been a “Over the past decade, we have witnessed major contributor to the ‘Make in India’ campaign. unparalleled advances in our understanding of Recognizing the potential for growth in this basic biological processes that contribute to a sector, the Government of India unveiled ‘Pharma host of human disorders. The INDIA PHARMA Vision 2020’ aimed at making India a global 2017 Conference with the theme ‘Shaping the leader in end-to-end drug manufacturing. INDIA Future of Indian Pharma’ is bringing to the table PHARMA 2017 is one very important step towards various aspects that chart out the way ahead for ensuring the growth of the Pharmaceutical sector. this sector in keeping with the global healthcareI am confident that the event will be extremely relevant for those landscape. I believe that the Industries, the Government and allin the field of pharmaceuticals and hope the companies find their the other stakeholders in unison can help take the Indian Pharmaparticipation very useful.” industry to the next level of excellence, not just in manufacturing but in innovation as well.”Jai P Prakash, Secretary, Ministry of Chemical & Fertilizers,Department of Pharmaceuticals, Government of India Pankaj R Patel, President, Federation of Indian Chamber of Commerce & Industry (FICCI) “I am grateful to the Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers for their continued support and involvement in bringing these events to a stage wherein there is increased participation from across the globe with the International Buyers participating from around 25 countries. I am also thankful to the Government of Karnataka forbeing the Host State of the events and Chhattisgarh for beingthe Partner State of INDIA MEDICAL DEVICE 2017. I wish allthe exhibitors, delegates and business visitors of the events asuccessful participation.”Dr A Didar Singh, Secretary General,Federation of Indian Chambers of Commerce and Industry “The medical equipment and devices industry has “The tremendous medical devices opportunities a very important role to play in addressing India’s of India need to be realized through a concerted growing burden of non-communicable diseases ecosystem strengthening approach from every like cancer, cardio vascular diseases, neurological participant in the scale up. ‘INDIA MEDICAL disorders and trauma. ‘INDIA MEDICAL DEVICE DEVICE 2017’ will be the apt convergence ground 2017’ will be an ideal platform for stakeholders for all stakeholders to deliberate, collaborate and to come together and deliberate on how we can take the agenda to the next level of execution. help create and nurture this ecosystem; thereby The industry is committed to work with theensuring ‘Healthcare for all’.” Government’s Policy Makers and Regulators to review and further develop an accountability driven program.”Milan Rao, Chairman – FICCI Medical Electronics Forum& Managing Director, Wipro GE Healthcare  Probir Das, Chairman, FICCI Medical Devices Forum & Managing Director, Terumo (India)

Saturday, February 11, 2017 | Day 1 6Pain ManagementHand-held CP ReliefWand Imaging ProductsChronic pain can be debilitating not only to the sufferers but also to their Futuristic Patient Carefamily. More than 20 percent of the 1.5 billion of India’s population stillsuffer with chronic pain despite medical and surgical advancements. BPL Medical Technologies is committed to innovative and world-Most of them still do not get optimal pain control. Even if they do, theytend to develop side effects from medications leading to discontinuation class imaging products with an endeavor to advance patient care.that impacts their quality of life.To help solve this predicament, the Chronic Pain (CP) Relief Wand BPL Medical Technologies has been recognized as one of the first home-was developed. It is intended for the management of chronic pain grown companies in the field of healthcare with emphasis on servingrelated conditions secondary to nerve, muscle and arthritic disorders. the unending needs of the industry.This medical device was designed in ‘Pursuit of Need Driven Use’to find effective solutions to manage and mitigate disabling chronic Innovations galorepain related conditions in a non-pharmaceutical manner, safely and The C-Ray Prime that adds new dimensions to surgical imagingconveniently for long term on need basis to achieve relief within through its unique TouchX technology, that enables live fluoroscopyminutes. display, real time image management, laser aimer operations, digitalRevolutionary device preview collimation, etc., from the touch control panel. It comes withIt is the first of its kind, FDA-cleared and USA Patented Revolutionary superior design for effortless operations and could be used for multipledevice shown to be quite effective either as a primary mode of treatment clinical applications. Equipped with 40 KHZ, 3.5 KW high frequencywithout need for medication or as an adjunctive management generator, the technology offers a world class surgical imagingto current regimen for moderate to severe chronic pain and experience at low dose.discomfort. Ergonomically designed, this wire free product is intended In order to effectively manage demanding caseloads, E-CUBE 11 featuresfor use as an adjunctive therapy and pain management for medical a simplified way of scanning with more programmable keys and a newpurposes such as symptomatic relief of chronic intractable pain, acute 10.4\" touch screen. Based on ALPINION’s renowned Crystal Signaturepost-surgical pain, and post-traumatic pain in the back, torso, hips, legs, Technology, the newly adaptive imaging algorithm and enhancedarms, hands, feet, and joints.  The device employs  neuro-modulation digital signal processing enable the E-CUBE 11 system to process morestimulation. information and faster for the best possible diagnosis with exceptional detail, clearer border definition and the ability to assess subtle changesRithwik Pharma Pvt Ltd in tissue. E-CUBE 11 is equipped with features like Frame Rate Increasingwww.rithwikpharma.com Technology, adaptive post processing & HD Digital Beam formingHall 2, Booth 85 system and consistently delivers higher level of image performance across a wide range of clinical applications and patient body types. CUSTOMER ENDORSED The mid-range system offers a newly designed interface combined with advanced imaging solutions for shared services including general The device has received rave reviews from customers across the imaging, obstetrics and gynecology and internal medicine. globe. Here’s what a few of them have to say. With the cart-based ultrasound system architecture, E-CUBE i7 brings a new level of image clarity to compact ultrasound systems. It features “Three years ago, I suffered a severe stroke causing weakness on the ALPINION's Crystal Signature transducers, which are proven to left side of my body, which turned to stiffness and severe muscle pain. improve penetration in difficult-to-image patients and to reduce clutter Medications were not very effective and also caused ulcers in my so clinicians can view fine structures in precise detail. Furthermore, the stomach. After being introduced to the CP Relief wand and using it first laptop-style ultrasound system with a sliding keyboard cover has for the past year and a half now, I no longer need pain medication or a streamlined design that provides a solution for users who suffer from sleep medication, and the pain and muscle stiffness has been reduced the wrist pain that often accompanies the use of bulky, heavy systems. significantly.” The M-RAD 3.6 with its ultra-high frequency (110 KHz) technology Lakshmi from Warangal, Telangana ensures that useful dose is produced over the entire duration of the exposure while suppressing the skin dose. With its superior ergonomic   “Having undergone a bilateral mastectomy for breast cancer 10 years design and smaller footprint, makes it easy to maneuver. It is ideally ago, I developed severe pain and discomfort in my shoulder region post suitable for intensive care, cardiac care, bedside radiography in patient surgery and was diagnosed as Post Mastectomy Pain Syndrome. I tried wards, where transporting the patient to the radiology department almost everything from all modalities of treatment for pain control, but is difficult. achieved limited benefit. Since, using the CP Relief Wand, my pain has been controlled better and I have also been able to come off my sleep medication.” BPL Medical Technologies Dr Indumati from Missouri www.bplmedicaltechnologies.com Hall 2, Booth 44

Saturday, February 11, 2017 | Day 1 7Supply Chain ManagementBridging Gaps in the EcosystemIndia’s medical device could expand to $4.8 billion by 2019. However, there are challenges that need to be addressed. SandeepAggarwal, COO & Director, Parekh Integrated Services Pvt Ltd shares his views on the same.Despite the significant presence of domestic players, the Indian medicaldevices market is still largely dependent on imports. The ‘Make in India’initiative for medical devices has reduced this import dependence. “Thecampaign has significant potential to attract investments by opening upthe 100 percent FDI route and generating revenue for the governmentin terms of foreign exchange earnings through increased exports.However, the most visible impact of the campaign is in terms of jobs,generating high numbers of direct and indirect employment,” assertedSandeep Aggarwal, COO & Director, Parekh Integrated Services Pvt Ltd.Challenges to overcomeEven though the campaign is helping the industry, Aggarwal believesthat the three biggest challenges currently facing the market are:Unfavorable duty structure—easier to import than manufacture;Timelines for approvals—approval process can take a considerableamount of time impacting the time to market; Inadequate supplychain—a major challenge for domestic players in most segments/sub-segments is the supply chain, limited number of players to cater to thelocal medical device manufacturerThe right kind of networkingPISPL believes that providing the customer with a competitive edge isthe way to success. It provides solutions for both the medical equipmentand pharmaceutical sectors.Parekh Integrated Services Pvt Ltdwww.pispl.inIndustry InsightIndian Medical Devices Industry - The next big thingIndia is a rapidly growing health care market. While pharma sector dominates the overall healthcare market in India, the medicalelectronics devices sector, which is a subsection of medical devices industry is relatively small with its contribution at less than6 percent. However, the scenario is evolving in the recent years. Estimated at USD 7 billion by 2020, the Medical Electronics marketin India is expected to be very attractive for Indian and international manufacturers alike.Factors Driving The growth Incubation Centre IIT PatnaAccording to a recent Deloitte study, the major factors driving The Government of India, under its make in India initiative, isthe growth of the medical electronics sector are the giving tremendous support to Indian companies in theincreased spending capacity on healthcare due to Medical Devices Manufacturing Sector. IIT Patna,steadily growing overall economic environment, a with a mission to make Medical technologypopulation which is aging, an increased disease affordable and accessible to common people,burden in the form of communicable and has approached Ministry of Electronics andchronic diseases and an increased awareness Information Technology with a proposal toon prevention. establish a Technology Business Incubator having a special focus on MedicalOpportunities and Challenges Electronics. With Matching funds fromDespite the promising state of the market, Government of Bihar also, IncubationtheIndianhealthcareenvironmentremains Centre IIT Patna became a reality. Locatedhighly dependent on imports. According to at the IIT Patna campus at Patna, Bihar,a US based study, 75 percent of the medical the incubator is currently supportingdevices market is import oriented. The three Indian startups with office space,major challenges for the medical electronics laboratories and expert mentorship. Thestartup companies in India are the availability incubator is all set to onboard more companies.of the equipment and laboratories specifically If you have a vision to disrupt and transformaimed at Medical devices along with expert Indian Medical Electronics environment pleaseadvice from Medical and technology domain. In an make sure to visit.entrepreneurial environment heavily inclined towards Incubation Centre IIT PatnaIT/ITeS and e-commerce sectors, startup companies in medical www.iciitp.comelectronics struggle to survive. Hall 2, Booth 9

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