Brands provide Self-Descriptive Benefits When I buy Louis Vuitton I am….
Brands provide Social Benefits When I use “Starbucks in Ho Chi Minh” the type of people I relate to are…
Brands provide Emotional Benefits When I drive my BMW I feel….
Brands help consumers to construct their identity Self-descriptive, social and emotional benefits show that brands are consumed for symbolic reasons
Meaning adds Value to products Imac 27 2000€ Lenovo 27 1300€
Yesterday. A Brand was mainly a promise to consumers
That must be well delivered Today Brands are experience that make customers feeling.
What’s Branding?
Thank You Very Much
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