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Appendix 1 Systems of referencing    Preferred styles of referencing differ both between universities and between departments  within universities. Even styles that are in wide use such as ‘Harvard’ vary in how they are  used in practice by different institutions. When this is combined with the reality that some  lecturers apply an adopted style strictly, while others are more lenient, it emphasises the  need for you to use the precise style prescribed in your assessment criteria. Within business  and management, two author–date referencing systems predominate, the Harvard style  and the American Psychological Association (APA) style, both of which are author–date  systems. The alternative, numeric systems, is used far less widely.       Six points are important when referencing:    •	 Full credit must be given to the author or originator (the person or organisation taking     main responsibility for the source) when quoting or citing others' work.    •	 Adequate information must be provided in the reference to enable that work to be     located.    •	 References must be consistent, complete and accurate.  •	 References must be recorded using precisely the style required by your university and       are often part of the marking criteria.  •	 Wherever you directly quote an author you should use ‘quotation marks’ to show this       and also record the precise location (normally page number).  •	 If you fail to reference fully, you are likely to be accused of plagiarism (Section 3.11).    As you will see later in this appendix, when referring to an electronic document, prin-  cipally a journal article, accessed online, it is becoming more usual to include that  document's DOI (digital object identifier) as part of the reference. The DOI provides a  permanent and unique identifier for that document. Where there is no DOI, it is usual to  include the document's URL (uniform resource locator – usually its web address). As the  URL is not permanent, the date when it was accessed is also included in the reference.    Author–date systems    The Harvard system    Referencing in the text    The Harvard system is an author–date system, a variation of which we use in this book. It  appears to have its origins in a referencing practice developed by a professor of anatomy  at Harvard University in the late 19th Century, although the expression ‘Harvard system’  was introduced by an English visitor to Harvard who was impressed by the system of  referencing used in the library (Chernin 1988). The Harvard system uses the author's or  originator's name and year of publication to identify cited documents within the text. All                                                                                                             771
Appendix 1    Systems of referencing                 references are listed alphabetically at the end of the text in a consistent format. However,               there is no definite benchmark for Harvard referencing and variations exist between insti-               tutions in its use. Common variations within the Harvard system include (Neville 2016):                 •	 Where there are more than two authors, the names of the second and subsequent                  authors may or may not be replaced in the text by et al. This phrase may be in italics                  and is usually followed by a full stop to signify it is an abbreviation of et alia.                 •	 Name(s) of authors or originators may or may not be in UPPER CASE in the list of                  references.                 •	 The year of publication may or may not be enclosed in (brackets) in the list of references.               •	 Capitalisation of words in the title is usually kept to a minimum rather than being used                    for Many of the Words in the Title.               •	 The title of the publication may be in italics or may be underlined in the list of refer-                    ences.                 The system for referencing work in the text and in the list of references or bibliography is               outlined in Table A1.1, additional conventions for referencing in the text being given in               Table A1.2.    Table A1.1  Conventions when using the Harvard system to reference    To cite      In the text                           In the list of references/bibliography               General format  Books                           Example            General format              Example  Book (first  e dition)   1 author: (Family 1 author:           Family name, Initials.      Dawson, J. (2017). Analysing                                                     (year). Title. Place of     Quantitative Survey Data.               name year)         (Dawson 2017)      publication: Publisher.     London: Sage.                 2 or 3 authors:    2 or 3 authors:    Family name, Initials. and  Lee, B. and Saunders, M.               (Family name,      (Lee and           Family name, Initials.      (2017). Conducting Case               Family name and    Saunders 2017)     (year). Title. Place of     Study Research. London:               Family name year)                     publication: Publisher.     Sage.                 4+ authors:        4+ authors:        Family name, Initials.,     Millmore, M., Lewis, P.,               (Family name       (Millmore et al.   Family name, Initials.      Saunders, M., Thornhill,               et al. year)       2010)              and Family name,            A. and Morrow, T.                                                     Initials [can be            (2007). Strategic Human                                                     discretionary to include    Resource Management:                                                     more than first author]     Contemporary Issues.                                                     (year). Title. Place of     Harlow: FT Prentice Hall.                                                     publication: Publisher.    Book (other  As for ‘Book (first (Saunders and     Family name, Initials.      Saunders, M. and Lewis, P.  than first                                         and Family name,            (2018). Doing Research in  edition)     edition)’          Lewis, 2018)       Initials. (year). Title.    Business and Management.                                                     (# edn). Place of           (2nd edn). Harlow: Pearson.                                                     publication: Publisher.    Book         As for ‘Book (first (Saunders et al.  Family name,                Saunders, M.N.K, Skinner, D.,  (edited)                                           Initials. and Family        Gillespie, N., Dietz, G. and               edition)’          2010)              name, Initials. (eds.)      Lewicki, R.J. (eds.) (2010).                                                     (year). Title. Place of     Organizational Trust: A Cultural                                                     publication: Publisher.     Perspective. Cambridge:                                                                                 Cambridge University Press.    772
Author–date systems    To cite        In the text                           In the list of references/bibliography    Book (not      General format Example                General format            Example  in English  language)      As for ‘Book (first (Fontaine et al.  Family name, Initials.    Fontaine, C., Salti, S. and                                                       and Family name,          Thivard, T. (2010). 100 CV                 edition)’          2010)              Initials. (year). Title   et lettres de motivation [100                                                       [English translation      CV and cover letters]. Paris:                                                       of title]. Place of       Studyrama.                                                       publication: Publisher.    Book           As for ‘Book (first (Hugo 2003)       Family name, Initials.    Hugo, V. (2003). Les  (translated    edition)’                             and Family name,          Miserables. (N. Denny.  into English)                                        Initials. (year). Title.  Trans.). London: Penguin.                                                       (Initials of translator.  (Original work published                                                       Family name of            1862).                                                       translator. Trans).                                                       Place of publication:                                                       Publisher. (Original                                                       work published year).    Republished As for ‘Book (first (Burrell and         Family name, Initials.    Burrell, G. and Morgan,                                                       and Family name,          G. (2016). Sociological  book           edition)’          Morgan 2016)       Initials. (year). Title.  Paradigms and                                                       Place of publication:     Organizational Analysis.                                                       Publisher (originally     Abingdon: Routledge                                                       published by Publisher    (originally published by                                                       year).                    Heinemann 1979).    E-book         As for ‘Book (first (Saunders 2013)   Family name, Initials.    Saunders, J.J. (2013). The                 edition)’                             (year). Title. (# edn).   Holocaust: History in an                                                       [name of e-book           Hour [Kindle e-book].                                                       reader]. Place of         London: William Collins.                                                       publication: Publisher.    Online book    As for ‘Book       (Sungsoo 2013)     Family name, Initials.    Burns, A.C., Veek, A. and                 (1st edition)’ or                     and Family name,          Bush, R.F. (2017). Marketing                 ‘Edited book’                         Initials. (year). Title.  Research (Global edn).                                                       (# edn) Place of          Harlow: Pearson. [Accessed                                                       publication: Publisher.   6 Apr. 2018 from MyLibrary.                                                       [Accessed day month       com]                                                       year from Database                                                       name].    Chapters in books    Chapter in a As for ‘Book (first (Robson and         Family name, Initials.    Robson, C. and McCartan, K.                                                       and Family name,          (2016). Real World Research.  book           edition)’          McCartan 2016)     Initials. (year). Title.  (4th edn). Oxford: Blackwell.                                                       (# edn). Place of         Chapter 3.                                                       publication: Publisher.                                                       Chapter .                                           (continued)                                                                                                             773
Appendix 1    Systems of referencing    Table A1.1  (Continued)    To cite       In the text                              In the list of references/bibliography    Chapter in    General format      Example              General format               Example  an edited                         (King et al., 2018)  book          (Chapter author                          Family name, Initials.       King, N., Brooks, J.  containing    family name                              (year). Chapter title.       and Tabari, S. (2018).  a collection  year)                                    In Initials. Family          Template Analysis in  of articles                                            name and Initials.           Business and Management  (sometimes                                             Family name (eds)            Research. In M. Ciesielka  called a                                               Title. (# edn). Place of     and D. Jemielniak (eds)  reader)                                                publication: Publisher.      Qualitative Methodologies                                                         pp. ##–###.                  in Organization Studies,  Chapter in    (Chapter author     (Denyer 2016)                                     Volume II: Methods and  an online     family name                              Chapter author family        Possibilities. London: Palgrave  book          year)                                    name, Initials. (year).      Macmillan. pp. 179–206.                                                         Chapter title. In Initials.  Dictionaries and other reference books                 Family name and              Denyer, D. (2016).                                                         Initials. Family name        After the crisis: a  . . .  where  As for ‘Book (first (Vogt and            (eds) Title. (# edn).        systematic and critical  author                                                 Place of publication:        review. In M. Saunders,  known         edition)’           Johnson 2016)        Publisher. pp. ##–###.       P. Lewis and A. Thornhill.                                                         [Accessed day month          Research Methods for  . . .  where  (Publication title  (The right word      year from Database           Business Students. (7th edn)  no author or  year)               at the right time    name].                       Harlow: FT Prentice Hall. pp.  editor                            1985)                                             117–9. [Accessed 11 Apr.                                                         Family name, Initials.       2018 from MyLibrary.com]  . . .  where  (Entry author       (Watson 2008)        (year). Title. (# edn).  editor        family name                              Place of Publication:        Vogt, W.P. and Johnson,  known and     date)                                    Publisher. pp. ##–###.       R.B. (2016). The Sage  author for                                                                          Dictionary of Statistics  particular                                             Publication title. (year).   and Methodology: A  entry                                                  (# edn). Place of            Nontechnical Guide for the                                                         Publication: Publisher.      Social Sciences. (5th edn).                                                         pp. ##–###.                  Thousand Oaks, CA: Sage.                                                                                      p. 2.                                                         Entry author family                                                         name, Initials. (year).      The right word at the right                                                         Entry title. In Initials.    time. (1985). Pleasantville,                                                         Family name and              NY: Readers Digest                                                         Initials. Family name        Association. pp. 563–4.                                                         (eds) Title. Place of                                                         publication: Publisher.      Watson, T. (2008). Field                                                         pp. ##–###.                  research. In R. Thorpe and                                                                                      R. Holt (eds) The SAGE                                                                                      Dictionary of Qualitative                                                                                      Management Research.                                                                                      London: Sage. pp. 99–100.    774
Author–date systems    To cite        In the text                             In the list of references/bibliography                   General format Example                  General format              Example    . . .  where   (Publication title  (Encyclopaedia      Publication title. (year). Encyclopaedia Britannica.  accessed       year)               Britannica Online  online and is                      2018)               Available at http://www. Online. (2018). Available at  no author or  editor                                                 remainderoffull             http://www.britannica.com/                                                           Internetaddress/            [Accessed 20 Mar. 2018].                                                           [Accessed day month                                                           year].    . . . where    (Editor/entry       (Hibbard et al.     Editor/entry author         Hibbard, J.D.,  accessed       author family       2017)               family name, Initials.      Grayson, K.A. and Kotler,  online and     name date)                              (year). Title of entry.     P, (2017). Marketing. In  is editor or                                           In PublicationTitle.        Encyclopaedia Britannica  author for                                             Available at http://        (2017) Marketing. Available  a particular                                           www.remainderoffull         at https://www.britannica.  entry                                                  Internetaddress/            com/topic/marketing                                                         [Accessed day month         [Accessed 27 Jan. 2018].                                                         year].    . . .  where   (Publication title  (Encyclopaedia      Publication title. (year).  Encyclopaedia Britannica  accessed       year)               Britannica Online   Title of entry. Available   Online. (2013). Securities  online and                         2013)               at http://www.              and Exchange Commission.  no author                                              remainderoffull             Available at https://www.  or editor for                                          Internetaddress/            britannica.com/topic/  a particular                                           [Accessed day month         Securities-and-Exchange-  entry                                                  year].                      Commission [Accessed 27                                                                                     Jan. 2018].    Reports    Report         As for ‘Book (first (Gray et al. 2016)  Family name, Initials.      Gray, D.E., Saunders M.N.K.                 edition)’                               and Family name,            and Farrant, K. (2016).                                                         Initials. (year). Title.    SME Success: Winning New                                                         Place of publication:       Business. London: Kingston                                                         Publisher.                  Smith LLP.    Report (no     (Originator name    (Mintel             Originator name             Mintel Marketing  named          or Publication      Marketing           or Publication title.       Intelligence. (2018).  author)        title year)         Intelligence 2018)  (year). Title. Place of     Perceptions of Auto Brands                                                         publication: Publisher.     – Canada. London: Mintel                                                                                     International Group Ltd.    Organisation's (Organisation       (Tesco Plc 2013)    Organisation name.          Tesco Plc. (2013). Serving  annual report name date)                               (year). Title. Place of     Shoppers a Little Better                                                         publication: Publisher.     Every Day: Annual Report                                                                                     and Financial Statement                                                                                     2017. Cheshunt: Tesco PLC.                                                                                                   (continued)                                                                                                   775
Appendix 1    Systems of referencing    Table A1.1  (Continued)    To cite         In the text                          In the list of references/bibliography                    General format Example               General format             Example    Online          As for ‘Book (first (Thorlby et al.  Family name, Initials.     Thorlby, R., Smith, J.,  report                                               and Family name,           Williams, S. and Dayan, M.                  edition)’         2014)              Initials. (year). Title    (2014). The Francis Report:                                                       of report. Available       One year on. Available at:                                                       at http://www.             https://www.nuffieldtrust.                                                       remainderoffull            org.uk/files/2017-01/francis-                                                       Internetaddress/           report-one-year-on-web-                                                       [Accessed day month        final.pdf. [Accessed 27 Jan.                                                       year].                     2018].    Online          (Originator name  (Mintel 2018)      Originator name.           Mintel (2018) – Beauty and  report (no      or Publication                       (year). Title of report.   Personal Care Retailing – UK  named           title year)                          Available at http://       – January 2018. Available at:  author)                                              www.remainderoffull        http://academic.mintel.com/                                                       Internetaddress/           display/858739/ [Accessed                                                       [Accessed day month        27 Jan, 2018].                                                       year].                                                                                  United Kingdom. (2013).  Government and governmental bodies' publications                                The Financial Services                                                                                  (Banking Reform) Act.  Parliamentary   (Country of       (United Kingdom    Country of origin.         London: TSO (The Stationery  papers          origin year)      2013)              (year). Title. Place of    Office).  including acts                                       publication: Publisher.  and bills                                                                       United Kingdom Parliament                                                                                  HC Deb. 24 Mar. 2016. Vol.  Parliamentary (Country            (United Kingdom    Country Parliament.        607, No. 139, Col. 1746.                                    Parliament 2016)   House of Commons  debates         Parliament year)                     (HC) or House of Lords     Francis, R. (2013). Report                                                       (HL) Deb. day month        of the Mid Staffordshire  (Hansard)                                            year. Vol. #, No. #, Col.  NHS Foundation Trust Public                                                       ##–####.                   Inquiry: Executive Summary.  Other           As for ‘Book (first (Francis 2013)                              London: The Stationery                  edition)’                            As for ‘Book (first        Office.                                                       edition)’                                                                                  United Nations Economic  Other (no       (Department       (United Nations    Department name            and Social Commission for  named           name or           Economic           or Committee name.         Asia and the Pacific. (2017).  author or       Committee name    and Social         (year). Title. Place of    Towards a resource efficient,  editor)         year)             Commission for     publication: Publisher.    pollution-free Asia-Pacific                                    Asia and the                                  region. New York: United                                    Pacific 2017)                                 Nations.    776
Author–date systems    To cite         In the text                               In the list of references/bibliography    Other           General format       Example              General format              Example  (online)        (Family name         (Edelman, 2018)                  year)                                     Family name, Initials.      Edelman, R. (2018).  Other (no                            (Office for          and Family name,            Research: The Battle for  named           (Office or           National Statistics  Initials. (year). Title     Truth Available at https://  author          Department           2017)                of report. Available        www.edelman.com/  or editor;      name or                                   at http://www.              post/the-battle-for-truth  online)         Committee name                            remainderoffull             [Accessed 2 Feb. 2018].                  year)                                     Internetaddress/                                                            [Accessed day month         Office for National Statistics.                                                            year].                      (2017). Statistical bulletin:                                                                                        Effects of taxes and                                                            Office or Department        benefits on UK household                                                            name or Committee           income: financial year                                                            name. (year). Title.        ending 2016. Available at:                                                            Available at http://        https://www.ons.gov.uk/                                                            www.remainderoffull         peoplepopulationand                                                            Internetaddress/            community/                                                            [Accessed day month         personalandhouse                                                            year].                      holdfinances/income                                                                                        andwealth/bulletins/the  Journal articles                                                                      effectsoftaxesand                                                                                        benefitsonhouse  Journal         As for ‘Book (first  (Rojon et al.        Family name, Initials.      holdincome/financial  article (print  edition)’            2011)                and Family name,            year ending 2016 [Accessed  form or                                                   Initials. (year). Title of  28 Jan. 2018].  facsimile of                                              article. Journal name.  print form                                                Vol. #, No. #, pp.          Rojon, C., McDowall, A.  accessed                                                  ##–####.                    and Saunders, M.N.K.  via full text                                                                         (2011). On the Experience  database)                                                                             of Conducting a Systematic                                                                                        Review in Industrial,  Journal         As for ‘Book (first (Rojon et al.,        Family name, Initials.      Work and Organizational  article                                                   and Family name,            Psychology: Yes, It Is  (facsimile      edition)’            2011)                Initials. (year). Title of  Worthwhile. Journal of  of print                                                  article. Journal name.      Personnel Psychology. Vol.  form, where                                               Vol. #, No. #, pp.          10, No. 3, pp. 133–8.  full text                                                 ##–####. [Accessed  database                                                  day month year from         Rojon, C., McDowall, A.  details                                                   Database name].             and Saunders, M.N.K.  required by                                                                           (2011). On the Experience  University)                                                                           of Conducting a Systematic                                                                                        Review in Industrial, Work and                                                                                        Organizational Psychology: Yes,                                                                                        It Is Worthwhile. Journal of                                                                                        Personnel Psychology. Vol. 10,                                                                                        No. 3, pp. 133–8. [Accessed 6                                                                                        Apr. 2018 from PsycARTICLES].                                                                                                      (continued)                                                                                                      777
Appendix 1    Systems of referencing    Table A1.1  (Continued)    To cite       In the text                          In the list of references/bibliography                  General format Example               General format               Example    Journal       As for ‘Book (first (Walker et al.,  Family name, Initials.       Walker, K., Zhang, Z and  article                                            and Family name,             Ni, N. (2018). The Mirror  which is      edition)’         2018)              Initials. (year). Title of   Effect: Corporate Social  forthcoming                                        article, Journal name.       Responsibility, Corporate  but                                                Available at full doi        Social Irresponsibility  published                                          or Internet address          and Firm Performance  online,                                            [Accessed day month          in Coordinated Market  prior to                                           year].                       Economies and Liberal  appearing in                                                                    Market Economies. British  the journal;                                                                    Journal of Management.  available                                                                       Available at DOI:  in facsimile                                                                    10.1111/1467-8551.12271  form                                                                                  [Accessed 2 Feb. 2018].    Journal       As for ‘Journal   (Yang and          As for ‘Journal article      Yang, K. and Banamah, A.  article only  article made      Banamah 2013)      made available by the        (2013). Quota Sampling as  published     available by the                     publisher in advance         an Alternative to Probability  online,       publisher in                         online . . . ’               Sampling? An Experimental  which is not  advance online                                                    Study. Sociological Research  published     . . . ’                                                           Online. Vol. 18, No. 4.  in print or                                                                     Available at http://www.  facsimile                                                                       socresonline.org.uk/19/1/29.  form                                                                            html [Accessed 4 Mar.                                                                                  2014].    Magazine articles    Magazine      As for ‘Book (first (Saunders 2004)  Family name, Initials.       Saunders, M. (2004). Land  article       edition)’                            and Family name,             of the long white cloud.                                                     Initials. (year). Title      HOG News UK. Issue 23,                                                     of article. Magazine         Oct. pp. 24–6.                                                     name. Vol. #, No. #                                                     (or Issue or day and/or                                                     month), pp. ##–###.    Magazine      (Originator name  (People            Originator name or           People Management.  article (no   or Publication    Management         Publication name.            (2014). Efficiency rule  named         name year)        2014)              (year). Title of article.    was misused. People  author)                                            Magazine name. Vol.          Management. Mar. p. 17.                                                     #, No. # (or Issue or                                                     day and/or month), pp.                                                     ##–###.    News articles including newspapers and online news    Newspaper     As for ‘Book (first (Frean 2014)     Family name, Initials.       Frean, A. Credit Suisse  article       edition)’                            and Family name,             bankers ‘assisted tax                                                     Initials. Title of article.  evasion’. The Times. 27 Feb.                                                     Newspaper name, day          2014, p. 35.                                                     month year, p. ##.    778
Author–date systems    To cite        In the text                          In the list of references/bibliography    Newspaper      General format     Example           General format               Example  article (no                       (The Times 2014)  named          (Newspaper                           Newspaper name. Title        The Times. Budweiser's early  author)        name year)                           of article, day month        win, 27 Feb. 2014, p. 33.                                                      year, p. #.  Newspaper  article        As for other       (Rankin 2014)     Family name, Initials.       Rankin J. Record number  (published     News articles                        and Family name,             of women make 28th  online)                                             Initials. Title of article.  annual Forbes' billionaires                                                      Newspaper name, day          list. The Guardian. 4 Mar.  Newspaper      As for other       (Anderson 2009)   month year. Available        2014. Available at http://  article (from  News articles                        at http://www.full-          www.theguardian.com/  electronic                                          Internetaddress/             business/2014/mar/03/  database)                                           [Accessed day month          record-number-women-                                                      year].                       forbes-28th-billionaires-list.  News article   As for other       (Gordon 2014)                                  html?src=linkedin [Accessed  (from news     News articles                        Family name, Initials.       4 Mar. 2014].  web site)                                           and Family name,                                                      Initials. Title of article.  Anderson, L. How to choose                                                      Newspaper name, day          a Business School. Financial                                                      month year, p. ## (if        Times, 23 Jan. 2009.                                                      known). [Accessed            [Accessed 20 Mar. 2010                                                      day month year from          from ft.com].                                                      Database name].                                                                                   Gordon, O. Keeping                                                      Family name, Initials.       crowdsourcing honest.                                                      and Family name,             Can we trust the reviews?                                                      Initials. Title of article.  BBC News, 14 Feb.                                                      News web site, day           2014. Available at: http://                                                      month year. Available        www.bbc.co.uk/news/                                                      at http://www.full-          technology-26182642                                                      Internetaddress/             [Accessed 4 Mar. 2014].                                                      [Accessed day month                                                      year].    Brochures and Media/Press releases    Brochure       (Originator name   (BMW AG 2017)     Originator name              BMW AG. (2017). The BMW                 or Brochure title                    or Brochure title.           X1. Munich: as author.                 year)                                (year). Title. Place of                                                      publication: as author.      BBC. (2014). BBC Trust  Media/press    (Originator name   (BBC 2014)                                     approves proposals for BBC  releases       or Release title                     Originator name              store. London: as author.                 year).                               or Release title.                                                      (year). Title. Place of                                (continued)                                                      publication: as author.                                                                                                779
Appendix 1    Systems of referencing    Table A1.1  (Continued)    To cite        In the text                         In the list of references/bibliography                   General format    Example           General format              Example    Online/websites                  (European                                   Commission  Internet site  (Source           2018)             Source organisation.        European Commission.  or specific    organisation                        (year). Title of site       (2018). Eurostat–Your Key  site pages     year)                               or page within site.        to European Statistics.                                                     Available at http://        Available at http://ec.europa.                                                     www.remainderoffull         eu/eurostat/web/regions/                                                     Internetaddress/            data/main-tables [Accessed                                                     [Accessed day month         2 Feb. 2018].                                                     year].    Blogs (weblogs), web forums, Wikis    Blogs          (Owners family    (Kitces 2017)     Owner's family name,        Kitces, M. (2017). Marketing  (weblogs)      name, year of                       Owner's Initials. (year     Lessons Learned from                 posting)                            of posting). Specific       NerdWallet Ask an Advisor                                                     subject. Title of blog.     Shutting Down. Nerd's Eye  Web forums     (Author's family  (MagicFajiita     Day Month Year              View. 30 Mar. 2017. [Blog]  (Usenet        name, year of     2018)             (of posting). [Blog]        Available at https://www.  groups,        posting)                            Available at http://        kitces.com/blog/category/20-  bulletin                                           www.remainderoffull         financial-advisor-marketing/  boards etc.)                                       Internetaddress/            [Accessed 2 Feb. 2018].                                                     [Accessed day month  Wiki (Originator name (Microformats                year].                      MagicFajita. (2018). Adult                      or Wiki title year Wiki 2018)                              and child foods? A British                      of posting)                    Authors family name,        thing? Mumsnet. Posted 27                                                     Authors initials. (year     Jan. 2018.                                                     of posting). Title          [Web forum] Available at                                                     of posting. Name            https://www.mumsnet.                                                     of forum. Posted            com/Talk/am_i_being_                                                     day month year (of          unreasonable/3151562-                                                     posting).                   adult-and-child-foods-                                                                                 a-british-thing?dod=1                                                     Name of forum.              [Accessed 3 Feb. 2018].                                                     Posted day month                                                     year (of posting). [Web     Microformats Wiki. Chat:                                                     forum]. Available           brainstorming. 5 Mar. 2014.                                                     at http://www.              [Wiki article] Available at                                                     remainderoffull             http://microformats.org/                                                     Internetaddress/            wiki/chat-brainstorming                                                     [Accessed day month         [Accessed 3 Feb.. 2018].                                                     year].                                                       Originator name or                                                     Wiki title. Title of Wiki.                                                     Day Month Year (of                                                     posting). [Wiki article].                                                     Available at http://                                                     www.remainderoffull                                                     Internetaddress/                                                     [Accessed day month                                                     year].    780
Author–date systems    To cite       In the text                          In the list of references/bibliography    Discussion    General format       Example         General format              Example  list email                         (Djabali 2018)  (where        (Author's family                     Sender's Family name,       Djabali. (2018). Future  email sender  name year of                         Sender's Initials. (year    Sustainability. Posted 3 Mar.  known)        posting)                             of posting). Re. Subject    2017. fion . . . @mail.com                                                     of discussion. Posted       [Accessed 2 Feb. 2018].                                                     day month year.                                                     Sender's email address                                                     (see note at end of                                                     table). [Accessed day                                                     month year].    Letters and personal emails    Letter        (Sender's family     (Penny 2018)    Sender's family name,       Penny, J.J. (2018).                name year)                           Sender's Initials. (year).  Unpublished letter to M.N.K.                                                     Unpublished letter          Saunders re. Holocaust, 10  Personal      (Sender's family     (Tubb 2017)     to Recipient's Initials.    Sept. 2018.  email         name year)                           Recipient's Family                                                     name re. Subject            Tubb, V. (2017). Email                                                     matter, day, month,         to M.N.K. Saunders re.                                                     year.                       Reviewers' feedback, 27                                                                                 Nov. 2017.                                                     Sender's family name,                                                     Sender's initials. (year).                                                     Email to recipient's                                                     initials. recipient's                                                     family name re.                                                     Subject matter, day                                                     month year.    Online images and diagrams    Online        As for ‘Book (first  (Gilroy 1936)   Author's name,              Gilroy, J. (1936). Lovely day  image or      edition)’                            Author's initials.          for a Guinness. [Advertising  diagram                                            (year of production         poster] Print Arcade. Available                                                     if available). Title of     at https://www.printarcade.                                                     image or diagram.           co.uk/products/guinness-                                                     [Image format] name         poster-lovely-day-toucan-                                                     and place of source         advert-art-print?utm_                                                     if available. Available     medium=cpc&utm_source=                                                     at http://www.              googlepla&gclid=                                                     remainderoffull             CjwKCAiAtdDTBR                                                     Internetaddress/            ArEiwAPT4y-0NzKwwFm                                                     [Accessed day month         FgfqmQ_gAqw11N6s0PI7S                                                     year].                      TeeLYea8z6EQh8_KGvtCzelho                                                                                 Cq2AQAvD_BwE [Accessed 2                                                                                 Feb. 2018].                                                                                                             (continued)                                                                                               781
Appendix 1    Systems of referencing    Table A1.1  (Continued)    To cite      In the text                              In the list of references/bibliography    Online       General format       Example             General format           Example  image or  diagram      (Diagram or          Iron Maiden, A      Title of image or        Iron Maiden, A matter of  (no named    image title year)    matter of life and  diagram. (year           life and death. (2006).  author)                           death 2006)         of production if         [Tour poster] Quest Poster                                                        available). [Image       EU. Available at https://  Datasets     (Author/Provider     (Eurostat 2018)     form], name and place    www.amazon.co.uk/IRON-               name year)                               of source if available.  MAIDEN-  Online data                                           Available at http://     POSTER-Matter-Death/dp/  set                                                   www.remainderoffull      B005J6PUVY [Accessed 2                                                        Internetaddress/         Feb. 2018].  Other        (Author/Provider (Inman 2002)            [Accessed day month  data sets    name year)                               year].                   Eurostat (2018).  (published)                                                                    Contributions to euro                                                        Author family name,      area annual inflation (in  Other data   (Author/Provider (Tubb 2018)             Author's Initials/       percentage points). [Datafile]  sets (un-    name year)                               Provider name. (year).   Available at: http://appsso.  published)                                            Title of data set        eurostat.ec.europa.eu/nui/                                                        [data form] Available    show.do?dataset=prc_hicp_  Conference papers                                     at http://www.           ctrb&lang=en [Retrieved 22                                                        remainderoffull          June 2018]  Conference   As for ‘Book (first  (Saunders 2009)     internetaddress/  paper        edition)’                                [Retrieved day month     Inman, G. (2002). World  published                                             year]                    of noise: Essential summer  as part of                                                                     sounds from road and track  proceedings                                           Author family name,      [CD-ROM] Peterborough,                                                        Author's Initials/       Bike Magazine.                                                        Provider name. (year).                                                        Title of data set        Tubb, V. (2018). Research                                                        [data form]. Place of    Methods for Business                                                        publication, publisher.  Students Market Research                                                                                 [Feedback forms]                                                        Author family name,      [unpublished]                                                        Author's Initials/                                                        Provider name. (year).   Saunders, M.N.K. (2009).                                                        Title of data set [data  A real world comparison of                                                        form] [Unpublished]      responses to distributing                                                                                 questionnaire surveys                                                        Family name, Initials.   by mail and web. In J.                                                        and Family name,         Azzopardi (Ed.) Proceedings                                                        Initials. (year). Title  of the 8th European                                                        of paper. In Initials.   Conference on Research                                                        Family name and          Methods in Business and                                                        Initials. Family name    Management. Reading: ACI,                                                        (eds) Title. Place of    pp. 323–30.                                                        publication: Publisher.                                                        pp. ##–###.    782
Author–date systems    To cite       In the text                           In the list of references/bibliography    Unpublished   General format Example                General format              Example  conference  paper         As for ‘Book (first (Saunders et al.  Family name, Initials.      Saunders, M.N.K., Slack,                                                      and Family name,            R. and Bowen, D. (2010).                edition)’           2010)             Initials. (year). Title of  Location, the development                                                      paper. Unpublished          of swift trust and learning:                                                      paper presented             insights from two                                                      at ‘Conference              doctoral summer schools.                                                      name’. Location of          Unpublished paper presented                                                      conference, day month       at the ‘EIASM 5th Workshop                                                      year.                       on Trust Within and Between                                                                                  Organizations’. Madrid,                                                                                  28–29 January 2010.    Film, Video, TV, Radio, Downloads    Television    (Television or      (Today            Programme title.            The Today Programme.  or radio      radio programme     Programme         (year of production).       (2018). British Broadcasting  programme     title year)         2018)             Transmitting                Corporation Radio                                                      organisation and            broadcast, 26 Jan. 2018.  Television    (Television or      (The Apprentice   nature of transmission,  or radio      radio programme     2017)             day month year of           The Apprentice. (2017).  programme     series title year)                    transmission.               Episode: Fashion Show.  that is part                                                                    British Broadcasting  of a series                                         Series title. (year         Corporation Television                                                      of production).             broadcast, 9 Dec. 2017.  Commercial    (DVD title year)    (7-49 Up 2011)    Episode: episode  DVD                                                 title. Transmitting         7-49 Up (2011). [DVD].                                                      organisation and            London: Network.  Commercial    (DVD box set title  (The Office       nature of transmission,  DVD that      year)               complete series   day month year of           The Office complete series  is part of a                      1 and 2 and       transmission.               1 and 2 and the Christmas  box-set                           the Christmas                                 specials. (2005). Episode:                                    specials 2005)    DVD title. (Year of         Series 1 Christmas Special.                                                      production). [DVD].         [DVD]. London: British  Video         (Company name       (Miller 2008)     Place of publication:       Broadcasting Corporation.  download      or Family name                        Publisher.  (e.g.         year)                                                             Miller, L. (2008). Harvard  YouTube)                                            DVD box set title           style referencing made                                                      (Year of production)        easy. YouTube. Available                                                      Episode: Episode            at https://www.youtube.                                                      title. [DVD]. Place of      com/watch?v=RH1lzyn7Exc                                                      publication: Publisher.     [Accessed 5 Mar. 2018].                                                        Company name or                                                      Family name, Initials.                                                      (year). Title of audio                                                      download. YouTube.                                                      Available at http://                                                      www.remainderoffull                                                      Internetaddress/                                                      [Accessed day month                                                      year].                                                                                                (continued)                                                                                                783
Appendix 1    Systems of referencing    Table A1.1  (Continued)    To cite     In the text                        In the list of references/bibliography                General format Example             General format              Example    Audio CD    (Family name or   (Goldratt 2005)  Family name, Initials.      Goldratt, E.M. (2005).              Artist or Group                    or Artist. or Group.        Beyond the goal. [Audio              year)                              (year). Title of CD.        CD]. Buffalo NY: Goldratt's                                                 [Audio CD]. Place of        Marketing Group.                                                 Publication: Publisher.    Audio       (Company name     (Friedman 2014)  Company name or             Friedman, S.D. (2014). Is  download    or Family name                     Family name, Initials.      work family conflict reaching  (e.g.       year)                              (year). Title of audio      a tipping point? Harvard  Podcast)                                       download. Title of          Business IdeaCast 394.                                                 series ## [Audio            [Audio podcast] Available                                                 podcast] Available          at https://itunes.apple.com/                                                 at http://www.              gb/podcast/hbr-ideacast/                                                 remainderoffull             id152022135?mt=2                                                 Internetaddress/            [Accessed 9 May 2014].                                                 [Accessed day month                                                 year].    Course materials and online teaching materials from virtual learning environments (VLEs)    Lecture*    (Lecturer family  (Saunders 2013)  Lecturer family name,       Saunders, M.N.K. (2018).              name year)                         Initials. (year). Lecture   Lecture on Observation and                                                 on title of lecture.        Ethnography. Foundations                                                 Module title. Year          in Qualitative Research. MA                                                 (if appropriate) and        Social Research Methods.                                                 course title. Place of      Birmingham: University of                                                 lecture: Institution. Day   Birmingham. 30 Jan. 2018.                                                 month year.    Module      As for ‘Book (first (Bell 2013)    Lecturer family name,       Saunders, M.N.K.  and course  edition)’                          Initials. (year). Title of  and Isaeva, N. (2018).  notes*                                         material. Module title      Foundations in Qualitative                                                 (if appropriate). Level     Research Module Handbook                                                 (if appropriate) and        2018. MA Social Research                                                 course title. Institution,  Methods. University of                                                 Department or School.       Birmingham, College of                                                                             Social Sciences.    784
Author–date systems    To cite       In the text                           In the list of references/bibliography                  General format Example                General format             Example    Materials     (Author family       (Saunders 2018)  Author family name,        Saunders, MNK. (2018).  available on  name year)                            Initials. (year of         Trust, Distrust and the  a VLE*                                              production). Title of      Management of Change                                                      material [nature of        [PowerPoint slides].                                                      material]. Module title    Contemporary Issues in                                                      (if appropriate). Level    Work and Employment.                                                      (if appropriate) and       University of Birmingham                                                      course title. Institution  Canvas [online]. Available at                                                      name of VLE [online].      https://canvas.bham.ac.uk/                                                      Available at http://       courses/25675/modules                                                      www.remainderoffull        [Accessed 2 Feb. 2018].                                                      Internetaddress/                                                      [Accessed day month                                                      year].    Notes: Where date is not known or unclear, follow conventions outlined towards the end of Table   A1.2.  Email addresses should not be included except when they are in the public domain. Even where this is the case, permission should be obtained or the email  address replaced by ‘. . . ’ after the fourth character, for example: ‘abcd . . . @isp.ac.uk’.  *Be warned, most lecturers consider citing of lectures as ‘lazy’ scholarship.    Table A1.2  Additional conventions when using the Harvard system to reference in the text    To refer to                        Use the general format                     For example    Work by different authors generally (Family name year, Family name            (Cassell 2018, Dillman 2009,                                                   year) in alphabetical order  Robson 2011)    Different authors with the same    (Family name Initial year)                 (Smith J. 2017)  family name    Different works by the same author (Family name year, year) in                (Saunders 2017, 2018)                                                   ascending year order    Different works by the same author (Family name year letter), make sure (Tosey 2014a)    from the same year                 the letter is consistent throughout    An author referred to by another   (Family name year, cited by Family         (Cassell 2017, cited by Isaeva 2018)  author where the original has not  name year)  been read (secondary reference)*    A work for which the year of       (Family name or Originator name            (Woollons nd)  publication cannot be identified   nd), where ‘nd’ means no date                                       (Family name or Originator name c. (Hattersley c. 2004)                                     year) where ‘c.’ means circa    A direct quotation                 (Family name or Originator name            “A card sort offers the simplest form                                     year, p. ##) where ‘p.’ means ‘page’       of sorting technique” (Saunders                                     and ## is the page in the original         2012, p. 112)                                     publication on which the quotation                                     appears    *For secondary references, whilst many universities only require you to give details of the source you looked at in your list of references, you may also be required  the reference for the original source in your list of references.                                                                                                                785
Appendix 1    Systems of referencing                     Referencing in the list of references or bibliography                            In the list of references or bibliography all the sources are listed alphabetically in one list                          by the originator or author's family name, and all authors' family names and initials are                          normally listed in full. If there is more than one work by the same author or originator,                          these are listed chronologically. A system for referencing work in the list of references or                          bibliography is outlined in Table A1.1. While it would be impossible for us to include an                          example of every type of reference you might need to include, the information contained                          in this table should enable you to work out the required format for all your references.                          If there are any about which you are unsure, Colin Neville's (2016) book The Complete                          Guide to Referencing and Avoiding Plagiarism is one of the most comprehensive sources                          we have found.                                For copies of journal articles from printed journals that you have obtained electroni-                          cally online it is usually acceptable to reference these using exactly the same format as                          printed journal articles (Table A1.1), provided that you have obtained and read a facsim-                          ile (exact) copy of the article. Facsimile copies of journal articles have precisely the same                          format as the printed version, including page numbering, tables and diagrams, other than                          for the copy, which is published ‘online first’. Online first refers to forthcoming articles                          that have been published online, prior to them appearing in journals. They therefore do                          not have a volume or part number, and the page numbering will not be the same as the                          final copy. When referencing an ‘online first’ copy in the list of references, you should                          always include the DOI. A facsimile copy is usually obtained by downloading the article                          as a pdf file that can be read on the screen and printed using Adobe Acrobat Reader.                                Finally, remember to include a, b, c etc. immediately after the year when you are ref-                          erencing different publications by the same author from the same year. Do not forget to                          ensure that these are consistent with the letters used for the references in the main text.                  The American Psychological Association (APA) style                            The ‘American Psychological Association style’ or ‘APA style’ is a variation on the                          author–date system and was initially developed in 1929. The latest updates are outlined                          in the latest edition of the American Psychological Association's (2010) Concise Rules of                          the APA Style, which is likely to be available for reference in your university's library.                                Relatively small but significant differences exist between the Harvard system and APA                          style, and many authors adopt a combination of the two. The key differences are outlined                          in Table A1.3.                  Numeric systems                  Referencing in the text                            When using a numeric system such as the Vancouver style, references within the project                          report are shown by a number that is either bracketed or in superscript. This number                          refers directly to the list of references at the end of the text, and it means it is not neces-                          sary for you to include the authors' names or year of publication:                                ‘Research1 indicates that . . . ’                              1Ritzer, G. The McDonaldization of Society. (6th edn). Thousand Oaks, CA: Sage, Pine Forge Press, 2011.     786
Numeric systems    Table A1.3  Key differences between Harvard system and APA style of referencing    Harvard system                     APA style                            Comment    Referencing in the text    (Lewis 2001)                       (Lewis, 2001)                        Note punctuation    (McDowall and Saunders 2010) (McDowall & Saunders, 2011)                ‘&’ not ‘and’    (Altinay et al. 2014)              (Altinay, Saunders & Wang, 2014) For first occurrence if three to five authors    (Millmore et al. 2007)             (Millmore et al., 2007)              For first occurrence if six or more authors;                                                                          note punctuation and use of italics    (Tosey et al. 2012)                (Tosey et al., 2012)                 For subsequent occurrences of two or                                                                          more authors; note punctuation and use                                                                          of italics    Referencing in the list of references or bibliography    Berman Brown, R. and Saunders, Berman Brown, R. & Saunders, Note: use of ‘and’ and ‘&’  M. (2008). Dealing with Statistics: M. (2008). Dealing with Statistics:  What You Need to Know. Maid- What You Need to Know. Maiden-  enhead: Open University Press. head: Open University Press.    Varadarajan, P.R. (2003). Musings  Varadarajan, P.R. (2003). Musings    Note:  on relevance and rigour of schol-  on relevance and rigour of schol-  arly research in marketing. Jour-  arly research in marketing. Journal  Volume, part number and page numbers;  nal of the Academy of Marketing    of the Academy of Marketing  Science. Vol. 31, No. 4, pp. 368–  Science. 31 (4): 368–376. doi:       DOI (digital object identifier) number given  76. [Accessed 6 Apr. 2010 from     10.1177/0092070303258240             in APA. Name of database not given in  Business Source Complete].                                              APA if DOI number given;                                                                            Date accessed site not included in APA.                           Referencing in the list of references                           The list of references in numeric systems is sequential, referencing items in the order they                         are referred to in your project report. This means that they are unlikely to be in alphabetical                         order. When using the numeric system you need to ensure that:                           •	 The layout of individual references is that prescribed by the style you have adopted.                            This is likely to differ from both the Harvard system and APA style (Table A1.3) and                            will be dependent upon precisely which style has been adopted. The reference to                            Ritzer's book in the previous sub-section (indicated by the number and the associated                            endnote at the end of this appendix) follows the Vancouver style. Further details of                            this and other numeric styles can be found in Neville's (2016) book.                           •	 The items referred to include only those you have cited in your report. They should                            therefore be headed ‘References’ rather than ‘Bibliography’.                           •	 Only one number is used for each item, except where you refer to the same item more                            than once but need to refer to different pages. In such instances you use standard                            bibliographic abbreviations to save repeating the reference in full (Table A1.4).                                                                                                                                    787
Appendix 1    Systems of referencing         Table A1.4  Bibliographic abbreviations         Abbreviation             Explanation                                  For example         Op. cit. (opere citato)  Meaning ‘in the work cited’. This refers     Robson (2011) op. cit.                                to a work previously referenced, and so      pp. 23–4.                                you must give the author and year and, if                                necessary, the page number         Loc. cit. (loco citato)  Meaning ‘in the place cited’. This refers to Robson (2011) loc. cit.                                the same page of a work previously refer-                                enced, and so you must give the author                                and year         Ibid. (ibidem)           Meaning ‘the same work given immedi-         Ibid. p. 59.                                ately before’. This refers to the work ref-                                erenced immediately before, and replaces                                all details of the previous reference other                                than a page number if necessary         References         American Psychological Association (2010) Concise Rules of the APA Style. Washington, DC:           American Psychological Association.         Chernin, I. (1988) ‘The “Harvard System”: a mystery dispelled’, BMJ. Vol. 297, pp. 1062-3.       Neville, C. (2016) The Complete Guide to Referencing and Avoiding Plagiarism (3rd edn).             Maidenhead: Open University Press.         Further reading         American Psychological Association (2010) Concise Rules of the APA Style. Washington, DC:           American Psychological Association. The most recent version of this manual contains full details           of how to use this form of the author–date system of referencing as well as how to lay out tables,           figures, equations and other statistical data. It also provides guidance on grammar and writing.         Neville, C. (2016) The Complete Guide to Referencing and Avoiding Plagiarism (3rd edn).           Maidenhead: Open University Press. This fully revised edition provides a comprehensive, up-to-           date discussion of the layout required for a multitude of information sources including online.           It includes guidance on the Harvard, American Psychological Association, numerical and other           referencing styles, as well as chapters on plagiarism and answering frequently asked questions.         Taylor & Francis (nd) Taylor & Francis Reference Style APA Quick Guide. Available at http://www.tandf.           co.uk/journals/authors/style/quickref/tf_a.pdf [Accessed 20 March 2018]. This document provides           an excellent one-page guide to using the American Psychological Association author–date system           as well as a direct link to a document providing full details of this style including how to cite           references in the text.         University of New South Wales (2017) Harvard Referencing Electronic Sources. Available at https://           student.unsw.edu.au/harvard-referencing-electronic-sources [Accessed 20 March 2018].           This document provides an excellent guide to referencing electronic sources and has useful           ‘troubleshooting’ and ‘frequently asked questions’ sections.    788
Appendix 2 Calculating the minimum  sample size    In some situations, such as experimental research, it is necessary for you to calculate the  precise minimum sample size you require. This calculation assumes that data will be col-  lected from all cases in the sample and is based on:    •	 how confident you need to be that the estimate is accurate (the level of confidence in       the estimate);  •	 how accurate the estimate needs to be (the margin of error that can be tolerated);  •	 the proportion of responses you expect to have some particular attribute.       Provided that you know the level of confidence and the margin of error, it is relatively  easy to estimate the proportion of responses you expect to have a particular attribute. To  do this, ideally you need to collect a pilot sample of about 30 observations and from this  to infer the likely proportion for your main survey. It is therefore important that the pilot  sample uses the same methods as your main survey. Alternatively, you might have under-  taken a very similar survey and so already have a reasonable idea of the likely proportion.  If you do not, then you need either to make an informed guess or to assume that 50 per  cent of the sample will have the specified attribute – the worst scenario. Most surveys will  involve collecting data on more than one attribute. It is argued by De Vaus (2014) that for  such multi-purpose surveys you should determine the sample size on the basis of those  variables in the sample that are likely to have the greatest variability.       Once you have all the information you substitute it into the formula,                         n  =  r%    *  q%  *    z2                                             c e% d    where:    n is the minimum sample size required  r% is the percentage belonging to the specified category  q% is the percentage not belonging to the specified category  z is the z value corresponding to the level of confidence required (see Table A2.1)  e% is the margin of error required.    Table A2.1  Levels of confidence and associated z values    Level of confidence        z value    90% certain                1.65  95% certain                1.96  99% certain                2.57                                                              789
Appendix 2    Calculating the minimum sample size           Box A2.1                                               Jon substituted these figures into the formula:         Focus on student         research                                                           n  =   40  *  60  *   1.96 2                                                                                                 a5b  Calculating the minimum  sample size                                                                  = 2400 * (0.392)2    To answer a research question, Jon needed to esti-                           = 2400 * 0.154  mate the proportion of a total population of 4,000  restaurant customers who had visited that restaurant                         = 369.6  at least five times in the past year. Based on his read-  ing of the research methods literature he decided             His minimum sample size, therefore, was 370  that he needed to be 95 per cent certain that his         returns.  ‘estimate’ was accurate (the level of confidence in  the estimate); this corresponded to a z score of 1.96         As the total population of restaurant customers  (Table A2.1). Based on his reading he also decided        was 4,000, Jon could now calculate the adjusted min-  that his ‘estimate’ needed to be accurate to within       imum sample size:  plus or minus 5 per cent of the true percentage (the  margin of error that can be tolerated).                                      n=  =         369.6        In order to calculate the minimum sample size, Jon                               1  +    369.6  still needed to estimate the proportion of respondents                                      a 4000 b  who had visited the restaurant at least five times in  the past year. From his pilot survey he discovered that                          =   1  369.6  12 out of the 30 restaurant customers had visited                                       + 0.092  the restaurant at least five times in the past year – in  other words, that 40 per cent belonged to this speci-                            =   369.6  fied category. This meant that 60 per cent did not.                                  1.092                                                                                     = 338.46                                                                  Because of the small total population, Jon                                                            needed a minimum sample size of only 339. How-                                                            ever, this assumed he had a response rate of 100                                                            per cent            Where your population is less than 10,000, a smaller sample size can be used without       affecting the accuracy. This is called the adjusted minimum sample size (Box A2.1). It is       calculated using the following formula:                                                              n=  =        n                                                                     1  +    n                                                                         aNb         where:         n′ is the adjusted minimum sample size         n is the minimum sample size (as calculated above)         N is the total population.         Reference         De Vaus, D.A. (2014) Surveys in Social Research (6th edn). London: Routledge.    790
Appendix 3 Random sampling numbers    78 41  11 62  72 18  66 69  58 71  31 90  51 36  78 09                                     41 00  70 50  58 19  68 26  75 69  04 00  25 29  16 72  35 73                                     55 85  32 78  14 47  01 55  10 91  83 21  13 32  59 53  03 38                                     79 32  71 60  20 53  86 78  50 57  42 30  73 48  68 09  16 35                                     21 87  35 30  15 57  99 96  33 25  56 43  65 67  51 45  37 99                                     54 89  09 08  05 41  66 54  01 49  97 34  38 85  85 23  34 62                                     60 58  02 59  34 51  98 71  31 54  28 85  23 84  49 07  33 71                                     17 88  20 13  44 15  22 95  98 97  60 02  85 07  17 57  20 51                                     01 67  36 26  70 11  63 81  27 31  79 71  08 11  87 74  85 53                                     86 78  00 30  62 19  81 68  86 10  65 61  62 22  17 22  96 83                                     56 37  38 41  14 59  53 03  52 86  21 88  55 87  85 59  14 90                                     74 87  18 89  40 84  71 04  09 82  54 44  94 23  83 89  04 59                                     38 29  34 38  85 56  80 74  22 31  26 39  65 63  12 38  45 75                                     30 35  55 90  21 71  17 88  20 08  57 64  17 93  22 34  00 55                                     09 78  81 43  53 96  96 88  36 86  04 33  31 40  18 71  06 00                                     51 45  59 69  13 03  38 31  77 08  71 20  23 28  92 43  92 63                                     21 74  60 24  47 44  73 93  64 37  64 97  19 82  27 59  24 20                                     00 04  17 04  93 46  05 70  20 95  42 25  33 95  78 80  07 57                                     86 58  09 55  42 30  27 05  27 93  78 10  69 11  29 56  29 79                                     28 66  46 69  28 64  81 02  41 89  12 03  31 20  25 16  79 93                                     28 22  28 94  00 91  16 15  35 12  68 93  23 71  11 55  64 56                                     76 95  59 10  06 29  83 84  03 68  97 65  59 21  58 54  61 59                                     30 54  41 04  70 71  05 56  76 66  57 86  29 30  11 31  56 76                                     24 13  09 81  81 80  73 10  10 23  26 29  61 15  50 00  76 37                                     60 16  91 55  76 68  06 82  05 33  06 75  92 35  82 21  78 15                                     19 43  82 69  36 73  58 69  10 92  31 14  21 08  13 78  56 53                                     97 77  03 59  65 34  32 06  63 43  38 04  65 30  32 82  57 05                                     33 95  03 96  30 87  81 54  69 39  95 69  95 69  89 33  78 90                                     30 07  39 91  27 38  20 90  41 10  10 80  59 68  93 10  85 25                                     59 25  89 93  92 10  59 40  26 14  27 47  39 51  46 70  86 85                                     76 02  99 16  73 21  39 05  03 36  87 58  18 52  61 61  02 92                                     07 24  93 13  20 70  42 59  77 69  35 59  71 80  61 95  82 96                                     48 84  47 32  87 68  97 86  28 51  61 21  33 02  79 65  59 49                                     89 93  09 75  58 00  72 49  36 58  19 45  30 61  87 74  43 01                                     93 91  63 24  15 65  02 05  32 92  45 61  35 43  67 64  94 45                                     95 66  33 58  69 42  25 71  74 31  88 80  04 50  22 60  72 01                                     27 88  23 25  22 78  24 88  68 48  83 60  53 59  73 73  82 43                                     82 66  07 17  77 20  79 37  50 08  29 79  55 13  51 90  36 77                                     68 69  16 07  31 84  57 22  29 54  35 14  22 22  22 60  72 15                                     40 90  67 90  79 28  62 83  44 96  87 70  40 64  27 22  60 19                                     52 54  79 52  74 68  69 74  31 75  80 59  29 28  21 69  15 97                                     35 88  69 44  31 09  16 38  92 82  12 25  10 57  81 32  76 71                                     31 61  09 47  57 04  54 00  78 75  91 99  26 20  36 19  53 29                                     11 55  74 78  09 25  95 80  25 72  88 85  76 02  29 89  70 78                                     93 84    Source: From Morris, C. (2012) Quantitative Approaches in Business Studies (8th edn). Reproduced by permission of  Pearson Education Ltd    Reference    Morris, C. (2012) Quantitative Approaches in Business Studies (8th edn). Harlow: Pearson.                                                                                                                       791
Appendix 4 Guidelines for             non-discriminatory language                           Writing in a non-discriminatory manner is important in all areas of business and                         management. For example, in Section 14.6 we noted how the use of language that                         assumes the gender of a group of people, such as referring to a clerical assistant as                         ‘she’, not only is inaccurate but also gives offence to people. There is now increas-                         ing recognition that gender is about social identity and that not all people fall under                         one of two categories (Lowrey 2017) and that terms used need to reflect this. Similar                         care needs to be exercised when referring to people from different ethnic groups and                         people with disabilities. Without this, the language used may reinforce beliefs and                         prejudices, as well as being oppressive, offensive, unfair and incorrect. The impact of                         this is summarised clearly by Bill Bryson (2016: 502) in his book Made in America,                         when he observes: ‘at the root of the bias-free language movement lies a commend-                         able sentiment: to make language less wounding or demeaning to those whose sex,                         race, physical condition or circumstances leave them vulnerable to the raw power of                         words’.                               Therefore, although the task of ensuring that the language you use is non-discrimi-                         natory may at first seem difficult, it is important that you do so. Some universities have                         developed their own guidelines, which are available via their intranet or the Internet.                         However, if your university has not developed its own guidelines, we hope those in this                         appendix will help you to ensure that your language is not discriminatory.                 Guidelines for gender                           When referring to both sexes, it is inappropriate to use the terms ‘men’ or ‘women’ and                         their gender-based equivalents; in other words, do not use gender-specific terms generi-                         cally. Some of the more common gender-neutral alternatives are listed in Table A4.1.                         Recognising that not all people fall under one of two categories for gender or sex,                         we would also encourage you not to use phrases such as ‘both genders. . . ’, ‘either                         gender.  .  .  ’ or refer to ‘neither gender.  .  .  ’ when referring to all people. You may                         also wish to consider adopting the use of non-binary pronouns to refer to individuals                         or people. Table  A4.2 lists some of those currently in use. However, beware, as the                         use of ‘they’, ‘their’ or ‘them’ to refer to a single person is considered by many to be                         grammatically incorrect. In addition, if your audience is not familiar with non-binary                         pronouns, we would recommend adding a footnote explaining why that you are using                         non-binary pronouns such as: ‘In my project report I use the following non-binary                         gender pronouns [list of all used] because the people I am citing and/or to whom                         I am referring use these pronouns to refer to themselves and I wish to respect their                         identities.’    792
Guidelines for ethnicity    Table A4.1  Gender-specific terms and gender-neutral alternatives    Gender-specific term       Gender-neutral alternative    businessmen                business people, executive    chairman                   chair, chairperson, convenor  conman                     confidence trickster    Dear Sir                   Dear Sir/Madam  disseminate                broadcast, inform, publicise  forefathers                ancestors  foreman                    supervisor  layman                     lay person  man                        person  man hours                  work hours  mankind                    humanity, humankind, people  man-made                   manufactured, synthetic  manning                    resourcing, staffing  manpower                   human resources, labour, staff, workforce  master copy                original, top copy  masterful                  domineering, very skillful  policewoman/policeman      police officer  rights of man              people's/citizens' rights, rights of the individual  seminal                    classical, formative  women                      people  working man/working woman  worker, working people    workmanlike                efficient, skilful, through    Source: Developed from British Psychological Society (2015); British Sociological Association (2004a)    Table A4.2  Pronouns and alternative non-binary forms    Pronoun          Alternative non-binary forms    she he           they      zie                                        sie                              ey  her him          them      zim                                        sie                              eir  her his          their     zir                                        hir                              eir  hers his         their     zis                                        hirs                             eirs  herself himself  themself  zieself                                    hirself                          emself    Source: Developed from Lowrey (2017); University of Minnesota (2018)    Guidelines for ethnicity    Attention needs to be paid when referring to different ethnic groups. This is especially  important where the term used refers to a number of ethnic groups. For example, the term  ‘Asian’ includes a number of diverse ethnic groups that can be recognised with the terms                                                                                                                   793
Appendix 4    Guidelines for non-discriminatory language         Table A4.3  Racist terms and race-neutral alternatives         Racist term                                                   Race-neutral alternative         civilised/civilisation                                        industrialised world       developing nations       ethnic minority                                               non-western nations       half-caste                                                    minority ethnic       less developed countries       mixed race                                                    mixed parentage, dual heritage       native                                                                     non-western countries                                                                       mixed parentage, dual heritage                                                                       native-born (if used to refer to people born in a                                                                     particular place)         Source: Developed from British Sociological Association (nd)         ‘Asian peoples’ or ‘Asian communities’. Similarly, the diversity of people represented by       the term ‘Black’ can be recognised by referring to ‘Black peoples’ or ‘Black communities’.       Where possible, the individual groups within these communities should be identified       separately.            ‘Black’ is used as a term to include people who are discriminated against due to the       colour of their skin. It is often used to refer to people of Caribbean, South Asian and       African descent. Hyphenated terms such as ‘Afro-Caribbean’, ‘Black-British’ or ‘African-       American’ should not be used. Rather terms such as ‘African Caribbean’, ‘Black British’       or ‘African American’ should be used to refer to second or subsequent generations who,       although born in the country, often wish to retain their origins. Beware, the term ‘British’,       which can imply false unity and people from England, Northern Ireland, Scotland and       Wales may not wish to be identified as British.            Care should also be taken in using terms that carry racist overtones. Some of the more       common race-neutral terms are listed in Table A4.3. However, if you are unsure of the       term to use, then ask someone from the appropriate community for the most acceptable       current term.         Guidelines for disability            Disability is also an area where terminology is constantly changing as people voice       their own preferences. Despite this, general guidelines can be offered:         •	 Do not use medical terms as these emphasise the condition rather than the person.       •	 Where it is necessary to refer to a person's medical condition, make the person explicit            (see Table A4.3).       •	 Where referring to historical and some contemporary common terms, place speech            marks around each term.            There are non-disablist alternatives for the more common disablist terms. These are       summarised in Table A4.4. However, if you are unsure of the term to use, ask someone       from the appropriate group for the most acceptable current term.    794
References    Table A4.4  Disablist terms and non-disablist alternatives    Disablist term                                                 Non-disablist alternative    the blind                                                      blind and partially sighted people, visually                                                                 impaired people  cripple  the deaf                                                       mobility impaired person  the disabled, the handicapped, invalid                                                                 deaf or hard of hearing people  dumb, mute  epileptic, epileptics                                          disabled people, people with disabilities,  handicap                                                       employees with disabilities  mentally handicapped                                                                 person with a speech impairment  mentally ill, mental patient  patient                                                        person who has epilepsy  spastic  wheelchair-bound                                               disability  victim of, afflicted by, suffering from, crippled by                                                                 person with a learning difficulty or learning                                                                 disability                                                                   mental health service user                                                                   person                                                                   person who has cerebral palsy                                                                   wheelchair user                                                                   person who has, person with    Source: Adapted from British Sociological Association (2004b)    References    British Psychological Society (1988) ‘Guidelines for the use of non-sexist language’, The Psychologist,      Vol. 1, No. 2, pp. 53–4.    British Psychological Society (2015) Style Guide for Authors and Editors. Available at https://www.bps.      org.uk/news-and-policy/bps-style-guide-authors-and-editors[Accessed 4 Feb. 2018].    British Sociological Association (2004b) Language and the BSA: Non-Disablist. Available at https://      www.britsoc.co.uk/Equality-Diversity/ [Accessed 4 Feb. 2018].    British Sociological Association (nd) Language and the BSA: Ethnicity & Race. Available at https://      www.britsoc.co.uk/Equality-Diversity/ [Accessed 4 Feb. 2018].    Bryson, B. (2016) Made in America. London: Transworld. (originally published by Minerva 1995).    Lowrey, S. (2017) A guide to non-binary pronouns and why they matter. Huffpost. Available at      https://www.huffingtonpost.com/entry/non-binary-pronouns-why-they-matter_us_5a03107be4b0      230facb8419a?guccounter=1 [Accessed 6 June 2018].    University of Minnesota (2018) Non-binary gender pronouns. Available at http://writing.umn.edu/sws/      quickhelp/grammar/nonbinary.html [Accessed 6 June 2018]                                                                                              795
Glossary    50th percentile The middle value when all the values of a      interpreted as referring to questionnaires, it also includes  variable are arranged in rank order; usually known as the      other techniques such as structured observation and struc-  median.                                                        tured interviews. See also survey.                          A                                        aim see research aim.    abductive approach Approach to theory development              alpha coefficient see Cronbach’s alpha.  involving the collection of data to explore a phenomenon,  identify themes and explain patterns, to generate a new        alternative hypothesis Tentative, usually testable state-  – or modify an existing – theory which is subsequently         ment that there is an association, difference or relationship  tested.                                                        between two or more variables. Often referred to as Ha.                                                                 See also hypothesis, null hypothesis.  abstract (1) Summary, usually of an article or book, which  also contains sufficient information for the original to be    analysis of variance Statistical test to determine the  located. (2) Summary of the complete content of the pro-       probability (likelihood) that the values of a numerical data  ject report.                                                   variable for three or more independent samples or groups                                                                 are different. The test assesses the likelihood of any differ-  access (1) The process involved in gaining entry into an       ence between these groups occurring by chance alone.  organisation to undertake research. (2) The situation  where a research participant is willing to share data with     analysis Ability to break down data and to clarify the  a researcher. See also cognitive access, continuing access,    nature of the component parts and the relationship  physical access.                                               between them.    Action Research Research strategy concerned with the           analytic induction Analysis of qualitative data that  management of a change and involving close collaboration       involves the iterative examination of a number of strategi-  between practitioners and researchers. The results flowing     cally selected cases to identify the cause of a particular  from Action Research should also inform other contexts.        phenomenon.    active participation Situation where a researcher enters a     anonymised data Personal data which if effectively  research setting with the intention of participating actively  anonymised mean that individuals cannot be identified.  in the role of an insider. See also participant observation,   See also Personal data.  moderate participation.                                                                 anonymity (1) Process of concealing the identity of  active response rate Total number of responses divided         p articipants in all documents resulting from the research.  by the total number in the sample after ineligible and         (2) Promise that even the researcher will not be able to  unreachable respondents have been excluded. See ineligi-       identify by whom responses are made.  ble respondent, unreachable respondent. See also break  off, complete response, complete refusal, partial response     ANOVA see analysis of variance.  total response rate.                                                                 appendix A supplement to the project report. It should  active voice The voice in which the action of the verb is      not normally include material that is essential for the  attributed to the person. For example, ‘I conducted inter-     understanding of the report itself, but additional relevant  views’.                                                        material in which the reader may be interested.    ad hoc survey A general term normally used to describe         application The ability to apply certain principles and  the collection of data that only occurs once due to the        rules in particular situations.  specificity of focus. Although the term is normally                                                                 applied research Research of direct and immediate rel-                                                                 evance to practitioners that addresses issues they see as                                                                 important and is presented in ways they can understand                                                                 and act upon.    796
Glossary    archival research Research strategy that analyses adminis-        bibliographic details The information needed to ena-  trative records and documents as principal sources of data        ble readers to find original items consulted or used for a  because they are products of day-to-day activities.               research project. These normally include the author, date                                                                    of publication, title of article, title of book or journal.  asynchronous Not undertaken in real time, working  offline.                                                          bibliography Alphabetical list of the bibliographic details                                                                    for all relevant items consulted and used, including those  asynchronous electronic interview Electronic interview            items not referred to directly in the text. The university will  in which there are gaps in time or delays between the             specify the format of these.  interviewer asking a question and the participant provid-  ing an answer. See also electronic interview, synchronous         big data Data sets that are massive in volume, complex in  electronic interview.                                             variety (often comprising both structured and unstructured                                                                    data) and are being added to at high velocity. They are ana-  attitude variable Variable that records data about what           lysed by powerful computer techniques to reveal patterns  respondents feel about something.                                 and trends. See also structured data, unstructured data.    autocorrelation Extent to which the value of a variable           biographical interview Participant focused research inter-  at a particular time (t) is related to its value at the previous  view designed to record a participant life history. See also in-  time period (t − 1).                                              depth interview, semi-structured interview, narrative interview.    autodriving Visual interview that is ‘self-driven’ by the         blog A personal online journal on which an individual or  interviewee talking about visual images taken of her or           group of individuals record opinions, information and the  him in a specific setting. See also photoelicitation, visual      like on a regular basis for public consumption. Most blogs  interview.                                                        are interactive allowing visitors to leave comments. ‘Blog’                                                                    is an abbreviation of ‘weblog’.  availability sampling see convenience sampling.                                                                    Boolean logic System by which the variety of items found  axial coding Process of recognising relationships between         in a search based on logical propositions that can be either  categories in grounded theory.                                    true or false can be combined, limited or widened.    axiology Branch of philosophy concerned with the role of          box plot Diagram that provides a pictorial representation of  values and ethics within the research process.                    the distribution of the data for a variable and statistics such as                                                                    median, inter-quartile range, and the highest and lowest values.                        B                                                                    brainstorming Technique that can be used to generate  bar graph/chart Graph for showing frequency distribu-             and refine research ideas. It is best undertaken with a  tions for a categorical or grouped discrete data variable,        group of people.  which highlights the highest and lowest values.                                                                    break off Level of response to questionnaires or struc-  base period Period against which index numbers are cal-           tured interviews in which less than 50 per cent of all ques-  culated to facilitate comparisons of trends or changes over       tions answered other than by a refusal or no answer. Break  time. See also index number.                                      off therefore includes complete refusal.    basic research Research undertaken purely to understand           broker see gatekeeper.  processes and their outcomes, predominantly in universi-  ties as a result of an academic agenda, for which the key                               C  consumer is the academic community.                                                                    CAQDAS Computer-Aided Qualitative Data Analysis  behaviour variable Variable that records data about               Software.  behaviours, what people did in the past, do now or will do  in the future.                                                    case (1) Individual element or group member within a                                                                    sample or population such as an employee. (2) Individual  beneficence Actions designed to promote beneficial                unit for which data have been collected.  effects. See also code of ethics.                                                                    case study Research strategy that involves the empirical  between persons analysis Analyses conducted on varia-             investigation of a phenomenon within its real life context,  tions between participants’ responses in a research study.        using multiple sources of evidence.  See also within-individual level analysis.                                                                    categorical data Data whose values cannot be measured  between-subjects design Experimental design allowing              numerically but can either be classified into sets (catego-  a comparison of results to be made between an experi-             ries) or placed in rank order.  mental group and a control group. See also experiment,  within-subjects design.                                                                      797
Glossary    categorising Process of developing categories and subse-       group and societal levels, which affect how members of a  quently attaching these categories to meaningful units of      group or society make sense of their world, interpret signs  data. See also unitising, units of data.                       and behave. See also dominant code, semiotics.    category question Closed question in which the respond-        code of ethics Statement of principles and procedures  ent is offered a set of mutually exclusive categories and      for the design and conduct of research. See also privacy,  instructed to select one.                                      research ethics, research ethics committee.    causal relationship Relationship between two or more           codebook Complete list of all the codes used to code  variables in which the change (effect) in one variable is      data variables.  caused by the other variable(s).                                                                 coding schedule Means to record predetermined and  causality Relationship between cause and effect.               defined categories of behaviours, interactions or events in  Everything that happens will have a cause, while each          structured observation. See also structured observation.  action will cause an effect.                                                                 coding template Hierarchical list of codes and themes,  census Collection of data from every possible case or          which is used as the central analytical tool in Template  group member in a population.                                  Analysis. See also Template Analysis.    central limit theorem The larger the absolute size of a        coding Process of labelling of data using a code that  sample, the more closely its distribution will be to the nor-  symbolises or summarises the meaning of that data. See  mal distribution. See normal distribution.                     also axial coding, categorising, data code, focused coding,                                                                 initial coding, open coding, selective coding, unitizing, unit  central tendency measure Generic term for statistics that      of data.  can be used to provide an impression of those values for a  variable that are common, middling or average.                 coding with gerunds Analytical approach using verbs func-                                                                 tioning as nouns to code actions or interactions in qualitative  chat room Online forum operating in synchronous mode.          data. See also Grounded Theory Method, qualitative data.  See also synchronous.                                                                 coefficient of determination Number between 0 and  chi square test Statistical test to determine the probability  1 that enables the strength of the relationship between a  (likelihood) that two categorical data variables are inde-     numerical dependent variable and a numerical independ-  pendent. A common use is to discover whether there are         ent variable to be assessed. The coefficient represents the  statistically significant associations between the observed    proportion of the variation in the dependent variable that  frequencies and the expected frequencies of two variables      can be explained statistically by the independent variable.  presented in a cross-tabulation.                               A value of 1 means that all the variation in the dependent                                                                 variable can be explained statistically by the independent  classic approach to observational research                     variable. A value of 0 means that none of the variation in  Traditional observation role which claims to be objec-         the dependent variable can be explained by the independ-  tive and to rely solely on the researcher’s perspective        ent variable. See also regression analysis.  and interpretation to make sense of what is observed.  See also complete observer, complete participant, non-         coefficient of multiple determination Number between  participant observer, observer as participant, participant     0 and 1 that enables the strength of the relationship  as observer.                                                   between a numerical dependent variable and two or more                                                                 numerical independent variables to be assessed. The coef-  classic experiment Experiment in which two groups are          ficient represents the proportion of the variation in the  established and members assigned at random to each. See        dependent variable that can be explained statistically by  also experiment, experimental group.                           the independent variables. A value of 1 means that all the                                                                 variation in the dependent variable can be explained sta-  closed question Question that provides a number of             tistically by the independent variables. A value of 0 means  alternative answers from which the respondent is instruct-     that none of the variation in the dependent variable can  ed to choose.                                                  be explained by the independent variables. See also multi-                                                                 ple regression analysis.  cluster sampling Probability sampling procedure in which  the population is divided into discrete groups or clusters     coefficient of variation Statistic that compares the extent  prior to sampling. A random sample (systematic or simple)      of spread of data values around the mean between two or  of these clusters is then drawn.                               more variables containing numerical data.    code (1) Single word or short phrase, sometimes abbrevi-       cognitive access Process of gaining access to data from  ated, used to label a unit of data. (2) Number or word         intended participants. This involves participants agreeing  used to represent a response by a respondent or partici-       to be interviewed or observed, within agreed limits. See  pant. See also coding, codebook, coding template unit of       also informed consent.  data. (3) Sociological term referring to conventionalised or  shared understandings and expectations that operate at    798
Glossary    cohort study Study that collects data from the same cases     concurrent triangulation design, mixed methods research,  over time using a series of ‘snapshots’.                      single-phase research design.    collaborative observation Situation where researcher          concurrent triangulation design Mixed-methods  does not assume a dominant research role in relation to       research design where quantitative and qualitative data  those being observed but treats them as collaborators by      are collected in the same phase so that these data can be  involving them in many aspects of the research process.       compared to see where they converge or diverge in rela-  See also classic approach to observational research.          tion to addressing your research question. See also concur-                                                                rent mixed methods research.  collinearity Extent to which two or more independent  variables are correlated with each other. Also termed mul-    confidentiality (1) Concern relating to the right of access  ticollinearity.                                               to the data provided by the participants and, in particular                                                                the need to keep these data secret or private. (2) Promise  comparative proportional pie chart Diagram for com-           made by the researcher not to reveal the identity of par-  paring both proportions and totals for all types of data      ticipants or present findings in a way that enables partici-  variables.                                                    pants to be identified.    compiled data Data that have been processed, such as          confounding variable Extraneous but difficult to observe  through some form of selection or summarising.                or measure variable than can potentially undermine the                                                                inferences drawn about the relationship between the  complete observer Observational role in which the             independent variable and the dependent variable. See also  researcher does not reveal the purpose of the research        control variable, experiment.  activity to those being observed. However, unlike the com-  plete participant role, the researcher does not take part in  connotative sign Sign which is either a substitute for or  the activities of the group being studied.                    a part of the thing for which it stands. See also denotative                                                                sign, semiotics, sign.  complete participant Observational role in which  the researcher attempts to become a member of the             consent form Written agreement, signed by both parties  group in which research is being conducted. The true          in which the participant agrees to take part in the research  purpose of the research is not revealed to the group          and gives her or his permission for data to be used in  m embers.                                                    specified ways.    complete refusal Level of non-response to questionnaires      consent see implied consent, informed consent.  or structured interviews in which none of the questions  are answered.                                                 constant comparison Process of constantly compar-                                                                ing data to analytical categories and vice versa, as well  complete response Level of response to questionnaires or      comparing data with other data and each category with  structured interviews in which over 80 per cent of all ques-  other categories, to develop higher level categories and  tions answered other than by a refusal or no answer.          further your analysis towards the emergence of a ground-                                                                ed theory. See also inductive approach; Grounded Theory  computer-aided personal interviewing (CAPI) Type of           Method.  interviewing in which the interviewer reads questions from  a computer screen and enters the respondent’s answers         construct Attributes that, although not directly observ-  directly into the computer.                                   able, can be inferred and assessed using a number of                                                                indicators.  computer-aided telephone interviewing (CATI) Type  of telephone interviewing in which the interviewer reads      construct validity Extent to which your measurement  questions from a computer screen and enters the respond-      questions actually measure the presence of those con-  ent’s answers directly into the computer.                     structs you intended them to measure. See also conver-                                                                gent validity, discriminant validity.  conclusion Section of the project report in which judge-  ments are made rather than just facts reported. New           consultancy report see management report.  material is not normally introduced in the conclusion.                                                                content analysis Analytical technique of categorising and  concurrent embedded design Mixed-methods research             coding text, voice and visual data using a systematic cod-  design where the collection of either quantitative or quali-  ing scheme to enable quantitative analysis. See also: latent  tative data is embedded within the collection of the other.   content, manifest content.  See also concurrent mixed-methods research, embedded  mixed methods research.                                       content validity see face validity.    concurrent mixed-methods research Research using              contextual data Additional data recorded when  both quantitative and qualitative methods that are con-       collecting primary or secondary data that reveals back-  ducted concurrently during a single phase of data collec-     ground information about the setting and the data collec-  tion and analysis. See also concurrent embedded design,       tion process.                                                                  799
Glossary    contingency table Technique for summarising data from          covert observation Observation where intention to  two or more variables so that specific values can be read.     observe is concealed from intended informants who are                                                                 observed without being aware of this. See also overt  continuing access Gaining agreed research access to an         observation.  organisation on an incremental basis.                                                                 covert research Research undertaken where those being  continuous data Data whose values can theoretically take       researched are not aware of this fact.  any value (sometimes within a restricted range) provided  they can be measured with sufficient accuracy.                 Cramer’s V Statistical test to measure the association                                                                 between two variables within a table on a scale where 0  contrived data Data that result from a researcher organis-     represents no association and 1 represents perfect associa-  ing an experiment, interview or survey. See also natural       tion. Because the value of Cramer’s V is always between  data.                                                          0 and 1, the relative strengths of significant associations                                                                 between different pairs of variables can be compared.  control group Group in an experiment that, for the sake  of comparison, does not receive the intervention in which      creative thinking technique One of a number of tech-  you are interested. See also experiment, experimental          niques for generating and refining research ideas based on  group.                                                         non-rational criteria. These may be, for example, biased                                                                 heavily in favour of the individual’s preferences or the  control variable Unwanted but measurable variable that         spontaneous ideas of the individual or others. See also  needs to be kept constant to avoid it influencing the effect   brainstorming, Delphi technique, relevance tree.  of the independent variable on the dependent variable.  See also confounding variable, experiment.                     criterion validity Extent to which a scale, measuring                                                                 instrument or question measures what it is intended to  controlled index language The terms and phrases used           measure. See also internal validity.  by databases to index items within the database. If search  terms do not match the controlled index language, the          criterion-related validity Ability of a statistical test to  search is likely to be unsuccessful.                           make accurate predictions.    convenience sampling Non-probability haphazard sam-            critical (literature) review Detailed and justified analysis  pling procedure in which cases are selected only on the        and commentary of the merits and faults of the literature  basis that they are easiest to obtain. See also haphazard      within a chosen area, which demonstrates familiarity with  sampling, non-probability sampling.                            what is already known about your research topic.    convergent interview Participant focused research              critical case sampling Non-probability purposive sampling  interview that commences as an unstructured, in-depth          procedure which focuses on selecting those cases on the  interview before using more specific and focused probing       basis of making a point dramatically or because they are  questions to converge on an explanation.                       important. See also purposive sampling, non-probability                                                                 sampling.  convergent validity Overlap (or correlation) between two  different scales that have been used to measure the same       Critical Discourse Analysis Discourse Analysis that adopts  construct.                                                     a critical realist philosophy. See also Discourse Analysis.    correlation coefficient Number between −1 and +1               critical ethnography Ethnographic strategy that  representing the strength of the relationship between two      questions the status quo and often adopts an advocacy  ranked or numerical variables. A value of +1 represents a      role to bring about change. See also ethnography, inter-  perfect positive correlation. A value of −1 represents a per-  pretive ethnography, realist ethnography.  fect negative correlation. Correlation coefficients between  +1 and −1 represent weaker positive and negative cor-          critical incidence technique A technique in which  relations, a value of 0 meaning the variables are perfectly    respondents are asked to describe in detail a critical inci-  independent. See also negative correlation, Pearson’s prod-    dent or number of incidents that is key to the research  uct moment correlation coefficient, positive correlation,      question. See also critical incident.  Spearman’s rank correlation coefficient.                                                                 critical incident Activity or event where the consequences  correlation Extent to which two variables are related to       were so clear that the respondent has a definite idea  each other. See also correlation coefficient, negative cor-    regarding its effects.  relation, positive correlation.                                                                 critical realism Philosophical stance that what we experi-  coverage Extent to which a data set covers the population      ence are some of the manifestations of the things in the  it is intended to cover.                                       real world, rather than the actual things. See also direct                                                                 realism, realism.  covering letter Letter accompanying a questionnaire,  which explains the purpose of the survey. See also intro-      Cronbach’s alpha Statistic used to measure the consistency  ductory letter.                                                of responses across a set of questions (scale items) designed    800
Glossary    together to measure a particular concept (scale). It consists  employment of a research strategy specifically designed for  of an alpha coefficient with a value between 0 and 1. Values   the purpose of its testing.  of 0.7 or above suggest that the questions in the scale are  internally consistent. See also scale item, scale.             deliberate distortion Form of bias that occurs when data                                                                 are recorded inaccurately on purpose. It is most common  cross-posting Receipt by individuals of multiple copies of     for secondary data sources such as organisational records.  an email, often due to the use of multiple mailing lists on  which that individual appears.                                 delivery and collection questionnaire Data collection                                                                 technique in which the questionnaire is delivered to each  cross-sectional research Study of a particular phenome-        respondent. She or he then reads and answers the same  non (or phenomena) at a particular time, i.e. a ‘snapshot’.    set of questions in a predetermined order without an                                                                 interviewer being present before the completed question-  cross-tabulation see contingency table.                        naire is collected.                          D                                        Delphi technique Technique using a group of people                                                                 who are either involved or interested in the research topic  data cleaning Process of ensuring a transcript is accurate     to generate and select a more specific research idea.  by correcting any transcription errors. See also transcript.                                                                 demographic variable Variable that records data about  data display and analysis Process for the collection and       characteristics.  analysis of qualitative data that involves three concurrent  subprocesses of data reduction, data display, and drawing      denotative sign Sign in which the meaning being sug-  and verifying conclusions.                                     gested or implied is reasonably obvious or visible. See also                                                                 connotative sign, semiotics, sign.  data Facts, opinions and statistics that have been collected  together and recorded for reference or for analysis.           deontological view View that the ends served by                                                                 research can never justify research which is unethical.  data management plan A document that outlines  how data will be collected, organised, managed, stored,        dependent variable Variable that changes in response to  secured, backed-up and where applicable, shared.               changes in other variables.    data matrix Table format in which data are usually             descriptive data see nominal data.  entered into analysis software consisting of rows (cases)  and columns (variables).                                       descriptive observation Observation where the research-                                                                 er concentrates on observing the physical setting, the  data reduction Condensing data by summarising or sim-          key participants and their activities, particular events and  plifying these as a means to analyse them. See also data       their sequence and the attendant processes and emotions  display and analysis.                                          involved. See also focused observation, selective observa-                                                                 tion.  data requirements table A table designed to ensure  that, when completed, the data collected will enable the       descriptive research Research for which the purpose is to  research question(s) to be answered and the objectives         produce an accurate representation of persons, events or  achieved.                                                      situations.    data sampling Process of only transcribing those sections      descriptive statistics Generic term for statistics that can  of an audio-recording that are pertinent to your research,     be used to describe variables.  having listened to it repeatedly beforehand.                                                                 descripto-explanatory study Study whose purpose is  data saturation Stage when any additional data collected       both descriptive and explanatory where, usually, descrip-  provides few, if any, new insights.                            tion is the precursor to explanation.    debriefing Providing research participants with a retro-       deviant sampling see extreme case sampling.  spective explanation about a research project and its pur-  pose where covert observation has occurred.                    dialogic interview Participant focused research interview                                                                 designed to establish rapport with the interviewee and  deception Deceiving participants about the nature,             gain her or his trust in order to engage reflexively to allow  purpose or use of research by the researcher(s). See also      a more open discussion to occur in which pre-conceived  informed consent, research ethics.                             ideas and beliefs may be evaluated.    decile One of 10 sections when data are ranked and             diary study Research project or part of a research project  divided into 10 groups of equal size.                          based on the use of research diaries. See also qualitative                                                                 diary study, qualitative research diary, quantitative diary  deductive approach Approach to theory development              study, quantitative research diary, research diary.  involving the testing of a theoretical proposition by the                                                                 dichotomous data Nominal data that are grouped into                                                                 two categories. See also nominal data.                                                                   801
Glossary    direct participation and observation Technique used in         three-dimensional lived media, two-dimensional static  participant observation to collect data. See also participant  media, two-dimensional moving media.  observation.                                                                 DOI Digital object identifier name used to uniquely identify  direct realism Philosophical stance that what you see is       an electronic document such as a specific journal article  what you get: what we experience through our senses            stored in an online database.  portrays the world accurately. See also critical realism,  realism.                                                       dominant code Conventional understandings and expec-                                                                 tations influenced by prevailing ideology. See also Code  directional hypothesis Tentative, usually testable, expla-     (3).  nation of the direction of the association, difference or  relationship between two or more variables. See also alter-    double-phase research design Research involving two  native hypothesis, hypothesis, null hypothesis.                phases of data collection and analysis. See also sequential                                                                 mixed methods research.  directional null hypothesis Tentative, usually testable  statement that there is no directional association, differ-    Durbin–Watson statistic Statistical test to measure the  ence or relationship between two or more variables. See        extent to which the value of a dependent variable at time  also alternative hypothesis, directional hypothesis, null      t is related to its value at the previous time period, t − 1  hypothesis.                                                    (autocorrelation). The statistic ranges in value from zero                                                                 to 4. A value of 2 indicates no autocorrelation. A value of  discourse analysis General term covering a variety of          towards zero indicates positive autocorrelation. A value  approaches to the analysis of language in its own right.       towards 4 indicates negative autocorrelation. See also  It explores how language constructs and simultaneously         autocorrelation.  reproduces and/or changes the social world rather than  using it as a means to reveal the social world as a phe-                             E  nomenon.                                                                 ecological validity Type of external validity referring to  discourse Term used in discourse analysis to describe how      the extent to which findings can be generalised from one  language is used to shape meanings and give rise to social     group to another. See also external validity.  practices and relations. See also discourse analysis.                                                                 effect size index Measure of the practical significance of  discrete data Data whose values are measured in discrete       a statistically significant difference, association or relation-  units and therefore can take only one of a finite number       ship. The statistic is normally used when the data sample  of values from a scale that measures changes in this way.      is large.    discussion Section of the project report in which the          electronic interview Internet- or intranet-mediated  wider implications of the findings (and conclusions) are       interview conducted through either a chat room, Internet  considered.                                                    forum, web conferencing or email. See also email inter-                                                                 view, chat room, Internet forum.  dispersion measures Generic term for statistics that can  be used to provide an impression of how the values for a       electronic questionnaire Internet- or intranet-mediated  variable are dispersed around the central tendency.            questionnaire. See also Internet-mediated questionnaire,                                                                 intranet-mediated questionnaire.  dissertation Usual name for research projects undertaken  as part of undergraduate and taught master’s degrees.          element Individual case or group member within a sample  Dissertations are usually written for an academic audience.    or population such as an employee.    divergent validity Absence of overlap (or correlation)         elite person access When an individual who is notable in  between different scales used to measure theoretically dis-    their field (but does not necessarily have an organisational  tinct constructs. See also construct validity.                 affiliation) is willing to provide data to the researcher.    document secondary data Data that, unlike the spoken           email interview Series of emails each containing a small  word, endure physically (including digitally) as evidence      number of questions rather than one email containing a  allowing them to be transposed across both time and            series of questions.  space and reanalysed for a purpose different to that for  which they were originally collected. They include text,       embedded mixed-methods research Use of quantita-  audio and visual media.                                        tive and qualitative methods in research design where use                                                                 of one is embedded within the other. See also concurrent  document summary Type of summary used an analytical            embedded design, concurrent mixed methods research.  aid. See also interim summary; transcript summary.                                                                 emergent case study Case study strategy where the  document visual data Visual data comprising two-               researcher allows the focus of the research to emerge  dimensional static, two-dimensional moving and three-  dimensional lived media. See also found visual image,    802
Glossary    through their engagement with the case study environ-          exploratory study Research that aims to seek new  ment. See also case study.                                     insights into phenomena, to ask questions, and to assess                                                                 the phenomena in a new light.  epistemological relativism Subjectivist approach to  knowledge that recognises knowledge is historically situ-      external researcher Researcher who wishes to gain  ated and that social facts are social constructions agreed     access to an organisation for which she or he does not  on by people rather than existing independently.               work. See also access, internal researcher.    epistemology Branch of philosophy concerned with               external validity Extent to which the research results from  assumptions about knowledge, what constitutes accept-          a particular study are generalisable to all relevant contexts.  able, valid and legitimate knowledge, and how we can  communicate knowledge to others.                               extreme case sampling Non-probability purposive sam-                                                                 pling procedure which focuses on unusual or special cases.  ethics see research ethics, research ethics committees,        See also purposive sampling, non-probability sampling.  code of ethics.                                                                                       F  ethnography Research strategy that focuses upon  describing and interpreting the social world through first-    fabrication Act of inventing any part of your research  hand field study.                                              including but not limited to participants, data, findings                                                                 and conclusions. This is a totally unacceptable and unethi-  evaluation Process of judging materials or methods in          cal course of action. See also falsification.  terms of internal accuracy and consistency or by compari-  son with external criteria.                                    face validity Agreement that a question, scale, or meas-                                                                 ure appears logically to reflect accurately what it was  event variable Variable that records data about events,        intended to measure.  what happened in the past, now or will happen in the  future.                                                        factual variable Variable that records factual data.    existing contacts Colleagues, friends, relatives or fellow     falsification Act of distorting or misrepresenting any part  students who may agree to become research informants,          of your research including but not limited to data, findings  participants or respondents.                                   and conclusions. This is a totally unacceptable and unethi-                                                                 cal course of action. See also fabrication.  experiential data Data about the researcher’s perceptions  and feelings as the research develops.                         feasibility [of access] Being able to negotiate access to                                                                 conduct research.  experiential meaning Equivalence of meaning of a word or  sentence for different people in their everyday experiences.   fieldwork (1) Traditional ethnographic approach that                                                                 involves the researcher physically going to the place where  experiment Research strategy whose purpose is to study         intended informants live, work or otherwise socially inter-  the probability of a change in an independent variable caus-   act, to conduct observation. See also naturalistic observa-  ing a change in another, dependent variable. Involves the      tion. (2) Collection of data from respondents, participants  definition of null and alternative hypotheses; random alloca-  or informants in their own settings.  tion of participants to either an experimental group(s) or a  control group; manipulation of the independent variable;       filter question Closed question that identifies those  measurement of changes in the dependent variable; and          respondents for whom the following question or questions  control of other variables. See also between-subjects design,  are not applicable, enabling them to skip these questions.  control group, experimental group, quasi-experiment.                                                                 focus group Group interview, composed of a small num-  experimental group Group in an experiment that                 ber of participants, facilitated by a ‘moderator’, in which  receives the intervention in which you are interested. See     the topic is defined clearly and precisely and there is a  also control group, experiment.                                focus on enabling and recording interactive discussion                                                                 between participants. See also group interview.  explanation building Deductive process for analysing  qualitative data that involves the iterative examination of a  focused coding Analysis or reanalysis of data to identify  number of strategically selected cases to test a theoretical   which of the initial codes may be used as higher level  proposition.                                                   codes to categorise larger units of data to further the                                                                 analysis towards the emergence of a grounded theory.  explanatory research Research that focuses on studying  a situation or a problem in order to explain the relation-     focused interview Interviewer exercises direction over  ships between variables.                                       the interview while allowing the interviewee’s opinions                                                                 to emerge as he or she responds to the questions of the  exploratory data analysis (EDA) Approach to data analy-        researcher.  sis that emphasises the use of diagrams to explore and  understand the data.                                                                   803
                                
                                
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